JP5657041B2 - Information processing apparatus, method, and program - Google Patents

Description

  The present invention relates to display of an advertisement on an information terminal.

  Conventionally, various aspects are known for advertisements displayed on a web screen of an information terminal such as a smartphone or an application program (also referred to as an “app”). For example, in addition to an advertisement that is displayed in an enlarged manner when the mouse is over (see, for example, Patent Document 1), a so-called scroll tracking type advertisement that floats at a predetermined position on the screen against page scrolling, and other advertisements over time. There are things that are replaced, but all of them basically occupy a predetermined area of the screen.

JP 2009-053219 A

  However, an advertisement occupying a predetermined area of the screen is difficult to achieve compatibility with operability, such as narrowing the usable range of the screen and causing an erroneous tap to hinder the operation. Moreover, since the conventional advertisement is displayed at a timing unrelated to the user's operation, there is a problem that it is difficult to attract the user's interest. The technique of Patent Document 1 that displays an enlarged display when the mouse is over does not solve the above problem in that the advertisement is displayed in a predetermined area from the beginning.

  Conventionally, a screen for displaying a plurality of images has been either a reduced image list display screen or a screen for displaying individual images in a large form so as to interrupt or cover the list display. For this reason, viewing of individual images and a list of reduced images that are not enlarged cannot be made compatible, and improvement in usability of image browsing has been demanded.

  The objective of this invention is providing the advertisement which attracts a user's interest, maintaining operability.

  Based on the above object, an information processing apparatus according to one aspect (1) of the present invention includes a list display unit that displays a list of images vertically and horizontally in a predetermined order, and enlarges any of the displayed images. An enlargement accepting means for accepting an operation, an image enlarging means for enlarging the display of the image that is the object of the enlargement operation, and an image subsequent to the enlarged image in the order overlapping the enlarged image And a position adjusting means for moving to a later position.

  According to another aspect (2) of the present invention, in any one of the aspects described above, it is detected that an empty space is generated between images as a result of the subsequent image being moved to the subsequent position by the position adjusting means. Space detection means and advertisement display means for displaying an advertisement in the detected empty space are provided.

  An information processing method according to another aspect (8) of the present invention captures the above aspect in a method category, and includes a list display process for displaying a list of images vertically and horizontally in a predetermined order, and a list display process. An enlargement acceptance process for accepting an enlargement operation for any of the images, an image enlargement process for enlarging the display of the image that is the target of the enlargement operation, and an image after the enlarged image in the order, A position adjustment process for moving to a later position that does not overlap with the enlarged image, and detecting that an empty space is generated between the images as a result of the subsequent image being moved to the subsequent position by the position adjustment process. The computer executes a space detection process to be performed, an advertisement display process to display an advertisement in the detected empty space, and a computer.

  According to another aspect (9) of the present invention, the above aspect is captured in the category of a computer program. By controlling the computer, images are displayed in a list in a predetermined order, and any one of the displayed lists is displayed. An enlargement operation is received for the image, the display of the image that is the object of the enlargement operation is enlarged, and an image subsequent to the enlarged image is not overlapped with the enlarged image in the order It is moved to a subsequent position, and as a result of moving the subsequent image to the subsequent position, it is detected that an empty space is generated between the images, and an advertisement is displayed in the detected empty space. To do.

  A server device according to another aspect (10) of the present invention captures the above aspect in the category of the server device, and transmits the information processing program in the above aspect to a terminal including the computer. .

  According to another aspect (3) of the present invention, in any one of the aspects described above, the advertisement display unit displays an advertisement related to the image adjacent to the empty space in the empty space.

  In another aspect (4) of the present invention, in any one of the above aspects, the advertisement display means displays an advertisement related to the enlarged image in the empty space.

  According to another aspect (5) of the present invention, in any one of the above aspects, the first operation for detecting a first operation on the displayed advertisement and causing a transition to a predetermined landing page as a first action is provided. And a second operation means for detecting a second operation on the displayed advertisement and executing a second action different from the first action.

  According to another aspect (6) of the present invention, in any one of the above aspects, the advertisement display means displays an advertisement having a color tone corresponding to an image adjacent to the empty space in the empty space.

