JP6927243B2 - Advertisement management device, advertisement creation support method and program - Google Patents

Description

The present invention relates to an advertisement management device , an advertisement creation support method, and a program.

Conventionally, the development of an advertisement creation device for creating an advertisement such as POP (point of purchase) has been promoted for the purpose of enhancing the sales promotion effect. As the advertisement creation device, for example, a printed matter creation system that creates one POP based on the contents such as a layout selected by the user, a recipe example, a logo, a comment input by the user, and a selling price has been proposed ( For example, see Patent Document 1).

Japanese Unexamined Patent Publication No. 2005-128677

However, in the above-mentioned conventional technique, it is necessary for the user to select or input each element constituting the POP, which is complicated for the user. Moreover, the created POP is configured by arranging the information selected or input by the user at predetermined positions, and only the design within the range assumed by the user is created.

Therefore, an object of the present invention is to provide an advertisement management device, an advertisement creation support method, and a program capable of creating a variety of advertisements with a simpler input operation.

In order to solve the above problems, the advertisement management device according to the present invention has a layout in which a layout as a first advertisement component constituting the advertisement is registered in advance based on the use of the advertisement input by the user. A first selection means for selecting a plurality of advertisements from, an extraction means for morphological analysis of text information input by a user to extract morphemes, and a second advertisement constituting an advertisement based on the morphemes extracted by the extraction means. A second selection means for selecting a plurality of eye catches as constituent elements from pre-registered eye catches, a layout selected by the first selection means, and selection by the second selection means. e Bei creation means for creating multiple ads candidate combination and eye-catching, and the, morphemes extracted by said extraction means is previously characteristic value for each predetermined item set, the previously registered In the eye catch, the index value is set in advance for each of the items, and the second selection means is the sum of the characteristic values for each of the morphemes extracted by the extraction means. The eye catch is selected based on the first total value and the index value preset for each item in the pre-registered eye catch .
Further, the advertisement creation support method according to the present invention is an advertisement creation support method executed by the advertisement management device, and is a layout as a first advertisement component constituting the advertisement based on the use of the advertisement input by the user. Based on the first selection step of selecting a plurality of layouts registered in advance, the extraction step of analyzing the text information input by the user for morphological analysis and extracting the morphological elements, and the morphological elements extracted in the extraction step. , The second selection step of selecting a plurality of eye catches as the second advertisement component constituting the advertisement from the pre-registered eye catches, the layout selected in the first selection step, and the above. The morphological element extracted in the extraction step has a characteristic value for each predetermined item in advance, which has a creation step of creating a plurality of advertisement candidates by combining the eye catch selected in the second selection step. The index value is set in advance for each of the items in the pre-registered eye catch, and the second selection step is the morphological element extracted in the extraction step. The feature is that the eye catch is selected based on the first total value obtained by adding the characteristic values for each item and the index value preset for each item in the pre-registered eye catch. do.
In addition, the program according to the present invention selects a plurality of layouts as the first advertisement component constituting the advertisement from the layouts registered in advance, based on the use of the advertisement input by the user. 1. Selection means, extraction means for morphological analysis of text information input by a user to extract morphemes, eye catch as a second advertisement component constituting an advertisement based on the morpheme extracted by the extraction means. A plurality of eye catches selected from a plurality of pre-registered eye catches, a layout selected by the first selection means, and an eye catch selected by the second selection means. The morpheme extracted by the extraction means has a characteristic value set in advance for each predetermined item, and the pre-registered eye catch is the item in advance. An index value is set for each, and the second selection means includes the first total value obtained by adding the characteristic values for each item for each of the morphemes extracted by the extraction means, and the pre-registered value. It is characterized in that an eye catch is selected based on an index value preset for each of the items in the eye catch.

According to the present invention, it is possible to provide an advertisement management device, an advertisement creation support method, and a program capable of creating a variety of advertisements with a simpler input operation.

It is a schematic block diagram which shows the advertisement management system of this embodiment. It is a block diagram which shows the functional structure of a server. It is a figure which shows an example of the layout data table stored in the storage part. It is a figure which shows an example of the eye-catching data table stored in the storage part. It is a figure which shows an example of the selection condition data table stored in the storage part. It is a figure which shows an example of the learning value data table which is stored in a storage part, and is updated every time the POP data creation process is performed. It is a block diagram which shows the functional structure of a mobile terminal. It is a flowchart which shows an example of the POP data creation process performed by a server. It is a figure which shows the input screen of the 1st page before information input. It is a figure which shows the input screen of the 1st page after information input. It is a figure which shows the input screen of the 2nd page before information input. It is a figure which shows the example of the 25 kinds of POP candidate data to be created. It is a figure which shows an example of one POP candidate data selected from 25 kinds of POP candidate data created as the use of POP as "poster for outside the store" or "image for SNS posting". It is a figure which shows an example of one POP candidate data selected from 25 kinds of POP candidate data created as the use of POP as "poster for store". It is a figure which shows an example of one POP candidate data selected from 25 kinds of POP candidate data created as the use of POP as a "homepage for smartphones". It is a figure which shows an example of one POP candidate data selected from 25 kinds of POP candidate data created as the use of POP as a "homepage for PC". It is a flowchart which shows an example of the 1st acquisition process performed by a server. It is a flowchart which shows an example of the 2nd acquisition process performed by a server. It is a figure which shows the total of the morpheme characteristic values obtained from the information input by a user.

Hereinafter, embodiments for carrying out the present invention will be described with reference to the drawings. However, although the embodiments described below are provided with various technically preferable limitations for carrying out the present invention, the scope of the invention is not limited to the following embodiments and illustrated examples.

<< Configuration of Advertising Management System 1 >>
First, the configuration of the present embodiment will be described with reference to FIG. FIG. 1 is a schematic configuration diagram of the advertisement management system 1 of the present embodiment.

The advertisement management system 1 of the present embodiment selects POP data components based on the morphological elements extracted by morphological analysis of the text information input by the user, and combines the selected POP data components as advertisement candidates. It is a system that can create POP candidate data. Further, the advertisement management system 1 is a system capable of creating POP candidate data suitable for the purpose (output destination) of the POP input by the user.

As shown in FIG. 1, the advertisement management system 1 includes a server (advertisement management device) 4, mobile terminals 2a and 2b such as smartphones and tablet terminals which are user terminals, and PCs (personal computers) 3a and 3b. A printing device 11 is provided, and each device is a communication network N.
Communication is connected via. Hereinafter, the mobile terminals 2a and 2b and the PC3a and 3b may be collectively referred to as a user terminal. It is assumed that the mobile terminals 2a and 2b and the PCs 3a and 3b are connected to the server 4 by communication, but the present invention is not limited to this, and a plurality of user terminals may be provided according to the number of users who receive the service provided by the server 4. It exists and they communicate with the server 4. Further, the server 4 may be connected to a POS (Point Of Sales) terminal or the like as a user terminal by communication.

