JP6196189B2 - Advertisement distribution apparatus, advertisement distribution method, and advertisement distribution program - Google Patents

Description

  The present invention relates to an advertisement distribution apparatus, an advertisement distribution method, and an advertisement distribution program that distribute advertisements.

Conventionally, when an advertisement for a landing page (LP) that introduces an advertising target is distributed (posted) on an external site such as a search engine, it is necessary to generate and submit an advertisement for distribution separately. .
On the other hand, a system that supports advertisement generation is known (see, for example, Patent Document 1). In this system, a message for an advertisement target is extracted from an electronic version of the advertisement (for example, a text, a moving image file, an audio file, etc.), and a distribution advertisement (online advertisement) is generated.

Japanese Patent No. 4426583

By the way, with recent advances in display technology on the Internet, for example, advertisements using images, sounds, etc. can be output as distribution advertisements, and the generation of advertisements to attract users' eyes has become more complicated, The importance is also increasing.
In Patent Document 1, an advertisement message is extracted from an electronic version (text, video, audio) of an advertisement and an advertisement arranged according to a predetermined format is generated. There is a problem that it cannot respond to advertisements.

  An object of the present invention is to provide an advertisement distribution apparatus, an advertisement distribution method, and an advertisement distribution program that can easily create advertisements corresponding to various formats.

The advertisement distribution apparatus of the present invention stores an introduction page that includes tag data for specifying advertisement contents to be displayed in advertisement data distributed to a user terminal that can communicate via a network while introducing an advertisement target. A page acquisition unit that reads the introduction page, a tag analysis unit that detects the tag data included in the introduction page, and stores the advertisement content specified by the tag data in a cache unit; and the tag data the advertisement content specified in the advertisement generation means for generating the advertisement data are arranged in accordance with predetermined layout, to the user terminal, the advertisement distribution unit that transmits the advertisement data, to be provided with a Features.

  In the present invention, the tag data included in the introduction page is analyzed, and advertisement data using the advertisement content indicated by the tag data is generated. In such a configuration, various types of data can be designated as advertisement contents by tag data, and advertisement data in which a still image, a moving image, audio, or the like is incorporated can be generated. Further, the advertiser only needs to incorporate the tag data in the advertisement introduction page, and does not need to generate the advertisement data separately. As described above, in the present invention, advertisement data corresponding to various formats can be easily generated.

The figure which shows schematic structure of the advertisement delivery system in one Embodiment which concerns on this invention. The flowchart which shows the advertisement delivery process of this embodiment. The figure for demonstrating the acquisition flow of LP data. The figure for demonstrating the examination flow by an operator terminal. The figure for demonstrating the advertisement delivery flow from a delivery server to a user terminal.

Hereinafter, an advertisement distribution system according to an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing a schematic configuration of an advertisement distribution system in the present embodiment.
In FIG. 1, an advertisement distribution system 1 includes an advertisement data server 10, an advertiser terminal 20, an advertisement distribution apparatus 30, a user terminal 40, and the like, which are communicably connected via a network such as the Internet. Yes.
In the present embodiment, the advertisement data server 10 stores an advertisement LP (Landing Page) that is an introduction page of an advertisement target that the advertiser wants to advertise. Then, the advertisement distribution device 30 automatically generates advertisement data corresponding to the advertisement LP at the link destination by transmitting the advertisement LP link destination (advertisement data server) from the advertiser terminal 20 operated by the advertiser. And distributed to the user terminal 40 connected to the advertisement distribution system via the network.
In the present embodiment, an example is shown in which the advertisement LP is stored in the advertisement data server 10 that is a dedicated server. However, for example, the advertisement LP may be stored in a storage device provided in the advertiser terminal 20. 20 may be transmitted to the advertisement distribution device 30 and stored in a predetermined server constituting the advertisement distribution device 30.

[Outline of advertising data server]
The advertisement data server 10 is configured by a computer and includes a storage device such as an HDD (Hard Disk Drive) and an arithmetic circuit such as a CPU (Central Processing Unit). As described above, the advertisement data server 10 stores the advertisement LP transmitted from the advertiser terminal 20 in a storage device and publishes it on the network.

