JP6060243B2 - Program, recording medium, information processing apparatus, control method, and content providing system - Google Patents

Description

The present invention is a program, a recording medium, an information processing apparatus, relates to a control method and a content providing system, relating to the content services offered particularly over a network.

  Client devices such as personal computers (PCs) that can be connected to a network have become widespread. With the spread of such devices, the network population on the Internet is increasing. In recent years, various services using the Internet have been developed for network users, and entertainment services such as games are also provided.

  Services for network users include so-called online game services such as MMORPG (Massively Multiplayer Online Role-Playing Game). For example, the user can enjoy the content provision of such an online game service by starting a browsing application on the client device and connecting to the service providing server.

  Some online game services require advertisement display for content provision. There are various modes in the advertisement display method, but all are forcibly displaying advertisements simultaneously. However, such simultaneous display of advertisements during content provision can bring about the following troublesome situation for content users. For example, the advertisement display may narrow the display range of the content. Alternatively, content display processing resources are allocated to the advertisement display update processing, which may cause a delay in content display. In order to eliminate such disadvantages due to advertisement display, Patent Document 1 discloses that advertisement pop-up display timing can be selected by the user before, during, or after playback of content. A technique is disclosed.

JP 2008-040622 A

  However, when the advertisement display is performed before or particularly after the content is reproduced as in Patent Document 1, the user may not intentionally view the advertisement display. In this case, the advertisement effect desired by the advertiser cannot be obtained, and the offer form is not attractive to the advertiser.

  Further, when advertisement display is performed during content reproduction, a form in which the advertisement is temporarily displayed and the advertisement is displayed as in the conventional television broadcast is assumed in order to solve the above-described simultaneous display problem. . The timing of advertisement display in television broadcasting is intentionally set by the content production side according to the program structure. On the other hand, for example, in a video distribution service using the Internet, a huge number of videos are provided to users as contents. For such a large number of contents, it is not realistic for the production side or the service management side to set the advertisement display timing, and therefore the advertisement display timing is usually set based on a specific standard.

  However, when the advertisement display timing is automatically set as described above, the reproduction is temporarily stopped for the advertisement display regardless of the development of the content being reproduced. For this reason, there is a possibility that the user's interest will be cut off. In particular, in the case of interactive content such as an online game service, it is difficult to automatically set advertisement display timing because progress and development vary depending on the user.

The present invention has been made in view of the above problems, in providing content, program for a suitable ad for both advertisers and users, recording medium, an information processing apparatus, control method, and content providing system The purpose is to provide.

In order to achieve the above-described object, a program according to at least one embodiment of the present invention includes a process for determining a reproducible time related to content to be provided to a computer and a range of the reproducible time determined. A program for executing a process for controlling the provision of content data relating to content and a process for controlling the provision of advertisement data relating to an advertisement for which a reproduction instruction has been made among a plurality of advertisements. In response to the reproduction of the advertisement for which the reproduction instruction has been issued, the time that can be reproduced for the advertisement is increased by a predetermined amount, and the predetermined amount is between at least some of the plurality of advertisements. It is different .

  With such a configuration, according to the present invention, it is possible to display an advertisement suitable for both an advertiser and a user in content provision.

The figure which showed the system configuration | structure of the game system which concerns on Embodiment 1 of this invention. The block diagram which showed the function structure of the game server 100 which concerns on embodiment of this invention. The block diagram which showed the function structure of the client apparatus 200 which concerns on embodiment of this invention. The flowchart which illustrated the content utilization process performed in the client apparatus 200 which concerns on Embodiment 1 of this invention. Example of a screen displayed when using content in the client device 200 according to the first embodiment of the present invention The figure which showed the system configuration | structure of the content provision system which concerns on Embodiment 2 of this invention. The flowchart which illustrated the content provision process performed in the client apparatus 200 which concerns on Embodiment 2 of this invention.

