JP5957584B1 - Advertising space sales promotion system combining gift certificate or coupon offer - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertising space sales system that promotes advertisement placement and promotes sales of advertising space while reducing the burden on the advertiser without lowering the selling price of the advertising space. When an advertising space sales promotion system 100 combining gift certificate or coupon offer receives advertising space sales support information from an advertising space provider terminal 200 by an advertising space sales request information receiving means 110, an advertising space bidding is performed. The information provision means 120 provides the advertising space bid information to the advertiser terminal 300. The advertising space bidding information receiving means 130 receives the advertising space bidding information from the advertiser terminal 300. Here, the advertisement frame bidding information is accepted by allowing the combination of payment by money and payment by gift certificate provision or coupon ticket provision as the bidding conditions. The advertisement frame successful bid determination means 140 includes a determination processing step for determining a successful bidder in consideration of the convertibility of payment contents by a gift certificate or coupon based on the advertisement frame bid information. [Selection] Figure 1

Description

The present invention relates to a system for promoting sales of advertising space provided on a medium.
In particular, the present invention relates to a system that promotes sales of advertising space by exchanging it with valuable materials other than money when a surplus advertising space that could not be sold within the due date is generated in an ordinary advertising space that is sold for a fee.

There are various forms of income in newspapers and other media, but in major newspapers, sales revenue and advertising revenue account for a large proportion, and there are differences depending on the media, but generally the proportion of advertising revenue in revenue There are about 30%. In this way, the advertising column in the medium is not only a space for appealing to the advertiser's products and services, but also a space for acquiring information on products and services that are of interest to subscribers, and for the newspapers to be colored. As it grows, it has become an important source of income. Therefore, it is an important theme whether or not the advertising column can be sold efficiently without waste.
For example, an advertising sales department of a newspaper company is sold by an advertising sales department in a newspaper company or an affiliated company of a newspaper company. The advertising sales department or the sales department of the advertising sales company, the advertiser, Advertising space is sold through cooperation between agencies, production companies, etc., and the planning, production, and placement of advertisements to be placed in the advertising space are performed.

In recent years, newspapers are produced using a DTP system, and advertisement submissions from advertisement production companies and advertising agencies are also carried out using electronic data.
There are two types of advertisements: pure advertisements, which are not directly related to the contents of the page, and article advertisements, which are in the form of feature articles but are themselves advertisements.
The ad space for pure advertising includes a fixed advertising space below the page, and an advertising space that is inserted into the paper, such as a gap between newspaper articles. A newspaper is produced. Therefore, when an advertising space that could not be sold within the deadline for submission has been generated, the advertising space at that location may remain blank. When an unsold advertisement space is generated, not only the advertising revenue is reduced, but also the appearance of the newspaper is very uncomfortable, which leads to unpopular newspaper subscribers.

Therefore, in order to avoid such a situation, when unsold inventory is likely to occur, sell the inventory with a considerable discount, or ask a familiar advertiser to publish. I had it. Therefore, an advertising sales system for the purpose of avoiding unnecessary discount sales of advertising space and recruiting a wide range of advertisement applicants is being developed.
In recent years, there is room for the advertisement sales system to become widespread because the sales from the advertising space to the advertisement submission are performed through a computer network.

For example, Japanese Patent Application Laid-Open No. 2003-216864 discloses an advertising space sales system that efficiently sells advertising space by a so-called network auction method.
FIG. 13 is a diagram showing a configuration of a conventional advertising space selling system.
As shown in FIG. 13, the conventional advertising space selling system includes a viewer terminal 2 in a configuration including an advertisement distribution device 4 communicatively connected to an advertiser terminal 1 and a viewer terminal 2 via a network 3. A bid information creating unit 5 that aggregates log information related to the content when the content is requested, creates bid information based on at least the log information, and provides the bid information to the advertiser terminal 1; It has an auction unit 13 that receives a bid related to the advertising space from the advertiser terminal 1, determines the highest price related to the bidding, and determines a successful bidder related to the advertising space.

JP 2003-216864 A

  According to the conventional advertising space selling system disclosed in Japanese Patent Application Laid-Open No. 2003-216864, the advertising space is sold in an auction format to a large number of advertiser candidates participating in the advertising space selling system through the network. Therefore, it is said that there is a merit that the sales amount of the advertising space can be maximized by letting the person who bids the highest price win the advertising space.

