JP2005115445A - Content display system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a content display system that enables an advertiser to use its advertising content and check the details by displaying the advertising content in a bank or the like and also in the advertiser's store. <P>SOLUTION: The content display system is so designed that a server 1 delivers content requested by an advertiser and a schedule to a display control device 3 installed in a content display store such as a bank, and the display control device 3 displays the content on a display terminal 4 according to the schedule, and that the server 1 creates a schedule for the advertiser's store and outputs the advertiser schedule and the advertiser-ordered content to a display device 6, and the display device 6 displays the content according to the advertiser schedule. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a content display system including a server that distributes content such as advertisements using a computer network and a display device that receives and displays the content, and in particular, in a public place requested by an advertiser. The present invention relates to a content display system in which displayed advertisement content can be displayed according to a schedule for the store, the advertisement content can be utilized in the store, and the advertisement content can be easily confirmed.

A conventional content display system will be described.
Conventionally, stores such as banks have been provided with content display systems that provide interest information, news, advertisements, etc. to customers. The content includes moving images, still images, character information, graphic display, video images, and the like.

FIG. 17 is a schematic block diagram showing an example of a conventional content display system.
As shown in FIG. 17, a conventional content display system includes a server 1 ′ provided in a center for distributing content, an input device 2, a display control device 3 provided in a content display store for displaying content, The display terminal 4 is connected to the display control device 3, and a network 5 'such as a WAN (Wide Area Network) that connects the server 1' and the display control device. In some content display stores, a plurality of display terminals 4 are connected to the display control device 3 via a network such as a LAN (Local Area Network).

Each component will be specifically described.
The input device 2 provided in the center is used for inputting content and for a system administrator to input a schedule creation instruction.
The center server 1 'stores the content input from the input device 2 and the schedule created in accordance with the instruction from the input device 2, and displays the display schedule and the content in the display control device 3 of the content display store. Is to be delivered.

The display control device 3 provided in the content display store stores the display schedule and content distributed from the server 1 ′, reads the content according to the schedule, and outputs it to the display terminal 4.
The display terminal 4 displays and outputs the content input from the display control device 3.

The operation in the conventional content display system will be described with reference to FIG.
In the conventional content display system, first, when content is input from the input device 2 of the center, the server 1 'stores the input content in a specific storage unit (database or the like, not shown).

  Further, the server 1 ′ creates a display schedule that defines when and what content is displayed at the display store based on an instruction from the input device 2, and stores the display schedule in a specific storage unit. A display schedule is created for each store.

  The server 1 'distributes the display schedule and content to the display control device 3 via the network 5'. The display control device 3 stores the display schedule and content, and periodically displays the display schedule and content. The current date and time are compared, the content is output to the display terminal 4 according to the display schedule, and the content is displayed on the screen of the display terminal 4.

  In addition, as an example of a conventional content display system, a desired content display setting unit that specifies a desired content and sets a schedule for displaying the desired content is provided in the display control device, and the desired content display setting unit sets the desired content display system. There has been a content display system that displays desired content in preference to the schedule transmitted from the server in accordance with the schedule (see Patent Document 1).

  In addition, the advertising display fee is set according to the location of the store where the display device is installed and the display time zone, and the right to display the advertisement on each display device according to the application from the advertiser is sold. In some cases, the advertiser is charged according to the display (see Patent Document 2).

JP 2002-259712 A (page 3-5) JP 2002-112236 A (page 4-11)

  However, in the conventional content display system, when displaying advertisement content based on an advertiser's request, the display device is installed in a place where many people gather, such as a bank or a securities company store. There is a problem that the advertisement content requested by can not be displayed and utilized in their own store, and the advertisement content cannot be confirmed because the advertisement content is not easily seen.

  The present invention has been made in view of the above circumstances, and displays the advertising content in a place where many people such as banks gather, and displays the advertising content according to a dedicated schedule at the advertiser's store. An object of the present invention is to provide a content display system in which the advertisement content requested by the user can be utilized in his / her store and the advertisement content can be easily confirmed.

