JP2019101452A - Information distribution device - Google Patents

Abstract

To distribute information depending on state transition of the action of a user when the user moves using a vehicle.SOLUTION: When a user uses a vehicle 150, there are a plurality of action states, e.g., before getting on the vehicle, getting on the vehicle 150, preparation after getting on and before starting the vehicle, driving the vehicle 150, and getting off the vehicle 150, and these states transits in time series. An information distribution device 100 stores the distribution conditions for distributing the information to the user in states of a plurality of actions of the user moving while using the vehicle 150 and the information to be distributed to the user in association with each other. The information distribution device 100 identifies the state of the user action in real time, determines advertisement information to be distributed to the user according to the distribution condition matching the identified state, and distributes the determined advertisement information to a user terminal 200 via a network 900.SELECTED DRAWING: Figure 1

Description

  The present invention relates to techniques for distributing information to users.

  A mechanism has been proposed for distributing information to users moving on a vehicle. For example, in Patent Document 1, an advertiser narrows down users who should be targets for advertisement delivery, such as an area to which an advertisement is to be delivered, a group of users targeted by the advertisement, and a purpose of stopping by a user's store. By setting the conditions, a mechanism is disclosed that delivers the advertisement only to the user intended by the advertiser.

JP, 2011-238262, A

  By the way, when the user moves with the vehicle, there are multiple action states, for example, before getting in, getting in, getting ready to get in and taking off, getting in and out of the vehicle, and these states are time series Transition in the Then, this invention aims at performing information distribution according to the state transition of the user's action when a user moves using a vehicle.

  In order to solve the above problems, the present invention is a storage that stores distribution conditions for distributing information in each state of the user's action when the user moves using a vehicle, and information to be distributed A determination unit determining a state of action of the user, a determination unit determining whether the distribution condition corresponding to the condition identified by the determination unit is satisfied, and the determination unit satisfying the condition An information distribution apparatus comprising: a determination unit that determines the information to be distributed to the user based on the determined distribution condition; and a distribution unit that distributes the information determined by the determination unit. Do.

  The storage unit stores compensation for distribution of the information by the distribution unit in association with each of the distribution conditions, and the compensation according to the distribution condition determined to be satisfied by the determination unit A value processing unit may be provided to perform processing for charging the information provider.

  The distribution unit may preferentially distribute the information having a large value according to the distribution condition determined to be satisfied by the determination unit.

A confirmation unit that confirms whether the user has moved to a location guided by the information distributed by the distribution unit;
The storage unit may update the information on the user, which is used by the determination unit to determine whether the distribution condition is satisfied according to the confirmation result by the confirmation unit.

  The information processing apparatus further includes a confirmation unit that confirms whether the user has moved to a location guided by the information distributed by the distribution unit, and the value processing unit determines the value corresponding to the confirmation result by the confirmation unit. Processing may be performed to charge the provider of the service provider.

  A confirmation unit that confirms whether the user has moved to a location guided by the information distributed by the distribution unit, and for each user or each provider of the information according to the confirmation result by the confirmation unit The information processing apparatus may further include a generation unit configured to generate information according to the probability that the user moves to a location guided by the information distributed by the distribution unit in each of the states.

  The determination unit may determine the distribution condition satisfied in the state specified by the specification unit even for the passenger who is on the same vehicle as the user.

  The determination unit may determine the information to be distributed to the one user while avoiding duplication of the information for the one user.

  The delivery conditions may include delivery conditions for the user, delivery conditions for a location guided by the information, and delivery conditions for an environment at the time of delivery of the information.

  When there are a plurality of pieces of information determined based on the distribution condition determined to be satisfied by the determination unit, the distribution unit may perform distribution according to the priority of each piece of information .

  According to the present invention, it is possible to perform information distribution according to the state transition of the action of the user when the user moves using the vehicle.

Diagram showing the overall configuration of the information distribution system Block diagram showing the hardware configuration of the information delivery apparatus Functional block diagram showing functions implemented by the information delivery apparatus Diagram showing an example of content used as a distribution condition Flow chart showing operation of information distribution device (A) A diagram showing an example of determination of advertisement information to be distributed to a certain user, and (b) to (d) an example of distribution conditions and advertisement information being stored in association with each other.