However, this conventional advertising space selling system has the following problems.
The first problem is that learning progresses gradually among a large number of participating advertiser candidates, and a lower market price is formed. One of the harmful effects of computer systems is that information on past winning bids, etc., can easily be accumulated among advertiser candidates, and information on winning bids that have been established in the past has become conspicuous. Therefore, it will be easy to make a successful bid at a low price.

  The second problem is a problem that the proportion of normal sales of advertising space relatively decreases as the auction-type advertising space sales system becomes more popular. Advertisers who are familiar with the usual sales of inventory are also known to have an auction-based inventory sales system, and using this system can reduce overall costs. The ratio of normal sales will be relatively reduced. If this happens, it may cause a decline in advertising revenue.

  The third problem is that it becomes difficult to control the selection of the sales destination of the advertising space. For example, even if there is an advertiser who wants to publish, it is unclear whether or not it will be a successful bidder in an auction, and it becomes difficult to conduct planned sales.

  Therefore, in order to solve the above problem, the present invention is an advertisement that can promote advertisement placement and promote advertisement placement while reducing the burden on the advertiser without reducing the selling price of the advertisement placement. The purpose is to provide a frame sales system. In particular, the purpose is to provide a system that uses coupons, a tool that reduces the cost burden for advertisers when there is little financial allowance for advertising costs, and is a tool that supports sales of advertising products and advertising services. . The coupon ticket has a great cash value on the newspaper company side, and also has a high utility value for the newspaper subscriber, so there is a possibility that an excellent advertising space selling system can be provided.

  In order to achieve the above object, an advertising space sales promotion system combining the gift certificate or coupon offer of the present invention includes an advertising space provider terminal used by the advertising space provider, an advertiser terminal used by the advertiser, Between the advertising space provider terminal and the advertiser terminal, the advertising space bidding information including the information about the advertising space and the sales amount thereof. Advertisement space bid information providing means for providing, advertisement space bid information receiving means for providing advertisement space bid information including bid conditions for the advertisement space bid information from the advertiser terminal to the advertisement space provider terminal, and the advertisement It has a configuration including an advertising space successful bid determining means for determining a successful bidder based on the advertising space bidding information obtained from the main terminal, and the bidding conditions include a payment amount in money and a gift certificate A combination of payments made by offering or coupon coupons and information on the coupon offering contents, and in the advertising frame successful bid determining means, making a determination in consideration of the payment details by offering the gift certificate or the coupon coupon And

  With the above configuration, the advertising space sales promotion system of the present invention can sell the advertising space in combination with the gift certificate or coupon offer. It is possible to promote the sales of the advertising space by making it possible to substitute not only money payment but also gift certificates and coupons. In other words, the advertising space provider can avoid discounts and unsold sales of advertising space, the advertiser can reduce the burden of placing a regular amount of money, and media subscribers can get a good space. .

Here, the advertising frame successful bid determining means calculates a conversion evaluation means for calculating a shortage amount of the payment by the gift certificate or coupon offer by conversion using a predetermined conversion ratio for the payment by the gift certificate or coupon offer. It is preferable that it is reflected in the determination in the advertising space successful bid determination means.
That is, the consideration for providing the gift certificate or coupon determined by the advertiser is not always distributed in the market with the posted amount. In some cases, resale is difficult without a certain discount amount. Therefore, it is possible to introduce a conversion ratio in accordance with the contents of the gift certificate or coupon offer and to make payment in a form that takes into account the discount.

Here, in the conversion evaluation means, it is preferable to reflect the past profit record through the sale of the offered gift certificate or coupon in the conversion ratio. After all, the distribution value in the market of gift certificates and coupons varies, and it is preferable to incorporate the past profit record of the past gift certificate or coupon offer.
Furthermore, it is configured to include an adjustment means for notifying the advertiser terminal of the shortage amount paid for the gift certificate or coupon coupon provided by conversion, and requesting a re-bid after considering the appropriation of the shortage amount. Is preferred.

Next, the said structure WHEREIN: The structure provided with the gift certificate or coupon ticket sales means which sells the gift certificate or coupon ticket which was provided through sale of the advertising space is preferable.
It is important how to efficiently sell a gift certificate or coupon that has been provided to secure profits. For example, there is a device linked to a sales system through a network.
In the gift certificate or coupon ticket sales means, the sales conditions for the gift certificate or coupon can be devised. For example, in order to purchase, it can be conditional on being a media subscriber. Further, depending on the contents of the gift certificate or coupon, it is possible to decide whether or not to make a difference in purchase conditions between the subscriber of the medium and the general person.

