JP6184354B2 - Movement control device, movement control method, and movement control system - Google Patents

Description

  The present invention relates to a movement control device, a movement control method, and a movement control system.

  2. Description of the Related Art Conventionally, there are various types of advertisements in an advertisement in order to enhance the advertisement effect. As one example, mobile advertisements are known in which advertisements are attached to moving objects such as airships, airplanes, automobiles, trucks, bicycles, etc., and are made more visible by moving any route. In addition, there is a technique for enhancing the advertising effect by mounting digital signage (digital signage) as an advertisement display medium on such a moving object.

JP-A-9-244466 JP2012-014602A

  However, the above-described conventional technology does not always improve the advertising effect. Specifically, in the above-described conventional technology, the moving object only moves along an arbitrary route, and there is not always a person who can pay attention to the advertisement on the moving route. Even if there is a person who can pay attention to the advertisement, the moving object to which the advertisement information is attached cannot always move to the place where the person enters the field of view.

  The present application has been made in view of the above, and an object thereof is to provide a movement control device, a movement control method, and a movement control system that can enhance the advertising effect.

  The movement control device according to the present application includes a search unit that searches for a position on a map where a candidate for information provision is located, and a visual recognition of a moving object that provides information based on the position on the map searched by the search unit. And a determination unit that determines a movement mode in which the rate is higher, and an instruction unit that instructs the moving object to move according to the movement mode determined by the determination unit.

  According to one aspect of the embodiment, there is an effect that the advertising effect can be enhanced.

FIG. 1 is a diagram illustrating an example of a movement control process according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the mobility control system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the movement control device according to the embodiment. FIG. 4 is a diagram illustrating an example of a map information storage unit according to the embodiment. FIG. 5 is a diagram illustrating an example of a distribution information storage unit according to the embodiment. FIG. 6 is a flowchart illustrating a movement control processing procedure by the movement control apparatus according to the embodiment. FIG. 7 is a diagram illustrating an example of the movement control process according to the modification of the embodiment. FIG. 8 is a diagram illustrating an example of a movement control process according to a modification of the embodiment. FIG. 9 is a diagram illustrating an example of a movement control process according to a modification of the embodiment. FIG. 10 is a diagram illustrating an example of the movement control process according to the modification of the embodiment. FIG. 11 is a diagram illustrating an example of cooperation between the mobility control device and the SNS server device according to a modification of the embodiment. FIG. 12 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the movement control device.

  Hereinafter, a mode for carrying out a movement control device, a movement control method, and a movement control system according to the present application (hereinafter referred to as “embodiment”) will be described in detail with reference to the drawings. The embodiment does not limit the movement control device, the movement control method, and the movement control system according to the present application. In the following embodiments, the same portions are denoted by the same reference numerals, and redundant description is omitted.

[1. (Movement control process)
First, an example of the movement control process according to the embodiment will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a movement control process according to the embodiment. FIG. 1 shows an example in which movement control processing is performed by the movement control device 100.

  As shown in FIG. 1, an airship is illustrated as the moving object A01. It is assumed that the moving object A01 is an autonomous airship robot. In addition, the moving object A01 provides advertisement content C10. The advertisement content C10 is various kinds of advertisement information including advertisements for companies and products, traffic information, area information, weather forecasts, etc., and may be directly described in the moving object A01 or displayed by digital signage. Good. The moving object A01 moves in a predetermined area while providing advertisement information. Note that the moving object A01 is not limited to an airship, and may be an airplane, helicopter, motorcycle, bicycle, quadruped walking robot, or the like, and may be manned or unmanned.

  In the example of FIG. 1, the terminal device 101 is an information processing terminal used by a user U101 who is a candidate for an information provision target. It is assumed that the terminal device 101 always transmits radio waves when the power is on.

  First, the movement control apparatus 100 senses (searches) candidates for information provision targets (step S11). Specifically, the movement control device 100 senses candidates for information provision targets by acquiring radio waves transmitted from the terminal device 101. Then, based on the radio wave distribution information, the movement control device 100 acquires position information that is a position on the map where the user U101 who is a candidate for information provision is located.

  Similarly, the movement control device 100 acquires radio waves transmitted from the terminal devices 102, 103,..., 10n used by the users U102, U103,..., U10n (n is an arbitrary number). , U102n,..., U10n are acquired. In the following, when it is not necessary to distinguish the users U101, U102, U103,..., U10n, these may be collectively referred to as “user U10”. Further, when there is no need to distinguish the terminal devices 102, 103,..., 10n, these may be collectively referred to as “terminal device 10”.

  Subsequently, the movement control device 100 determines a moving path of the moving object A01 that provides information based on the result of sensing and the map information of the area where the user U10 is located (step S12). Specifically, the movement control device 100 calculates a destination D01 that is assumed that the advertising content C10 is likely to enter the field of view of the user U10 based on the position information and map information of the user U10. Then, the movement control device 100 determines a moving direction M01 that goes to the destination D01 as the moving path of the moving object A01.

  Here, the map information of the area where the user U10 is located includes terrain, building information, road information, and the like in a range sensed by the movement control device 100. The movement control device 100 is assumed to hold such map information in advance. For example, the movement control apparatus 100 refers to the position information of the user U10 based on the sensing result and the map information of the area where the user U10 is located, so that many of the users U10 are distributed on a predetermined road. Recognize That is, the information control apparatus 100 identifies the distribution of the user U10 on the road, and identifies the road where the user U10 is located most frequently (hereinafter, may be referred to as a predetermined road) among the identified distributions. Here, when many users U10 are distributed on a predetermined road, it is assumed that the line of sight of the user U10 is directed to an extension line of the road. Therefore, the information control apparatus 100 specifies a position calculated based on the assumed line-of-sight direction of the user U10, for example, an extension line of a predetermined road as the destination D01. Note that the movement control device 100 calculates the destination D01 based on the gaze direction assumed by more users U10. That is, in the example shown in FIG. 1, since many users U10 are located on the road where the users U101, U102, and U103 are located, the movement control device 100 calculates the destination D01 on the extension line of the road. .

  Subsequently, the movement control device 100 controls the movement of the moving object A01 based on the determined movement path (step S13). Then, the movement control device 100 distributes predetermined information to the sensed user U10 (step S14).

  As described above, the movement control device 100 according to the embodiment senses the position on the map of the user U10 who is a candidate for the information provision target by acquiring the radio wave transmitted from the terminal device 10. And the movement control apparatus 100 which concerns on embodiment is based on the result by sensing, and the map information of the area where the user U10 is located. The destination D01 assumed that the advertising content C10 is easy to enter the view of the user U10 is obtained. calculate. Then, the movement control device 100 moves the moving object A01 to the destination D01. For this reason, the movement control apparatus 100 can increase the chance that the advertising content C10 provided by the moving object A01 is conspicuous. That is, the movement control device 100 can enhance the advertising effect of the advertisement provided by the moving object A01.

