JP5540447B2 - Action history management server and action history management program - Google Patents

Description

  The present invention manages mobile communication device usage information indicating the usage content of a mobile communication device that communicates with an external device in a contact or non-contact manner as behavior history information indicating a user's behavior history using the mobile communication device, The present invention relates to a technique for providing various services using action history information.

  Conventionally, various systems for providing services using transportation history and facility usage history information stored in an IC memory mounted on a portable terminal, an IC card or the like have been proposed (for example, Patent Document 1). -2).

JP 2002-324256 A JP-A-2005-316992

  As described above, various services using usage history information have been proposed in the past, but more effective use of usage history information and provision of more useful services to users who receive services are provided. The construction of a system that can do this is desired.

  In order to solve the above-described problems, an object of the present invention is to construct a system capable of providing a new and useful service using use history information of transportation facilities and facilities.

  The action history management server of the present invention acquires mobile communication device usage information indicating the usage content of a mobile communication device that communicates with an external device by a contact type or a non-contact type, and uses the acquired mobile communication device. It is an action history management server that manages information as action history information indicating the action history of a user who uses a mobile communication device, and includes mobile object use history information indicating the use contents of a mobile object and electronic information indicating the use contents of electronic money. Action history information storage means for storing action history information including money use history information, and use of an analysis target facility designated as an analysis target with reference to electronic money use history information included in the action history information The facility use user specifying means for specifying the user who has performed the operation and the mobile use history information included in the action history information are referred to the facility use user specifying means. Among the users specified in the above, the mobile body use user specifying means for specifying the user who visited the analysis target facility using the mobile body, and the mobile body use history information included in the action history information Referring to, each user specified by the mobile object using user specifying means specifies a use start place specifying means for starting use of the mobile object, and each user specified by the use start place specifying means. A totaling result information creating means for summing up the start location of use and creating a totaling result information indicating a totaling result, and a totaling result information output means for outputting the totaling result information created by the totaling result information creating means Features.

  Further, the action history management server of the present invention acquires mobile communication device usage information indicating the usage content of a mobile communication device that communicates with an external device by a contact type or a non-contact type, and acquires the acquired mobile communication. It is an action history management server that manages equipment usage information as action history information indicating an action history of a user who uses a portable communication device, and uses mobile body usage history information indicating usage contents of a mobile body and usage contents of electronic money. Action history information storage means for storing action history information including electronic money use history information to be displayed, and an action history of a predetermined user including the acquired mobile communication device use information in response to the acquisition of the mobile communication device use information The action content analyzing means for analyzing the action content of the predetermined user with reference to the information, and the action content analyzed by the action content analyzing means are predetermined. Condition determining means for determining whether or not the content provision condition is satisfied, and providing the content to the portable communication device used by the predetermined user in response to the content determination condition being determined by the condition determination means Content providing means.

  Further, the action history management server of the present invention acquires mobile communication device usage information indicating the usage content of a mobile communication device that communicates with an external device by a contact type or a non-contact type, and acquires the acquired mobile communication. It is an action history management server that manages equipment usage information as action history information indicating an action history of a user who uses a portable communication device, and uses mobile body usage history information indicating usage contents of a mobile body and usage contents of electronic money. Action history information storage means for storing action history information including electronic money use history information to be displayed, and an action history of a predetermined user including the acquired mobile communication device use information in response to the acquisition of the mobile communication device use information The mobile communication device usage content analyzing means for analyzing the usage content of the predetermined user's mobile communication device with reference to the information and the mobile communication device usage content analyzing means Condition determining means for determining whether or not the usage content of the portable communication device satisfies a predetermined content provision condition, and the predetermined user uses the condition determination means when the condition determination means determines that the content provision condition is satisfied. Content providing means for providing content to the portable communication device.

  Furthermore, the action history management server of the present invention acquires mobile communication device usage information indicating the usage content of a mobile communication device that communicates with an external device in a contact or non-contact manner via a communication network, and acquires the acquired mobile communication. It is an action history management server that manages equipment usage information as action history information indicating an action history of a user who uses a portable communication device, and uses mobile body usage history information indicating usage contents of a mobile body and usage contents of electronic money. Action history information storage means for storing action history information including electronic money use history information to be shown, analysis means for analyzing the action history information, and provision target information to be provided based on an analysis result of the analysis means Providing target information processing means for creating or selecting the information, and providing target information output for outputting the provision target information created or selected by the providing target information processing means Characterized in that it comprises a stage.

  ADVANTAGE OF THE INVENTION According to this invention, the system which can provide the new and useful service using the utilization log | history information of a transportation system or a facility can be constructed | assembled.

It is a block diagram which shows the example of a structure of the action history management system in the 1st Embodiment of this invention. It is explanatory drawing which shows the example of card utilization log | history information. It is explanatory drawing which shows the example of action history information. It is a flowchart which shows the example of a facility user analysis process. It is explanatory drawing which shows the example of a facility user analysis result screen. It is a block diagram which shows the example of a structure of the action history management system in the 2nd Embodiment of this invention. It is a flowchart which shows the example of a content provision process. It is a block diagram which shows the example of a structure of the action history management system in the 3rd Embodiment of this invention. It is a flowchart which shows the example of a content provision process.

<First Embodiment>
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing an example of the configuration of an action history management system 100 according to the first embodiment of the present invention. As shown in FIG. 1, the action history management system 100 includes an action history management server 10, a card information processing terminal 20, a radio base station 30, a mobile communication terminal 40, and an IC card 50.

  The action history management server 10, the card information processing terminal 20, and the wireless base station 30 are each connected to a communication network 60 such as the Internet. The mobile communication terminal 40 performs radio communication with the radio base station 30 and is connected to the communication network 60 via the radio base station 30.

