JP6377554B2 - Content distribution system, distribution program, and distribution method - Google Patents

Description

  The present disclosure relates to a content distribution system, a distribution program, and a distribution method, and more particularly, to a content distribution system, a distribution program, and a distribution method that can prompt purchase of an item.

  A content sharing service that distributes content such as a posted live video to many users is known. An example of this type of content sharing service is disclosed in Japanese Patent Laid-Open No. 2012-120098 (Patent Document 1). In Patent Document 1, an image of an item (for example, an image representing “bouquet”) purchased by a user who views the content (hereinafter also referred to as “viewer user”) is stored in accordance with the request of the viewer user. It is disclosed that the display screen of the content is modified by displaying it around. The image of the decoration item is displayed not only on the viewing screen of the user who has requested display, but also on the viewing screen of other users. It is possible to produce a lively atmosphere in which a person supports the content (or its contributor).

  This decoration item is acquired or purchased for a fee by the viewer user to express a positive evaluation of the content poster or performer. By communicating positive evaluations to the author, the author's creative activities can be supported. In addition, if the content is purchased for a fee, the purchase fee may be distributed to the poster of the content, so the purchase of the item by the user and the display associated with the predetermined content It will lead to supporting the creative activities of contributors. Enhancing the quality and quantity of posted content is an important element of content sharing services, so it is desirable to encourage users to purchase items to fully support content production activities.

JP2012-120098A

  However, in the conventional content sharing service, a mechanism for prompting the user to acquire or purchase an item is not provided. Accordingly, it is an object of the present invention to provide a content distribution system, a distribution program, and a distribution method that can encourage acquisition and purchase of items by viewer users. Other objects of the present invention will become apparent by referring to the entire specification.

  One embodiment of the present invention relates to a system that provides predetermined content to each of a plurality of users by causing one or more computer processors to execute a predetermined computer program. A predetermined computer program according to an embodiment of the present invention includes: a reception module that receives a display request for a display item selected from an item purchased by each user from each of a plurality of users; and a display request from each user. A display position determination module that determines a display position of an avatar for each user, the content, an image that indicates the display item, and an image that indicates the avatar for each user. A display control module for displaying on the client terminal of each user so that the user's avatar is displayed at the display position determined by the display position determination module. . As is clear from this description, a system according to an embodiment of the present invention allows each of the plurality of users to execute each of the plurality of users by causing one or more processors to execute the modules described above and below. A reception unit that receives a display request for a display item selected from items purchased by the user, a display position determination unit that determines a display position of each user's avatar based on a display request from each user, and the content; The display image including the image indicating the display item and the image indicating the avatar of each user so that the avatar of each user is displayed at a display position determined by the display position determination module. It can function as a display control unit to be displayed on the user's client terminal.

  According to the embodiment, the display position of each user's avatar is determined in response to a display request for a display item selected from items purchased by the user. Therefore, there is a correlation between the display position of each user's avatar in the display image and the display item requested to be displayed by each user, and thus the item purchased by each user. Therefore, each user can understand which user has made many display requests and, in turn, which user has purchased many items, and appeals to the user's approval desire or competition among users. Thus, it is possible to prompt each user to purchase an item.

  In this specification, when an item is simply “purchased”, it includes both paid purchase and free acquisition. When limited to paid purchases, “paid purchase” or similar terms are used, while when limited to free purchases, “free purchase” or “acquired” Or similar terms are used. That is, simply “acquiring” an item means acquiring the item free of charge. When an item is acquired for a fee, as will be described later, the item is paid for what represents various values such as real currency, virtual currency, in-game points, points used in other services, etc. ( Or consumed).

  The display position determination module according to an embodiment of the present invention is configured so that each user's avatar having a larger purchase amount or purchase price of the display item has a display position closer to the display position of the content. Determine the display position of the avatar. As a result, each user made a display request for many display items based on the relationship between the content and the arrangement of each user's avatar (and as a premise, which user purchased many items. Can be understood more clearly. That is, each user can understand that the user corresponding to the avatar arranged near the content being viewed makes the largest number of display requests and purchases many items as a premise. Therefore, the user is motivated to purchase more items in order to display his / her avatar at the display position when more display requests are made.