Here, in the present embodiment, the advertisement LP stored in the advertisement data server 10 includes a meta tag (tag data in the present invention). This meta tag is data that is incorporated in, for example, an HTML file or the like and designates content that is to be displayed as an advertisement distributed to the user terminal 40 in the advertisement distribution system 1.
For example, as a meta tag,
<meta property = ”og: image” content = ”http://example.com/image1.jpg”>
In this case, an image is used as the advertisement content, and an image “http://example.com/image1.jpg” is used as the image.
The above example is an example in which a file used as advertisement content is specified. As this file, any type of file such as a text file, an audio file, an image file, and a moving image file may be specified. Further, these files do not have to be used in the advertisement LP, and other images or the like may be used. For example, when displaying a regular image to be advertised in the advertisement LP, a thumbnail image obtained by reducing the file size and display size of the regular image is generated separately from the regular image, and the thumbnail image is used as the advertisement content in the meta tag. You may state that. Further, in the meta tag, it may be specified whether or not to automatically play a moving image or music.

In addition to the example in which the above-mentioned predetermined file is specified as the advertisement content as the description content of the meta tag, the meta tag includes, for example, the title of the advertisement target (for example, the product name), the category of the advertisement target, the advertisement target, etc. A text sentence indicating an explanatory text such as a price or a delivery date may be described. Even in this case, the description content in the meta tag may be different from the content described as a text sentence in the advertisement LP. For example, in the advertisement LP, a detailed description for the advertisement target may be described, and a summary sentence that summarizes the description may be described in the meta tag.
Furthermore, as a meta tag, all or a part of the area of the advertisement LP may be designated as advertisement contents. For example, it may be described that the entire advertisement or a part of the advertisement LP is used as the thumbnail image as the advertisement content.

Furthermore, when a plurality of advertisement contents are specified, for example, by setting a plurality of meta tags, the layout of the advertisement contents when displaying an advertisement using these advertisement contents is displayed, for example, by another meta tag. May be specified.
The meta tag may include a distribution condition for distributing the advertisement data (for example, attributes such as the gender, age, whereabouts, and preference of the distribution destination user).

[Overview of advertiser terminal]
The advertiser terminal 20 is configured by a computer, and includes a storage device such as an HDD, an arithmetic circuit such as a CPU, and an operation unit such as a keyboard and a mouse.
The advertiser terminal 20 transmits an advertisement request including the link destination (URL or the like) of the advertisement LP to the advertisement distribution device 30 based on the operation of the operation unit of the advertiser.

[Configuration of advertisement generation device]
The advertisement distribution device 30 includes a crawler 31, a screening server 32, a cache server 33, an LP data store server 34, a distribution server 35, and the like. In the present embodiment, an example in which the advertisement distribution device 30 is configured by a plurality of server devices is shown. However, for example, a configuration including a single computer may be used.

(Configuration of crawler)
The crawler 31 is configured by a computer and includes a storage device such as an HDD and an arithmetic circuit such as a CPU.
The arithmetic circuit of the crawler 31 functions as a crawl processing unit 311 and a tag analysis unit 312 as shown in FIG. 1 by reading and executing a crawler control program that is one of advertisement distribution programs stored in the storage device. To do.
The crawl processing means 311 reads (crawls) the advertisement LP in response to a crawl request from the examination server or the like. That is, the crawl processing unit functions as a page acquisition unit in the present invention.
The tag analysis unit 312 analyzes the meta tag included in the advertisement LP and acquires the advertisement content. Further, the tag analysis unit 312 transmits the acquired advertisement content to the cache server 33 or the LP data store server 34 and stores it.

(Composition of examination server)
The examination server 32 is configured by a computer, and includes a storage device such as an HDD and an arithmetic circuit such as a CPU.
As shown in FIG. 1, the arithmetic circuit of the examination server 32 reads and executes an examination control program that is one of the advertisement distribution programs stored in the storage device, so that the update determination means 321, the examination request means 322, It functions as an examination unit 323, a determination result output unit 324, and the like.
The update determination unit 321 requests the crawler 31 to crawl when an advertisement request is transmitted from the advertiser terminal 20 (when a link destination of the advertisement LP is submitted) and at a preset periodic interval. Is output. Then, the update determination unit 321 determines whether or not the advertisement content stored in the cache server 33 or the LP data store server 34 has been updated.