  Note that any number of the card information processing terminal 20, the wireless base station 30, the mobile communication terminal 40, and the IC card 50 may be provided.

  The action history management server 10 is configured by an information processing apparatus such as a WWW server, and is managed by, for example, a system administrator of this system. The action history management server 10 accumulates card information acquired from the card information processing terminal 20 or the portable communication terminal 40 via the communication network 60 (in particular, a card ID and card use history information described later) as action history information. It has a function to provide various services by using the action history information.

  The action history management server 10 includes an action history DB 11 that stores action history information. The action history DB 11 may be provided inside the action history management server 10 or may be provided outside. The action history information will be described later in detail.

  The card information processing terminal 20 communicates with the IC card 50 by a contact type or a non-contact type, and functions as a card reader that reads information (card information) stored in an IC memory mounted on the IC card 50. It has various functions such as a function as a card writer for writing information to the IC memory and a function for transmitting card information to the action history management server 10.

  The card information processing terminal 20 is a terminal device installed in a predetermined facility such as a station, a restaurant, a convenience store, a tourist facility, and more specifically, a ticket gate installed at a ticket gate of a railway station, And a payment machine installed in a retail store. The card information processing terminal 20 is a terminal such as an information distribution terminal for providing services that reads various information (card information) stored in an IC memory mounted on the IC card 50 and distributes various information. It may be a device.

  The mobile communication terminal 40 is a communication device such as a mobile phone terminal or a PDA, and, like the card information processing terminal 20, functions as a card reader, functions as a card writer, and card information are sent to the action history management server 10. It has various functions such as a transmission function.

  The mobile communication terminal 40 may be provided with the function of the IC card 50. In this case, it may not have a function as a card reader or a function as a card writer.

  The IC card 50 is equipped with an IC chip having functions for communicating with the card information processing terminal 20 and the portable communication terminal 40 and performing various controls. Information necessary for passing a ticket gate, purchasing a product, etc. Various types of information such as card usage history information indicating 50 usage histories (card ID, commuter pass information, electronic money (electronic money) information, card usage history information, etc. for uniquely identifying the IC card 50) are stored. It is assumed that an IC memory is provided.

  FIG. 2 is an explanatory diagram illustrating an example of card usage history information. The card use history information is information including a ticket gate passage log and an electronic money deposit / withdrawal log as shown in FIG.

  The “Ticket Passing Log” is history information indicating the ticket usage history that is written when the ticket gate passes through the station. The name of the station where the ticket gate is passed, the entry / exit, It is information including the time (for example, date and time) when it passes through the machine.

  The “electronic money deposit / withdrawal log” is electronic money related history information indicating a history related to electronic money written when there is a change in the balance of electronic money stored in the IC memory. This is information including the facility name of the accumulated facility, the amount of used or accumulated electronic money, and the time (for example, date and time) when the electronic money was used or accumulated. The “electronic money deposit / withdrawal log” may include other information such as the product name of the product when the product is purchased with the electronic money. Further, the time when electronic money is used or stored may not be stored in the electronic money deposit / withdrawal log when it is separately stored in the ticket gate passing log as the time of passing through the ticket gate.

  FIG. 3 is an explanatory diagram illustrating an example of action history information stored in the action history DB 11. In this example, the action history information is information indicating the action history of each card user who uses the IC card, for example, as shown in FIG. , Information including a card ID and card use history information.

  The action history management server 10 acquires card information (information including a card ID and card usage history information) from the card information processing terminal 20 or the mobile communication terminal 40 via the communication network 60, and supports the acquired card usage history information. A process of storing in association with the card ID to be performed is performed.

  In this example, when the card user uses the IC card in the card information processing terminal 20, or the card user uses his / her own intention to transmit the card information stored in the IC card using the mobile communication terminal 40. Card information to the action history management server 10 from the card information processing terminal 20 or the mobile communication terminal 40 via the communication network 60 when the card information is read (eg, reading card information and sending card information). Is sent. Therefore, in order to prompt the predetermined operation for transmitting the card information using the card information processing terminal 20 and the mobile communication terminal 40, the action history management server 10 is predetermined according to the reception of the card information. The points and contents may be transmitted to the card information processing terminal 20 and the portable communication terminal 40. The points and contents transmitted to the card information processing terminal 20 and the mobile communication terminal 40 may be written into the IC memory of the IC card by the processing of the card information processing terminal 20 and the operation of the mobile communication terminal 40.

Next, the operation of the action history management system 100 of this example will be described.
FIG. 4 is a flowchart illustrating an example of facility user analysis processing executed by the action history management server 10. Here, according to the input operation of the operator X, the boarding station which analyzed the boarding station at the time of the railway use of each user of the facility A who visited the facility A using the railway, and totaled the boarding station of each user The case where the process which outputs a total graph is performed is demonstrated to an example. Note that the contents of processing not related to the present invention may be omitted.

  In the facility user analysis process, the action history management server 10 receives the analysis target facility and the analysis target period specified by the input operation of the operator X (steps S101 and S102). Here, it is assumed that the facility A is received as the analysis target facility, and January 10, 2010 is received as the analysis target period.

  When receiving the analysis target facility and the analysis target period, the action history management server 10 refers to the action history information accumulated in the action history DB 11 and uses the analysis target facility received during the received analysis target period. Is specified (step S103). Here, with reference to the electronic money deposit / withdrawal log of each card user in the action history information, a usage history using the facility A as the analysis target facility is searched on January 10, 2010 as the analysis target period, and the analysis target The card user who used the analysis target facility during the period is specified.