  FIG. 1 is a diagram showing an entire configuration of an information distribution system according to an embodiment of the present invention. The information delivery system is a system for delivering advertisement information including an advertisement provided by an advertiser to users traveling on a vehicle. As shown in FIG. 1, the information delivery system includes an information delivery apparatus 100 for providing an advertisement delivery service, a vehicle 150 driven by a user, and a user terminal 200 operated by a user moving using the vehicle 150. And an advertiser management device 300 managed by the advertiser. The user terminal 200 and the advertiser management device 300 are connected to the information distribution device 100 via the network 900 and communicate with each other. The network 900 is a wired or wireless communication network such as the Internet or a mobile communication network. The network 900 may not be a single communication network, but may be an interconnection of a plurality of communication networks having different communication methods. In addition, although the information delivery apparatus 100, the vehicle 150, the user terminal 200, and the advertiser management apparatus 300 are shown 1 each at FIG. 1, each of these may be plural.

  The user terminal 200 is, for example, a communicable computer such as a smart phone or a tablet, and stores, for example, an arithmetic processing unit such as a central processing unit (CPU) and a read only memory (ROM) and a random access memory (RAM). A control unit including a device, a communication unit including, for example, an antenna and a communication circuit and performing wireless communication with a base station of a mobile communication network, and a storage unit such as an EEPROM (Electronically Erasable and Programmable ROM) or flash memory. For example, a UI (User Interface) unit including an operation unit provided with operators such as keys and touch sensors, for example, a display unit such as a liquid crystal panel or liquid crystal drive circuit, and an audio output unit such as a speaker or earphone terminal; And a positioning unit that performs positioning by (Global Positioning System).

  When the user uses the vehicle 150, for example, getting in the vehicle 150, getting on the vehicle 150, preparing for getting on and leaving the vehicle 150, driving the vehicle 150, getting off the vehicle 150, and so on. And these states transition in time series. The information distribution apparatus 100 stores the distribution condition for distributing information to the user in the state of a plurality of actions of the user who travels using the vehicle 150 and the information to be distributed to the user in association with each other. . The information distribution apparatus 100 specifies the state of action of the user in real time, determines the advertisement information to be distributed to the user based on the distribution condition satisfied in the specified state, and determines the advertisement information thus determined via the network 900 via the network 900. Deliver to.

  FIG. 2 is a block diagram showing the hardware configuration of the information distribution apparatus 100. As shown in FIG. The information distribution apparatus 100 is, for example, a computer such as a server machine, and includes a control unit 11, a communication unit 12, and a storage unit 13. The control unit 11 includes an arithmetic device such as a CPU and a storage device such as a ROM and a RAM. The CPU controls the operation of each unit of the information distribution apparatus 100 by executing a program stored in the ROM or the storage unit 13 using the RAM as a work area. The communication unit 12 is connected to the network 900 and performs communication processing. The storage unit 13 is a storage device such as a hard disk, for example, and stores data groups and program groups used by the control unit 11. The storage unit 13 includes a user database (hereinafter referred to as a database called DB) including information on the user (user profile), and distribution conditions including distribution conditions for distributing advertisement information to the user in the state of each action of the user. A DB and an advertisement DB including advertisement information to be distributed are stored. The user DB includes different user profiles for each user, such as the user's name, date of birth, blood type, address, and the like. The distribution condition DB includes different distribution conditions for each of the advertisers. The advertisement information included in the advertisement DB is stored in association with the corresponding delivery condition so that which advertisement information is delivered when which delivery condition is satisfied.

  The advertiser management device 300 is a computer such as a server machine provided with the same hardware configuration (control unit, communication unit and storage unit) as the information distribution device 100.

