JP5798931B2 - Image display device, program thereof, and image display system - Google Patents

Description

  Embodiments described herein relate generally to an image display device that displays an image for advertising a product, a program thereof, and an image display system.

  Digital signage is known in which a plurality of images are combined to generate a so-called mosaic image for an advertisement of a product and displayed on a display or projector to inform the public.

Japanese Patent Laid-Open No. 2005-100120

  When generating and displaying a mosaic image for advertising as described above, how to increase the visibility, fun, and attention as an advertisement is a major issue.

  An object of an embodiment of the present invention is to display an image for advertisement with high visibility, fun, and attention, and to provide an image display device capable of obtaining a high advertising effect as digital signage, its program, and image display Is to provide a system.

The image display apparatus of an embodiment of the present invention includes a display unit, a storage means for storing a plurality of product images representing a plurality of the appearance of the product, among the plurality of product images in the storage means, the product to be advertised Extract corresponding product images, display the extracted product images arranged vertically and horizontally on the display screen of the display means, and display the display colors or display densities of several product images in the array in the same array It is different from the product image and a control means for forming a display pattern for promotion of the products for the advertisement.

The block diagram which shows the structure of one Embodiment. The figure which shows an example of the merchandise image in one Embodiment. The flowchart which shows the control of one Embodiment. The figure which shows the display of the display in one Embodiment. The figure which shows the change of the display of the display in one Embodiment. The figure which shows the further change of the display of the display in one Embodiment. The figure which shows the modification of one Embodiment.

[1] An embodiment will be described below with reference to the drawings.
As shown in FIG. 1, the control unit 1 includes a hard disk drive (storage means) 2 for data storage, a ROM 3 for program data storage, a RAM 4 for data storage, a data input unit 5, an operation unit 6, and display means, for example. A display 7 is connected. This connection constitutes an image display device for digital signage that generates a mosaic image for advertisement and informs the public of it. The control unit 1, the hard disk drive 2, the ROM 3, the RAM 4, the data input unit 5, and the operation unit 6 are configured by a computer.

  The hard disk drive 2 stores product image data D1, D2,... Dn representing the characteristics of a plurality of products in the product image data area 2a, and display condition data H1, for forming an advertising display pattern for the plurality of products. H2,... Hn are stored in the display condition data area 2b, and guide character data (also referred to as text data) M1, M2,. These data are input from the data input unit 5 in advance.

  The product image data D1 is color image data of shoes shown in FIG. Product image data D2 is color image data of a notebook computer, product image data D3 is color image data of a smartphone, and product image data Dn is color image data of a book.

  The display 7 is a large-sized display having a size of 100 inches, for example, and is installed on a wall surface of a building or a loading platform of a vehicle.

The control unit 1 has the following means (1) to (4) as main functions based on the program in the ROM 3.
(1) Product image data D1, D2,... Dn, display condition data H1, H2,... Hn, guide character data M1, M2,. First control means for extracting data, display condition data, and guide character data.

  (2) Second control means for displaying the extracted product image data arranged vertically and horizontally on the display screen of the display 7.

  (3) For promotional purposes related to the advertised product, the display color or display density of some product image data in the array is different from the remaining product image data in the array based on the extracted display condition data. Third control means for forming the display pattern. There are various display patterns for advertising, such as the name, logo, abbreviation, or common name of a product, the name, logo, abbreviation, or common name of a company that manufactures or sells the product.

  (4) In a state in which the product image that is the display target of the display pattern among the product images in the array is transmitted to a predetermined position on the display screen of the display 7 or a position that is different at certain time intervals. Fourth control means for displaying the extracted guide characters.

Next, the control will be described with reference to the flowchart of FIG.
First, after clearing the advertisement count value N to zero (step 101), the advertisement count value N is increased by "1" (step 102). Then, product image data, display condition data, and guide character data corresponding to the first advertisement corresponding to the advertisement count value N (= 1) are extracted (step 103). If the first advertisement is, for example, shoes, as shown by a dotted line in the hard disk drive 2 of FIG. 1, product image data D1, display condition data H2, and guide character data M2 and M3 associated with a product called shoes are displayed. Extract.