The server 4 creates POP data as an advertisement for the purpose of sales promotion, and manages the created POP data. Further, the server 4 displays input screens 5 and 6 for inputting input information for creating POP data, a preview screen (not shown) of the created POP candidate data, and the like in response to a request from the user terminal. Deliver to.

User terminals such as mobile terminals 2a and 2b receive and display various display information transmitted from the server 4, receive operation input of the user, and transmit the operation information to the server 4.

The printing device 11 is an electrophotographic type, inkjet type, or other home or business printer, and prints POP data or the like on paper in response to input printing instructions to create a POP or the like as an advertisement. do.

The communication network N is assumed to be composed of the Internet, but may include a LAN (Local Area Network), a WAN (Wide Area Network), etc., and may include a telephone line, a dedicated line, a mobile communication network, and a communication satellite network. , CATV (Cable Television) line and the like may be included.

Further, the advertisement management system 1 may be configured to be able to execute other application programs used by various user terminals. The application program includes, for example, sales management business that aggregates and analyzes daily and monthly sales of stores, accounting management business that performs tax payment processing such as fixed asset tax and personal business tax, and employee salary calculation. Payroll management work that handles the processing of And so on, and by making these feasible, the advertisement management system 1 may function as a management support system.

<< Configuration of server 4 >>
Next, the internal configuration of the server 4 will be described. FIG. 2 shows the internal configuration of the server 4. Further, FIGS. 3 to 6 show an example of the layout data table 451, the eye-catching data table 452, the selection condition data table 453, and the learning value data table 454, respectively.

As shown in FIG. 2, the server 4 includes a CPU (Central Processing Unit) 41, an operation input unit 42, a RAM (Random Access Memory) 43, a server display unit 44, a storage unit 45, a communication unit 46, a timing unit 47, and the like. Each part is connected via a bus 48.

The CPU 41 reads out the system program stored in the storage unit 45, expands it into the work area of the RAM 43, and controls each unit according to the system program. Further, the CPU 41 reads the processing program stored in the storage unit 45, expands it in the work area, and starts processing on the server 4 side such as POP data creation processing, first acquisition processing, and second acquisition processing, which will be described later. It functions as a first selection means, an extraction means, a second selection means, and a creation means.

The operation input unit 42 includes a keyboard including a cursor key, a character, a number input key, and other various function keys, and receives a user's press input of each key and outputs the operation information to the CPU 41. Further, the operation input unit 42 may include a pointing device such as a mouse, receive a position input, and output it to the CPU 41 as operation information.

The RAM 43 is a volatile memory. Further, the RAM 43 has a work area for storing various programs to be executed and data related to these various programs.

The server display unit 44 is composed of an LCD (Liquid Crystal Display), a CRT (Cathode Ray Tube), or the like, and displays a screen according to a display control signal from the CPU 41.

The storage unit 45 is composed of an HDD (Hard Disk Drive) or the like having a magnetic recording medium. The storage unit 45 stores system programs and processing programs executed by the CPU 41, application programs such as Web server programs, and data necessary for executing these programs. The processing program includes a program for executing various processes such as a POP data creation process, a first acquisition process, and a second acquisition process, which will be described later, on the server 4 side.
These programs are stored in the storage unit 45 in the form of computer-readable program code. The CPU 41 sequentially executes operations according to the program code.

In addition, the storage unit 45 stores in advance various data used for POP data creation processing and the like. That is, the storage unit 45 stores, for example, POP data components such as a layout of POP data, an eye catch included in the POP data, a typeface, a font color, a background, a frame, and an illustration. In addition, the storage unit 45 stores user information and the like including the type of business and business type of the store or company to which the user manages or belongs.
In the present embodiment, the eye-catching is the first eye-catching part of the entire advertisement, and is an image showing a character string mainly for the purpose of sales promotion.

Further, the storage unit 45 contains a layout data table 451 (see FIG. 3), an eye-catching data table 452 (see FIG. 4), and a selection condition data table 453 (see FIG. 4) used in the first acquisition process and the second acquisition process described later. (See FIG. 5) and the learning value data table 454 (see FIG. 6) are stored. Further, the storage unit 45 stores similar data tables (not shown) for POP data components other than layout and eye-catching, that is, typefaces, font colors, backgrounds, frames, and illustrations.

The layout data table 451 is a table in which layout types L1 to L40 and index values set for each item according to each layout type are stored in association with each other. Examples of the item include, but are not limited to, “vertical / horizontal”, “photo size”, “number of photographs”, “eye catch size”, “number of illustrations”, and the like. In the "vertical / horizontal" item, an index value of "0" is set when the orientation of the layout type is vertical, and an index value of "1" is set when the orientation of the layout type is horizontal. There is. Further, in the items of "photograph size" and "eye catch size", the closer the index value is to "1", the larger the size of the image data and the eye catch is with respect to the entire POP data to be created. ..
Further, the layout data table 451 includes at least all the selection condition items stored in the selection condition data table 453 in addition to the items shown in the drawing, and the items are stored in association with the index value. ing.

The eye-catching data table 452 is a table in which the eye-catching types i1 to i40 and the index values set for each item according to each eye-catching type are stored in association with each other. Examples of the item include, but are not limited to, "vertical / horizontal", "Japanese food", "Western food", "cafe", "Chinese food", and the like. In the "vertical / horizontal" item, an index value of "0" is set when the orientation of the eye-catching species is vertical, and an index value of "1" is set when the orientation of the eye-catching species is horizontal. Has been done. In addition, in the items of "Japanese food", "Western food", "Cafe" and "Chinese food", if it is suitable for those items, it is "1", and it is suitable for those items. If not, an index value of "0" is set.

The selection condition data table 453 is a table in which the usage (output destination) of the POP and the selection conditions set for each item according to the usage of each POP are associated and stored. Examples of the item include, but are not limited to, "HP (homepage) layout fit", "font size", and the like. In addition, in the item of "HP layout fit", the selection condition of "no question" is set when it is not necessary to match the layout of the store's homepage (website), and "fit" is set when it is matched. .. Specifically, for example, when the usage of POP is "HP (smartphone)", it is necessary to set the aspect ratio according to the POP output area set in the layout of the homepage for smartphones, so the selection condition is "". "Fit" is set. Further, in the item of "font size", conditions regarding the font size such as the product name and price used in the POP and the catch phrase are set. Specifically, for example, when the purpose of POP is "printing (outside the store)", it is necessary to make it easy to see, so the selection condition is "0.6 or more" and the font is set to be large. It has been done. As for the font size, the closer the index value is to "1", the larger the font size is with respect to the entire POP data to be created.
Further, the selection condition data table 453 includes at least all the items stored in the layout data table 451 in addition to the items shown in the drawing, and the items are stored in association with the selection conditions. .. Regarding items other than the items shown in the selection condition data table 453, there may be items for which the selection conditions for each application (output destination) are all "unquestioned".
Further, in the selection condition data table 453, the use (output destination) of the POP and the resolution of the output image set according to each POP use are stored in association with each other.