[Embodiment 1]
Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings. In the embodiment described below, the present invention is applied to a game system including a client device used by a user and a game server that provides game content to the client device via a network. Will be explained. However, the present invention can be applied to any client device that can determine the use of content used in the client device on condition that an advertisement is displayed. The game server is an example of the content providing device of the present invention.

《Game system configuration》
FIG. 1 is a diagram showing a system configuration of a game system according to an embodiment of the present invention. As illustrated, the game server 100 and the client device 200 are connected to each other via a network 300 so that they can communicate with each other. Specifically, a browsing application (hereinafter referred to as a browser) is started in the client device 200 and the game server 100 is accessed, whereby the game server 100 and the client device 200 are connected.

  In the present embodiment, the client device 200 can receive content related to the game content service provided by the game server 100 by connecting to the game server 100. The game content related to the game content service can be used by the user by executing the corresponding processing in the client device 200 using necessary data received from the game server 100 by the function of the browser activated on the client device 200. You may be in a state. In addition, the game content is made available to the user by executing the corresponding processing in the game server 100 and providing the screen displayed in the browser obtained as a result of the processing in a streaming distribution format. Also good. In the following description, it is assumed that the game content is made available to the user by being executed on the client device 200. However, when executed on the game server 100, the main body that performs each operation is changed as appropriate. By doing so, it can be easily imagined that it can be realized as well.

<Configuration of game server 100>
Here, the functional configuration of the game server 100 of the present embodiment will be described with reference to the block diagram of FIG.

  The server CPU 101 controls the operation of each block that the game server 100 has. Specifically, the server CPU 101 controls the operation of each block by reading out the operation program for each block stored in the server ROM 102 and developing it in the server RAM 103 for execution.

  The server ROM 102 is a rewritable nonvolatile memory, for example, and stores parameters necessary for the operation of each block in addition to the operation program for each block of the game server 100. The server RAM 103 is a volatile memory, and is used not only as a development area for the operation program of each block but also as a storage area for storing intermediate data output in the operation of each block.

  The content recording unit 104 stores data (content data) related to game content provided by the game server 100 of the present embodiment. The content data includes various data such as a game program and graphic data that are necessary for executing the processing corresponding to the game content. In this embodiment, the content data stored in the content recording unit 104 is transmitted to the client device 200 via the server communication unit 106 described later when the client device 200 connected via the network 300 uses the service. The

  The advertisement information recording unit 105 stores information (advertisement information) related to advertisements displayed during execution of the game content provided by the game server 100 of the present embodiment. The advertisement information may be, for example, image data or moving image data itself corresponding to an advertisement, or information specifying advertisement data held in an external server.

  In the game content provided by the game server 100 of the present embodiment, the time that the user can use the game content (usable time) is set on the condition that an advertisement is displayed. The initial value of the available time is 0, and the user can increase the available time by selecting and displaying an advertisement to be displayed at the start of service use. The increase amount of available time is set for each selectable advertisement, and the user can select an advertisement after understanding the increase amount by notification. Note that the increase amount may be set in consideration of, for example, the relevance to the game content to be used and the fashion.

  The available time decreases according to the game content execution time. When the available time reaches 0, the game content is paused, and the user can increase the available time by displaying the advertisement again, and can resume the paused game content. In addition, the user can intentionally suspend the use of the game content before the available time becomes 0, and increase the available time by displaying an advertisement. That is, in the game content providing service of the present embodiment, the user can “charge” the available time of the content by displaying an advertisement, and use it systematically while predicting the development of the game in advance. Possible time can be secured.

  Thereby, the problem in the following situations can be solved. For example, in a situation where there is a high difficulty level that becomes a milestone in the progress of the story, such as a so-called “boss” character in game development, and the situation where play scenes that require time to capture are refraining, the user can secure the available time in advance It is. By doing in this way, it can avoid that the time which can be utilized in the play scene runs out and arouses interest. Alternatively, it is possible to avoid a disadvantage for the user that the service is forcibly stopped at a scene where a difficult operation input is required and the operation input fails after the restart.