  Next, the behavior history management server 10 refers to the behavior history information, and identifies the card user who visited the facility A using the railroad among the card users identified in step S103 (step S104). Here, referring to the electronic money deposit / withdrawal log and ticket gate passing log of the card user specified in step S103, the same date as the day of using the analysis target facility during the analysis target period among the card users specified in step S103. Stations that can be used when visiting the analysis target facility before the time of use of the analysis target facility on the day (when using the IC card at the analysis target facility registered in the electronic money deposit / withdrawal log) The card user who has passed the ticket gate to leave the nearest station is identified as the card user who visited the analysis target facility using the railway.

  Next, the action history management server 10 refers to the action history information, and specifies each boarding station when each card user specified in step S104 uses the railroad to visit the analysis target facility (step S105). Here, referring to the card user's ticket gate passage log identified in step S103, in order to visit the analysis target facility at the station that had entered before leaving the available station when visiting the analysis target facility. Specify the boarding station when using the railway.

  When each card user identified in step S104 identifies each boarding station when using the railway to visit the analysis target facility, the action history management server 10 uses each station in the predetermined area as a boarding station. The number of card users is totaled (step S106), and a boarding station total graph indicated by the totaling result of boarding stations is created (step S107).

  Then, the action history management server 10 outputs the created boarding station total graph as an analysis result (step S108). In step S108, for example, a process of displaying a facility user analysis result screen in which a display area of facility user analysis result information including a boarding station total graph is provided on the display device included in the action history management server 10 is executed. In addition, the action history management server 10 receives a facility user analysis request including the analysis target facility and the analysis target period via the communication network 60, and in step S108, the facility user analysis result including the boarding station summary graph created. The information may be transmitted to the information processing terminal used by the requester of the facility user analysis request via the communication network 60.

  On the facility user analysis result screen, for example, as shown in FIG. 5, a display area 101 for displaying the boarding station total graph, a display area 102 for displaying the analysis target facility, and a display area 103 for displaying the analysis target period And a display area 104 for displaying available stations.

  As shown in FIG. 5, the boarding station count graph is a route map of the surrounding area including the location display indicating the location of the facility A which is the analysis target facility and the stations where the facility A can be used (here, Koshigaya Laketown Station). The number of rides is displayed at each station on the route map. In addition, the display block of each station in a boarding station total graph is made into a shape which changes with railroad companies, such as circular shape and square shape, for example.

  As described above, a process of analyzing a boarding station at the time of rail use of each user of the facility A who visits the facility A using a railroad and outputting a boarding station count graph in which the boarding stations of each user are tabulated Is executed.

  By constructing as described above, it is possible to create and output a boarding station totaling graph that totals the boarding stations of each user who visited the facility A during a certain period. For example, since it becomes possible to easily grasp the distribution of the boarding stations and living areas of each user of the facility A, it is possible to provide useful marketing materials for the manager of the facility A. .

  In the above example, an available station is automatically determined when visiting the analysis target facility (for example, an available station is registered in advance for each facility, or a predetermined distance from the location of the facility) However, it may be configured to receive available stations together with the analysis target facility and the analysis target period.

  In the above example, it was configured to output the boarding station total graph on which the route map was posted, but what kind of output mode of the boarding station total graph can be used as long as the number of people per boarding station can be grasped It may be.

  As described above, according to the first embodiment described above, a portable communication device (for example, an IC card 50, a portable communication equipped with an IC card function) that communicates with an external device in a contact or non-contact manner. The mobile communication device usage information (for example, card information) indicating the usage content of the terminal) is acquired via the communication network 60, and the acquired mobile communication device usage information indicates the behavior history of the user who uses the mobile communication device. The behavior history management server 10 managed as information includes mobile body usage history information (for example, a ticket gate passing log) indicating usage contents of a mobile body (for example, a railway) and electronic money usage history information (for example, electronic money usage history information). An action history DB 11 for storing action history information including an electronic money deposit / withdrawal log), and refer to the electronic money use history information included in the action history information. Identify the user who uses the analysis target facility specified as the analysis target, refer to the moving body usage history information included in the action history information, and analyze using the moving body among the specified users Identifies the user who visited the target facility, refers to the moving body usage history information included in the action history information, identifies the starting location where each identified user started using the moving body, and is identified In addition, the usage start information of transportation facilities and facilities is configured so that the usage start location of each user is totaled, the total result information indicating the total result (for example, the boarding station total graph) is created, and the created total result information is output. It is possible to provide a new and useful service using the action history information.

  That is, by analyzing action history information including mobile body usage history information (for example, ticket gate passage log) and electronic money usage history information (for example, electronic money deposit / withdrawal log) indicating the usage contents of electronic money, Each user who visits the facility to be analyzed by using the mobile object uses each location (for example, a station) that has started to be used and is counted. You will be able to provide useful marketing materials.

  In the above-described first embodiment, an example in which only one analysis target facility is received in step S101 has been described. However, a plurality of analysis target facilities may be received. In this case, the action history management server 10 identifies a card user who uses all of the analysis target facilities in step S103, and in step S104, selects a card user who has visited at least one location of the analysis target facilities using a railroad. What is necessary is just to specify.

  When accepting a plurality of facilities to be analyzed as described above, for example, the action history management server 10 refers to the ticket gate passage log and the electronic money deposit / withdrawal log after step S105, so that each card user can use the railway. Travel route used (identified by the station used. Note that if the card is not used when moving between facilities, it can be identified, for example, by walking other than the railroad) The behavior pattern of each card user, such as visit order of a plurality of analysis target facilities, stay time of each of the plurality of analysis target facilities (can be estimated by the card use time at the corresponding facility and the card use time immediately after that) You may make it perform the process to identify. Then, the action history management server 10 may total the identified use start locations of the respective users and the behavior patterns of the respective users, and create total result information indicating the total results. As the totaling result, for example, the totaling by classification such as the order of visiting facilities, the starting place of use, and the route of movement can be considered.

