JP2005122762A - Advertising delivery server system and advertising delivery method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To increase advertising effects appreciably by delivering advertising via an advertising-dedicated site collecting only advertising information, through an advertising delivery server and an advertising delivery method for delivering advertising through the Internet, a local area network or the like. <P>SOLUTION: Simple advertising images 111a to c related to a plurality of advertisers recorded in an advertiser database are cyclically displayed at constant time intervals on a browser screen. When a specific simple advertising image 111 is clicked on the browser screen, a dedicated advertising page of the advertiser recorded in the advertiser database is displayed on the browser screen. The cyclically displayed simple advertising images 111 are preferably selected in terms of area data entered by the accessing user, for effective use in the area. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement distribution server system and an advertisement distribution method using a network such as the Internet.

  Conventionally, various means for providing advertisements using the Internet have been proposed. However, most of them are centered on banner advertisements and e-mail advertisements posted on information search portal sites, and the use of the Internet to distribute advertisements like newspaper leaflets. Absent.

  In view of the current situation, an object of the present invention is to provide an advertisement distribution server and an advertisement distribution method for distributing advertisements using the Internet, a local area network, or the like.

Means for Solving the Problems and Effects of the Invention

    The present invention provides an advertisement distribution server system having the following features.

  The advertisement distribution server system according to the present invention records an advertiser database in which advertisement information including simple advertisement images and dedicated advertisement pages is recorded for a plurality of advertisers and an advertiser database in response to a request from a client terminal. Simple advertisement image display means for switching and displaying simple advertisement images related to a plurality of advertisers at regular time intervals on the browser screen and advertisement when a specific simple advertisement image is clicked on the browser screen And a dedicated advertisement page display means for displaying on the browser screen the exclusive advertisement page of the advertiser recorded in the main database.

  In the advertisement delivery server system of the present invention having the above-described configuration and the advertisement delivery method realized on the network by the system, only the advertisement information is collected unlike the banner advertisement that is incidentally displayed on the search portal site. Since the advertisement is distributed through a dedicated advertising site, the advertisement is the leading role, and the advertising effect can be expected to be greatly improved.

  Furthermore, since a dedicated advertisement page for each advertiser is recorded in a database provided in the server system itself, small companies and individual companies that do not have their own home page can easily participate. Further, if it is a company that has its own home page, it is possible to link the dedicated advertisement page and the company's home page for further effective use of the company's home page.

  Further, according to the present invention, “a map database in which a plurality of map information is recorded corresponding to the regional data” and “a plurality of advertisers, regional data including the advertiser's store location, simplified advertisement image, and dedicated advertisement page” "Advertiser database that records advertising information including", "Customer database that records user-specified regional data", and "Simple related to multiple advertisers recorded in the advertiser database in response to client terminal requests" “Simple advertisement image display means for displaying advertisement image and MAP button on browser screen”, “Map corresponding to regional data specified by accessing user when MAP button is clicked on browser screen, and said map A map display means that displays an icon indicating the location of the advertiser's store on the browser screen. " "Dedicated advertising page display means for displaying on the browser screen the advertiser's dedicated advertising page related to the icon when a specific icon on the map displayed on the browser screen is clicked" An advertisement distribution server system is provided.

  In the advertisement delivery server system of the present invention having the above-described configuration and the advertisement delivery method realized on the network by the system, the user can more intuitively select desired store information by using the map of the area designated by the user. Can be accessed.

  Further, according to the present invention, “a first step of registering, in a database of an advertisement distribution server system, advertisement content data including distribution data desired to be distributed and area data and time zone data desired to be distributed for a plurality of advertisers” ”,“ Second step in which the user designates predetermined area data ”and“ the advertisement distribution server system recognizes the access time by the user, and selects the advertisement data that matches the area data and the access time specified by the user. 3rd step "and" 4th step by which an advertisement delivery server system delivers the advertisement content data contained in the selected advertisement information to a client terminal, and displays it on a browser screen " A delivery method is provided.

  In such an advertisement distribution method, a user who accesses the advertisement distribution server system can efficiently acquire advertisement information that can be effectively used in an area designated by the user through the network.