  According to the advertising space sales promotion system of the present invention, it is possible to sell an advertising space combined with gift certificate or coupon offer. It is possible to promote the sales of the advertising space by making it possible to substitute not only money payment but also gift certificates and coupons. In other words, the advertising space provider can avoid discounts and unsold sales of advertising space, the advertiser can reduce the burden of placing a regular amount of money, and media subscribers can get a good space. .

  Hereinafter, the best mode for carrying out the present invention will be described specifically by way of examples. The present invention is not limited to these examples.

A configuration example of an advertising space sales promotion system that combines the gift certificate or coupon offer of the present invention will be described with reference to the drawings.
In the following, newspaper is used as an example of the medium, but it goes without saying that the present invention can be applied to various media such as magazines, specialty papers, televisions, and Internet web pages, and can be changed as appropriate.

FIG. 1 is a diagram illustrating a usage scene of an advertising space sales promotion system 100 combining gift certificate or coupon offer according to the present invention.
The configuration example shown in FIG. 1 has a configuration in which an advertising space sales promotion system 100 is connected to an advertising space provider terminal 200 and an advertiser terminal 300 via a network 500.

The advertising space provider terminal 200 is a computer system used by the advertising space provider A.
The advertising space provider A is, for example, a medium issuer. Those who provide visually appealing advertising spaces such as newspapers and magazines, Internet websites, large screens attached to street walls, signboards of facilities such as stations and baseball fields, radio, commercial There may be a person who provides an advertisement space appealing to the auditory, such as a broadcast in the facility.
Here, as an example, the advertising space provider A is a newspaper issuing company.

The advertiser terminal 300 is a computer system used by the advertiser B.
Here, the advertiser B is a person who places an advertisement in the advertising space. In some cases, merchandise distributors and service providers directly place advertisements in the advertising space, and in other cases, an advertising agency intervenes and places advertisements in the advertising space. That is, the advertiser terminal 300 may be a computer system used by a merchandise distributor or service provider, or may be a computer system used by an advertising agency.
Here, as an example, it is assumed that the advertiser B is an operator who sells the product ABC and is an operator who is considering putting out an advertisement to the newspaper issuing company A.

The advertising space sales promotion system 100 is a computer system used by the system provider C.
Here, the system provider C is a business operator who sells and manages the advertising space provided by the advertising space provider A. Various operators are assumed. For example, there may be a case where the advertising space provider A itself, such as a newspaper issuing company, or a business operator, such as a newspaper issuing company, which sells and manages advertising space under the commission of the advertising space provider A.
Here, it is assumed that the system provider C is a business operator that sells and manages advertising spaces under a consignment from the advertising space provider A. That is, in this advertising space sales promotion system 100, the business operator C stands between the advertising space provider A and the advertiser B, and the advertising space advertiser B of the medium of the advertising space provider A (in this example, a newspaper). It has become a system that supports sales to.

  In this configuration example, the advertising space sales promotion system 100 includes an advertising space sales request information receiving unit 110, an advertising space bidding information providing unit 120, an advertising space bidding information receiving unit 130, and an advertising space bidding determining unit, as shown in FIG. 140, gift certificate / coupon ticket sales means 150, and communication interface 160. Further, as information exchanged with the advertising space sales promotion system 100, the advertising space provider terminal 200, and the advertiser terminal 300, advertising space sales request information, advertising space bid information, advertising space bidding information, etc. are illustrated. Yes.

  The communication interface 160 is a communication interface with the network 500 such as the Internet.

  The advertising space sales request information receiving means 110 is a part that receives information related to the advertising space for which sales support is desired and the advertising space sales request information for the sales support from the advertising space provider terminal 200.

The advertising space bid information providing means 120 creates advertising space bid information including information related to the advertising space and its sales amount based on the advertising space sales request information received via the advertising space sales request information receiving means 110, This is a part for providing the created advertising space bid information to the advertiser terminal 300.
Here, in the present invention, the advertising space bid information providing means 120 presents the sales amount of the advertising space, but it may be equivalent to the sales amount, and not only money but also gift certificate provision or coupon ticket provision. Announce that payment can be accepted.

  The advertising space bidding information receiving means 130 is a part that receives the advertising space bidding information returned from the advertiser terminal 300. The advertisement frame bidding information includes bidding conditions. In this bidding condition, it is allowed to include a combination of payment made by money and payment made by offering a gift certificate or coupon. Receive frame bid information. From the viewpoint of the advertising space provider A, it is ideal if all the sales amount is a monetary payment, but this system is characterized in that a combination of payments by offering a gift certificate or a coupon is allowed.