  FIG. 3 is a diagram showing a functional configuration of the information distribution device 100. As shown in FIG. The storage unit 101 shown in FIG. 3 is a function mainly realized by the storage unit 13 (FIG. 2), and the specification unit 102, the determination unit 103 and the determination unit 104 are mainly realized by the control unit 11 (FIG. 2). The distribution unit 105, the value processing unit 106, and the confirmation unit 107 are functions mainly realized by the control unit 11 and the communication unit 12 (FIG. 2).

  The storage unit 101 stores information on a user (user DB), and also a distribution condition (distribution condition DB) for distributing information in each state of the user's action when the user moves using the vehicle 150. And advertisement information (advertisement DB) to be distributed are stored in association with each other. The delivery conditions include delivery conditions for the user, delivery conditions for the location guided by the advertisement information, and delivery conditions for the environment at the time of delivery of the advertisement information. The storage unit 102 further stores the compensation for the delivery of the advertisement information by the information delivery apparatus 100 in association with each delivery condition. The compensation is money paid to the administrator of the information distribution apparatus 100 from the advertiser who is the provider of the advertisement information, for the information distribution apparatus 100 distributing the advertisement information to the user. The consideration may be different for each advertiser or may be the same.

  Here, FIG. 4 is a diagram listing an example of content that can be used as a distribution condition. The distribution conditions (user conditions) for the user are obtained by the information distribution apparatus 100 or the like from the user terminal 200 or the like as the user's action history, in addition to the attribute (for example, name or date of birth) explicitly declared by the user. Includes all contents related to the user, such as attributes (for example, annual income, taste for taste, fatigue status, etc.) predicted by the information distribution apparatus 100 or the like using a known algorithm (for example, search history) or the user's attributes or behavior history. .

  For example, when the place is a store, the distribution condition (advertiser condition) related to the place guided by the advertisement information is, in addition to the crowded condition in the shop, the degree of stock of goods, the availability of parking lot, etc. Includes the positional relationship with the user.

  The distribution conditions (environmental conditions) related to the environment at the time of distribution of the advertisement information are, for example, time conditions related to the time at the position of the user terminal 200 such as morning, daytime and night time zones, and user terminals such as weather and population And geographic conditions for the geography at 200 locations. Note that the delivery conditions shown in FIG. 4 are an example, and contents other than this example may be used as the delivery conditions.

  FIGS. 6B to 6D are examples in which the storage unit 101 stores the distribution condition and the advertisement information in association with each other for each advertiser. In the present embodiment, as described above, five states are assumed before getting in, getting in, getting ready for getting on and taking off, driving a vehicle, getting off as described above, but in these figures, Express the boarding that is the state of action as "when boarding", represent the preparation from boarding to leaving as "when setting destination", represent the driving of the vehicle as "while driving", and "get off" It is expressed as "getting off" (when riding in an action state, it is expressed as "riding" as it is).

  FIG. 6 (b) is an example of the shop A of the restaurant where the advertiser is the restaurant A, and the advertisement information of the corresponding shop A is the above when the distribution conditions shown in FIG. It is shown to be delivered to the user terminal 200 of the user.

  FIG. 6C shows an example of the shop B at the shopping center where the advertisement information of the corresponding shop B is satisfied when the delivery conditions shown in FIG. Are distributed to the user terminal 200 of the user.

  FIG. 6 (d) is an example of the shop C of the convenience store as the advertiser, and when the delivery conditions shown in FIG. 6 are satisfied while driving for a certain user, the advertisement information of the corresponding shop C is the user of the user. It is shown to be delivered to the terminal 200.

  In addition, although the example of FIG.6 (b)-FIG.6 (d) showed the case where the advertisement information delivered was 1 type about 1 advertiser irrespective of the state of action, about 1 advertiser Different advertisement information may be associated with each state of action. For example, in FIG. 6B, the first advertisement information of the store A is stored in association with the behavior before getting on the board, and the second advertisement information of the store A is stored in association with the behavior of driving. May be In this case, when the distribution conditions illustrated for a certain user are satisfied before getting on the train, the first advertisement information of the corresponding store A is distributed to the user terminal 200 of the user, and for a certain user while driving When the illustrated delivery condition is satisfied, the second advertisement information of the corresponding store A is delivered to the user terminal 200 of the user.