  In the present invention, the time zone data is a concept including data on dates and days of the week. In addition, the designation of regional data by the user may be registered in the customer database via the network from the client terminal, or a person who fills in a predetermined form is received by mail or FAX, and the person in charge receives it in the database. You may register. “Regional data specified by the accessing user” is not limited to the regional data specified by the user at the time of access, but when a member is registered in the past via the Internet or by mail or fax. The specified region data is also included. Furthermore, not only the regional data consciously directly specified by the user but also the regional data determined by the advertisement distribution side based on the address and zip code specified by the user are included in the “regional data specified by the user”. Thus, in the present invention, predetermined area data is recorded in the customer database in association with the user.

  In addition, the “access time” in the present invention does not necessarily need to be a moment indicated in hours, minutes, and seconds. For example, the access time may be specified only by the date, may be specified only by the day of the week, or only by the month, and can be set as appropriate.

Embodiments of the present invention will be described in detail below with reference to the accompanying drawings.
(1) Overall view of the system (Figure 1)
FIG. 1 is a conceptual diagram illustrating an example of the entire advertisement distribution system according to the present invention. The client terminal 1 owned by the user is connected to the advertisement distribution server system 2 via the Internet, and the user (that is, the advertisement receiver) can obtain the advertisement information described later by accessing the server system 2. . The client terminal 1 is typically a personal computer or a mobile phone, but is not limited thereto.

  In addition, this system is not limited to the generally called Internet, and can be realized in various networks such as a device using a mobile terminal such as i-mode (trademark) or a local area network in a predetermined area. .

  Note that when using the advertisement distribution system, the user can freely select whether to register as a member or to use it only once without registering as a member. However, even if you do not register as a member, you must enter (specify) only certain area data (for example, the postal code of your area of residence) before browsing the simple advertisement image display screen (see Figure 4). . This is for obtaining useful advertisement information in an area designated by a user who accesses the server system 2. “Regional data” will be described in detail later.

  When registering as a member, registration is performed by entering "regional data", "name (or nickname is acceptable)", "email address", "ID number", etc. on a registration screen (not shown). If you have registered as a member, the next time you access, a simple advertisement image display screen suitable for the area you specified will be displayed. This can be performed using a known technique called a cookie, for example. In addition, the designation of “regional data” may be changed on a member screen (not shown).

  In addition, the member registration may be performed by filling in a predetermined item on the application form without using the Internet and receiving it by mail or FAX. In this case, the person in charge registers the information entered on the application form in the database.

  The advertiser 3 registers his / her advertisement information in the advertiser database 21 in the server system 2 via the agency 4. The registered advertisement information includes "Regional data including the store location of the advertiser", "Data related to simple advertising images (advertising content data)", "Data related to dedicated advertising pages (advertising content data)", "Advertisers “Regional data for which advertisement distribution is desired” and “data indicating a time zone for which advertisement distribution is desired” are included. Note that the data indicating the time zone is data relating to the date, day of the week, and time (the same applies to the following description). When the advertiser 3 owns a network terminal such as a personal computer, the advertiser 3 provides his / her advertising information to the agency 4 through the Internet. Even if the advertiser does not own the network terminal, the advertiser can provide his / her advertising information to the agency 4 by mail, FAX, or other means.

  The agency 4 inputs advertisement submission data such as texts, still images, moving images, and voices in a network terminal owned by the agency 4 and registers them in a database in the advertisement distribution server system 2 through the Internet. The advertiser can update the advertising information registered in the database in the server system 2 directly or via an agency. In either case, the information update in the database is performed via the Internet.

(2) Configuration of advertisement distribution server system (Fig. 2)
The advertisement distribution server system 2 includes an advertiser database 21, a program database 22, a map database 23, and a customer database 24. The control means 201 of the server system is composed of a CPU or the like, and the control means 201 executes various programs recorded in the program database 22 so that the WWW server means 202, the simplified advertisement image display means 203, and the map display means 204 are executed. Each function of the dedicated advertisement page display means 205 is realized.

  The advertiser database 21 includes, for each of a plurality of advertisers, “regional data indicating a region where the advertiser has a store”, “simple advertisement image 111 displayed on the simple advertisement image display screen 110”, “ Information related to the advertiser, such as the contents of the advertiser-specific advertising page 130, "regional data indicating the region the advertiser wants to deliver" and "time zone data desired to be delivered" .

  The map database 23 records a plurality of pieces of map information in association with regional data (such as zip codes). The plurality of map information may cover the whole of Japan, or may cover a certain area such as Kinki, Tohoku, Kyushu. Furthermore, it may be a specific prefecture and can be set arbitrarily. The map database 23 further records a store display icon 122 (see FIG. 5) displayed on the map. The icons are preferably set by industry or genre.

