JP5824336B2 - Advertisement information management server, advertisement information management system, and advertisement information management program - Google Patents

Description

  The present invention relates to an advertisement information management server, an advertisement information management system, and an advertisement information management program for managing advertisement information distributed to an electronic signboard (digital signage).

  Conventionally, digital signage, that is, a system that transmits information using a display device installed in any place in the outdoors, storefronts, public spaces, transportation, etc. (hereinafter referred to as “public facilities”) and connected to a network. Is known (Patent Document 1).

  The conventional advertisement distribution business related to such digital signage is the application of advertising space from the advertiser and its agency (hereinafter referred to as “user”) to the advertisement distribution manager by means of telephone or e-mail, Advertise material submission, advertisement content creation instruction and advertisement broadcast condition instruction, etc. are made, and based on the application and instruction from such users, the manager adjusts and confirms the advertising space, checks the advertisement material and content Screening, organization (advertising content creation, adjustment of broadcast conditions and broadcast order), manual creation of previews, distribution to display devices, etc. Aired.

JP 2001-338216 A

  However, in the conventional method of advertisement distribution business, since the management company manually organizes etc. based on instructions from a plurality of users, the burden on the management company in the advertisement distribution business is large, and the advertising media There is a problem that there is a limit to dealing with scale expansion.

  Accordingly, an object of the present invention is to improve the efficiency of advertisement distribution work and facilitate the handling of the scale expansion of advertising media.

  In order to achieve the above object, a first advertisement information management server according to the present invention is an advertisement information management server that accepts setting of broadcast conditions for advertisement content from a user terminal managed by a user, from the user terminal A broadcast condition setting request accepting unit that accepts a broadcast condition setting request, and a posting condition for setting a unit for setting a broadcast pattern of advertisement content based on the broadcast condition setting request received by the broadcast condition setting request accepting unit A setting screen, a broadcast pattern setting screen for setting a broadcast pattern of advertising content for each unit of the broadcast pattern set using the posting condition setting screen, and the broadcast pattern setting screen Including an application content setting screen for setting advertisement content to be applied for each broadcast pattern Broadcast condition setting screen information transmitting means for transmitting broadcast condition setting screen information indicating a condition setting screen to the user terminal, and broadcast condition setting accepting means for receiving a broadcast condition set using the broadcast condition setting screen; And storage means for storing the broadcast conditions received by the broadcast condition setting reception means.

  In the first advertisement information management server according to the present invention, the posting condition setting screen is divided into a plurality of broadcast pattern batch setting areas for setting broadcast patterns of advertisement content in a lump or a plurality of broadcast patterns of advertisement content. One of the broadcast pattern division setting areas to be set may be provided. In this case, in the broadcast pattern division setting area, the broadcast period division setting area for setting the division of the broadcast period, the broadcast place division setting area for setting the division of the broadcast place, and the setting for dividing the application frame At least one application frame division setting area may be provided.

  In the first advertisement information management server according to the present invention, the broadcast pattern setting screen is provided with a display device division setting area for setting division of two or more display devices provided in each broadcast location. The broadcast pattern setting screen may include at least one of a broadcast day division setting area for setting a broadcast day division and a broadcast time division setting area for setting a broadcast time division. It may be provided.

In order to achieve the above object, a second advertisement information management server according to the present invention is an advertisement information management server that supports the creation of advertisement content, and stores content material for creating advertisement content. Based on the material storage means, the advertisement content creation request accepting means for accepting the advertisement content creation request from the user terminal managed by the user, and the advertisement content creation request received by the advertisement content creation request accepting means, the content material storage Advertisement content creation screen information indicating an advertisement content creation screen provided with a content material selection area for selecting a content material stored in the means and an advertisement content creation area for creating an advertisement content from one or more selected content materials. , Send to the user terminal Advertising content creation screen information transmitting means, advertising content configuration information receiving means for receiving advertising content configuration information indicating advertising content created using the advertising content creation screen, and the advertising content configuration information receiving means received by the advertising content configuration information receiving means It is characterized by comprising advertisement content storage means for storing advertisement content configuration information.

  In the second advertisement information management server according to the present invention, on the advertisement content creation screen, by selecting an advertisement content stored in the content material storage means, one or more content materials constituting the advertisement content are selected. An advertisement content selection area for selection may be further provided. The advertisement content creation screen is provided with a new content material selection area for selecting a new content material stored in the user terminal, and the new content material selected in the new content material selection area is displayed. New content material storage means for storing in the content material storage means may be provided.

  In the second advertisement information management server according to the present invention, on the advertisement content creation screen, for each content material, a broadcast time setting area for setting the broadcast time of the content material, and an effect setting for the content material There may be provided an effect setting area for performing and a broadcast order setting area for setting the broadcast order of content materials.

  Furthermore, a third advertisement information management server according to the present invention for achieving the above object is an advertisement information management server that supports the organization of advertisement contents in a manager, and is sent from an administrator terminal managed by the manager. Knitting range designation screen information indicating a knitting range designation screen for designating a knitting range to be knitted based on the knitting request accepted by the knitting request accepting means and the knitting request accepting means accepted by the knitting request accepting means. The composition range designation screen information transmitting means for transmitting to the administrator terminal, the composition range designation accepting means for accepting the composition range designation performed using the composition range designation screen, and the composition range designation accepting means received by the composition range designation accepting means Based on the designation of the composition range, a composition process including a process for changing the broadcast order of the advertising content in the designated composition range is performed. Knitting screen information transmitting means for transmitting knitting screen information indicating a knitting screen to the manager terminal, and a knitting result for receiving knitting result information indicating a processing result of the knitting process performed using the knitting screen. It is characterized by comprising information receiving means and storage means for storing the knitting result information received by the knitting result information receiving means.

  Still further, a fourth advertisement information management server according to the present invention for achieving the above object is an advertisement information management server that supports the organization of advertisement contents in a management company, and that receives an organization request from the management company. A request receiving means, a composition range designation screen display means for displaying a composition range designation screen for designating a composition range to be organized based on the composition request accepted by the composition request acceptance means, and the composition range Based on the composition range designation received by the composition range designation accepting means, the composition range designation accepting means for accepting the composition range designation made using the designation screen, and the broadcast order of the advertising content in the designated composition range A knitting screen display means for displaying a knitting screen for making a change, and a knitting process performed using the knitting screen And knitting result information receiving unit that receives the knitting result information indicating the result, characterized by comprising a storage means for storing the composition result information received by the organization result information receiving unit.

  The third and fourth advertisement information management servers according to the present invention include a content storage unit that stores filler content, and an empty frame in the broadcast frame at a predetermined timing. A filler content allocation unit that allocates the stored filler content to the empty frame may be further provided.

  In order to achieve the above object, an advertisement information management system according to the present invention comprises the advertisement information management server.

  The first advertisement information management program according to the present invention for achieving the above object is for managing information related to advertisements in an advertisement information management server that accepts setting of broadcast conditions for advertisement content from a user terminal managed by the user. The advertisement information management program for executing the above-described process, which is received by the advertisement information management server in a broadcast condition setting request reception process for receiving a broadcast condition setting request from the user terminal and in the broadcast condition setting request reception process Based on the broadcast condition setting request, a posting condition setting screen for setting a unit for setting a broadcast pattern of the advertising content, and an advertisement content for each unit of the broadcast pattern set using the posting condition setting screen Setting using the broadcast pattern setting screen for setting the broadcast pattern and the broadcast pattern setting screen Broadcast condition setting screen information for transmitting to the user terminal broadcast condition setting screen information indicating a broadcast condition setting screen including an applied content setting screen for setting an advertisement content to be applied for each broadcast pattern. An advertisement for executing the process, a broadcast condition setting reception process for receiving the broadcast condition set using the broadcast condition setting screen, and a storage process for storing the broadcast condition received in the broadcast condition setting reception process It is an information management program.

  A second advertisement information management program according to the present invention for achieving the above object is an advertisement information management program for causing an advertisement information management server to execute a process for supporting the creation of advertisement content. Based on the advertisement content creation request acceptance process for accepting the advertisement content creation request from the user terminal managed by the user, and the advertisement content creation request accepted in the advertisement content creation request acceptance process to the information management server A content material selection area for selecting the content material stored in the content material storage means for storing the content material to be created and an advertisement content creation area for creating advertisement content from the selected one or more content materials are provided. Ad content that shows the created ad content creation screen Advertisement content creation screen information transmission processing for transmitting the creation screen information to the user terminal, and advertisement content configuration information reception processing for receiving advertisement content configuration information indicating the advertisement content created using the advertisement content creation screen And an advertising content storage program for storing the advertising content configuration information received in the advertising content configuration information reception processing.

  Furthermore, a third advertisement information management program according to the present invention for achieving the above object is an advertisement information management program for causing an advertisement information management server to execute a process for supporting the organization of advertisement contents in a manager. A composition request receiving process for accepting a composition request from an administrator terminal managed by a management company to the advertisement information management server, and a composition to be organized based on the composition request received in the composition request accepting process A composition range designation screen information transmission process for transmitting composition range designation screen information indicating a composition range designation screen for designating a range to the administrator terminal, and a composition range designation performed using the composition range designation screen The knitting range designation receiving process for receiving the knitting range and the knitting range specified based on the knitting range designation received in the knitting range designation receiving process. A composition screen information transmission process for transmitting composition screen information indicating a composition screen for performing a composition process including a process for changing the broadcast order of advertising content in a range to the administrator terminal, and a composition screen. Advertising information management program for executing organization result information reception processing for receiving organization result information indicating the processing result of the organized organization processing and storage processing for storing the organization result information received in the organization result information acceptance processing It is characterized by being.

  Still further, a fourth advertisement information management program according to the present invention for achieving the above object is an advertisement information management program for causing an advertisement information management server to execute processing for supporting the organization of advertisement contents in a manager. In order to specify a composition range to be organized based on the composition request accepting process for accepting the composition request from the management company and the composition request accepted in the composition request accepting process to the advertisement information management server. A knitting range designation screen display process for displaying a knitting range designation screen, a knitting range designation acceptance process for accepting a knitting range designation performed using the knitting range designation screen, and the knitting range designation acceptance process. Displays a composition screen for changing the broadcast order of the advertising content in the designated composition range based on the composition range designation. A knitting screen display process, a knitting result information receiving process for receiving knitting result information indicating a processing result of the knitting process performed using the knitting screen, and the knitting result information received in the knitting result information receiving process. It is an advertisement information management program for executing a storing process for storing.

  ADVANTAGE OF THE INVENTION According to this invention, the efficiency of advertisement delivery business can be improved and the response | compatibility to the scale expansion of advertising media can be made easy.

