JP5868096B2 - Amusement system - Google Patents

Description

  The present invention relates to a system for a game hall for executing an advertisement for a property to be advertised, which is a general store or a product different from the game hall, in a game hall where a plurality of gaming machines are installed.

  An information display device for displaying game information such as a game history so far is provided for each game machine in a game hall such as a pachinko store where a game machine such as a pachinko machine or a pachislot machine is installed. Patent Document 1 describes that an information display device executes an advertisement for a general store different from a game hall. Thereby, it becomes possible to obtain an advertising effect.

JP 2003-190578 A

However, even if the advertisement is executed, the player may be less interested in the general store to be advertised. In this case, even if the advertisement is executed, the advertisement effect cannot be sufficiently obtained. Note that this problem is not limited to the promotion of general stores, but applies if some kind of promotion is performed at a game hall.
The present invention has been made in view of the above circumstances, and an object of the present invention is to provide a system for a game hall that can sufficiently exert the advertising effect when the advertisement of a general store is executed at the game hall. is there.

The present invention, in a plurality of gaming machines installed in a gaming machine, is with the game arcade A game hall for the system for performing the promotion of different general store shop,
And advertising information storing means for storing in correspondence with promotional information for executing the advertisement to a plurality of the general store, among the plurality of general stores, advertising target to determine whether to perform the promotion of any of the general store A property determination means, an advertisement execution means that is provided in the amusement hall and that executes the promotion of the general store determined by the advertisement target property determination means , and a visitor that specifies a player's visit means for visiting the game hall Means for deciding which of the general stores is to be executed according to the player's visiting means (claim 1).

In claim 1 Symbol placement game arcade for systems,
The visitors means particular means, player may be identified whether the visitors to the amusement park using the car (claim 2).

According to the invention of claim 1, it is possible to change which advertisement target property is to be executed according to the situation. As a result, it is possible to select and execute a property to be advertised with a high advertising effect each time.
In addition, it is possible to change which general store advertisement is executed according to the player's means of visit. For example, even if you promote a restaurant that sells alcohol, such as a pub, to a player who comes by car, you can't drink alcohol if you try that player. There is a risk of not being very interested in it. In this case, the promotion effect can be more easily obtained by executing the advertisement of other stores.

Further, if it is specified whether or not the vehicle has been visited as in the configuration of claim 2 , for example, for a player who came by car, a general store in a wider range than a player who came by foot Can be advertised.
As described above, according to the second aspect of the present invention, it is possible to execute an advertisement for a general store that can easily obtain an advertisement effect according to the player's means of visiting.

Schematic which shows the whole structure of the system for game centers in 1st Embodiment of this invention. Front view of information display device A diagram showing an example of an advertisement broadcast on an advertisement channel Block diagram showing configuration of external server The figure which shows an example of store information The flowchart which shows the advertising object store determination processing by an external server The flowchart which shows the advertisement object store determination process by the external server in 2nd Embodiment in this invention.

(First embodiment)
Hereinafter, a first embodiment of the present invention will be described with reference to FIGS.
FIG. 1 is a schematic view showing the overall configuration of a game system. A rental machine 2 is installed corresponding to the gaming machine 1 in the game hall, and a management device 3 is installed in the management room. The relay device 4 is connected to two gaming machines 1, two lending machines 2 and a management device 3 via a LAN 5. The management device 3 manages the game information of the gaming machine 1 by receiving the gaming signal transmitted from the gaming machine side (the gaming machine 1, the lending machine 2, etc.) via the relay device 4, and various kinds of information are displayed on the display 3a. Data can be displayed. Outside the game hall, a third party management external server 100 (hereinafter referred to as “external server”, which corresponds to a server device outside the game hall) installed by a third party organization is installed. The third-party organization is a higher-level organization that supervises the system, and provides an advertisement video (corresponding to advertisement information) of a general store, which will be described later, to the game hall. Although omitted in FIG. 1, several hundred gaming machines 1 are actually managed by the management device 3.