  As described above, the action history management server 10 identifies a user who uses all of a plurality of analysis target facilities designated as analysis targets, and uses a mobile object among the specified users to determine a plurality of analysis targets. Identify the user who visited at least one place in the facility, and refer to the mobile usage history information (for example, ticket gate passage log) and electronic money usage history information (for example, electronic money deposit / withdrawal log) included in the behavior history information Identify the behavior pattern of each user, including the travel route that each identified user has moved using a mobile object, the order of visits of the plurality of analysis target facilities, and the staying time of each of the plurality of analysis target facilities, In the case of a configuration in which the use start location of each identified user and the behavior pattern of each identified user are totaled and the total result information indicating the total result is created, the mobile usage history information ( For example, by analyzing behavior history information including electronic money usage history information (for example, electronic money deposit / withdrawal log) indicating usage details of electronic money, a plurality of facilities to be analyzed using a mobile object It is possible to identify and aggregate the behavior patterns of each of the users who have visited all of them, and as a result of the aggregation, it is possible to provide useful marketing materials for the facility manager.

  Further, although not particularly mentioned in the first embodiment described above, aggregation result information indicating the generated aggregation result is accumulated in a predetermined DB (aggregation result DB) provided in the action history management server 10, The history management server 10 analyzes a plurality of tabulation results respectively indicated by tabulation result information created at a plurality of different points of time stored in the tabulation result DB, and obtains a predetermined analysis result (for example, an analysis result compared with time series or Analysis result information indicating an analysis result obtained by calculating a cumulative value for a certain period) may be generated, and the generated analysis result information may be output.

  As described above, the action history management server 10 includes a total result DB that stores the generated total result information, and a plurality of totals indicated by the total result information created at a plurality of different times stored in the total result DB. Analyze the results, create analysis result information indicating the predetermined analysis results, and present the analysis result of the aggregate result information created at multiple different times when configured to output the created analysis result information It will be possible to provide useful marketing materials for facility managers.

  Moreover, when it is set as the structure which accumulate | stores the total result information which shows the produced | generated total result in predetermined | prescribed DB (total result DB) with which action history management server 10 is provided, action history management server 10 memorize | stores in total result DB. The frequency of use of each analysis target facility for each user is derived by referring to the total result information created at a plurality of different points in time, and a predetermined analysis result for each group of users classified according to the frequency of use Analysis result information may be created. When configured in this way, each class (for example, a heavy user to which a user with a high usage frequency belongs) classified according to the frequency of use of each analysis target facility by using count result information created at a plurality of different time points. Class, light user class to which users with low usage frequency belong, etc.) can be presented, and useful marketing materials for facility managers can be provided.

<Second Embodiment>
Next, a second embodiment of the present invention will be described with reference to the drawings.

  FIG. 6 is a block diagram showing an example of the configuration of the action history management system 100A according to the second embodiment of the present invention. As shown in FIG. 6, the action history management system 100A includes an action history management server 10A, a card information processing terminal 20A, a radio base station 30A, a mobile communication terminal 40A, an IC card 50A, and personal computers 70 and 80. Including. It is assumed that a card reader / writer 71 is connected to the personal computer 70.

  The action history management server 10A, the card information processing terminal 20A, the radio base station 30A, and the personal computers 70 and 80 are each connected to a communication network 60A such as the Internet. The mobile communication terminal 40A performs wireless communication with the wireless base station 30A and is connected to the communication network 60A via the wireless base station 30A.

  Note that any number of the radio base station 30A, the card information processing terminal 20A, the mobile communication terminal 40A, and the personal computers 70 and 80 may be provided.

  The action history management server 10A is configured by an information processing apparatus such as a WWW server, and is managed by, for example, a system administrator of this system. The action history management server 10A accumulates card information (in particular, card ID and card use history information) acquired from the mobile communication terminal 40A via the communication network 60A as action history information, and uses the accumulated action history information. It has a function to provide various services.

  The action history management server 10A includes an action history DB 11A that stores action history information and a content DB 12 that stores contents. The action history DB 11A and the content DB 12 may be provided inside the action history management server 10A or may be provided outside. In the action history DB 11A, for example, information indicating the action history of each card user using the IC card, and the card ID and the card use history information among the card information stored in each IC card. Action history information (see FIG. 3), which is information including In the content DB 12, for example, content such as images, moving images, and music data that are given as benefits and the granting conditions for each content are stored in association with each other.

  The card information processing terminal 20A communicates with the IC card 50A by a contact type or a non-contact type, and functions as a card reader that reads information (card information) stored in an IC memory mounted on the IC card 50A. It has various functions such as a function as a card writer for writing information to the IC memory and a function for transmitting card information to the action history management server 10.

  The card information processing terminal 20A is a terminal device installed in a predetermined facility such as a station, a restaurant, a convenience store, a tourist facility, and more specifically, a ticket gate installed at a ticket gate of a railway station, And a payment machine installed in a retail store. The card information processing terminal 20A is, for example, a terminal such as an information distribution terminal for providing services that reads various information (card information) stored in an IC memory mounted on the IC card 50A and distributes various information. It may be a device.

  The mobile communication terminal 40A is a communication device such as a mobile phone terminal or a PDA, and includes, for example, a function of the IC card 50A, and has various functions such as a function of transmitting card information to the action history management server 10. . That is, the mobile communication terminal 40A is installed in a contact type or non-contact type ticket gate (for example, a ticket gate installed at a ticket gate of a railway station) or an electronic money payment machine (for example, in a retail store). IC chip having a function to communicate with a card reader / writer (such as a payment machine), information necessary for passing a ticket gate, purchasing a product, card usage history information indicating usage history of the IC card function, etc. Information (card usage history information including a card ID for uniquely identifying a built-in IC card, commuter pass information, electronic money (electronic money) information, a ticket gate passage log and an electronic money deposit / withdrawal log ( (See FIG. 2)).