It is a block diagram which shows the structural example of the advertisement information management system which concerns on one Embodiment of this invention. It is a block diagram which shows the structural example of the advertisement information management server in this embodiment. It is explanatory drawing which shows the example of a broadcast pattern management table. It is explanatory drawing which shows the example of a broadcast period management table. It is explanatory drawing which shows the example of a broadcast location management table. It is explanatory drawing which shows the example of a content management table. It is explanatory drawing which shows the example of a material management table. It is explanatory drawing which shows the example of a composition management table. It is explanatory drawing which shows the example of a display apparatus management table. It is a flowchart which shows the example of a broadcast condition setting reception process. It is explanatory drawing which shows the example of an application list screen. It is explanatory drawing which shows the example of a posting condition setting screen. It is explanatory drawing which shows the example before the setting of a broadcast pattern setting screen. It is explanatory drawing which shows the example at the time of selecting "weekday / Saturday, Sunday, and holidays" on a broadcast pattern setting screen. It is explanatory drawing which shows the example at the time of selecting "time slot | zone" on a broadcast pattern setting screen. It is explanatory drawing which shows the example at the time of selecting "time slot | zone & weekday / Saturday, Sunday and public holidays" on a broadcast pattern setting screen. It is explanatory drawing which shows the example at the time of selecting "By day of the week" on the broadcast pattern setting screen. It is explanatory drawing which shows the example at the time of selecting "By time" in a broadcast pattern setting screen. It is explanatory drawing which shows the example at the time of selecting "free setting" on a broadcast pattern setting screen. It is explanatory drawing which shows the example after the setting of a broadcast pattern setting screen. It is explanatory drawing which shows the example of an application content setting screen. It is a flowchart which shows the example of an advertisement content creation assistance process. It is explanatory drawing which shows the example of an advertisement content creation screen. It is explanatory drawing which shows the example of an input of an advertisement content creation screen. It is a flowchart which shows the example of a composition assistance process. It is explanatory drawing which shows an example of the composition range designation | designated screen. It is explanatory drawing which shows an example of a composition screen. It is explanatory drawing which shows the other example of the composition range designation | designated screen. It is explanatory drawing which shows the other example of a composition screen. It is explanatory drawing which shows the example of a roll organization screen. It is explanatory drawing which shows the example of a progress confirmation screen.

  Next, an advertisement information management system according to an embodiment of the present invention will be described with reference to FIG. As shown in FIG. 1, the advertisement information management system 1 according to the present embodiment manages an advertisement information management server 10 that manages advertisement information and application information such as advertisement frames from users (advertisers and their agents). An advertising space management server 20, a user terminal 30 operated by a user, an administrator terminal 40 operated by an employee of a manager who manages the advertising information management server 10 and the advertising space management server 20, and one or more And one or more distribution devices 50 that control the display device 60. These advertisement information management server 10, advertisement space management server 20, user terminal 30, administrator terminal 40 and distribution device 50 are connected to a communication network 70 such as the Internet. Each display device 60 is connected to the distribution device 50 via a communication cable or by wireless communication.

  The advertising space management server 20 has a function of receiving a request for an advertising space from the user and canceling the request through the user terminal 30 and the communication network 70, and managing the adjustment of the advertising space and the determination of the advertising space. It is managed by an employee of a management company who manages the advertisement information management server 10.

  The user terminal 30 and the administrator terminal 40 are information processing devices such as personal computers, for example, and receive various inputs from an input unit (not shown) such as a keyboard and a mouse that accepts input from the operator. And a display unit (not shown) made of, for example, a liquid crystal display device.

  The display device 60 is so-called advertising media installed in various locations. For example, the display devices 60A1 to 60An installed in the train, the display devices 60B1 to 60Bn arranged in the station premises, and the outside of the station The display devices 60C1 to 60Cn are disposed. In the present embodiment, each of the display devices 60A1 to 60An, 60B1 to 60Bn, and 60C1 to 60Cn is described as having one surface (display panel) for one display device, but is not limited thereto. Instead, one display device may have two or more surfaces. The distribution device 50 controls, for example, distribution management 50A for controlling the display devices 60A1 to 60An installed in the train and distribution management for the display devices 60B1 to 60Bn arranged on the premises of the station. And a distribution device 50C that performs control such as distribution management for the display devices 60C1 to 60Cn arranged outside the station.

  As shown in FIG. 2, the advertisement information management server 10 includes a broadcast condition management unit 11, a content management unit 12, a material submission management unit 13, a composition management unit 14, a distribution management unit 15, and various controls. And a storage unit (database) 17 for storing advertisement information.

  In the advertisement information management server 10 according to the present embodiment, the advertisement information refers to information necessary for advertisement distribution business. For example, information regarding each user, information regarding broadcast conditions set by the user for the application frame, content Information regarding the contents of organization performed by the management company, information regarding the installation location and configuration of each display device 60, and the like. Here, the content includes advertising content that is broadcast according to an instruction from the user, for example, business content managed by a management company such as facility guidance, and administrative content that is obligated to be broadcasted by a government organization or the like.

  The broadcast condition management unit 11 sends a broadcast condition setting screen information, which will be described later, to the user terminal 30 based on a broadcast condition setting request reception function that receives a request for setting broadcast conditions from the user terminal 30 and a request from the user terminal 30. Broadcasting condition setting screen information transmission function to be transmitted, broadcasting condition setting information reception function for receiving broadcasting condition setting information set in the user terminal 30 using the broadcasting condition setting screen from the user terminal 30, and received broadcasting condition setting information A storage processing execution function for executing processing stored in the storage unit 17; As will be described later, this broadcast condition setting screen includes a posting condition setting screen for setting a unit for setting a broadcast pattern of advertisement content, and a broadcast pattern for setting a broadcast pattern of advertisement content for each broadcast pattern unit. A setting screen and an application content setting screen for setting advertisement content to be applied for each broadcast pattern are included.

  The content management unit 12 transmits an advertisement content creation screen information described later to the user terminal 30 based on an advertisement content creation request reception function that receives a request for creating advertisement content from the user terminal 30 and a request from the user terminal 30. The advertisement content creation screen information transmission function to be performed, the advertisement content configuration information reception function for receiving the advertisement content configuration information set in the user terminal 30 using the advertisement content creation screen, and the received advertisement content configuration information are stored. A storage processing execution function for executing processing stored in the unit 17. As will be described later, the advertisement content creation screen is a screen that allows selection of content material stored in the storage unit 17 and creation of advertisement content from one or more selected content materials. Here, the content material includes an existing content material stored in the storage unit 17 in the past and a new content material newly uploaded from the user terminal 30 via the communication network 70.

  The material submission management unit 13 checks a new content material submission acceptance function that accepts uploading of a new content material from the user terminal 30, a file format of the received new content material, and the like. (Hereinafter referred to as “regulation”) having a material regulation check function that rejects uploading of new content material that does not conform to the regulation, and a storage processing execution function that executes processing for storing the new content material conforming to the regulation in the storage unit 17 ing.

  The composition management unit 14 will be described later for designating a composition range to be subjected to composition processing based on a composition request reception function for accepting a request regarding composition processing from the administrator terminal 40 and a request from the administrator terminal 40. A composition range designation screen information transmission function for transmitting composition range designation screen information to the administrator terminal 40; a composition range designation reception function for accepting a composition range designation set in the administrator terminal 40 using the composition range designation screen; A composition screen information transmission function for transmitting composition screen information, which will be described later, to the administrator terminal 40 for performing composition processing including processing for changing the broadcast order of advertisement content in the designated composition range, and a composition screen A composition information reception function for receiving information on the composition process set in the administrator terminal 40 and a process for storing the accepted composition information in the storage unit 17 And storage processing execution function to execute, and a filler content allocation function to execute a process assigned to the remnant content of filler when remnant has occurred in the broadcast frame at a predetermined timing. Here, a frame that is broadcast on each display device is referred to as a broadcast frame, and a frame to which content to be broadcast (such as advertisement content, business content, and administrative content) is not allocated is referred to as an empty frame. The filler content is content stored in the storage unit 17, for example, business content or administrative content, and the allocation of the filler content is performed by randomly assigning one or more contents that match the number of seconds of the empty frame. This is done by extracting.

  The distribution management unit 15 receives a distribution request from the administrator terminal 40 to each of the distribution devices 50A to 50C, and based on the request from the administrator terminal 40, the distribution management unit 15 transmits a broadcast instruction and content to the distribution devices 50A to 50C. It has a function to execute distribution via a plug-in. The control unit 16 may, for example, perform a progress confirmation function for executing a work progress confirmation process on the user terminal 30 at a predetermined timing (for example, several days before the deadline), or count down to the user terminal 30 until the deadline date. It has various functions including a countdown notification function for executing a process for notifying the user.

  The storage unit 17 includes past content material (existing content material) uploaded in advance by the user, new content material newly uploaded by the user, advertising content (existing advertising content) created in advance by the user, and new content by the user. The new advertisement content, the business content, the administrative content, and various templates constituting various screens to be described later are stored.

  In addition, the storage unit 17 manages, for example, a broadcast pattern management table for managing broadcast pattern information for each advertisement content as shown in FIGS. 3 to 9 and broadcast period group information set by the user. Broadcast period management table, broadcast location management table for managing broadcast location group information set by the user, content management table for managing each piece of content information, and for managing each piece of content material information Various information such as a material management table, an organization management table for managing organization information organized by an administrator, and a display device management table for managing information on display devices installed at each broadcast location are stored. Has been.

  As shown in FIG. 3, for example, the broadcast pattern management table includes a broadcast pattern ID, a broadcast period ID, a broadcast location ID, and a frame number. In addition, data in which a memo set by the user, a type of broadcast pattern, a day of the week / holiday to be broadcast, a time zone to be broadcast, and a content ID of an advertisement content to be applied are stored. For example, as shown in FIG. 4, the broadcast period management table stores data in which a broadcast period ID, a broadcast start date, and a broadcast end date are associated with each other. As shown in FIG. 5, for example, the broadcast location management table stores data in which a broadcast location ID is associated with the details of the broadcast location. For example, as shown in FIG. 6, the content management table includes the content ID of the advertising content, the title of the advertising content, the number of seconds of the advertising content, the material ID of the content material, the number of broadcast seconds of the content material, and the content material. The data in which the type of the effect given to, the number of seconds of the effect, the broadcast order of the content material, the agency information, and the advertiser information are associated with each other are stored. For example, as shown in FIG. 7, the material management table stores data in which content material material IDs, content material titles, and content material file names are associated with each other. For example, as shown in FIG. 8, the organization management table stores data in which a broadcast date, a broadcast time, a broadcast location, a content ID, and a broadcast order are associated with each other. For example, as shown in FIG. 9, the display device management table stores data in which broadcast locations, display device IDs, and surface pattern types, which are predetermined display device group types, are associated with each other. . Here, “broadcast pattern ID” means an identification number assigned to each broadcast pattern set by a broadcast pattern setting process described later, and “broadcast period ID” is set by a posting condition setting process described later. Means the identification number of the broadcast period group, “broadcasting place ID” means the identification number of the broadcasting place group set by the posting condition setting process described later, and “frame No.” will be described later. This means the frame identification number set by the posting condition setting process. “Content ID” means the identification number assigned to each content. “Material ID” means the content number assigned to each content material. The “display device ID” means an identification number assigned to each display device. In the present embodiment, the “surface pattern type” includes a standard pattern and a pattern for each surface common to all broadcast locations, and one or more arbitrary patterns set for each broadcast location (for example, the north exit of Shibuya Station is broadcast). In the case of a place, a pattern C and a pattern D) shown in FIG. 9 are set in advance. The group contents of the display device defined by the standard pattern and the arbitrary pattern are determined in advance by a management company or the like. Although the pattern for each surface is not shown in FIG. 9, the display devices are not grouped, and one display device is used as one unit.