  Then, as shown in FIG. 4, the extracted product image data D1 is arranged vertically and horizontally on the display screen of the display 7 (step 104), and the display colors of some product image data D1 in the array are displayed. Alternatively, the display density is made different from the remaining product image data in the same array based on the extracted display condition data H2 to form a display pattern for advertisement related to the shoes (step 105). Specifically, several pieces of product image data D1 at positions corresponding to the display pattern of the letter “CTE”, which is the abbreviation “CTE” of a shoe manufacturer or sales company that is an advertising product, are displayed in their original colors, and the display pattern is displayed. The remaining product image data D1 excluding the product image data D1 for “CTE” is not displayed in its original color, but converted into product image data D1x having a small number of display colors and a low display density. To do. The display of the product image data D1x becomes the background of the display pattern “CTE” by the product image data D1, and the display pattern “CTE” rises with high visibility.

  The extracted guide character data M2 and M3 are further displayed on the display screen of the display 7 displaying the mosaic image composed of the product image data D1 and D1x (step 106). The guide character data M2 is a character image “new product in spring”, and the guide character data M3 is a character image “application is being accepted”. In particular, as shown in FIGS. 5 and 6, the guide character data M2 and M3 are displayed in a state of floating and moving to different positions at regular time intervals. When the display positions of the guide character data M2 and M3 overlap with the display of the product image data D1 for the display pattern “CTE” as shown in FIG. 6, the display of the product image data D1 for the display pattern “CTE” is displayed. Rises through the display of the guide character data M2 and M3.

  A person who looks at the display 7 can recognize that the advertisement product is a shoe with high visibility, fun, and attention because the product image data D1 and D1x are arranged. The color of the shoe can be similarly recognized with high visibility, fun and attention from the display color of the product image data D1 for the display pattern “CTE”. The shoe manufacturer or sales company can be similarly recognized with high visibility, fun and attention from the display pattern “CTE” based on the product image data D1. The fact that this shoe is accepting applications for new spring products can also be recognized with high visibility, fun, and attention from the character image display of “new products for spring” and “being accepted”. Therefore, a high advertising effect as digital signage can be obtained.

  With the display of the product image data D1, D1x and the guide character data M2, M3, a time count t is performed (step 107), and the time count t is compared with the set time t1 (step 108). The set time t1 is an advertisement implementation time determined for each product.

  As long as the time count t does not reach the set time t1 (NO in step 108), the processes in steps 104 to 107 are repeated. When the time count t reaches the set time t1 (YES in step 108), it is determined that the advertisement of the shoe has ended and it is determined whether the advertisement count value N has reached the maximum value Nmax (step 109).

  If the advertisement count value N has not reached the maximum value Nmax (NO in step 109), the advertisement count value N is increased by “1” (step 102). Then, product image data, display condition data, and guide character data corresponding to the second advertisement corresponding to the advertisement count value N (= 2) are extracted (step 103). Thereafter, the same processing is performed.

  When the advertisement count value N reaches the maximum value Nmax (NO in step 109), the advertisement count value N is cleared to zero based on the determination that the advertisement for all the registered products has been completed (step 109). 101) The advertisement from the first is repeated.

  In the above embodiment, the large display 7 is used as the display means. However, the present invention is not limited to this, and a POS terminal display installed in a store, a video display projector, or the like may be used. When the display of the POS terminal is used as the display unit, the POS terminal includes the image display device.

  The display pattern “CTE” is formed from the product image data D1 and the background image is formed from the product image data D1x. Conversely, the display pattern “CTE” is formed from the product image data D1x, and the background image is the product image data D1. It can also be formed.

  “Spring New Products” and “Application Accepted” text images are displayed at different positions at regular intervals, but they may be fixedly displayed at predetermined positions, and the flashing state or display color may be displayed sequentially. It may be displayed in a changing state. Two character images, “New Spring Product” and “Application Accepted”, are displayed for one product, but the number and contents of the displayed character images can be variously modified.

  In addition, a part of the functions and configuration of the image display device can be provided in the server. When constructing this system, for example, cloud computing can be used. More specifically, a software provision form called SaaS (software as a service) is suitable. A configuration in the case of using this cloud system is shown in FIG. The image display system 200 includes a cloud 201, a plurality of terminals 202, a plurality of communication networks 203, and a plurality of servers 204 connected to each other for communication. Each of these terminals 202, communication network 203, and server 204 may be only one. The terminal 202 can communicate with the cloud 201 via the communication network 203. As the terminal 202, the image display device, various computers such as a desktop type and a notebook type, a mobile phone device, a personal digital assistant (PDA), or a smartphone can be used as appropriate. As the communication network 203, the Internet, a private network, a next generation network (NGN), a mobile network, or the like can be used as appropriate.