  When the advertisement content is updated, the screening request unit 322 outputs a screening request for requesting the screening of the advertising content to the administrator of the advertisement distribution apparatus 30. For example, the display connected to the examination server 32 is caused to output a display indicating that there is an advertisement content requiring examination. Further, a screening request indicating that there is an advertisement content that needs to be screened may be output to the operator terminal 50 (see FIG. 4) operated by the operator performing screening.

The simple screening means 323 performs an NG word search on the text-based advertisement content stored in the LP data store server 34, for example. When the NG word is included, the result of examination that the advertisement is inappropriate is returned, and when the NG word is not included, the result of examination that the advertisement content is appropriate is returned.
The determination result output unit 324 indicates whether or not the advertisement content specified by the meta tag is inappropriate based on the screening result of the simple screening unit 323 or the screening result input from the operator terminal, for example. Output the result.

(Configuration of cache server and LP data store server)
The cache server 33 and the LP data store server 34 are configured by a computer, and include a storage device such as an HDD, an arithmetic circuit such as a CPU, and the like.
The cache server 33 constitutes a cache unit in the present invention. That is, LP media data such as an image, an audio file, and a video file are stored in the storage device of the cache server 33 as the advertisement content transmitted from the crawler 31.

  For example, text-based advertisement content (referred to as LP data) transmitted from the crawler 31 is recorded in the storage device of the LP data store server 34. The LP data store includes text-based data such as the title name, product description, and layout of the advertisement target, the link destination of the advertisement LP, the link destination of the LP media data in the cache server 33, and examination flag data indicating whether or not the examination has been completed. The crawl date and time indicating the date and time of the next crawl process are included. Each LP data may be associated with an identification ID for identifying each advertisement LP.

(Configuration of distribution server)
The distribution server 35 is configured by a computer and includes a storage device such as an HDD and an arithmetic circuit such as a CPU.
The arithmetic circuit of the distribution server 35 reads and executes a distribution control program that is one of the advertisement distribution programs stored in the storage device, so that as shown in FIG. 1, a crawl request unit 351, an advertisement generation unit 352, and It functions as the distribution means 353.

The crawl request unit 351 outputs a crawl request to the crawler 31 to crawl the advertisement LP based on the crawl date and time for each advertisement LP stored in the LP data store server 34.
The advertisement generation unit 352 generates advertisement data based on the advertisement distribution request from the user terminal 40.
The distribution unit 353 distributes the generated advertisement data to the corresponding user terminal 40.

[Ad delivery method]
Next, an advertisement distribution method (advertisement distribution process) in the advertisement distribution system 1 as described above will be described below.
FIG. 2 is a flowchart showing the advertisement distribution process of the present embodiment.
In the advertisement distribution process in the present embodiment, first, LP data is acquired from the advertisement LP. FIG. 3 is a diagram for explaining an LP data acquisition flow.
In the acquisition of LP data, as shown in FIGS. 2 and 3, the examination server 32 determines whether or not an advertisement request is newly transmitted from the advertiser terminal 20 (step S11).
That is, when an advertiser wants to distribute an advertisement to a user for an advertisement target such as a new product, the advertiser generates an advertisement LP that introduces the advertisement target and uploads the advertisement LP to a predetermined advertisement data server 10. . Then, the advertiser terminal 20 transmits (submits) an advertisement request specifying the link destination of the uploaded advertisement LP to the advertisement distribution apparatus 30.
In step S11, the examination server 32 determines whether or not the advertisement request transmitted in this way has been accepted.

If it is determined as “No” in step S11, the examination server 32 determines whether or not the examination period set in advance is reached (step S12). If it is determined “No” in step S12, the process returns to step S11.
On the other hand, when it determines with "Yes" in step S11 and step S12, the examination server 32 will transmit a crawl request | requirement, as shown in FIG. 3 (step S13).
Here, when it determines with "Yes" in step S11, a crawl request | requirement is transmitted with respect to advertisement LP corresponding to an advertisement request | requirement. When it is determined as “Yes” in step S12, for example, the advertisement LP corresponding to all the LP data stored in the LP data store server 34 may be targeted. However, LP data before the current date and time may be extracted and crawled.