  Next, operation | movement of the advertisement information management server 10 in this embodiment is demonstrated based on FIG. 10 thru | or FIG. The advertisement information management server 10 in the present embodiment mainly performs a broadcast condition setting process operation, an advertisement content creation support process operation, and a composition support process operation. Hereinafter, each operation will be described in detail.

[Broadcast condition setting process]
First, an example of the broadcast condition setting processing operation of the advertisement information management server 10 in the present embodiment will be described based on FIG. 10 to FIG. In general, the broadcast condition setting processing operation is performed when the advertising information management server 10 transmits a broadcast condition setting screen for setting a broadcast condition to the user terminal 30 via the communication network 70 in response to a request from the user. In this operation, the broadcast condition setting information set using the broadcast condition setting screen is received from the user terminal 30 via the communication network 70 and the broadcast condition information is stored in the storage unit 17. Hereinafter, the contents of processes not related to the present invention may be omitted.

  First, as shown in FIG. 10, when the user terminal 30 accesses the advertisement space management server 20, the broadcast condition setting processing operation of the advertisement information management server 10 is started (step S1). The advertising space management server 20 accepts access from the user terminal 30, executes login processing of the user terminal 30 by a well-known method, and then displays application list screen information on which a list of application statuses regarding the logged-in user is posted. 30 (step S2). The user terminal 30 receives the application list screen information transmitted from the advertising space management server 20, and displays the application list screen indicated by the application list screen information on the display unit (step S3). In the application list screen, as shown in FIG. 11, an application status display area 101 for displaying details of the application status, and content creation for transmitting an advertisement content creation request to the advertisement information management server 10 when selected are displayed. A button 102 and a broadcast condition setting button 103 for transmitting a broadcast condition setting request to the advertisement information management server 10 when selected are provided for each application content, and logout processing is performed when selected. One logout button 104 is provided to execute. In the application status display area 101, for example, the name of the agency, the name of the advertiser, the contents of the advertisement, the information on the product as the broadcast location, the contract broadcast period, and the number of contract frames (the number of application frames) are displayed. It is displayed. Here, the “station network set” described in the application status display area 101 shown in FIG. 11 is a set of a plurality of predetermined broadcast locations (in the present embodiment, a plurality of stations). It is.

  When the broadcast condition setting button 103 on the application list screen is selected by the user, the user terminal 30 accepts selection of the broadcast condition setting button 103 (broadcast condition setting request) from the user via the input unit (step S4). The broadcast condition setting request is transmitted to the advertisement information management server 10 (step S5), and the advertisement information management server 10 receives the broadcast condition setting request from the user terminal 30 by the broadcast condition management unit 11 (step S6). ). Hereinafter, in this embodiment, “agent” in FIG. 11 is “A agency”, “advertiser” is “company a”, “advertising content” is “XX”, and “product” is “station network set”. ”,“ Contract Broadcasting Period ”is“ 20XX / 6/20 to 20XX / 7/3 ”,“ Number of Application Frames ”is“ 2 ”, and the broadcast condition setting button 103 is set by the user via the input unit. The selected example will be described.

  Next, the advertisement information management server 10 transmits to the user terminal 30 broadcast condition setting screen information for setting the broadcast condition based on the broadcast condition setting request from the user terminal 30 (step S7). Here, in the present embodiment, the broadcast condition setting screen is a posting condition setting screen for setting a unit for setting a broadcast pattern of advertisement content, and a broadcast pattern for advertising content for each broadcast pattern unit. It includes a broadcast pattern setting screen and an applied content setting screen for setting advertisement content to be applied for each broadcast pattern. For example, in the order of the posting condition setting screen → the broadcast pattern setting screen → the applied content setting screen, the user The terminal 30 is set to display on the display unit. An example of this posting condition setting screen is shown in FIG. 12, examples of broadcast pattern setting screens are shown in FIGS. 13 to 20, and examples of application content setting screens are shown in FIG. In the following, the broadcast condition setting screen in this embodiment is set by the posting condition setting screen to determine whether or not to divide the application contents from the user according to rough items such as the broadcast period, the broadcast location, and the number of frames (advertisement The setting of the unit for setting the broadcast pattern of the content) is received, and on the broadcast pattern setting screen, whether or not the application content divided by the posting condition setting is further divided by more detailed items such as the broadcast date and the broadcast time, and its division A method setting (broadcast pattern setting) is received, and the application content setting screen will be described as a setting screen for receiving application of advertisement content for each broadcast pattern specified by the broadcast pattern setting.

  The user terminal 30 receives the broadcast condition setting screen information transmitted from the advertisement information management server 10, and first displays the posting condition setting screen indicated by the broadcast condition setting screen information on the display unit (step S8). In this posting condition setting screen, as shown in FIG. 12, an application content display area 111 for displaying the application content being selected, and a collective setting radio button for selecting to set the broadcast pattern of the advertising content in a batch 112, a division setting radio button 113 for selecting to divide and set the broadcast pattern of the advertising content, and a broadcast period programmed to be effective when the division setting radio button 113 is selected Arbitrary broadcast period programmed to be effective when the division setting radio button 114, the broadcast location division setting radio button 115, the frame division setting radio button 116, and the broadcast period group setting radio button 114c described later are selected. Broadcast period group setting area 117 for setting a group, and broadcast location group described later. When a broadcast location group setting area 118 for setting an arbitrary broadcast location group programmed to be enabled when the setting radio button 115b is selected, and when a frame number setting radio button 116b described later is selected. The frame number setting area 119 for setting the number of application frame divisions and the number of division frames, which is programmed to become effective, and the transition processing to the broadcast pattern setting screen when selected are executed. ”Button 120.

  In the application content display area 111, for example, the contract broadcast period, the advertisement content, the number of contract frames (the number of application frames), the name of the advertiser, and the name of the agency are displayed. The batch setting radio button 112 and the division setting radio button 113 are programmed so that only one of them can be selected.

  The broadcast period division setting radio button 114 is a broadcast period batch setting radio button 114a for selecting to set the same broadcast pattern for all the broadcast period units without dividing the broadcast period, and the broadcast period in units of one week. Weekly setting radio button 114b for selecting to set a broadcast pattern by dividing, and a broadcast period group setting radio for selecting to set a broadcast pattern by dividing a broadcast period into an arbitrary broadcast period group The button 114c is programmed so that only one of the radio buttons 114a to 114c can be selected. In the broadcast period group setting area 117, for each broadcast period group, a broadcast period group ID, a broadcast start date, and a broadcast end date are displayed. It is programmed to display and select one of the candidate dates. In addition, the start date of the highest broadcast period group (in the example of FIG. 12, the start date of broadcast period group 1) is programmed to be the start date of the contract broadcast period, and the start date ( In the example of FIG. 12, the start date of the broadcast period group 2) is programmed to be the day after the end date of the most recent upper broadcast period group (the end date of the broadcast period group 1 in the example of FIG. 12), The end date of the lowest broadcast period group (in the example of FIG. 12, the end date of broadcast period group 2) is programmed to be the end date of the contract broadcast period. Here, the broadcast end date may be input directly. In the example shown in FIG. 12, the broadcast period group setting area 117 is shown to set two groups of the broadcast period group 1 and the broadcast period group 2, but the present invention is not limited to this. Three or more groups may be settable.

  The broadcast location division setting radio button 115 includes a broadcast location batch setting radio button 115a for selecting to set the same broadcast pattern for all the broadcast location units without dividing the broadcast location, and an arbitrary broadcast location. A broadcast location group setting radio button 115b for selecting to set a broadcast pattern by dividing into groups, and programmed so that only one of these radio buttons 115a and 115b can be selected. Yes. The broadcast place group setting area 118 is a broadcast place group 1 display area 118a in which names of broadcast places belonging to the broadcast place group 1 are displayed, and a broadcast place group 2 display in which names of broadcast places belonging to the broadcast place group 2 are displayed. A program for moving the selected broadcast location name to the broadcast location group 2 display region 118b when pressed while the name of the broadcast location displayed in the region 118b and the broadcast location group 1 display region 118a is selected. By pressing the first moving button 118c and the name of the broadcast location displayed in the broadcast location group 2 display region 118b, the selected broadcast location name is displayed in the broadcast location group 1 display region 118a. And a second move button 118d programmed to move. The broadcast location group 1 display area 118a and the broadcast location group 2 display area 118b are respectively provided with scroll buttons 118e and 118f for scrolling these display areas up and down. Here, in the example shown in FIG. 12, in the broadcast location group setting area 118, two groups of the broadcast location group 1 and the broadcast location group 2 are shown, but the present invention is not limited to this. Three or more groups may be settable.

  The frame division setting radio button 116 includes a non-frame division setting radio button 116a for selecting not to divide the application frame, and a frame number setting radio button for selecting to set the broadcast pattern by dividing the application frame. 116b, and is programmed so that only one of these radio buttons 116a and 116b can be selected. The frame number setting area 119 is an input area for directly inputting the number of divisions for dividing the application frame and the number of divided frames, which is a breakdown of the number of frames to be divided.

  The “next” button 120 is selected from the batch setting radio button 112 or one of the division setting radio button 113 and the radio buttons 114a to 114c related to the division of the broadcast period (in the case of the radio button 114c). , Including the setting of the broadcast period group setting area 117), and any one of the radio buttons 115a and 115b related to the division of the broadcast place (in the case of the radio button 115b, the setting of the broadcast place group setting area 118), When one of the radio buttons 116a and 116b relating to the division of the application frame is selected (including the input of the number of divisions and the number of division frames when the radio button 116b is selected), the program is programmed so that the selection becomes valid. ing.

  Then, the user terminal 30 sets the posting conditions, that is, selects various radio boxes provided on the posting condition setting screen, and sets various types of the broadcasting period group setting area 117, the broadcasting location group setting area 118, and the frame number setting area 119. The setting is received from the user via the input unit (step S9). Hereinafter, in this embodiment, as shown in FIG. 12, the broadcast period is divided into “20XX / 6/20 to 20XX / 6/26” and “20XX / 6/27 to 20XX / 7/3” An example where the broadcast location is divided into “broadcast location group 1” and “broadcast location group 2” and the application frame is divided into two, that is, the unit of the broadcast pattern setting is 8 (broadcast patterns 1 to 8) An example of setting will be described (see FIG. 13).

  Next, when the user terminal 30 receives selection of the “next” button 120 via the input unit from the user, the user terminal 30 displays a broadcast pattern setting screen on the display unit (step S10). In this broadcast pattern setting screen, as shown in FIG. 13, an application content display area 121 for displaying the application content being selected, and a broadcast pattern setting content for displaying the setting content of the broadcast pattern for each unit of the broadcast pattern setting. A display area 122 and a broadcast pattern setting button 123 provided for each broadcast pattern setting unit for shifting to a screen for receiving the setting of the broadcast pattern, provided for each broadcast pattern, and for shifting to the application content setting screen A content application button 124, a “preview” button 127 provided for each broadcast pattern for displaying a preview of the applied advertisement content, a “return” button 125 for returning to the posting condition setting screen, and setting contents A “setting complete” button 126 for transmission to the advertisement information management server 10 is provided. Here, in the present embodiment, as the initial setting of the broadcast pattern setting, the same advertisement content is applied to all days, that is, from Monday to Sunday and all the holidays (for example, from 5:00 to 24:00). It has become a setting.

