JP7016441B1 - Point management device and point management method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To appropriately manage points accompanied by an advertising space transaction. A point management device of the present invention is a point management device that manages points that can be used for commercial transactions, and is an advertising space provided by an advertising space provider among the number of points held in a storage unit. It has an addition part that adds the number of holdings of the trader who conducts the ad space transaction, and a specific part that specifies the degree of effect by using the ad space traded in the ad space transaction, and the trader has the ad space. When a transaction is made, the addition unit adds the number of holdings of the trader according to the degree of effect. [Selection diagram] FIG. 4

Description

The present invention relates to a point management device for managing points that can be used for commercial transactions, and a point management method, and in particular, a point management device for managing points given to a trader in connection with an advertising space transaction, and a point management method. Regarding.

In order to activate commerce, it has already been done in various fields to give points that can be exchanged for money or goods to the parties to commerce, especially customers (see, for example, Patent Document 1). ..

The number of points given to a customer is usually determined by the price of the purchased product or the service used, and it is common that more points are given when a higher price is paid. ..

Japanese Unexamined Patent Publication No. 2020-60903

By the way, a commercial transaction includes an advertising space transaction (hereinafter referred to as an advertising space transaction). The advertising space is the right (usage right) to broadcast or display an advertisement at a predetermined time or place. The advertising space transaction is performed between a trader such as an advertiser or an advertising company and an advertising space provider, and the transaction amount is generally on the scale of several million to several hundred million yen.

In the above-mentioned advertising space transaction, it is conceivable to give points to the trader for the purpose of activating the transaction. In this case, instead of simply giving points according to the transaction amount, it is possible to give points appropriately in consideration of the characteristics of the advertising space that is the transaction target (product) and the actual situation of the advertising space transaction. desired.

The present invention has been made in view of the above circumstances, and specifically, a point management device and a point management method capable of appropriately managing points (giving points, etc.) accompanied by advertising space transactions. The purpose is to provide.

In order to achieve the above object, the point management device of the present invention is a point management device that manages points that can be used for commercial transactions, and is a transaction in which an advertising space transaction related to an advertising space provided by an advertising space provider is performed. A trader has an addition unit that adds the number of points held in the storage unit and a specific unit that specifies the degree of effect of using the advertising space traded in the advertising space transaction. It is characterized in that, when an advertising space transaction is performed, the addition unit adds the number of holdings of the trader according to the degree of effect.

In the point management device of the present invention configured as described above, a number of points are given to a trader who has made an advertising space transaction according to the degree of effect of using the advertising space to be traded. As a result, points can be appropriately given based on the characteristics of the advertising space, specifically, the effect of the advertisement using the advertising space.

Further, in the point management device of the present invention, when the degree of the effect specified by the specific unit does not satisfy a predetermined condition, the number of points added to the number held by the trader according to the degree of the effect is the effect. The degree of may be higher than that in the case where a predetermined condition is satisfied.
According to the above configuration, the inventory transaction can be performed more smoothly. In other words, when the effect of using the advertising space to be traded is not good, by giving more points as a guarantee of the transaction, the trader can perform the advertising space transaction with peace of mind.

Further, in the point management device of the present invention, the addition unit associates the number of points added to the number of possessions of the trader with the point giver who gives the trader points corresponding to the number of points, and the trader's point management device. You may add the number of points to the number of possessions.
According to the above configuration, the points given to the trader can be associated with the point giver, whereby it is possible to identify who gave the points held by the trader.

Further, when there are a plurality of advertising space providers and each advertising space provider grants points to the trader as a point giver, the addition unit determines the number of points to be added to the number held by the trader. Among a plurality of advertising space providers, the number of points may be added to the number of holdings of the trading company in association with the advertising space provider that grants points corresponding to the number of points to the trading space. In this case, it is preferable that the storage unit stores the number of holdings of the trader for each advertising space provider.
According to the above configuration, since the number of points held by the trader is stored for each advertising space provider, it is possible to easily identify which advertising space provider has given the points held by the trader.

Further, the point management device of the present invention may further have a subtraction unit for subtracting the number of possessions of the trader stored in the storage unit when the trader uses the points. In this case, if the trader spends points in a new inventory transaction, the subtraction unit corresponds to the inventory provider in the new inventory transaction among the number of traders' holdings stored for each inventory provider. You may subtract the number of possessions.
According to the above configuration, when a trader spends points in a new inventory transaction, the number of holdings stored for each inventory provider corresponds to the inventory provider in the new inventory transaction. Subtract the number. That is, the points are associated with the advertising space provider, and when the points are used in a new advertising space transaction, the points associated with the advertising space provider who is the business partner are used. By setting certain rules (restrictions) regarding the use of points in this way, it is possible to carry out advertising space transactions in a manner particularly suitable for the advertising space provider.

Further, the trader may include an ad space purchaser and an intermediary who mediates an ad space transaction between the ad space purchaser and the ad space provider. In this case, the addition unit associates the number of points added to the number of inventory purchasers with the intermediary who mediates the inventory transaction that triggered the granting of points corresponding to the number of points, and advertises. When the number of points is added to the number of slot purchasers held and there are a plurality of intermediaries, the number of ad slot purchasers held may be stored for each intermediary in the storage unit.
According to the above configuration, the number of points held by the advertising space purchaser can be stored for each intermediary. In other words, the points held by the ad space purchaser are stored in association with the intermediary.

