JP2006243697A - Advertisement medium provided with two dimensional bar code - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement medium having superior appealing power so as to stimulate demand of potential customers by increasing the access chance to a two dimensional bar code arranged on the advertisement medium from a portable terminal having the function to read the two dimensional bar code. <P>SOLUTION: The advertisement medium is provided with the two dimensional bar code and/or characters and figures being expressed by the dummy arrangement of the two dimensional bar code and the two dimensional bar code. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertising medium in which a two-dimensional barcode is arranged on a brochure, flyer, poster, signboard, etc. More specifically, the two-dimensional barcode arranged in an advertising medium by an information terminal device such as a mobile phone with a reading function The present invention relates to an advertising medium with an excellent appealing effect that increases the chances of accessing customers and stimulates demand from potential customers.

  A rectangular two-dimensional barcode made of a small mosaic pattern records information in two vertical and horizontal directions, so that it can incorporate a much larger amount of information than a conventional barcode (one-dimensional). In recent years, with the widespread use of information terminals such as mobile phones, laptop computers, and PDAs that can read this two-dimensional bar code, two-dimensional information is transmitted through the two-dimensional bar code in which email addresses and messages are written. Advertising media such as brochures, flyers, posters, and signboards with barcodes are becoming familiar.

  For example, Japanese Patent Application Laid-Open No. 2004-355354 discloses a recording medium such as a poster with a two-dimensional barcode on which identification information such as an email address is recorded, a portable terminal that reads the two-dimensional barcode in the recording medium, and the An information providing system comprising information providing means capable of transmitting information via a mobile terminal and a communication line has been proposed.

  The information providing system can be said to be an excellent system in that the user can easily obtain information via a communication line without performing a complicated operation of inputting an information provider's mail address.

  However, since the information providing system has a small two-dimensional barcode placed in the lower right corner of the poster, it is highly probable that the user will overlook the presence of the two-dimensional barcode, and it can be said that the information providing system is dissatisfied with respect to the operating efficiency of the system. .

  From the above background, the present invention increases the opportunity to access a two-dimensional barcode placed on an advertising medium from a mobile terminal with a two-dimensional barcode reading function, and is excellent in appealing effect that promotes demand for potential customers. The purpose is to provide advertising media.

  In order to achieve the above object, the present applicant proposes an advertisement medium comprising a two-dimensional barcode and / or a character / graphic represented by a two-dimensional barcode and / or a dummy array of two-dimensional barcodes.

  Since the advertising medium of the present invention is composed of two-dimensional barcodes and / or two-dimensional barcode dummies, the expression characters / graphics can be strongly instilled in the viewer's two-dimensional barcode image. It is possible to effectively guide to a two-dimensional barcode paired with an expression character / graphic. As a result, impulsive access to the two-dimensional barcode is invited, and a further billing effect can be expected for the realization of potential customers.

  Hereinafter, the present invention will be described in detail with reference to examples. FIG. 1 is an advertisement poster for a pachinko parlor which is one embodiment showing the present invention. In the figure, 1 is a size commensurate with the size of the advertising medium that implies the shape of the two-dimensional barcode, and here is a character expressed by an array of 5 cm square mosaic figures (two-dimensional barcode dummy). . The letter 1 symbolizes a pachinko parlor, and the letter “ball” is used to attract the interest of an unspecified number of people. Reference numeral 2 denotes a two-dimensional barcode in which a message from an information provider paired with the character 1 and a mail address, a telephone number, etc. are recorded as necessary. The advertising medium 5 of the present invention requires a two-dimensional barcode and / or a character / graphic represented by a dummy of a two-dimensional barcode and a two-dimensional barcode, but comments such as 3 and 4 as additional information as necessary. May be arranged. Furthermore, in the advertising medium of the present invention, the information provider (store name) as notification information, the addition of a telephone number and a background photo, etc. and the arrangement position and size of the expression characters and the two-dimensional barcode which are essential conditions of the present invention, There is no hindrance to design ingenuity such as colorization. As the two-dimensional barcode to be used, QR code, micro QR code, dataMatrix, PDF417, MaxiCode, VeriCode, etc. can be selected as appropriate. Use is currently most preferred.

  1 is represented by a two-dimensional barcode dummy, but the character may be represented by a two-dimensional barcode or a combination of a two-dimensional barcode dummy and a two-dimensional barcode. The character to be expressed may be selected as appropriate according to the business / job type of the information provider. For example, it can be said that it is more effective if the character “beef” or “beef bowl” is selected at the beef bowl store. The character is not necessarily expressed faithfully, and may be an abbreviated character or a designed character that emphasizes the image. Moreover, the character does not need to be a single character, but it is important to be simple and appealing. It should be noted that the expression character of the present invention may be replaced with a figure such as a sign or a service mark used by the salesperson to indicate that it is a service (service) of the customer as necessary. There may be.

Action

  FIG. 2 is an image diagram showing a state where a passerby is accessing the advertising medium of the present invention. A user 6 who is interested in the expression character 1 of the advertisement medium 5 of the present invention takes in the two-dimensional barcode 2 with a mobile phone with a two-dimensional barcode reading function. The message information in the captured two-dimensional barcode is immediately displayed on the display unit of the mobile phone by the character conversion mechanism of the mobile phone, and the intention of the information provider is transmitted to the user. If an information providing system as disclosed in the aforementioned Japanese Patent Application Laid-Open No. 2004-355354 is adopted, it is connected to an information providing means via a communication line by a mail address in the captured two-dimensional barcode, Information exchange between a person and an information provider.

It is a front view of the poster which shows the embodiment of this invention. It is an access image figure to the advertising medium of the present invention.

Explanation of symbols

1 Representation character 2 Two-dimensional barcode 3 Additional information 4 Additional information 5 Advertising media 6 User

Claims (1)

  An advertising medium comprising a two-dimensional bar code and / or characters / graphics represented by a dummy array of two-dimensional bar codes and a two-dimensional bar code.

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