  The computer program which concerns on one Embodiment of this invention is further provided with the ranking production | generation module which produces | generates ranking of these users regarding the purchase amount or purchase price of the said display item. In one embodiment of the present invention, the display image of the content is generated so as to include the ranking generated by the ranking generation module. Thereby, since the purchase amount and the purchase amount of the item are presented to each user in a clearer method called ranking, it is possible to further promote the purchase of the item by each user.

  The determination module according to an embodiment of the present invention is configured to determine the display position of the avatar of each user based on the display request made within a predetermined period. In one embodiment of the present invention, the end time of a predetermined period used for determining the display position of the avatar is included in the display image. Thereby, the action which purchases an item in time for the said end time is prompted.

  One embodiment of the present invention relates to a computer program that provides predetermined content to each of a plurality of users. A computer program according to an embodiment of the present invention includes: a receiving unit configured to receive one or more computer processors from each of a plurality of users, a display item display request selected from items purchased by the users; Display position determining means for determining a display position of the avatar of each user based on a display request from the user, and the content, an image showing the display item, and an image showing the avatar of each user The display image is caused to function as display control means for displaying on each client terminal so that the avatar of each user is displayed at a display position determined by the display position determination module.

  One embodiment of the present invention relates to a method for providing predetermined content to each of a plurality of users. A method according to an embodiment of the present invention is based on a reception process of receiving a display item display request selected from items purchased by each user from each of a plurality of users, and the display request from each user. A display image including a display position determination step for determining a display position of the avatar for each user, the content, an image indicating the display item, and an image indicating the avatar for each user. Display control step of displaying on the client terminal of each user so that is displayed at the display position determined by the display position determination module.

  According to various embodiments of the present invention, it is possible to provide a content distribution system, a distribution program, and a distribution method capable of prompting purchases and purchases of items by viewer users.

1 is a block diagram schematically showing a content distribution system according to an embodiment of the present invention. Example of purchase history management table according to one embodiment of the present invention Example of display item management table according to an embodiment of the present invention The figure which shows the example of a display of the display image produced | generated according to one Embodiment of this invention. The figure which shows the example of a display of the display image produced | generated according to one Embodiment of this invention. The flowchart which shows the flow of a process after starting viewing of a content until the display image containing a content and an avatar is displayed according to one Embodiment of this invention.

  Hereinafter, various embodiments of the present invention will be described with reference to the drawings as appropriate. In addition, the same referential mark is attached | subjected in each drawing to the component which is common over several drawing.

  FIG. 1 is a block diagram schematically showing a system according to an embodiment of the present invention. As shown in FIG. 1, a system according to an embodiment of the present invention includes a server 10 that provides a content sharing service, and a client terminal 30 that is communicably connected to the server 10 via a network 20 such as the Internet. Including. Although one client terminal 30 is illustrated in FIG. 1, a plurality of client terminals 30 can be connected to the server 10 so as to communicate with each other.

  The server 10 according to an embodiment of the present invention is a server that provides a content sharing service, and for example, distributes content such as a posted live video to the client terminal 30 together with information necessary for providing other services. Can do. In this content sharing service, content such as a live video is posted, and the posted content is published by the server 10. The user can operate the client terminal 30 to access the desired content among the posted content and view the desired content. Further, as will be described later, the server 10 has a function of displaying an avatar of each user, a message function that enables transmission / reception of messages between users, and the like. The avatar of each user is displayed on the client terminal together with the content, and the user can communicate with other users via this avatar. In this manner, the server 10 can provide a virtual community space using an avatar as well as distributing the posted content.

  The server 10 can display a display image including the requested content on the client terminal in response to a distribution request for the desired content from the client terminal 30. The display image displayed on the client terminal 30 includes a content display area for displaying the distributed content and a background area for displaying information other than the content. In one embodiment of the present invention, user avatars and messages are displayed in this background area.

  Each user can purchase a virtual item that can be used in a service provided by the server 10. Part of this virtual item is an item used to modify the content or its display image. An item used for modifying such content or a display image thereof may be referred to as a “decoration item” in the present specification. The user can purchase a decoration item while viewing predetermined content or regardless of viewing the content. The user operates the client terminal 30 to display a display item for displaying a predetermined item (sometimes referred to as “display item”) selected from the purchased decoration items on the display image. Can be transmitted to the server 10. Based on this display request, the server 10 according to the embodiment of the present invention can include an image of the display item in the display image. The display item is displayed, for example, in the background area of the display image so as not to hinder the display of the content.