Further, the point management device of the present invention may further have a subtraction unit for subtracting the number of possession of the advertising space purchaser stored in the storage unit when the advertising space purchaser uses the points. In this case, when the ad space purchaser uses points in a new ad space transaction, the subtraction unit is an intermediary that mediates the new ad space transaction among the number of ad space purchasers held by each intermediary. And the corresponding number of possessions may be subtracted.
According to the above configuration, when a trader uses points in a new inventory transaction, the number of holdings stored for each intermediary that corresponds to the intermediary that mediates the new inventory transaction is calculated. Subtract. In other words, when using points in a new advertising space transaction, the points associated with the intermediary of the transaction will be used. By setting certain rules (restrictions) regarding the use of points in this way, it is possible to carry out advertising space transactions in a manner particularly suitable for an intermediary.

In addition, when there are multiple advertising space providers, the addition unit determines the number of points that can be commonly used among the advertising space providers based on the degree of effectiveness of the transaction. May be added to.
According to the above configuration, points that can be commonly used among the ad space providers are given to the traders of the ad space transactions, so that the degree of freedom of the traders to use the points is improved.

Further, the advertising space is an advertising space for TV advertisements, and the specific unit may specify the actual value required according to the number of viewers of the TV advertisement broadcast using the advertising space as the degree of effect. good.
According to the above configuration, points are given (added) to a trader who makes a transaction about a TV advertisement ad space based on an actual value regarding the number of viewers of a TV advertisement using the ad space. Can be done. By determining the number of points to be given based on the actual value of the advertising effect in this way, the number of points to be given can be appropriately set.

In addition, when a trader conducts an ad space transaction, the addition unit determines at least one of the information based on the frequency of the ad space transaction regarding the trader and the transaction amount of the ad space, and the degree of effect. The number of traders' holdings may be added.
According to the above configuration, the number of points to be given to the trader (that is, the number of points to be added) can be appropriately set in consideration of the frequency of the advertising space transaction, the transaction amount of the advertising space, and the like.

Further, in order to solve the above-mentioned problems, the point management method of the present invention is a point management method for managing points that can be used for commercial transactions, and the computer is an advertising space related to the advertising space provided by the advertising space provider. For the trader who made the transaction, the number of points stored in the storage unit is added, the computer specifies the degree of effect of using the ad space traded in the ad space transaction, and the trader determines the degree of effect of the ad space. When a transaction is made, the computer adds the number of holdings of the trader according to the degree of effect.
According to the above method, it is possible to appropriately manage points associated with advertising space transactions.

According to the present invention, it is possible to appropriately manage points (giving points, etc.) accompanied by advertising space transactions, and as a result, the activity of advertising space transactions is activated based on the characteristics of advertising space and the actual situation of advertising space transactions. Can be achieved.

It is a figure which shows the person involved in the advertising space transaction. It is a figure which shows the hardware composition of the point management apparatus which concerns on one Embodiment of this invention. It is explanatory drawing about the function of the point management apparatus which concerns on one Embodiment of this invention. It is a figure which shows the flow of the point management method which concerns on one Embodiment of this invention. It is explanatory drawing about the point possession number stored in the storage part in the 1st management pattern. It is explanatory drawing about the point possession number stored in the storage part in the 2nd management pattern. It is explanatory drawing about the point possession number stored in the storage part in the 3rd management pattern.

The point management device and the point management method according to the embodiment of the present invention (the present embodiment) will be described in detail below with reference to the attached drawings.
It should be noted that the embodiments described below are merely examples for facilitating the understanding of the present invention, and do not limit the present invention. That is, the present invention may be modified or improved from the embodiments described below as long as it does not deviate from the gist thereof. Further, as a matter of course, the present invention includes the equivalent thereof.

Further, in the present specification, the term "device" refers to one device that independently exerts a specific function, or a plurality of devices that are distributed and cooperate with each other to exert a specific function. Also includes.

Further, in the present specification, "person" and "person" are mainly corporations such as companies, but may be other than that, specifically, individuals, groups such as households, and companies other than companies. Groups, etc. are also included in "people" and "persons".

<< About advertising space transactions >>
In explaining the point management device and the point management method of the present embodiment, the advertising space transaction that triggers the point award will be described with reference to FIG.

The advertising space transaction is a transaction for the advertising space provided by the advertising space provider, that is, a trading of the advertising space. The advertising space is the time zone used for broadcasting or displaying the advertisement, or the right to use the advertisement placement place including the site and the paper on the Internet. In the following, a case where the advertising space is an advertising space for TV advertising will be described as an example. However, advertising space other than TV advertising, for example, advertising space for radio advertising, advertising space for Internet advertising, advertising space for digital advertising, and advertising space (advertising space) in magazines or newspapers are used for advertising space transactions. The present invention is also applicable to the subject. The advertising space for digital advertising includes advertising space for free video distribution (catch-up sales) with advertisements sold by broadcasting stations and advertising space for advertisements by other owned media.

As shown in FIG. 1, the advertising space is defined by the broadcasting date and time and the broadcasting station, is provided by the advertising space provider, and is purchased by the advertising space purchaser. Here, the advertising space provider is a broadcasting station, specifically, a television station H, and the advertising space purchaser is an advertiser S. As shown in FIG. 1, there are a plurality of TV stations H, and each TV station H sets an advertising space for each TV station according to a time schedule on a future broadcast date, and provides (sells) an advertising space for each TV station.