  The advertising space successful bid determination means 140 is a part that determines the winning bidder based on the advertising space bidding information obtained from the advertiser terminal 200. In this configuration example, the advertising space successful bid determination unit 140 includes a conversion evaluation unit 141 and an adjustment unit 142.

The advertising space successful bid determination means 140 includes a determination processing step for determining the selection of the successful bidder in consideration of the convertibility of the payment contents by providing the gift certificate or the coupon.
As described above, when the payment of the sales amount of the advertising space is allowed by the payment of the gift certificate or the coupon, the redeemable value of the received gift certificate or coupon and the ease of redemption are problems. This is because when a gift certificate or coupon ticket that does not have much need in the market is received at the bid price of the advertiser B, it can be assumed that the cash value is much lower than the bid price or the cash value cannot be redeemed. Therefore, in this system, there is provided a determination processing step for determining the selection of the successful bidder in consideration of the convertibility of the payment contents provided by the gift certificate or the coupon.
Therefore, in the present embodiment, the conversion evaluation means 141 is provided in the advertising space successful bid determination means 140.

  The conversion evaluation means 141 is a part that calculates the shortage amount of the payment by providing the gift certificate or coupon by conversion using a predetermined conversion ratio for the payment by the gift certificate or coupon provided in the bidding conditions. . In general, gift certificates or coupons are sold at so-called “ticket shops” at discount prices from the face value, but the discount rate varies depending on the contents of the gift certificate or coupon. In other words, there are popular gift certificates and coupons that are easy to resell, and unpopular gift certificates and coupons that are difficult to resell. Considering the sustainability of this system, reselling unpopular gift certificates and coupons may damage the value of this system. Therefore, the conversion evaluation means 141 is provided, and the payment by the provision of the gift certificate or coupon is calculated at a predetermined conversion ratio for the payment by the gift certificate or coupon provision indicated in the bidding conditions.

  Here, it is also possible for the conversion evaluation means 141 to accumulate data so that the past profit record through the sale of the gift certificate or coupon ticket that has been provided is reflected in the conversion ratio. If there is a recent actual value obtained by actually cashing a gift certificate or coupon, conversion evaluation can be performed with higher accuracy. Advertiser B's placement of advertisements through this system can be expected to have a high repeat rate, so storing data on how gift certificates and coupons provided by advertiser B in the past have been redeemed It is considered beneficial.

Next, the adjusting means 142 provided in the advertising space successful bid determining means 140 will be described.
The adjustment unit 142 notifies the advertiser terminal 200 of the shortage amount in consideration of appropriation of the shortage amount when the shortage amount due to the gift certificate or coupon provided by the conversion evaluation unit 141 has occurred. It is a part that requests the repeated bid.
If there is no re-biding process by the adjusting means 142, the conversion value by the conversion evaluation means 141 is handled so as not to reach the sales amount or removed so as not to make a successful bid. Therefore, in the first bidding, it is assumed that the bidding conditions of most bidders do not reach the sales amount. If there is a re-biding process by the adjusting means 142, it is possible to perform a process reflecting the actual exchange price of the gift certificate or coupon without damaging the profit of the advertising space provider A.

  The advertising space successful bid determining means 140 determines the winning bidder based on the advertising space bidding information compiled through the conversion process of the gift certificate or coupon ticket by the conversion evaluating means 141 and the re-biding process by the adjusting means 142.

Next, the gift certificate / coupon ticket sales means 150 will be described.
The gift voucher / coupon voucher selling means 150 is a part for selling a gift voucher or coupon vouched by the winning bidder determined by the advertising frame successful bid determining means 140 and provided through the sale of the advertising frame. Through the sale of the gift certificate / coupon ticket sales means 150, the sales amount of the advertising space can be collected.

  The gift certificate / coupon voucher sales means 150 only needs to be able to sell gift vouchers or coupons. For example, the gift certificate / coupon voucher sales means 150 itself may be a sales system such as a so-called “net ticket shop site”. A sales system such as a so-called “auction site” may also be used. There are already many examples of sales systems for “net ticket shop sites” and “auction sites” through the Internet. Examples of gift certificate / coupon voucher sales means 150 are such net tickets through the Internet. Good at shop sites and auction sites.