[2. (Configuration of mobility control system)
Next, the configuration of the movement control system according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the mobility control system 1 according to the embodiment. As illustrated in FIG. 2, the mobility control system 1 includes a terminal device 10 and a mobility control device 100. The terminal device 10 and the movement control device 100 are connected via a network N so as to be communicable by wire or wirelessly. The movement control system shown in FIG. 2 may include a plurality of terminal devices 10.

  The terminal device 10 is an information processing terminal device used by a user U10 who is a candidate for an information provision target. For example, the terminal device 10 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), a notebook PC, or the like.

  As described with reference to FIG. 1, the movement control apparatus 100 is an information processing apparatus that senses the user U10, determines the movement path of the moving object A01 based on the sensed result, and controls the movement of the moving object A01. is there.

[3. Configuration of movement control device]
Next, the movement control apparatus 100 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the movement control device 100 according to the embodiment. As illustrated in FIG. 3, the movement control device 100 includes a communication unit 110, a storage unit 120, a movement control unit 130, and an exploration device 140.

  The control unit A10 is included in the moving object A01 and performs various controls related to the movement of the moving object A01. For example, the control unit A10 controls the moving speed, moving altitude, moving direction, and the like of the moving object A01.

[3-1. Communication department)
The communication unit 110 is realized by, for example, a NIC (Network Interface Card). The communication unit 110 is connected to the network N (not shown) by wire or wirelessly.

[3-2. (Storage section)
The storage unit 120 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory, or a storage device such as a hard disk or an optical disk. As illustrated in FIG. 3, the storage unit 120 includes a map information storage unit 121 and a distribution information storage unit 122.

[3-2 (1). (Map information storage unit)
The map information storage unit 121 stores the map information of the area where the information provision candidate is located. Specifically, the map information storage unit 121 includes terrain, building information, road information, and the like in a range sensed by the movement control device 100. The movement control device 100 can recognize, for example, the direction of the road where the user U10 is located by referring to the map information stored in the map information storage unit 121.

[3-2 (2). Distribution information storage unit)
The distribution information storage unit 122 stores various types of information distributed to the terminal device 10 by the distribution unit 134. Here, FIG. 4 shows an example of the distribution information storage unit 122 according to the embodiment. FIG. 4 is a diagram illustrating an example of the distribution information storage unit 122 according to the embodiment. In the example illustrated in FIG. 4, the distribution information storage unit 122 includes items such as “information ID” and “URL (Uniform Resource Locator)”.

  “Information ID” indicates identification information for identifying various types of information. “URL” is URL data of a web page on which various information is posted.

  That is, in the example illustrated in FIG. 4, the distribution information identified by the information ID “a01” is information relating to the web page represented by the URL “www.aaa.com”.

[3-3. (Movement control unit)
Returning to FIG. 3, the description will be continued. The movement control unit 130 includes, for example, various programs (corresponding to an example of the movement control program) stored in a storage device inside the movement control device 100 by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like. This is realized by executing the RAM as a work area. The movement control unit 130 is realized by an integrated circuit such as an ASIC (Application Specific Circuit) or an FPGA (Field Programmable Gate Array).

  As illustrated in FIG. 3, the movement control unit 130 includes a search unit 131, a determination unit 132, an instruction unit 133, and a distribution unit 134, and realizes or executes information processing functions and operations described below. To do. Note that the internal configuration of the movement control unit 130 is not limited to the configuration illustrated in FIG. 3, and may be other configurations as long as the information processing described later is performed. In addition, the connection relationship between the processing units included in the movement control unit 130 is not limited to the connection relationship illustrated in FIG. 3, and may be another connection relationship.

[3-3 (1). (Exploration Department)
The search unit 131 searches for a position on the map where the user U10 who is a candidate for information provision is located, using a search device 140 described later. Specifically, the exploration unit 131 senses the position where the user U10 is located by acquiring radio waves transmitted from the terminal device 10 used by the user U10. Then, the exploration unit 131 transmits the position information of the user U10 to the determination unit 132. For example, the exploration unit 131 transmits position information, which is the position on the map where the user U10 is located, to the determination unit 132 in, for example, a coordinate format. Further, when the exploration device 140 is a radio wave receiver having a plurality of antennas, the exploration unit 131 may acquire the position of the terminal device 10 based on the timing difference at which the plurality of antennas receive the radio waves. Good.

[3-3 (2). Decision part)
Based on the position on the map searched by the searching unit 131, the determining unit 132 determines a moving mode in which the visibility of the moving object A01 that provides information is higher. Specifically, the determination unit 132 determines the movement path of the moving object A01 as the movement mode based on the search result by the search unit 131. Here, the visual recognition rate is a value indicating the probability or expected value that the moving object A01 is visually recognized by the user U10. For example, the determination unit 132 calculates the probability or expected value that the moving object A01 is visually recognized by the user U10 based on the number of searched users U10 as the visibility, and moves so that the calculated visibility is higher. Determine aspects. That is, the determination unit 132 determines the movement mode such that a place expected more when viewed from more users U10 is the destination. That is, the determination unit 132 calculates the destination D01 that is a place where the moving object A01 has a higher visibility based on the result of the search by the search unit 131 and the map information of the area where the user U10 is located. Then, the determination unit 132 determines a moving path of the moving object A01 so that the moving object A01 is directed to the calculated destination D01. In addition, when the user U10 exists on the road, the destination D01 is assumed to be located on an extension line of the road direction in the area where the user U10 is located. In other words, the determination unit 132 determines a moving route in which the visibility of the moving object A01 is higher based on the direction of the road where the user U10 is located. Note that the determination unit 132 calculates the viewing rate by predicting the line-of-sight direction of the user U10 based on a known human visual field model (a visual field range based on human visual characteristics and its shape) or the like. May be.

  Moreover, the determination part 132 may determine a movement path | route so that the position corresponding to each line-of-sight direction may be moved, when multiple line-of-sight directions of the user U10 assumed exist. That is, the determination unit 132 can calculate the destination D02 and the destination D03 in addition to the destination D01 when there are a plurality of assumed user U10 line-of-sight directions. Then, the determination unit 132 determines a travel route that passes through the destination D01, the destination D02, and the destination D03.