  When the user terminal 30 accepts selection of the broadcast pattern setting button 123 via the input unit from the user, the user terminal 30 displays a detailed setting screen of the broadcast pattern on the display unit. In this detailed setting screen, as shown in FIGS. 14 to 19, an application content display area 131 for displaying the application contents being selected, a broadcast pattern type selection area 132 for selecting the type of broadcast pattern, and a broadcast A broadcast pattern setting area 133 for setting the details of the pattern, a broadcast pattern content display area 134 for displaying the contents of the input broadcast pattern as a figure, and a content of the input broadcast pattern in the broadcast pattern content display area 134 “Confirm” button 135 for displaying, “Pattern registration” button 136 for confirming the setting of the broadcast pattern and returning to the broadcast pattern setting screen, and for canceling the setting of the broadcast pattern and returning to the broadcast pattern setting screen "Cancel" button 137 is provided.

  The broadcast pattern type selection area 132 includes, for example, “all day”, “weekdays / weekends / holidays”, “time zones”, “time zones, weekdays / weekends / holidays”, “day of week”, “hourly” and “time”. It is programmed to display the “free setting” option. Here, “all days” means that the broadcast pattern is not divided according to the day and time, and “weekdays / Saturdays / Sundays / holidays” means weekdays (Monday to Friday) and weekends / holidays (Saturday, Sundays and holidays). “Time zone” means, for example, “morning part” (for example, 5:00 to 10:00), “daytime part” (for example, 10:00 to 17:00), and “night time” Part "(for example, from 17:00 to 24:00) is divided (in this embodiment, it is divided into 3), and" time zone and weekdays / weekends / holiday / holiday "means according to the division and time zone of these weekdays and weekends / holidays This means a division (6 divisions in the present embodiment) combined with division, and “by day of the week” means to arbitrarily divide Sunday and holidays from Monday (up to 8 divisions). Means the time that can be broadcast (for example, 5 to 24:00) in units of 1 hour (In this embodiment, a maximum of 19 divisions), and “free setting” means a division that combines the division by day of the week and the division by time (up to 152 divisions in this embodiment). And

  The broadcast pattern setting area 133 includes, for each divided item “No.”, a “memo” field, eight check boxes 138 corresponding to Monday through Sunday and public holidays, a “start time” field, and an “end time”. Columns are provided. In this broadcast pattern setting area 133, when “all day”, “weekday / weekend / holiday / holiday”, “time zone”, and “time zone / weekday / weekend / weekend / holiday” is selected from the choices in the broadcast pattern type selection area 132 14 to 16, the contents of the broadcast pattern corresponding to these selected contents are reflected and displayed in the “memo” field, each check box 138, the “start time” field, and the “end time” field. Is programmed to be.

  On the other hand, when “by day of the week” is selected from the choices in the broadcast pattern type selection area 132, the broadcast pattern setting area 133 displays “5:00” and “end” in the “start time” column as shown in FIG. “24:00” is displayed in the “time” column, and an increase button 139 for increasing the item column and an item decrease button 140 for decreasing the item column are displayed for each item. Yes. In this case, the “memo” field of the broadcast pattern setting area 133 forms an input area 141 that accepts direct input of characters, and each check box 138 is programmed to form a selectable area that accepts selection. ing. Here, in FIG. 17, the example divided | segmented for every day of the week is shown.

  In addition, when “by time” is selected from the options in the broadcast pattern type selection area 132, all the check boxes 138 are selected in the broadcast pattern setting area 133 as shown in FIG. As in the case where “by day of the week” is selected, the “memo” field is an input area 141, and an increase button 139 and an item decrease button 140 are displayed. Also, in this case, each “end time” column of the broadcast pattern setting area 133 can select an arbitrary time from the available broadcast times (from 5 o'clock to 24 o'clock in this embodiment) by, for example, a pull-down method. It is programmed to be the selection area 142. In this case, the highest item No. In the “start time” column, the start time (5 o'clock in this embodiment) of the available broadcast time is displayed, and the lower item No. In the “start time” column of “No. Is programmed to display the "end time". Here, the start time and the end time may be directly input.

  Further, when “free setting” is selected from the options of the broadcast pattern type selection area 132, the broadcast pattern setting area 133 is similar to the case where “by day of the week” is selected, as shown in FIG. The check box 138 forms a selectable area, the “memo” field forms the input area 141, the increase button 139 and the item decrease button 140 are displayed, and each “end time” field in the broadcast pattern setting area 133 In addition, each “start time” column is programmed to be selection areas 142 and 143 such as a pull-down method, as in the case where “by time” is selected.

  Then, the user terminal 30 sets a broadcast pattern, that is, selection of a broadcast pattern type in the broadcast pattern type selection area 132 and various settings of details of the broadcast pattern in the broadcast pattern setting area 133 from the user via the input unit. Acceptance (step S11), and then, when it is detected that the “pattern registration” button 136 has been selected by the user, the contents of the set broadcast pattern as shown in FIG. 20 are reflected in the broadcast pattern setting content display area 122. The displayed broadcast pattern setting screen is displayed on the display unit. Here, in FIG. 20, “all day” is set for the broadcast pattern 1, “weekdays / Saturdays, Sundays, and holidays” is set for the broadcast pattern 2, “time zone” is set for the broadcast pattern 3, and “ “Time zone and weekdays / Saturdays, Sundays, and holidays” are set, “All day” is set in the broadcast pattern 5, and the broadcast pattern 6 is set to be divided into “day of the week” (8 divisions) on a daily basis. Divided into “5:00 to 10:00”, “10:00 to 15:00”, “15:00 to 20:00”, and “20:00 to 24:00” “by hour” (4 divisions) In the broadcast pattern 8, “Monday, Wednesday and Friday” “5:00 to 15:00”, “Tuesday and Saturday” “5:00:00 to 15:00”, “Monday, Wednesday and Friday” Divided by “free setting” into “15:00 to 24:00” and “15:00 to 24:00” of “Tuesday, Saturday and holidays” (4 It illustrates an example in which the setting of split). As is apparent from FIG. 20, the broadcast pattern setting screen is provided with a content application button 124 for each broadcast pattern divided by the broadcast pattern setting, and the user selects each content application button 124 in order. The advertisement content to be applied for each broadcast pattern is designated.

  When the user terminal 30 receives selection of each content application button 124 via the input unit from the user, the user terminal 30 displays the application content setting screen on the display unit (step S12). In this application content setting screen, as shown in FIG. 21, a content content display area 150 for displaying the content of selectable advertising content, and “Preview” for displaying a preview of the advertising content provided for each content. A button 151, an “apply” button 152 provided for each content, for determining the content to be applied, a scroll button 153 for scrolling the content content display area 150 up and down, and the application of the content is canceled and aired A “cancel” button 154 for returning to the pattern setting screen is provided. In the present embodiment, the display of content information on the applied content setting screen is performed by the advertisement information management server 10 receiving a storage unit reference request from the user terminal 30 and being stored in the storage unit 17 based on the storage unit reference request. The content information can be executed by transmitting the content information to the user terminal 30 or the like.

  When the user terminal 30 receives the application of the advertisement content, that is, the selection of the “apply” button 152 from the user via the input unit (step S13), the content ID of the applied content is displayed as the broadcast pattern setting details display. A broadcast pattern setting screen reflected in the “content ID” field of area 122 is displayed on the display unit. After that, when the user terminal 30 receives selection of the “setting complete” button 126 on the broadcast pattern setting screen from the user via the input unit, the user terminal 30 includes various settings for the display condition setting, the broadcast pattern setting, and the content application. The condition setting information is transmitted to the advertisement information management server 10 (step S14).

  Then, the advertisement information management server 10 receives the broadcast condition setting information from the user terminal 30 by the broadcast condition management unit 11 (step S15), and the broadcast condition setting information is stored in the broadcast pattern management table and the broadcast period management table of the storage unit 17. Then, it is stored in the broadcast location management table (step S16). Thereby, the broadcast condition setting processing operation of the advertisement information management server 10 ends.

  In the advertisement information management server 10 in the present embodiment, the broadcast condition setting screen is displayed separately on the posting condition setting screen, the broadcast pattern setting screen, and the application content setting screen. Or may be further subdivided.

  In the present embodiment, the broadcast period division setting radio button 114 and the broadcast period group setting area 117, the broadcast location division setting radio button 115 and the broadcast location group setting area 118, the frame division setting radio button 116, and the number of frames are set. The region 119 is provided on one screen (posting condition setting screen). However, the region 119 is not limited to this and may be provided on a screen that is displayed separately. In this case, for example, first, after setting the broadcast period division on the broadcast period division setting screen provided with the broadcast period division setting radio button 114 and the broadcast period group setting area 117, the broadcast location division setting radio button 115 and the broadcast On the broadcast location division setting screen provided with the place group setting region 118, the division of the broadcast location is set for each divided broadcast period unit, and then the frame division setting radio button 116 and the frame number setting region 119 are provided. With the frame division setting screen, it is possible to set the frame division for each divided broadcast location unit, and it is possible to set more detailed and flexible broadcasting conditions.

  In the present embodiment, the broadcast pattern setting screen is a surface pattern setting screen (not shown) displayed on the display unit of the user terminal 30 prior to the detailed setting screen of the broadcast pattern when the broadcast pattern setting button 123 is selected. Z)). This screen pattern setting screen is used to set advertisement contents collectively for two or more screens (display devices in this embodiment) installed in each broadcast location or each broadcast location group, or a predetermined surface. The user selects whether to divide into patterns and set advertisement content. The screen pattern setting screen includes a screen pattern batch setting radio button for selecting to set the same advertising content in batch for two or more display devices installed in each broadcast location or broadcast location group. A surface pattern division setting radio button for selecting setting different advertisement contents for two or more display devices installed in each broadcast location or each broadcast location group is provided. These surface pattern batch setting radio buttons and surface pattern division setting radio buttons are programmed so that only one of them can be selected. The surface pattern division setting radio button is programmed to display a surface pattern selection screen (not shown) on the display unit of the user terminal 30 when selected. In this area pattern selection screen, an area where two or more display device division types can be selected is provided for each broadcast location or broadcast location group. For example, when the north exit of Shibuya Station is selected as the broadcast location For example, as shown in FIG. 9, a standard pattern setting radio button for selecting “standard pattern”, a pattern C setting radio button for selecting “pattern C”, and a pattern D for selecting “pattern D” A setting radio button and a radio setting button for each screen for selecting to set a broadcast pattern by dividing the display device into one unit are provided. In this embodiment, as a pattern of the group of the display device, a standard pattern, a pattern C and a pattern D as illustrated in FIG. 9 and a pattern for each surface not illustrated in FIG. 9 are illustrated. However, the present invention is not limited to this, and various patterns can be appropriately set according to the arrangement of the display device in the broadcast location or the broadcast location group. Further, in this embodiment, the above-described broadcast pattern (day and time conditions) is applied to two or more display devices installed in each broadcast location or each broadcast location group regardless of whether or not the surface pattern is divided. However, the application of the advertisement content described above is performed for each set surface pattern, but is not limited thereto.

