JP2014153828A - Server device, advertisement distribution system and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To distribute advertisement information to a communication terminal of a user having high possibility to come to a place corresponding to the advertisement information.SOLUTION: A server device 10 distributes advertisement information according to a distribution condition to a plurality of communication terminals 30 located in a cell of an access point 20A. When connection history information indicating movement into a cell of an access pint 20B provided at a place corresponding to the distributed advertisement information is received from at least one communication terminal 30, the server device 10 stores a visited flag for specifying the communication terminal 30 moved into the cell of the access point 20B in a storage unit, on the basis of the received connection history information. The server device 10 calculates the number of the communication terminals 30 connected to the access point 20B on the basis of the visited flag stored in the storage unit, and changes the distribution condition on the basis of the number of the communication terminals 30.

Description

  The present invention relates to a technique for distributing advertisement information.

  A service for distributing advertisement information to a communication terminal such as a mobile phone has been proposed. For example, Patent Literature 1 describes that advertisement information of a store is distributed to a user's mobile terminal and the advertisement effect is measured according to whether or not the user has visited the store.

International Publication No. 08/114643

By the way, it is important for an advertiser who requests distribution of advertising information to increase the cost effectiveness of advertising. For this reason, there is a demand for distributing advertisement information focusing on targets with high advertising effectiveness. However, the distribution of such advertisement information cannot be realized by simply measuring the advertising effect as in Patent Document 1.
An object of the present invention is to distribute advertisement information to a communication terminal of a user who is likely to come to a place corresponding to the advertisement information.

  The present invention provides a distribution unit that distributes advertisement information according to distribution conditions to a plurality of communication terminals located in the first wireless communication area of the first access point, and the advertisement information distributed by the distribution unit. When information indicating that the mobile terminal has moved into the second wireless communication area of the second access point provided in the corresponding place is received from at least one communication terminal, the second information is based on the received information. A storage unit that stores specific information that identifies a communication terminal that has moved into the wireless communication area, and a number of communication terminals that have moved into the second wireless communication area based on the specific information stored in the storage unit A server device is provided that includes a calculation unit that calculates a distribution condition and a change unit that changes a distribution condition for the advertisement information based on the number of communication terminals calculated by the calculation unit.

  In the server device, the distribution condition includes a distribution time of the advertisement information, the storage unit stores a time when the advertisement information is distributed to the communication terminal, and the calculation unit is stored in the storage unit. Based on the time, a value corresponding to the number of communication terminals that have moved into the second wireless communication area according to the time at which the advertisement information is distributed is calculated, and the changing unit is included in the distribution condition. You may change the delivery time of advertisement information to the time when the said value calculated by the said calculation part is the largest.

  In the server device, the distribution condition includes attribute information of a user who is a distribution target of the advertisement information, the storage unit stores attribute information of a user of the communication terminal, and the calculation unit includes the storage unit A value corresponding to the number of the communication terminals moved into the second wireless communication area is calculated for each attribute information of the user of the communication terminal stored in the second communication area, and the changing unit includes the advertisement included in the distribution condition. The attribute information of the user who is the distribution target of information may be changed to the attribute information of the user having the largest value calculated by the calculation unit.

  In the server device, there are a plurality of the first access points, and the storage unit stores identification information of a first access point having a first wireless communication area where the communication terminal is located when the advertisement information is distributed. Then, the calculation unit performs the second access for each first access point having a first wireless communication area in which the communication terminal is located when the advertisement information is distributed based on the identification information stored in the storage unit. A value corresponding to the number of communication terminals that have moved into the wireless communication area is calculated, and the changing unit is configured to calculate a first access point other than the first access point having the largest value calculated by the calculating unit. The distribution condition may be changed so that the advertisement information is not distributed to a communication terminal located in the first wireless communication area.

  In addition, the present invention includes a plurality of communication terminals and a server device, and the server device advertises to a plurality of communication terminals located in the first wireless communication area of the first access point according to distribution conditions. A distribution unit that distributes information, and information that indicates that the mobile unit has moved into a second wireless communication area of a second access point provided at a location corresponding to the advertisement information distributed by the distribution unit; When receiving from the communication terminal, based on the received information, a storage unit that stores specific information that identifies the communication terminal that has moved into the second wireless communication area, and the specific information stored in the storage unit And calculating the number of communication terminals that have moved into the second wireless communication area, and the advertisement information based on the number of communication terminals calculated by the calculation unit. A change unit that changes the distribution condition, and the plurality of communication terminals respectively correspond to the display control unit that displays the advertisement information distributed from the server device on the display unit, and the distributed advertisement information An advertisement comprising: a transmitter that transmits information indicating that the mobile station has moved into the second wireless communication area to the server device when the mobile station moves into the second wireless communication area of the second access point provided at the place. Provide a distribution system.

  The present invention also includes a step of distributing advertisement information to a plurality of communication terminals located in a first wireless communication area of a first access point to a computer including a storage unit according to distribution conditions; When the information indicating that the mobile terminal has moved into the second wireless communication area of the second access point provided at the place corresponding to the advertisement information is received from at least one communication terminal, based on the received information, Based on the step of storing, in the storage unit, specific information for identifying a communication terminal that has moved into the second wireless communication area, and in the second wireless communication area based on the specific information stored in the storage unit A step of calculating the number of communication terminals that have moved to and a step of changing a distribution condition for the advertisement information based on the calculated number of communication terminals To provide a program for causing.

  ADVANTAGE OF THE INVENTION According to this invention, advertisement information can be delivered to a user's communication terminal with high possibility of coming to the place corresponding to advertisement information.