When the crawler 31 acquires the crawl request transmitted from the examination server 32 in step S13 and the crawl request transmitted from the distribution server 35 in step S44 (described later) (step S31), the crawl processing unit 311 performs the crawl process. Implement (step S32).
In step S32, as shown in FIG. 3, the crawl processing means 311 first crawls, that is, downloads the advertisement LP stored in the advertisement data server 10.
Further, the tag analysis unit 312 analyzes the meta tag included in the acquired advertisement LP, and acquires the advertisement content (step S33). For example, when LP media data such as a still image, a moving image, and an audio file is described in a meta tag, the link destination LP media data is acquired based on the meta tag. In addition, if the meta tag has a title, description, advertisement layout, etc., to be advertised, these are extracted.

In addition, the tag analysis unit 312 stores the acquired LP media data in the cache server 33. Further, the tag analysis unit 312 generates LP data in which the acquired text of the advertisement target title, description, advertisement layout, and the like and the link destination of the advertisement LP are associated with each other, and is stored in the LP data store server 34. . At this time, the crawl date and time for the next crawl and examination flag data relating to examination are added as LP data. For LP data that has already been submitted, only the changed part may be updated.
Thereafter, the crawl processing unit 311 transmits a crawl result indicating that the crawl is completed to the examination server 32 (step S34).

When the crawl result is transmitted in step S34, the update determination unit 321 of the examination server 32 determines whether the LP data or the LP media data has been updated (step S14).
Specifically, the update determination unit 321 acquires LP data from the LP data store server 34, and determines whether the text data designated by the meta tag of the advertisement LP has been updated based on the LP data. . Also, it is determined whether or not the LP media data stored in the cache server 33 designated by the LP data has been updated.
Regarding the update of the text data in the LP data, for example, it is possible to determine whether or not the update has been easily performed by comparing the data length and the like. Further, for example, for updating LP media data such as an image, it is determined whether or not the hash value has changed, for example. In addition, the data size of the LP media data may be determined, and it may be determined whether or not the binary data completely matches in byte units.

When it is determined as “Yes” in Step S14 (when it is determined that the data has been updated), the simple screening unit 323 performs a simple screening on the text data of the LP data (Step S15). In this simple examination, the simple examination means 323 examines text data based on, for example, a word dictionary stored in a storage device and storing NG words.
After this, the determination result output means 324 determines whether or not the NG word is included in the advertisement content in the determination result of step S15 (step S16). Then, an examination request requesting examination of advertisement contents is output (step S17). For example, when the examination is performed by the examination operator, the examination request unit 322 outputs an examination request to the operator terminal operated by the examination operator.

FIG. 4 is a diagram for explaining the examination flow by the operator terminal.
Here, although not shown, the operator terminal 50 is configured by a computer and includes a storage device such as an HDD, an arithmetic circuit such as a CPU, and the like. Then, the arithmetic circuit of the operator terminal 50 supports the examination by the examination operator by reading and executing the examination tool program which is one of the advertisement distribution programs stored in the storage device. Specifically, by executing the examination tool program, the operator terminal 50 is specified in the list of LP data to be examined included in the examination request transmitted from the examination server 32 and each LP data. Each LP media data is acquired. The operator terminal 50 acquires data stored in the cache server 33 as each LP media data.
When the examination by the examination operator is completed, the operator terminal 50 transmits the examination result (conformity or nonconformity) input by the examination operator to the examination server 32.

After the examination by the operator terminal 50 as described above, the examination server 32 determines whether or not the advertisement content is non-conforming (NG) in the examination result transmitted from the operator terminal 50 (step S18).
Then, the determination result output means 324 of the examination server 32 updates the LP data in the LP data store server 34 based on the determination results of step S16 and step S18.

  That is, when it is determined as “Yes” in Step S16 (when there is an NG word in the text), or when it is determined as “Yes” in Step S18 (for example, the examination result of non-conformity is received from the operator terminal 50). If it has been input), the determination result output means 324 updates the data indicating “not examined” as examination flag data in the LP data. Thereby, when the advertisement data is generated by the distribution server 35, the LP data is not referred to, and the advertisement data based on the LP data is not generated. Further, the determination result output unit 324 updates the crawl date and time for the next crawl. As the crawl date and time, for example, a date and time after a preset period such as one week may be set.