  The server communication unit 106 is a communication interface that the game server 100 has. The server communication unit 106 can exchange data with the client device 200 via the network 300 according to a predetermined protocol.

<Configuration of Client Device 200>
Next, the functional configuration of the client device 200 of this embodiment will be described with reference to the block diagram of FIG.

  The CPU 201 controls the operation of each block included in the client device 200. Specifically, the CPU 201 controls the operation of each block by reading out the operation program of each block recorded in the ROM 202 or the recording medium 204 and developing it in the RAM 203 and executing it.

  The ROM 202 is, for example, a rewritable nonvolatile memory, and stores an operation program for each block of the client device 200, parameters necessary for the operation of each block, and the like. The RAM 203 is a volatile memory, and is used not only as a development area for the operation program of each block, but also as a storage area for storing intermediate data output in the operation of each block. In the client device 200 of the present embodiment, content data necessary for executing processing corresponding to the game content provided by the game server 100 is received via the communication unit 206 described later, and then stored in the RAM 203.

  The recording medium 204 is a recording device that is detachably attached to the client device 200 such as an HDD. In the present embodiment, the recording medium 204 stores at least a program related to the browser. When using a game content service provided by the game server 100, the user activates a browser and connects to the game server 100.

  The operation input unit 205 is a user interface included in the client device 200 such as a game pad, a mouse, or a keyboard. The operation input unit 205 analyzes the operation input made by the user to the corresponding device, and transmits a control signal corresponding to the operation input to the CPU 201.

  The communication unit 206 is a communication interface that the client device 200 has. The communication unit 206 can perform data transmission / reception with the game server 100 via the network 300 according to a predetermined protocol.

  The display unit 207 is a display device connected to the client device 200. The display unit 207 displays screen data generated by a GPU (not shown). In the present embodiment, the display unit 207 displays screen data related to game content executed in the browser.

《Content usage processing》
With regard to the content use processing of the client device 200 of this embodiment having such a configuration, specific processing will be described using the flowchart of FIG. The processing corresponding to the flowchart is realized by the CPU 201 reading a game program related to the game content provided by the game server 100 that can be executed, for example, on the browser, developing the program on the RAM 203, and using the browser function. can do. Note that this content use processing is described as being started when a game content to be used is selected by connecting to the game server 100 in a browser activated in the client device 200, for example.

  In step S <b> 401, the CPU 201 accepts selection of an acquisition method for the available time of game content to be provided. The available time of the game content provided by the game server 100 of the present embodiment can be acquired by displaying an advertisement or charging. In the following description, it is assumed that the user can acquire an available time equivalent to the case where one advertisement is displayed by billing. However, content usage by billing is not limited to this, and unlimited usage up to a predetermined sequence of content may be permitted. If the CPU 201 determines that the available time acquisition method selected by the user is an advertisement display, the CPU 201 moves the process to S402, and if the CPU 201 determines that it is a charge, moves the process to S403.

  In step S402, the CPU 201 reproduces the advertisement and causes the display unit 207 to display the advertisement. Information or data of an advertisement to be reproduced is read from the advertisement information recording unit 105 by, for example, the server CPU 101 and transmitted as advertisement information to the client device 200 via the server communication unit 106. The CPU 201 reads out and reproduces corresponding data from the advertisement information acquired by the communication unit 206, and displays an advertisement.

  For example, as shown in FIG. 5A, the advertisement is displayed on the display unit 207 by superimposing an advertisement display window 502 on an area 501 for displaying a game screen related to game content. To do. However, the implementation of the present invention is not limited to this, and the same window or area in which the game screen and the advertisement are displayed may be used.