  The present invention for solving the problems of the above-described conventional example includes a server that distributes content and a display schedule of the content via a network, receives the content and the display schedule from the server via the network, and follows the display schedule A content display system including a display control device that outputs content to a display terminal, wherein the server generates a display schedule according to the display control device, the content according to the display control device and the display control device A means for distributing the display schedule, a means for generating an advertiser schedule corresponding to the advertiser of the advertising content among the contents distributed to the display control device, and a display device provided in the advertiser's store. A means of delivering the advertiser's advertising content and advertiser display schedule; Advertisers display advertising content at content display stores such as banks where many people gather, and also display advertising content at their own stores and utilize their own advertising content. And the content of the advertisement can be easily confirmed.

  According to the present invention, the server generates a display schedule corresponding to the display control device, distributes the content and the display schedule corresponding to the display control device to the display control device, and also distributes the content distributed to the display control device. As a content display system that generates an advertiser schedule corresponding to an advertiser of advertising content and distributes the advertiser's advertising content and the advertiser's display schedule to a display device provided in the advertiser's store Advertisers can display advertising content at banks and other content display stores where many people gather, and can also display and use their own advertising content at their stores to increase the advertising effect. In addition, the contents of the advertisement can be easily confirmed. It charges by entering an effect capable of reducing the display cost of the content display.

Embodiments of the present invention will be described with reference to the drawings.
The content display system of the present invention not only displays content on a display terminal installed in a content display store such as a bank, but also creates a display schedule for the advertiser in which the server displays the content requested by the advertiser. The display schedule and the content are transmitted to the display device installed in the store or the like of the advertiser who requested the content display, and the display device displays the content including the advertisement requested by the advertiser according to the display schedule for the advertiser. It is a content display system that displays content at banks, etc., and that advertisers can advertise using their requested content at their stores, and can confirm the content. The display store side can reduce the information display cost by the advertisement display price.

FIG. 1 is a schematic system configuration diagram of a content display system according to an embodiment of the present invention. In addition, the same code | symbol is attached | subjected and demonstrated about the part which has the structure similar to FIG.
As shown in FIG. 1, the content display system according to the present embodiment is installed in a content display store connected to a server 1 via a server 1 provided in a center for distributing content, an input device 2, and a network 5. The display control device 3 is provided, the display terminal 4, and the display device 6 provided in the advertiser store.

The server 1 is connected to an information providing server 7 that distributes various information such as market information, interest rate information, and news. A plurality of information providing servers 7 may be provided.
Here, the network 5 is a network composed of a WAN and a general network (Internet). The server 1 and the display control device 3 are connected by the WAN or the Internet, and the server 1 and the display device 6 are connected by the Internet. ing.

  Among the above-described components, the display control device 3 and the display terminal 4 in the display store have the same configuration as before.

  In this system, the system administrator who operates the center distributes various information contents to the content display store using the server 1 as in the past, and the system administrator advertises as a feature of the system. We accept orders for the display of advertising content from the main, and distribute the advertising content to both the content display store and the advertiser's store, and the advertiser displays his advertisement at his store and displays the advertising content. Can be used and the contents can be confirmed.

Each component will be specifically described.
The input device 2 provided in the center inputs content and schedule data in the same manner as in the past, but as a feature of this system, a display schedule (for advertisers) in the display device 6 provided in the advertiser store Means for inputting (schedule) data.

Next, the server 1 provided in the center will be described with reference to FIG. FIG. 2 is a configuration block diagram of the server 1.
As shown in FIG. 2, the server 1 includes a control unit 11, a content storage unit 12, a schedule storage unit 13, a distribution destination storage unit 14, an advertiser information storage unit 15, various information storage units 16, And a distribution unit 17.

  The control unit 11 controls the entire server 1 to perform input / output of data to / from each storage unit, display schedule creation, content and display schedule distribution control. Content input from the input device 2 is controlled by the control unit 11. Content input means stored in the content storage unit 12, schedule creation means for creating a schedule (unit schedule) based on an instruction input from the input device 2, and time table creation means for creating a time table by combining schedules , An operation schedule creation means for creating a display schedule (operation schedule) at each delivery destination, and a delivery means for performing delivery control. In particular, the distribution means performs control for distributing each distribution destination of the content display store and a schedule corresponding to the content to each distribution destination of the advertiser store based on the contents of the distribution destination storage unit 14 to be described later. .

  The distribution unit 17 distributes contents and operation schedules to each distribution destination via the network 5 in accordance with instructions from the distribution unit of the control unit 11.