  Furthermore, the determination unit 132 can determine the moving mode of the moving object A01 based on the number of users U10 searched by the searching unit 131. For example, the determining unit 132 specifies the distribution of the user U10 searched by the searching unit 131, and specifies a plurality of regions where many users U10 gather from the specified distribution. Subsequently, the determination unit 132 specifies a plurality of places where the line of sight of the user U10 is supposed to gather for each specified region. And the determination part 132 makes the position used as the gravity center of the specified place the destination D01. Note that the determination unit 132 may set the weighted center of gravity as the destination D01 based on the number of users U10 that are assumed to gather a line of sight at each of the plurality of specified locations. For example, when the determination unit 132 specifies a position D03 that is easy to visually recognize from an area where 100 users gather and a position D04 that is easy to visually recognize from an area where 200 users gather, a line connecting D03 and D04 is displayed. A point divided from D03 to 2: 1 may be set as the destination D01. Then, the determination unit 132 determines a moving path of the moving object A01 so that the moving object A01 is directed to the calculated destination D01.

[3-3 (3). (Indicator)
The instruction unit 133 instructs the moving object A01 to move according to the movement mode determined by the determination unit 132. Specifically, the instruction unit 133 transmits the movement route data determined by the determination unit 132 to the control unit A10 included in the moving object A01. Note that the instruction unit 133 may instruct the control unit A10 to go around the movement route determined by the determination unit 132 a plurality of times.

  In addition, when the moving object A01 has finished moving on the moving path determined by the determining unit 132, the instruction unit 133 performs control so that the moving object A01 is moved to a position where a different user U10 is assumed to be located. Part A10 may be instructed.

[3-3 (4). (Delivery Department)
The distribution unit 134 distributes information to the user U10 who is a candidate for an information provision target whose position on the map has been searched by the search unit 131. Specifically, the distribution unit 134 distributes predetermined information such as advertisement information to the terminal device 10 of the user U10 searched by the search unit 131 on the travel route determined by the determination unit 132.

  For example, the distribution unit 134 displays a predetermined mail address on the moving object A01. And the delivery part 134 delivers predetermined | prescribed advertisement information to the terminal device 10 which the user U10 who transmitted mail to this mail address operates. In addition, the user U10 can acquire the advertisement information using the terminal device 10 by displaying the URL of the web page and the QR code (registered trademark) regarding the advertisement information on the moving object A01 without going through the distribution unit 134. It may be.

  Further, the distribution unit 134 may distribute a captured image captured by the moving object A01 together with predetermined advertisement information.

  For example, when an imaging device (for example, a camera) is mounted on the moving object A01, the distribution unit 134 distributes a captured image captured by the moving object A01 to the terminal device 10 together with predetermined advertisement information. Such a captured image is, for example, an image in which the moving object A01 captures the periphery of the user U10 from above. The user U10 visually recognizes the captured image through the terminal device 10. Accordingly, the distribution unit 134 can prompt the user U10 to be interested in the moving object A01.

[3-4. (Exploration device)
The exploration device 140 is a means for exploring the terminal device 10. For example, the exploration device 140 is a radio wave receiver having an antenna that senses radio waves transmitted from the terminal device 10. In addition, when the exploration device 140 obtains radio waves, the movement control device 100 may explore the terminal device 10 by obtaining positioning information using a GPS (Global Positioning System) described later from the terminal device 10. Good.

[4. Processing procedure of mobility control system]
Next, a processing procedure performed by the movement control apparatus according to the embodiment will be described with reference to FIG. FIG. 5 is a flowchart illustrating a movement control processing procedure performed by the movement control apparatus 100 according to the embodiment.

  As illustrated in FIG. 5, the searching unit 131 searches for a position on the map of the terminal device 10 using radio waves transmitted from the terminal device 10 (step S <b> 101). That is, the searching unit 131 acquires the position information of the user U10 based on the searched position of the terminal device 10.

  Subsequently, the determination unit 132 refers to the position information of the user U10 as a result of the search by the search unit 131 and the map information stored in the map information storage unit 121 (Step S102). Then, the determination unit 132 calculates the destination D01 of the moving object A01 based on the position information and the map information (Step S103). Then, the determining unit 132 determines the moving path of the moving object A01 so that the moving object A01 is directed to the calculated destination D01 (step S104).

  The instruction unit 133 instructs the control unit A10 to move the moving object A01 based on the determined moving path when the moving path is determined by the determining unit 132 (step S105). Thus, the movement control processing procedure for the moving object A01 by the movement control apparatus 100 according to the embodiment is completed.

[5. (Modification)
The movement control apparatus 100 according to the above-described example may be implemented in various different forms other than the above-described embodiment. Therefore, in the following, another embodiment of the movement control device 100 will be described.

[5-1. Sensing (1)]
The exploration part 131 mentioned above showed the example which senses the position on the map of the user U10 based on the electromagnetic wave transmitted from the terminal device 10. FIG. However, the exploration unit 131 may perform sensing based on a photographed image of a person or a vehicle.

  For example, the exploration unit 131 images the ground by controlling a camera mounted on the moving object A01. Then, the exploration unit 131 transmits the captured image data to the determination unit 132. Subsequently, the determination unit 132 extracts a location where a large number of people are gathered or a location where there is a large amount of traffic based on the received image data. In other words, the determination unit 132 specifies a location indicating a distribution density equal to or higher than a predetermined numerical value as an area where the user U10 is supposed to be located, based on the distribution density of persons or vehicles in the received image data. Then, the determination unit 132 determines the moving path of the moving object A01 based on the area where the user U10 is supposed to be located and the map information. Note that the determination unit 132 may determine the distribution density for each person and the vehicle, or may determine the distribution density by combining both.

  As described above, the movement control device 100 performs sensing based on a person or a vehicle, and determines a movement route that passes through the vicinity of the location where the line of sight of the user U10 is concentrated based on the sensing result. Thereby, the movement control apparatus 100 is not limited to the radio wave transmitted from the terminal apparatus 10, and can extract information provision target candidates. That is, since the movement control apparatus 100 can make the advertisement information provided by the moving object A01 visible even to a person who does not use the terminal apparatus 10, the advertisement effect of the advertisement information can be enhanced.

[5-2. Sensing (2)]
Further, the exploration unit 131 may sense the user U10 based on the terminal position information of the terminal device 10. Specifically, the exploration unit 131 acquires terminal position information from the terminal device 10 and transmits the acquired terminal position information to the determination unit 132 when the terminal device 10 is equipped with a positioning function such as GPS. .

  Then, the determination unit 132 acquires the distribution information of the terminal device 10 based on the terminal position information received from the exploration unit 131. And the determination part 132 specifies the area where the user U10 is assumed to be based on the distribution density in the distribution information of the terminal device 10. Then, the determination unit 132 determines the moving path of the moving object A01 based on the area where the user U10 is supposed to be located and the map information.