The gaming machine 1 performs a jackpot lottery in accordance with the winning at the start port 6, and executes a symbol variation based on a so-called special symbol (special symbol) on the liquid crystal display unit 7 based on the lottery result. generate. The upper limit of the so-called holding balls is four each, and if the start winning is made during the holding, the upper limit is held, and after the symbol change is finished, the held symbol variation is sequentially executed.
The winning probability (probability of jackpot) of the jackpot lottery is 1/300. Among the jackpots, the ratio of jackpots that become probabilistic (probable) after the jackpot is 66.6% (2/3). The special winning opening 8 is opened according to the number of rounds (R). In addition, the upper limit winning number (upper limit number) of 1R is 8 and the upper limit opening time is 30 seconds. If either the upper limit number or the upper limit opening time is satisfied (when the end condition is satisfied), 1R Exit.
During the probability change, the jackpot probability is improved to 1/30 and the winning time rate to the start port 6 is improved. Since the probability change continues until the next big hit, it continues until the big hit (ordinary big hit) that becomes the normal state (normal) after the big hit occurs, and when the normal big hit occurs, it returns to the normal state.

The gaming machine 1 outputs the following game signals.
Out signal = a signal that can specify the number of used media (out) output from an out BOX for collecting used balls. Since one pulse is output for 10 recovered (used and driven) balls, “the number of out signals × 10” is specified as out. A signal output from the gaming machine 1 may be used.
Safe signal = a signal that can specify the number of payout media (safe) output from the gaming machine 1. Since 1 pulse is output for 10 payout balls, “safe signal number × 10” is specified as safe. The supply signal output from the supply device may be a safe signal.
Start winning signal = a signal that can specify the number of winnings to the starting port 6 output from the gaming machine 1. Since one pulse is output for each winning prize at the start port 6, “start winning signal number × 1” is specified as the starting winning quantity.
-Jackpot signal = a signal that can specify the jackpot period output from the gaming machine 1. Since it is a status signal that is output at a level during the jackpot, it is determined that the jackpot signal is being received as a jackpot.
Probability change signal = a signal that can specify a special state (Akanaka) output from the gaming machine 1. Since it is a state signal (probability change signal) that is output in a special state, which is a state where it is easier to generate a big hit such as during a probability change where the jackpot probability is improved than in the normal state, the special state signal being received is identified as being in the special state. Further, a period in which neither the jackpot signal nor the probability variation signal is received is specified as the normal state.
-Symbol variation signal = a signal that can specify that the symbol has changed. Since one pulse is output at the start of symbol variation or at the end of variation, “design variation signal number × 1” is specified as the number of start times.

  The lending machine 2 pays out the balls from the payout opening 10 to the tray 11 of the gaming machine 1 based on the specified value, with the coin inserted in the coin insertion slot 9, and relays a sales signal along with the payout. Transmit to device 4. The touch panel type information display device 12 of the lending machine 2 can display lending information and various game information related to the corresponding gaming machine 1.

  FIG. 2 shows the front of the information display device 12. The information display device 12 includes a CPU, a ROM, and a RAM (not shown), and a display unit 13 (corresponding to advertisement execution means), a plurality of operation buttons 14 and a call button 15 are provided on the front surface. FIG. 2 shows a state where the main menu is displayed. The information display device 12 is provided for each gaming machine. That is, the display unit 13 is provided corresponding to the gaming machine 1.

  An advertisement channel is set in the information display device 12, and advertisements of general stores (hereinafter referred to as “advertisement stores”) contracted with the game hall are broadcast all day on the advertisement channel. This advertising channel is broadcasted by the player operating the operation button 14 and functions as a screen saver by automatically switching to the advertising channel if the main menu display state continues for 10 minutes without operation. It is supposed to be. In this screen saver, the event information of the game hall and the advertisement of the advertisement target store are broadcast alternately (for example, every 10 minutes). Since the information display device 12 is a liquid crystal display, a protection function as an original screen saver such as a cathode ray tube is not necessary, but it is described as a screen saver because it performs the same operation as a screen saver. It should be noted that at the timing of switching to the advertisement channel (screen saver), the advertisement may be in progress. In addition, the execution of the advertisement may end in the middle of the execution of the advertisement by the player's operation.