If “No” is determined in step S16 or step S18, the determination result output unit 324 updates the data indicating “examined” as the examination flag data in the LP data (step S20). Further, the determination result output unit 324 updates the crawl date and time for the next crawl. As the crawl date and time, similarly to step S19, a date and time after a preset period such as one week may be set.
In this embodiment, the LP data is updated by the examination server 32. For example, as shown in FIG. 4, the examination result is transmitted from the operator terminal 50 to the LP data store server 34, and the LP data is updated. Also good.
After step S19 or step S20 as described above, the process returns to step S11.

Next, processing of the distribution server 35 will be described.
FIG. 5 is a diagram for explaining an advertisement distribution flow from the distribution server 35 to the user terminal 40.
The advertisement generation means 352 of the distribution server 35 determines whether or not to distribute advertisement data based on the advertisement distribution request from the user terminal 40 (step S41).
In the present embodiment, the distribution server 35 distributes the advertisement data when the advertisement distribution request from the user terminal 40 is transmitted. Further, when the distribution server 35 records that the distribution of advertisement data at a predetermined timing (for example, regular advertisement distribution) is recorded as the advertisement distribution request acquired from the user terminal 40, the current date and time is Advertisement data is generated and distributed at a predetermined timing.
Therefore, in step S41, the advertisement generation unit 352 determines whether or not the advertisement data is to be distributed at the current time based on the advertisement distribution request as described above.

If it is determined “No” in step S41, the process returns to step S41 and waits until the advertisement distribution timing.
On the other hand, if it is determined as “Yes” in step S41, the advertisement generation unit 352 acquires the LP data of the advertisement data to be generated from the LP data store server 34 based on the advertisement distribution request (step S42).
The advertisement distribution request includes, for example, distribution conditions such as user attributes (gender, age, whereabouts, preferences, etc.). In step S42, LP data corresponding to the advertisement target corresponding to the distribution conditions is extracted. At this time, in the case where a meta tag designating the delivery condition is described in the advertisement LP, the search for the advertisement target is facilitated because the delivery condition is included in the LP data. Note that LP data in which a flag indicating “unexamined” is recorded as examination flag data recorded in the LP data is not selected as an extraction target.

And the advertisement production | generation means 352 determines whether the present date is before the crawl date with reference to the crawl date in the acquired LP data (step S43). When it is determined as “No” in step S43 (when the current date and time has passed the crawl date and time), the crawl request unit 351 changes the examination flag data of the LP data to “unexamined” and the crawler 31. A crawl request for the advertisement LP corresponding to the LP data is output (step S44). As a result, the crawling process by the crawler 31 and the examination process by the examination server 32 as described above are performed.
After step S44, the process proceeds to step S45 described later.

On the other hand, if “Yes” is determined in step S43, and after step S44, the advertisement generation unit 352 generates advertisement data based on the LP data acquired in step S42 (step S45).
In the generation of the advertisement data, for example, when the title name of the advertisement target, the description, and the image of the advertisement target are specified as the advertisement content as the meta tag included in the advertisement LP, the title name and the The explanatory text is described as a text text, and the advertising data specifying the link destination of the advertising target image recorded in the cache server 33 is generated. Here, when there is no meta tag for designating the layout of the advertisement content in the advertisement LP, the advertisement generation unit 352 generates advertisement data with a preset layout. Further, when there is a meta tag that designates a layout as the advertisement LP, since the meta tag is recorded as LP data, the advertisement generation unit 352 generates advertisement data in which advertisement contents are arranged according to the layout. In the process of step S45 after step S44, the advertisement generation unit 352 generates advertisement data using the previous LP data.

And the delivery means 353 transmits the advertisement data produced | generated by step S45 with respect to the corresponding user terminal 40 (step S46).
Thereby, the user terminal 40 receives the advertisement data and outputs the advertisement data (for example, displayed on the display). At this time, as described above, for LP media data such as images, the link destination in the cache server 33 is specified, so the user terminal 40 acquires the LP media data from the cache server 33 and outputs it as advertisement data. To do.

[Operational effects of this embodiment]
The advertisement distribution apparatus 30 according to the present embodiment crawls the advertisement LP by the crawl processing unit 311 of the crawler 31 and analyzes the meta tag included in the advertisement LP by the tag analysis unit 312 to acquire the advertisement content. Then, the advertisement generation unit 352 of the distribution server 35 generates advertisement data based on the advertisement contents acquired by the meta tag analysis, and the distribution unit 353 distributes the advertisement data generated to each user terminal 40.
In the present embodiment having such a configuration, the advertiser can easily generate the advertisement data for the advertising target by the advertisement distribution device 30 only by specifying the advertisement LP. Can be omitted. In addition, by simply specifying a meta tag indicating the advertisement content in the advertisement LP, data in various file formats such as images, videos, and sounds can be included in the advertisement data. High quality and high quality advertising data can be generated.