  Returning to the explanation of FIG. 3, the identifying unit 102 identifies the state of the user's action. These states are identified based on, for example, the position of the user terminal 200 and the processing content. Specifically, the positioning result by the user terminal 200 is periodically notified to the information distribution apparatus 100, and the identification unit 102 determines in advance the speed at which the position changes, the position of the user terminal 200, and the like. Based on the positional relationship with the parked position of the vehicle 150, each state such as driving of the vehicle and getting off is specified. In addition, a car navigation function is implemented in the user terminal 200, and the processing content of the car navigation function is notified to the information distribution apparatus 100. When the car navigation function is activated, the specifying unit 102 specifies transition to the state of getting in the vehicle, and when the destination search or route search is executed in the car navigation function, the car navigation function departs after getting on. It specifies that it has transitioned to the state of preparation up to In addition, the method of specifying the kind of state of a user's action, and these states is an example, You may specify the state of actions other than this illustration by methods other than this illustration.

  The determination unit 103 determines whether the distribution condition corresponding to the state identified by the identification unit 102 is satisfied. Specifically, an element for determining whether or not the distribution condition is satisfied (for example, the position of the user profile or the user terminal 200 or the processing content) is acquired from the user DB or the user terminal 200 or another device, and these are distributed conditions It is determined for each user whether or not the delivery condition is satisfied.

  The determination unit 104 determines advertisement information to be distributed to the user based on the distribution condition determined by the determination unit 103 to be satisfied for a certain user. That is, in the example of FIG. 6B, the advertisement information of the corresponding store A is distributed to the user terminal 200 of the user when the distribution conditions illustrated before getting in and while driving for a certain user are satisfied. Decide as a thing.

  The distribution unit 105 reads the advertisement information determined by the determination unit 104 for a certain user from the advertisement DB of the storage unit 101, and distributes it to the user terminal 200 of the user.

  The consideration processing unit 106 performs processing for charging an advertiser the consideration according to the condition determined to be satisfied by the determination unit 103. Specifically, the consideration processing unit 106 sends the advertisement information to the advertiser management device 300 of the advertiser who is the provider of the advertisement information distributed based on the condition determined to be satisfied by the determination unit 103. To notify that it has been delivered. In response to this notification, the advertiser management device 300 performs payment processing to pay for the payment.

  The confirmation unit 107 confirms whether the user has moved to a location guided by the advertisement information distributed by the distribution unit 105. The storage unit 101 updates the user DB of the storage unit 101 according to the confirmation result by the confirmation unit 107. Specifically, the confirmation unit 107 acquires a position from the user terminal 200 within a fixed period after distribution of the advertisement information by the distribution unit 105, and whether the position coincides with the location guided by the distributed advertisement information It is determined whether or not it matches, and if it matches, it is confirmed that the user has moved to the guided location. When it is confirmed that the user has moved to the guided location, the storage unit 101 updates the user DB with respect to the user's taste and behavior history in accordance with a known algorithm. For example, when it is confirmed that the user has moved to the guided location, the updating process is performed according to the result that the degree of taste of the hobby corresponding to the location is high.

[Operation]
Next, the operation of the present embodiment will be described with reference to FIGS. A logical map space is defined as an advertisement space as a pre-stage of distribution processing of advertisement information shown in FIG. 5, and this map space is provided as an advertisement area to an advertiser. Specifically, the map space is divided into mesh spaces of a predetermined size, and the advertiser specifies a desired mesh space, and distribution conditions, information, and advertisement information of information distribution to users located at positions according to the mesh space. Is presented to the administrator of the information distribution apparatus 100. In accordance with the presentation, the distribution condition, the consideration, and the advertisement information are stored in the information distribution apparatus 100.