It is a figure which shows the whole structure of an advertisement delivery system. It is a figure which shows the hardware constitutions of a server apparatus. It is a figure which shows an example of a user database. It is a figure which shows an example of an advertisement database. It is a figure which shows an example of delivery history information. It is a figure which shows the function structure of a server apparatus. It is a figure which shows the hardware constitutions of a communication terminal. It is a figure which shows an example of a delivery place list | wrist. It is a figure which shows an example of connection history information. It is a figure which shows an example of the destination place list | wrist of an advertisement. It is a figure which shows the function structure of a communication terminal. It is a sequence chart which shows an advertisement delivery process. It is a figure which shows an example of advertisement information. It is a sequence chart which shows an effect measurement process. It is a figure which shows an example of the visitor rate according to time slot | zone. It is a figure which shows an example of the visitor rate according to user attribute information. It is a figure which shows an example of the visit rate according to the access point of a delivery place. It is a figure which shows an example of the advertisement database after a change. It is a figure which shows an example of the advertisement database which concerns on a modification. It is a figure which shows an example of the connection history information which concerns on a modification. It is a figure which shows an example of the connection history information which concerns on a modification. It is a figure which shows an example of the number of visitors according to the delivery time and visit time which concern on a modification.

1. Configuration (1) Overall Configuration of System FIG. 1 is a diagram showing an overall configuration of an advertisement distribution system 1 according to an embodiment of the present invention. The advertisement distribution system 1 includes a server device 10, access points 20A, 20B, and 20C, and a plurality of communication terminals 30. The communication terminal 30 and the server apparatus 10 are connected via a network 40 including a mobile communication network and the Internet. The communication terminal 30 is connected to the access points 20A, 20B, and 20C via a wireless network such as a wireless LAN (Local Area Network). This wireless network is a communication network different from the network 40. In the following description, the access points 20A, 20B, and 20C are collectively referred to as “access point 20” unless particularly distinguished.

  The server device 10 has a function of distributing advertisement information to the communication terminal 30 and a function of measuring the advertisement effect of the advertisement information distributed to the communication terminal 30. The access point 20 communicates wirelessly with the communication terminal 30 in the cell. This cell refers to a range where radio waves reach from the access point 20, and is an example of a wireless communication area according to the present invention. In the present embodiment, the access point 20A is installed in a place with a lot of traffic such as a station or an intersection. The access point 20A is used to limit the distribution location of advertisement information. This access point 20A is an example of a first access point according to the present invention. The access points 20B and 20C are installed at a location corresponding to the advertisement information, for example, at the advertiser's store. The access points 20B and 20C are used to determine whether the user has visited a place corresponding to the advertisement information. The access points 20B and 20C are examples of the second access point according to the present invention. The communication terminal 30 is, for example, a mobile phone or a smartphone. The communication terminal 30 displays the advertisement information distributed from the server device 10 and transmits information necessary for measuring the advertisement effect of the advertisement information to the server device 10.

(2) Configuration of Server Device 10 FIG. 2 is a diagram illustrating a hardware configuration of the server device 10. The server device 10 is a computer including a CPU (Central Processing Unit) 11, a memory 12, a communication unit 13, an operation unit 14, a display unit 15, and a storage unit 16. The CPU 11 is a processor that executes a program, and controls each unit of the server device 10. The memory 12 is a main storage device such as a ROM (Read Only Memory) or a RAM (Random Access Memory), and stores programs and data used by the CPU 11. The communication unit 13 is a network interface connected to the network 40 and communicates with the communication terminal 30 via the network 40. The operation unit 14 is an input device such as a mouse or a keyboard, and inputs information corresponding to a user operation to the CPU 11. The display unit 15 is an output device such as a liquid crystal display and displays various types of information. The storage unit 16 is an auxiliary storage device such as a hard disk, and stores programs and data used by the CPU 11.

  Data stored in the storage unit 16 includes a user database 161, an advertisement database 162, and distribution history information 163. The user database 161 stores user attribute information of the communication terminal 30. The advertisement database 162 stores advertisement information distributed to the communication terminal 30 and advertisement information distribution conditions. The distribution history information 163 is information indicating a distribution history of advertisement information.

  FIG. 3 is a diagram illustrating an example of the user database 161. The user database 161 stores terminal identification information and user attribute information in association with each other. The terminal identification information is information for identifying the communication terminal 30. The terminal identification information may be an ID unique to the communication terminal 30 or an ID unique to the user of the communication terminal 30. The user attribute information is information indicating the user attribute of the communication terminal 30, for example, the age and sex of the user. The terminal identification information and the user attribute information are stored in advance by an administrator, for example.

  FIG. 4 is a diagram illustrating an example of the advertisement database 162. In the advertisement database 162, advertisement information, the ID of the access point 20, the distribution time, and user attribute information are stored in association with each other. The advertisement information is information registered in advance by the advertiser. The advertisement information includes, for example, information on the advertiser's store and information on coupons and discount coupons that can be used in the store. Moreover, ID which identifies the access point 20 installed in the place corresponding to the advertisement information is added to the advertisement information. The ID of the access point 20 is identification information of the access point 20 installed at the advertisement information distribution location. The ID of the access point 20 is, for example, a BSSID (Basic Service Set Identifier) assigned to the access point 20. The distribution time is a time for distributing the advertisement information. The user attribute information is information indicating the attribute of the user to whom the advertisement information is to be distributed. The advertisement information, the ID of the access point 20 at the distribution location, the distribution time, and the user attribute information are stored in advance by the administrator, for example. However, the information “0 o'clock to 24 o'clock” indicating all the times is stored in the delivery time. The user attribute information initially stores information “all” indicating all attributes.

  FIG. 5 is a diagram illustrating an example of the distribution history information 163. The distribution history information 163 includes distribution time, terminal identification information, the ID of the access point 20 at the distribution location, the ID of the advertiser's access point 20, and a visit flag. The distribution time is the time when the advertisement information is distributed. The terminal identification information is identification information of the communication terminal 30 to which the advertisement information is distributed. The ID of the access point 20 at the distribution location is identification information of the access point 20 installed at the distribution location of the advertisement information. The ID of the advertiser access point 20 is identification information of the access point 20 installed at a location corresponding to the advertisement information. The visit flag is information added when the user of the communication terminal 30 moves to a location corresponding to the advertisement information.

  FIG. 6 is a diagram illustrating a functional configuration of the server device 10. The server device 10 realizes the functions of the distribution unit 111, the effect measurement unit 112, and the change unit 113 when the CPU 11 executes the program. The distribution unit 111 distributes the advertisement information stored in the advertisement database 162 to the communication terminal 30 according to the distribution conditions. The effect measurement unit 112 measures the advertisement effect of the advertisement information distributed to the communication terminal 30. The effect measurement unit 112 includes a calculation unit 114. Based on the distribution history information 163, the calculation unit 114 calculates the number of communication terminals 30 connected to the access point 20 corresponding to the advertisement information. The changing unit 113 changes the distribution condition stored in the advertisement database 162 based on the number of communication terminals 30 calculated by the calculating unit 114.