  The content storage unit 12 stores content input from the input device 2, and in particular, for advertisement content input based on a request from an advertiser, the advertiser ID is associated with the content. Is what you remember.

  The schedule storage unit 13 stores a display schedule (operation schedule) in the display terminal 4 of the content display store and the display device 6 of the advertiser store with a number. The display schedule will be described later in detail.

  As in the past, the delivery destination storage unit 14 is provided in the advertiser store as destination information of the display control device 3 necessary for the server 1 to deliver content via the network 5 and as a feature of this system. The destination information of the display device 6 is stored.

Here, the delivery destination storage unit 14 will be described with reference to FIG. FIG. 3 is an explanatory diagram of the distribution destination storage unit 14 of the server 1.
As illustrated in FIG. 3, the distribution destination storage unit 14 stores a distribution destination store name (store name), an address of the distribution destination device, and an operation schedule number designating which content is displayed when. Has been. In particular, the distribution destination storage unit 13 of the server 1 of this system stores the distribution destination information of the content display store which is the same distribution destination as the conventional one, and the distribution destination information about the advertiser store which is a feature of this system. ing.

  As shown in FIG. 3, the address of the display control device 3 corresponding to each store is stored as the delivery destination device of the content display store, and the address of the display device 6 is used as the delivery destination device of the advertiser store. Is remembered.

In addition, the advertiser information storage unit 15 of the server 1 stores information about an advertiser who has placed an order for displaying advertisement content.
Here, the advertiser information storage unit 15 will be described with reference to FIG. FIG. 4 is an explanatory diagram of the advertiser information storage unit 15 of the server 1.
As shown in FIG. 4, the advertiser information storage unit 15 stores an advertiser ID, name, address, password, display device 6 number, content display fee, account number, and the like. In particular, information necessary for charging an advertiser is stored.

  In this system, in addition to advertisements at places where many people gather, such as bank stores, the content is displayed at the advertiser's store, so the content is displayed when registering for membership or when ordering advertisement display. The address (mail address) of the device 6 is registered as the address of the content delivery destination device in the delivery destination storage unit 14.

  For example, the display device 6 managed by the system administrator is lent to an advertiser who has placed an advertisement display order, and the device number and mail address of the display device 6 are registered in the advertiser information storage unit 15 and the distribution destination storage unit 14. Can be considered. In addition, when content is displayed using a computer and a display provided in the advertiser store in advance as the display device 6, the mail address of the computer is registered in the distribution destination storage unit 14.

  The information stored in the advertiser information storage unit 14 is entered by the advertiser or the content of the sheet entered by the advertiser at the time of membership registration of the content display service using the system performed by the system administrator. Input based on the received data.

Next, an apparatus for a content display store will be described with reference to FIG. FIG. 5 is a configuration block diagram of an apparatus installed in a content display store.
An apparatus for a content display store is provided in a store such as a bank or a securities company. As shown in FIG. 5, content data received from the server 1 via the network 5 is displayed on a LAN based on a display schedule. The display control device 3 is output via a network, and the display terminal 4 is configured to display content received from the display control device 3.

  The display control device 3 includes a receiving unit 31 that receives content data and a display schedule from the server 1 of the center device via a wide area network, and a control unit 32 that performs control to output the content to the display terminal 4 based on the display schedule. The storage unit 33 stores the processing program in the control unit 32, the received content and the display schedule, and the distribution unit 34 outputs the content to the display terminal 4 via a LAN or the like according to an instruction from the control unit 32. Yes.

  The display terminal 4 includes a display unit, and sequentially displays the content data input from the display control device 3. Although only one display terminal 4 is shown here, a plurality of display terminals 4 may be connected to the display control device 3 by a LAN.

  And the control part 32 of the display control apparatus 3 will memorize | store in the memory | storage part 33, if a content and a display schedule are received from the server 1, and will output and display a content on the display terminal 4 according to a display schedule. ing.

Next, the display device 6 installed in the advertiser store will be described with reference to FIG. FIG. 6 is a schematic block diagram of the display device 6 installed in the advertiser store.
As illustrated in FIG. 6, the display device 6 includes a receiving unit 61 that receives content and a schedule via a network such as the Internet, a control unit 62 that performs display control, a processing program in the control unit 62, received content, A storage unit 63 that stores a schedule and a display unit 64 that displays content are provided. Specifically, the display device 6 may be a combination of a computer and various displays.