In the learning value data table 454, the user who receives the service provided by the server 4 and the learning value indicating the user's preference for the POP data component calculated and updated for each POP use (output destination) of the user correspond to each other. It is a table attached and stored. Further, the learning value is calculated and updated for each item preset for each POP data component. The items concerned include, for example, layout items such as "vertical / horizontal", "photo size", and "eye catch size", and eye catch items such as "for Japanese food", "for Western food", "for cafes", and "for cafes". Examples of typefaces such as "for China" include, but are not limited to, "typeface A", "typeface B", and "typeface C". Such a learning value data table 454 is updated every time the POP data creation process is executed. In the "vertical / horizontal" item, the closer the learning value is to "1", the more the user prefers the horizontal layout. Further, in the items of "photo size" and "eye catch size", the closer the learning value is to "1", the more the user prefers the image data and the eye catch, which are larger in size than the entire POP data to be created. Is shown.

In addition, the storage unit 45 stores characteristic values set in advance for each word. Further, the characteristic value is set for each item and is used when acquiring the total morpheme characteristic value in the second acquisition process described later. The items overlap with some of the items included in the above-mentioned learning value data table 454, for example, "vertical / horizontal", "for Japanese food", "for Western food", "for cafe", "for Chinese food", etc. Can be mentioned. In the "vertical / horizontal" item, a characteristic value of "0" is set when the word is suitable for vertical arrangement, and a characteristic value of "1" is set when the word is suitable for horizontal arrangement. There is. In addition, in the items of "Japanese food", "Western food", "Cafe" and "Chinese food", if the word is suitable for those items, "1", for those items If it is not suitable, a characteristic value of "0" is set. In addition, among the words, the characteristic values of the parts of speech other than nouns, adverbs, verbs and adjectives, and symbols are all set to "0". For example, for the word "summer vegetables", the characteristic value of "vertical / horizontal" is "1", the characteristic value of "for Japanese food" is "1", and the characteristic value of "for Western food" is "1". , The characteristic value of "for cafe" is set to "0", and the characteristic value of "for Chinese food" is set to "0". Further, for example, for the word of the particle "no", the characteristic value is set to "0" in each item.

Further, the storage unit 45 stores various data input by the user in the POP data creation process or the like. That is, for example, the storage unit 45 stores the image data input on the input screen 5, the creation history of the POP data created in the past, and the like.

In addition, the storage unit 45 stores the layout data of each user's store homepage for smartphones and homepages for PCs. Specifically, as the layout data, for example, the aspect ratio information of the area where the POP data is output on the homepage is stored in the storage unit 45. When the user changes the layout of the homepage, the layout data of the homepage stored in the storage unit 45 is updated to the changed layout data.

The communication unit 46 is composed of a modem, a TA (Terminal Adapter), a router, a network card, and the like. The communication unit 46 communicates with an external device such as a user terminal on the communication network N to transmit / receive data.

The timekeeping unit 47 has a built-in timekeeping circuit, measures the current time and date, and outputs the current time information.

<< Configuration of mobile terminal 2a >>
Next, the internal configuration of the user terminal will be described using the mobile terminal 2a as an example. FIG. 7 shows the internal configuration of the mobile terminal 2a.

As shown in FIG. 7, the mobile terminal 2a includes a CPU 21, an operation input unit 22, a RAM 23, a terminal display unit 24, a storage unit 25, a communication unit 26, a timekeeping unit 27, and the like, and each unit is via a bus 28. Is connected.
The mobile terminals 2b and PC3a, 3b are also configured in substantially the same manner.

The CPU 21, the operation input unit 22, the RAM 23, the terminal display unit 24, the storage unit 25, the communication unit 26, and the timekeeping unit 27 are the CPU 41 of the server 4, the operation input unit 42, the RAM 43, the server display unit 44, and the storage unit 45, respectively. The configuration is substantially the same as that of the communication unit 46 and the timekeeping unit 47, and different parts will be mainly described.

The CPU 21 reads out the system program stored in the storage unit 25, expands it into the work area of the RAM 23, and controls each unit according to the system program. Further, the CPU 21 reads the processing program stored in the storage unit 25 and expands it in the work area, and starts processing on the mobile terminal 2a side such as POP data creation processing, first acquisition processing, and second acquisition processing, which will be described later. Execute various processes.

The operation input unit 22 includes a push button switch, a touch sensor provided on the terminal display unit 24, and the like, receives a user's input operation, converts the operation content into an electric signal, and outputs the operation content to the CPU 21. ..

The terminal display unit 24 is composed of an LCD, a CRT, or the like, and displays a screen according to a display control signal from the CPU 21. Further, the touch sensor is provided on the display screen of the terminal display unit 24, and functions as a touch panel type operation display means.

The storage unit 25 is composed of an HDD or the like having a magnetic recording medium. The storage unit 25 stores system programs and processing programs executed by the CPU 21, application programs such as a Web browser, and data necessary for executing these programs. The processing program includes a program for executing various processes such as a POP data creation process, a first acquisition process, and a second acquisition process, which will be described later, on the mobile terminal 2a side.

The communication unit 26 communicates with an external device such as a server 4 on the communication network N.

<< Operation of server 4 >>
[POP data creation process]
The POP data creation process performed by the server 4 of the present embodiment will be described with reference to FIGS. 8 to 16 and the like. FIG. 8 is a flowchart showing an example of the POP data creation process. FIG. 9 is a diagram showing an input screen 5 on the first page before inputting information displayed on the terminal display unit 24. FIG. 10 is a diagram showing an input screen 5 on the first page after inputting information displayed on the terminal display unit 24. FIG. 11 is a diagram showing an input screen 6 on the second page before inputting information displayed on the terminal display unit 24. FIG. 12 is a diagram showing an example of 25 types of POP candidate data to be created. 13 to 16 are diagrams showing an example of one POP candidate data selected from 25 types of POP candidate data for each application.

When text information, image data, and POP usage (output destination) (hereinafter, also referred to as input information) are input by the user via the user terminal, the server 4 introduces the target product or service. Is configured to perform POP data creation processing that outputs in a form suitable for the intended use.

Specifically, as shown in FIG. 8, the CPU 41 of the server 4 displays the input screen 5 on the first page shown in FIG. 9 as a terminal when the user terminal requests the execution of the program for creating POP data. It is displayed on the unit 24 (step S101). The input screen 5 on the first page is a screen for the user to input predetermined input information when creating POP data. The input information includes the name (product name) of the target product to be introduced in the created POP data, the price of the target product, the catch copy of the target product, and the image data of the target product. The product name and catch copy of the product are text information. Therefore, the input screen 5 on the first page is provided with a product name input field 51, a price input field 52, a catch phrase input field 53, and an image data input field 54 as input fields for inputting each of the information. ing. For example, as shown in FIG. 10, the product name input field 51 is "summer vegetables and prosciutto salad pizza", the price input field 52 is "1200", and the catch copy input field 53 is "summer delicious vegetables". The image data of the pizza is input to the image data input field 54.