Although only one advertiser S is shown in FIG. 1 for convenience of illustration, there are actually a plurality of advertisers S. Each advertiser S selects and purchases an advertising space that matches the selection conditions from the advertising space sold by the television station H. The selection condition is a condition for the advertiser S to select an advertising space, and specifically, the TV station H desired by the advertiser S, the broadcast date and time, the type of the advertising space, and the like.

Further, as shown in FIG. 1, in a general advertising space transaction, an intermediary intervenes between the television station H and the advertiser S, and the intermediary mediates the advertising space transactions of both. The intermediary is an advertising company T (advertising agency), and as shown in FIG. 1, there are a plurality of companies, and each advertising company T represents the sale of the advertising space provided by the television station H. The advertiser S purchases an advertising space through the advertising company T and pays the purchase price to the television station H, which is the provider of the advertising space. In addition, when the advertising space transaction, that is, the buying and selling of the advertising space is performed between the advertiser S and the TV station H, the amount of money obtained by multiplying the purchased amount of the advertising space by a predetermined ratio is used as the brokerage fee. It is paid to the advertising company T. The purchase amount of the advertising space is the transaction amount of the advertising space, in other words, the advertising placement amount.

As described above, in the present embodiment, the advertiser S conducts an advertising space transaction with the television station H via the advertising company T. In other words, the advertiser S and the advertising company T correspond to a trader who conducts an advertising space transaction with a television station H. Here, the trader also includes a trading agent. Further, the trader may be a trader in the case of direct transactions, that is, the advertiser S may directly conduct an advertising space transaction with the television station H without going through the advertising company T. By the way, the trader is defined according to the type of the advertising space to be traded and the actual state of the transaction.

Further, in the present embodiment, the advertising space transaction is performed through the transaction support system P. The transaction support system P is a communication system for advertising space transactions (strictly speaking, an electronic commerce system) provided by the system provider Q, and is connected to a communication network such as the Internet or a mobile communication line. The transaction support system P includes information on the advertising space provided by each TV station H, the sales amount of the advertising space, the advertising company T that mediates the sales of the advertising space, and information indicating whether or not the advertising space has been sold. Etc. are stored for each advertising space and stored in a database.

The advertiser S is one of the traders and can perform the advertising space transaction using the transaction support system P through a communication device such as a personal computer. For example, he / she operates his / her own terminal (client device) to perform the advertising space. Enter the selection conditions for. The transaction support system P extracts and extracts the advertising space that matches the selection condition from the advertising space to be sold (strictly speaking, the advertising space before sale) based on the selection condition input by the advertiser S. The information of the advertised space is output to the advertiser S. The advertiser S looks at the information of the advertising space output by the transaction support system P, examines the necessity of purchasing the advertising space, and if he / she wishes to purchase, performs a predetermined purchase operation.

As the transaction support system P for the advertising space, a known transaction support system can be used, and for example, the systems described in the specifications of Japanese Patent No. 6514820 and Japanese Patent No. 6584608 can be used. ..

In addition, the advertiser S makes an advertisement using the purchased ad space (to be exact, requests an advertisement). Specifically, each advertiser S can perform a television advertisement through the television station H that provided the advertisement space at the broadcast date and time of the purchased advertisement space.

When the advertiser S makes a television advertisement using the advertisement space, the degree of effectiveness of the advertisement is investigated by the research company R. Here, the degree of effectiveness of an advertisement is a quantitative evaluation of the influence and magnitude (scale) of the appealing effect of the advertisement by a numerical value or the like. The research company R calculates the actual value (hereinafter referred to as the actual value regarding the number of viewers) obtained according to the number of viewers of the TV advertisement as the degree of effectiveness of the TV advertisement. Examples of the actual value regarding the number of viewers include the audience rating, the gross rating point (GRP), the number of reach, and the required cost per 1000 viewers (Cost Per Mill: CPM). Here, "viewing" is, in addition to real-time viewing, so-called time-shift viewing, in which recording or recording is performed and played back within a certain period after broadcasting, or viewing is performed on the Web. including.

The actual value regarding the number of viewers can be obtained by a known method, for example, by investigating the television viewing situation of the survey panel by a known mechanical method and totaling the survey results. Alternatively, the above actual value may be calculated by aggregating the maker log / device log generated by the device that has watched the television, the viewing log held by the television station, or the like. Alternatively, the above-mentioned actual value may be calculated by using the published statistical data or the survey data independently obtained by the advertiser S. Alternatively, a questionnaire survey may be conducted on the survey panel, the survey results may be aggregated, and the aggregated survey results may be analyzed to calculate the above actual value.

The actual value indicating the degree of effectiveness of the advertisement is not limited to the actual value regarding the number of viewers. For example, the number of purchasers, the number of sales and the number of orders of the product advertised by the advertisement, and the advertisement by the advertisement Number of users and number of uses of the service advertised, sales amount of the product or service advertised by the advertisement, number of visitors to the store advertised by the advertisement, number of searches on the Internet about the product or service advertised by the advertisement, It may be the number of views (accesses) of the homepage related to the product or service introduced in the advertisement, or the number of posts on the SNS (Social Networking Service) related to the product or service introduced in the advertisement.

Incidentally, the degree of effectiveness of the advertisement is not limited to the case specified by the research company R, and may be specified by any one of the television station H, the advertiser S, the advertising company T, or the system provider Q, or It may be specified by a third party other than these.