  According to another aspect (7) of the present invention, in any one of the above aspects, when a predetermined amount of face is detected from the image adjacent to the empty space or the enlarged image, a predetermined network storage service is provided. Alternatively, the advertisement of the social networking service is displayed in the empty space.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement which attracts a user's interest can be provided, maintaining operability.

The functional block diagram which shows a structure about embodiment of this invention. The figure which shows the example of the data in embodiment of this invention. The flowchart which shows the process sequence in embodiment of this invention. The example of a screen display (conceptual figure) in the embodiment of the present invention. The example of a screen display (conceptual figure) in the embodiment of the present invention. The example of a screen display (conceptual figure) in the embodiment of the present invention. The example of a screen display (conceptual figure) in the embodiment of the present invention. The example of a screen display (conceptual figure) in the embodiment of the present invention.

  Next, a mode for carrying out the present invention (referred to as “embodiment”) will be illustrated along the drawings. In addition, the assumptions common to the contents already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
FIG. 1 provides data such as a terminal T that is an information processing apparatus according to the present embodiment, an image server 1 that provides a network storage service to the terminal T, and an image for displaying an advertisement to the terminal T. This shows a state in which the advertisement server A is connected via a communication network N (Internet, mobile phone network, etc.).

  The terminal T, the image server 1, and the advertisement server A each have a computer configuration, such as an arithmetic control unit 6 such as a CPU, a storage device 7 such as a main memory and an auxiliary storage device, and a communication device for the communication network N. 8 (communication equipment, communication adapter, etc.). Note that the types and types of the arithmetic control unit 6, the storage device 7, and the communication device 8 may be different among the terminal T, the image server 1, and the advertisement server A.

  Although a single terminal T is shown in the figure as a representative, there are actually many terminals T, which are portable information terminals using computers, such as smartphones, tablet PCs, and mobile phone terminals. In addition to the configuration of the computer (the calculation control unit 6, the storage device 7, and the communication device 8), the terminal T includes a screen G having a touch panel function, a rechargeable battery control unit 3 that controls a built-in rechargeable battery, A call control unit 4 that performs control, a positioning unit 5 that performs positioning processing using GPS, and the like, and basic software 9 that controls each unit are provided.

  In the terminal T, the arithmetic control unit 6 executes the computer program X stored in the storage device 7, thereby realizing each element shown in FIG. The computer program X may be an application installed in the terminal T in advance or by a user, may be a script incorporated in a web page and executed by a web browser, or may be in other formats.

  Among the realized elements, the image storage unit 25 of the terminal T is a unit that stores an image file acquired by photographing with a built-in camera (not shown) of the terminal T. The image storage unit 15 of the image server 1 is a storage unit for an image that is uploaded or downloaded (described later) by access from the terminal T. The advertisement storage means A5 of the advertisement server A is means for storing advertisement data to be provided to the terminal T (for example, FIG. 2).

  The storage means is not limited to so-called local storage, but may be remote storage by network computing (cloud). The storage means may include not only a data storage area but also functions such as data input / output and management. The unit of the storage means shown in this application is for convenience of explanation, and the configuration can be divided or integrated as appropriate. Further, in addition to the storage means for specifying, storage means for processing targets, work areas, results, and the like are used as appropriate.

  Note that the arrows in the figure (for example, FIG. 1) supplementarily indicate the main direction of the flow of data, control, etc., and do not mean the denial of other flows or the limitation of the direction. In addition, each means other than the storage means is a processing means for realizing and executing the information processing functions and operations (for example, FIG. 1) described below, but these are functional units arranged for explanation. It doesn't matter if it matches the actual hardware elements or software modules.

[2. Action)
FIG. 3 is a flowchart showing a part related to the present invention in the operation procedure of the terminal T configured as described above.

[2-1. (List display)
When the execution of the computer program X is started, a plurality of images are displayed as an album as an initial screen (for example, FIG. 4). At this time, the list display means 20 displays a list of images vertically and horizontally in a predetermined order on the screen G (step S11). The image to be displayed may be an image stored in advance in the image storage means 25 of the terminal T or may be an image received from the image server 1 each time.

  That is, for example, the user of the terminal T can upload an image taken by himself / herself to the image server 1 and transmit the browsing URL to an acquaintance or the like to display the image for viewing. This is called image sharing. The image transfer means 10 performs processing such as reception of image upload and transmission for display on the terminal T.