(3) Configuration of Communication Terminal 30 FIG. 7 is a diagram illustrating a hardware configuration of the communication terminal 30. The communication terminal 30 is a computer including a CPU 31, a memory 32, a first communication unit 33, a second communication unit 34, an operation unit 35, a display unit 36, and a storage unit 37. Note that the communication terminal 30 may include a configuration for performing a voice call in addition to these configurations. The CPU 31 is a processor that executes a program, and controls each unit of the communication terminal 30. The memory 32 is a main storage device such as a ROM or a RAM, and stores programs and data used by the CPU 31. The first communication unit 33 is a network interface that is wirelessly connected to the network 40 and communicates with the server device 10 via the network 40. Specifically, the network 40 includes a base station, and the first communication unit 33 is wirelessly connected to the base station. The second communication unit 34 is a network interface connected to the wireless network, and communicates with the access point 20 via the wireless network. The operation unit 35 is an input device such as a touch panel or a key, and inputs information corresponding to a user operation to the CPU 31. The display unit 36 is an output device such as a liquid crystal display and displays various types of information. The storage unit 37 is an auxiliary storage device such as a flash memory, and stores programs and data used by the CPU 31.

  The data stored in the storage unit 37 includes a distribution location list 371, connection history information 372, and an advertisement destination location list 373 in addition to terminal identification information for identifying the communication terminal 30. The delivery location list 371 is information indicating the delivery location of the advertisement information. The connection history information 372 is information indicating a history of connection to the access point 20. The advertisement destination place list 373 is information indicating a place corresponding to the advertisement information distributed from the server device 10.

  FIG. 8 is a diagram illustrating an example of the distribution location list 371. The distribution place list 371 stores the ID of the access point 20 installed at the advertisement information distribution place. The ID of the access point 20 is stored in advance by an administrator, for example.

  FIG. 9 is a diagram illustrating an example of the connection history information 372. The connection history information 372 includes the connection time and the ID of the access point 20. The connection time is the time when the communication terminal 30 is connected to the access point 20. The ID of the access point 20 is identification information of the access point 20 to which the communication terminal 30 is connected.

  FIG. 10 is a diagram illustrating an example of the advertisement destination place list 373. In the advertisement destination place list 373, the ID of the access point 20 installed in the place corresponding to the advertisement information distributed to the communication terminal 30 is stored.

  FIG. 11 is a diagram illustrating a functional configuration of the communication terminal 30. The communication terminal 30 realizes the functions of the advertisement acquisition unit 311, the display control unit 312, the history recording unit 313, and the transmission unit 314 when the CPU 31 executes the program. The advertisement acquisition unit 311 acquires advertisement information from the server device 10. The display control unit 312 displays the advertisement information acquired by the advertisement acquisition unit 311 on the display unit 36. The history recording unit 313 stores connection history information 372 indicating a history of connection to the access point 20 in the storage unit 37. When connected to the access point 20 provided at the location corresponding to the advertisement information acquired by the advertisement acquisition unit 311, the transmission unit 314 transmits the connection history information 372 stored in the storage unit 37 to the server device 10. .

2. Operation Next, the operation of the advertisement distribution system 1 according to the present embodiment will be described. The advertisement distribution system 1 mainly performs advertisement distribution processing, effect measurement processing, and feedback processing. The advertisement distribution process is a process for distributing advertisement information from the server device 10 to the communication terminal 30. The effect measurement process is a process for measuring the advertisement effect of the advertisement information distributed from the server device 10 to the communication terminal 30. The feedback process is a process of changing the distribution condition of the advertisement information according to the measurement result of the advertisement effect.

(1) Advertisement distribution processing FIG. 12 is a sequence chart showing the advertisement distribution processing. Here, a process performed when the user moves into the cell of the access point 20A with the communication terminal 30 will be described. When the user moves with the communication terminal 30 into the cell of the access point 20A, the communication terminal 30 is connected to the access point 20A (step S101). When communication terminal 30 is connected, access point 20A transmits its own ID “AP1” to communication terminal 30 (step S102). When receiving the ID from the access point 20A, the history recording unit 313 of the communication terminal 30 records the history of connection to the access point 20A (step S103). For example, when the communication terminal 30 is connected to the access point 20A at 17:00 on December 1, 2012, the history recording unit 313 displays the connection time “December 1, 2012 at 17:00, as shown in FIG. 00 minutes ”and the ID“ AP1 ”of the access point 20A are added to the connection history information 372.

  In addition, the advertisement acquisition unit 311 determines whether the ID received from the access point 20A is included in the distribution location list 371 (step S104). As illustrated in FIG. 8, when the ID “AP1” of the access point 20 </ b> A is included in the distribution location list 371, it means that the user is at the distribution location of the advertisement information. In this case, the advertisement acquisition unit 311 accesses the server device 10 and transmits a distribution request for advertisement information (step S105). This distribution request includes the terminal identification information “001” stored in the storage unit 37 and the ID “AP1” of the access point 20A. On the other hand, when the ID received from the access point 20A is not included in the distribution location list 371, it means that the user is in a location other than the distribution location of the advertisement information. In this case, the advertisement acquisition unit 311 does not access the server device 10 and the subsequent processing is not performed.