<< About the granting and use of points >>
When the advertiser S purchases the ad space through the ad space transaction, points are given to at least one of the advertiser S and the advertising company T that mediates the ad space transaction. The points are points that can be used in commercial transactions, and can be used, for example, in advertising space transactions. When points are used in advertising space transactions, the sales amount (price) of the advertising space is discounted by the amount according to the number of points used. Specifically, the advertiser S can purchase the advertising space at a price lower than the sales amount by using the points. Further, the advertising company T can have the advertiser S purchase an advertising space exceeding the budget by adding the points to the budget of the advertiser S by using the points.
The points may be used for transactions other than advertising space transactions, for example, trading of products other than advertising space. In addition, an expiration date may be set for the points, or the points may be used indefinitely. Further, as one of the usage patterns of points, the point holder may be able to transfer a part or all of the points held to another person.

The points are issued by the issuer and are given to the advertiser S and the advertising company T by the giver. Issuing points means preparing points by paying an amount (resources) according to the number of points to be issued, and making it possible to grant / distribute the points. Granting points means providing / distributing (that is, granting) points to the person (recipient) who grants points.
Here, the issuer and the giver of points may be the same or different. If the issuer of points and the grantor are the same, the issuer of points records the sales amount by subtracting the amount according to the number of points issued in the accounting process. On the other hand, if the issuer of points is different from the giver of points, the giver purchases points from the issuer and records the purchase amount of points as an expense in the accounting process.

The recipient of the points holds the points granted and can use them in subsequent inventory transactions. The number of points held is added when points are given along with the advertising space transaction, and is subtracted when the points are used in a new advertising space transaction or the like.

<< About the point management device >>
Next, the point management device (hereinafter referred to as the point management device 10) according to the present embodiment will be described with reference to FIGS. 2 and 3.
The point management device 10 manages information related to points, such as the number of points given in connection with the execution of advertising space transactions and the number of points held at the present time. The point management device 10 is configured by a computer, more specifically by a server computer. The computer constituting the point management device 10 is owned by the point giver or issuer, owned by the advertising company T as an intermediary, owned by the system provider Q, or a third party other than these. It may be one of those owned by (for example, a point management company). Further, the point management device 10 is communicably connected to other devices via a network such as the Internet, an intranet, or a mobile communication line.

The hardware configuration of the computer forming the point management device 10 is the same as the configuration of a general-purpose computer. Specifically, as shown in FIG. 2, the above-mentioned computer includes a processor 10a composed of a CPU or the like, a memory 10b composed of a ROM and a RAM, a communication interface 10c composed of a network interface card or the like, and a hard disk drive. Alternatively, it has a storage 10d made of a solid state drive or the like, an input device 10e made of a mouse, a keyboard or the like, and an output device 10f made of a display, a printer or the like.

Further, the above-mentioned computer is installed with a function as a point management device of the present invention, that is, a program for executing data processing for point management (hereinafter referred to as a point management program). When the point management program is read and executed by the processor 10a, the point management device 10 executes a series of data processing described later.

Although the point management device 10 is configured by one computer in FIG. 2, the point management device 10 may be configured by a plurality of computers distributed in parallel. Further, the point management device 10 may be a server computer for ASP (Application Service Provider), SaaS (Software as a Service), PaaS (Platform as a Service), or IaaS (Infrastructure as a Service).

To explain the configuration of the point management device 10 again from the functional aspect, the point management device 10 has a reception unit 11, a storage unit 12, an addition unit 13, a specific unit 14, and a subtraction unit 15, as shown in FIG. These are realized by the cooperation of the hardware device of the computer constituting the point management device 10 and the point management program installed in the computer. Hereinafter, each functional unit will be described.

The reception unit 11 receives various information necessary for point management, for example, receives information distributed from another device, and acquires information input through the input device 10e. The information received by the reception unit 11 includes information on advertising space transactions, information on point granting, information on point use, information on the degree of effectiveness of television advertising, and the like.
The information related to the advertising space transaction includes the advertiser S who purchased the advertising space in the transaction, the advertising company T who mediated the transaction, the date and time of the advertising space traded, and the TV station H which is the provider of the trading space. , And the purchase amount of advertising space, etc. are included.

The storage unit 12 stores the information received by the reception unit 11 and also stores the number of points held by each person for each point holder. Further, in the storage unit 12, as information about the advertiser S, the number of times the advertising space transaction has been executed so far and the rank determined according to the number of times of execution are stored for each advertiser S. Here, the number of times the ad space transaction is executed corresponds to the frequency of the ad space, and the rank corresponds to the information based on the frequency of the ad space transaction.
The storage unit 12 may be constructed by a storage device (storage 10d) in the computer forming the point management device 10, or may be installed in a computer prepared separately from the point management device 10, for example, an external database server. It may be constructed. Further, as a technique for recording the number of points held, a distributed ledger technique such as a blockchain may be used for the purpose of avoiding unauthorized falsification.

When the advertising space transaction is performed, the addition unit 13 has at least one of the advertiser S who made the advertising space transaction and the advertising company T who mediated the advertising space transaction as the recipients of the points, and the recipients thereof. The number of points held in the storage unit 12 (number of points held) is added. The number of points added by the addition unit 13 may be the same as the number of points given by the point giver, or may be the number of points after deducting a predetermined number of points as a fee (margin) from the number of points given.

Further, the addition unit 13 associates the number of points added to the number of points held with the point giver who gives points corresponding to the number of points or the issuer of the points, and sets the number of points as the number of points held. Can be added to. Further, the addition unit 13 associates the number of points to be added to the number of points held with the advertising company T that mediates the advertising space transaction that triggered the granting of points corresponding to the number of points, and the number of points. Can be added to the number of points held.