Further, on the input screen 5 on the first page, in addition to the input fields 51 to 54, the product addition button 55 selected by the user when adding the product to be introduced to the POP data 55, the input screen 6 on the second page Next button 56 selected by the user when migrating to A reference button 58 or the like selected by the user when displaying a trend word or the like is provided.

When the product addition button 55 is selected by the user on the input screen 5 on the first page, the product name input field 51, the price input field 52, the catch phrase input field 53, and the image data input field are displayed on the input screen 5 on the first page. 54 are added one by one. By inputting information into each of the added input fields 51 to 54 by the user, the CPU 41 can create POP data including the introduction of the two types of products. Therefore, when the product addition button 55 is selected a plurality of times and information is input to each of the input fields 51 to 54, the CPU 41 can create POP data including the introduction of a plurality of types of products.

If at least one of the product name, catch copy, and image data of the target product is input to each input field 51 to 54 on the input screen 5 on the first page, POP data is created. However, since the accuracy of the created POP data improves as the amount of input information increases, it is preferable that the information is input to all of the input fields 51 to 54.

When the user selects the next button 56 on the input screen 5 on the first page, the CPU 41 causes the terminal display unit 24 to display the input screen 6 on the second page shown in FIG. The input screen 6 on the second page is a screen for the user to input the purpose (output destination) of the POP when creating the POP data. Therefore, the input screen 6 on the second page is provided with five check boxes 61 as input fields for inputting the purpose of the POP. Each of the five check boxes 61 is associated with each item of "poster for outside the store", "poster for inside the store", "home page for smartphone", "home page for PC", and "image for posting SNS". For example, when selecting an item of "home page for PC", a check mark is input in the check box 61 corresponding to the item.

In addition to the check box 61, the input screen 6 on the second page shifts to the creation button 62 selected by the user when creating POP data after inputting information, and the input screen 5 on the first page. A back button 63 and the like selected by the user are provided.

Next, as shown in FIG. 8, the CPU 41 determines whether or not the input to each of the input fields 51 to 54 and the check box 61 is completed (step S102). Specifically, for example, in the CPU 41, at least the product name is input by the user in the product name input field 51 and a check mark is input in any of the check boxes 61, or the catch copy is input in the catch copy input field 53. Created after inputting and a check mark is input in one of the check boxes 61, or image data is input in the image data input field 54 and a check mark is input in any of the check boxes 61. When the button 62 is selected, it is determined that the input is completed.

If it is determined that the input is not completed (step S102; NO), the CPU 41 performs the process of step S102 again. When it is determined that the input is completed (step S102; YES), the CPU 41 is used for the POP corresponding to the information input in the image data input field 54 and the item in which the check mark is input in the check box 61. Based on this, five types of layouts used for creating POP data are selected, and the first acquisition process for acquisition is performed (step S103). The details of the first acquisition process will be described later.

Next, the CPU 41 uses POP data components other than the layout (eye catch, typeface, font color, background, etc.) to be used for creating POP data based on the information input in the product name input field 51 and the catch copy input field 53. A second acquisition process is performed in which five types of frames and illustrations are selected and acquired (step S104). The details of the second acquisition process will be described later.

Next, the CPU 41 creates 25 types of POP candidate data based on the acquired POP data components (step S105). That is, first, the CPU 41 creates five types of expression modes by combining the five types of eye catch, typeface, font color, background, frame, and illustration acquired in step S104. Then, the CPU 41 creates 25 types of POP candidate data by combining the 5 types of layouts acquired in step S103, the created 5 types of expression modes, and the input information. Input information is commonly included in the 25 types of POP candidate data created.

Next, the CPU 41 causes the terminal display unit 24 to display the created 25 types of POP candidate data (step S106). Specifically, although not shown, the CPU 41 causes the terminal display unit 24 to display a preview screen on which one of the created 25 types of POP candidate data is displayed.

Further, on the preview screen, the CPU 41 sequentially displays other POP candidate data of the 25 types of POP candidate data created in step S105 by performing a swipe operation by the user.
For example, a case where the POP candidate data a1 to a5, b1 to b5, c1 to c5, d1 to d5, and e1 to e5 shown in FIG. 12 are generated as 25 types of POP candidate data will be described. In FIG. 12, the POP candidate data arranged in the horizontal direction have a common layout, and the POP candidate data arranged in the vertical direction have a common expression mode. By inputting a horizontal or vertical swipe operation by the user, the POP candidate data displayed on the terminal display unit 24 is arranged adjacent to the horizontal or vertical direction in the array shown in FIG. POP candidate data is displayed in sequence. Further, in each POP candidate data array shown in FIG. 12, the POP candidate data is displayed in a loop in both the horizontal direction and the vertical direction. For example, when the POP candidate data a1 is displayed on the terminal display unit 24 and a swipe operation from left to right is input, the POP candidate data a5 is displayed on the terminal display unit 24 and swipe from top to bottom. When the operation is input, the POP candidate data e1 is displayed on the terminal display unit 24.

Next, as shown in FIG. 8, the CPU 41 determines whether or not a selection operation for selecting desired POP candidate data has been input by the user (step S107). Specifically, for example, when the CPU 41 selects a selection button (not shown) by the user while the user-desired POP candidate data out of 25 types of POP candidate data is displayed on the terminal display unit 24. , It is determined that the selection operation for selecting the POP candidate data has been input.

If it is determined that the selection operation is not input (step S107; NO), the CPU 41 determines whether or not the cancel operation for ending the display of the preview screen has been input by the user (step S108). Specifically, for example, the CPU 41 determines that the cancel operation has been input when the cancel button (not shown) is selected by the user.

When it is determined that the cancel operation has been input (step S108; YES), the CPU 41 ends the display of the preview screen and performs the process of step S101 again. If it is determined that the cancel operation is not input (step S108; NO), the CPU 41 again performs the process of step S107.

If it is determined in the process of step S107 that the selection operation has been input (step S107; YES), the CPU 41 will select one of the 25 types of POP candidate data created in step S105 based on the selection operation. Two POP candidate data are selected (step S109).