  Thus, the movement control apparatus 100 can perform sensing based on the terminal position information. Then, the movement control device 100 determines a movement route based on the terminal position information and the map information. In this case, since the movement control apparatus 100 acquires the terminal position information of the terminal apparatus 10 transmitted from the terminal apparatus 10, it can acquire the position information where the user U10 is located more accurately. Thereby, the movement control apparatus 100 can determine the movement path | route which respond | corresponds to the user's U10 gaze direction more correctly. That is, since it is assumed that the movement control device 100 causes more users U10 to visually recognize the advertising content C10, the advertising effect of the advertising information can be enhanced.

[5-3. Sensing (3)]
The sensing by the exploration unit 131 described above can be said to be sensing based on the viewpoint that there is a high possibility that the user U10 exists in a place where radio waves, people, vehicles, and terminals are concentrated. Here, an example will be described in which the user U10 who is more likely to be interested in the advertisement information provided by the moving object A01 is sensed as a candidate for the advertisement providing target. Specifically, the exploration unit 131 notifies the user U10 of information related to the moving object A01 and senses the user U10 that has responded to the notification. This point will be described below.

  In the following, an example in which a predetermined application related to the moving object A01 (hereinafter may be referred to as “moving object application”) is installed in the terminal device 10 used by the user U10.

  Here, the exploration unit 131 notifies the terminal device 10 of information related to the moving object A01 (for example, that the moving object A01 is approaching). Then, when receiving the push notification, the terminal device 10 displays the received push notification in a predetermined format to notify the user U10 of information related to the moving object A01. For example, the terminal device 10 displays a logo mark that reads “A moving object is approaching!”. In addition, the terminal device 10 may notify with a predetermined alarm sound instead of displaying, or may use both together.

  Then, when the user U10 performs an operation for starting the moving object application, the terminal device 10 starts (activates) the moving object application. Subsequently, the terminal device 10 transmits terminal position information to the exploration unit 131. The search unit 131 receives the terminal location information.

  Then, the determination unit 132 receives the terminal position information and the map information received by the exploration unit 131 from the terminal device 10 in which the moving object application is activated (hereinafter may be referred to as “activated terminal device 10”). The travel route is determined based on the above. That is, when the determination unit 132 receives the terminal position information of the terminal device 10 activated from the exploration unit 131, the determination unit 132 identifies the area where the user U10 is supposed to be located based on the received terminal position information. The destination D01 of the moving object A01 is calculated. Then, the determination unit 132 determines a moving route so that the moving object A01 is directed to the destination D01.

  As described above, the movement control device 100 senses the user U10 by receiving the terminal position information of the terminal device 10 activated in response to the push notification. It is assumed that the user U10 who activated the application is activated because he / she is interested in the advertisement information provided by the moving object A01. That is, the movement control device 100 can cause the user U10 who is particularly interested in the advertisement information provided by the moving object A01 to visually recognize the advertisement. Thereby, the movement control apparatus 100 can provide advertising information with high advertising effectiveness that has been targeted.

  In the above example, the searching unit 131 may detect the position of the terminal device 10 that has received the push notification but has not been activated. And the search part 131 acquires the terminal location information of the activated terminal device 10, and the terminal location information of the terminal device which is not activated. In this case, the determination unit 132 may determine a route according to the terminal position of each terminal device 10 using a weighting factor according to whether or not each terminal device 10 is activated. Moreover, the determination part 132 may determine the movement path | route according to the terminal position of each terminal device 10, and may correct the movement path | route determined further according to the terminal position of the activated terminal device 10. FIG.

  Next, the terminal device 10 for realizing the sensing shown in the above example will be described with reference to FIG. FIG. 7 is a diagram illustrating a configuration example of the terminal device 10 according to a modification of the embodiment. As illustrated in FIG. 7, the terminal device 10 includes a communication unit 11, an input unit 12, an output unit 13, a GPS reception unit 14, and an application control unit 15.

  The communication part 11 is implement | achieved by NIC etc., for example. The communication unit 11 is connected to the network N by wire or wirelessly.

  The input unit 12 is an input device that receives various operations from the user. For example, the input unit 12 is realized by a keyboard, a mouse, an operation key, or the like. Moreover, the input part 12 transmits the signal for activating an application to the transmission part 18, when the operation which activates an application is received from the user U10. The output unit 13 is a display device for displaying various information. For example, the output unit 13 is realized by a liquid crystal display or the like. In addition, when a touch panel is employ | adopted for the terminal device 10, the input part 12 and the output part 13 are integrated.

  The GPS receiving unit 14 transmits the terminal position information to the transmitting unit 18 when receiving a terminal position information request for the terminal device 10 from the transmitting unit 18.

  The application control unit 15 is realized, for example, by executing various programs (an example of a terminal control program) stored in a storage device inside the terminal device 10 using the RAM as a work area by a CPU, an MPU, or the like. The application control unit 15 is realized by an integrated circuit such as ASIC or FPGA (Field Programmable Gate Array).

  Such an application control unit 15 executes and controls the above-described moving object application. The moving object application may be installed in the terminal device 10 by being downloaded from the movement control device 100, or downloaded from a server device other than the movement control device 100 (for example, a server device that provides various applications). It may be installed in the terminal device 10.

  The application control unit 15 includes a reception unit 16, a display control unit 17, and a transmission unit 18, and realizes or executes information processing functions and operations described below. Note that the internal configuration of the application control unit 15 is not limited to the configuration illustrated in FIG. 7, and may be another configuration as long as the information processing described below is performed. Further, the connection relationship between the processing units included in the application control unit 15 is not limited to the connection relationship illustrated in FIG. 7, and may be another connection relationship.

  The receiving unit 16 receives information related to the moving object A01 that is pushed from the movement control device 100.

  The display control unit 17 controls display of various information on the output unit 13 in accordance with various operations accepted by the input unit 12. The display control unit 17 according to the modified example displays an input screen for inputting user information, a push notification from the movement control device 100, various information, and the like according to various operations received by the input unit 12. Control display.

  When receiving the application activation signal from the input unit 12, the transmission unit 18 requests terminal position information of the terminal device 10 from the GPS reception unit 14. Then, when the terminal location information is acquired from the GPS receiver 14, the transmitter 18 transmits the acquired terminal location information to the exploration unit 131. Note that the terminal device 10 may transmit terminal location information to the exploration unit 131 via a predetermined external server device.

[5-4. (Movement route determination mode)
The determination part 132 mentioned above may determine a movement path | route with various different forms other than the said embodiment. Below, the different form about the determination of the movement route by the determination part 132 is demonstrated.