The specific unit 14 describes the effect of using the advertisement space purchased by the advertiser S in the advertisement space transaction, and more specifically, the degree of the effect of the TV advertisement (hereinafter referred to as the target advertisement) broadcast using the purchased advertisement space. Identify. The specific unit 14 specifies the degree of effectiveness of the target advertisement based on the information regarding the degree of effectiveness of the broadcast TV advertisement among the information received by the reception unit 11. More specifically, the research company R distributes the actual value regarding the number of viewers of each TV advertisement on each day, and the reception unit 11 receives (receives) the actual value. The specific unit 14 specifies the actual value regarding the number of viewers of the target advertisement from the information received by the reception unit 11, that is, the actual value regarding the number of viewers.
In the following, it is assumed that the larger the actual value regarding the number of viewers, the greater the degree of effectiveness of the target advertisement (higher appeal).

When the advertiser S or the advertising company T uses the points, the subtraction unit 15 subtracts the number of points held by the point user stored in the storage unit 12 according to the number of points used. Further, in the present embodiment, usage restrictions can be set regarding the use of points. For example, when points are associated with a giver or issuer, when the points are used, the giver or issue of the points. Points can only be used for transactions of products and services provided by a person. In this case, the subtraction unit 15 subtracts the number of points held associated with the giver or issuer of points from the number of points held.

<< Point management method >>
Next, a point management method using the point management device 10 according to the present embodiment will be described. A series of steps in the point management method, that is, various information processing related to point management is executed by a computer (hereinafter, simply referred to as a computer) constituting the point management device 10.

The point management method differs depending on the mode of giving points, restrictions on the use of points, etc., and is roughly divided into three patterns. On the other hand, the basic flow of the point management method (point management flow) is generally common among the three patterns. The point management flow is started with the execution of the advertising space transaction as an opportunity, and thereafter proceeds according to the flow shown in FIG.

Explaining the specific flow, first, the computer (specifically, the reception unit 11) receives the information regarding the advertising space transaction carried out this time from the advertising company T or the like that mediates the transaction (S001). Further, the computer (specifically, the reception unit 11) receives information on the degree of effectiveness of the broadcast TV advertisement from the research company R (S002).

After that, the computer (specifically, the specific unit 14) identifies the advertising space purchased in the above-mentioned advertising space transaction from the information received in steps S001 and S002, and the effect of using the specified advertising space. Specifically, the actual value regarding the number of viewers of the target advertisement is specified (S003).

After the execution of the advertising space transaction (specifically, after the target advertisement is broadcast), the point giver is the advertiser S who purchased the advertising space in the above advertising space transaction and the advertising company T who mediated the advertising space transaction. Points will be awarded to the recipient, with at least one of them as the recipient of the points. Along with this, the computer (specifically, the reception unit 11) receives information regarding the point grant (S004).

Then, the computer (specifically, the addition unit 13) identifies the recipient of the points and the number of points awarded from the information received in step S004, and the number of points awarded to the number of points held by the recipient stored in the storage unit 12. Is added (S005). In the present embodiment, the number of points to be given is determined according to the actual value regarding the effect (number of viewers) of the target advertisement specified in step S003. In other words, in step S005, the computer (addition unit 13) adds the number of points held by the recipient according to the actual value of the effect of the target advertisement.

Explaining in detail the number of points granted, that is, the number of points to be added, in the present embodiment, the number of points to be added is determined by adding up the number of first points and the number of second points.

The first number of points corresponds to a value obtained by multiplying the purchase amount of the advertising space purchased in the advertising space transaction that triggered the point grant (hereinafter referred to as the advertising space transaction) by a certain ratio. The ratio may be different for each point giver or different for each point issuer. Further, when calculating the number of first points, the number of advertising space transactions carried out by the advertiser S who purchased the advertising space in the advertising space transaction may be taken into consideration. More specifically, the number of first points may be further multiplied by a multiplier according to the rank of the advertiser S, which is set based on the number of transactions executed so far.

The number of second points corresponds to a value obtained by multiplying the purchase amount of the advertising space by a ratio corresponding to the actual value of the effect of the target advertisement. In the present embodiment, the ratio when the actual value of the effect of the target advertisement does not satisfy the predetermined condition is higher than the ratio when the actual value of the effect of the target advertisement satisfies the predetermined condition. That is, when the actual value of the effect of the target advertisement does not satisfy the predetermined condition, the actual value of the effect of the target advertisement is determined by the number of points (second number of points) added by the computer (specifically, the addition unit 13). It will be more than when the condition of is satisfied.

Here, the fact that the actual value of the effect of the target advertisement satisfies / does not satisfy a predetermined condition means that the actual value of the effect of the target advertisement, specifically, the actual value regarding the number of viewers exceeds / does not exceed the reference value. Further, the reference value is a value predetermined by the advertiser S or the like as an expected value for the target advertisement, and may be, for example, an average value (standard value) in the industry to which the advertiser S belongs.

The method of determining the number of points to be added is not particularly limited as long as it is at least a method of determining the number of points to be added based on the actual value of the effect of the target advertisement. Further, when determining the number of points to be added (that is, the number of points granted), for example, the purchase time of the advertising space, specifically, the number of days from the time of purchasing the advertising space to the broadcasting date and time indicated by the advertising space may be taken into consideration. , If the number of days exceeds a predetermined number, the number of additions may be increased. In addition, if the ad space is unsold at the stage immediately before the broadcast date and time indicated by the ad space, the number of points to be given is determined so that more points can be given by purchasing the ad space. May be good.