FIG. 13 is a diagram showing an example of one POP candidate data selected from 25 types of POP candidate data created for the purpose of POP as a “poster for outside the store” or an “image for posting on SNS”. ..
As shown in FIG. 13, the POP candidate data created for the purpose of POP as "poster for outside the store" or "image for posting on SNS" has the condition of the item of "font size" in the selection condition data table 453 ". Since the large setting is "0.6 or more", the product name "Summer vegetables and prosciutto salad pizza", the price "¥ 1,200", and the catch phrase "Summer delicious vegetables" are displayed in large size. It has become like. In the POP candidate data, an eye catch "This is a summer-only menu that uses plenty of fresh summer vegetables." Is displayed. In addition, the POP candidate data created for the purpose of POP as a "poster for outside the store" has a resolution of 300 dpi because the item of "output image resolution" is set to "300 dpi" in the selection condition data table 453. It is supposed to be displayed. On the other hand, the POP candidate data created for the purpose of POP as "image for posting to SNS" has a resolution of 150 dpi because the item of "output image resolution" is set to "150 dpi" in the selection condition data table 453. It is designed to be displayed with.

FIG. 14 is a diagram showing an example of one POP candidate data selected from 25 types of POP candidate data created for the purpose of POP as a “poster for in-store”.
As shown in FIG. 14, the POP candidate data created with the use of POP as "poster for in-store" is the POP candidate data created with the use of POP as "poster for outside the store" as described above. Unlike the selection condition data table 453, the condition of the item of "font size" is set to "no matter", so the characters of the product name "summer vegetables and prosciutto salad pizza" and the price "¥ 1,200" are enlarged. The layout does not have to be done. In addition, the POP candidate data created for the purpose of POP as a "poster for the store" has a resolution of 300 dpi because the item of "output image resolution" is set to "300 dpi" in the selection condition data table 453. It is supposed to be displayed.

FIG. 15 is a diagram showing an example of one POP candidate data selected from 25 types of POP candidate data created for the purpose of POP as a “home page for smartphones”. In addition, in FIG. 15, the POP candidate data is shown in a state where it is actually output on the homepage for smartphones.
As shown in FIG. 15, in the POP candidate data created for the purpose of POP as a "home page for smartphones", the condition of the item of "HP layout fit" is set to "fit" in the selection condition data table 453. Therefore, the POP candidate data is suitable for the POP output area of the homepage for smartphones. In addition, the POP candidate data created for the purpose of POP as a "homepage for smartphones" has a resolution of 150 dpi because the item of "output image resolution" is set to "150 dpi" in the selection condition data table 453. It is supposed to be displayed.

FIG. 16 is a diagram showing an example of one POP candidate data selected from 25 types of POP candidate data created for the purpose of POP as a “home page for PC”. Note that FIG. 16 shows the POP candidate data in a state where it is actually output on the homepage for the PC.
As shown in FIG. 16, in the POP candidate data created for the purpose of POP as a "home page for PC", the condition of the item of "HP layout fit" is set to "fit" in the selection condition data table 453. Therefore, it is POP candidate data suitable for the POP output area of the homepage for PC. In addition, the POP candidate data created for the purpose of POP as a "homepage for PC" has a resolution of 150 dpi because the item of "output image resolution" is set to "150 dpi" in the selection condition data table 453. It is supposed to be displayed.

Next, the CPU 41 updates the learning value based on the selection result in the process of step S109 (step S110). Specifically, the CPU 41 includes the learning value for each item calculated at the time of the previous POP data creation (see FIG. 6), the number of times the POP data was created in the past except this time (the number of times the POP was created), and step S109. The learning value is calculated according to the following formula (1) based on the selection result in the above, and the learning value stored in the learning value data table 454 is updated to the calculated learning value. The calculation of the learning value by the following formula (1) is executed for each item included in the learning value data table 454 shown in FIG.
Equation (1): Learning value = (learning value of the user up to the previous time × number of POP creations + index value of POP data component included in the selected POP candidate data) / (number of POP creations + 1)

For example, the number of times the POP is created for the POP data whose purpose is "poster for outside the store" is 19, the layout included in the POP candidate data selected in the process of step S109 is the layout type L1, and the user code of the user is "000001". , The learning values of "vertical / horizontal" and "photo size" in the layout are as follows.
"Vertical / horizontal" learning value = (0.3 x 19 + 1) / (19 + 1) = 0.335
Learning value of "photo size" = (0.6 × 19 + 1.0) / (19 + 1) = 0.62
As described above, the POP data creation process is performed.

After the completion of the POP data creation process, the CPU 41 may store the POP candidate data selected in the process of step S109 in the storage unit 45 as a completed version, or when a predetermined operation is performed by the user, the CPU 41 may store the POP candidate data as a completed version. The editing screen (not shown) of the POP candidate data may be displayed on the terminal display unit 24. As a result, each POP data component included in the POP candidate data is further changed according to the user's desire, and the changed POP candidate data closer to the user's preference is stored in the storage unit 45 as a completed version. Can be done. Further, when the user terminal requests the execution of printing of the completed POP data, the CPU 41 outputs the POP data to the printing device 11 via the communication unit 46 and causes the printing device 11 to print the POP data. Is also good.

In the process of step S105, 25 types of POP candidate data are created from 5 types of layouts and 5 types of expression modes, but the present invention is not limited to this. For example, the number of layouts and expression modes used to create the POP candidate data may be any, and the combination thereof may be any. Further, for example, the number of POP candidate data to be created may be 24 or less, or 26 or more.

[First acquisition process]
Next, the first acquisition process performed by the server 4 of the present embodiment will be described with reference to FIG. 17 and the like. FIG. 17 is a flowchart showing an example of the first acquisition process.

As shown in FIG. 17, first, the CPU 41 sets the number n of image data input by the user in the image data input field 54 of the input screen 5 on the first page and the check box 61 of the input screen 6 on the second page. Acquire the purpose (output destination) of the POP corresponding to the check mark input by the user (step S201). For example, when the image data is not input to the image data input field 54 on the input screen 5 on the first page, the number of image data n = 0, and when the image data is input to the image data input field 54. , The number of image data n = 1. Further, for example, when the product addition button 55 is selected once and the image data is input to the two image data input fields 54, the number of image data n = 2.

Next, the CPU 41 refers to the layout data table 451 shown in FIG. 3 and the selection condition data table 453 shown in FIG. 5, and among the layout types L1 to L40, the “number of photographs” is the image data acquired in step S201. A layout that is several n or more and satisfies the selection condition corresponding to the application of the POP acquired in step S201 is extracted (step S202). For example, the number of image data n = 1 acquired in step S201, and the selection conditions (HP layout fit; fit, font size; 0) corresponding to the use of the POP acquired in step S201 (for example, a homepage for a PC). Extract the layout type L3, etc. that satisfies (6 or more).

Next, as shown in FIG. 17, the CPU 41 determines whether or not the number of extracted layouts is 5 or more (step S203). If it is determined that the number of extracted layouts is not 5 or more (step S203; NO), the CPU 41 also extracts layouts whose "number of photographs" is less than the number of image data n (step S204), and in the next step S205. Perform processing.