  FIG. 4 shows an example of a list display screen, in which images P (P1, P2,... P12) are displayed in a predetermined order such as a shooting order from the top of the screen in order from the first stage to the fourth stage, and for each stage from the left. They are displayed in a reduced order in the order to the right (indicated by thick dashed arrows in the figure). You may enable it to scroll-display the image after the 5th step which is not shown in figure by operation, such as dragging and flicking.

[2-2. (Enlarge and move image)
When the enlargement accepting unit 30 accepts an enlargement operation such as a pinch-out operation for any of the images displayed as a list (step S12: “YES”), the image enlarging unit 40 displays the image that is the target of the enlargement operation. Is enlarged (step S13). Further, the position adjusting means 50 moves the image after the enlarged image to a later position that does not overlap with the enlarged image in the order (step S14).

  For example, in the list display of FIG. 4, when the image P1 is pinched out (indicated by a white oblique arrow in the image P1), the image P1 is enlarged and enlarged as shown in FIG. The image P2 and subsequent images after the image P1 are moved to a later position that does not overlap the enlarged image P1.

  Here, when there is an enlarged image, the level constituting the order is the height of the image. In one stage, the image after the previous image is displayed on the right side or the lower side and is not displayed on the left side or the upper side. In the example of FIG. 5, the images P2 and P3 are arranged one above the other on the right side of the enlarged image P1, so that no empty space is generated.

  On the other hand, when the target of the pinch-out operation in the list display is the image P5 (FIG. 6), as shown in FIG. 7, the image P5 is enlarged and displayed in the lower side of the previous image P4 in the same second stage. Although there is room, this room is neither the right side nor the lower side of the image P5 in the same second stage as the image P5. For this reason, the image P6 and subsequent images are moved to the position from the left end of the next third stage, and the lower space on the image P4 becomes an empty space R.

[2-3. (Space detection and advertisement display)
As described above, when the space detecting unit 60 detects that the empty space R is generated between the images as a result of the subsequent image being moved to the later position by the position adjusting unit 50 (step S15: “ YES ”), the advertisement display means 70 displays the advertisement in the detected empty space R (step S16).

  FIG. 8 shows a state in which the advertisement D is displayed in a portion that was an empty space. The data of the advertisement D may be stored in advance in the terminal T in association with the computer program X, or may be acquired from the advertisement server A each time it is displayed.

[2-4. (Advertisement variations)
The advertisement D may be a character, a figure, an image, an animation display image, a moving image, or the like, but an advertisement related to an enlarged image or a nearby image is desirable. For example, the advertisement display means 70 displays the advertisement D related to the image adjacent to the empty space R (for example, images P4 and P6 in the case of FIG. 7) in the empty space R (FIG. 8).

  The advertisement D related to the image is selected based on, for example, the contents of the subject subjected to the image analysis, a hash tag, and the like. The adjacent image (FIG. 7) is not limited to an image that is in contact with the empty space R at the side as in the images P4 and P6, and may be an image that is in contact with or through the empty space R, for example, as in the image P7.

  The image analysis may be performed by the terminal T or the image server 1 or the advertisement server A. For example, when the image analysis is performed by the advertisement server A, the image information acquisition unit A3 receives the image from the terminal T or the image server 1 and performs image analysis using various algorithms to obtain information indicating what the subject is. Obtain as information. Information such as a hash tag and a caption character string associated with an image may be acquired as image information from the terminal T or the image server 1.

  Then, based on the image information acquired as described above, the selective transmission means A4 is based on a match based on a subject, a tag, a character string, or the like designated in advance for each advertisement, or a score based on a semantic distance, etc. An advertisement is selected from those stored in the advertisement storage means A5, and the data is transmitted to the terminal T. In order to perform image analysis on the terminal T or the image server 1, a configuration corresponding to the image information acquisition unit A3 is provided in the terminal T or the image server 1, and the acquired image information is transmitted to the advertisement server A to select an advertisement. Just do it.

  As an example of an advertisement based on analysis, for example, in the analysis of one of the adjacent images, if a logo of a predetermined famous beverage brand is recognized, the advertisement is for a sponsor restaurant or delivery company, and the famous beverage brand It is conceivable to display an advertisement D that designates that the logo is recognized as an advertisement display condition.