  The customer database 24 stores regional data designated by registered members, customer data such as nicknames and e-mail addresses, and temporarily stores regional data input by one-time accessors who are not registered as members.

(3) Explanation of browser screen (Figs. 3-6)
FIG. 3 schematically shows changes in main display screens displayed on the browser screen of the user's client terminal 1 in the present invention. When the user accesses the advertisement distribution server system 2 from the client terminal 1 and completes a predetermined procedure such as member registration or input of regional data, the simple advertisement image display screen 110 shown in FIG. 3 is displayed on the browser screen. The When the user clicks one of the simple advertisement images 111 displayed in the list or clicks the MAP button 113 displayed on the simple advertisement image display screen 110, the user can specify the information via the map display screen 120. The exclusive advertisement page 130 of the advertiser can be viewed. When the advertiser owns a homepage separately on another server, the user can jump to the homepage 132 via the Internet by following the hyperlink 131.

  As “regional data” in the present invention, “postal code”, “regions divided by certain rules such as Kanto, Kansai, Kyushu”, “prefectures”, “municipalities”, “around XX station”, etc. are displayed. Data to be considered. Of course, any other setting can be set.

  If the user inputs regional data corresponding to his / her own residence area, the user can obtain advertisement information that can be used effectively in the residence area. In addition to this, for example, when traveling far away, by inputting regional data corresponding to the travel destination, it is possible to obtain advertisement information that can be used effectively in that region. Furthermore, it is also possible to compare advertisement information for specific products for each region using a plurality of region data.

Browsing the dedicated advertisement page from the simple advertisement image FIG. 4 is a detailed display of the simple advertisement image display screen 110 in FIG. In the example of FIG. 4, a list of simple advertisement images 111 is displayed for a plurality of companies (advertisers). This list display is based on the regional data entered and specified by the user at the time of member registration or access, and only the simple advertising images related to advertisers who wish to distribute advertisements to the region indicated by the regional data are selectively displayed. The

  Specifically, the following control is performed. The advertisement distribution server system 2 recognizes the access time by the user using the clock function. Then, the “regional data and time zone data specified by the advertiser” is compared with the “regional data and access time specified by the user”, and only the simplified advertisement image 111 relating to the suitable advertiser is selectively displayed. Here, the “access time” does not necessarily have to be specified in hours, minutes, and seconds. In some cases, various specific methods such as “date only”, “day of the week”, and “month only” can be adopted. When the advertiser does not specify a time zone, only the match / mismatch of the regional data is determined.

  The simple advertisement image 111 simply introduces the advertisement content related to the advertiser, and the user clicks on the simple advertisement image 111 on the browser screen, and the dedicated advertisement page 130 (see FIG. 6), and detailed advertisement information related to the advertiser can be obtained. Further, when the advertiser has a unique home page 132 in another web server, it is possible to jump from the dedicated advertisement page 130 to the home page 132. Note that the simple advertisement image 111 may include simple advertisement information that also serves as an introduction of the advertiser. Further, in the simple advertisement image 111, a simple advertisement image that allows the user to recognize the advertisement subject only after viewing the dedicated advertisement page 130 without displaying a specific advertisement subject may be adopted.

  On the simple advertisement image display screen 110, it is preferable to perform the matrix display as shown in FIGS. The example of FIG. 3 employs a 2 × 2 matrix display, and the example of FIG. 4 employs a 4 × 2 matrix display. These can be appropriately selected. In the 2 × 2 matrix display of FIG. 3, the simple advertisement image 111 can be displayed using the four frame portions 115. Similarly, in the 4 × 2 matrix display of FIG. 4, the number of frame portions is eight. In each frame part constituting the matrix, it is preferable to display a plurality of simple advertisement images 111 classified by genre. That is, as shown in FIG. 4, a genre display area 112 showing a genre is displayed below each frame part, and each frame part belongs to the genre as schematically shown in FIG. Switching display is performed in which a plurality of simple advertisement images 111a, 111b, and 111c are circulated at a constant time interval. In FIG. 3, for the sake of convenience, three simple advertisement images 111a, 111b, and 111c are shown at the same time. However, on the actual browser screen, the simple advertisement images are switched and displayed in order at regular time intervals. By adopting such a display form, many simple advertisement images can be efficiently displayed on the browser screen.