  Further, in the present embodiment, description will be made assuming that one type of advertisement to be reproduced or one advertisement is automatically selected, but the advertisement to be reproduced may be selectable by the user. In this case, the CPU 201 causes the display unit 207 to display a list of selectable advertisements, for example. And if the selection instruction | indication of the advertisement which reproduces | regenerates by a user is received, CPU201 should just reproduce | regenerate advertisement. At this time, the usable time of the content that can be acquired by reproduction may be different for each selectable advertisement. For example, for an advertisement related to a similar game content or an advertisement of a game information site or the like, the usable time that can be acquired is short (for example, 10 minutes), and an advertisement unrelated to the game content or a game that the service provider wants to advertise intentionally For advertisements and the like related to content, the available usable time may be set to be long (for example, 25 minutes).

  After that, the CPU 201 moves the process to S404 after the reproduction of the advertisement is completed.

  On the other hand, if acquisition of available time by billing is selected in S401, the CPU 201 performs normal billing processing in S403, and moves the processing to S404 without displaying an advertisement.

  In step S <b> 404, the CPU 201 increases the available time stored in the RAM 203, for example. At the start of use of the content, the value of the available time is 0, and the CPU 201 increases the value of the available time by a predetermined time for advertisement reproduction or a time corresponding to charging in S402. Note that the available time information may be clearly indicated to the user even while the game content is being used, as indicated by reference numeral 503 in FIG. The available time decreases according to the usage time of the game content to be provided.

  In step S405, the CPU 201 executes normal game processing related to the game content, and displays a screen related to the game content.

  In step S406, the CPU 201 determines whether an advertisement display instruction has been issued. As described above, in this embodiment, even if the available time has not reached 0, the user can intentionally display an advertisement at an arbitrary timing and increase the available time. An instruction to display an advertisement during use of the content may be made by an operation input to the advertisement display instruction area 504 as shown in FIG. 5B, for example. The CPU 201 determines whether or not a control signal indicating that an operation input to the area has been received from the operation input unit 205. If the CPU 201 determines that an instruction to display an advertisement has been issued, the process proceeds to S408. If the CPU 201 determines that an advertisement display instruction has not been issued, the process proceeds to S407.

  In S407, the CPU 201 determines whether or not the available time has reached 0, that is, whether or not the continuous execution time of the game process has reached the increased available time increased in S405. If the CPU 201 determines that the available time has reached 0, it moves the process to S408, and if it determines that the available time has not reached, it moves the process to S405.

  In step S408, the CPU 201 temporarily stops the game progress in the game process started in step S405. At this time, the game process may hold the game screen in a paused state, or may be controlled not to display the paused game screen until the available time is increased.

  In step S409, the CPU 201 accepts selection of a method for acquiring available time of game content to be provided in the same manner as in step S401.

  If the CPU 201 determines that the selected method for obtaining the available time is advertisement display, after the advertisement reproduction in S410 and the process for increasing the available time in S412 are completed, the process returns to S405 and is paused. The game processing is resumed from the progressed game progress. If the CPU 201 determines that the selected method for obtaining the available time is billing, after the billing process in S411 and the process for increasing the available time in S412 are completed, the process returns to S405 and is paused. The game processing is resumed from the progressed game progress. If the game progress that has been paused is a situation where a user operation cannot be performed after restarting the game, such as during an operation input, the progress may be returned to the sequence in which the process requiring the operation input starts. To resume.

  In the game content service of this embodiment, advertisement display can be performed according to the user's intention. For this reason, when the available time reaches 0 in S407 and reaches S409, the CPU 201 may complete the content usage process when the user requests the end of the increase in the available time.

  As described above, the content use processing according to the present embodiment enables the content use user to increase the content useable time by displaying an advertisement or charging at a desired timing. That is, for the user, since the remaining available time can be adjusted according to the progress of the game, the occurrence of a situation where the game is interrupted at a timing not intended to use the game can be reduced. Further, for the advertiser, it is possible to provide an advertisement at a desired timing for the user who is considered to have a stable psychological state of the user while securing an opportunity to display the advertisement in order to use the game.