  In step S11 of FIG. 5, first, the identifying unit 102 identifies the state of action of the user of each user terminal 200. That is, since the positioning result by each user terminal 200 is periodically notified to the information distribution apparatus 100, the identification unit 102 determines the speed at which the position changes, the position of the user terminal 200, and the position of the vehicle 150 determined in advance. Based on the positional relationship with the parking position, each state such as driving and getting off of the vehicle is specified before getting on the vehicle.

  In step S12, the determination unit 103 determines whether the distribution condition corresponding to the state specified by the specification unit 102 for each user is satisfied. That is, the determination unit 103 acquires elements (for example, the user profile and the position and processing content of the user terminal 200) for determining whether or not the distribution condition is satisfied from the user DB or the user terminal 200 or other devices, For each user, it is determined whether the distribution condition is satisfied as compared with the distribution condition.

  In step S13, the determination unit 104 determines the advertisement information to be distributed to the user based on the distribution condition determined to be satisfied by the determination unit 103. For example, for a user of a user profile as shown in FIG. 6A, an example of determining advertisement information to be distributed according to the distribution conditions of FIGS. 6B to 6D will be described. In FIG. 6, 3/4 of the distribution conditions of FIG. 6 (b) meet the conditions of a certain user before boarding, and 2/5 of the distribution conditions of FIG. 6 (c) match. ing. In this case, the distribution unit 105 distributes the advertisement information of the store A in FIG. 6 (b) and the advertisement information of the store B in FIG. 6 (c) to the user terminal 200 of the user. The advertisement information of the store A is distributed preferentially to the advertisement information of the store B having a low ratio of the distribution condition. Here, to distribute the advertisement information preferentially means that a pattern for distributing only the advertisement information to be prioritized and that the priority of the advertisement information to be prioritized is less time-consuming for the user in the display unit of the user terminal 200 or other The advertisement information includes a pattern to be distributed so as to be displayed in a display mode different from the display information (for example, a display mode that makes it stand out).

  Next, at the time of boarding, since there is no delivery condition satisfied for a certain user, the advertisement information is not delivered to the user terminal 200 of that user.

  At the time of destination setting, since the condition of 2/5 in the distribution condition of FIG. 6C is met for a certain user, the distribution unit 105 uses the advertisement information of the store B of FIG. To the user terminal 200 of

  During operation, 3/4 of the delivery conditions of FIG. 6B match for a certain user, and 6/7 of the delivery conditions of FIG. 6D match. In this case, the distribution unit 105 distributes the advertisement information of the store A in FIG. 6 (b) and the advertisement information of the store C in FIG. 6 (d) to the user terminal 200 of the user. The advertisement information of the store C having a high distribution is preferentially distributed over the advertisement information of the store A having a low ratio of the distribution condition.

  At the time of getting off, since there is no delivery condition satisfied for a certain user, the advertisement information is not delivered to the user terminal 200 of that user.

  Returning to FIG. 5, in step S14, the distribution unit 105 reads the advertisement information determined by the determination unit 104 for a certain user from the advertisement DB, and distributes it to the user terminal 200 of the user.

  In step S <b> 15, the value processing unit 106 performs a process for charging the advertiser a value according to the condition determined to be satisfied by the determination unit 103. That is, the consideration processing unit 106 distributes the advertisement information to the advertiser management apparatus 300 of the advertiser who is the provider of the advertisement information distributed based on the condition determined to be satisfied by the determination unit 103. Notify that.

  In step S <b> 16, the confirmation unit 107 confirms whether the user has moved to a location guided by the advertisement information distributed by the distribution unit 105. That is, the confirmation unit 107 acquires the position from the user terminal 200 within a fixed period after the distribution of the advertisement information by the distribution unit 105, and determines whether the position matches the location guided by the distributed advertisement. Judge, if they match, confirm that the user has moved to the guided location.

  In step S17, the storage unit 101 updates the user DB according to the confirmation result by the confirmation unit 107. That is, when it is confirmed that the user has moved to the guided location, the storage unit 101 updates the user DB with respect to the user's taste and behavior history in accordance with a known algorithm.

  According to the embodiment described above, it is possible to perform information distribution according to the state transition of the action of the user when the user moves using the vehicle. Furthermore, it becomes possible to update the user profile after confirming the advertising effectiveness by distributing the advertising information.