Further, the gift voucher / coupon voucher sales means 150 does not operate the net ticket shop site or the auction site by itself, sells it through the other company's net ticket shop site operated on the Internet, or displays it on the auction site. Then, a gift certificate or coupon may be sold.
As a gift voucher / coupon voucher sales means 150, when operating a net ticket shop site or an auction site by itself, it is possible to incorporate various devices for sales.

The first is to provide purchase conditions.
Of course, it is possible not to set the purchase condition regarding the independent condition so that anyone can purchase, but it is also possible to set the independent condition.
For example, the purchase conditions for a gift certificate or coupon can be limited to subscribers of the medium providing the advertising space. For example, a gift certificate or coupon may be sold under the name “00 newspaper subscriber-only service”.

The second is to provide preferential conditions. For example, depending on the contents of a gift certificate or coupon, it is also possible to provide a difference in purchase conditions between a subscriber of a medium providing an advertising space and a general person. For example, a gift certificate or a coupon ticket may be sold with a preferential condition that “a newspaper subscriber can purchase at a 10% discount”.
On the other hand, according to the contents of the gift certificate or coupon, it is possible to provide a preferential treatment for subscribing to the medium providing the advertising space to the purchaser. For example, for those who are not subscribers of the media providing the advertising space, we offer a special media subscription service with special conditions such as “You can subscribe to ○ newspapers at a 10% discount for 3 months”. May be.

Next, a basic processing procedure by the advertising space sales promotion system 100 combined with the gift certificate or coupon offer of the present invention will be described with reference to FIGS.
The following description will be divided into two scenes.
The first scene is a scene in which the advertising space X of a newspaper is sold using this system.
The second scene is a scene in which a gift certificate or coupon is sold and cashed using this system.

First, the first scene will be described.
The advertising space provider A wants to use this system for sales of a certain advertising space X, logs in to the site of the advertising space sales promotion system 100 via the advertising space provider terminal 200, and stores the advertising space sales request information. Display the input screen. It is assumed that information necessary for site use such as advertisement space provider registration, ID acquisition, and password acquisition is set and registered in advance.

FIG. 7 is an example of an input screen for advertising space sales request information.
In addition to the basic information input columns such as the information input column related to the advertising space X and the input column of the desired sales price information, here, whether or not the combination of the gift certificate and the coupon can be paid, the designated input column related to the contents of the gift certificate and the coupon and so on.
In this example, according to the input screen of FIG. 7, for example, “Advertising space information: July 7, 2020 Kobe newspaper morning edition 5th page, lower belt column center 10 cm to 5 cm”, “Advertising frame desired selling price: 300,000 yen” Enter various information such as “Payment method: Allowable payment of combination of gift certificate and coupon”, “Contents of gift certificate and coupon: None in particular”.
The advertisement space provider A confirms the input contents and transmits “advertisement space sales request information” to the advertisement space sales promotion system 100 via the advertisement space provider terminal 200 ((1) in FIG. 2). ).

  The advertising space sales request information receiving means 110 of the advertising space sales promotion system 100 receives “advertisement space sales request information” transmitted from the advertising space provider terminal 200 via the network 500, and receives “information about the advertising space X”. Various information such as “desired sales price information” is extracted ((2) in FIG. 2).

The system provider C confirms the received “advertisement space sales request information”.
The advertising space bid information providing means 120 generates “advertising space bid information” based on “information on the advertising space X”, “desired selling price information”, etc. ((3) in FIG. 3).
In this example, “Advertisement frame information: July 7, 2020 Kobe newspaper morning edition 5th page lower zone column center 10cm-5cm”, “Advertisement frame desired sales price: 300,000 yen”, “Combination coupons and coupons” “Advertisement Bid Information” is generated based on various information such as “Payment of: Acceptable” and “Contents of Gift Certificates and Coupons: None”.

  The advertisement space bid information providing means 120 uploads the “advertisement space bid information” to the advertisement space placement site operated by the system provider C. In addition, information is sent to the advertiser terminal 300 by e-mail, etc., mainly from the business partners related to the advertisement placement via the network 500, and is invited to the advertisement space placement site ((4) in FIG. 3).

  Advertisers receive guidance regarding advertising space bidding from an email or the like, and it is assumed here that an interested advertiser B has logged into the advertising space posting site using the advertiser terminal 300. A guide screen and bid information input screen uploaded to the advertising space posting site are displayed on the advertiser terminal 300.