  When receiving the distribution request from the communication terminal 30, the distribution unit 111 of the server device 10 distributes the advertisement information satisfying the distribution condition to the communication terminal 30 in response to the request (step S106). For example, in the advertisement database 162 shown in FIG. 4, the advertisement information AD, the IDs “AP1” and “AP3” of the access points 20A and 20C at the distribution locations, the distribution time “0 to 24:00”, and the user attribute information “All” is stored in association with each other. This is that the distribution location of the advertisement information AD is the location where the access points 20A and 20C are installed, the distribution time is 0:00 to 24:00, and the attribute information of the user to be distributed is all attribute information Is shown. Also, in the user database 161 shown in FIG. 3, terminal identification information “001” included in the distribution request and user attribute information “male in his 50s” are stored in association with each other. This indicates that the attribute information of the user of the communication requesting communication terminal 30 is a male in his 50s. Since the IDs “AP1” and “AP3” of the access points 20A and 20C at the distribution location of the advertisement information AD include the ID “AP1” of the access point 20 included in the distribution request, the advertisement information AD satisfies the conditions of the distribution location. Further, since the distribution time “0 to 24:00” of the advertisement information AD includes the current time, the advertisement information AD satisfies the condition of the distribution time. Furthermore, since the attribute information “all” of the users to whom the advertisement information AD is distributed includes the attribute information “male in the 50s” of the user of the communication terminal 30, the advertisement information AD satisfies the condition of the attribute information of the user. In this case, the distribution unit 111 reads the advertisement information AD from the advertisement database 162 and distributes it to the communication terminal 30. An ID “AP2” of the advertiser access point 20B is added to the advertisement information AD.

  When the advertisement information is distributed to the communication terminal 30, the distribution unit 111 records the distribution history of the advertisement information (step S107). For example, when the advertisement information AD is distributed on December 1, 2012 at 17:00, the distribution unit 111, as shown in FIG. 5, distributes the advertisement information distribution time “December 1, 2012, 17:00. ”, The terminal identification information“ 001 ”included in the distribution request received in step S105, the ID“ AP1 ”of the access point 20A at the distribution location, and the ID“ AP2 ”of the advertiser access point 20B added to the advertisement information AD Is added to the distribution history information 163.

  Upon receiving the advertisement information from the server device 10, the advertisement acquisition unit 311 of the communication terminal 30 adds the ID of the advertiser's access point 20 added to the advertisement information to the advertisement destination list 373 (step S108). In this example, as shown in FIG. 10, the ID “AP2” of the advertiser's access point 20B added to the advertisement information AD is added to the advertisement destination list 373. The display control unit 312 displays the advertisement information received from the server device 10 on the display unit 36 (step S109). In this example, the advertisement information AD is displayed on the display unit 36.

  FIG. 13 is a diagram illustrating an example of the advertisement information AD. This advertisement information AD includes information on “XX Izakaya”, which is an advertiser's store, and information on coupons that can be used in this store. The user can know information on the advertiser's store by browsing the advertisement information.

(2) Effect Measurement Process FIG. 14 is a sequence chart showing the effect measurement process. Here, the process performed when the user looks at the advertisement information AD and goes to the advertiser's store will be described. When the user moves into the cell of the access point 20B provided in the advertiser's store with the communication terminal 30, the communication terminal 30 is connected to the access point 20B (step S201). When connected to the communication terminal 30, the access point 20B transmits its own ID “AP2” to the communication terminal 30 (step S202). When receiving the ID from the access point 20B, the history recording unit 313 of the communication terminal 30 records the history of connection to the access point 20B (step S203). For example, when the communication terminal 30 is connected to the access point 20B on December 1, 2012 at 17:10, the history recording unit 313 displays the connection time “December 1, 2012 at 17:00, as shown in FIG. 10 minutes ”and the ID“ AP2 ”of the access point 20B are added to the connection history information 372.

  In addition, the transmission unit 314 determines whether or not the ID received from the access point 20B is included in the advertisement destination list 373 (step S204). As shown in FIG. 10, when the ID “AP2” of the access point 20B is included in the advertisement destination place list 373, it means that the user has visited the place corresponding to the advertisement information by looking at the advertisement information. To do. In this case, the transmission unit 314 reads the connection history information 372 from the storage unit 37, adds the terminal identification information “001” stored in the storage unit 37, and transmits it to the server device 10 (step S205). This connection history information 372 is an example of information indicating that the communication terminal 30 has moved into the cell of the access point 20 installed at a location corresponding to the advertisement information.

  When receiving the connection history information 372 from the communication terminal 30, the effect measurement unit 112 of the server device 10 adds a visit flag to the distribution history information 163 based on the connection history information 372 (step S206). The connection history information 372 shown in FIG. 9 includes the connection time “December 1, 2012, 17:00” and the ID “AP1” of the access point 20A, and the connection time “December 1, 2012, 17:10”. And the ID “AP2” of the access point 20B. Also, terminal identification information “001” is added to the connection history information 372. The distribution history information 163 shown in FIG. 5 includes a distribution time “December 1, 2012, 17:00”, terminal identification information “001”, and ID “AP1” of the access point 20A at the distribution location. This is because the advertisement information is distributed from the server device 10 to the communication terminal 30 whose terminal identification information is “001” at 17:00 on December 1, 2012, and the communication terminal at 17:10 on December 1, 2012. It shows that 30 users have gone to a place corresponding to the advertisement information. In this case, as shown in FIG. 5, the effect measuring unit 112 includes the distribution time “December 1, 2012, 17:00”, the terminal identification information “001”, and the access point 20 of the distribution location in the distribution history information 163. A visit flag is added to the record including the ID “AP1”. This visit flag is an example of identification information that identifies the communication terminal 30 that has moved into the cell of the access point 20 provided at a location corresponding to the advertisement information.

  Based on the distribution history information 163 stored in the storage unit 16 at a predetermined timing, for example, once a month, the calculation unit 114 calculates a visit rate indicating the percentage of users who have visited places corresponding to the advertisement information. Calculate (step S207). Specifically, for each ID of the access point 20 of the advertiser, the calculation unit 114 visits the visitor rate by time zone, the visit rate by user attribute information, and the visit rate by access point 20 at the distribution location. And calculate. Here, an example of calculating the visit rate to the place where the access point 20B is installed will be described. This visit rate is an example of a value corresponding to the number of communication terminals 30 connected to the access point 20 installed at a location corresponding to the advertisement information.

  FIG. 15 is a diagram illustrating an example of a visitor rate by time period. The number of distributions shown in FIG. 15 is the number of distributions of advertisement information. This number of distributions is obtained by calculating the number of records including the distribution time within the target time in the distribution history information 163 shown in FIG. The number of visitors is the number of users who have visited the place corresponding to the advertisement information. The number of visitors is obtained by calculating the number of records to which the visit flag is added among the records including the distribution time within the target time in the distribution history information 163. The visitor rate is a value indicating the ratio of the number of visitors to the number of distributions.