  The architecture of the server 10 according to an embodiment of the present invention will be described. As illustrated, the server 10 according to an embodiment of the present invention includes a processor 11, a main memory 12, a user I / F 13, a communication I / F 14, and a storage 15. These components are electrically connected to each other via a bus (not shown). The processor 11 loads various programs for providing a content sharing service including an operating system and contents from the storage 15 into the main memory 12 and executes instructions included in the loaded programs. The main memory 12 is used for storing a program executed by the processor 11, and is constituted by, for example, a DRAM.

  The user I / F 13 includes, for example, an information input device such as a keyboard and a mouse that accepts an operator's input, and an information output device such as a liquid crystal display that outputs the calculation result of the processor 11. The communication I / F 14 is implemented as hardware, firmware, communication software such as a TCP / IP driver or a PPP driver, or a combination thereof, and is configured to be able to communicate with the client terminal 30 via the network 20.

  The storage 15 is composed of a magnetic disk drive, for example. The storage 15 stores a content and a background image that constitute a display image distributed to the client terminal 30. This content is, for example, moving image content such as live video or recorded video, but the type of content applicable to the present invention is not limited to a specific one. The content is stored in a predetermined file format corresponding to the content type. For example, the moving image can be stored in a known format such as a WMV format or a QuickTime format. In one embodiment of the present invention, the content stored in the storage 15 may be posted by a general user (content viewer), and posting is permitted in advance by the operator of the server 10. The content may be posted from a provider (for example, a professional singer or a performing arts production). By reviewing the posters in advance, the quality of the distributed content can be maintained.

  The storage 15 further stores, for example, various programs for executing distribution of a display image including programs and contents such as an operating system. The storage 15 stores various data such as messages posted from the user regarding predetermined contents, item image files, and avatar image files in association with the contents. Various data such as messages, item image files, and avatar image files are used when generating a display image to be displayed on the client terminal 30. Various data that can be stored in the storage 15 may be stored in a storage physically separate from the server 10 (for example, the storage 25) or a database server.

  In one embodiment of the present invention, the server 10 is a web server that performs HTTP communication with the client terminal 30 and manages a website composed of a plurality of web pages having a hierarchical structure. This web page includes a service top page, a content distribution page, an account setting page, a content posting page, and various web pages related to other content sharing services. In response to a request from the client terminal 30, the server 10 transmits a page constituting the website (or HTML data for displaying on the web page) to the client terminal 30.

  In another embodiment of the present invention, by executing an application program on an execution environment such as an OS or middleware in the client terminal 30, the application program and the server 10 can cooperate to provide a content sharing service. it can. This application program is stored in the storage 15 or the storage 25, for example, and is downloaded to the client terminal 30 in response to a request from the client terminal 30. The application program can include various types of data such as an instruction set for processing data provided from the server 10 when executed on the client terminal 30 and image data referred to when the instruction set is executed.

  As described above, the server 10 manages a predetermined website, and can provide a content sharing service by distributing the web pages constituting the website in response to a request from the client terminal 30. . In another aspect of the present invention, the server 10 can provide a content sharing service in cooperation with an application program executed on the client terminal 30. Although detailed description is omitted, the server 10 can also include ancillary functions for providing a content sharing service such as a function for performing player authentication processing and billing processing for the user.

  Next, the architecture of the client terminal 30 will be described. The client terminal 30 according to an embodiment of the present invention is an arbitrary information processing apparatus in which an application execution environment for executing an application including a web browser is mounted in one embodiment. For example, a mobile phone, a smartphone, a tablet Including but not limited to terminals, personal computers, electronic book readers and gaming consoles.

  A client terminal 30 according to an embodiment of the present invention includes a processor 31, a main memory 32, a user I / F 33, a communication I / F 34, and a storage 35 as shown in the figure, and each of these components. Are electrically connected to each other via a bus (not shown).

  The processor 31 loads various programs such as an operating system from the storage 35 into the main memory 32 and executes instructions included in the loaded program. The main memory 32 is used for storing a program executed by the processor 31, and is configured by, for example, a DRAM.

  The user I / F 33 is an information input device that receives a user input and an information output device that outputs a calculation result of the processor 31, and includes a display device such as a liquid crystal display including a touch screen. The communication I / F 34 is implemented as hardware, firmware, communication software such as a TCP / IP driver or a PPP driver, or a combination thereof, and is configured to be able to communicate with the server 10 via the network 20.