  As described above, the advertisement information management server 10 in the present embodiment sets the posting condition setting screen for setting the unit for setting the broadcast pattern of the advertisement content based on the request from the user terminal 30 managed by the user. A broadcast pattern setting screen for setting a broadcast pattern of advertising content for each broadcast pattern unit set using the posting condition setting screen, and for each broadcast pattern set using the broadcast pattern setting screen Since the broadcast condition setting screen information indicating the broadcast condition setting screen including the applied content setting screen for setting the advertisement content to be applied is transmitted to the user terminal 30, the efficiency of the advertisement distribution work This makes it possible to easily cope with the expansion of the scale of advertising media. That is, according to the advertisement information management server 10 in the present embodiment, the user can freely set the posting conditions, set the broadcast pattern, and set the advertisement content to be applied. Of these, work such as adjustment of broadcast conditions is not required, and the burden required for the organization work in the manager can be remarkably reduced. Further, according to the advertisement information management server 10 in the present embodiment, the burden of organization work in the manager is greatly reduced, and the exchange of means such as telephone and e-mail between the user and the manager as in the past is performed. Therefore, the time required for the advertisement distribution work can be greatly reduced, and for example, the broadcast condition setting deadline from the user can be delayed as compared with the conventional case.

  In addition, the advertisement information management server 10 according to the present embodiment is configured to display a broadcast pattern batch setting area (for example, the batch setting radio button 112) for collectively setting a broadcast pattern of advertisement content on the posting condition setting screen, or a broadcast pattern of advertisement content. By setting any one of the broadcast pattern division setting areas (for example, division setting radio button 113) to divide and set the advertisement content in a batch on the user side, It is possible to set the broadcast pattern of the advertising content by dividing into two, and the work efficiency on the user side can be improved.

  Further, the advertisement information management server 10 in the present embodiment sets a broadcast period division setting area in the broadcast pattern division setting area (for example, a broadcast period division setting radio button 114 and a broadcast period group setting area 117). A broadcast location division setting region (for example, a broadcast location division setting radio button 115 and a broadcast location group setting region 118) for setting the division of the broadcast location, and an application frame division setting region (for example, a frame division) for setting the division of the application frame By providing at least one of the setting radio button 116 and the frame number setting area 119), work efficiency on the user side is improved, and broadcast conditions such as a broadcast period, a broadcast location, the number of frames to be broadcast, etc. on the user side The degree of freedom of setting can be improved.

  Furthermore, the advertisement information management server 10 according to the present embodiment divides two or more display devices provided in each broadcast location (or each broadcast location group) on the broadcast pattern setting screen (for example, the above-described surface pattern setting screen). Display device division setting areas (for example, a surface pattern batch setting radio button and a surface pattern division setting radio button) are provided to further improve the work efficiency on the user side and set the surface pattern on the user side. The degree of freedom can be improved. This also makes it possible to set very complicated broadcast conditions such as, for example, broadcasting different advertising content on a plurality of display devices installed at a certain station.

  Furthermore, the advertisement information management server 10 according to the present embodiment displays on the broadcast pattern setting screen the broadcast date division setting area (for example, the check box 138 of the broadcast pattern setting area 133) for setting the broadcast date division, and the broadcast time. By providing at least one of the broadcast time division setting areas (for example, selection areas 142 and 143 of the broadcast pattern setting area 133) for setting the division, the work efficiency on the user side is improved and the broadcast date on the user side It is also possible to set up very detailed broadcast conditions such as the broadcast time.

[Advertising content creation support processing]
Next, an example of the advertisement content creation support processing operation of the advertisement information management server 10 according to the present embodiment will be described with reference to FIGS. In general, the advertisement content creation support processing operation is performed by the advertisement information management server 10 via the communication network 70 to display an advertisement content creation screen for setting the configuration information of the advertisement content in response to a request from the user. It transmits to the terminal 30 to support the creation of advertisement content, receives the advertisement content configuration information set using this advertisement content creation screen from the user terminal 30 via the communication network 70, and stores this advertisement content configuration information This is an operation for executing the processing stored in the unit 17. Hereinafter, the contents of processes not related to the present invention may be omitted.

  First, as shown in FIG. 22, when the user terminal 30 accesses the advertising space management server 20, the advertising content creation support processing operation of the advertising information management server 10 is started (step S101). The advertising space management server 20 accepts access from the user terminal 30, executes login processing of the user terminal 30 by a well-known method, and then displays application list screen information on which a list of application statuses regarding the logged-in user is posted 30 (step S102). The user terminal 30 receives the application list screen information transmitted from the advertising space management server 20, and displays the application list screen (see FIG. 11) indicated by the application list screen information on the display unit (step S103). When the content creation button 102 on the application list screen is selected by the user, the user terminal 30 accepts selection (content creation request) of the content creation button 102 from the user via the input unit (step S104). A content creation request is transmitted to the advertisement information management server 10 (step S105), and the advertisement information management server 10 receives the content creation request from the user terminal 30 by the content management unit 12 (step S106).

  Next, the advertisement information management server 10 transmits advertisement content creation screen information for creating advertisement content to the user terminal 30 based on the content creation request from the user terminal 30 (step S107). The user terminal 30 receives the advertisement content creation screen information transmitted from the advertisement information management server 10, and displays the advertisement content creation screen indicated by the advertisement content creation screen information on the display unit (step S108). In this advertisement content creation screen, as shown in FIG. 23, a content ID display area 200 for displaying a content ID assigned to an advertisement content to be created, a content title input area 201 for receiving input of a content title, A content material information display area 202 for displaying detailed information of content material constituting the advertisement content, a “new material submission” button 203 for newly submitting the content material constituting the advertisement content, an advertisement information management server “Use existing material” button 204 for using the existing content material stored in the storage unit 17 of 10 and the existing advertisement content stored in the storage unit 17 of the advertisement information management server 10 are used (reused). “Use Existing Content” button 205 and the advertisement link being created A “preview” button 206 for displaying a preview of the content is provided, and a “save registration” button 207 for transmitting the advertisement content configuration information constituting the created advertisement content to the advertisement information management server 10. .

  The content material information display area 202 includes a “broadcasting order” column indicating the broadcasting order of the content materials constituting the advertising content, a “material ID” column for displaying the content material ID, and a “material” for displaying the title of the content material. "Title" field, "File name" field that displays the file name of the content material, "Broadcast time" field that displays the number of airing seconds of the content material alone, and the type of effect assigned to the content material "Effect" field, "Effect seconds" field for displaying the number of seconds to which the effect is applied, and "Ranking" field for displaying an up button 212 and a down button 213, which will be described later, for changing the broadcast order of the content material And a “delete” field for displaying a delete button 214 described later.

  This content material information display area 202 is shown in FIG. 24 when a content material is selected by one or more of the following methods: submission of new content material, use of existing content material, and use of existing advertising content. As shown, the content order ID, the content material file name corresponding to the selected content material, the “broadcast order” field, the “material ID” field, and the “file name” of the selected content material are shown. It is programmed to be displayed in the column. In the content material information display area 202, when a content material is selected, the “material title” field of the selected content material forms a material title input area 208 that accepts direct input of characters or the like, The “seconds” field forms a broadcast time input area 209 that accepts direct input of numbers, and the “effects” field allows any effect to be selected from a plurality of effects such as fade-in and fade-out, for example, by a pull-down method. An effect selection area 210 that can be selected is formed, and the “effect seconds” field is programmed to form a broadcast time input area 211 that accepts direct input of numbers. Furthermore, the content material information display area 202 is used to lower the broadcast order and the up button 212 for moving up the broadcast order of each content material in the “rank” column of the selected content material when the content material is selected. The down button 213 is displayed, and a delete button 214 for deleting each content material is displayed in the “delete” column.

  When a “new material submission” button 203 is selected, a submission screen that allows the content material stored in the storage unit of the user terminal 30 to be uploaded to the advertisement information management server 10 is displayed on the user terminal 30. It is programmed to be displayed on the display. This submission screen may be anything as long as the content material stored in the storage unit of the user terminal 30 can be uploaded to the advertisement information management server 10. By selecting an “existing material use” button 204 and an “existing content use” button 205, it is possible to select an existing content material and an existing advertisement content stored in the storage unit 17 of the advertisement information management server 10. Various screens (hereinafter collectively referred to as “existing material selection screen”) are displayed on the display unit of the user terminal 30. The existing material selection screen may be any screen as long as the existing content material or the existing advertisement content stored in the storage unit 17 of the advertisement information management server 10 can be selected.

  Then, the user selects or edits the content material using the advertisement content creation screen displayed on the user terminal 30, and creates the advertisement content while visually confirming the advertisement content being edited by the preview. The selection of the content material can be performed by selecting any of the “new material submission” button 203, the “existing material usage” button 204, and the “existing content usage” button 205 via the input unit.

  When the user terminal 30 accepts that the “new material submission” button 203 has been selected (ie, a submission screen display request) by an operation via the input unit from the user (step S109), Based on the submission screen display request, the submission screen is displayed on the display unit (step S110). Then, the user terminal 30 accepts a submission request for the content material selected using the submission screen (step S111), and transmits the selected content material information to the advertisement information management server 10. The advertisement information management server 10 receives new content material information transmitted from the user terminal 30 by the material submission management unit 13 and checks whether the file format of the received new content material conforms to the regulation. To do. Then, the advertisement information management server 10 displays an error display screen for indicating that the upload of the new content material is rejected when the file format or the like of the received new content material does not comply with the regulation. The display screen information is transmitted to the user terminal 30, and the user terminal 30 receives the error display screen information and displays the error display screen indicated by the error display screen information on the display unit. On the other hand, the advertisement information management server 10 saves the new content material information in the material management table of the storage unit 17 and stores the new content material information when the file format of the received new content material conforms to the regulation. The new content material indicated by the material information is stored in the storage unit 17. The user terminal 30 displays the new material uploaded by such processing as the selected content material in the content material information display area 202 of the advertisement content creation screen.

  Further, when the user terminal 30 receives that the “use existing material” button 204 or the “use existing content” button 205 has been selected via the input unit (that is, a request to display an existing material selection screen) ( In step S112), an existing material selection screen is displayed on the display unit based on the existing material selection screen display request (step S113). Then, the user terminal 30 accepts selection of existing content material or existing advertisement content using the existing material etc. selection screen (step S114). Further, the user terminal 30 displays one or more content materials constituting the existing content material or existing advertisement content selected by such processing in the content material information display area 202 of the advertisement content creation screen. In the present embodiment, the information on the existing content material and the information on the existing advertisement content displayed on the selection screen for the existing material can be transmitted from the advertisement information management server 10 to the user terminal 30 at various timings. When the advertisement content creation screen information is transmitted from the information management server 10 to the user terminal 30 (step S107), the advertisement information management server 10 may transmit the advertisement content creation screen information to the user terminal 30. The storage unit reference request from 30 may be received each time, and the existing content material information and the existing advertisement content information stored in the storage unit 17 may be transmitted to the user terminal 30 based on the storage unit reference request.