In the advertisement distribution device 30 of the present embodiment, the update determination unit 321 of the screening server 32 determines whether or not the advertisement content indicated by the meta tag included in the advertisement LP has been updated, and the screening request unit 322 includes the advertisement content. If it is determined that the advertisement has been updated, a review request for requesting a review of the advertisement content is output.
In such a configuration, when the advertisement content is updated, a screening request is output to the operator terminal 50 operated by the screening operator, for example. Thereby, the examination operator can examine whether or not the updated content is appropriate when it is described as the advertisement data. Therefore, for example, it is not necessary to examine the content of an advertisement that has not been updated, and the cost for the advertisement examination can be reduced.

  Further, the update determination unit 321 according to the present embodiment determines whether or not the advertisement content has been updated at a predetermined cycle interval, as shown in step S12 of FIG. By periodically determining the update of the advertisement content by the update determination means 321, the advertisement content is periodically examined. Therefore, for example, even when the frequency of changing the meta tag in the advertisement LP is high, periodically updated advertisement contents can be examined, and advertisement data with appropriate advertisement contents can be generated.

The advertisement distribution apparatus 30 of the present embodiment includes a cache server 33 that stores LP media data used for advertisement data, and the update determination unit 321 determines whether or not the LP media data stored in the cache server 33 has been updated. It is determined whether or not the advertisement content has been updated.
In such a configuration, it is not necessary to perform the crawling process of the advertisement LP by the crawler 31 and to refer to the original data of the LP media data in the update determination of the advertisement content, so that the processing speed can be increased. Further, since the LP media data actually used for the advertisement data is examined, it is possible to reliably determine whether or not the data is appropriate as the advertisement content to be put on the advertisement data.

In the present embodiment, a meta tag that specifies other data linked to the advertisement LP, such as LP media data, can be used. That is, an image, a moving image, and a sound that are not used in the advertisement LP can be used as an advertisement text, and the advertiser can freely set optimum data according to the advertisement target. Further, the contents of the advertisement data can be changed only by changing the meta tag, and complicated operations such as generation of the advertisement data can be omitted, so that convenience can be improved.
In addition, as a meta tag, a text sentence in which a title, an introduction sentence, a category, etc., to be advertised can be specified. As a result, a text sentence not described in the advertisement LP can be described in the advertisement data, and a wide variety of advertisement data can be created.

  Furthermore, you may use the meta tag which makes a part of content of advertisement LP the advertisement content. For example, a meta tag indicating that a predetermined range in the advertisement LP is used as the thumbnail image for the advertisement content can be used. In this case, the advertisement data is changed according to the update by updating the advertisement LP. That is, the advertiser can easily change the content of the advertisement data without changing the content of the meta tag when the advertisement LP is updated, and the convenience can be improved.

  Furthermore, as a meta tag, a format for designating a layout of advertisement contents in advertisement data may be described. In such a case, advertisement data based on the format can be generated, and advertisement data intended by the advertiser can be generated.

In this embodiment, the crawl date and time is recorded as LP data. For this reason, the advertisement generation means 352 can easily determine whether the advertisement content is the latest content by comparing the crawl date and time with the current date and time when generating the advertisement data based on the LP data.
If the current date and time has passed the crawl date and time, the crawl requesting unit 351 outputs a crawl request to the crawler 31 and performs a crawl process and an advertisement content review process, so that the content of the advertisement is inappropriate. It can be judged whether or not. Thereby, the inconvenience that inappropriate data is distributed as advertisement data can be avoided.

[Modification]
In addition, this invention is not limited to embodiment mentioned above, In the range which can achieve the objective of this invention, the deformation | transformation shown below is also included.