  Note that a configuration with only one frame portion may be employed, or a configuration in which a plurality of frame portions are arranged in a random manner instead of a matrix arrangement may be employed.

  It is preferable to configure the program so that when the genre display area 112 is clicked on the browser screen, a list of a plurality of simple advertisement images that are cyclically switched and displayed in the frame portion is displayed. Clicking on the simple advertisement image displayed in the list can also proceed to the dedicated advertisement page 130 of FIG. Note that the number of simple advertisement images to be switched and displayed in one frame portion can be set arbitrarily, and is not limited to the three types of simple advertisement images 111a, 111b, and 111c as in the above example.

Browsing the dedicated advertisement page via the map display screen A simple advertisement image display screen 110 also displays a MAP button 113. When the user clicks the MAP button 113, the map display screen 120 shown in FIG. 5 is displayed on the browser screen. On the map display screen 120, a map 121 corresponding to the regional data is called from the map database 23 based on the regional data input by the user.

  When the advertiser's store exists on the map 121 displayed on the map display screen 120, predetermined icons 122a, 122b, 122c ("ORICOMI" mark) are displayed at the location. When the user moves the cursor to a specific icon (for example, 122a) on the browser screen, the store opening company name 123 is displayed. In addition to the map 121, a list display unit 125 of advertisers existing in the area may be provided. The icons are preferably different for each business type or genre. The list display unit 125 displays a list of store names 127 having stores on the map 121 and a simple advertisement text 126.

  The user can browse the dedicated advertisement page shown in FIG. 6 by clicking an icon on the map or a company name in the list display. In this case, the user can access the desired store information more intuitively using the map of the area designated by the user as a clue.

  Although not shown in the figure, it is preferable to set up a page for displaying a list by comparing prices and the like for a plurality of advertisers that provide a specific product in advance and provide the picked-up product. . For example, when “headphone stereo manufactured by XX” is picked up, the price of the headphone stereo sold by a plurality of consumer electronics retailers is displayed as a list. Such a page is a very effective source of information for users who wish to purchase a particular product.

1 is a conceptual diagram illustrating an example of an entire advertisement distribution system according to the present invention. It is explanatory drawing which shows the structure of the advertisement delivery server system of this invention. It is explanatory drawing explaining the transition of the main screens displayed on the browser screen of a client terminal. It is explanatory drawing which shows a simple advertisement image display screen. It is explanatory drawing which shows a map display screen. It is explanatory drawing which shows a special advertisement page.

Explanation of symbols

110 Simple advertisement image display screen
111 Simple advertisement image
112 Genre display area
113 MAP button
115 frames
120 Map display screen
121 Map
122 icon
123 Opening company name
125 List display area
126 Ad text
127 Company name
130 Exclusive advertising page
131 Homepage jump button (hyperlink)

Claims (13)