FIG. 8 shows a guidance screen and bidding information input screen uploaded to the advertisement space posting site.
In this example, “Advertisement frame information: July 7, 2020 Kobe newspaper morning edition 5th page lower zone column center 10cm-5cm”, “Advertisement frame desired sales price: 300,000 yen”, “Combination coupons and coupons” Information such as “Payment of: Acceptable” and “Restrictions on the contents of gift certificates and coupons: None” is displayed, and the bidding information input column is charged below.
In this example, a check button for “I want to place an ad on this ad space”, an input column for the monetary payment amount of payment, an input column for the payment amount and the contents of the gift certificate / coupon of the payment, etc. are displayed. ing.
Advertiser B inputs bidding information from advertiser terminal 300 in accordance with the bidding information input screen ((5) in FIG. 3).

Here, as shown in FIG. 8, “0 yen” is entered in “Purchase to place in this advertising space” and “Payment amount in payment”, and “By gift certificate / coupon coupon in payment” It is assumed that “Payment amount and contents” is entered as “XX hot spring XX hotel accommodation use face value 10,000 yen? 30 sheets” operated by advertiser B. These pieces of information become “advertisement frame bidding information”.
“Advertising space bid information” is transmitted from the advertiser terminal 300 to the advertising space sales promotion system 100 via the network 500 ((6) in FIG. 3).

  The advertising space bid information receiving means 130 of the advertising space sales promotion system 100 receives the “advertisement space bidding information” transmitted from the advertiser terminal 300 via the network 500 ((7) in FIG. 3).

The "advertisement frame bidding information" received by the advertising space bidding information receiving means 130 extracts the input information and passes it to the advertising space bidding determining means 140 ((8) in FIG. 3).
In this configuration example, the advertising space bidding determining means 140 performs conversion evaluation, re-bid processing, and the like when payment information by a gift certificate / coupon is included in the input content of “advertisement frame bidding information”.

First, the conversion evaluation means 141 converts and evaluates the value of the gift certificate / coupon ticket included in the “advertisement frame bidding information” ((9) in FIG. 4).
In this example, the conversion evaluation means 141 evaluates how much cash value the “XX hot spring XX hotel accommodation use face value 10,000 yen? 30 sheets” actually has.

  There are various types of conversion evaluation means of the conversion evaluation means 141, and the conversion evaluation means 141 is not limited, but here, the sales results of the gift certificate at the time of past use will be seen. For example, from the past sales record by the gift certificate / coupon ticket sales means 150 to be described later, it is examined how much the “XX hot spring hotel hotel use ticket” could be sold. Here, it is assumed that the gift certificate of “XX hot spring XX hotel accommodation use ticket” 10,000 yen ticket has been sold at a price of approximately 9500 yen in the past by the gift certificate / coupon ticket sales means 150. In this case, the conversion evaluation means 141 evaluates “converted value 285,000 yen”.

The advertising space successful bid determining means 140 receives the evaluation result of the conversion evaluation means 141 and determines that the advertising space successful bid determination processing cannot be performed, and creates advertising space rebid ticket information through the adjusting means 142 ((10) in FIG. 4), The advertising space re-biding information is individually transmitted to the advertiser terminal 300 of the advertiser B to prompt the re-bidding ((11) in FIG. 4).
Here, for example, “If you pay with a gift certificate / coupon, please add another 15,000 yen and enter it for 315,000 yen” and a re-bid information input screen Is displayed.

FIG. 9 is an example of a rebids bidding information input screen. Here, as shown in FIG. 9, in the bidding screen of FIG. 8, an additional input field is displayed in the “payment amount and contents of gift certificate / coupon coupon of payment” column.
Here, as shown in FIG. 10, advertiser B adds “XX hot spring XX hotel accommodation ticket face value 5000 yen? 3” to the additional input field via the bid response information input screen as requested. Additional input is performed to create “advertising space re-bid information” ((12) in FIG. 5).

The additionally inputted “advertisement space re-biding information” is returned from the advertiser terminal 300 to the advertisement space sales promotion system 100 via the network 500 ((13) in FIG. 5).
If the “advertisement space re-biding information” is input, the advertising space successful bid determination means 140 performs conversion evaluation again through the conversion evaluation means 141, and performs a re-biding process by the adjusting means 142 as necessary. . Here, as a result of the conversion evaluation by the conversion evaluation means 141, it is determined that the sales amount of 300,000 yen has been satisfied, and the advertising space successful bid determination means 140 performs the advertising space successful bid determination processing ((14) in FIG. 5). .