[Modification 1]
In the above embodiment, when the advertisement LP does not include a meta tag for designating the layout, the advertisement generation unit 352 generates the advertisement data with the preset layout. However, the present invention is not limited to this.
For example, the advertisement generation unit 352 may generate a plurality of advertisement data having different layouts of advertisement contents.
In this case, the arithmetic circuit of the distribution server 35 functions as a performance acquisition unit in the present invention by reading the program stored in the storage device, and the frequency at which the advertisement data is selected and the advertisement LP is referred to in the user terminal 40 The actual value (for example, CTR: Click Through Rate) is acquired. And the delivery means 353 is set as the structure which delivers advertisement data in the ratio based on a performance value.
For example, when advertisement data A, advertisement data B, and advertisement data C are generated by the advertisement generation unit 352 and the ratio of the actual values is 1: 2: 3, the distribution unit 353 distributes the advertisement data A: Distribution frequency of advertisement data B: Distribution frequency of advertisement data C is 1: 2: 3, and each advertisement data is distributed. By distributing such advertisement data, the advertising effect of the advertising target can be further enhanced.

[Modification 2]
In the present embodiment, in step S19 and step S20, the examination flag data is set to “unexamined” when the advertisement suitability is not satisfied. However, the present invention is not limited to this. For example, flag data indicating “nonconformity” may be recorded as examination flag data. In this case, when the examination flag data of the LP data is “nonconforming”, the examination server 32 may notify the advertiser that the advertisement content is nonconforming.

  In addition to the examination flag data, appropriate flag data indicating whether the advertisement content is appropriate may be separately recorded as LP data. In this case, for example, even if the examination flag data is “examined”, if the appropriate flag data is “inappropriate”, the advertisement generation unit 352 does not generate advertisement data. Further, the crawl cycle may be changed between the examination flag data and the appropriate flag data. For example, if the examination flag data is “examined” and the appropriate flag data is “inappropriate”, the crawl frequency is increased compared to the case where the examination flag data is “examined” and the appropriate flag data is “appropriate”. Also good.

  In addition, when the examination flag data and the appropriate flag data are different data, the examination flag data can be changed to “unexamined” when the crawl date / time becomes the current date / time. The review flag data is “unreviewed” when the current date / time is the crawl date / time and when a new advertisement request is submitted. In this case, the frequency of crawl processing is increased (for example, immediately Execution).

[Modification 3]
In the above-described embodiment, the advertisement delivery device 30 includes the crawler 31, the examination server 32, the cache server 33, the LP data store server 34, and the delivery server 35, but is not limited thereto. As described above, it may be configured by a single computer. For example, the cache server 33 and the LP data store server 34 are configured as a common computer, and the functions of some computers are combined into one. Also good.

[Modification 4]
In the said embodiment, although the example which implements a screening process when the advertisement content was updated by the update determination means 321 was shown, it is not limited to this, The screening server 32 does not confirm the presence or absence of an update, The screening process for all LP data may be performed at a constant cycle.
The screening server 32 may perform a screening process when the link destination of the advertisement LP is submitted, and thereafter, the screening server 32 may not perform the screening. The examination process may be performed only when an examination request for requesting examination is transmitted.
Furthermore, the examination server 32 may not be provided and the examination process may not be performed.

[Modification 5]
In the above embodiment, the cache server 33 as the cache unit is provided. However, for example, the cache server 33 may not be provided. In this case, the advertisement generation means 352 specifies the link destination of the LP media data of the advertisement data server 10, for example, when LP media data such as an image, a moving image, or an audio file is designated as the advertisement content indicated by the meta tag. Also good. Further, when the distribution unit 353 distributes the advertisement data, the distribution unit 353 may acquire LP media data from the advertisement data server 10 and transmit it to the user terminal 40 together with the advertisement data.

[Modification 6]
In the above-described embodiment, an example is shown in which the process proceeds to step S45 after step S44. However, the present invention is not limited to this.
For example, after step S44, a process of returning to step S42 may be performed. In this case, when it is determined by the examination server 32 that the advertisement content has been updated, the advertisement generation for the LP data is not performed until the examination process is completed. Therefore, the advertisement generation unit 352 acquires another advertisement target LP data corresponding to the distribution condition in the advertisement distribution request. By performing such processing, it is possible to further reduce the possibility that an advertisement including inappropriate content is transmitted.

  In addition, the specific structure and procedure for carrying out the present invention can be appropriately changed to other structures and the like within a range in which the object of the present invention can be achieved.