Returning to the explanation of the point management flow, for example, when the advertiser S uses the points (Yes in S006), the computer (specifically, the reception unit 11) receives the information regarding the point use (S007). Then, the computer (specifically, the subtraction unit 15) identifies the point user and the number of points used from the information received in step S007, and the number of points used from the number of points held by the point user stored in the storage unit 12. Is subtracted (S008).

Although not particularly shown in FIG. 4, the computer (specifically, the subtraction unit 15) may determine whether or not the points can be used when the use of points is restricted. In this case, the number of points held by the point user may be subtracted only when it is determined that the points can be used.

Each process (step) in the point management flow described above is repeated every time the advertising space transaction is executed. In FIG. 4, the steps related to point granting and point number addition (S001 to S005) and the steps related to point use and point number subtraction (S006 to S008) are collectively shown, and these two types of steps are shown. Each may be repeated separately.

As described above, the pattern of the point management method is divided into three patterns based on the mode of giving points, restrictions on use, and the like. Hereinafter, each pattern will be described.

(First pattern)
In the first pattern, each of the plurality of TV stations H gives points to the traders of the advertising space as point givers for each TV station. The points given by each TV station H can be used only for the transaction of the advertising space provided by the TV station H of the granting source. For example, the points given by the TV station Ha can be used for purchasing the advertising space provided by the TV station Ha, but cannot be used for purchasing the advertising space provided by other TV stations Hb and Hc.
The issuer of the points in the first pattern may be each TV station H or a third party other than the TV station H, for example, the system provider Q.

In the first pattern, points are awarded to either the advertiser S or the advertising company T, which is the trader of the advertising space transaction, or both the advertiser S and the advertising company T. Further, in the first pattern, when points are given to the advertiser S, the advertiser S can use the points in the subsequent advertising space transactions regardless of the advertising company T. For example, the points given in connection with the advertising space transaction mediated by the advertising company Tl can also be used in the advertising space transaction mediated by the advertising company Tm or the advertising space transaction mediated by the advertising company Tn.

The first pattern will be described from the viewpoint of information processing by the point management device 10. In the first pattern, the addition unit 13 of the point management device 10 sets the number of points to be added (that is, the number of points given) to the TV station H that gives points corresponding to the number of points among the plurality of TV stations H. Correspondingly, the above number of points is added to the number of points held by the trader (that is, the point recipient). As a result, as shown in FIG. 5, the storage unit 12 stores the number of points held by the trader for each TV station.

Further, in the first pattern, when the advertiser S, who is a trader, uses points in a new advertising space transaction, the subtraction unit 15 of the point management device 10 determines the number of points held by the advertiser S stored for each TV station. Of these, the number of points held corresponding to TV station H in the new advertising space transaction is subtracted. The TV station H in the new advertising space transaction is the TV station H that provides the advertising space to be traded in the new advertising space transaction.

In the first pattern, the points given by each TV station H may be exchanged for the points given by another TV station H. In that case, by using the points after the exchange, it becomes possible to purchase the advertising space of the TV station H, which cannot be purchased with the points at the time of granting. Further, among the number of points held by the trader stored in the storage unit 12 by the point exchange, the number of points held associated with the TV station H before the exchange is associated with the TV station H after the exchange. ..

(Second pattern)
In the second pattern, as in the first pattern, each of the plurality of TV stations H gives points to the traders of the advertising space as point givers for each TV station. Then, the points given by each TV station H can be used only for the transaction of the advertising space provided by the TV station H of the granting source. Also in the second pattern, the issuer of the points in the first pattern may be each TV station H or a third party other than the TV station H, for example, the system provider Q.

In the second pattern, as in the first pattern, points are awarded to either the advertiser S or the advertising company T, which is the trader of the advertising space transaction, or both the advertiser S and the advertising company T.

On the other hand, in the second pattern, when points are given to the advertiser S, the points are linked to the advertising company T that mediates the advertising space transaction that triggered the point granting (that is, the advertising space transaction that triggered the points). Attached. Therefore, when the advertiser S uses the points in the subsequent advertising space transaction, the advertiser S can use the points only through the transaction through the advertising company T associated with the points. For example, the points given in connection with the advertising space transaction mediated by the advertising company Tm can be used only for the advertising space transaction mediated by the advertising company Tm.

As described above, in the second pattern, the advertiser S cannot use the given points across the plurality of advertising companies T. This point will be described from the viewpoint of information processing by the point management device 10.

In the second pattern, the addition unit 13 of the point management device 10 determines the number of points to be added (that is, the number of points given) to the television station H that gives points corresponding to the number of points, as in the first pattern. In association with this, the above number of points is added to the number of points held by the trader.
Further, in the second pattern, the addition unit 13 associates the number of points added to the number of points held by the advertiser S with the advertising company T that mediates the advertising space transaction as an opportunity, and holds the points of the advertiser S. Add the above points to the number. As a result, as shown in FIG. 6, in the storage unit 12, the number of points held by the advertiser S is stored for each TV station, and is stored for each advertising company in association with the advertising company T that mediates the advertising space transaction. Will be done.