  In the above-described embodiment, the determination unit 132 determines the moving route of the moving object A01 based on the position information of the user U10 as a result of sensing by the exploration unit 131 and the road direction information that is map information. Indicated. However, the determination unit 132 compares the position where the user U10 is located with map information to estimate the moving means used by the user U10, and determines the position where the user U10 is located and the estimated moving means. Accordingly, the moving path of the moving object A01 can be determined. This point will be described with reference to FIGS.

  FIG. 7 is a diagram illustrating an example of the movement control process according to the modification of the embodiment. As illustrated in FIG. 7, the exploration unit 131 acquires position information of the users U101, U102, and U103 by sensing the users U101, U102, and U103. The search unit 131 transmits the position information to the determination unit 132.

  The determination unit 132 recognizes that the users U101, U102, and U103 exist on a predetermined roadway by comparing the position information of the users U101, U102, and U103 sensed by the exploration unit 131 with the map information. . In this case, the determination unit 132 estimates that the users U101, U102, and U103 are using a car.

  Hereinafter, as a specific example, a case will be described in which the determining unit 132 determines the moving path of the moving object A01 according to the position where the user U101 is located and the estimated moving means. When it is estimated that the user U101 is using a car, the determination unit 132 recognizes the direction of the roadway by referring to road information that is map information. Then, the determination unit 132 estimates the line-of-sight direction E101 of the user U101 when it is estimated that the user U101 is using a car. Generally, it is assumed that the line-of-sight direction E101 of the user U101 who uses the automobile has a higher tendency to go farther than the case where the user U101 is a pedestrian.

  Then, the determination unit 132 calculates the destination D10 based on the line-of-sight direction E101. And the determination part 132 determines the moving direction M10 which goes to the destination D10 as a moving path | route of moving object A01. The instruction unit 133 instructs the control unit A10 to move to the moving object A01 according to the movement path determined by the determination unit 132.

  Next, an example of a movement control process according to a modification of the embodiment will be described with reference to FIG. FIG. 8 is a diagram illustrating an example of a movement control process according to a modification of the embodiment. As illustrated in FIG. 8, the exploration unit 131 acquires position information of the users U101, U102, and U103 by sensing the users U101, U102, and U103. The search unit 131 transmits the position information to the determination unit 132.

  The determination unit 132 compares the position information of the users U101, U102, and U103 sensed by the exploration unit 131 with the map information, so that the users U101, U102, and U103 are located very close on a predetermined roadway. Recognize that. Further, when acquiring the bus operation information linked to the map information via the network N, the determination unit 132, based on the location information of the users U101, U102, U103 and the operation information, the user U101. , U102, and U103 are using the same bus.

  Hereinafter, as a specific example, a case will be described in which the determining unit 132 determines the moving path of the moving object A01 according to the position where the user U101 is located and the estimated moving means. When it is estimated that the user U101 is using the bus, the determination unit 132 recognizes the direction of the roadway by referring to road information that is map information. Then, the determination unit 132 estimates the line-of-sight direction E201 of the user U101 when it is estimated that the user U101 is using the bus. In general, when the user U101 uses a bus, the line-of-sight direction E201 of the user U101 is assumed to be perpendicular to the direction of the roadway.

  Then, the determination unit 132 calculates the destination D20 based on the line-of-sight direction E201. And the determination part 132 determines the moving direction M20 which goes to the destination D20 as a moving path | route of moving object A01. The instruction unit 133 instructs the control unit A10 to move to the moving object A01 according to the movement path determined by the determination unit 132.

  As described above, the movement control device 100 compares the position where the user U10 is located with the map information, estimates the moving means used by the user U10, and determines the position where the user U10 is located and the estimated movement. The moving path of the moving object A01 is determined according to the means. Thereby, the movement control apparatus 100 can determine the type of the moving body used by the user U10 and determine the moving path of the moving object A01 so that the user U10 can easily enter the field of view. For this reason, since the movement control apparatus 100 moves the moving object A01 with high accuracy to a place where the line of sight of the user U10 gathers, the advertising content C10 can be easily viewed by the user U10. Thereby, the movement control apparatus 100 can improve the advertising effect of the advertising information provided by the moving object A01.

[5-5. (Destination prediction)
The determination unit 132 can also predict the movement destination of the user U10 based on the map information, and determine the movement mode of the moving object A01 based on the predicted result. This point will be described with reference to FIG. FIG. 9 is a diagram illustrating an example of a movement control process according to a modification of the embodiment.

  As shown in FIG. 9, the exploration unit 131 senses users U101, U102, U103,..., U10n. And the search part 131 acquires the positional information on the user U101, U102, U103, ..., U10n. The search unit 131 transmits the position information to the determination unit 132.

  The determination unit 132 refers to the location information of the users U101, U102, U103,..., U10n sensed by the exploration unit 131 and the map information, and thereby the users U101, U102, U103,. Is present on a predetermined road.

  Subsequently, the determination unit 132 predicts positions of the users U101, U102, U103,..., U10n after a predetermined time based on the road information. Below, the case where the determination part 132 estimates the position after predetermined time of the user U101 is demonstrated as a specific example.

  The determination unit 132 recognizes from the map information that the road where the user U101 is located is a sidewalk. In this case, the determination unit 132 estimates that the user U101 is a pedestrian. Moreover, the determination part 132 estimates the moving direction M31 which is a direction where a pedestrian moves on the sidewalk where the user U101 is located. And the determination part 132 calculates the position after the predetermined time of the user U101 from the speed which a general pedestrian moves, and predicts the position after the predetermined time of the user U101. In the example illustrated in FIG. 7, the user U301 corresponds to the user U101 that has moved to a position after a predetermined time predicted by the determination unit 132.

  Then, the determination unit 132 predicts the line-of-sight direction E301 of the user U301 corresponding to the field of view of the user U101 that has moved to the predicted position after a predetermined time. The determination unit 132 calculates the predicted destination D30 based on the line-of-sight direction E301. The destination D30 is calculated from the range in which the moving object A01 can move after a predetermined time. And the determination part 132 determines the moving direction M30 which goes to the destination D30 as a moving path | route of moving object A01. The instruction unit 133 instructs the control unit A10 to move to the moving object A01 according to the movement path determined by the determination unit 132.

  Accordingly, the moving object A01 can accurately move to a place where the user's U10's line of sight gathers after a predetermined time. That is, since the movement control device 100 continues to move the moving object A01 in the vicinity of the place where the line of sight of the user U10 gathers, the advertising content C10 can be easily viewed by the user U10. Thereby, the movement control apparatus 100 can improve the advertising effect of the advertising information provided by the moving object A01.