  DESCRIPTION OF SYMBOLS 1 ... Advertisement delivery system, 10 ... Advertisement data server, 20 ... Advertiser terminal, 30 ... Advertisement delivery apparatus, 31 ... Crawler, 32 ... Examination server, 33 ... Cache server (cache means), 34 ... LP data store server, 35 ... distribution server, 40 ... user terminal, 50 ... operator terminal, 311 ... crawl processing means (page acquisition means), 312 ... tag analysis means, 321 ... update determination means, 322 ... examination request means, 323 ... simple examination means, 324 ... judgment result output means, 351 ... crawl request means, 352 ... advertisement generation means, 353 ... distribution means (advertisement distribution means).

Claims (10)

A page that reads the introduction page from a storage device that introduces the advertisement target and stores the introduction page that includes tag data that specifies advertisement contents to be displayed in the advertisement data distributed to the user terminal that can communicate via the network. Acquisition means;
Tag analysis means for detecting the tag data included in the introduction page and storing the advertisement content specified by the tag data in a cache means;
An advertisement generation means for generating the advertisement data in which the advertisement content specified by the tag data is arranged according to a predetermined layout;
An advertisement distribution means for transmitting the advertisement data to the user terminal;
An advertisement distribution apparatus comprising: The advertisement distribution device according to claim 1,
Update determination means for determining whether or not the advertisement content designated by the tag data newly detected by the tag analysis means has been updated from the advertisement content stored in the cache means;
When it is determined that the advertisement content has been updated, an examination request for requesting examination of whether or not the advertisement content included in the advertisement data transmitted to the user terminal is appropriate content is output to a predetermined operator terminal An examination requesting means,
An advertisement distribution apparatus comprising: The advertisement distribution device according to claim 2,
The said update determination means determines whether the said advertisement content was updated by the predetermined period interval. The advertisement delivery apparatus characterized by the above-mentioned. In the advertisement distribution device according to claim 2 or claim 3,
The page acquisition means comprises a crawl request means for outputting a crawl request for requesting acquisition of the introduction page,
The tag analysis unit sets a date and time after a predetermined period set in advance from the date and time when the introduction page is acquired as a crawl date and time, and stores it in the cache unit in association with the advertisement content.
The advertisement generation means compares the crawl date and time with the current date and time when generating the advertisement data, and determines that the advertisement content is not the latest content when the crawl date and time and the current date and time are different.
The crawl requesting unit outputs the crawl request for requesting acquisition of the introduction page including the advertisement content to the page acquisition unit when the advertisement generation unit determines that the advertisement content is not the latest content. An advertisement distribution apparatus characterized by the above. In the advertisement delivery device according to any one of claims 1 to 4,
The advertisement content indicated in the tag data is a content that specifies at least one of a text sentence that introduces the advertisement target, an image of the advertisement target, a video of the advertisement target, and a sound of the advertisement target. A featured advertisement distribution device. The advertisement distribution device according to any one of claims 1 to 5,
The advertisement content shown in the tag data is content for designating at least a partial area of the introduction page. The advertisement distribution device according to any one of claims 1 to 6,
The advertisement content shown in the tag data is content that specifies a layout of the advertisement content in the advertisement data. The advertisement distribution device according to any one of claims 1 to 7,
The advertisement generation means generates a plurality of the advertisement data according to a plurality of layouts each having a different arrangement position for arranging the advertisement contents,
The advertisement distribution means transmits a plurality of the advertisement data to the user terminal,
A track record acquisition means for receiving the advertisement data selected at the user terminal from a plurality of the user terminals and calculating a track record value indicating a frequency selected at the user terminal in each of the advertisement data,
The advertisement distribution device distributes the plurality of advertisement data at a rate corresponding to the actual value. An advertisement distribution method for distributing advertisement data by a computer,
The computer
We describe the advertisement object, from a storage device storing the introduction page that contains the tag data specifying the advertisement reports that originate is displayed in the advertisement data to be distributed to the user terminal can communicate over the network, the introduction page Read,
Detecting the tag data contained in the introduction page, storing the advertisement content specified by the tag data in a cache means;
Generating the advertisement data in which the advertisement content designated by the tag data is arranged according to a predetermined layout;
The advertisement delivery method, wherein the advertisement data is transmitted to the user terminal. An advertisement distribution program that is read and executed by a computer,
An advertisement distribution program that causes the computer to function as the advertisement distribution device according to any one of claims 1 to 8.

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