The advertising space sales promotion system 100 notifies the advertising space provider terminal 200 and the advertiser terminal 300 of the “advertisement space successful bid determination information” ((15) in FIG. 5).
Thereafter, the advertising content is exchanged between the advertising space provider A and the advertiser B in accordance with a normal flow for advertising the medium.
The above is an example of the flow of processing related to basic advertising space sales support, which is the first scene by the advertising space sales promotion system 100.

Next, the second scene will be described.
The second scene is a scene in which the advertising space is sold in the first scene and the received gift certificate or coupon is redeemed.
This is a process of selling and cashing the received gift certificate or coupon by the gift certificate / coupon ticket selling means 150. In this example, it is assumed that the gift certificate / coupon voucher selling means 150 sells the gift certificate / coupon coupon itself like a so-called net ticket shop site.

The gift voucher / coupon voucher sales means 150 creates sales information relating to the voucher or coupon and presents the voucher or coupon on the gift voucher / coupon voucher sales site 600 ((1) in FIG. 6). ).
In this example, the gift certificate / coupon ticket sales means 150 can also operate the gift certificate / coupon ticket sales site 600 by itself. The gift certificate / coupon ticket sales site 600 may be operated in the form of a so-called net ticket shop site or auction site.
Here, it is assumed that purchase conditions are provided to the user for sales of gift certificates or coupons. For example, a condition for preferential treatment of “Kobe newspaper subscribers” is added.

FIG. 11 is a screen example of the gift certificate / coupon ticket sales site 600.
As shown in Figure 11, along with the display of “XX Hot Spring XX Hotel Accommodation Voucher” and product details, “00 newspaper subscribers can purchase at a 10% discount” with special treatment conditions Yes.
In addition, it is an example in which preferential conditions such as “If you are not a subscriber to the media providing the advertising space, you can subscribe to the Kobe Newspaper at a 10% discount for 3 months” are added.

  The user browses the screen of the gift certificate / coupon voucher sales site 600, clicks the exhibited product according to his / her interest, displays the order screen, and inputs information necessary for settlement such as credit card information (FIG. 6). (2) in the figure).

FIG. 12 is an example of an order screen.
User D inputs information necessary for settlement such as credit card information in accordance with the order screen. Here, name information, address information, information for purchasing “30,000 hot spring hotel stay tickets” for 30,000 yen, and the like are input.

  In this example, for example, it is assumed that the user D is not a subscriber of the Kobe newspaper, but desires a special offer for the subscription to the Kobe newspaper. As shown in FIG. 12, the user D puts a check in the special treatment information “Kobe Shimbun three-month special offer request” column displayed on the order screen.

  When the input of the order screen by the user D is completed, the order information is transmitted from the user terminal 400 to the gift certificate / coupon ticket sales site 600 via the network 500 ((3) in FIG. 6).

The gift certificate / coupon voucher sales site 600 receives the order information and performs a sale process for the gift certificate / coupon coupon ((4) in FIG. 6).
For example, the sales process of the gift certificate / coupon is performed by transmitting the credit sales information to a computer system (not shown) of a credit card company to complete the settlement process, and the product via the advertising space sales promotion system 100. Information on the sale of tickets / coupons is sent. The gift voucher / coupon voucher selling means 150 requests the delivery system (not shown) to ship a product to the user D. Here, a request for shipping a gift certificate of 30,000 yen for “XX Hot Spring XX Hotel Accommodation Voucher” is made.

Furthermore, since there is preferential treatment information for the Kobe newspaper subscription, the advertising space sales promotion system 100 has the user D who wants to subscribe to the system (not shown) operated on the subscription site of the Kobe newspaper. Name information, address information, preferential conditions “10% subscription discount for 3 months” information, and necessary information to continue the subscription application process between the Kobe newspaper subscription window and user D Send.
The above is an example of the flow related to the basic gift certificate / coupon redemption process, which is the second scene by the advertising space sales promotion system 100.

As described above, according to the advertising frame sales promotion system that combines the gift certificate or coupon offer of the present invention, the advertisement frame that combines the gift certificate or coupon offer can be sold. It is possible to promote the sales of the advertising space by making it possible to substitute not only money payment but also gift certificates and coupons. In other words, the advertising space provider can avoid discounts and unsold sales of advertising space, the advertiser can reduce the burden of placing a regular amount of money, and media subscribers can get a good space. .
As mentioned above, although preferred embodiment in the example of composition of the advertising space sales promotion system which combined the gift certificate or coupon offer of the present invention has been illustrated and explained, various changes are possible without departing from the technical scope of the present invention. It will be understood that is possible.