  Then, the user terminal 30 edits each content material displayed in the content material information display area 202 in this way, that is, input of “material title”, input of “number of broadcast seconds”, selection of “effect”, “ The input of the “effect seconds”, the change of the “rank”, and the selection of “delete” are received via the input unit (step S115). Further, when the user terminal 30 receives the selection of the “preview” button 206 via the input unit, the user terminal 30 displays a preview of the advertisement content being created on the display unit. Further, when the user terminal 30 accepts that the “save registration” button 207 is selected via the input unit, the user terminal 30 transmits the advertisement content configuration information constituting the created advertisement content to the advertisement information management server 10. (Step S116).

  The advertisement information management server 10 accepts the advertisement content configuration information transmitted from the user terminal 30 by the content management unit 12 (step S117), saves the advertisement content configuration information in the content management table of the storage unit 17, and stores the advertisement content configuration information. The advertising content indicated by the content configuration information is stored in the storage unit 17 (step S118). Thereby, the advertisement content creation support processing operation of the advertisement information management server 10 ends.

  As described above, the advertisement information management server 10 in the present embodiment, based on the request from the user terminal 30 managed by the user, the content material (that is, the storage unit 17) stored in the content material storage unit (for example, the storage unit 17). , Existing content material), a content material selection area (for example, “use existing material” button 204), and an advertisement content creation area (for example, content material information display area 202) for creating advertising content from the selected one or more content materials. ) Is provided to transmit the advertisement content creation screen information indicating the advertisement content creation screen to the user terminal 30, thereby improving the efficiency of the advertisement distribution business and increasing the scale of the advertising media. It is possible to easily cope with the problem. In other words, according to the advertisement information management server 10 in the present embodiment, it is possible to freely create advertisement content on the user side, and therefore, work such as creation of advertisement content is not necessary in the organization work of the management company. Thus, it is possible to drastically reduce the burden required for the organization work in the management company. In addition, the advertisement information management server 10 according to the present embodiment allows the advertisement on the user side by the advertisement content creation screen that can use the content material (for example, the existing content material used in the past) stored in the storage unit 17. Since the process for supporting the creation of content is executed, it is possible to dramatically improve the work efficiency of creating advertisement content on the user side.

  Further, the advertisement information management server 10 according to the present embodiment selects the advertisement content (that is, the existing advertisement content) stored in the content material storage unit (for example, the storage unit 17) on the advertisement content creation screen, so that the advertisement is created. Since an advertisement content selection area (for example, “use existing content” button 205) for selecting one or more content materials constituting the content is further provided, it is possible to divert existing advertisement content used in the past. The work efficiency of creating the advertising content on the user side can be further improved.

  Furthermore, the advertisement information management server 10 according to the present embodiment includes a new content material selection area (for example, a “new material submission” button 203) for selecting a new content material stored in the user terminal 30 on the advertisement content creation screen. New content material storage means (for example, material submission management section 13) is provided that stores the new content material selected in the new content material selection area in the content material storage means (for example, storage section 17). Therefore, it is possible to create advertising content using a new content material, and the work efficiency of creating advertising content on the user side can be further improved.

  Furthermore, the advertisement information management server 10 in the present embodiment sets a broadcast time setting area (for example, a broadcast time input area 209) for setting the broadcast time of the content material for each content material on the advertisement content creation screen. Since there are provided an effect setting area (for example, effect selection area 210) for setting the effect on the content material, and a broadcast order setting area (for example, the up button 212 and the down button 213) for setting the broadcast order of the content material, Support for creating advertisement content for the user can be further enhanced, and the work efficiency of creating advertisement content on the user side can be further improved.

[Organization support processing]
Next, an example of the organization support processing operation of the advertisement information management server 10 in the present embodiment will be described with reference to FIGS. In general, the composition support processing operation is performed via the communication network 70 by the advertisement information management server 10 through the communication network 70 for composition range designation screen information for designating a composition range to be organized in response to a request from the management company. Is sent to the administrator terminal 40, and the composition range designation made using this composition range designation screen is received from the administrator terminal 40 via the communication network 70, and the composition is designated according to the composition range designation from the manager. The composition screen information for performing the process is transmitted to the administrator terminal 40 via the communication network 70, and the information of the composition process performed using the composition range designation screen is transmitted from the administrator terminal 40 via the communication network 70. This is an operation for executing the process of receiving and storing this composition information in the composition management table of the storage unit 17. Hereinafter, the contents of processes not related to the present invention may be omitted.

  First, as shown in FIG. 25, when the administrator terminal 40 accesses the advertisement information management server 10, the composition support processing operation of the advertisement information management server 10 is started (step S201). The advertisement information management server 10 accepts access (composition request) from the administrator terminal 40 (step S202), executes login processing of the administrator terminal 40 by a well-known method, and then transmits composition range designation screen information to the administrator terminal. 40 (step S203). The administrator terminal 40 receives the composition range designation screen information transmitted from the advertisement information management server 10, and displays the composition range designation screen indicated by the composition range designation screen information on the display unit (step S204). As shown in FIG. 26, for example, the knitting range designation screen is provided with a knitting confirmation status display area 220 that displays a knitting confirmation status regarding the month to which the login date belongs, and for each knitting unit. “Knitting” button 221 for making a request (designation range designation), “Previous month” button 222 for displaying the knitting confirmation status of the previous month in the knitting confirmation status display area 220, and knitting the knitting confirmation status of the next month A “next month” button 223 for displaying in the confirmation status display area 220 is provided. Here, the organization unit is a unit to be organized that is determined by one organization operation, and can be set, for example, as a broadcast location unit, a broadcast month unit, a broadcast week unit, a broadcast day unit, or a broadcast time unit. However, in the present embodiment, each broadcast location in each broadcast time (1 hour) will be described as an organization unit.

  The composition confirmation status display area 220 includes a “broadcasting time” field for displaying a broadcast date and a broadcast time, a “broadcasting place” field for displaying all the broadcast places scheduled to be broadcasted for each broadcast time, There is provided a “status” column for displaying the knitting status for each broadcast location (each knitting unit). The knitting confirmation status display area 220 displays knitting indefinite in the “status” column before the knitting process described later is fixed, and after the knitting process described later is fixed, the knitting in the “status” column. Programmed to display confirmed.

  Then, in order to execute the knitting process, the manager selects a knitting target to be knitted from the knitting range designation screen displayed on the administrator terminal 40, and clicks a “knitting” button 221 corresponding to the knitting target. Press through the input unit. The administrator terminal 40 accepts the composition range designation by pressing the “knitting” button 221 via the input unit from the manager (step S205), and transmits this composition range designation to the advertisement information management server 10 (step S206). . Hereinafter, in the present embodiment, an example in which “Shibuya Station North Exit” in “50:00 to 6:00” of “20XX / 6/20” is designated as the knitting range will be described.

  The advertisement information management server 10 receives the composition range designation transmitted from the administrator terminal 40 by the composition management unit 14 (step S207), and manages the composition screen information of the designated composition range based on the composition range designation. Is transmitted to the person terminal 40 (step S208). The administrator terminal 40 receives the composition screen information transmitted from the advertisement information management server 10, and displays the composition screen indicated by the composition screen information on the display unit (step S209). On this composition screen, as shown in FIG. 27, a composition range information display area 224 for displaying information on a composition range during composition, and an assigned content information display for displaying information on contents allocated to a predetermined broadcast frame. Area 225, “business frame” button 226 for selecting business content to be allocated in the broadcast frame, “administrative frame” button 227 for selecting administrative content to be allocated in the broadcast frame, and organization are determined. A “confirm” button 228 for transmitting the organization information to the advertisement information management server 10, and a “temporary save” button for temporarily interrupting the organization process and transmitting the information being organized to the advertisement information management server 10 229.

  The allocated content information display area 225 includes an “order” column for displaying the broadcast order of each content, a “content ID” column for displaying the content ID, a “content title” column for displaying the content title, and a content The “agent” column that displays the name of the agency that applied for the content, and the “advertiser” column that displays the name of the advertiser who applied for the content are provided. In the present embodiment, the allocated content information display area 225 is programmed so that the broadcast frames are filled in the order of application from the user, and this broadcast frame has 24 frames (ie, one frame is 15 seconds). 1 cycle in 6 minutes). In addition, the assigned content information display area 225 is programmed so that the contents listed in the assigned content information display area 225 can be changed in broadcast order by an operation such as drag and drop.

  A screen that allows the user to select business content and administrative content stored in the storage unit 17 of the advertisement information management server 10 by selecting the “business framework” button 226 and the “administrative framework” button 227. Is displayed on the display unit of the administrator terminal 40. This content selection screen may be anything as long as it can select content stored in the storage unit 17 of the advertisement information management server 10.

  Then, the manager uses the composition screen displayed on the manager terminal 40 to change the broadcast order of each content as necessary, and when there is an empty frame in the broadcast frame, When business content or administrative content is allocated to the frame and the organization is completed or when it is desired to temporarily suspend, the “confirm” button 228 or the “temporary save” button 229 is selected. The administrator terminal 40 accepts an organization process such as changing the broadcast order of each content or assigning the content via the input unit from the manager (step S210), and the “confirm” button 228 via the input unit by the manager. Alternatively, based on the selection of the “temporary save” button 229, the information on the organization process is transmitted to the advertisement information management server 10 (step S211).

  The advertisement information management server 10 receives the information on the composition process transmitted from the administrator terminal 40 by the composition management unit 14 (step S212), and stores the information on the composition process in the composition management table of the storage unit 17 (step S213). ). Thereby, a series of operation | movement of the organization assistance process of the advertisement information management server 10 is complete | finished.

  In addition to the series of operations of the above-described composition support process, the advertisement information management server 10 has a blank frame in the broadcast frame at a predetermined timing such as a deadline for setting the broadcast condition from the user, for example. In addition, the composition management unit 14 also performs a composition support processing operation for executing a process of assigning filler content to an empty frame.

  In the composition support processing operation of the advertisement information management server 10 in the present embodiment, the composition range designation screen and the composition screen have each broadcast location in each broadcast time (one hour) as a composition unit as shown in FIGS. For example, as shown in FIGS. 28 and 29, various modes such as a mode in which each broadcast location in the broadcast week unit is a knitting unit can be adopted. Hereinafter, other examples of the composition range designation screen and the composition screen will be described with reference to FIGS. 28 and 29. FIG. Note that the flow of the composition support processing operation of the advertisement information management server 10 (the flow of steps S201 to S213 in FIG. 25) is the same as the above-described example of the composition support processing operation, and thus the description thereof is omitted.