  Also, the type of subject of the image (eg, “animal”, “landscape”, “vehicle”, etc.) is analyzed, and a character string is generated in units of phrases according to the positional relationship between the image and the empty space R. May be used for advertisements such as "Would you like to make a postcard?" Various coupons can also be displayed as advertisements.

  Further, according to the above, the advertisement display means 70 may display the advertisement D related to the enlarged image (for example, the image P5 in FIG. 7) in the empty space R, or analyze the image adjacent to the empty space R. The advertisement D having a color tone according to the surrounding image may be displayed in the empty space.

  Specifically, the advertisement D having a color tone similar to that of the surrounding image (color, lightness, saturation, etc. within a predetermined range, etc.) provides a sense of unity with the surrounding image, or conversely, a color tone different from that of the surrounding image. It is conceivable that the advertisement D is conspicuous (the color is in the vicinity of the counter electrode position in the color space, or the difference in brightness and saturation is not less than a predetermined value).

  Further, when a predetermined amount of face is detected from an image adjacent to the empty space R or an enlarged image, the advertisement display means 70 displays an advertisement for a predetermined network storage service or social networking service in the empty space. You may do it. Regarding the detection of the face, any of the terminal T, the image server 1, and the advertisement server A may perform processing.

  For advertisements in this case, when a transition is made to the website or web page of the service by a tap operation or the like, the image in which the face is detected is taken over in the form of a URL parameter, etc. A mode in which usage registration and image uploading can be performed is desirable.

[2-5. Operation on advertisement)
The advertisement D displayed as described above (for example, FIG. 8) can be tapped to view a link destination or perform other operations. That is, the first operation means 81 detects a first operation (for example, a tap operation) on the displayed advertisement D (step S17: “YES”), and a transition destination predetermined as the first action is detected. To a web page (so-called landing page) (step S18).

  Further, the second operation means 82 detects a second operation (for example, flick, slide, pinch-in, etc.) on the displayed advertisement D (step S19: “YES”), and is different from the first action. The second action (switching to the next advertisement, deleting the advertisement, etc.) is executed (step S20).

[3. effect〕
(1) As described above, in the present embodiment, even when any of the images displayed in a list in vertical and horizontal directions in a predetermined order is enlarged (FIGS. 4 and 6), the subsequent images in the order are shifted to a later position. As a result, the order can be maintained without hiding the non-enlarged images (FIGS. 5 and 7), and the usability of image browsing can be improved.

(2) In particular, in the present embodiment, when any of the images displayed in a list in vertical and horizontal directions is enlarged in a predetermined order (FIG. 6), and an empty space is generated from the relationship between the position and the order (FIG. 7), there An advertisement is displayed (FIG. 8). Thereby, since the advertisement is not displayed from the beginning, the operability can be maintained, and since the user's operation is displayed on the occasion, the advertisement that attracts the user's interest can be realized.

(3) Further, in the present embodiment, by displaying an advertisement related to an image adjacent to the empty space in the empty space, it is possible to raise interest in the advertisement, such as referring to the image in the advertisement. .

(4) Further, in the present embodiment, by displaying an advertisement related to the enlarged image in an empty space, it is particularly effective to use the image that the user is most interested at that time as a starting point. You can display ads that attract people.

(5) Further, in this embodiment, in addition to a normal action such as a transition to an advertiser's page by a tap operation on an advertisement displayed in an empty space, a flick operation changes an advertisement to another one. Since other actions are possible, the convenience for the user to handle the advertisement is improved.

(6) Moreover, in this embodiment, the advertisement which considered the visual effect is realizable by displaying the advertisement of the color tone according to the adjacent image to an empty space.

(7) Also, in this embodiment, when there are many people in the surrounding image, by displaying an advertisement of a predetermined network service suitable for image sharing or exchange with friends in an empty space, The use of these services can be promoted.

[4. Other embodiments]
In addition, the content of the said embodiment and figure is only an illustration, and the presence or absence and arrangement | positioning of each element, the order and content of a process, etc. can be changed suitably. For this reason, this invention also includes the modification illustrated below and other embodiments. For example, the image server 1 and the advertisement server A may be integrated or may not exist. Even without the image server 1 and the advertisement server A, the computer program X can display an image on the terminal T and an advertisement fixedly incorporated in advance in the program.