[Modification]
The embodiment described above can be modified as follows. Further, the following modifications may be implemented in combination with each other.
[Modification 1]
In the embodiment, the advertisement information having a high proportion of distribution conditions is preferentially distributed over the advertisement information having a low proportion, but the method of deciding which of the plural pieces of advertisement information is to be preferentially distributed is this It may be other than. For example, advertisement information having a large absolute number of individual distribution conditions to be met may be preferentially distributed over advertisement information having a small absolute number, or the individual distribution conditions may be weighted, and the weighting may be taken into account. Advertisement information to be prioritized may be distributed.

  Also, for example, when the value for information distribution differs according to the distribution condition, the distribution unit 105 preferentially distributes the advertisement information having a large value according to the distribution condition determined to be satisfied by the determination unit 103. It is also good. Here, distribution of the advertisement information with priority is a pattern of distributing only the priority advertisement information, and the display of the user terminal 200 requires less time and effort for the user to operate the advertisement information or other advertisements. The information includes a pattern to be distributed so as to be displayed in different display modes (for example, a display mode that makes it stand out).

  That is, when there is a plurality of pieces of advertisement information determined based on the distribution condition determined to be satisfied by the determination unit 103, the distribution unit 105 performs distribution according to the priority of each piece of advertisement information. Just do it.

[Modification 2]
The value processing unit 106 may perform processing for charging a payment information provider (advertiser) according to the check result by the check unit 107. If, for example, the user can confirm that the user has moved to the location indicated by the distributed advertisement information, the consideration processing unit 106 can confirm that the user has not confirmed it or to the location indicated by the advertisement information. A process is performed to charge a higher price than when it is confirmed that the user has not moved. This makes it possible to charge for the information distribution according to the advertising effect.

[Modification 3]
The information distribution apparatus 100 has a probability that the user moves to a location guided by the information distributed by the distribution unit 105 in each state according to the confirmation result by the confirmation unit 107 for each user or each provider of the distribution information. And a generation unit that generates information according to Specifically, the generation unit can confirm that the user has moved to a location guided by the distributed advertisement information, that the user could not confirm that, or a location guided by the advertisement information. Generate a list that lists that it was confirmed that the user did not move to and the aggregation result. By analyzing the list and the tabulation result, it becomes possible to specify a user profile or an advertiser (for example, business conditions such as a restaurant, a supermarket, a convenience store, etc.) with high advertising effectiveness in each state of the user's behavior.

[Modification 4]
The determination unit 103 may also determine a distribution condition that is satisfied in the state specified by the specifying unit 102 even for a passenger who is on the same vehicle as the user. Specifically, when the passenger also holds the user terminal 200, the information distribution apparatus 100 performs the same processing as the processing for the user also for the passenger. At this time, the determination unit 103 determines whether the distribution condition is satisfied for both the user and the passenger. This makes it possible to distribute information in consideration of the passenger.

[Modification 5]
The determination unit 104 may determine distribution information to be distributed to the one user while avoiding duplication of information for the one user. Specifically, the determination unit 104 stores the history of when the advertisement information to be distributed to the user is determined based on the distribution condition determined to be satisfied by the determination unit 103, and the determination unit 104 stores the history for the same user. In order to avoid delivery of the same advertisement information for a certain period, the advertisement information to be delivered is determined. In this case, when there is a plurality of pieces of advertisement information determined based on the distribution condition determined to be satisfied by the determination unit 103, the distribution unit 105 is configured to avoid duplication of information for one user, and the priority may be set. You may perform the information delivery according to. This makes it possible to avoid duplicate delivery of advertisement information.

[Modification 6]
The vehicle 150 is not limited to a car, and may be a motorcycle, a bicycle, or the like.
The information to be delivered may not include the content corresponding to the advertisement.
It is not necessary for the user terminal 200 to double as a car navigation device, and the user terminal 200 and the car navigation device may be separate bodies, in which case the car navigation device communicates with the information delivery device 100 via the user terminal 200 and the network 900. Communication may be performed, or communication may be performed with the information distribution apparatus 100 via the network 900 without passing through the user terminal 200.