  And the control part 62 of the display apparatus 6 performs the process which reproduces | regenerates a moving image, a still image, audio | voice, character information, etc. according to the data of the content attached to the mail received from the server 1. FIG. This processing program may be installed in the storage unit 63 in advance when the display device 6 is managed by the system administrator, or the display device 6 is a device located in the advertiser store. In this case, the content may be distributed from the server 1 at the time of content display contract.

  When the receiving unit 61 receives the content and the display schedule from the server 1, the display device 6 outputs the content and the display schedule to the control unit 62, and the control unit 62 stores the content and the display schedule in the storage unit 63. The current time is compared with the display schedule, the content is output to the display unit 64 according to the display schedule, and is reproduced and output to the display unit 64, whereby the content is displayed according to the schedule set in the server 1. ing.

Next, a display schedule setting method in this system will be described.
First, creation of a display schedule for a content display store will be described. FIG. 7 is an explanatory diagram of a schedule setting screen.
In this system, a display schedule is created by selecting and combining contents according to a delivery destination from various contents input to the server 1. The server 1 has input screen data that supports schedule creation. Based on an instruction from the input device 2, the server 1 outputs appropriate screen data to the input device 2 to prompt the user to input data for schedule creation. Based on the above, the schedule creation means creates a schedule. For example, when the system administrator inputs a schedule creation instruction on the input device 2, the input device 2 displays a schedule setting screen shown in FIG.

  The schedule setting screen is a screen for creating a short schedule (unit schedule) that normally displays a plurality of contents in a cyclic manner, and displays a list of a plurality of contents (programs) stored in the content storage unit 12 of the server 1. Then, contents to be displayed in a circulating manner are registered in accordance with an instruction from an input unit (not shown).

  As shown in FIG. 7, on the schedule setting screen, “schedule name”, “program list” that is a list of contents stored in the content storage unit 12, and contents (programs) already registered in the schedule “Registered circulation program list (circulation program list)” indicating the name is displayed, and an “insert” button for inserting an arbitrary program in the “program list” at an arbitrary position in the “circulation program list” on the right side; An “add” button to be added to the end of the “circulated program list” and a “delete” button to delete the program from the “circulated program list” are provided.

  The system administrator opens a schedule setting screen, selects arbitrary contents, and creates a schedule for circularly displaying programs in addition to the “registered circulating program list”. In the example of FIG. 7, “Schedule 1” is a schedule that is cyclically displayed in the order of “Program A → Program B → Program C”. In this system, the display time zone can be set for each schedule. For example, schedule 1 is for housewives, schedule 2 is for students, schedule 3 is for office workers, and so on. Is possible. Thereby, it can be expected to increase the advertising effect.

  When the system administrator confirms the display contents and the “OK” button is pressed, the schedule data (schedule data) is output to the server 1 and the schedule name and its contents are registered in the schedule storage unit 13. It has become.

Here, the schedule storage table of the schedule storage unit 13 will be described with reference to FIG. FIG. 8 is an explanatory diagram of the schedule storage table.
As shown in FIG. 8, the schedule storage table stores the contents of the unit schedule registered on the schedule setting screen. The schedule name, the program name to be circulated in the schedule, and the display time of each program Are stored. Although not shown here, the total number of programs registered in each schedule and the display time may be calculated and stored.

  In the example of FIG. 8, “default schedule” is registered in addition to three types of normal schedules of schedule 1, schedule 2, and schedule 3. The default schedule is a schedule prepared to be displayed in a free time of a time table described later.

Next, the time table setting screen will be described with reference to FIG. FIG. 9 is an explanatory diagram of a time table setting screen.
The time table setting screen is used to set a broadcast schedule for one day using a plurality of unit schedules registered in the above-described schedule setting screen. Based on the input contents from the time table setting screen, the time table The creation means registers in the schedule storage unit 13.

  As shown in FIG. 9, in the time table setting screen, “time table name”, “schedule list” that is a list of schedule names stored in the schedule table of the schedule storage unit 13 of the server 1, and “schedule list” "Registered schedule list" indicating the schedule selected in the time table, "Start time" and "End time" buttons for setting the display start time and end time for each schedule, and "Add "" Delete "button is provided. In the “schedule list”, the number of programs included in each unit schedule and the time required for one cycle (circulation time) are displayed.