  In addition, the display examples of each figure (for example, FIGS. 3 to 9) are merely conceptually simplified examples, and the actual screen includes various elements such as a scroll bar, a system area, and an information notification column. .

  Moreover, each aspect of the present invention can be understood as other categories (methods, programs, systems including terminals, etc.) that are not specified. In the category of method or program, “means” shown in the category of apparatus is appropriately read as “process” or “step”. In addition, all or any part of “means” can be read as “part” (unit, section, module, etc.).

  Also, the processes and steps shown in the embodiment can be changed by changing the order, executing some of them collectively, or executing them part by part. In addition, CPUs, cores, threads, and the like that implement and execute individual means, processes, and steps may be common, or may differ for each means, process, step, or timing.

  The individual means shown in the present application may be realized by calling a function provided by an external server by an API (Application Program Interface) or network computing (so-called cloud or the like). Furthermore, each element such as means relating to the present invention may be realized by other information processing mechanisms such as a physical electronic circuit as well as a computer control unit.

DESCRIPTION OF SYMBOLS 1 Image server 3 Rechargeable battery control part 4 Call control part 5 Positioning part 6 Arithmetic control part 7 Storage apparatus 8 Communication apparatus 9 Basic software 10 Image transfer means 15, 25 Image storage means 20 List display means 30 Enlargement reception means 40 Image enlargement means 50 position adjustment means 60 space detection means 70 advertisement display means 81 operation means 82 operation means A advertisement server A3 image information acquisition means A4 selection transmission means A5 advertisement storage means D advertisement G screen N communication network P (P1, P2 ...) image R Free space T Terminal X Computer program

Claims (8)

List display means for displaying a list of images vertically and horizontally in a predetermined order;
Enlargement accepting means for accepting an enlargement operation for any of the images displayed in a list;
Image enlarging means for enlarging the display of the image subjected to the enlarging operation;
Position adjusting means for moving an image after the enlarged image to a later position that does not overlap with the enlarged image in the order;
Space detecting means for detecting that an empty space is generated between images as a result of the subsequent image being moved to the subsequent position by the position adjusting means;
Advertisement display means for displaying an advertisement in the detected empty space;
An information processing apparatus comprising: The information processing apparatus according to claim 1, wherein the advertisement display unit displays an advertisement related to the image adjacent to the empty space in the empty space. The information processing apparatus according to claim 1, wherein the advertisement display unit displays an advertisement related to the enlarged image in the empty space. A first operation means for detecting a first operation on the displayed advertisement and causing a transition to a predetermined landing page as a first action;
A second operation means for detecting a second operation on the displayed advertisement and executing a second action different from the first action;
The information processing apparatus according to any one of claims 1 to 3 , further comprising: The advertisement display means, the information processing apparatus according to any one of claims 1 to 4, characterized in that displaying the color tone of the advertisement corresponding to the image adjacent to the free space to the free space. When a predetermined amount of face is detected from the image adjacent to the empty space or the enlarged image, the advertisement of a predetermined network storage service or social networking service is displayed in the empty space. The information processing apparatus according to any one of claims 1 to 5 . A list display process for displaying images vertically and horizontally in a predetermined order;
An enlargement acceptance process for accepting an enlargement operation for any of the images displayed in a list;
Image enlargement processing for enlarging the display of the image subjected to the enlargement operation;
In the order, a position adjustment process for moving an image after the enlarged image to a later position that does not overlap with the enlarged image;
A space detection process for detecting that an empty space is generated between images as a result of the subsequent image being moved to the subsequent position by the position adjustment process;
An advertisement display process for displaying an advertisement in the detected empty space;
An information processing method characterized in that a computer executes. By controlling the computer
List images vertically and horizontally in a predetermined order,
Enlargement operation is accepted for any of the listed images
Magnifying the display of the image that is the subject of the magnification operation,
In the order, the image after the enlarged image is moved to a later position that does not overlap with the enlarged image,
As a result of the subsequent image being moved to the subsequent position, it is detected that an empty space is generated between the images,
A computer program for displaying an advertisement in the detected empty space.

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