  The storage 35 is composed of, for example, a magnetic disk drive, a flash memory, or the like, and stores various programs such as an operating system. Further, when receiving an application program from the server 10 via the communication I / F 34, the storage 35 stores the received application program.

  The client terminal 30 includes, for example, browser software for interpreting an HTML format file (HTML data) and displaying the screen, and interprets and receives the HTML data acquired from the server 10 by the function of the browser software. A web page corresponding to the HTML data thus displayed can be displayed. In addition, the client terminal 30 includes plug-in software (for example, Flash Player provided by Adobe Systems) incorporated in browser software, and a SWF format file is stored on the server based on a command embedded in HTML data. 10 and the SWF format file can be executed using browser software and plug-in software.

  When a script is described in the HTML data, the browser software executes the script and executes processing according to the instruction of the script. For example, when a content file stored in the storage 15 of the server 10 is referred to in a script in HTML data, the browser software acquires the referenced file from the server 10 and acquires the acquired content. It can be displayed embedded in a web page.

  The web page acquired from the server 10 includes, for example, information indicating a list of contents that can be distributed from the server 10. The user can view the content selected using the client terminal 30 by operating the client terminal 30 and selecting desired content from the list.

  In the client terminal 30, an application program is activated in response to the player's operation, and is executed on the platform installed in the client terminal 30. When the application program is executed in the client terminal 30, for example, the application program communicates with the server 10 to acquire information necessary for the content sharing service such as information indicating a list of contents that can be distributed. When using this application, as in the case of using a web page, the client terminal 30 is operated to select a desired content from the list, so that the content selected using the client terminal 30 can be selected. Can watch.

  As described above, the user of the client terminal 30 can receive distribution of desired content from the server 10 and can receive various services included in other content sharing services.

  Next, functions realized by computer program modules executed by the server 10 and the client terminal 30 will be described. In the processor 11 of the server 10 and the processor 31 of the client terminal 30, various computer program modules described below are executed, thereby realizing a content sharing service for the user of the client terminal 30.

  As shown in FIG. 1, the computer program modules executed by the processor 11 of the server 10 include a content management module 41, a purchase history management module 42, a reception module 43, a ranking generation module 44, and a display position determination module 45. And a display control module 46. The computer program modules executed by the processor 31 of the client terminal 30 include a display module 61, an input reception module 62, and a transmission module 63.

  In FIG. 1, some or all of the modules provided in the server 10 may be executed by the processor 31 of the client terminal 30 or a processor of another apparatus, and one of the modules provided in the client terminal 30. Part or all may be executed by the processor 11 of the server 10 or the processor of another device. For example, when the storage for storing the content is provided in a server different from the server 10, the content management module may be provided in the other server. Further, the processor 11 and the processor 31 can execute modules other than the illustrated modules.

  First, a computer program module executed by the processor 11 of the server 10 will be described. The content management module 41 according to an embodiment of the present invention stores content posted by a poster so that the content can be distributed to the client terminal 30. The posted content is stored in the storage 15, for example. In addition, the content management module 41 according to an embodiment of the present invention issues a content ID for identifying the content when the content is posted, and the contributor who identifies the contributor of the content It can be stored in a predetermined contributor management database (not shown) in association with the ID.

  The purchase history management module 42 according to an embodiment of the present invention manages the purchase history of various items such as decoration items for each user of the content sharing service provided by the server 10. As described above, the user can purchase the decoration item while viewing predetermined content or regardless of viewing the content. The purchase history management module 42 can manage the purchase quantity and / or purchase price of each purchased item. The decoration item can be purchased using, for example, virtual currency or points distributed in the service. The purchase history management module 42 can also manage, for each user, the consumption currency or consumption points that each user has spent purchasing items. In this specification, the term “purchase amount” includes not only the purchase amount when purchasing an item in real-world currency, but also the purchase amount when purchasing an item in virtual currency, and the content sharing service. Consumption points when purchasing items using possible points are also included. As described above, the user can also purchase (or “acquire”) an item for free.