  FIG. 3 shows an example of an advertisement broadcast on an advertisement channel. On the information display device 12, a message “A drink for one cup of service! Therefore, the player can recognize that he / she can receive the service of one drink if he / she goes to the displayed advertising target store and says “I saw the CM”.

  The management device 3 stores member information registered as a member, and also stores a player's visit means as member information. This visit means indicates means by which the player has visited the game hall, and is stored in association with the member in accordance with the player's answer to the questionnaire for member registration. In other words, it is assumed that the means for visiting the game hall is fixed for each player. In addition, when the visit means to a game hall is changed, a visit means is changed by having a player report so.

When the member information is added by member registration, the management device 3 transmits member information including information on the visiting means to the external server 100.
FIG. 4 is a block diagram showing the configuration of the external server 100. The external server 100 includes a CPU 100a (corresponding to an advertisement target property determining means and a visiting means specifying means), a ROM 100b, a RAM 100c, and an HDD (Hard Disk Drive) 100d (corresponding to an advertisement information storage means), and is connected to a display 101 and a keyboard 102. Has been configured. In addition to the member information transmitted from the management device 3, the HDD 100d stores an advertisement video edited so that the time required for executing the advertisement of the advertisement target store corresponding to the amusement hall is 10 minutes. When the player inserts the membership card into the lending machine 2, the advertisement video is downloaded from the external server 100 to the information display device 12 and stored. Accordingly, the player sees the advertisement broadcast as an advertisement channel or a screen saver by the information display device 12, and thus recognizes the latest advertisement target store.

Store information is stored in the HDD 100d.
FIG. 5 shows an example of store information stored in the HDD 100d. As store information, store name, customer unit price, address and distance (each corresponding to position information) are set. With respect to the store name of the izakaya, it is possible to identify that it is an izakaya. The unit price of customers is the average sales amount per person. The distance is calculated from the road distance that connects the address of the game hall and the address of the store with the shortest distance. For stores located around the station (for example, 500 m), the number of stations from the nearest station is registered instead of the distance.

  When the membership card is inserted, the lending machine 2 transmits a signal indicating that to the external server 100. When the external server 100 receives a signal indicating that the member card has been inserted from the lending machine 2, the external server 100 executes a promotion target store determination process. This promotion target store determination process determines the promotion target store to execute the promotion according to the means that the player has visited the amusement hall, and determines the next promotion target store at the timing when the execution of the promotion ends. It is supposed to be.

FIG. 6 is a flowchart showing the advertisement target store determination process by the external server 100. The external server 100 determines a visiting means based on the member information. That is, it is determined whether the player has come by car (A1), the player who has come by train (A3), or the other. In the case of a player who came by car (A1: YES), it is determined from a store excluding a tavern located within 10 km (A2). In the case of a player who has arrived by train (A3: YES), it is decided from the stores around the nearest station of the amusement hall (A4), and in the case of a player who has visited by other means (A3: NO), 2 km It determines from the store located within (A5). In this case, if there are too many targeted advertising stores, the store is selected from stores with a unit price per customer according to the player's balance. That is, when the balance is positive, the store is determined from the high unit price, and when the balance is negative, the store is determined from the low unit price. Players who are not traveling by car but who are not traveling by train are those who have replied that they are visiting on foot (including bicycles), players who are members but who have not responded by means of visiting, or who are registered as members. There are no players. Then, the store determined in this way is set as a promotion target store, and the video of the promotion target store is edited (A6).
The edited advertisement video is downloaded again from the external server 100 to the lending machine 2 when the player next inserts the membership card into the lending machine 2.
As described above, the information display device 2 displays the advertisement video by connecting to the external server 100.

According to such an embodiment, the following effects can be produced.
Since the external server 100 edits the promotional video so as to execute the promotion of the advertising target store included within a predetermined distance when viewed from the game hall according to the means of arrival when the player visits the game hall, It becomes possible for a person to be able to visit a store to be advertised according to the visiting means, and the advertising effect can be obtained more efficiently.
Since the player has specified whether or not he / she has visited the amusement hall by using a car, a wider range of stores to be promoted for players who have come by car than for players who have visited on foot. Can be promoted.