  At the time of setting the time table, the start time and the end time are input, and the unit schedule to be displayed in the time zone is selected. Here, in the “registered schedule list”, the “broadcast time” of each schedule does not necessarily have to be continuous. For example, in the time table 1 shown in FIG. 9, the schedule to be displayed is not specified in the time zone of 10:00 to 11:00 and 12: 0 to 15:00.

The data set on the time table setting screen of FIG. 9 is stored in the schedule storage unit 13 time table storage table by the time table creation means. FIG. 10 is an explanatory diagram of a time table storage table.
As shown in FIG. 10, in the time table storage table, the registered schedule numbers and time zones are stored in association with each of the time tables 1 to 3. Here, three schedules are registered for each time table, but the number is not limited to three. Further, the number of time tables is not limited to three.

Next, the operation schedule setting screen will be described with reference to FIG. FIG. 11 is an explanatory diagram of an operation schedule setting screen.
The operation schedule setting screen is a screen for registering a display schedule for each week. The operation program name, default schedule name, display ON / OFF, power ON / OFF time, and time table name for each day of the week are displayed. This is a screen to be registered, and the contents registered by the operation schedule creation means are registered in the schedule storage unit 13 by the operation schedule creation means.

  The example of FIG. 11 is a screen for setting a display schedule (operation schedule) for “XX branch”, which time zone is displayed on the display terminal 4 for each of Sunday to Saturday and holidays, and in which time table In this example, on Sunday, Saturday, and holidays, the power is turned on at 9:00 and the power is turned off at 20:00, and the display is set according to the time table 2 during that time. Also, from Monday to Friday, the power is turned on at 8 o'clock and 17:00 is turned off, and the time table 1 is displayed.

In addition, the item “default schedule” shown in FIG. 11 is used to specify which schedule is used for display in the free time of the time table. Here, a schedule called “default schedule” is set. Another schedule (schedule 1, 2,...) May be used.
The default schedule is set on the schedule setting screen shown in FIG. 7, and is stored in the schedule storage table shown in FIG.

  The schedule set in the “default schedule” on the operation schedule setting screen is displayed in a free time in which no schedule is set in the time table. In the example of FIG. 11, for example, “Timetable 1” is set for Monday to Friday, but no specific schedule is set between 10:00 to 11:00 and 12:00 to 15:00. It is free time. During this time, the default schedule set in the “default schedule” of FIG. 11 is displayed in a circular manner.

  When “OK” is input on the operation schedule setting screen of FIG. 11, the operation schedule is assigned an operation schedule number and stored in the operation schedule storage table of the schedule storage unit 13 of the server 1. .

  FIG. 12 is an explanatory diagram of an operation schedule storage table. As shown in FIG. 12, the operation schedule storage table stores the contents of the operation schedule registered on the operation schedule setting screen of FIG. 11 with numbers and branch identification information. This number is the operation schedule number, and is stored as the “operation schedule number” in the delivery destination storage unit 14 shown in FIG.

In addition, when content is distributed from the server 1, there is a method of distributing the input content as it is and displaying it on one screen. For example, a content screen created by combining a plurality of contents in one screen is distributed. It is also possible to do.
An example of the display screen in the content display store will be described with reference to FIGS. 13 and 14 are explanatory diagrams illustrating examples of display screens in the content display store.

As in the screens shown in FIG. 13 and FIG. 14, the operation in the case of creating a content screen by dividing the screen and displaying different information for each divided screen will be briefly described.
First, a screen pattern having a display area created by dividing a screen in advance is stored in the storage unit of the server 1, and the server is in accordance with an instruction input from the input device 2 based on a request on the content display store side. 1 selects a screen pattern, selects a content, and incorporates data of each content into a designated display area to form data for one screen.

In the example of FIG. 13, an example is shown in which interest rate information and content (such as advertisement content) are displayed at once on a screen that is displayed on a screen divided into left and right.
The interest rate information is input to the server 1 from the information providing server 7 or the like that provides interest rate information, and is stored in various information storage units. In this case, the interest rate information may be updated once or several times a day, and a display method may be considered in which the advertising content displayed in the right area is cyclically displayed or switched according to the operation schedule.