  The purchase history information indicating the purchase history of the item for each user described above is managed using, for example, a purchase history management table. FIG. 2 is an example of a purchase history management table used in one embodiment of the present invention. As illustrated, in the purchase history management table, the number of decoration items (item A to item C) purchased by each user is managed in association with the user name or user ID of each user. The total number of points used to purchase the item (“used points”) is also managed. In the embodiment of FIG. 2, 10 points are required to purchase one item A, 50 points are required to purchase one item B, and one item C is to be purchased. 100 points need to be used. For example, the user A uses 1800 points (30 × 10 + 10 × 50 + 10 × 100) to purchase 30 items A, 10 items B, and 10 items C.

  The purchase history management table shown in FIG. 2 is merely an example, and the purchase history management module 42 can store various information related to the purchase history of each user's item. In addition, when an item is purchased to qualify predetermined content (or a display image including the content), the item is managed in association with the content. For example, by preparing the purchase history management table shown in FIG. 2 for each content, the purchase history of each user can be managed in association with the content. In an embodiment of the present invention, when an item is purchased while viewing predetermined content, purchase history information relating to the purchase of the item can be managed in association with the content. Further, in the table shown in FIG. 2, three types of items A to C are managed, but the number of manageable items can be arbitrarily determined.

  The user viewing the predetermined content selects a display item to be displayed together with the content from the purchased items, and issues a display request to the server 10 to request that the selected item be displayed with the content. Can be sent. This display request is received by the receiving module 43 in the server 10. The reception module 43 according to an embodiment of the present invention is configured to receive a display item display request selected from items purchased by each user. In one embodiment of the present invention, the display request from each user includes identification information (item ID) for specifying a display item for which display is requested and information indicating the number of requests for display. The reception module 43 can specify the display item that each user requests to display based on the item ID included in the display request from each user.

  The reception module 43 according to an embodiment of the present invention can also manage display items that each user requests to display based on a display request from each user. Information about the display item that each user requests to display is managed using, for example, a display item management table. FIG. 3 is an example of a display item management table used in one embodiment of the present invention. As shown in the figure, in the display item management table, the number of display items (item A to item C) that each user requests to display is managed in association with the user name or user ID of each user. . As described above, each user can select a display item from among purchased decoration items.

  In the embodiment of FIG. 2, user A has purchased 30 items A, 10 items B, and 10 items C. In the case where the user A transmits a display request for displaying 10 items B and 10 items C together with the first content, the display item management table is, for example, as shown in FIG. As shown. That is, the user A selects 10 items B and 10 items C as display items, and a display request indicating the item ID and the number of the items is received by the reception module 43. Based on this display request, FIG. User A's record is updated as shown in FIG. This display item management table is referred to by the display control module 46 described later when specifying a display item to be displayed on a display image including content.

  The ranking generation module 44 according to an embodiment of the present invention refers to the display item management table, and arranges users in descending order of purchase amount or purchase amount (use point) of display items requested to be displayed by each user. Generate rankings. This ranking is generated for each content, for example. When the ranking is related to the first content, the ranking generation module 44 refers to the display item management table for the first content, identifies the display item that each user has requested to display, and The usage points used to purchase display items are calculated for each user. As with the example above, if you need 10 points to purchase one item A, 50 points to purchase one item B, and 100 points to purchase one item C, In the embodiment of FIG. 3, 1500 points (10 × 50 + 10 × 100) are used for purchasing the display item requested by the user A, and it is necessary for the user B to purchase the display item requested for display. The usage points are 1000 points (20 × 50), the usage points required for purchasing the display item requested by the user C are 500 points (10 × 50), and the user D purchases the display item requested for display. Since the used points required are 100 points (10x10), the ranking is User A, User The B, a user C, the order of user D.

  The display position determination module 45 according to the embodiment of the present invention determines the display position of the avatar of each user based on the display request from each user. The display position determination module 45 determines the display position of each user's avatar so that, for example, the avatar of the user who purchases a large amount or purchase price of the display item is closer to the display position of the content. To do. The purchase amount of the display item and the purchase amount (or use point) required for the purchase are determined by referring to the display item management table of FIG. 3, for example.