  When the card information is newly registered, the mobile communication terminal 40A communicates the newly registered card information (information including the card ID and the newly registered card usage history information) to the behavior history management server 10A. It transmits via the network 60A. In this example, the transmission timing is immediately performed when the card information is newly registered. It may be performed after elapse of a predetermined time such as when a predetermined time comes after the card information is newly registered (for example, a predetermined time such as 17:00, 18:00).

  Then, the action history management server 10A acquires card information (information including a card ID and card usage history information) from the mobile communication terminal 40A via the communication network 60A, and uses the acquired card usage history information as a corresponding card ID. A process of accumulating in association is performed.

  In this example, for example, when the card user uses an IC card built in the mobile communication terminal 40A, the card information is transmitted from the mobile communication terminal 40A to the action history management server 10A via the communication network 60A. The When the behavior history management server 10A receives the card information, the behavior history management server 10A stores the received card information in the behavior history DB 11A, analyzes the behavior details of the corresponding card user, and provides a predetermined content for the card user who satisfies the grant condition. Process to provide.

Next, the operation of the behavior history management system 100A of this example will be described.
FIG. 7 is a flowchart illustrating an example of the content providing process executed by the action history management server 10A. Here, the action history management server 10A analyzes the action content of the card user Y in response to the reception of the card information transmitted in response to the card user Y passing the ticket gate Z using the mobile communication terminal 40A. A case where the process of assigning content is performed will be described as an example. Note that the contents of processing not related to the present invention may be omitted.

  Here, when the card user Y passes the ticket gate Z using the mobile communication terminal 40A (the mobile communication terminal 40A is brought close to the card reader / writer provided in the ticket gate Z to perform communication, and the mobile communication terminal 40A is built-in. When new card information is written into the IC memory of the IC chip to be used), the mobile communication terminal 40A immediately sends the newly written card information to the action history management server 10A by the application function provided by itself. It is assumed that the transmission process is performed.

  In the content providing process, when the action history management server 10A receives the card information from the mobile communication terminal 40A (step S201), the action history management server 10A specifies the card user Y by the card ID included in the card information, and the received card information The card usage history information included is stored in the behavior history DB 11A as the card usage history information of the card user Y (in association with the card ID of the card user Y), and the card user Y stored in the behavior history DB 11A. The action content of the card user Y is analyzed using the card use history information (step S202).

  In step S202, using the card usage history information, the action range of the card user Y, the current location of the card user Y (the location is specified by the newly registered card usage history information), the use facility (station, store, etc.), Processing for specifying usage details (purchased products, etc.), usage date and time, and usage amount is executed.

  When the action details of the card user Y are analyzed, the action history management server 10A refers to the grant conditions stored in the content DB 12, and whether the action details of the card user Y satisfy any of the predetermined content grant conditions. (Step S203). “Granting conditions” include, for example, using a specific facility, purchasing a specific product, setting a specific area as an action range, being located in a specific area, etc. Applicable.

  If any of the grant conditions is satisfied, the action history management server 10A refers to the content DB 12 and determines the content to be assigned with the content associated with the satisfied grant condition (step S204). Then, a process of transmitting the determined content to the mobile communication terminal 40A is performed (step S205).

  As described above, in response to the reception of the card information from the mobile communication terminal 40A, the action history management server 10A analyzes the action details of the card user Y, and the process of giving the contents is executed.

  In the above example, when the IC card function is used and the card information is written, the mobile communication terminal 40A immediately transmits new card information to the action history management server 10A, and the card information from the mobile communication terminal 40A is transmitted. In response to the reception, the action history management server 10A immediately analyzes the action details and assigns the contents as necessary, so that it is possible to provide the contents that match the action details of the card user in real time. .

  In the above example, the action history management server 10A is configured to execute the collection of card information from the mobile communication terminal 40A, the analysis of the action details of the card user, and the provision of the contents. The action history management server 10A executes the process of collecting the card information and the process of providing necessary information of the card information to another content providing server, and the other content providing server analyzes the action contents of the card user. Content may be provided.

  In the above example, the content is transmitted to the mobile communication terminal 40A. However, the content transmission destination is not limited to the mobile communication terminal 40A, but is managed or designated by the card user Y who is the user of the mobile communication terminal 40A. Another terminal or IC card may be used. In this case, for example, the content is transmitted to the personal computer 80 via the communication network 60, the content is transmitted to the IC card 50A via the card information processing terminal 20A, or the content is transmitted to the personal computer 70. What is necessary is just to make it transmit to IC card 50A via the card reader / writer 71 connected to the personal computer 70.

  As described above, according to the second embodiment described above, a portable communication device (for example, an IC card or a portable communication terminal equipped with an IC card function) that communicates with an external device in a contact or non-contact manner. 40A) mobile communication device usage information (for example, card information) indicating the usage content is acquired via the communication network 60A, and the acquired mobile communication device usage information is an action history indicating an action history of a user who uses the mobile communication device. The behavior history management server 10A managed as information has mobile body usage history information (for example, a ticket gate passing log) indicating usage contents of a mobile body (for example, a railway) and electronic money usage history information (for example, electronic money usage history information). And an action history DB 11A for storing action history information including the electronic money deposit / withdrawal log) Referring to the action history information of the predetermined user including the band communication device usage information, analyze the action content of the predetermined user, determine whether the analyzed action content satisfies a predetermined content provision condition, When it is determined that the content granting condition is satisfied, the content is provided to the mobile communication device used by the predetermined user. Therefore, the action history information that is the usage history information of the transportation facility or facility is used. New and useful services that have been available will be provided.