[Other modifications]
Note that the block diagram used in the description of the above embodiment shows blocks in units of functions. These functional blocks (components) are realized by any combination of hardware and / or software. Moreover, the implementation means of each functional block is not particularly limited. That is, each functional block may be realized by one physically and / or logically coupled device, or directly and / or indirectly two or more physically and / or logically separated devices. It may be connected by (for example, wired and / or wireless) and realized by the plurality of devices.

  Each aspect / embodiment described in the present specification is LTE (Long Term Evolution), LTE-A (LTE-Advanced), SUPER 3G, IMT-Advanced, 4G, 5G, FRA (Future Radio Access), W-CDMA (Registered trademark), GSM (registered trademark), CDMA2000, UMB (Ultra Mobile Broadband), IEEE 802.11 (Wi-Fi), IEEE 802.16 (WiMAX), IEEE 802.20, UWB (Ultra-Wide Band), The present invention may be applied to a system utilizing Bluetooth (registered trademark), other appropriate systems, and / or an advanced next-generation system based on these.

As long as there is no contradiction, the processing procedure, sequence, flow chart, etc. of each aspect / embodiment described in this specification may be reversed. For example, for the methods described herein, elements of the various steps are presented in an exemplary order and are not limited to the particular order presented.
Each aspect / embodiment described in this specification may be used alone, may be used in combination, and may be switched and used along with execution. In addition, notification of predetermined information (for example, notification of "it is X") is not limited to what is explicitly performed, but is performed by implicit (for example, not notifying of the predetermined information) It is also good.

  The terms "system" and "network" as used herein are used interchangeably.

  The terms "determining", "determining" as used herein may encompass a wide variety of operations. "Judgment", "decision" are, for example, judging, calculating, calculating, processing, processing, deriving, investigating, looking up (for example, a table) (Searching in a database or another data structure), ascertaining may be regarded as “decision”, “decision” and the like. Also, "determination" and "determination" are receiving (e.g. receiving information), transmitting (e.g. transmitting information), input (input), output (output), access (Accessing) (for example, accessing data in a memory) may be regarded as “judged” or “decided”. Also, "judgement" and "decision" are to be considered as "judgement" and "decision" that they have resolved (resolving), selecting (selecting), choosing (choosing), establishing (establishing), etc. May be included. That is, "judgment" "decision" may include considering that some action is "judged" "decision".

  As used herein, the phrase "based on" does not mean "based only on," unless expressly stated otherwise. In other words, the phrase "based on" means both "based only on" and "based at least on." Also, as long as "including", "comprising", and variations thereof are used in the present specification or claims, these terms are as used for the term "comprising". It is intended to be comprehensive. Further, it is intended that the term "or" as used in the present specification or in the claims is not an exclusive OR. Also, throughout the present disclosure, if articles are added by translation, such as a, an, and the in English, for example, these articles should not be clearly shown from the context. For example, it shall include a plurality of things.

Software may be called software, firmware, middleware, microcode, hardware description language, or any other name, and may be instructions, instruction sets, codes, code segments, program codes, programs, subprograms, software modules. Should be interpreted broadly to mean applications, software applications, software packages, routines, subroutines, objects, executables, threads of execution, procedures, functions, etc.
Also, software, instructions, etc. may be sent and received via a transmission medium. For example, software may use a wireline technology such as coaxial cable, fiber optic cable, twisted pair and digital subscriber line (DSL) and / or a website, server or other using wireless technology such as infrared, radio and microwave When transmitted from a remote source, these wired and / or wireless technologies are included within the definition of transmission medium.

  The terms "connected", "coupled" or any variants thereof mean any direct or indirect connection or coupling between two or more elements, It can include the presence of one or more intermediate elements between two elements that are “connected” or “coupled”. The coupling or connection between elements may be physical, logical or a combination thereof. As used herein, the two elements are by using one or more wires, cables and / or printed electrical connections, and radio frequency as some non-limiting and non-exclusive examples. It can be considered "connected" or "coupled" to one another by using electromagnetic energy such as electromagnetic energy having wavelengths in the region, microwave region and light (both visible and invisible) regions.