Further, in the second pattern, when the advertiser S uses points in a new advertising space transaction, the subtraction unit 15 of the point management device 10 has the number of points held by the advertiser S for each TV station and stored in the advertising company. Of these, the number of applicable points is subtracted. The corresponding number of points held is the number of points held (linked) corresponding to the TV station H in the new advertising space transaction and corresponding to the advertising company T that mediates the new advertising space transaction.

In the second pattern as well, as in the first pattern, the points given by each TV station H may be exchanged for the points given by another TV station H. When the points are exchanged, among the number of points held by the advertiser S stored in the storage unit 12, the number of points held associated with the TV station H before the exchange is associated with the TV station H after the exchange. It will be.

(Third pattern)
In the third pattern, points issued by the system provider Q are given to the trader of the advertising space. The points given by the system provider Q can be commonly used among the television stations H, and can be used regardless of the advertising company T. That is, the points given in the third pattern are the TV station H and the advertising company in the advertising space transaction after the points are given, regardless of which TV station H is the provider of the advertising space traded in the advertising space transaction. It is a point that can be used without being restricted by T.

Further, in the third pattern, points are awarded to either the advertiser S or the advertising company T, or both the advertiser S and the advertising company T. The point giver in the third pattern may be the system provider Q or each television station H. In the third pattern, a person other than the system provider Q, for example, the television station H may issue points.

The third pattern will be described from the viewpoint of information processing by the point management device 10. In the third pattern, the addition unit 13 of the point management device 10 determines the number of points for the points that can be commonly used among the plurality of television stations H, and the number of points held by the trader (that is, the point recipient). Add to. The number of points to be added at this time is determined based on the degree of effectiveness of the advertisement using the advertisement space purchased by the advertiser S (specifically, the actual value regarding the number of viewers).
As a result of the above, as shown in FIG. 7, the number of points held by the trader is collectively stored in the storage unit 12 for each trader.

Further, in the third pattern, when the advertiser S, who is a trader, uses points in a new advertising space transaction, the subtraction unit 15 of the point management device 10 subtracts the number of points held by the advertiser S. In the third pattern, as described above, since the number of points held is not linked to either the TV station H or the advertising company T, the advertiser S uses the points regardless of the TV station H or the advertising company T. be able to. Then, the subtraction unit 15 subtracts the number of points held by the advertiser S according to the number of points used.

<< About the effectiveness of this embodiment >>
According to the point management device 10 of the present embodiment, it is possible to appropriately manage points (giving points, etc.) accompanied by advertising space transactions. More specifically, when an advertising space is traded in an advertising space transaction, points are given to the trader (advertiser S or advertising company T), and the number of points held by the trader stored in the storage unit 12 is added. To. By giving such points, it is possible to activate the advertising space transaction.

Further, in the present embodiment, the degree of effect due to the use of the advertising space traded in the advertising space transaction, specifically, the actual value regarding the number of viewers of the target advertisement is specified, and the trader's actual value is determined according to the specified actual value. Add the number of points you have. As a result, points are appropriately given to the traders of the ad space transaction based on the characteristics of the ad space traded, the appealing effect of the advertisement performed using the ad space, and the actual situation of the ad space transaction. can do.

In particular, in the present embodiment, when the actual value regarding the number of viewers of the target advertisement does not exceed the reference value, the actual value is the reference value for the number of points added to the number owned by the trader (that is, the number of points granted). It will be more than when it exceeds. If the appealing effect of the target advertisement is not good as described above, if more points are given, it becomes a transaction guarantee, and the advertiser S can carry out the advertising space transaction with peace of mind.

Further, according to the point management according to the first pattern described above, points are given to each TV station, and the use of the given points is limited to the transaction of the advertising space provided by the TV station H from which the points are given. In this case, each TV station H can use the points to promote the advertising space provided by its own station.

Further, according to the point management according to the second pattern described above, the points to be given are associated with the advertising company T that mediates the advertising space transaction that triggered the point grant. Then, the use of the granted points is limited to the advertising space transactions mediated by the advertising company T associated with the points. In this case, each advertising company T can maintain a relationship with an advertiser S who has a transaction record by awarding points.

Further, according to the point management according to the third pattern described above, points that can be used regardless of the television station H and the advertising company T are given to the trader of the advertising space transaction. In this case, since the degree of freedom in using points is improved for the trader, it is possible to promote the activation of advertising space transactions by using points.

<< Other Embodiments >>
Although the point management device and the point management method of the present invention have been described above with specific embodiments, the above-described embodiment is merely an example, and other embodiments may be considered.

In the present invention, the number of points to be added to the number of points held by the trader in the advertising space transaction is determined according to the degree of effect of using the trading space. In the above embodiment, the actual value regarding the number of viewers of the television advertisement (target advertisement) using the advertisement space is used as the degree of effect by using the advertisement space, but the present invention is not limited to this. For example, a predicted value regarding the number of viewers of the target advertisement may be used, and the number of points to be added may be determined based on the predicted value. Examples of the predicted value regarding the number of viewers include a predicted audience rating, a predicted GRP, a predicted reach number, a predicted CPM, and the like. The predicted value is, for example, the date and time corresponding to the ad space purchased in the current ad space transaction among the TV advertisements using the past ad space, that is, the broadcasted TV advertisement by a known calculation method (for example,). It is calculated based on the number of viewers of the TV advertisement broadcast on the same date and time one year ago.