On the other hand, when it is determined that the number of extracted layouts is 5 or more (step S203; YES), the CPU 41 calculates an evaluation value for each of the extracted layouts (step S205). Specifically, for example, the CPU 41 describes the following based on the index value (see FIG. 3) set for each item according to the extracted layout and the learning value associated with each user (see FIG. 6). The evaluation value is calculated according to the formula (2).
Equation (2): Evaluation value = "vertical / horizontal" index value of the extracted layout x "vertical / horizontal" learning value in the layout of the user's applicable use + "photo size" index of the extracted layout Value x learning value of "photo size" of the user's applicable use + index value of "eye catch size" of the extracted layout x learning value of "eye catch size" of the user's applicable use

For example, when the layout extracted in the process of step S202 or S204 is the layout type L3, the user code of the user is "000001", and the corresponding use is "HP (PC)", the layout type L3 The evaluation values are as follows.
Evaluation value of layout type L3 = 0 × 0.1 + 0.9 × 0.4 + 0.3 × 0.6 = 0.54

Next, as shown in FIG. 17, the CPU 41 acquires the layout from the storage unit 45 based on the evaluation value (step S206). Specifically, for example, the CPU 41 ranks the layout types extracted in the process of step S202 or S204 in descending order of the evaluation values calculated in the process of step S205. Then, the CPU 41 acquires from the storage unit 45 two layout types having the highest rank, two layout types having an intermediate rank, and one layout type having the lowest rank. For example, when all 40 types of layouts are extracted, the layout types having the first, second, 20th, 21st, and 40th evaluation values are acquired.
As described above, the first acquisition process is performed.

In the process of step S205, the evaluation value is calculated based only on the items of "vertical / horizontal", "photograph size", and "eye catch size", but the present invention is not limited to this. For example, any combination may be used as long as it is common between the index value item associated with each layout and the learning value item associated with each user.

Further, in the process of step S206, it is assumed that two highest layout types, two intermediate layout types, and one lowest layout type are acquired, but the present invention is not limited to this, and the ranking is not limited to this. As long as a high layout type is included, the layout type of any rank may be acquired in any quantity.

[Second acquisition process]
Next, the second acquisition process performed by the server 4 of the present embodiment will be described with reference to FIGS. 18, 19, and the like. FIG. 18 is a flowchart showing an example of the second acquisition process. FIG. 19 is a diagram showing an example of the total morpheme characteristic values obtained based on the information input by the user in the product name input field 51 and the catch phrase input field 53.

First, as shown in FIG. 18, the CPU 41 morphologically analyzes the product name input in the product name input field 51 and the catch phrase input in the catch phrase input field 53, and extracts the morpheme contained in those texts. (Step S301). For example, as shown in FIG. 10, when "summer vegetables and prosciutto ham salad pizza" is input in the product name input field 51, the CPU 41 morphologically analyzes this and "summer vegetables", "to", Extract the morphemes of "raw ham", "no" and "salad pizza". Further, as shown in FIG. 10, when "good vegetables in summer" is input in the catch phrase input field 53, the CPU 41 morphologically analyzes this and "summer", "ni", "good" and Extract the morpheme of "vegetables".

If neither the product name nor the catch copy is input in the product name input field 51 and the catch copy input field 53, and the image data of the target product is input in the image data input field 54, the CPU 41 will perform the CPU 41. , Image analysis may be performed on the input image data, and the CPU 41 may specify the name (word) of the product indicated by the image data. For example, as shown in FIG. 10, when the image data of "pizza" is input to the image data input field 54, the CPU 41 analyzes the image and analyzes the image, and the name of the product indicated by the image data is "pizza". It may be used to specify the word "."

Next, as shown in FIG. 18, the CPU 41 acquires the total morpheme characteristic value from the morpheme (or the word specified by the image analysis) extracted by the morphological analysis (step S302). Specifically, for example, the CPU 41 has "summer vegetables", "to", "prosciutto", and "prosciutto" extracted from the product name of "summer vegetables and prosciutto ham salad pizza" input in the product name input field 51. About each morphology of "summer", "ni", "delicious" and "vegetable" extracted from the catch phrase of "no" and "salad pizza" and "summer delicious vegetables" entered in the catch phrase input field 53. As shown in FIG. 19, characteristic values set in advance for each word are acquired from the storage unit 45. As described above, the storage unit 45 stores the characteristic values set in advance for each item in association with the words.
The CPU 41 totals the characteristic values set for each word for each item, and obtains the total morpheme characteristic value for each item. For the "vertical / horizontal" item, the total morpheme characteristic value is calculated by dividing the total value of the characteristic values by the total number of nouns, adverbs, verbs and adjectives. For example, since the total value of the characteristic values of the "vertical / horizontal" item is "6" and the total number of nouns, adverbs, verbs and adjectives is "9", the morpheme characteristic value of the "vertical / horizontal" item The total is 6/9 = 0.667.

Next, as shown in FIG. 18, the CPU 41 selects one unacquired POP data component from the POP data components of the eye catch, the typeface, the font color, the background, the frame, and the illustration (step S303). .. Hereinafter, a case where an eye catch is selected from each POP data component will be described.

Next, the CPU 41 evaluates according to the following equation (3) based on the total morpheme characteristic value acquired in step S302 (see FIG. 19) and the index value set for each item for eye catch (see FIG. 4). Is calculated (step S304). Here, the evaluation values are calculated for all the eye-catching species stored in the storage unit 45.
Equation (3): Evaluation value = Eye catch "vertical / horizontal" index value x "vertical / horizontal" morpheme characteristic value total + eye catch "Japanese food" index value x "Japanese food" morpheme characteristic value Total + Eye catch "for Western food" index value x "Western food" morpheme characteristic value total + Eye catch "for cafe" index value x "For cafe" morpheme characteristic value total + Eye catch "for Chinese food" Index value x total morpheme characteristic value for "for China"

For example, when the user code of the user is "000001", the evaluation value of the eye-catching type i1 is as follows.
Evaluation value of eye-catching species i1 = 0 × 0.667 + 1 × 4 + 1 × 6 + 1 × 2 + 0 × 3 = 12

Further, for example, when the user code of the user is "000001", the evaluation value of the eye-catching type i2 is as follows.
Evaluation value of eye-catching species i2 = 0 × 0.667 + 1 × 4 + 0 × 6 + 1 × 2 + 1 × 3 = 9

Next, as shown in FIG. 18, the CPU 41 acquires an eye catch from the storage unit 45 based on the evaluation value (step S305). Specifically, for example, the CPU 41 ranks the eye-catching species in descending order of the evaluation value calculated in step S304. Then, the CPU 41 acquires from the storage unit 45 two eye-catching species having the highest rank, two eye-catching species having an intermediate rank, and one eye-catching species having the lowest rank. Since 40 kinds of eye-catching species are stored in the storage unit 45, the 1st, 2nd, 20th, 21st, and 40th-ranked eye-catching species are acquired.