  Moreover, the determination part 132 can also determine the movement aspect of the moving object A01 based on the traffic information of the position on the map where the user U10 where sensed by the search part 131 is located. In this case, the determination unit 132 acquires road traffic information (for example, road congestion information) linked to the map information via the network N. Then, the determination unit 132 predicts that many users U10 remain in the predetermined area due to road congestion or the like after a predetermined time in the area where the user U10 sensed by the exploration unit 131 is located. In this case, the determination unit 132 predicts the line-of-sight direction of the user U10 when the user U10 remains in a predetermined area due to road congestion. That is, the determination unit 132 calculates a place where the advertising content C10 is easily visible in the line of sight of the user U10 when staying in a predetermined area. And the determination part 132 determines the moving path | route of moving object A01 so that it may go to this place. For example, when the determination unit 132 acquires information such that traffic congestion at a level at which the moving speed of the user U10 is equal to or less than a predetermined threshold occurs, the determining unit 132 does not move beyond the road but moves in the horizontal direction of the user U10. A movement route for moving A01 is determined.

  Thus, the movement control apparatus 100 can continue to move the moving object A01 in the vicinity of the place where the line of sight of the user U10 gathers by using the traffic information together with the map information. That is, since the movement control device 100 makes it easy for the user U10 to visually recognize the advertising content C10, the advertising effect of the advertising information can be enhanced.

[5-6. Event information etc.)
Moreover, the determination part 132 can also determine the moving aspect of moving object A01 based on the event information in the area which provides an advertisement. In this case, the determination unit 132 acquires the event information of the facility linked with the map information via the network N. This point will be described with reference to FIG. FIG. 10 is a diagram illustrating an example of the movement control process according to the modification of the embodiment.

  The moving object A01 may move in the vicinity of a facility (for example, a stadium or a stadium) where many people gather by holding an event. In the example shown in FIG. 10, the moving object A01 moves in the vicinity of the stadium 200 where the event is held. In this case, the determination unit 132 can determine the moving path of the moving object A01 based on the map information to be held and the acquired event information.

  That is, the determination unit 132 recognizes the position of the stadium 200 based on the map information held. Moreover, the determination part 132 recognizes the date and time when many people gather in the stadium 200 based on the acquired event information. And the determination part 132 estimates that the user U10 is located in the auditorium of the stadium 200 on this date.

  And the determination part 132 determines the movement path | route which moves the moving object A01 to the vicinity of the stadium 200 so that many users U10 can visually recognize the advertising content C10 on this date and time. Furthermore, the determination unit 132 determines a travel route for causing many users U10 to visually recognize the advertising content C10, for example, immediately before an event is held in the stadium 200. For example, the determination unit 132 determines a movement route that goes in the movement direction M40 passing through the stadium 200. Or the determination part 132 determines the movement path | route which goes to the moving directions M41, M42, and M43 which turn the stadium 200. FIG. In this case, the determination unit 132 adjusts the direction of the moving object A01 and determines the moving path so that the advertising content C10 enters the field of view of the user U10 located in the stadium 200. In addition, the determination unit 132 may evacuate from the vicinity of the stadium 200 during the event or avoid moving to a facility where advertisements are prohibited from being provided based on the event information. A movement route may be determined.

  As described above, the movement control device 100 can move in advance to a place where the line of sight of many users U10 gathers based on the event information. That is, the movement control device 100 moves the moving object A01 accurately near the place where the line of sight of the user U10 gathers, so that the advertising content C10 can be easily viewed by the user U10. Thereby, the movement control apparatus 100 can improve the advertising effect of the advertising information provided by the moving object A01.

  Note that the information acquired by the determination unit 132 is not limited to the event information as described above. For example, the determination unit 132 acquires information about an area where there are many people every hour in conjunction with the map information. As an example, the determination unit 132 acquires information regarding stations that are congested during a predetermined time period. In this case, the determination unit 132 determines a moving path of the moving object A01 that turns around the corresponding station during the time period. Or the determination part 132 acquires the information regarding the road of the three-way crossing crowded in a predetermined time slot | zone. Also in this case, the determination unit 132 can determine the moving path of the moving object A01 that turns around the corresponding three-way crossing in such a time zone.

[5-7. Cooperation with communication service)
In the above embodiment, the movement control device 100 provides various information to the terminal device 10 based on various operations performed on the terminal device 10 by the user U10 when there is a cooperative relationship with an external server device that provides a predetermined communication service. You may distribute. Specifically, the distribution unit 134 distributes the advertisement information to the terminal device 10 that has transmitted a captured image obtained by capturing the moving object A01 to a predetermined server device. This point will be described with reference to FIG.

  FIG. 11 is a diagram illustrating an example of cooperation between the mobility control device 100 and the SNS server device 300 according to a modification of the embodiment. Here, it is assumed that the mobility control device 100 is linked to an SNS (Social Networking Service) server device 300 as an external server device, and the SNS is twitter (registered trademark).

  As illustrated in FIG. 11, the terminal device 10 captures the moving object A01 according to the operation of the user U10 (step S31). At this time, the terminal apparatus 10 may receive a request for capturing the moving object A01 from the movement control apparatus 100. The request for photographing the moving object A01 to the terminal device 10 is, for example, a push notification from the movement control device 100.

  Subsequently, the terminal device 10 uploads the captured image of the moving object A01 to the SNS server device 300 together with a predetermined hash tag (for example, #Airship ○ approaching!) According to the operation of the user U10 (step S32). Then, the SNS server device 300 notifies the movement control device 100 that there has been an upload from the terminal device 10 (step S33).

  And the delivery part 134 delivers predetermined reward data, such as a coupon and a shopping point, to the corresponding terminal device 10, when a notification is received from the SNS server device 300 (step S34). The distribution unit 134 may perform image authentication and position authentication of the captured image in order to confirm that the uploaded captured image is captured in real time.

[5-8. Real-time sensing
In the above-described embodiment, an example has been described in which the exploration unit 131 senses information distribution target candidates, and the determination unit 132 determines a movement route based on the sensing result. However, the exploration unit 131 senses information candidate candidates again while the moving object is moving according to the movement route determined by the determination unit 132, and the determination unit 132 is sensed again by the exploration unit 131. The moving path of the moving object A01 may be changed based on the search result. And the movement control apparatus 100 may implement | achieve such a search again in each embodiment mentioned above.

  For example, the movement control device 100 senses the terminal device 10 by push notification and determines a movement route based on the sensing result. Thereafter, the exploration unit 131 always performs sensing while the moving object A01 is moving. Then, the exploration unit 131 senses that the terminal device 10 for which the moving object application has not been activated is activated by the user while the moving object A01 is moving. That is, the exploration unit 131 receives terminal location information transmitted by the terminal device 10 in which the application is activated.