  The display position of the avatar will be described with reference to FIGS. 4 and 5 are diagrams showing examples of display images displayed on the display of the client terminal 30 according to an embodiment of the present invention. FIG. 4 shows a display image 80 immediately after content distribution is started. The display image 80 immediately after the start of distribution includes a live video 82 corresponding to a content distribution request from the client terminal 30, a background image 84, and avatar images 90a to 90d corresponding to the users A to D, respectively. Contains. The avatar image 90a to the avatar image 90d are arranged at predetermined default positions, and the distances in the virtual space from the live moving image 82 to each avatar image are substantially equal. FIG. 5 shows a display screen 80 ′ after each of the users A to D who are viewing the live moving image 82 of the display image 80 of FIG. 4 makes an item display request. The position of the avatar image 90a to the avatar image 90d is changed on the display screen 80 'as compared to the display screen 80. In addition, display item images 92a and 92b requested to be displayed by the user are displayed.

  The positions of the avatar image 90 a to the avatar image 90 d in FIG. 5 are determined by the display position determination module 45. Specifically, the display position determination module 45 according to an embodiment of the present invention purchases display items from the avatar images 90a to 90d based on display requests from the users A to D, respectively. Alternatively, the display position of the avatar image 90a to the avatar image 90d is determined so that the display position of the user's avatar with a larger purchase amount spent for purchasing the display item is closer to the display position of the live video 82.

  For example, while viewing live video 82 (first content), user A makes a display request to display 10 items B and 10 items C, and user B receives 20 items B. When a display request to display is made, a user C makes a display request to display 10 items B, and a user D makes a display request to display 10 items A. Display item management for the first content The table is updated as shown in FIG. In the example of FIG. 3, the usage points are many in the order of user A, user B, user C, and user D as described above. In this case, as shown in FIG. 5, the display position determination module 45 has the avatar image 90a of the user A having the largest purchase amount (use point) spent on the purchase of the display item closest to the live video 82, conversely, The display position of each avatar is determined so that the avatar image 90d of the user D with the smallest purchase amount (use point) required for purchasing the display item is farthest from the live video 82. In FIG. 5, an avatar image 90a to an avatar image 90d are displayed according to the display position thus determined.

  When the display request is repeatedly made from the user A to the user D, the display item management table of FIG. 3 is updated as needed, and the position of the avatar image 90a to the avatar image 90d is based on the updated display item management table. Is determined. The display position determination module 45 according to an embodiment of the present invention each time an avatar image is displayed each time a display request is received from a user who is viewing predetermined content (or each time the display item management table is updated). Is configured to determine a display position. On the other hand, the display position determination module 45 according to another embodiment of the present invention determines the display position of each user's avatar based on a display request made within a predetermined period (for example, 1 hour) from the start of content distribution. Configured. The display position determination module 45 according to still another embodiment of the present invention may perform display within an arbitrary calculation period during content distribution (for example, a period between 30 minutes and 1 hour after the start of viewing). The display position of each user's avatar may be determined based on the request. The calculation period for the predetermined content may be determined by the content provider or may be determined by the operator of the server 10.

  The display position determination module 55 according to another embodiment of the present invention is configured to determine the display position of each user's avatar image based on the purchase history of each user. In this case, the display position determination module 45 displays the display position of each user's avatar so that, for example, the user's avatar having a larger purchase amount or purchase amount of the item is closer to the display position of the content. To decide. The purchase amount of an item and the purchase amount (or use points) required for purchase can be determined with reference to, for example, the purchase history management table shown in FIG. In the example shown in FIG. 3, since the number of points used for purchasing items in the order of user B, user A, user D, and user C is large, the avatar 90b of user B is displayed at the position closest to the content, The avatar 90c of the user C is displayed at a position farthest from the content.

  The display control module 46 according to the embodiment of the present invention, in response to a request for distribution of predetermined content from the client terminal 30, the image indicating the content, the background image, and the avatar of the user who is viewing the content. And a display image including the display item are displayed on the client terminal of the user who is viewing the content.