  The advertising space sales promotion system that combines the gift certificate or coupon offer according to the present invention can be widely provided as an advertising space sales promotion system that combines the gift certificate or coupon offer.

It is a figure which imagines the utilization scene of the advertising space sales promotion system 100 which combined the gift certificate or coupon offer concerning this invention. It is the figure (the 1) which shows the basic process procedure by the sales promotion system 100 of the advertising space which combined the gift certificate or coupon offer of this invention. It is FIG. (The 2) which shows the basic process sequence by the advertising space sales promotion system 100 which combined the gift certificate or coupon offer of this invention. It is FIG. (The 3) which shows the basic process sequence by the sales promotion system 100 of the advertising space which combined the gift certificate or coupon offer of this invention. It is FIG. (The 4) which shows the basic process sequence by the sales promotion system 100 of the advertising space which combined the gift certificate or coupon offer of this invention. It is a figure which shows the basic process sequence regarding the exchange of a gift certificate or a coupon. It is a figure which shows an example of the input screen of advertising space sales request information. It is a guidance screen and bid information input screen uploaded to the advertising space posting site. It is a figure which shows an example of a bid information input screen. It is a figure which shows an example of a rebids bid information input screen. It is a figure which shows an example of the screen of the gift certificate and coupon sales site 600. FIG. It is a figure which shows an example of an order screen. It is a figure which shows the structure of the conventional advertising space sales system.

DESCRIPTION OF SYMBOLS 100 Advertisement space sales promotion system 110 Advertisement space sales request information reception means 120 Advertisement space bid information provision means 130 Advertisement space bid information reception means 140 Advertisement space bid determination means 141 Conversion evaluation means 142 Adjustment means 150 Gift certificate / coupon ticket sales means 160 Interface 200 Advertising space provider terminal 300 Advertiser terminal 400 User terminal 500 Network 600 Gift certificate / coupon voucher sales site

Claims (6)

An advertising sales support system that supports sales of media advertising space between an advertising space provider terminal used by an advertising space provider and an advertiser terminal used by an advertiser,
Information related to the advertising space for which sales support is to be received from the advertising space provider terminal, and advertising space sales request information receiving means for receiving a request for the sales support;
Advertising space bid information providing means for providing advertising space bid information including information related to the advertising space and sales price thereof to the advertiser terminal;
Among the bidding conditions for the advertising space bidding information, the advertising terminal bidding information that allows a combination of payment by money and payment by gift certificate provision or coupon voucher to be included as a payment method, The ad space bidding information receiving means received from
An advertising space successful bid determining means for determining a successful bidder based on the advertising space bidding information obtained from the advertiser terminal ;
An advertising space sales promotion system combined with gift certificate or coupon offer, comprising a gift certificate or coupon ticket selling means for selling the gift certificate or coupon ticket provided through the sale of the advertisement space. .   The advertising frame successful bid determination means comprises a conversion evaluation means for calculating a shortage amount for payment by the gift certificate or coupon offer by conversion using a predetermined conversion ratio for the payment by the gift certificate or coupon offer, The advertising space sales promotion system combined with the gift certificate or coupon offer according to claim 1, which is reflected in the determination in the advertising space successful bid determining means.   An adjustment means is provided for notifying the advertiser terminal of the shortage amount of payment by providing the gift certificate or coupon voucher by conversion, and requesting a repayment bid in consideration of appropriation of the shortage amount. A sales promotion system for an advertising space in which the gift certificate or coupon offer according to claim 2 is combined.   4. The gift certificate or coupon offer according to claim 2 or 3, wherein the conversion evaluation means reflects the past profit record through the sale of the gift certificate or coupon ticket that has been provided to the conversion ratio. Ad space sales promotion system that combines. The advertising ticket combined with the gift certificate or coupon offer according to claim 1 , wherein the gift certificate or coupon ticket selling means is based on a condition that a purchase condition for the gift certificate or coupon is a subscriber of the medium. Sales promotion system. The gift certificate or coupon vending means determines whether or not to make a difference in purchase conditions between subscribers of the medium and the general public according to the contents of the gift certificate or coupon. A sales promotion system for an advertising space combining the gift certificate or coupon offer according to claim 1 .

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