  In the present embodiment, the content is described as being provided via a network, but the embodiment of the present invention is not limited to this. For example, for content provided by a recording medium such as a DVD-ROM or CD-ROM, the present invention can be provided even if an advertisement display is required in order to use the content on a PC or a dedicated device. It is. In this case, advertisement data to be displayed may be included in the recording medium or provided via a network.

  As described above, the client device that can use the content accompanied by the advertisement display of the present embodiment can display an advertisement suitable for both the advertiser and the user in providing the content. Specifically, when the reproduction of the advertisement is instructed during the use of the content, the client device pauses the use of the content and reproduces the advertisement. Then, after the reproduction of the advertisement is completed, the client device increases the time for which the content can be used by a predetermined time for the advertisement, and makes the content usable by the time for which the increased content can be used. Control.

[Embodiment 2]
In the first embodiment described above, an example has been described in which processing related to the provision of game content is basically performed in the client device, and the available time is managed in the client device. However, the implementation of the present invention is not limited to this. The device that manages the available time is not limited to the client device, and may be managed on the server side that provides content to the client device, for example. Hereinafter, an example will be described in which the available time is managed and the moving image data corresponding to the available time is streamed to the client device.

  In the description of the present embodiment, an example in which moving image data as content is transmitted and received between the moving image server 600 having the same configuration as the game server 100 of the first embodiment and the client device 200 will be described. As shown in FIG. 6, the moving image server 600 and the client device 200 are connected via the network 300, and the content user executes a browser on the client device 200 to connect to the moving image server 600. It is assumed that a moving image distribution service provided by the moving image server 600 is used. In other words, in this embodiment, the CPU 201 does not execute the game process or the content use process described above, but only performs basic processes in the moving image distribution service such as decoding and playing received from the moving image server 600.

《Content provision processing》
Hereinafter, specific processing of the content providing processing of the present embodiment executed in the moving image server 600 will be described using the flowchart of FIG. The processing corresponding to the flowchart can be realized by the server CPU 101 reading out a corresponding program stored in the server ROM 102, for example, developing it in the server RAM 103, and executing it. Note that this content provision processing is a delivery request for a video content to be played back (target video) selected by the client device 200 when the client device 200 and the video server 600 are connected in a browser activated on the client device 200, for example. Will be described as being started when the server communication unit 106 receives.

  In step S <b> 701, the server CPU 101 determines whether the viewable time of the target moving image is zero. In the present embodiment, the information on the viewable time is stored in the server RAM 103, for example, and the CPU 201 refers to this information to make the determination in this step. If the server CPU 101 determines that the viewable time of the target moving image is 0, the process proceeds to S702. If the server CPU 101 determines that it is not 0, the process proceeds to S704. Needless to say, the viewable time may be set for viewing one target video, or may be set for viewing a plurality of videos provided by the video server 600, for example. .

  In step S <b> 702, the server CPU 101 transmits the advertisement information read from the advertisement information recording unit 105 to the client device 200 via the server communication unit 106 so that the advertisement is displayed on the client device 200. In the present embodiment, it is assumed that the viewable time can be acquired only by playing an advertisement. However, the viewable time may be acquired by billing as in the first embodiment. Further, the advertisement played back on the client device 200 may be selectable from a plurality of advertisements. In this case, it is assumed that the advertisement information selected and reproduced is transmitted from the client device 200 to the moving image server 600.

  In step S <b> 703, when the server CPU 101 determines that the reproduction of the advertisement in the client device 200 has been completed based on, for example, a notification from the client device 200, the server CPU 101 increases the viewable time by a predetermined time for the advertisement display.

  In step S <b> 704, the server CPU 101 reads the data of the target moving image from the content recording unit 104, transmits it to the server communication unit 106, and transmits it to the client device 200.