The information distribution apparatus 100 according to the present invention can also be realized by an apparatus integrally provided with all of the respective functions as described in the embodiment, and the functions of the respective apparatuses are further distributed to a plurality of apparatuses. It may be an implemented system. For example, the storage unit 101, the identification unit 102, the determination unit 103, and the determination unit 104 of the information distribution device 100 may be implemented in a plurality of devices, and may be a management system that realizes functions equivalent to the information distribution device 100 as a whole. .
Further, the user terminal 200 and the advertiser management device 300 are not limited to devices performing wireless communication such as smart phones and tablets, but may be devices performing wired communication such as a notebook personal computer.

  The present invention can also be implemented as an information processing method performed by the information distribution device 100 or a program for causing a computer to function as the information distribution device 100. Such a program may be provided in the form of being recorded in a recording medium such as an optical disk, or may be provided in the form of being downloaded to a computer via a network such as the Internet and installed and made available. It is possible.

100 ... information distribution device, 11 ... control unit, 12 ... communication unit, 13 ... storage unit, 101 ... storage unit, 102 ... identification unit, 103 ... judgment unit, 104: determination unit, 105: distribution unit, 106: compensation processing unit, 107: confirmation unit, 200: user terminal, 300: advertiser management device, 900: network .

Claims (10)

A storage unit for storing distribution conditions for distributing information in each state of the action of the user when the user moves using the vehicle, and information to be distributed;
An identifying unit that identifies the state of the user's behavior;
A determination unit that determines whether the distribution condition corresponding to the state identified by the identification unit is satisfied;
A determination unit that determines the information to be distributed to the user based on the distribution condition determined to be satisfied by the determination unit;
And a distribution unit that distributes the information determined by the determination unit. The storage unit stores compensation for the delivery of the information by the delivery unit in association with each of the delivery conditions.
The information distribution apparatus according to claim 1, further comprising a consideration processing unit that performs processing for charging the provision source of the information according to the distribution condition determined to be satisfied by the determination unit. . The information distribution apparatus according to claim 2, wherein the distribution unit preferentially distributes the information having a large value according to the distribution condition determined to be satisfied by the determination unit. A confirmation unit that confirms whether the user has moved to a location guided by the information distributed by the distribution unit;
The storage unit updates information related to the user, which is used by the determination unit to determine whether the distribution condition is satisfied according to the confirmation result by the confirmation unit. The information delivery apparatus of any one of -3. A confirmation unit that confirms whether the user has moved to a location guided by the information distributed by the distribution unit;
The information distribution apparatus according to claim 2 or 3, wherein the consideration processing unit performs a process for charging the provision source of the information for the consideration corresponding to the confirmation result by the confirmation unit. A confirmation unit that confirms whether the user has moved to a location guided by the information distributed by the distribution unit;
Depending on the confirmation result by the confirmation unit, for each user or each provider of the information, according to the probability of the user moving to the location guided by the information distributed by the distribution unit in each of the states The information distribution apparatus according to any one of claims 1 to 3, further comprising: a generation unit configured to generate information. The said determination part determines the said delivery conditions satisfy | filled in the state specified by the said specific part also with the passenger | crew who rides in the said user and the said vehicle. The information delivery apparatus according to any one of the items. The information distribution apparatus according to any one of claims 1 to 7, wherein the determination unit determines the information to be distributed to the one user while avoiding duplication of the information for the one user. The distribution condition includes a distribution condition regarding the user, a distribution condition regarding a place guided by the information, and a distribution condition regarding an environment at the time of distribution of the information. The information delivery apparatus described in. When there are a plurality of pieces of information determined based on distribution conditions determined to be satisfied by the determination unit, the distribution unit performs distribution according to the priority of each piece of information. The information delivery apparatus of any one of Claims 1-9.

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