  And the determination part 132 changes the already determined movement path | route based on the received terminal location information. Then, the instruction unit 133 instructs the moving object A01 to move based on the changed moving route.

  In this way, the movement control device 100 can flexibly change the movement route according to the situation of the user U10. In other words, the movement control device 100 can increase the probability that the user U10 who is interested in the advertisement information provided by the moving object A01 will visually recognize the advertisement content C10. Therefore, the advertisement effect of the advertisement information can be enhanced.

[5-9. System configuration〕
In the above embodiment, the movement control device 100 has been described as being mounted on the moving object A01. However, the movement control apparatus 100 may exist outside the moving object A01. And each embodiment mentioned above may be implement | achieved by the movement control apparatus 100 and the moving object A01 cooperating.

  When the movement control apparatus 100 exists outside the moving object A01, the movement control apparatus 100 transmits data indicating the determined movement path of the moving object A01 to the moving object A01. In this case, the control unit A10 of the moving object A01 or any part inside the moving object A01 has means for receiving data indicating the movement path. Then, the control unit A10 controls the movement of the moving object A01 based on the data indicating the accepted movement route.

[6. (Advertisement analysis)
Further, the movement control device 100 may calculate the advertising effect due to the movement of the moving object A01. For example, the movement control device 100 may report the calculated result to the advertiser. Specifically, the mobile control device 100 acquires and analyzes the sensing number, sensing increase number, active number, active increase number, server access number, blog upload number, tweet number, coupon distribution number, distribution coupon usage number, and the like. And may report to advertisers.

[7. Others]
Of the processes described in the above embodiment, all or part of the processes described as being automatically performed can be performed manually, or all of the processes described as being performed manually or A part can be automatically performed by a known method. In addition, the processing procedures, specific names, and information including various data and parameters shown in the document and drawings can be arbitrarily changed unless otherwise specified.

  Further, each component of each illustrated apparatus is functionally conceptual, and does not necessarily need to be physically configured as illustrated. In other words, the specific form of distribution / integration of each device is not limited to that shown in the figure, and all or a part thereof may be functionally or physically distributed or arbitrarily distributed in arbitrary units according to various loads or usage conditions. Can be integrated and configured.

  For example, in each of the above-described embodiments, the search unit 131 searches for the position where the user U10 is located, and the determination unit 132 determines the destination of the moving object A01 based on the search result by the search unit 131 and the map information. An example of determining D01 is shown. However, the exploration unit 131 may perform determination processing for the destination D01 to be performed by the determination unit 132. Alternatively, the determination unit 132 may perform a search process to be performed by the search unit 131.

  For example, in each embodiment, the determination part 132 showed the example which estimates the gaze direction of the user U10 based on the human visual field model etc. which are known beforehand. However, the prediction method performed by the determination unit 132 is not limited to this. For example, the determination unit 132 may recognize the direction of the face of the user U10 by the imaging device provided in the moving object A01, and estimate the direction as the line-of-sight direction. Moreover, the determination part 132 may track the movement of the pupil of the user U10 with an imaging device and specify the direction of the line of sight.

  Further, for example, the mobility control device 100 according to each embodiment described above has been described as having the distribution unit 134, but the distribution unit 134 may not be included. Moreover, although the example in which the exploration device 140 is mounted inside the movement control devices 100 and 200 has been shown, the present invention is not limited to this. That is, the exploration device 140 may be present at any location within the moving object A01.

  Moreover, each embodiment mentioned above can be combined suitably in the range which does not contradict a process content.

[8. hardware〕
Further, the movement control device 100 according to each embodiment described above is realized by a computer 1000 having a configuration as shown in FIG. 12, for example. Hereinafter, the movement control apparatus 100 will be described as an example. FIG. 12 is a hardware configuration diagram illustrating an example of a computer 1000 that implements the functions of the movement control apparatus 100. The computer 1000 includes a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400 and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 is started up, a program depending on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from other devices via the communication network 500 and sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to other devices via the communication network 500.

  The CPU 1100 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides it to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the movement control apparatus 100 according to the embodiment, the CPU 1100 of the computer 1000 implements the function of the movement control unit 130 by executing a program loaded on the RAM 1200. The HDD 1400 stores data in the storage unit 120. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices via the communication network 500.

[9. effect〕
As described above, the movement control device 100 according to the embodiment searches for a position on the map where the user U10 who is a candidate for information provision is located, and on the map searched by the searching unit 131 Based on the position, a determining unit 132 that determines a moving mode in which the visibility of the moving object A01 that provides information is higher, and an instruction unit that instructs the moving object A01 to move in the moving mode determined by the determining unit 132 133.

  Thereby, the movement control apparatus 100 which concerns on embodiment can search the position on the map of the user U10, and can determine the movement aspect from which the visual recognition rate of moving object A01 becomes higher based on the position on this map. Therefore, it is easy for the user U10 to visually recognize the advertisement content C10 that is the advertisement information provided by the moving object A01. For this reason, the movement control apparatus 100 according to the embodiment can enhance the advertising effect of the advertising content C10 provided by the moving object A01.

  In addition, the determination unit 132 determines a moving route in which the visual recognition rate of the moving object A01 is higher as the movement mode based on the search result by the searching unit 131. Specifically, the determining unit 132 determines a moving mode in which the visibility of the moving object A01 is higher based on the number of users U10 searched by the searching unit and the map information of the area where the user U10 is located. To do.

  That is, the movement control device 100 according to the embodiment searches the user U10 and determines a moving route as a moving mode of the moving object A01 based on the search result and the map information. Thereby, the movement control apparatus 100 according to the embodiment can make more users U10 visually recognize the advertising content C10 that is the advertising information provided by the moving object A01. For this reason, the movement control apparatus 100 according to the embodiment can enhance the advertising effect of the advertising content C10.

  Moreover, the determination part 132 determines the movement aspect from which the visual recognition rate of the moving object A01 becomes higher based on the direction of the road where the user U10 is located.

  Thereby, the movement control apparatus 100 according to the embodiment makes it easy for the user U10 to enter the field of view of the advertising content C10 that is the advertising information provided by the moving object A01. For this reason, the movement control apparatus 100 according to the embodiment can easily transmit the content of the advertisement content C10 to the user U10.

  Further, the determination unit 132 estimates the moving means used by the user U10 based on the position where the user U10 is located, and according to the position on the map where the user U10 is located and the estimated moving means, A moving mode in which the visibility of the moving object A01 is higher is determined.

  Thereby, the movement control apparatus 100 according to the embodiment can determine the type of the moving body used by the user U10 and determine the moving path of the moving object A01 so that the user U10 can easily enter the field of view.