  Specifically, since the interest rate information displayed on the left side of the screen may fluctuate, the display program of the display control device 3 designates a specific address for storing the interest rate information in the storage unit 33 and stores it here. The stored data is programmed to be displayed on the left side of the screen, and when the latest interest rate information is received from the server 1, the data at the address is updated. As a result, the latest interest rate information can be displayed on the left side of the screen as shown in FIG. 13, and the content can be displayed on the remaining right side according to the schedule as described above.

Further, the example of FIG. 14 shows an example in which market information and content and content are displayed on a screen that is divided into upper and lower portions at a time and the market information is scroll-displayed.
The market information changes from moment to moment, and is input to the server 1 from the information providing server 7 or the like that provides market information, and is stored in various information storage units 16. In this case, the advertising content to be displayed in the upper area is displayed according to the operation schedule, and the lower market information is updated every time the latest information is received from the information providing server 7, and the stock price is scrolled and displayed. A method is conceivable.

  Also in this case, since the market information displayed on the lower side of the screen fluctuates at any time, the display program of the display control device 3 specifies and stores a specific address for storing the market information in the storage unit 33. Data is programmed to scroll and display at the bottom of the screen, and when the latest market information is received from the server 1, the data at the address is updated. As a result, as shown in FIG. 14, the content can be displayed on the upper side of the screen as scheduled, and the latest market information can be scrolled and displayed on the lower side.

  Next, the content schedule displayed in the advertiser store, which is a characteristic part of the present system, will be described with reference to FIG. FIG. 15 is an explanatory diagram illustrating an example of an advertiser schedule.

  In this system, the advertising content requested by the advertiser is displayed not only at the content display store such as a bank but also at the advertiser's store to increase the advertising effect. This schedule is dedicated to each advertiser. The advertiser schedule is basically set to circulate and display the advertising content of the advertiser.

  As shown in FIG. 15, the advertiser schedule of this system is such that a number (operation schedule number), an advertiser ID, a program name, a corresponding display time, and an auxiliary program are designated. . The program name stored here is the content stored in the content storage unit 12 corresponding to the advertiser ID, that is, the advertising content requested by the advertiser to be displayed.

  In addition, since the content distributed to the advertiser store is usually its own advertising content requested by the advertiser, it is considered that there are fewer types than the content displayed at the content display store. However, if the same advertisement is displayed many times in a very short time, the advertising effect may be reduced. Therefore, in order to increase the circulation time, this system provides an “auxiliary program”. ing. The auxiliary program is stored in the content storage unit 12 of the server 1.

  For example, “auxiliary program 1” is “landscape video and music”, “auxiliary program 2” is “living information for housewives”, “auxiliary program 3” is “today's news”, etc. It may be familiar to visitors and provided with useful information. The auxiliary program may be input from the input device 2, may be information provided from various information servers, or may be information obtained by editing such information. FIG. 16 is an explanatory diagram of an auxiliary program.

  As shown in FIG. 16, “auxiliary program 1” further includes a plurality of programs having the same taste, such as auxiliary programs 1-1, 1-2. Then, when “auxiliary program 1” is selected as an auxiliary program in the circulation display in the advertiser schedule shown in FIG. 15, “advertising 1 → advertisement 2 → advertisement 3 → auxiliary program 1-1 → advertisement” 1 → Advertise 2 → Advertisement 3 → Auxiliary program 1-2 → Advertisement 1 ”, etc., so that the program can be displayed cyclically in the auxiliary program so that the display changes, and the store visitor is not bored. ing.

  Then, by registering the advertiser schedule number shown in FIG. 15 as the “operation schedule number” in the distribution destination storage unit 14 of the server 1 shown in FIG. 3, the server 1 can register the registered advertisement. The main schedule and the corresponding content are distributed to the display device 6, and the display device 6 displays the content according to the advertiser schedule.

  Furthermore, it is good also as a schedule which does not display an auxiliary program according to an advertiser's hope, and in the case of the advertiser who has more advertisements, the content display store demonstrated using FIGS. A schedule may be created in the same manner as the operation schedule creation for the system. That is, as shown in FIG. 10, the server 1 creates a time table in which the advertiser schedule is combined for each time zone, or selects the time table for each day of the week to form an operation schedule, and the operation schedule Can be distributed to the display device 6.