  That is, by analyzing action history information including mobile body usage history information (for example, a ticket gate passage log) and electronic money usage history information (for example, an electronic money deposit / withdrawal log) indicating the usage contents of electronic money, Analyzing the action content and providing the content when the analyzed action content satisfies the grant condition, the user who provides the content according to the action content analyzed from the mobile usage history and the electronic money usage history Appropriate selection can be made, and content can be effectively provided to the selected user.

  In addition, when a mobile communication device (for example, an IC card, a mobile communication terminal 40A equipped with an IC card function) is newly registered with mobile communication device usage information (for example, card information), the newly registered mobile communication When the device usage information is immediately transmitted via the communication network 60A, the users who provide the content are collected in real time according to the behavior details analyzed from the mobile body usage history and the electronic money usage history. Appropriate selection can be made using card information, and content can be effectively provided to the selected user.

<Third Embodiment>
Next, a third embodiment of the present invention will be described with reference to the drawings.

  FIG. 8 is a block diagram showing an example of the configuration of the action history management system 100B according to the third embodiment of the present invention. As shown in FIG. 8, the action history management system 100B includes an action history management server 10B, a card information processing terminal 20B, a radio base station 30B, a mobile communication terminal 40B, and an IC card 50B.

  The action history management server 10B, the card information processing terminal 20B, and the wireless base station 30B are each connected to a communication network 60B such as the Internet. The mobile communication terminal 40B performs wireless communication with the wireless base station 30B, and is connected to the communication network 60B via the wireless base station 30B.

  Note that any number of the card information processing terminal 20B, the wireless base station 30B, the mobile communication terminal 40B, and the IC card 50B may be provided.

  The action history management server 10B is configured by an information processing apparatus such as a WWW server, and is managed by, for example, a system administrator of this system. The action history management server 10B accumulates and accumulates card information (particularly, card ID and card use history information) acquired from the card information processing terminal 20B or the portable communication terminal 40B via the communication network 60B as action history information. It has a function of providing various services using the action history information.

  The action history management server 10B includes an action history DB 11B that stores action history information and a content DB 12B that stores contents. The action history DB 11B and the content DB 12B may be provided inside the action history management server 10B or may be provided outside. In the action history DB 11B, for example, information indicating the action history of each card user who uses the IC card, and the card ID and the card use history information among the card information stored in each IC card. Action history information (see FIG. 3), which is information including (see FIG. 2), is stored. In the content DB 12B, for example, content such as images, moving images, and music data that are given as a privilege and the grant conditions for each content are stored in association with each other.

  The card information processing terminal 20B communicates with the IC card 50B by a contact type or a non-contact type, and functions as a card reader that reads information (card information) stored in an IC memory mounted on the IC card 50B. It has various functions such as a function as a card writer for writing information to the IC memory and a function for transmitting card information to the action history management server 10B.

  The card information processing terminal 20B is a terminal device installed in a predetermined facility such as a station, a restaurant, a convenience store, a tourist facility, and more specifically, a ticket gate installed at a ticket gate of a railway station, And a payment machine installed in a retail store. The card information processing terminal 20B is, for example, a terminal such as an information distribution terminal for providing services that reads various information (card information) stored in an IC memory mounted on the IC card 50B and distributes various types of information. It may be a device.

  The mobile communication terminal 40B is a communication device such as a mobile phone terminal or a PDA, and, like the card information processing terminal 20B, functions as a card reader, a function as a card writer, and card information to the action history management server 10B. It has various functions such as a transmission function.

  In addition, it is good also as providing the function which IC card 50B has in the mobile communication terminal 40B. In this case, it may not have a function as a card reader or a function as a card writer.

  The IC card 50B is equipped with an IC chip having functions for communicating with the card information processing terminal 20B and the portable communication terminal 40B and performing various controls. Information necessary for passing the ticket gates, purchasing products, etc. Various information such as card usage history information indicating the usage history of 50B (card ID for uniquely identifying the IC card 50B, commuter pass information, electronic money (electronic money) information, ticket gate passage log and electronic money deposit / withdrawal log) And an IC memory for storing card usage history information (see FIG. 2).

  The action history management server 10B acquires card information (information including a card ID and card usage history information) from the card information processing terminal 20B and the mobile communication terminal 40B via the communication network 60B, and supports the acquired card usage history information. A process of storing in association with the card ID to be performed is performed.

  In this example, when the card user uses the IC card in the card information processing terminal 20B, or for the card user to transmit the card information stored in the IC card using the mobile communication terminal 40B by his / her own intention. Card information is read from the card information processing terminal 20B or the portable communication terminal 40B to the behavior history management server 10B via the communication network 60B. Is sent. When the behavior history management server 10B receives the card information, the behavior history management server 10B stores the received card information in the behavior history DB 11B, analyzes the card usage details of the corresponding card user, and gives a predetermined amount to the card user who satisfies the grant condition. Process to provide content.

Next, the operation of the action history management system 100B of this example will be described.
FIG. 9 is a flowchart illustrating an example of content providing processing executed by the action history management server 10B. Here, in response to the reception of card information transmitted by the card user P operating the mobile communication terminal 40B, the action history management server 10B performs a process of analyzing the card usage details of the card user P and adding content. A case will be described as an example. Note that the contents of processing not related to the present invention may be omitted.

  In the content providing process, when the action history management server 10B receives the card information from the mobile communication terminal 40B (step S301), the action history management server 10B specifies the card user P by the card ID included in the card information and uses the received card information. The card usage history information included is stored in the behavior history DB 11B as the card usage history information of the card user P (in association with the card ID of the card user P), and the card user P stored in the behavior history DB 11B. The card usage history information of the day is specified, and the card usage details of the card user P on the day are analyzed using the specified card usage history information (step S302).

  In step S302, using the card usage history information, the number of specific facilities (one or more specific facilities determined in advance) used by the card user P on the day, and the electronic money used by the card user P on the day at the specific facility. A process of specifying card usage details determined in advance, such as the total amount of cards and the number of specific facilities where the card user P uses electronic money, is executed.