  More specifically, when receiving a distribution request for predetermined content, the display control module 46 according to the embodiment of the present invention reads the content corresponding to the distribution request from the storage 15. The content read from the storage 15 is included in the content display area, the predetermined background image is included in the background area, and the display image including the display item requested to be displayed by the user and the user's avatar is included in the background image. , Display on the client terminal 30 of each user. At this time, the avatar image of each user is displayed at the display position determined by the display position determination module 45. Further, the display control module 46 refers to the display item management table, identifies the display item for which the display request is made for the content requested for distribution, and displays the display image of the identified display item as the display image. Include in place. For example, the display control module 46 specifies a URI indicating the storage location of the live video requested to be distributed by the EMBED tag, and the URI indicating the storage location of the image file of the background image specified based on the poster evaluation information. Specify the body element, specify the URI indicating the storage location of the image file of the display item using the img element, create HTML data that specifies the flash image representing each user's avatar using the OBJECT tag, and create the HTML data. By transmitting to the client terminal 30, a display image including the content requested for distribution, the background image, the display item, and the user's avatar image can be displayed on the client terminal 30. The display control module 46 according to an embodiment of the present invention may include information indicating the ranking generated by the ranking generation module in the display image in addition to the above information. In addition, as described above, when the display position of each user's avatar is determined based on a display request made within a predetermined period (for example, one hour) from the start of content distribution, Information indicating the elapsed time or the end time of the predetermined period may be included in the display image.

  In one embodiment of the present invention, the display module 61 of the client terminal 30 displays the display image including the content, the background image, the display item, and the avatar according to the control of the display control module 46 of the server 10. On the display of the device. For example, the display module 61 analyzes the HTML data received from the display control module 46, acquires the content, background image, display item image, and avatar image specified in the HTML data, and acquires the acquired content as the content. The image is displayed in the display area, the acquired background image is displayed as the background of the display image, and the display item image and the avatar image are superimposed on the background image.

  The input reception module 62 according to an embodiment of the present invention can receive input of various instructions from the user. For example, the user of the client terminal 30 performs a predetermined operation (for example, tap or double tap) on an area where an operation object (operation button or the like) on the touch screen provided in the client terminal 30 is displayed. Thus, an instruction associated with the object can be input. The instruction from the user includes various instructions such as an instruction to wash an item to be purchased, an instruction to decide purchase, an instruction to wash a display item, and an instruction to send a display request.

  Messages representing various instructions from the player received by the receiving module 62 in this manner are transmitted to the server 10 via the network 20 by the transmission module 63 according to the embodiment of the present invention. As described above, the server 10 performs various processes such as calculation of the poster evaluation information based on the received message.

  Next, with reference to FIG. 6, the flow of processing from the start of content viewing to the determination of contributor evaluation information will be described according to one embodiment of the present invention. First, in step S102, a user of a client terminal accesses a server that provides a content sharing service and starts viewing desired content. For example, as shown in FIG. 4, the client terminal displays a display image including the content requested to be distributed, the background image, and the avatar image at the default position.

  In step S104, the user operates the client terminal to purchase an item (for example, a decoration item). When information (for example, item ID) specifying the purchased item is transmitted to the server, the server manages purchase history information indicating the type and quantity of the item purchased by the user for each user. The management of purchase history information is executed, for example, by the purchase history management module 42 using the purchase history management table shown in FIG.

  Next, in step S106, the user viewing the predetermined content selects a display item to be displayed together with the content from the purchased items, and displays the selected item with the content. The requested display request is transmitted to the above server. This display request is received by the reception module 43, for example, in the server. Information about the display item requested to be displayed is managed by, for example, the reception module 43 using the display item management table shown in FIG.

  Next, proceeding to step S108, a ranking is generated in which the users are arranged in descending order of the purchase amount or purchase amount (use point) of the display item requested to be displayed by each user. For example, the ranking is generated by the ranking generation module 44 with reference to the display item management table of FIG.

  Next, in step S110, it is determined whether or not a predetermined time has elapsed since the start of content distribution. If the predetermined time has not elapsed, the process returns to step S106, and another display request is accepted. If the predetermined time has elapsed, the process proceeds to step S112, and the display position of each user's avatar is determined. In step S112, the display position of the avatar of each user is determined based on the display request from each user. The display position of the avatar is determined by, for example, the display position determination module 45 described above. The display position of each user's avatar is determined such that, for example, the display position of the user who has a larger purchase amount or purchase price of the display item is closer to the display position of the content.

  Next, in step S114, the display image including the content, the background image, the avatar image corresponding to the user who is viewing the content, and the display item image is a client of the user who is viewing the content. Sent to the terminal. This display item is determined based on the display request received in step S106. Further, an image indicating the user's avatar is displayed at the position determined in step S112. The step of displaying the display image is executed by, for example, the display control module 46 described above. At this time, for example, the display image shown in FIG. 5 is displayed on the client terminal.