Further, the number of points to be added may be determined based on both the predicted value and the actual value regarding the number of viewers of the target advertisement. In this case, at the time of executing the advertising space transaction, that is, at the time when the advertising space is bought and sold, the number of points based on the predicted value is first added to the number of points held by the trader. After that, when a TV advertisement using the purchased ad space is broadcast, the actual value related to the number of viewers of the TV advertisement is specified, and if the actual value is smaller than the predicted value, the number of points according to the difference. May be further added to the number of points held by the trader. On the contrary, when the actual value is larger than the predicted value, the number of points held by the trader may or may not be subtracted.

Further, in the above embodiment, the advertising space traded in the advertising space transaction is the advertising space for TV advertising, but the present invention is not limited to this. For example, the advertising space may be an advertising space for radio advertising. In that case, the number of points added to the number of points held by the trader in the advertising space transaction is the degree of effectiveness of the radio advertisement broadcast using the advertising space, specifically, the actual value or forecast regarding the number of listeners. It should be decided according to the value.
Further, the advertising space may be an advertising space for Internet advertising. In that case, the number of points added to the number of points held by the trader is the degree of effectiveness of the Internet advertisement delivered using the advertising space, specifically, the actual value such as the number of unique users or the number of page views. It should be decided according to the predicted value.

Further, in the above embodiment, the advertising space transaction is performed through the transaction support system P, but the present invention is not limited to this. Even if the advertising space transaction is performed by directly negotiating between the advertiser S (advertising space purchaser), the advertising company T (intermediary), and the TV station H (advertising space provider) without using the transaction support system P. good.

10 point management device 10a processor 10b memory 10c communication interface 10d storage 10e input device 10f output device 11 reception unit 12 storage unit 13 addition unit 14 specific unit 15 subtraction unit H TV station (advertising space provider)
P Transaction support system Q System provider R Research company S Advertiser (trader)
T Advertising company (trader)

Claims (11)

A point management device that manages points that can be used for commercial transactions.
For a trader who has made an advertising space transaction related to an advertising space provided by an advertising space provider, an addition unit for adding the number of points held in the storage unit, and an addition unit.
It has a specific unit that specifies the degree of effect of using the advertising space traded in the advertising space transaction.
A point management device, characterized in that, when the trader conducts the advertising space transaction, the addition unit adds the number of possessions of the trader according to the degree of the effect. When the degree of the effect specified by the specific unit does not satisfy a predetermined condition, the number of points that the addition unit adds to the number of possessions of the trader according to the degree of the effect is the degree of the effect. The point management device according to claim 1, which is more than the case where the predetermined condition is satisfied. The addition unit associates the number of points to be added to the number of holdings of the trader with the point giver who gives the points corresponding to the number of points to the trader, and the number of holdings of the trader. The point management device according to claim 1 or 2, wherein the number of points is added to. When there are a plurality of the advertising space providers, and each of the advertising space providers grants the points to the trader as the point grantor.
The addition unit provides the advertising space providing the transaction with the points corresponding to the number of points among the plurality of advertising space providers, the number of points to be added to the number of possessions of the trading company. The number of points is added to the number of possessions of the trader in association with the person.
The point management device according to claim 3, wherein the number of possessions of the trader is stored in the storage unit for each advertising space provider. Further having a subtraction unit for subtracting the number of possessions of the trader stored in the storage unit when the trader uses the points.
When the trader uses the points in a new inventory transaction, the subtraction unit uses the advertisement in the new inventory transaction among the number of the trader's holdings stored for each inventory provider. The point management device according to claim 4, wherein the number of possessions corresponding to the frame provider is subtracted. The trader includes an ad space purchaser and an intermediary that mediates the ad space transaction between the ad space purchaser and the ad space provider.
The addition unit corresponds to the number of points to be added to the number of possessions of the advertising space purchaser with the intermediary who mediates the advertising space transaction that triggered the granting of the points corresponding to the number of points. In addition, the number of points is added to the number of possessions of the ad space purchaser.
The point management device according to claim 1 or 2, wherein when a plurality of the intermediaries are present, the number of possessions of the ad space purchaser is stored in the storage unit for each intermediary. Further having a subtraction unit for subtracting the number of possessions of the advertising space purchaser stored in the storage unit when the advertising space purchaser uses the points.
When the ad space purchaser uses the points in a new ad space transaction, the subtraction unit makes the new ad space transaction out of the number of the ad space purchasers held by the intermediary. The point management device according to claim 6, wherein the number of possessions corresponding to the intermediary is subtracted. When there are a plurality of the advertising space providers, the addition unit determines the number of points given based on the degree of the effect for the points that can be commonly used among the advertising space providers. The point management device according to claim 1 or 2, which is added to the number of possessions. The advertising space is an advertising space for TV advertisements.
According to any one of claims 1 to 8, the specific unit specifies an actual value obtained according to the number of viewers of the television advertisement broadcast using the advertisement space as the degree of the effect. The point management device described. When the trader conducts the inventory transaction, the addition unit includes at least one of the information based on the frequency of the inventory transaction regarding the trader and the transaction amount of the inventory, and the effect. The point management device according to any one of claims 1 to 9, wherein the number of possessions of the trader is added according to the degree. It is a point management method that manages points that can be used for commercial transactions.
The computer adds the number of points held in the storage unit to the trader who has made an advertising space transaction related to the advertising space provided by the advertising space provider.
The computer identifies the degree of effect of using the inventory traded in the inventory transaction.
A point management method, characterized in that, when the trader conducts the advertising space transaction, the computer adds the number of possessions of the trader according to the degree of the effect.

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