Next, the CPU 41 determines whether or not there is an unacquired POP data component among the POP data components of the eye catch, the typeface, the font color, the background, the frame, and the illustration (step S306). If it is determined that there is an unacquired POP data component (step S306; YES), the CPU 41 performs the process of step S303 again. On the other hand, when it is determined that there is no unacquired POP data component (step S306; NO), the CPU 41 ends the second acquisition process.
The second acquisition process is performed as described above.

In the process of step S302, the total morpheme characteristic value is calculated based on the information input in the product name input field 51 and the catch phrase input field 53, but the present invention is not limited to this. For example, the CPU 41 may further calculate the total morpheme characteristic value based on the user's industry / business type stored as user information in the storage unit 45, the current season / event specified by the timekeeping unit 47, and the like. .. In this case, the storage unit 45 stores the characteristic values for each item in advance in association with the type of business / business type and the season / event. The characteristic value may be set to "1", and the characteristic value of "1" may be added when calculating the total morpheme characteristic value. For example, for the season / event of "Christmas", the characteristic value of the item "for Western food" is set to "1", and the characteristic value of "1" is added when calculating the total morpheme characteristic value. Is also good.

Further, in the process of step S302, it is assumed that each morpheme extracted from the product name and the catch phrase is stored in the storage unit 45 in association with the characteristic value for each item. It is not something that can be done. For example, when the morpheme extracted from the product name and the catch phrase is not stored in the storage unit 45 in association with the characteristic value, the characteristic value of each item is "0" for the morpheme. Alternatively, the part of speech may not be specified for the morpheme.

Further, in the process of step S304, the evaluation value is calculated based only on the items of "vertical / horizontal", "for Japanese food", "for Western food", "for cafe" and "for Chinese food". It is not limited to. For example, any combination may be used as long as it is common between the item of the total morpheme characteristic value and the item of the index value associated with each eye catch.

Further, in the process of step S305, it is assumed that two highest-level POP data components, two intermediate-level POP data components, and one lowest-level POP data component are acquired, but the present invention is limited to this. As long as the POP data component having a high rank is included, the POP data component having any rank may be acquired in any quantity.

<< Technical effect of this embodiment >>
According to the present embodiment, the server 4 selects a layout as a POP data component constituting the POP data based on the use of the POP input by the user, and morphologically analyzes the text information input by the user. A morph element is extracted, a POP data component other than the layout is selected based on the extracted morph element, and the selected layout and the POP data component other than the layout are combined to create POP candidate data. It is possible to create a variety of POP data in a form suitable for the purpose of the POP data by a simple input operation of inputting text information and the purpose of the POP data.

Further, according to the present embodiment, POP data is created in a form suitable for various purposes such as posters for outside the store, posters for the inside of the store, homepages for smartphones, homepages for PCs, and images for posting on SNS. can do.

Further, according to the present embodiment, the server 4 derives an evaluation value for each layout candidate satisfying a predetermined condition according to the use of the POP, and selects a layout based on the derived evaluation value. Suitable POP data can be created with high accuracy.

Further, according to the present embodiment, the server 4 further extracts layout candidates based on the quantity of image data input by the user, so that POP data having more excellent design can be created.

Further, according to the present embodiment, since the text information is either the name of the target product or service or the catch phrase, the POP data can be created by a simpler input operation.

Further, according to the present embodiment, the server 4 derives an evaluation value for each POP data component other than the layout from the extracted form elements, and selects the POP data component based on the derived evaluation value. , The POP data component suitable for the content of the input information can be selected, and the POP data suitable for the content of the input can be created.

≪Others≫
The description in the above embodiment is an example of a suitable advertisement management device according to the present invention, and is not limited thereto.

For example, in the above-described embodiment, the server 4 stores various data in the storage unit 45 and displays various display screens on the terminal display unit 24, but the present invention is not limited to this. For example, the server 4 may be configured to store various data in the storage unit 45 and display various display screens in the server display unit 44. Further, the mobile terminal 2a may be configured to store various data in the storage unit 25 and display various display screens on the terminal display unit 24. In this case, the mobile terminal 2a itself serves as an advertisement management device. Function.

Further, in the above-described embodiment, the advertisement management system 1 is provided with the printing device 11 connected via the communication network N, but the present invention is not limited to this. For example, the printing device 11 may not be provided, or the printing device 11 may be connected to the user terminal via a communication cable such as a USB (UniversalSerialBus) cable.

Further, in the above-described embodiment, as the use of the POP, posters for outside the store, posters for inside the store, homepages for smartphones, homepages for PCs, and images for posting on SNS are mentioned, but the use is limited to these. It's not a thing. For example, a so-called leaflet that notifies the opening of a new store or the holding of an event such as a sale may be used as a POP. In this case, the input information input by the user on the input screen 5 includes, for example, a date, a product name, a price, a comment, image data, and the like.

Further, in the above-described embodiment, the created plurality of types of POP candidate data are displayed one by one on the preview screen (not shown), but the present invention is not limited to this, and for example, they are created. A plurality of types of POP candidate data may be displayed in order, or may be displayed in a list.

Further, in the above-described embodiment, the learning value is derived for each item of the POP data component, but the present invention is not limited to this. That is, the learning value may be derived for each POP data component. For example, learning values are derived for each of the layout types L1, L2, ..., L40, the eye-catching types i1, i2, ..., And i40, and the POP data of the typeface, font color, background, frame, and illustration are derived. Similarly, the learning value may be derived for the component.

Further, in the above-described embodiment, the learning value is calculated according to the above equation (1), but the learning value is not limited to this, and the learning value is calculated based on the selection result of the POP candidate data by the user. For example, the learning value may be calculated under any condition. For example, points may be given to the POP data components included in the POP candidate data selected by the user, and the total value of the points given in the past may be calculated as a learning value. Further, for example, the learning value may be calculated in consideration of the time from the display of 25 types of POP candidate data in step S106 to the selection of any of them in step S109.

Further, in the above-described embodiment, the learning value is calculated and the learning value data table 454 is updated, but the present invention is not limited to this. For example, the learning value may not be calculated, or the learning value data table 454 may not be stored in the storage unit 45. Further, in this case, the learning value may not be used for calculating the evaluation value of the layout type in the first acquisition process. For example, the input text information is morphologically analyzed in the same manner as in the second acquisition process. The evaluation value of the layout type may be calculated based on the morpheme extracted in the above. On the other hand, in the second acquisition process, the learning value may be used for calculating the evaluation value.

