JP5570607B2 - ビデオコンテンツを意識した広告掲載 - Google Patents

ビデオコンテンツを意識した広告掲載 Download PDF

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Publication number
JP5570607B2
JP5570607B2 JP2012532091A JP2012532091A JP5570607B2 JP 5570607 B2 JP5570607 B2 JP 5570607B2 JP 2012532091 A JP2012532091 A JP 2012532091A JP 2012532091 A JP2012532091 A JP 2012532091A JP 5570607 B2 JP5570607 B2 JP 5570607B2
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video content
media file
advertisement
patch
trajectory
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JP2013506907A (ja
JP2013506907A5 (enExample
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リウ,シュ
シャン,イン
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Microsoft Corp
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Microsoft Corp
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • H04N5/91Television signal processing therefor

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Processing Or Creating Images (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
JP2012532091A 2009-09-30 2010-08-31 ビデオコンテンツを意識した広告掲載 Expired - Fee Related JP5570607B2 (ja)

Applications Claiming Priority (5)

Application Number Priority Date Filing Date Title
US24737509P 2009-09-30 2009-09-30
US61/247,375 2009-09-30
US12/633,609 US9111287B2 (en) 2009-09-30 2009-12-08 Video content-aware advertisement placement
US12/633,609 2009-12-08
PCT/US2010/047198 WO2011041056A2 (en) 2009-09-30 2010-08-31 Video content-aware advertisement placement

Publications (3)

Publication Number Publication Date
JP2013506907A JP2013506907A (ja) 2013-02-28
JP2013506907A5 JP2013506907A5 (enExample) 2013-08-29
JP5570607B2 true JP5570607B2 (ja) 2014-08-13

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JP2012532091A Expired - Fee Related JP5570607B2 (ja) 2009-09-30 2010-08-31 ビデオコンテンツを意識した広告掲載

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US (1) US9111287B2 (enExample)
EP (1) EP2483858A4 (enExample)
JP (1) JP5570607B2 (enExample)
KR (1) KR101760962B1 (enExample)
CN (1) CN102576441B (enExample)
AU (1) AU2010301005B2 (enExample)
BR (1) BR112012007127A2 (enExample)
CA (1) CA2771167C (enExample)
MX (1) MX2012003327A (enExample)
RU (1) RU2542923C2 (enExample)
SG (1) SG178220A1 (enExample)
TW (1) TWI521456B (enExample)
WO (1) WO2011041056A2 (enExample)

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Also Published As

Publication number Publication date
CA2771167A1 (en) 2011-04-07
US20110078623A1 (en) 2011-03-31
EP2483858A2 (en) 2012-08-08
JP2013506907A (ja) 2013-02-28
KR20120091033A (ko) 2012-08-17
CN102576441B (zh) 2014-12-17
TW201113825A (en) 2011-04-16
SG178220A1 (en) 2012-03-29
US9111287B2 (en) 2015-08-18
CA2771167C (en) 2017-01-10
RU2542923C2 (ru) 2015-02-27
WO2011041056A2 (en) 2011-04-07
BR112012007127A2 (pt) 2016-07-12
KR101760962B1 (ko) 2017-07-24
WO2011041056A3 (en) 2011-06-16
TWI521456B (zh) 2016-02-11
MX2012003327A (es) 2012-04-20
AU2010301005A1 (en) 2012-03-01
AU2010301005B2 (en) 2014-06-05
CN102576441A (zh) 2012-07-11
EP2483858A4 (en) 2015-05-20
RU2012112228A (ru) 2013-10-10

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