  In step S <b> 705, the server CPU 101 determines whether or not the client device 200 has been instructed to suspend reproduction of the target moving image and reproduce an advertisement in order to increase the viewable time. Specifically, the server CPU 101 determines this step based on whether or not information indicating that the instruction has been made is received from the client device 200. If the server CPU 101 determines that an instruction to reproduce the advertisement by temporarily interrupting the reproduction of the target moving image has been issued, the process proceeds to S707. If the server CPU 101 determines that the instruction is not issued, the process proceeds to S706.

  In step S <b> 706, the server CPU 101 determines whether the viewable time of the target moving image is zero. If the server CPU 101 determines that the viewable time of the target moving image is 0, it moves the process to S707, and if it determines that it is not 0, it returns the process to S705.

  In S707, the server CPU 101 temporarily stops data transmission of the target moving image, and returns the process to S702. In this case, when the process reaches S704 again, the server CPU 101 transmits data following the data of the temporarily stopped target moving image. That is, after the advertisement is reproduced, the frame data following the data of the target moving image before the pause is transmitted to the client device 200 and reproduced.

  As described above, for viewing of the target moving image on the client device 200, the moving image server 600 of the present embodiment increases the viewable time as the advertisement is displayed. The advertisement is displayed at an arbitrary timing during the reproduction of the target moving image. Since the video server 600 can temporarily stop the transmission of the target video and display the advertisement on the client device 200, it can control the viewable time by the user while maintaining the advertising effect desired by the advertiser. Services can be provided.

  In step S <b> 704, the server CPU 101 may perform control so that, for example, only moving image data corresponding to the remaining viewable time is transmitted to the client device 200. By doing so, data longer than the viewable time is not transmitted to the client device 200, and thus problems such as unauthorized viewing are eliminated.

  The data of the target moving image is, for example, H.264. It is transmitted as moving image data compressed by an encoding format such as H.264 format. In this case, the frame whose reproduction is paused in the client device 200 may be stopped immediately before an intra frame (a frame that can be decoded within the frame), such as a head frame of a coding unit. Alternatively, the frame whose transmission is resumed after being paused may be the next intra frame after the pause position or the immediately preceding intra frame. By doing in this way, even if the information referred to for decoding is not held during the pause, the frame of the target moving image displayed after the restart can be provided with a suitable image quality.

  As described above, the content providing system of the present embodiment can display an advertisement suitable for both the advertiser and the user in providing the content. Specifically, in the content providing system, when the reproduction of the advertisement is instructed during the reproduction of the content data, the client device pauses the reproduction of the content data and reproduces the advertising data. After the advertisement data is reproduced, the content providing device increases the time during which the content data can be reproduced by a predetermined amount for the advertisement. In addition, after transmitting the advertisement data, the content providing apparatus transmits content data corresponding to a time during which the content data can be reproduced.

Claims (9)