  As shown in FIG. 28, the composition range designation screen according to another example includes a display month selection area 231 for selecting a month to be displayed, a broadcast place display area 232 for displaying a broadcast place, a broadcast week, and this Broadcast week display area 233 for displaying broadcast days included in the broadcast week, provided for each broadcast location for each broadcast week (that is, for each composition unit), displaying the organization confirmation status of each composition unit, and organization processing And a knitting range designation area 234 for making a request (designation of knitting range).

  The display month selection area 231 is programmed so that an arbitrary month can be selected from the broadcast months by, for example, a pull-down method, and the selected month is displayed on the composition range designation screen.

  The composition range designation area 234 is, for example, information such as “confirmed”, “partially confirmed”, “changed”, “work in progress”, “unconfirmed”, and the number of revisions (number of corrections) depending on the composition confirmation status. Programmed to display information. Further, the composition range designation area 234 is programmed so that the administrator terminal 40 transmits the composition range designation to the advertisement information management server 10 when selected (pressed) via the input unit of the administrator terminal 40. Has been.

  Then, in order to execute the knitting process, the manager selects a knitting target to be knitted from the knitting range designation screen displayed on the administrator terminal 40, and sets a knitting range designation region 234 corresponding to this knitting target. Press through the input unit. The administrator terminal 40 receives the composition range designation by pressing the composition range designation area 234 via the input unit from the manager, and transmits this composition range designation to the advertisement information management server 10. Hereinafter, in the present embodiment, an example in which “Shibuya Station North Exit” in “20XX / 6/27” to “20XX / 7/3” is specified as the knitting range will be described.

  The advertisement information management server 10 receives the composition range designation transmitted from the administrator terminal 40 by the composition management unit 14 and, based on this composition range designation, displays the composition screen information of the designated composition range to the administrator terminal 40. Send. The administrator terminal 40 receives the composition screen information transmitted from the advertisement information management server 10 and displays the composition screen indicated by the composition screen information on the display unit. In this knitting screen, as shown in FIG. 29, knitting target period display areas 241a and 241b for displaying a period to be a knitting range, a knitting range information display area 242 for displaying information of a knitting range during knitting, a predetermined range The work progress status display area 243 for displaying the work progress status of each application frame in the broadcast frame (24 frames in the present embodiment), and a broadcast that is provided for each application frame and that allows confirmation of detailed information on the broadcast condition setting A broadcast condition setting detailed information confirmation button 244 for displaying a condition setting detailed information confirmation screen (not shown), a “return to previous confirmation state” button 245 for canceling the composition process and returning to the previous confirmation state, A “save” button 246 for temporarily interrupting the scheduling process and transmitting information being organized to the advertisement information management server 10; confirming the composition and sending the scheduling information to the advertisement information management server 10 A “confirm” button 247 for confirming and a “progress status confirmation” button for displaying a progress confirmation screen (not shown) in which the details of the work progress of each application frame in the composition range being organized can be confirmed 248, a “roll generation” button 249 for displaying a roll knitting screen (not shown) for confirming the broadcast pattern setting status for each display device in the knitting range being organized, and business content assigned to the broadcast frame Are provided, and an “administrative frame” button 251 is provided for selecting administrative content to be allocated in the broadcast frame. The “save” button 246, the “confirm” button 247, the “business frame” button 250, and the “administrative frame” button 251 are the “temporary save” button 229 and “confirm” shown in FIG. Since the button 228, the “business frame” button 226, and the “administrative frame” button 227 have the same functions, description thereof will be omitted.

  When the composition target period display area 241a is selected, information on the composition range for the period “20XX / 6/27 to 20XX / 6/30” is displayed in the composition range information display area 242 and the work progress status display area 243. The knitting target period display area 241b is selected to display the knitting range information for the period of “20XX / 7/1 to 20XX / 7/3” when selected. Or is displayed in the work progress display area 243. In the present embodiment, the period of the composition range is “20XX / 6/27” to “20XX / 7/3”, and the composition target period display area has “20XX / 6/27 to 20XX” in order to cross the month. Two tabs are displayed: a composition target period display area 241a for displaying a period “/ 6/30” and a composition target period display area 241b for displaying a period “20XX / 7/1 to 20XX / 7/3”. However, if the period of the composition range does not cross the month, only one tab is displayed in the composition target period display area. That is, the knitting screen according to the present embodiment is programmed to divide into two parts at the end of the month and the beginning of the month when the period of the knitting range spans months. Thereby, it becomes possible to sell the advertising space in various modes such as weekly sales and monthly sales.

  In the work progress display area 243, an “order” field for displaying the broadcast order of each application frame, an “release” field for displaying whether or not the broadcast conditions have been set, and application of the content are completed. A “ko” field for displaying whether or not the content has been screened, a “trial” field for displaying whether or not the content review has been completed, a reception number of the application frame, and a broadcast condition setting detailed information confirmation button 244 A reception number display field provided, an “advertiser” field for displaying the name of the advertiser who applied for content, and a seconds field for displaying the number of seconds for the application frame are provided for each application frame. These “release” column, “co” column, and “trial” column may display completion / non-existence by, for example, XX display or color inversion. The broadcast condition setting detailed information confirmation button 244 displays the reception number of the application frame and displays a broadcast condition setting detailed information confirmation screen when selected (pressed) via the input unit of the administrator terminal 40. Is programmed to do so. The administrator terminal 40 may display, for example, a broadcast pattern list screen as shown in FIG. 20 on the display unit as the broadcast condition setting detailed information confirmation screen. In the present embodiment, the work progress status display area 243 is programmed so that the broadcast frames are filled in the order of application from the user, and this broadcast frame has 24 frames (ie, one frame is 15 seconds). 1 cycle in 6 minutes). Further, the work progress status display area 243 is programmed so that the order of the application frames listed in the work progress status display area 243 can be changed by an operation such as drag and drop.

  The “Roll generation” button 249 is programmed to display a roll organization screen as shown in FIG. 30, for example, when selected (pressed) via the input unit of the administrator terminal 40. In this roll organization screen, as shown in FIG. 30, for example, two or more display devices (example shown in FIG. 30) installed at the broadcast location that is the organization range (in the example shown in FIG. 30, Shibuya Station North Exit). , The display device selection tabs 252a to 252h for selecting one display device from 08-V01 to 08V-08), and the selected display device selection tab (in the example shown in FIG. 30, the display device selection tab). 252a) is provided with a broadcast pattern content display area 253 for displaying details of the broadcast pattern of the display device (08-V01 in the example shown in FIG. 30). This broadcast pattern content display area 253 shows the broadcast pattern of the display device in a display area in which the horizontal axis is each day of the week (Monday to Sunday) and the vertical axis is each time (5:00 to 24:00). The program is programmed to display by the figure as shown in FIG. 30 and the roll number (# 1 to # 6 in FIG. 30) attached to the figure. Thereby, the management company can confirm the broadcast pattern setting status for each display device in the composition range being organized.

  The “progress status check” button 248 is programmed to display a progress status check screen as shown in FIG. 31, for example, when selected (pressed) via the input unit of the administrator terminal 40. In this progress confirmation screen, as shown in FIG. 31, for example, each application frame in the composition range is listed in the airing order, and the application number column and the content are applied for each application frame listed in the airing order. An agency name column, an advertiser name column for which content has been applied, an advertisement content column, an application frame seconds column, and a detailed status column are provided. The detailed status column includes, for example, the roll number of the display device to be broadcasted, whether broadcast condition setting has been completed, whether material submission has been completed, whether content application has been completed, and whether content review has been approved. Various types of information including whether or not it is completed is displayed. Whether or not these settings have been completed can be displayed by, for example, XX display or color inversion. Also, in the reception number column, a broadcast condition setting programmed to display a broadcast condition setting detailed information confirmation screen (not shown) when selected (pressed) via the input unit of the administrator terminal 40 Detailed information confirmation buttons 255 are provided. With this progress status confirmation screen, the manager can confirm and correct details of the work progress status including the broadcast condition setting status and content allocation status corresponding to the selected application frame.

  In the present embodiment, various information for displaying the broadcast condition setting detailed information confirmation screen, the progress confirmation screen, and the roll organization screen can be transmitted from the advertisement information management server 10 to the administrator terminal 40 at various timings. For example, when the composition screen information is transmitted from the advertisement information management server 10 to the administrator terminal 40 (step S208), it may be transmitted from the advertisement information management server 10 to the administrator terminal 40, or the advertisement information management server 10 may receive a storage unit reference request from the administrator terminal 40 each time, and may transmit various information stored in the storage unit 17 to the administrator terminal 40 based on the storage unit reference request.

  As described above, the advertisement information management server 10 according to the present embodiment specifies the composition range for designating the composition range to be organized based on the composition request from the administrator terminal 40 managed by the manager. The composition including the change process of the broadcast order of the advertisement content in the designated composition range based on the composition range designation from the administrator terminal 40 while transmitting the composition range designation screen information indicating the screen to the administrator terminal 40 Since the composition screen information indicating the composition screen for performing processing is transmitted to the administrator terminal 40, the efficiency of the advertisement distribution business is improved, and the expansion of the scale of the advertisement media can be easily handled. It becomes possible to. That is, according to the advertisement information management server 10 in the present embodiment, the management organization of the management company can be made a very simple operation, for example, changing the broadcast order of each content or allocating the content to the empty frame. The burden required for knitting work can be drastically reduced.

  In addition, the advertisement information management server 10 according to the present embodiment stores content storage means for storing filler content (for example, the storage unit 17) and content storage when an empty frame is generated in a broadcast frame at a predetermined timing. A filler content allocating means (for example, the composition management unit 14) for allocating filler content stored in the means to a vacant frame, so that the broadcast frame is set at a predetermined timing such as a deadline for setting broadcast conditions from the user. Even if there is a vacant frame, filler content is automatically assigned, so it is very easy to manage the management organization by changing the broadcast order of each content as necessary. can do.

  Furthermore, the advertisement information management server 10 according to the present embodiment can execute the composition process before the confirmation and setting regardless of whether or not the application frame application is confirmed, the broadcast condition setting is completed, and the content application is completed. Therefore, it is possible to dramatically advance the start time of the knitting work in the manager, and to greatly improve the work efficiency of the knitting work.

  In the advertisement information management system 1 according to the present embodiment, the advertisement information management server 10, the advertisement space management server 20, and the administrator terminal 40 are separate devices, but the present invention is not limited thereto, and the advertisement information The management server 10, the advertising space management server 20, and the administrator terminal 40 may be a single information processing apparatus. In this case, the composition support processing operation of the advertisement information management server 10 according to the present embodiment is such that the advertisement information management server 10 receives a composition request from a management company via the input unit, and based on the composition request, the composition target processing operation is performed. A knitting range designation screen for designating the knitting range to be used is displayed on the display unit, and the knitting range designation made using this knitting range designation screen is accepted via the input unit, and based on the accepted knitting range designation Display a composition screen for changing the broadcast order of the advertising content in the designated composition range on the display unit, accept composition result information indicating a processing result of the composition processing performed using the composition screen, The received knitting result information is executed by storing in the storage unit 17.

  Although not particularly mentioned in the above-described embodiment, the advertisement information management server 10 executes the above-described various processes according to a processing program stored in a storage medium provided therein, for example.