An advertiser database (21) that records advertisement information including a simple advertisement image (111) and a dedicated advertisement page (130) for a plurality of advertisers,
Simplified advertisement image (111) related to a plurality of advertisers recorded in the advertiser database (21) in response to a request from the client terminal (1) can be switched and displayed on the browser screen at regular time intervals. Advertising image display means (203);
Dedicated advertisement page display means for displaying on the browser screen the exclusive advertisement page (130) of the advertiser recorded in the advertiser database (21) when a specific simple advertisement image (111) is clicked on the browser screen (205). An advertisement distribution server system comprising: It further comprises a customer database (24) that records user-specified regional data,
The advertiser database (21) records advertising information in association with the region and time zone in which the advertiser wishes to deliver advertisements.
The simple advertisement image display means (203) is characterized in that the simple advertisement image (111) is displayed on the browser screen only for the advertiser that matches the regional data specified by the accessing user and the access time. The advertisement delivery server system according to claim 1. The advertisement distribution server system according to claim 1 or 2, wherein the simplified advertisement image display means (203) switches and displays the simplified advertisement image (111) in each of a plurality of frame portions on the browser screen. . 4. The advertisement distribution server system according to claim 3, wherein the plurality of frame portions are displayed in a matrix form on a browser screen. The simplified advertisement image display means (203) displays simplified advertisement images (111) for a plurality of advertisers by genre in each frame part of the matrix, and in the vicinity of each frame part on the browser screen, The genre display area (112) showing
5. The advertisement distribution server system according to claim 4, wherein when the genre display area (112) is clicked, each simple advertisement image switched and displayed in the frame portion is displayed as a list. The advertisement distribution server system according to any one of claims 1 to 5, wherein the dedicated advertisement page (130) is linked to a home page owned by the advertiser in another server. A map database (23) that records multiple map information corresponding to the regional data,
An advertiser database (21) that records advertisement information including local data including the store location of the advertiser, simplified advertisement image (111), and dedicated advertisement page (130) for a plurality of advertisers;
A customer database (24) that records user-specified regional data;
In response to a request from the client terminal (1), a simple advertisement image (111) and a MAP button (113) related to a plurality of advertisers recorded in the advertiser database (21) are displayed on the browser screen. Display means (203);
When the MAP button (113) is clicked on the browser screen, a map (121) corresponding to the regional data specified by the accessing user, and an icon (122) indicating the advertiser store location on the map, , And a map display means (204) for displaying on the browser screen,
When a specific icon (122) on the map displayed on the browser screen is clicked, a dedicated advertisement page display means (205) for displaying the advertiser's dedicated advertisement page (130) related to the icon on the browser screen And an advertisement distribution server system. The advertisement distribution server system according to claim 7, wherein the dedicated advertisement page (130) is linked to a home page owned by the advertiser in another server. In an environment where the advertisement distribution server system (2) and the client terminal (1) can communicate via a network,
(A) registering advertisement information including a simple advertisement image (111) and a dedicated advertisement page (130) in the advertiser database (21) of the advertisement distribution server system for a plurality of advertisers;
(B) In response to a request from the client terminal (1), the simplified advertisement image display means (203) of the advertisement distribution server system performs simplified advertisement images related to a plurality of advertisers recorded in the advertiser database (21). A second step of switching and displaying (111) on the browser screen at regular time intervals;
(C) In response to clicking on a specific simple advertisement image (111) on the browser screen, the dedicated advertisement page display means (205) of the advertisement distribution server system is recorded in the advertiser database (21). A third step of displaying the advertiser's exclusive advertisement page (130) on the browser screen; In the second step, the simple advertisement image display means (203)
Simple advertisement images (111) related to multiple advertisers are classified by genre and displayed on different frames on the browser screen.
10. The advertisement distribution method according to claim 9, wherein the simple advertisement images (111) related to a plurality of advertisers are switched and displayed at regular time intervals in each frame portion. In an environment where the advertisement distribution server system (2) and the client terminal (1) can communicate via a network,
(A) a first step of registering a plurality of map information in the map database (23) of the advertisement distribution server system in association with the regional data;
(B) For a plurality of advertisers, the advertisement information including the regional data including the store location of the advertiser, the simplified advertisement image (111), and the dedicated advertisement page (130) is obtained from the advertiser database (21 ) The second step of registering with
(C) a third step of registering the region data designated by the user in the customer database (24) of the advertisement distribution server system;
(D) In response to a request from the client terminal (1), the simplified advertisement image display means (203) of the advertisement distribution server system performs simplified advertisement images related to a plurality of advertisers recorded in the advertiser database (21) ( 111) and a MAP button (113) on the browser screen,
(E) When the MAP button (113) is clicked on the browser screen, the map display means (204) of the advertisement distribution server system displays a map (121) corresponding to the regional data designated by the accessing user. ), And an icon (122) indicating the advertiser store location on the map, and a fifth step of displaying the icon along the browser screen,
(F) In response to clicking on a specific icon (122) on the map displayed on the browser screen, the dedicated advertisement page display means (205) of the advertisement distribution server system displays the advertiser related to the icon. An advertisement distribution method comprising: a sixth step of displaying a dedicated advertisement page (130) on a browser screen. In an environment where the advertisement distribution server system (2) and the client terminal (1) can communicate via a network,
(A) a first step of registering, in a database of an advertisement distribution server system, advertisement information including advertisement content data desired to be distributed and area data and time zone data desired to be distributed for a plurality of advertisers;
(B) a second step in which the user designates predetermined area data;
(C) a third step in which the advertisement distribution server system recognizes an access time by the user and selects advertisement information that matches the regional data and the access time specified by the user;
(D) An advertisement distribution method comprising: a fourth step in which the advertisement distribution server system distributes the advertisement content data included in the selected advertisement information to the client terminal and displays it on the browser screen. 13. The advertisement distribution method according to claim 11, wherein a region is specified using a zip code as the region data.

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