  In the example shown in FIG. 15, in the time zone from 15:00 to 17:00, the number of advertisement information distributions is 40 and the number of visitors is eight. In this case, the visit rate in the distribution time zone from 15:00 to 17:00 is 2%. In the distribution time zone from 17:00 to 19:00, the number of advertisement information distribution is 100 and the number of visitors is 10. In this case, the visit rate in the distribution time zone from 17:00 to 19:00 is 10%. In the time zone from 19:00 to 21:00, the number of advertisement information distributions is 50, and the number of visitors is four. In this case, the visit rate in the time zone from 19:00 to 21:00 is 8%.

  FIG. 16 is a diagram illustrating an example of a visitor rate by user attribute information. The number of distributions shown in FIG. 16 is the number of distributions of advertisement information. The number of distributions specifies the terminal identification number stored in association with the target user attribute information in the user database 161 shown in FIG. 3, and the number of records including this terminal identification information in the distribution history information 163 shown in FIG. Is obtained by calculating. The number of visitors is the number of users who have visited the place corresponding to the advertisement information. The number of visitors specifies the terminal identification number stored in association with the target user attribute information in the user database 161 shown in FIG. 3, and the distribution history information 163 shown in FIG. It is obtained by calculating the number of records with a visit flag added. The visitor rate is a value indicating the ratio of the number of visitors to the number of distributions.

  In the example shown in FIG. 16, for men in their 40s, the number of advertisement information distributions is 40 and the number of visitors is four. In this case, the visit rate for men in their 40s is 10%. For women in their 40s, the number of advertisement information delivered is 40 and the number of visitors is two. In this case, the visit rate for women in their 40s is 5%. For men in their 50s, the number of advertisement information distributions is 50 and the number of visitors is 10. In this case, the visit rate for men in their 50s is 20%.

  FIG. 17 is a diagram illustrating an example of a visit rate for each access point 20 at a distribution location. The number of distributions shown in FIG. 17 is the number of distributions of advertisement information. The number of distributions is obtained by calculating the number of records including the ID of the access point 20 of the target distribution location included in the distribution history information 163 shown in FIG. The number of visitors is the number of users who have visited the place corresponding to the advertisement information. The number of visitors is obtained by calculating the number of records to which the visit flag is added among the records including the ID of the access point 20 of the target distribution location included in the distribution history information 163 shown in FIG. The visitor rate is a value indicating the ratio of the number of visitors to the number of distributions.

  In the example illustrated in FIG. 17, for the access point 20A at the distribution location of the ID “AP1”, the number of advertisement information distribution is 200 and the number of visitors is 20. In this case, the visitor rate for the distribution location where the access point 20A is installed is 10%. For the access point 20C at the distribution location of the ID “AP3”, the number of advertisement information distribution is 200 and the number of visitors is ten. In this case, the visitor rate for the distribution location where the access point 20C is installed is 5%.

  The effect measurement unit 112 displays the visit rate calculated in step S207 on the display unit 15 (step S208). At this time, the effect measurement unit 112 may create a graph indicating the visit rate and display the graph on the display unit 15. Thereby, the advertiser can grasp the distribution effect of the advertisement.

(3) Feedback Processing When the visit rate is calculated in step S207, the changing unit 113 of the server device 10 receives the advertisement information in the delivery target corresponding to the delivery time, user attribute information, and delivery location with the highest visit rate. The distribution conditions stored in the advertisement database 162 are changed so that the distribution is performed.

  FIG. 18 is a diagram illustrating an example of the advertisement database 162 after the change. In the example shown in FIG. 15, the time zone in which the visit rate to the place where the access point 20B is installed is the highest is from 17:00 to 19:00. In this case, as illustrated in FIG. 18, the changing unit 113 changes the distribution time stored in association with the ID “AP2” of the advertiser access point 20 </ b> B to “17:00 to 19:00”. In the example shown in FIG. 16, the attribute information of the user who has the highest visit rate to the place where the advertiser's access point 20B is installed is a male in his 50s. In this case, as shown in FIG. 18, the changing unit 113 changes the user attribute information stored in association with the ID “AP2” of the advertiser access point 20B to “male in his 50s”. Furthermore, in the example shown in FIG. 17, the delivery location with the highest visit rate to the location where the advertiser's access point 20B is installed is the location where the access point 20A with ID “AP1” is installed. In this case, as illustrated in FIG. 18, the changing unit 113 includes the ID “AP2” of the access point 20A in the distribution location stored in association with the ID “AP2” of the advertiser access point 20B. IDs other than “AP1” are deleted.

  When the advertisement database 162 is changed as shown in FIG. 18, the advertisement information AD is only the communication terminal 30 whose user is a male in his 50s out of the communication terminals 30 connected to the access point 20A between 17:00 and 19:00. Delivered to. When this distribution condition is not satisfied, the advertisement information AD is not distributed even if there is a distribution request from the communication terminal 30.

  In the present embodiment, the distribution condition of the advertisement information is changed by the server device 10 so that the advertisement information is distributed to a distribution target having a high visit rate. Thereby, advertisement information can be distributed to the communication terminal 30 of a user who is likely to come to a place corresponding to the advertisement information.

3. Modifications The present invention is not limited to the above-described embodiment, and various modifications may be made as follows, for example. Further, the following modifications may be combined with each other.

(1) The server device 10 is connected not only when the communication terminal 30 is connected to the access point 20 installed at the distribution location, but also when the communication terminal 30 is connected to the access point 20 installed at the location corresponding to the advertisement information. Also, the information may be distributed to the communication terminal 30. In this case, the distribution location list 371 shown in FIG. 8 includes, for example, the ID “AP2” of the access point 20B. Also, in the advertisement database 162 shown in FIG. 4, the ID “AP2” of the access point 20B at the distribution location and information for distribution to the visitor are stored in association with each other. This information may be, for example, a message “Welcome” or information on a menu provided at the store. Thereby, for example, when the user moves into the cell of the access point 20B with the communication terminal 30, information is distributed from the server device 10 to the communication terminal 30 in the same procedure as the advertisement distribution processing described in the embodiment.