  In the image display system 200, at least one of the functions and configurations of the image display apparatus is provided in the server 204, and the remaining functions and configurations that are not provided in the server 204 are provided in the terminal 202. The functions and configurations provided in the server 204 may be arranged in one server 204 or may be distributed in a plurality of servers 204.

In addition, the said embodiment and modification are shown as an example and are not intending limiting the range of invention. The novel embodiments and modifications can be implemented in various other forms, and various omissions, rewrites, and changes can be made without departing from the spirit of the invention. In these embodiments and modifications, the scope of the invention is included in the gist, and is included in the invention described in the claims and the equivalents thereof.
The invention described in the scope of the original claims of the present application will be added below.
[1] Display means;
Storage means for storing product images representing products;
The product images in the storage means are displayed arranged vertically and horizontally on the display screen of the display means, and the display colors or display densities of some product images in the array are different from the remaining product images in the array. Control means for forming a display pattern for advertising related to the product;
An image display device comprising:
[2] The storage means stores a plurality of product images representing a plurality of products,
The control means extracts a product image corresponding to a product to be advertised from each product image in the storage means, displays the extracted product images arranged vertically and horizontally on the display screen of the display means, The display color or display density of some product images in the array is different from the remaining product images in the array to form an advertising display pattern for the advertised product.
The image display device according to [1], wherein
[3] The storage means stores guide characters related to the product.
The control means displays guide characters in the storage means at a predetermined position on the display screen of the display means or at a position that is different every certain time.
The image display device described in [1] or [2].
[4] The control means transmits a product image that is a display target of the display pattern among the product images in the array at a predetermined position on the display screen of the display or at a position that is different every predetermined time. To display the guide characters in the storage means
[3] The image display device according to [3].
[5] In an image display device including display means and a computer,
In the computer,
A storage function for storing product images representing products;
The stored product images are displayed vertically and horizontally on the display screen of the display means, and the display colors or display densities of some product images in the array are different from the remaining product images in the array. A control function for forming a display pattern for promotion related to the product;
A program characterized by realizing.
[6] An image display system including an image display device and a server,
Storage means for storing a product image representing the product;
The stored product images are displayed vertically and horizontally on the display screen of the image display device, and the display colors or display densities of some product images in the array are made different from the remaining product images in the array. Control means for forming a display pattern for advertisement related to the product;
An image display system, wherein the server includes at least one means of each means, and the image display device includes the remaining means excluding the means included in the server.

  DESCRIPTION OF SYMBOLS 1 ... Control part, 2 ... Hard disk drive (storage means), 3 ... ROM, 4 ... RAM, 5 ... Data input part, 6 ... Operation part, 7 ... Display (display means), D1, D2, ... Dn ... Goods Image data, H1, H2, ... Hn ... Display condition data, M1, M2, ... Mn ... Guidance character data

Claims (5)

Display means;
Storage means for storing a plurality of product images representing a plurality of the appearance of the product, respectively,
A product image corresponding to a product to be advertised is extracted from a plurality of product images in the storage means, and the extracted product images are arranged vertically and horizontally on the display screen of the display means. and control means for forming a display pattern for promotion of the product to the advertising display color or display density Kano product images set different from that remaining product images in the sequence,
An image display device comprising: The storage means stores guide characters related to the product.
The control means displays guide characters in the storage means at a predetermined position on the display screen of the display means or at a position that is different every certain time.
The image display apparatus according to claim 1 . The control means is in a state in which a product image that is a display target of the display pattern among the product images in the array is transparent at a predetermined position on the display screen of the display or at a position that is different at certain time intervals. Displaying the guide characters in the storage means;
The image display device according to claim 2 . In an image display device including a display means, a storage means storing a plurality of product images each representing the appearance of a plurality of products, and a computer,
In the computer,
Of the product images in the storage means, product images corresponding to the products to be advertised are extracted, and the extracted product images are arranged vertically and horizontally on the display screen of the display means, and some of the arrays control functions for the display color or display density of the product image by varying the remaining product image in the sequence form a display pattern for promotion of the said products,
A program characterized by realizing. An image display system including an image display device and a server,
Storage means for storing a plurality of product images representing a plurality of the appearance of the product, respectively,
The product image corresponding to the product to be advertised is extracted from the plurality of product images stored in the storage means, and the extracted product image is arranged vertically and horizontally on the display screen of the image display device, and the array and control means for forming a display pattern for promotion of the product to the advertising display color or display density of some product images set different from that remaining product images in the same sequence in,
An image display system, wherein the server includes at least one means of each means, and the image display device includes the remaining means excluding the means included in the server.

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