On the computer,
A process for determining a reproducible time for the content to be provided;
A process of controlling provision of content data related to the content within the determined reproducible time range;
A process of receiving a playback instruction for any of a plurality of advertisements in response to the stop of provision of the content data;
A process of controlling the providing of the advertisement data of the advertisement which the reproduction instruction of the plurality of advertisements have been made,
A program for executing
In the process of controlling the provision of the content data, when the reproduction of the content data for the reproducible time is completed, the provision of the content data is temporarily stopped,
In the determining process, according to the reproduction of the advertisement for which the reproduction instruction has been given, the reproducible time is increased by a predetermined amount for the advertisement,
In the process of controlling the provision of the content data, the provision of the content data is resumed in response to an increase in the reproducible time based on the reproduction instruction,
The predetermined amount is a program that differs among at least some of the plurality of advertisements. The program is
A process of receiving an instruction to pause provision of the content data;
A process of receiving a playback instruction for any of the plurality of advertisements after receiving the pause instruction;
Is further executed by the computer,
In the process of controlling the provision of the content data,
In response to receiving the suspension instruction, provision of the content data is suspended,
Wherein in response to the playable period has been increased, the program according to claim 1, providing the content data is resumed on the basis of reception of the reproduction instruction after receiving the pause instruction. On the computer,
A process for determining a reproducible time for the content to be replayed;
A process of controlling the reproduction of the content data related to the content within the determined reproducible time range;
A process of accepting a playback instruction for any of a plurality of advertisements in response to the stop of playback of the content data;
A process of controlling the reproduction of the advertisement data of the advertisement which the reproduction instruction of the plurality of advertisements have been made,
A program for executing
In the process of controlling the reproduction of the content data, when the reproduction of the content data for the reproducible time is completed, the reproduction of the content data is paused,
In the determining process, according to the reproduction of the advertisement for which the reproduction instruction has been given, the reproducible time is increased by a predetermined amount for the advertisement,
In the process of controlling the reproduction of the content data, the reproduction of the content data is resumed in response to an increase in the reproducible time based on the reproduction instruction,
The predetermined amount is a program that differs among at least some of the plurality of advertisements. The program according to any one of claims 1 to 3 , wherein the predetermined amount is determined according to a relationship between the content and the advertisement for which the reproduction instruction has been given. The program according to any one of claims 1 to 4 , further causing the computer to execute a process of notifying the predetermined amount for each of the plurality of advertisements. A computer-readable recording medium on which the program according to any one of claims 1 to 5 is recorded. Determining means for determining a reproducible time for the content to be provided;
First control means for controlling the provision of content data related to the content within the reproducible time range determined by the determination means;
Receiving means for receiving a reproduction instruction for any of a plurality of advertisements in response to the stop of provision of the content data;
And a second control means for controlling the providing of the advertisement data according to the reproduction instruction is made advertisements among the plurality of advertisements,
The first control means temporarily stops providing the content data when the reproduction of the content data for the reproducible time is completed,
The determining means increases the reproducible time by a predetermined amount for the advertisement according to the reproduction of the advertisement for which the reproduction instruction has been made,
The first control means resumes providing the content data in response to an increase in the reproducible time based on the reproduction instruction,
The information processing apparatus in which the predetermined amount is different among at least some of the plurality of advertisements. A determination step for determining a reproducible time for the content to be provided;
A first control step of controlling the provision of content data related to the content within the reproducible time range determined in the determination step;
A receiving step of receiving a reproduction instruction for any of a plurality of advertisements in response to the stop of provision of the content data;
A second control step of controlling the provision of advertisement data related to an advertisement for which a reproduction instruction has been made among the plurality of advertisements,
In the first control step, when the reproduction of the content data for the reproducible time is completed, the provision of the content data is suspended,
In the determining step, according to the reproduction of the advertisement for which the reproduction instruction has been given, the reproducible time is increased by a predetermined amount for the advertisement,
In the first control step, the provision of the content data is resumed in response to an increase in the reproducible time based on the reproduction instruction,
The control method of the information processing apparatus, wherein the predetermined amount is different among at least some of the plurality of advertisements. Determining means for determining a reproducible time for the content to be provided;
First reproduction means for controlling reproduction of content data related to the content within the reproducible time range determined by the determination means;
Accepting means for accepting a reproduction instruction for any of a plurality of advertisements in response to the reproduction stop of the content data;
And a second reproducing means for controlling the reproduction of the advertisement data of the advertisement playback has been instructed among the plurality of advertisements,
The first reproduction means pauses the reproduction of the content data when the reproduction of the content data for the reproducible time is completed,
The determining means increases the reproducible time by a predetermined amount for the advertisement according to the reproduction of the advertisement for which the reproduction instruction has been made,
The first reproduction means resumes reproduction of the content data in response to an increase in the reproducible time based on the reproduction instruction,
The content providing system, wherein the predetermined amount is different among at least some of the plurality of advertisements.

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