(Second Embodiment)
Next, a second embodiment of the present invention will be described with reference to FIG. The second embodiment is characterized in that the store to be advertised is determined according to the balance of the player.
FIG. 7 is a flowchart showing the advertisement store determination process by the external server 100. The external server 100 determines the player's balance ("the game value possessed by the player's game value (out) and the game value assigned by the game machine to the player (safe)"). (B1), it is determined whether it is a winover player (5000 or more plus) or (B2), a negative game player (5000 or more minus) (B4). In the case of a Katsuetsu player (B2: YES), it is determined from a store with a high unit price (B3). In the case of a negative player (B4: YES), it is determined from a store with a low unit price (B5). (B4: NO), that is, if the balance does not change significantly, one of the stores is determined (B6). Out and safe can be obtained from a game signal output from the gaming machine side. Further, as a method for determining any store (B6), it is preferable to adopt a method for randomly determining a store to be advertised or a method for determining a store to be advertised in an initially set order.
Then, the store determined as described above is set as a store to be advertised and the promotional video is edited.
According to such an embodiment, the external server 100 changes which advertisement target property is executed according to the player's balance, so the advertisement target property is selected according to the player's degree of victory or defeat. By changing, the advertising effect can be obtained more efficiently.

(Other embodiments)
In the second embodiment, the win-over player and the passover player are determined based on the balance, but the player's possession (“the magnitude of the game value possessed by the player (acquired game medium)”) (Equivalent)) may be determined.
The advertisement execution means is not limited to the information display device 12, but may be a call lamp display unit or a liquid crystal display unit of a gaming machine, or a large screen provided in a game arcade. . In the case of using a large screen, it is possible to specify the player's means of visiting and the player's victory or defeat on the large screen, and to execute an advertisement reflecting the identification result.

The advertisement execution means is not limited to the one capable of displaying game information, and a dedicated device may be provided.
As an advertising object, it is good also considering goods, not a general store. In this case, the product is a concept including not only the provision of goods but also provision of services (for example, massage, haircut, etc.).
Instead of storing the data for executing the advertisement in the external server 100, the data may be stored in the information display device 12 or the management device 3.
Instead of the external server 100, the information display device 12 or the management device 3 may execute each process.

In the above embodiment, the player who came by car is determined from the store excluding the tavern located within 10 km, but is not limited to 10 km, but limited to 20 km, 30 km... You may do it. Needless to say, the distance setting may be arbitrarily changed.
The distance from the game hall to the store may be a straight distance instead of the shortest road distance connecting the address of the game hall and the store address.
You may determine the store which performs an advertisement from the address only, not the distance from the store to be advertised. In this case, an address to be selected is set in advance in association with the game hall. For example, in the A game hall, advertisements for stores in B city or C city are executed.

Instead of the distance, the latitude and longitude of the advertising target store may be stored.
A store to be advertised may be determined based on one of the distance from the game hall and the visiting means.
A parking lot camera and an in-store camera may be used, respectively, and the player's means of arrival may be specified by face authentication. In this case, it is not necessary to specify the player's means of arrival based on the membership card.

  In the drawings, 1 is a gaming machine, 12 is an information display device (advertisement executing means), and 100 is an external server (outside amusement server device, advertisement object property determining means, advertisement information storing means, and visiting means specifying means).

Claims (2)

By a plurality of game arcade where the gaming machine is installed, it is a gaming facility for the system for performing the promotion of different general store shop with the game arcade,
Promotion information storage means for storing advertisement information for executing the advertisement corresponding to the plurality of general stores ,
Of the plurality of general stores , an advertisement target property determining means for determining which general store promotion is to be executed;
Promotion execution means for executing the promotion of the general store provided in the game hall and determined by the advertisement target property determination means;
A visit means identifying means for identifying a player's visit means for visiting the amusement hall;
Equipped with a,
The game object system characterized in that the advertisement object property determining means determines which general store advertisement is executed according to the player's visiting means . 2. The game field system according to claim 1, wherein the visit means specifying means specifies whether or not the player has visited the game hall using a car .

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