  In this case, as the timetable for the content to be displayed at the advertiser store, create a timetable that is selected according to the time zone, such as for advertisements and auxiliary programs for housewives in the morning, and for students after 3 o'clock. In addition, it is possible to perform a display that attracts the attention of customers who visit many stores during that time period.

  The advertiser schedule creating means for creating the advertiser schedule is provided in the control unit 11 of the server 1 although not shown. As with the other creation means, screen data that supports input for schedule creation is provided, screen data is displayed on the input device 2, and the system administrator makes an advertiser based on the advertiser's wishes. I try to create a schedule.

Next, the processing flow of the entire system will be described with reference to FIGS.
First, an advertiser who has registered as a member in advance with an advertisement display service using this system orders content display from the system administrator of this system. At that time, the advertiser inputs the advertiser ID and password, and the system administrator compares the advertiser ID and password stored in the advertiser information storage unit 15 of the server 1 and finds a match if they match. And accepting an order for content display.

  Note that the system administrator may undertake not only content display but also consulting and content creation for the advertiser.

  Then, the system administrator inputs content into the server 1 via the input device 2. Alternatively, the server 1 inputs content transmitted to the server 1 from an external input device via the network. The content input to the server 1 is stored in the content storage unit 12 of the server 1 in association with the advertiser ID.

  First, the system administrator listens to the advertiser's desire for display in a content display store such as a bank and stores it in the advertiser information storage unit 15 of the server 1. This is information serving as a charging condition, and includes parameters such as a display location, a display time zone, and a display form.

  Furthermore, as a feature of the present system, the system administrator listens to the advertiser's wishes regarding the display in the advertiser's store, and according to this, the advertiser's schedule for designating which content is displayed when (see FIG. 15) Is registered in the schedule storage unit 13 and the delivery destination storage unit 14 of the server 1. As described above, the content displayed on the display device 6 of the advertiser store is usually the advertiser's advertising content (in-house advertisement), but other content may be displayed according to the advertiser's desire. Good.

  Then, the server 1 distributes the registered advertiser schedule and the advertisement content defined in the schedule to the address of the display device 6 registered in the advertiser information table 15 and the distribution destination storage unit 14. .

  Then, the display device 6 of the advertiser store displays the content based on the advertiser schedule.

  Similarly, the system administrator accepts orders for content display from many advertisers, and the server 1 creates a display schedule for the advertiser store and distributes the content to each advertiser. The content display store operation schedule is created based on the display request from each advertiser at the content display store and the display request from each content display store, and the display control of each content display store device is performed. The operation schedule and contents are distributed to the device 3. The content displayed in the content display store includes not only a plurality of advertisement contents ordered from advertisers but also contents of various information such as interest rate information and market information.

  And the display control apparatus 3 of the apparatus for content display stores memorize | stores the display schedule and content which were transmitted from the server 1, and outputs a content to the display terminal 4 according to a display schedule, and the display terminal 4 displays a content. To do.

  In this way, in this system, the advertiser can display the advertisement content of the company displayed in the content display store also in his store and perform the advertisement, and can confirm the content of the advertisement. It is. In particular, the content display service using this system is closely related to the local area, such as a store in a shopping street displaying its advertising content at a bank branch in the shopping street and at its own store. If the information is displayed, it is expected that the topicality is improved and the advertising effect is increased.

  In addition, the display device 6 of the advertiser store may be installed in the advertiser's store and displayed for the customers in the store, or it may be installed outward from the storefront or window, etc. It is also possible to display for an unspecified number of people such as, and by displaying the advertising content to the outside, it can be expected to further enhance the advertising effect.

  Then, the server 1 creates billing data for each advertiser based on the display schedule and display results, registers the data in the advertiser storage unit 15, and the system administrator charges the advertiser for the fee.

  In addition, the system administrator charges a fee for displaying various information such as interest rate information and market information to a content display store such as a bank, but a part of the advertising fee collected from the advertiser is used. Pay the advertising display fee to the content display store. That is, it is conceivable that the advertising display fee is discounted from the display fee of various information for the content display store or may be offset in some cases. As a result, the content display store can supplement the display charges for various information such as interest rate information and market information with the advertising fee, and can greatly reduce the operating cost of the display system.