  When analyzing the card usage details of the card user P, the action history management server 10B refers to the granting conditions stored in the content DB 12B, and the card usage details of the card user P satisfy one of the predetermined content granting conditions. It is determined whether or not there is (step S303). “Granting conditions” are, for example, that the IC card is used during the day at a predetermined number (for example, three) or more of specific facilities, and the total amount of electronic money used at the specific facility on the day is a predetermined amount (for example, 500 yen) This is the case, for example, that a predetermined amount (for example, three) or more is used for a predetermined amount (for example, 500 yen) or more on the day using an IC card in a specific facility.

  If any of the grant conditions is satisfied, the action history management server 10B performs a winning determination process (step S304). The winning determination process is a process of determining whether the winning or the winning is determined by, for example, random number lottery. Note that the winning probabilities may be varied depending on the established grant conditions and the target card user. Further, this winning determination process may not be performed.

  When it is determined that the winning is determined by the winning determination process (Y in step S305), the action history management server 10B refers to the content DB 12B and determines the content to which the content associated with the satisfied grant condition is to be given. Then, a process of transmitting the determined content to the mobile communication terminal 40B is performed (step S306).

  In addition, what is necessary is just to notify that it was defeated with respect to the portable communication terminal 40B, when it determines with defeat by the winning determination process.

  As described above, in response to the reception of the card information from the mobile communication terminal 40B, the action history management server 10B analyzes the card usage details of the card user P and executes the process of giving the contents.

  In the above example, the behavior history management server 10B performs all of the collection of card information from the mobile communication terminal 40B, analysis of card usage details of the card user, and provision of content, but the mobile communication terminal 40B The action history management server 10B executes a process of collecting card information from the card and a process of providing necessary information out of the card information to another content providing server, and the other content providing server determines the card usage details of the card user. Analysis and content provision may be performed.

  As described above, according to the above-described third embodiment, the mobile communication device (for example, IC card 50B, mobile communication equipped with an IC card function) that communicates with an external device in a contact or non-contact manner. Mobile communication device usage information (for example, card information) indicating the usage content of the terminal) is acquired via the communication network 60B, and the acquired mobile communication device usage information is an action history indicating an action history of a user who uses the mobile communication device. The behavior history management server 10B managed as information has mobile body usage history information (for example, a ticket gate passing log) indicating usage contents of a mobile body (for example, a railway) and electronic money usage history information (for example, electronic money usage history information). And an action history DB 11B for storing action history information including the electronic money deposit / withdrawal log) Referring to the action history information of the predetermined user including the band communication device usage information, the usage details of the mobile communication device of the predetermined user are analyzed, and the usage conditions of the analyzed mobile communication device are determined in advance. Since it is configured to provide content for mobile communication devices used by a predetermined user when it is determined that the content granting condition is satisfied, the usage history of transportation facilities and facilities It becomes possible to provide a new and useful service using action history information that is information.

  That is, by analyzing action history information including mobile body usage history information (for example, a ticket gate passage log) and electronic money usage history information (for example, an electronic money deposit / withdrawal log) indicating the usage contents of electronic money, The mobile communication device is analyzed based on the mobile usage history and the electronic money usage history because the usage content of the mobile communication device is analyzed and the content is provided when the analyzed usage content of the mobile communication device satisfies the grant conditions. It is possible to appropriately select the user who provides the content according to the usage details of the user, and to effectively provide the content to the selected user.

  As described above, according to each of the above-described embodiments, the mobile communication device (for example, the IC card 50, 50B, the mobile communication equipped with the IC card function) that communicates with the external device by the contact type or the non-contact type. Mobile communication device usage information (for example, card information) indicating the usage content of the terminal 40A) is acquired via the communication networks 60, 60A, and 60B, and the acquired mobile communication device usage information is used by the user using the mobile communication device. The behavior history management servers 10, 10 </ b> A, and 10 </ b> B that manage the behavior history information indicating the history include the mobile body usage history information (for example, the ticket gate passage log) indicating the usage content of the mobile body (for example, the railway) and the usage content of the electronic money. Action history DBs 11, 11 A, and 11 B for storing action history information including electronic money use history information (for example, electronic money deposit / withdrawal log) indicating Because it is configured to analyze the motion history information, create or select the provision target information (boarding station summary graph, content) based on the analysis result, and output the created or selected provision target information, It becomes possible to provide a new and useful service using action history information which is usage history information of transportation facilities and facilities.

  Although not specifically mentioned in the above-described embodiment, the action history management servers 10, 10A, and 10B, for example, according to the processing programs (behavior history management programs) stored in the storage medium included in the action history management server 10, 10A, 10B. Processing is being executed.

  According to the present invention, it is useful to provide a new and useful service using action history information that is use history information of transportation facilities and facilities.

10 Action history management server 11 Action history DB
20 Card Information Processing Terminal 30 Wireless Base Station 40 Mobile Communication Terminal 50 IC Card 60 Communication Network 100 Action History Management System

Claims (10)