  Further, the determination unit 132 determines a movement mode in which the moving object A01 has a higher visibility rate based on the traffic information of the position on the map where the user U10 searched by the searching unit 131 is located.

  Thereby, since the movement control apparatus 100 according to the embodiment can continue to move the moving object A01 near the place where the line of sight of the user U10 gathers using the traffic information, the advertising content C10 can be easily viewed by the user U10. can do.

  In addition, the determination unit 132 predicts the destination of the user U10 based on the position on the map where the user U10 is located and the map information, and the movement mode in which the visibility of the moving object A01 is higher based on the predicted result. To decide.

  Thereby, the movement control apparatus 100 according to the embodiment can accurately move the moving object A01 to a place where the line of sight of the user U10 gathers after a predetermined time. That is, the movement control device 100 according to the embodiment can make the advertising content C10 easily visible to the user U10 after a predetermined time.

  In addition, the movement control device 100 according to the embodiment further includes a distribution unit 134 that distributes information to the user U10 whose position on the map has been searched by the search unit 131.

  Thereby, the movement control apparatus 100 according to the embodiment can cause the user U10 to be interested in the moving object A01. Moreover, the movement control apparatus 100 according to the embodiment can provide advertisement information to the user U10 without depending on the advertisement content C10.

  In addition, the distribution unit 134 distributes the captured image captured by the moving object A01 together with the predetermined advertisement information to the user U10 whose position on the map has been searched by the searching unit 131.

  Thereby, the movement control apparatus 100 according to the embodiment can further increase the advertising effect of the advertising information provided by the moving object A01, and can convey the area information to the user U10.

  Further, the distribution unit 134 distributes information to the user U10 who has transmitted a captured image obtained by capturing the moving object A01 to a predetermined server device.

  Thereby, the movement control apparatus 100 according to the embodiment can provide predetermined information to the user U10 who is particularly interested in the moving object A01. Thereby, the movement control apparatus 100 according to the embodiment realizes the provision of an advertisement with a high advertising effect targeted.

  In addition, the searching unit 131 searches the position of the user U10 on the map again while the moving object A01 is moving according to the moving mode determined by the determining unit 132. The determination unit 132 changes the movement mode in which the visibility of the moving object A01 is higher based on the search result searched again by the search unit 131.

  Thereby, the movement control apparatus 100 according to the embodiment can flexibly change the movement route according to the situation of the user U10. In other words, the movement control device 100 can increase the probability that the user U10 who is interested in the advertisement information provided by the moving object A01 will visually recognize the advertisement content C10. Therefore, the advertisement effect of the advertisement information can be enhanced.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings. It is possible to implement the present invention in other forms with improvements.

  In addition, the “section (module, unit)” described above can be read as “means” or “circuit”. For example, the search unit can be read as a search means or a search circuit.

DESCRIPTION OF SYMBOLS 1 Movement control system 10 Terminal apparatus 100 Movement control apparatus 110 Communication part 120 Storage part 121 Map information storage part 122 Distribution information storage part 130 Movement control part 131 Search part 132 Determination part 133 Instruction part 134 Distribution part 140 Search apparatus

Claims (12)

An exploration unit that explores the location on the map where candidates for information provision are located,
Based on the position on the map searched by the search unit, the moving means used by the candidate for information provision target is estimated, and the position on the map where the candidate for information provision target is located is estimated. A determining unit that determines a moving mode in which the visibility of a moving object that provides information is higher in accordance with the moving means ,
An instruction unit that instructs the moving object to move according to the movement mode determined by the determination unit;
A movement control device comprising: The determination unit
Based on the exploration result by the exploration unit, to determine a movement route that the visibility of the moving object is higher as the movement mode,
The movement control apparatus according to claim 1. The determination unit
A moving mode in which the visibility of the moving object is higher based on the number of candidates for the information providing target searched for for each area by the searching unit and the map information of the area where the candidate for the information providing target is located. To decide,
The movement control apparatus according to claim 1 or 2, characterized by the above. The determination unit
Based on the direction of the road where the candidate for the information provision target is located, determine a movement mode in which the visibility of the moving object is higher.
The movement control apparatus according to any one of claims 1 to 3, wherein The determination unit
Based on the traffic information of the position on the map where the candidate for the information provision target searched by the search unit is located, determine a movement mode in which the visibility of the moving object is higher.
The movement control device according to any one of claims 1 to 4 , wherein The determination unit
Based on the position on the map where the candidate for the information provision target is located and the map information, the movement destination of the candidate for the information provision target is predicted, and the visibility of the moving object becomes higher based on the predicted result. Determine the mode of movement,
The movement control apparatus according to any one of claims 1 to 5 , wherein Movement according to any one of claims 1 to 6, characterized by comprising the probe unit further distribution unit for distributing information to the probed the information provision target candidate position on the map by Control device. The delivery unit
Deliver a photographed image photographed by the moving object together with predetermined advertisement information to the candidate for the information provision target whose position on the map has been explored by the exploration unit;
The movement control apparatus according to claim 7 . The delivery unit
Distributing information to candidates for information provision targets that have transmitted captured images of the moving object transmitted to a predetermined server device;
The movement control device according to claim 7 or 8 , characterized in that. The exploration part
While the moving object is moving according to the movement mode determined by the determination unit, the position of the candidate for information provision on the map is searched again,
The determination unit
Based on the exploration results re-explored by the exploration unit, change the movement mode in which the visibility of the moving object is higher,
The movement control device according to any one of claims 1 to 9 , wherein A movement control method executed by a computer,
An exploration process for exploring the location on the map where candidates for information provision are located,
Based on the position on the map searched in the search step, the moving means used by the candidate information providing target is estimated, and the estimated position on the map where the candidate information providing target is located. A determining step for determining a moving mode in which the visibility of a moving object providing information is higher according to the moving means ,
An instruction step for instructing the moving object to move according to the movement mode determined by the determination step;
The movement control method characterized by including. A mobility control system including a mobility control device and a terminal device,
The movement control device includes:
An exploration unit for exploring a position on the map of the candidate for information provision from the position information acquired from the terminal device possessed by the candidate for information provision;
Based on the position on the map searched by the search unit, the moving means used by the candidate for information provision target is estimated, and the position on the map where the candidate for information provision target is located is estimated. A determining unit that determines a moving mode in which the visibility of a moving object that provides information is higher in accordance with the moving means ,
An instruction unit that instructs the moving object to move according to the movement mode determined by the determination unit;
With
The terminal device
A movement control system comprising: a transmission unit that transmits position information of the terminal apparatus to the movement control apparatus.

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