  According to the present invention, it is useful for appropriately supporting the setting of broadcast conditions by the user, the creation of advertisement content by the user, and the organization process by the manager.

1 advertising information management system, 10 advertising information management server, 20 advertising space management server, 30 user terminal, 40 administrator terminal, 50 distribution device, 60 display device, 70 communication network

Claims (17)

An advertisement information management server that accepts setting of broadcast conditions for advertisement content from a user terminal managed by a user,
A broadcast condition setting request receiving means for receiving a broadcast condition setting request from the user terminal;
Based on the broadcast condition setting request received by the broadcast condition setting request receiving means, a broadcast pattern as an application unit of the advertisement content to be broadcast is set, and an advertisement content to be applied for each set broadcast pattern is set. airing condition setting screen information that indicates the broadcast condition setting screen for a broadcast condition setting screen information transmission means for transmitting to the user terminal,
Broadcast condition setting accepting means for accepting a broadcast condition set using the broadcast condition setting screen;
Storage means for storing the broadcast conditions received by the broadcast condition setting reception means ,
The broadcast condition setting screen is
Whether or not to divide the application contents from the user received in advance by at least one of the broadcast period, the broadcast location and the number of frames, and the division method can be set, thereby setting the unit for setting the broadcast pattern A posting condition setting screen,
For each unit for setting the broadcast pattern set using the posting condition setting screen, whether or not the unit for setting the broadcast pattern is further divided by at least one of a broadcast date and a broadcast time, and a method for dividing the unit It is configured to be settable, whereby a broadcast pattern setting screen for setting the broadcast pattern,
An advertisement information management server , comprising: an application content setting screen for setting advertisement content to be applied for each of the broadcast patterns set using the broadcast pattern setting screen . In the posting condition setting screen,
Broadcast pattern batch setting area for selecting to set broadcast patterns of advertising content at once ,
There is provided a broadcast pattern division setting area in which an area for selecting to divide the application contents from the user by at least one of the broadcast period, the broadcast location, and the number of frames and an area for setting the division method are provided. It is,
When it is selected to collectively set the broadcast pattern of the advertisement content in the broadcast pattern batch setting area, the application content from the user is set as a unit for setting the broadcast pattern without being divided,
When division is selected in the broadcast pattern division setting area and the division method is set, application contents from the divided users are set as units for setting the broadcast pattern, respectively. The advertisement information management server according to claim 1, wherein In the broadcast pattern division setting area, a broadcast period division setting area for setting division of a broadcast period, a broadcast place division setting area for setting division of a broadcast place, and an application frame division setting for setting division of an application frame The advertisement information management server according to claim 2, wherein at least one of the areas is provided. The posting condition setting screen is configured to be able to set at least the presence / absence of division according to the broadcast location and the division method,
The broadcast pattern setting screen is,
For each unit for setting the broadcast pattern, a detailed setting screen configured to be able to set whether or not to further divide the unit for setting the broadcast pattern by at least one of a broadcast date and a broadcast time, and its division method;
For each of the units for setting the broadcast pattern, for two or more display devices installed at the broadcast location constituting the unit for setting the broadcast pattern, the two or more display devices are divided to set different advertisement contents A surface pattern setting screen configured to enable setting of presence / absence and division method thereof, and
The content set on the detailed setting screen is configured to be applied to the two or more display devices regardless of the presence or absence of division on the surface pattern setting screen. The advertisement information management server according to any one of 1 to 3. The broadcast pattern setting screen is provided with at least one of a broadcast day division setting area for setting a broadcast day division and a broadcast time division setting area for setting a broadcast time division. Item 5. The advertisement information management server according to any one of Items 1 to 4. An advertisement information management server further having a function of supporting creation of advertisement content,
Content material storage means for storing content material for creating advertisement content;
Advertising content creation request accepting means for accepting an advertising content creation request from a user terminal managed by the user;
Based on the advertisement content creation request received by the advertisement content creation request acceptance means, a content material selection area for selecting the content material stored in the content material storage means and the advertisement content from the selected one or more content materials Advertising content creation screen information transmitting means for transmitting the advertising content creation screen information indicating the advertising content creation screen provided with the advertising content creation area to create to the user terminal;
Advertising content configuration information receiving means for receiving advertising content configuration information indicating the advertising content created using the advertising content creation screen;
The advertisement information management server according to any one of claims 1 to 5 , further comprising an advertisement content storage unit that stores the advertisement content configuration information received by the advertisement content configuration information reception unit. The advertisement content creation screen is further provided with an advertisement content selection area for selecting one or more content materials constituting the advertisement content by selecting the advertisement content stored in the content material storage means. The advertisement information management server according to claim 6. The advertisement content creation screen is provided with a new content material selection area for selecting a new content material stored in the user terminal,
The advertisement information management server according to claim 6 or 7, further comprising new content material storage means for storing the new content material selected in the new content material selection area in the content material storage means. On the advertisement content creation screen, for each content material, a broadcast time setting region for setting the broadcast time of the content material, an effect setting region for setting an effect on the content material, and a setting of the broadcast order of the content material are set. The advertisement information management server according to any one of claims 6 to 8, wherein a broadcast order setting area is provided. An advertisement information management server further having a function of supporting the organization of advertisement content in a manager,
A composition request accepting means for accepting a composition request from an administrator terminal managed by an administrator;
A knitting range in which knitting range designation screen information indicating a knitting range designation screen for designating a knitting range to be knitted based on the knitting request received by the knitting request receiving means is transmitted to the manager terminal. Designated screen information transmission means,
Knitting range designation accepting means for accepting knitting range designation performed using the knitting range designation screen;
Based on the composition range designation received by the composition range designation accepting means, composition screen information indicating a composition screen for performing a composition process including a process for changing the broadcast order of advertisement content in the designated composition range, Composition screen information transmitting means for transmitting to the administrator terminal;
Knitting result information receiving means for receiving knitting result information indicating the processing result of the knitting process performed using the knitting screen;
The advertisement information management server according to any one of claims 1 to 9 , further comprising a storage unit that stores the organization result information received by the organization result information reception unit. An advertisement information management server further having a function of supporting the organization of advertisement content in a manager,
A composition request accepting means for accepting a composition request from a manager;
Knitting range designation screen display means for displaying a knitting range designation screen for designating a knitting range to be knitted based on the knitting request received by the knitting request accepting means;
Knitting range designation accepting means for accepting knitting range designation performed using the knitting range designation screen;
A composition screen display means for displaying a composition screen for changing the broadcast order of the advertising content in the designated composition range based on the composition range designation received by the composition range designation accepting means;
Knitting result information receiving means for receiving knitting result information indicating the processing result of the knitting process performed using the knitting screen;
The advertisement information management server according to any one of claims 1 to 9 , further comprising a storage unit that stores the organization result information received by the organization result information reception unit. Content storage means for storing filler content;
A filler content allocating unit that allocates filler content stored in the content storage unit to the vacant frame when a vacant frame is generated in a broadcast frame at a predetermined timing. Item 12. The advertisement information management server according to item 10 or 11.   An advertisement information management system comprising the advertisement information management server according to any one of claims 1 to 12. An advertisement information management program for causing an advertisement information management server that receives setting of broadcast conditions for advertisement content from a user terminal managed by a user to execute processing for managing information related to advertisements,
In the advertisement information management server,
Broadcast condition setting request reception processing for receiving a broadcast condition setting request from the user terminal;
Based on the broadcast condition setting request received in the broadcast condition setting request reception process , a broadcast pattern as an application unit of the advertisement content to be broadcast is set, and an advertisement content to be applied for each set broadcast pattern is set. A broadcast condition setting screen information transmission process for transmitting broadcast condition setting screen information indicating a broadcast condition setting screen to the user terminal, and
A broadcast condition setting reception process for receiving a broadcast condition set using the broadcast condition setting screen;
A storage process for storing the broadcast conditions received in the broadcast condition setting reception process ;
The broadcast condition setting screen is
Whether or not to divide the application contents from the user received in advance by at least one of the broadcast period, the broadcast location and the number of frames, and the division method can be set, thereby setting the unit for setting the broadcast pattern A posting condition setting screen,
For each unit for setting the broadcast pattern set using the posting condition setting screen, whether or not the unit for setting the broadcast pattern is further divided by at least one of a broadcast date and a broadcast time, and a method for dividing the unit It is configured to be settable, whereby a broadcast pattern setting screen for setting the broadcast pattern,
An application content setting screen for setting advertisement content to be applied for each of the broadcast patterns set using the broadcast pattern setting screen
An advertisement information management program characterized by that . An advertisement information management program for causing an advertisement information management server to further execute processing for supporting creation of advertisement content,
In the advertisement information management server,
An advertisement content creation request acceptance process for accepting an advertisement content creation request from a user terminal managed by the user;
Content material selection for selecting the content material stored in the content material storage means for storing the content material for creating the advertisement content based on the advertisement content creation request received in the advertisement content creation request reception process Advertising content creation screen information for transmitting to the user terminal advertising content creation screen information indicating an advertising content creation screen provided with an advertising content creation region for creating advertising content from the region and one or more selected content materials Send processing and
An advertising content configuration information receiving process for receiving advertising content configuration information indicating the advertising content created using the advertising content creation screen;
Advertising content storage processing for storing the advertising content configuration information received in the advertising content configuration information reception processing;
The advertisement information management program according to claim 14 for further execution. An advertisement information management program for causing an advertisement information management server to further execute processing for supporting the organization of advertisement content in a management company,
In the advertisement information management server,
A composition request accepting process for accepting a composition request from an administrator terminal managed by an administrator;
A composition that transmits composition range designation screen information indicating a composition range designation screen for designating a composition range to be organized based on the composition request received in the composition request acceptance process to the administrator terminal. Range designation screen information transmission processing,
A knitting range designation accepting process for accepting a knitting range designation performed using the knitting range designation screen;
Based on the composition range designation received in the composition range designation reception process, composition screen information indicating a composition screen for performing a composition process including a process for changing the broadcast order of advertisement content in the designated composition range, Composition screen information transmission processing to be transmitted to the administrator terminal;
A knitting result information receiving process for receiving knitting result information indicating a processing result of the knitting process performed using the knitting screen;
A storage process for storing the knitting result information received in the knitting result information receiving process;
The advertisement information management program according to claim 14 or 15 for further execution. An advertisement information management program for causing an advertisement information management server to further execute processing for supporting the organization of advertisement content in a management company,
In the advertisement information management server,
Organization request acceptance processing for accepting organization requests from managers;
A knitting range designation screen display process for displaying a knitting range designation screen for designating a knitting range to be knitted based on the knitting request accepted in the knitting request acceptance process;
A knitting range designation accepting process for accepting a knitting range designation performed using the knitting range designation screen;
A composition screen display process for displaying a composition screen for changing the broadcast order of the advertising content in the designated composition range based on the composition range designation received in the composition range designation reception process;
A knitting result information receiving process for receiving knitting result information indicating a processing result of the knitting process performed using the knitting screen;
A storage process for storing the knitting result information received in the knitting result information receiving process;
The advertisement information management program according to any one of claims 14 to 16, which is further executed.

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