A user who uses a communication device to obtain portable communication device usage information indicating the usage content of a portable communication device that communicates with an external device in a contact or non-contact manner, and uses the portable communication device using the acquired portable communication device usage information. It is an action history management server that manages as action history information indicating the action history of
Action history information storage means for storing action history information including mobile object use history information indicating use contents of a mobile object and electronic money use history information indicating use contents of electronic money;
A facility use user specifying means for referring to the electronic money use history information included in the action history information and for specifying a user who uses all of the plurality of analysis target facilities designated as analysis targets;
With reference to the mobile body usage history information included in the action history information, among the users specified by the facility usage user specifying means , at least one location of the plurality of analysis target facilities using the mobile body Mobile user identification means for identifying the user who visited
Use start location specification that refers to the mobile use history information included in the action history information and specifies the use start location where each user specified by the mobile use user specifying means starts using the mobile. Means,
With reference to the mobile body usage history information and the electronic money usage history information included in the behavior history information, a travel route that each user specified by the mobile body usage user specifying means has moved using the mobile body, and A behavior pattern specifying means for specifying a behavior pattern of each user including a visit order of the plurality of analysis target facilities and a stay time of each of the plurality of analysis target facilities;
The use start location of each user identified by the use start location identification means, aggregates and behavior pattern of each user identified by the behavioral pattern specifying means, total result information to create a total result information indicating the counting result Creating means;
An action history management server comprising: a total result information output means for outputting the total result information created by the total result information creation means. Total result information storage means for storing the total result information created by the total result information creating means;
Analysis result information creating means for analyzing a plurality of summary results respectively indicated by a plurality of summary result information created at a plurality of different points of time stored in the summary result information storage means and creating analysis result information indicating a predetermined analysis result; ,
Action history management server according to claim 1 Symbol placement including the analysis result information output means for outputting the analysis result information which the analysis result information producing means. The analysis result information creation means derives the use frequency of each analysis target facility for each user by referring to the aggregation result information created at a plurality of different times stored in the aggregation result information storage means, The behavior history management server according to claim 2 , wherein analysis result information indicating the predetermined analysis result is created for each group of users classified according to frequency. In response to obtaining the pre-Symbol mobile communication device usage information, by referring to the action history information of a predetermined user including the acquired mobile communication device usage information, and action content analyzing means for analyzing the action content of the predetermined user,
Condition determination means for determining whether or not the action content analyzed by the action content analysis means satisfies a predetermined content provision condition;
The content provision means which provides a content toward the portable communication tool which the said predetermined user uses according to having determined that content provision conditions are satisfy | filled by this condition determination means . 4. The action history management server according to any one of 3 above . The action history management server according to claim 4 , wherein when the mobile communication device usage information is newly registered, the mobile communication device immediately transmits the newly registered mobile communication device usage information via a communication network. In response to obtaining the pre-Symbol mobile communication device usage information, mobile communication by referring to the action history information of a predetermined user including the acquired mobile communication device usage information, analyzes the usage details of the portable communication tool of the predetermined user Use content analysis means,
Condition determining means for determining whether or not the usage content of the mobile communication device analyzed by the mobile communication device usage content analyzing means satisfies a predetermined content granting condition;
The content provision means which provides a content toward the portable communication tool which the said predetermined user uses according to having determined that content provision conditions are satisfy | filled by this condition determination means . 4. The action history management server according to any one of 3 above . And analysis means for analyzing the previous Symbol action history information,
Providing object information processing means for creating or selecting providing object information to be provided based on the analysis result of the analyzing means;
The action history management server according to any one of claims 1 to 3, further comprising provision target information output means for outputting provision target information created or selected by the provision target information processing means. A user who uses a communication device to obtain portable communication device usage information indicating the usage content of a portable communication device that communicates with an external device in a contact or non-contact manner, and uses the portable communication device using the acquired portable communication device usage information. An action history management program for executing processing to manage as action history information indicating the action history of
On the computer,
Included in the action history information stored in the action history information storage means for storing action history information including mobile object use history information indicating the use contents of the mobile object and electronic money use history information indicating the use contents of the electronic money Facility usage user identification processing for identifying a user who uses all of the plurality of analysis target facilities designated as analysis targets with reference to the electronic money usage history information
At least one location of the plurality of analysis target facilities using a mobile body among the users specified in the facility use user specifying process with reference to the mobile body usage history information included in the action history information Mobile user identification processing for identifying the user who visited
Referring to the moving body usage history information included in the action history information, use start location identification that identifies the usage start location where each user identified in the mobile body usage user identification process has started using the mobile body Processing,
With reference to the mobile body usage history information and the electronic money usage history information included in the action history information, each of the users specified in the mobile body usage user specifying process has moved using the mobile body, and , A behavior pattern specifying process for specifying a behavior pattern of each user including a visit order of the plurality of analysis target facilities and a stay time of each of the plurality of analysis target facilities;
Total result information to the the use start location of each user identified in using starting location identification process, aggregates and behavior pattern of each user identified in the action pattern identification process, create a calculated result information indicating the counting result Creation process,
An action history management program for executing the total result information output process for outputting the total result information created in the total result information creation process. In the computer,
Action history storing action history information including mobile object use history information indicating the use contents of a mobile object and electronic money use history information indicating the use contents of electronic money in response to the acquisition of the mobile communication device use information Of the configuration history information stored in the information storage means, referring to the action history information of the predetermined user including the acquired mobile communication device usage information, action content analysis processing for analyzing the action content of the predetermined user;
A condition determination process for determining whether the action content analyzed in the action content analysis process satisfies a predetermined content granting condition;
A content providing process for providing content to the portable communication device used by the predetermined user in response to determining that the content granting condition is satisfied in the condition determining process;
The action history management program according to claim 8 for further execution. In the computer,
Action history storing action history information including mobile object use history information indicating the use contents of a mobile object and electronic money use history information indicating the use contents of electronic money in response to the acquisition of the mobile communication device use information A portable communication device that analyzes the usage contents of the predetermined user's portable communication device with reference to the action history information of the predetermined user including the acquired portable communication device usage information among the configuration history information stored in the information storage means Usage analysis processing,
A condition determination process for determining whether or not the usage content of the mobile communication device analyzed in the mobile communication device usage content analysis process satisfies a predetermined content granting condition;
A content providing process for providing content to the portable communication device used by the predetermined user in response to the determination that the content granting condition is satisfied in the condition determining process;
The action history management program according to claim 8 for further execution.

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