Further, in the above-described embodiment, in the first and second acquisition processes, a specific POP data component is acquired from all the POP data components stored in the storage unit 45 based on the evaluation value. However, it is not limited to this. For example, the CPU 41 extracts any one from all the POP data components stored in the storage unit 45 in advance based on the user information, the current season / event specified by the timekeeping unit 47, and the like. In the first and second acquisition processes, a specific POP data component may be acquired from the extracted ones based on the evaluation value. For example, when the user information indicates the type of business / business type of "Chinese restaurant", the CPU 41 extracts the POP data component in which the characteristic value of the item "for Chinese" is set to "1" in advance. , A specific POP data component may be acquired from among them based on the evaluation value.
Further, for example, the CPU 41 extracts one of all the POP data components stored in the storage unit 45 in advance based on the operation input by the user, and in the first and second acquisition processes, the extraction is performed. A specific POP data component may be acquired based on the evaluation value from the obtained data.

Further, in the above-described embodiment, in the second acquisition process, five types of each POP data component of eye catch, typeface, font color, background, frame, and illustration are selected, but the present invention is not limited to this. No. For example, one of these may not be selected from the typeface, font color, background, frame, and illustration, or one of these may be set to a predetermined value in advance.

Further, in the above-described embodiment, an example in which a hard disk, a non-volatile memory of a semiconductor, or the like is used as a computer-readable medium for the program according to the present invention has been disclosed, but the present invention is not limited to this example. As another computer-readable medium, a portable recording medium such as a CD-ROM can be applied. A carrier wave is also applied as a medium for providing data of the program according to the present invention via a communication line.

Although some embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and the equivalent scope thereof.
The inventions described in the claims originally attached to the application of this application are added below. The claims in the appendix are as specified in the claims originally attached to the application for this application.
[Additional Notes]
<Claim 1>
A first selection means for selecting a layout as an advertisement component constituting an advertisement based on the purpose of the advertisement input by the user, and
An extraction means that extracts morphemes by morphological analysis of text information input by the user,
A second selection means for selecting an advertisement component other than the layout based on the morpheme extracted by the extraction means, and
A creation means for creating an advertisement candidate by combining a layout selected by the first selection means and an advertisement component other than the layout selected by the second selection means.
An advertisement management device characterized by being provided with.
<Claim 2>
The use of the advertisement according to claim 1, wherein the advertisement is used for any one of a poster for outside the store, a poster for inside the store, a homepage for smartphones, a homepage for PCs, and an image for posting on SNS. Advertising management device.
<Claim 3>
The first selection means is characterized in that an evaluation value is derived for each layout candidate satisfying a predetermined condition according to the use of the advertisement, and a layout is selected based on the derived evaluation value. Or the advertisement management device according to 2.
<Claim 4>
The advertisement management device according to claim 3, wherein the first selection means further extracts the layout candidate based on the quantity of image data input by the user.
<Claim 5>
The advertisement management device according to any one of claims 1 to 4, wherein the text information is one of a target product or service name and a catch phrase.
<Claim 6>
The second selection means is characterized in that an evaluation value is derived for each advertisement component other than the layout from the morpheme extracted by the extraction means, and the advertisement component is selected based on the derived evaluation value. The advertisement management device according to any one of claims 1 to 5.
<Claim 7>
Computer,
A first selection means for selecting a layout as an advertisement component constituting an advertisement based on the purpose of the advertisement input by the user.
An extraction means that extracts morphemes by morphological analysis of text information input by the user.
A second selection means for selecting an advertisement component other than the layout based on the morpheme extracted by the extraction means,
A creation means for creating an advertisement candidate by combining a layout selected by the first selection means and an advertisement component other than the layout selected by the second selection means.
A program characterized by functioning as.

1 Advertising management system 4 Server 41 CPU
42 Operation input unit 43 RAM
44 Server display 45 Storage 46 Communication 47 Timekeeping 48 Bus

Claims (6)

A first selection means for selecting a plurality of layouts as the first advertisement component constituting the advertisement from the pre-registered layouts based on the usage of the advertisement input by the user.
An extraction means that extracts morphemes by morphological analysis of text information input by the user,
Based on the morpheme extracted by the extraction means, a second selection means for selecting a plurality of eye catches as a second advertisement component constituting the advertisement from the pre-registered eye catches, and
A creation means for creating a plurality of advertisement candidates by combining the layout selected by the first selection means and the eye catch selected by the second selection means.
Bei to give a,
The morpheme extracted by the extraction means has characteristic values set in advance for each predetermined item.
In the pre-registered eye catch, an index value is set in advance for each of the items.
The second selection means includes the first total value obtained by adding the characteristic values for each item for each of the morphemes extracted by the extraction means, and the pre-registered eye catch for each item. Select an eye catch based on a preset index value,
An advertisement management device characterized by this. In the second selection means, the integrated value obtained by integrating the first total value and the index value for each item is based on the second total value obtained by adding up the pre-registered eye catches. Select an eye catch,
The advertisement management device according to claim 1. The purpose of the advertisement is one of posters for outside the store, posters for inside the store, homepages for smartphones, homepages for PCs, and images for posting on SNS.
The advertisement management device according to claim 1 or 2. The text information is either the name of the target product or service, or a catch phrase.
The advertisement management device according to any one of claims 1 to 3. It is an advertisement creation support method executed by the advertisement management device.
Based on the usage of the advertisement input by the user, the first selection step of selecting a plurality of layouts as the first advertisement component constituting the advertisement from the pre-registered layouts, and
An extraction step that extracts morphemes by morphological analysis of text information input by the user,
Based on the morpheme extracted in the extraction step, a second selection step of selecting a plurality of eye catches as the second advertisement component constituting the advertisement from the pre-registered eye catches, and
A creation step of creating a plurality of advertisement candidates by combining the layout selected in the first selection step and the eye catch selected in the second selection step.
Have,
The morpheme extracted in the extraction step has characteristic values set in advance for each predetermined item.
In the pre-registered eye catch, an index value is set in advance for each of the items.
In the second selection step, the first total value obtained by adding the characteristic values for each item for each of the morphemes extracted in the extraction step, and the pre-registered eye catch for each item. Select an eye catch based on a preset index value,
An advertisement creation support method characterized by this. Computer,
A first selection means for selecting a plurality of layouts as first advertisement components constituting an advertisement from pre-registered layouts based on the purpose of the advertisement input by the user.
An extraction means that extracts morphemes by morphological analysis of text information input by the user.
A second selection means for selecting a plurality of eye catches as a second advertisement component constituting an advertisement from pre-registered eye catches based on the morphemes extracted by the extraction means.
A creation means for creating a plurality of advertisement candidates by combining the layout selected by the first selection means and the eye catch selected by the second selection means.
To function as
The morpheme extracted by the extraction means has characteristic values set in advance for each predetermined item.
In the pre-registered eye catch, an index value is set in advance for each of the items.
The second selection means includes the first total value obtained by adding the characteristic values for each item for each of the morphemes extracted by the extraction means, and the pre-registered eye catch for each item. Select an eye catch based on a preset index value,
A program characterized by that.

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