  The system administrator can provide various information display services to content display stores such as banks at a low charge, so the number of subscribers of the display system can be increased, and for advertisers, In addition to the advertisement at the content display store, it is possible to provide an advertisement display service at its own store and to collect many advertisers.

Next, billing for advertisers in this system will be briefly described.
In this system, for each advertiser who has placed an advertisement content display order, the content display result is stored in the advertiser information storage unit, and the advertisement fee is charged based on the result.
The parameters when the advertising fee is a pay-as-you-go system are as follows: (1) Content display time (2) Display count (per unit time, daily, monthly) (3) Number of displays (4) Display form (text display, still image (5) Others, etc., selecting appropriate parameters from these parameters, determining conditions, and charging.
Further, it is possible to adopt a flat rate system instead of a pay-as-you-go system.

  According to the content display system according to the embodiment of the present invention, the server 1 distributes the content requested by the advertiser to the display control device 3 provided in the content display store such as a bank together with the schedule. The control device 3 displays the content on the display terminal 4 according to the schedule, and provides the display terminal 4 at the advertiser store (advertiser store) that requested the display of the advertisement content, and creates a schedule for the advertiser store. The advertiser schedule and the advertisement ordered by the advertiser are output to the display device 6 of the advertiser store, and the display device 6 displays the content according to the advertiser schedule. In addition to displaying the requested advertising content in a content display store such as a bank where many people gather, Flip to display the advertising content, can also advertise that you take advantage of the advertising content in their own shop, there is an effect that can be further easily confirm the ad content.

  Further, according to the present system, the system administrator who manages the server 1 collects the advertising fee from the advertiser and pays a part of the fee to the content display store as the advertisement display fee. Can compensate for or offset the display fee of various information such as interest rate information and market information with the advertising display fee, and has the effect of providing various kinds of information display to store customers at low cost.

  Further, the system administrator can provide various information displays to the content display store at a low price, and there is an effect that the number of stores participating in the information display service can be increased.

  The present invention performs advertisement in a place where many people gather, displays advertisement content at the advertiser's store, and allows the advertiser to confirm the advertisement content requested by the advertiser at his / her store, It is suitable for a content display system that can compensate for the burden at a content display store such as a bank with an advertisement display fee and reduce the display cost of the content display store.

1 is a schematic system configuration diagram of a content display system according to an embodiment of the present invention. FIG. 2 is a configuration block diagram of a server 1. 4 is an explanatory diagram of a delivery destination storage unit 14 of the server 1. FIG. It is explanatory drawing of the advertiser information storage part 15 of the server 1. FIG. It is a structure block diagram of the apparatus installed in the content display store. It is a schematic block diagram of the display apparatus 6 installed in an advertiser store. It is explanatory drawing of a schedule setting screen. It is explanatory drawing of a schedule memory | storage table. It is explanatory drawing of a time table setting screen. It is explanatory drawing of a time table storage table. It is explanatory drawing of an operation schedule setting screen. It is explanatory drawing of an operation schedule memory | storage table. It is explanatory drawing which shows the example of a display screen in a content display store. It is explanatory drawing which shows the example of a display screen in a content display store. It is explanatory drawing which shows the example of the schedule for advertisers. It is explanatory drawing of an auxiliary program. It is a schematic block diagram which shows an example of the conventional content display system.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Server, 2 ... Input device, 3 ... Display control device, 4 ... Display terminal, 5 ... Network, 6 ... Display device, 11 ... Control part, 12 ... Content storage part, 13 ... Schedule storage part, 14 ... Delivery destination Storage unit 15 ... Advertiser storage unit 16 ... Various information storage unit 17 ... Distribution unit 31 ... Reception unit 32 ... Control unit 33 ... Storage unit 34 ... Distribution unit 61 ... Reception unit 62 ... Control Part, 63 ... storage part, 64 ... display part

Claims (1)

A server that distributes content and a display schedule of the content via a network, a display control device that receives the content and the display schedule from the server via the network, and outputs the content to a display terminal according to the display schedule; A content display system comprising:
Means for the server to generate a display schedule according to the display control device, means for distributing content to the display control device and a display schedule according to the display control device, and content distributed to the display control device And generating the advertiser schedule corresponding to the advertiser of the advertising content, and distributing the advertiser's advertising content and the advertiser display schedule to a display device provided in the advertiser's store A content display system, characterized in that it is a server comprising means.