(2) The communication terminal 30 may display the advertisement information on the display unit 36 when the user moves to a location corresponding to the advertisement information. In this case, the advertisement acquisition unit 311 stores the advertisement information distributed from the server device 10 in step S106 in the memory 32. If the display control unit 132 determines that the ID received from the access point 20 in step S204 is included in the advertisement destination list 373, the display control unit 132 causes the display unit 36 to display the advertisement information stored in the memory 32. For example, when information such as coupons and discount coupons is included in the advertisement information, the user needs to present this information at the store. According to this modification, the user can present information such as coupons and discount coupons without forgetting them.

(3) The server device 10 may change the advertisement information distributed to the communication terminal 30 depending on whether or not the user has visited a place corresponding to the advertisement information when distributing the past advertisement information. In this case, the advertisement database 162 stores a plurality of pieces of advertisement information for the ID of the access point 20 of each advertiser.

  FIG. 19 is a diagram illustrating an example of an advertisement database 162A according to a modification. This advertisement database 162A stores advertisement information AD1 and advertisement information AD2. An ID “AP2” of the access point 20B of the advertiser is added to the advertisement information AD1 and AD2. The advertisement information AD1 and the advertisement information AD2 have information with different contents. For example, the advertisement information AD2 includes coupon information with a higher discount rate than the advertisement information AD1.

  In this case, in step S106, the distribution unit 111 determines whether or not the user has visited a place corresponding to the advertisement information when the advertisement information has been distributed in the past based on the distribution history information 163 stored in the storage unit 16. The advertisement information corresponding to the determination result is distributed. For example, in the distribution history information 163, the visit flag is not added to the record including the terminal identification information included in the distribution request received in step S105 and the ID of the advertiser access point added to the advertisement information AD1 and AD2. Means that the user did not go to the place corresponding to the advertisement information when the past advertisement information was distributed. In this case, the distribution unit 111 distributes the advertisement information AD1, for example. On the other hand, in the distribution history information 163, a visit flag is added to the record including the terminal identification information included in the distribution request received in step S105 and the advertiser access point ID added to the advertisement information AD1 and AD2. This means that the user went to a place corresponding to the advertisement information when distributing the past advertisement information. In this case, the distribution unit 111 distributes the advertisement information AD2, for example. Note that the distribution unit 111 has a plurality of records in the distribution history information 163 including the terminal identification information included in the distribution request received in step S105 and the advertiser access point ID added to the advertisement information AD1 and AD2. Alternatively, it may be determined whether or not a visit flag is added to a record including the latest distribution time among a plurality of records, and the advertisement information corresponding to the determination result may be distributed.

(4) The server device 10 communicates according to the travel time required for the user to go to the place corresponding to the advertisement information when the user goes to the place corresponding to the advertisement information when the past advertisement information is distributed. The advertisement information distributed to the terminal 30 may be changed. In this case, advertisement information AD1 and AD2 are stored in the advertisement database 162A as shown in FIG. The effect measuring unit 112 causes the storage unit 16 to store the connection history information 372 received from the communication terminal 30 in step S205. In step S106, the distribution unit 111 calculates the travel time required for the user to go to the location corresponding to the advertisement information based on the connection history information 372 stored in the storage unit 16, and according to the travel time. Deliver advertising information.

  For example, the connection history information 372 shown in FIG. 9 includes the connection time “December 1, 2012 17:00” and the access point 20A ID “AP1” and the connection time “December 1, 2012 17:10. Minute ”and the ID“ AP2 ”of the access point 20B are included. In this case, the distribution unit 111 calculates 10 minutes, which is the time from 17:00 on December 1, 2012 to 17:10 on December 1, 2012, as the travel time. For example, when the threshold for travel time is set to 30 minutes, the travel time is equal to or less than the threshold. In this case, the distribution unit 111 distributes the advertisement information AD1 to the communication terminal 30, for example.

  On the other hand, the connection history information 372A shown in FIG. 20 includes the connection time “December 1, 2012 17:00” and the ID “AP1” of the access point 20A and the connection time “December 1, 2012 18:00. Minute ”and the ID“ AP2 ”of the access point 20B are included. In this case, the distribution unit 111 calculates 1 hour, which is a time between 17:00 on December 1, 2012 and 18:00 on December 1, 2012, as the travel time. For example, when the threshold value for travel time is set to 30 minutes, the travel time is larger than the threshold value. In this case, the distribution unit 111 distributes the advertisement information AD2 to the communication terminal 30, for example.

(5) When the user goes to a place corresponding to the advertisement information when the past advertisement information is distributed, the server device 10 moves from the advertisement information distribution place to a place corresponding to the advertisement information. The advertisement information distributed to the communication terminal 30 may be changed according to the travel route. In this case, advertisement information AD1 and AD2 are stored in the advertisement database 162A as shown in FIG. The effect measuring unit 112 causes the storage unit 16 to store the connection history information 372 received from the communication terminal 30 in step S205. In step S106, the distribution unit 111 determines that, based on the connection history information 372 stored in the storage unit 16, during the past advertisement information distribution, the user moves from the advertisement information distribution location to a location corresponding to the advertisement information. The travel route is identified, and advertisement information corresponding to the travel route is distributed.

  For example, the connection history information 372 shown in FIG. 9 includes the connection time “December 1, 2012 17:00” and the access point 20A ID “AP1” and the connection time “December 1, 2012 17:10. Minute ”and the ID“ AP2 ”of the access point 20B are included. In this case, the distribution unit 111 identifies a movement route that moves within the cell of the access point 20B from within the cell of the access point 20A. In this case, the distribution unit 111 distributes the advertisement information AD1 to the communication terminal 30, for example.

  On the other hand, the connection history information 372B shown in FIG. 21 includes the connection time “December 1, 2012, 17:00” and the ID “AP1” of the access point 20A, and the connection time “December 1, 2012, 17:30. And the ID “AP3” of the access point 20C, the connection time “December 1, 2012, 18:00” and the ID “AP2” of the access point 20C are included. In this case, the distribution unit 111 identifies a movement route that moves from the cell of the access point 20A to the cell of the access point 20B via the cell of the access point 20C. In this case, the distribution unit 111 distributes the advertisement information AD2 to the communication terminal 30, for example.