  As described above, according to various embodiments of the present invention, the display position of each user's avatar is determined in response to a display request for a display item selected from items purchased by the user. In particular, in one embodiment of the present invention, the display position of each user's avatar is determined so that the user's avatar with a larger purchase amount or purchase price of the display item is closer to the display position of the content. Thus, each user can understand which user has made many display requests and thus which user has purchased many items. Thereby, the purchase of the item by each user can be urged by competition consciousness between users.

  In the processing procedure described in this specification, particularly in the processing procedure described with reference to the flowchart, a part of the steps (steps) constituting the processing procedure is omitted, and the steps constituting the processing procedure are as follows. It is possible to add a process that is not explicitly specified and / or to change the order of the process, and the processing procedure in which such omission, addition, or change of the order is performed does not depart from the spirit of the present invention. It is included in the scope of the invention. For example, step S108 for performing ranking generation may be omitted in the flow of FIG. Moreover, step S110 which determines whether predetermined time passed can also be abbreviate | omitted. When step S110 is omitted, when an item display request is received from a user, the display position determination module 55 displays, for example, each user's avatar based on the display request and the display request received from another user. The position is determined.

  In one embodiment of the present invention, each user's point (contribution point) is calculated for each content according to the degree of contribution of each user to the predetermined content, and the display position of each user's avatar is calculated based on the contribution point. May be determined. The contribution point of each user is predetermined, for example, when a user introduces a predetermined content on a social network site, or when a user other than the user visits a content introduced on the social network site. When various activities that are considered to contribute to an increase in viewing of the content are performed by a predetermined user (contributing user), it is given to the contributing user. Such calculation of contribution points is executed according to various calculation logics by a contribution point calculation module (not shown) executed by the processor 11 of the server 10, for example.

  Even if the processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may be performed by multiple devices, multiple software, multiple Component and / or multiple modules. In addition, even though the data, tables, or databases described herein are described as being stored in a single memory, such data, tables, or databases are provided on a single device. Alternatively, the data can be distributed and stored in a plurality of memories or a plurality of memories arranged in a plurality of devices. Further, the software and hardware elements described herein may be implemented by integrating them into fewer components or by decomposing them into more components.

  In the present specification, when the constituent elements of the invention are described as one or a plurality, or when they are described without being limited to one or a plurality of cases, they should be understood separately in context. The component may be either singular or plural.

DESCRIPTION OF SYMBOLS 10 Server 11, 31 Processor 15, 25, 35 Storage 30 Client terminal 41 Content management module 42 Purchase history management module 43 Reception module 44 Ranking generation module 45 Display position determination module 46 Display control module 61 Display module 62 Input reception module 63 Transmission module

Claims (5)

A system for providing predetermined content to each of a plurality of users by causing one or a plurality of computer processors to execute a predetermined computer program, wherein the predetermined computer program includes:
A reception module that receives a display request for a display item selected from a purchase item purchased by each user from each of the plurality of users;
Identify the purchase amount or purchase amount of the display item for each user based on the display item display request selected from the purchase item from each user, and based on the purchase amount or purchase amount of the display item A display position determination module that determines the display position of each user's avatar;
A display image including the content, an image indicating the display item, and an image indicating the avatar of each user is displayed at a display position determined by the display position determination module. Display control module to be displayed on the client terminal of each user,
A system comprising: The predetermined computer program further includes a ranking generation module that generates rankings of the plurality of users regarding the purchase amount or purchase price of the display item,
The system according to claim 1, wherein the display image further includes information indicating the ranking.   The system according to claim 1, wherein the display position determination module determines a display position of the avatar of each user based on the display request made within a predetermined period.   The system according to claim 3, wherein the display image includes information indicating an end time of the predetermined period. A method of providing predetermined content to each of a plurality of users by one or a plurality of computer processors executing a computer program ,
From each of the plurality of users, an accepting step of receiving a display item display request selected from purchase items purchased by each user;
Identify the purchase amount or purchase amount of the display item for each user based on the display item display request selected from the purchase item from each user, and based on the purchase amount or purchase amount of the display item A display position determination step for determining the display position of each user's avatar;
A display image including the content, an image indicating the display item, and an image indicating the avatar of each user is displayed at the display position determined by the display position determining step. And a display control step for displaying on the client terminal of each user,
A method comprising:

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