(6) The server device 10 may change the advertisement information distributed to the communication terminal 30 based on the situation of the place corresponding to the advertisement information. In this case, advertisement information AD1 and AD2 are stored in the advertisement database 162A as shown in FIG. The advertisement information AD2 includes, for example, a message “I will put it in immediately” and information on coupons having a higher discount rate than the advertisement information AD1.

  In this case, the distribution unit 111 determines, for example, the availability of the store corresponding to the advertisement information in step S106, and distributes the advertisement information corresponding to the determination result to the communication terminal 30. Specifically, the distribution unit 111 specifies the number of customers in the store, for example, by calculating the number of communication terminals 30 connected to the access point 20 provided in the store. Subsequently, the distribution unit 111 determines the availability of the store by comparing the number of customers with a threshold value. This threshold value is set to 30 when the number of customers who can enter the store is 30, for example. For example, if the number of customers in the store is smaller than the threshold value, it means that the store has vacant seats. In this case, the determination unit distributes the advertisement information AD2 to the communication terminal 30. On the other hand, when the number of customers in the store has reached the threshold, it means that the store is full. In this case, the distribution unit 111 may stop distributing the advertisement information corresponding to the store.

(7) In the above-described embodiment, the distribution condition of the advertisement information includes the condition of the distribution location, the distribution time, and the user attribute information, but the distribution condition is not limited to this. For example, the distribution condition may include a weather condition. In this case, the advertisement database 162 stores weather conditions for distributing advertisement information. This weather condition includes information such as temperature and humidity. For example, when “temperature: 30 degrees or more” is stored as the weather condition of the advertisement information AD, it means that the advertisement information AD is distributed when the temperature is 30 degrees or more. In this case, the distribution unit 111 acquires weather information of the distribution location from the external device in step S106. When the temperature indicated by the weather information is 30 degrees or more, the advertisement information AD satisfies the weather conditions. In this case, the distribution unit 111 distributes the advertisement information AD to the communication terminal 30. On the other hand, when the temperature indicated by the weather information is less than 30 degrees, the advertisement information AD does not satisfy the weather conditions. In this case, the advertisement information AD is not distributed to the communication terminal 30.

  Similarly to the distribution time and user attribute information described in the embodiment, the advertisement database 162 may initially store information “all” indicating all weather as weather conditions. In this case, the distribution unit 111 acquires weather information of the distribution location from the external device and adds it to the distribution history information 163 in step S107. In step S207, the calculation unit 114 calculates a visit rate for each weather. For example, when the temperature with the highest visit rate is 30 degrees or higher, the changing unit 113 changes the weather condition stored in the advertisement database 162 to “temperature: 30 degrees or higher”.

(8) In the above-described embodiment, the changing unit 113 changes the delivery condition based on the visit rate, but the value used when changing the delivery condition is not limited to the visit rate. For example, the changing unit 113 displays the contents of the advertisement database 162 so that the advertisement information is distributed to the distribution target corresponding to the distribution time, the user attribute information, and the distribution location with the largest number of visitors shown in FIGS. May be changed. In step S207, the calculation unit 114 calculates the customer fixing rate based on the distribution history information 163 stored in the storage unit 16, and the changing unit 113 calculates the distribution time and user with the highest customer fixing rate. The content of the advertisement database 162 may be changed so that the advertisement information is distributed to the distribution target corresponding to the attribute information and the distribution location. For example, in the distribution history information 163, the fixing rate is a ratio of the number of records including the same terminal identification information, for example, two or more of the records including the access point 20 of the target advertiser to which the store visit flag is added. Is obtained.

(9) The communication terminal 30 is not limited to a mobile phone or a smartphone. For example, the communication terminal 30 may be a tablet computer or a notebook personal computer. Further, in FIG. 1, only two communication terminals 30 are shown, but the number of communication terminals 30 is not limited to two.

(10) In the above-described embodiment, the function of distributing the advertisement information to the communication terminal 30 and the function of measuring the advertisement effect of the advertisement information distributed to the communication terminal 30 are realized by one server device 10. These functions may be realized by separate server devices 10.

(11) The access point 20 is not limited to the one that communicates with the communication terminal 30 via the wireless LAN. For example, the access point 20 may communicate with the communication terminal 30 by other wireless technology such as NFC (Near Field Communication).

(12) The advertisement distribution system 1 may not include all of the server device 10, the access point 20, and the communication terminal 30. For example, the advertisement distribution system 1 may be configured only by the server device 10 and the communication terminal 30, and the access point 20 may be included in an external system.

(13) The program executed by the CPU 11 of the server device 10 and the CPU 31 of the communication terminal 30 may be downloaded via a communication line such as the Internet. The program is provided in a state of being recorded on a computer-readable recording medium such as a magnetic recording medium (magnetic tape, magnetic disk, etc.), an optical recording medium (optical disk, etc.), a magneto-optical recording medium, or a semiconductor memory. May be.

(14) In the above-described embodiment, the communication terminal 30 is connected to the access point 20 when moving into the cell of the access point 20. However, the communication terminal 30 does not necessarily have to be connected to the access point 20 when moving into the access point 20 cell. In this case, when the communication terminal 30 enters the cell of the access point 20, the advertisement distribution process and the effect measurement process are started.

  Specifically, when entering the cell of the access point 20, the communication terminal 30 performs the process of step S105 shown in FIG. 12 and the process of step S205 shown in FIG. In this case, the communication terminal 30 measures the position of the communication terminal 30 using, for example, a GPS (Global Positioning System) function, and transmits position information indicating the measured position to the server device 10 instead of the ID of the access point. .

  The server device 10 stores the cell location information of each access point 20 in the storage unit 16, and the location of the communication terminal 30 is determined based on the location information received from the communication terminal 30 and the location information stored in the storage unit 16. The access point 20 having the cell to be identified is identified. When the identified access point 20 is the access point 20 installed at a predetermined advertisement information distribution location, the server device 10 performs the process of step S106. On the other hand, when the identified access point 20 is the access point 20 installed at a location corresponding to the advertisement information distributed, the server device 10 performs the process of step S206.

(15) In the above-described embodiment, the user may be able to select advertisement information that the user desires or does not want to distribute. For example, if the user wants to distribute advertisement information for convenience stores, restaurants, and department stores, but does not want to distribute advertisement information for taverns, the user database 161 shown in FIG. In association with the identification information, the type of store that desires distribution and the type of store that does not desire distribution are stored. Based on the user database 161, the distribution unit 111 determines whether the store corresponding to the advertisement information to be distributed belongs to the type of store desired by the user of the communication terminal 30 that is the distribution request source, or the type of store that the user does not want It is judged whether it belongs to. When the store corresponding to the advertisement information belongs to the store type desired by the user, the distribution unit 111 distributes the advertisement information, and the store corresponding to the advertisement information belongs to the store type not desired by the user. Does not distribute the advertisement information.

(16) In the embodiment described above, the calculation unit 114 may further calculate the number of visitors by visit time. In this case, the delivery history information 163 shown in FIG. 5 includes the visit time. This visit time is specified by the connection time of the advertiser to the access point 20 included in the connection history information 372 received from the communication terminal 30 in step S205, for example. The number of visitors by visit time can be obtained by calculating the number of records to which the visit flag corresponding to the visit time within the target visit time is added in the distribution history information 163. Furthermore, the calculation unit 114 may calculate the number of visitors by distribution time and visit time.

  FIG. 22 is a diagram showing an example of the number of visitors by distribution time and visit time according to this modification. In the example shown in FIG. 22, among the users whose advertising information is distributed from 15:00 to 17:00, one user visited the advertiser's store between 15:00 and 17:00, and the advertiser was between 17:00 and 19:00. It is shown that there are five users who visited the store, and two users who visited the advertiser's store between 19:00 and 21:00. Thereby, the advertiser can grasp the advertisement distribution effect in more detail.

DESCRIPTION OF SYMBOLS 1 ... Advertisement delivery system, 10 ... Server apparatus, 16 ... Memory | storage part, 20 ... Access point, 30 ... Communication terminal, 111 ... Delivery part, 112 ... Effect measurement part, 113 ... Change part, 114 ... Calculation part, 311 ... Advertisement Acquisition unit, 312 ... display control unit, 313 ... history recording unit, 314 ... transmission unit

Claims (6)

A distribution unit that distributes advertisement information according to distribution conditions to a plurality of communication terminals located in the first wireless communication area of the first access point;
When receiving from at least one communication terminal information indicating that the mobile station has moved into the second wireless communication area of the second access point provided at a location corresponding to the advertisement information distributed by the distribution unit, A storage unit that stores specific information for specifying a communication terminal that has moved into the second wireless communication area based on the received information;
A calculation unit that calculates the number of communication terminals that have moved into the second wireless communication area based on the specific information stored in the storage unit;
A server device comprising: a changing unit that changes a delivery condition for the advertisement information based on the number of the communication terminals calculated by the calculating unit. The delivery condition includes a delivery time of the advertisement information,
The storage unit stores a time when the advertisement information is distributed to the communication terminal,
The calculation unit calculates a value according to the number of communication terminals that have moved into the second wireless communication area according to the time at which the advertisement information is distributed based on the time stored in the storage unit,
The server device according to claim 1, wherein the changing unit changes a distribution time of the advertisement information included in the distribution condition to a time when the value calculated by the calculation unit is the largest. The distribution condition includes attribute information of a user who is a distribution target of the advertisement information,
The storage unit stores attribute information of a user of the communication terminal,
The calculation unit calculates a value according to the number of the communication terminals that have moved into the second wireless communication area according to the attribute information of the user of the communication terminal stored in the storage unit,
The said change part changes the attribute information of the user used as the delivery target of the said advertisement information contained in the said delivery conditions to the attribute information of the user with the largest said value calculated by the said calculation part. The server apparatus of description. There are a plurality of the first access points,
The storage unit stores identification information of a first access point having a first wireless communication area where the communication terminal is located when the advertisement information is distributed,
Based on the identification information stored in the storage unit, the calculation unit is configured to perform the second wireless communication for each first access point having a first wireless communication area where the communication terminal is located when the advertisement information is distributed. Calculate a value according to the number of communication terminals that have moved into the communication area,
The changing unit distributes the advertisement information to a communication terminal located in a first wireless communication area of a first access point other than the first access point having the largest value calculated by the calculation unit. The server apparatus according to any one of claims 1 to 3, wherein the distribution condition is changed so as not to be executed. A plurality of communication terminals and a server device;
The server device
A distribution unit that distributes advertisement information according to distribution conditions to a plurality of communication terminals located in the first wireless communication area of the first access point;
When receiving from at least one communication terminal information indicating that the mobile station has moved into the second wireless communication area of the second access point provided at a location corresponding to the advertisement information distributed by the distribution unit, A storage unit that stores specific information for specifying a communication terminal that has moved into the second wireless communication area based on the received information;
A calculation unit that calculates the number of communication terminals that have moved into the second wireless communication area based on the specific information stored in the storage unit;
A changing unit that changes a distribution condition for the advertisement information based on the number of the communication terminals calculated by the calculating unit;
Each of the plurality of communication terminals is
A display control unit that causes the display unit to display the advertisement information distributed from the server device;
When it moves into the second wireless communication area of the second access point provided at the place corresponding to the distributed advertisement information, information indicating that it has moved into the second wireless communication area is sent to the server device An advertisement distribution system comprising: a transmission unit that transmits data to. In a computer equipped with a storage unit,
Distributing advertisement information according to distribution conditions to a plurality of communication terminals located in the first wireless communication area of the first access point;
When information indicating that the mobile terminal has moved into the second wireless communication area of the second access point provided at the location corresponding to the distributed advertisement information is received from at least one communication terminal, the received information A step of storing, in the storage unit, identification information for identifying a communication terminal that has moved into the second wireless communication area;
Calculating the number of communication terminals that have moved into the second wireless communication area based on the specific information stored in the storage unit;
A program for executing a step of changing a distribution condition for the advertisement information based on the calculated number of communication terminals.

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