JP5506969B1 - Data recording method, data search method, data recording device, and data search device - Google Patents

Abstract

A method for recording data is provided.
A data processing apparatus includes: area specifying information for uniquely specifying a plurality of areas indicating a predetermined range set on a map; and related information associated with the area specifying information. A data set setting means for setting a data set; and a data recording means for recording a plurality of data corresponding to a set of region specifying information and related information in a recording device for the data set set by the data set setting means; And weight value setting means for setting a weight value corresponding to the area of the region for each of the plurality of data recorded by the data recording means.
[Selection] Figure 1

Description

  The present invention relates to a data recording method, a data search method, a data recording device, and a data search device.

  One of the effective methods for analyzing multi-dimensionally intertwined data managed by a database management system is OLAP (Online Analytical Processing). The OLAP usually has a problem that it is a very expensive and complicated solution, such as requiring a large investment in the operation server, and a high software license fee and staff training cost. A data management system that does not use a database management system is disclosed in, for example, Patent Document 1. In this data management system, a key-value module is used as a data operation module that stores a plurality of key / value pairs and enables associative access by designating a key to the set. The key-value module uses a key and a value. A set of value pairs is managed as an XML document.

JP 2001-101042 A

  However, in the conventional data management system, no method has been assumed for recording data in association with the area set on the map.

The data recording method according to the present invention includes a region specifying information for uniquely specifying a plurality of regions indicating a predetermined range on the map, which are set on the map so that each of them partially overlaps, and the region specifying information. A data set setting procedure for setting a data set composed of related information to be associated, and data corresponding to a set of region specifying information and related information is recorded for the data set set in the data set setting procedure. This is a method for causing a computer to execute a data recording procedure and a weight value setting procedure for setting a weight value according to the area of the area for data recorded by the data recording procedure.
In the present invention, in the weight value setting procedure, the weight value may be calculated and set for the data using a function having the area of the region as a variable.
When the same data is recorded for the data sets that are set for different areas set on the map, the weight value setting procedure totals the areas of the areas corresponding to those data sets. A weight value corresponding to the total area may be set for the data recorded in these data sets.
In the data set setting procedure, the data set may be set by associating the area specifying information with at least one related information.
In the data set setting procedure, specific information for specifying a user who is permitted to access data or a terminal which is permitted to access data may be recorded as related information.
The data recording procedure is performed when the user or terminal specified by the specific information is within a predetermined range on the map specified by the area specifying information with respect to the set of the specific information and the area specifying information. Provided information for specifying information to be provided to the user may be recorded .
The data search method according to the present invention includes a region specifying information for uniquely specifying a plurality of regions indicating a predetermined range on the map , each of which is set on the map so as to partially overlap each other , and the region specifying information. When data corresponding to a set of region specifying information and related information is recorded in the recording device with respect to a data set composed of related information to be related, the data recorded for the data set is searched. A search request receiving procedure for receiving a search request for data and a search request receiving procedure by receiving the current location information of the search request terminal and related information from the search request terminal. based on the current position information, current position and area specifying information specifying step of specifying a region specifying information area belonging, the current position a plurality of regions of the search requesting terminal of a search requesting terminal By a point that overlaps, when a plurality of regions specified information area specifying information specifying step is identified is composed of a respective plurality of regions specifying information, related information and the search request reception process receives A data reading procedure for reading the data having the largest set weight value from the recording device among the data recorded for each of a plurality of data sets, and distribution information corresponding to the data read by the data reading procedure Is a method for causing a computer to execute a data transmission procedure for transmitting a message to a search requesting terminal.
The data recording apparatus according to the present invention includes area specifying information for uniquely specifying a plurality of areas indicating a predetermined range on the map, which are set on the map so as to partially overlap each other , and the area specifying information. Data set setting means for setting a data set composed of related information to be associated, and data corresponding to a set of region specifying information and related information is recorded for the data set set by the data set setting means And a weight value setting means for setting a weight value corresponding to the area of the area for the data recorded by the data recording means.
In the present invention, the weight value setting means may calculate the weight value using a function having the area of the region as a variable and set the weight value for the data.
When the same data is recorded for the data sets set for different areas set on the map, the weight value setting means sums the areas of the areas corresponding to the data sets. A weight value corresponding to the total area may be set for the data recorded in these data sets.
The data set setting means may record, as related information, specific information for specifying a user who is permitted to access data or a terminal which is permitted to access data.
The data set setting means may record user information for specifying a user permitted to access the data as related information.
When the user or terminal specified by the specific information is within a predetermined range on the map specified by the area specifying information with respect to the set of the specific information and the area specifying information, the data recording means Provided information for specifying information to be provided to the user may be recorded .
The data search device according to the present invention includes a region specifying information for uniquely specifying a plurality of regions indicating a predetermined range on the map , each of which is set on the map so as to partially overlap each other , and the region specifying information When data corresponding to a set of region specifying information and related information is recorded in the recording device, the data recorded for the data set is A data search apparatus for searching, comprising: a search request receiving means for receiving a search request for data by receiving current position information of a search request terminal and related information from a search request terminal; and a search request receiving means based on the received current position information, current position and area specifying information specifying means for specifying the area specifying information of the areas belonging to the search request terminal, the current location of the search request terminal By a plurality of regions are point overlap, when a plurality of regions specified information area specifying information specifying step is identified, respectively of the plurality of regions specifying information specified by the region specifying information specifying means, the search request Data reading means for reading from the recording device data having the largest set weight value from among the data recorded for each of the plurality of data sets composed of the related information received by the receiving means, And a data transmission means for transmitting the data read by the data reading means to the search requesting terminal.

  According to the present invention, for a data set composed of area specifying information for uniquely specifying a plurality of areas indicating a predetermined range set on a map, and related information associated with the area specifying information Then, by recording a plurality of data corresponding to a set of region specifying information and related information and setting a weight value corresponding to the area of the region for each of the plurality of data, Weighting based on the area of the region can be performed.

It is a block diagram which shows the structure of one Embodiment of a data processor. It is a figure which shows the example of a setting of the area | region on a map. It is a flowchart figure which shows the flow of a data set recording process. It is a flowchart figure which shows the flow of a data search process. It is a figure which shows an example of a weighting function.

  FIG. 1 is a block diagram illustrating a configuration of an embodiment of a data processing apparatus according to the present embodiment. As the data processing device 100, for example, a device such as a personal computer (personal computer) or a server is used. The data processing device 100 includes an operation member 101, a connection IF 102, a control device 103, a recording device 104, and a display device 105.

  The operation member 101 includes various devices operated by an operator of the data processing device 100, such as a keyboard and a mouse.

  The connection IF 102 is an interface for connecting the data processing apparatus 100 to a communication line such as a LAN or the Internet. For example, a wired communication module for connecting to the communication line by wire, or a wireless connection to the communication line. A wireless communication module or the like is used.

  The control device 103 includes a CPU, a memory, and other peripheral circuits, and controls the entire data processing device 100. The memory constituting the control device 103 is a volatile memory such as SDRAM, for example. This memory is used as a work memory for the CPU to expand the program when the program is executed and a buffer memory for temporarily recording data. For example, data read through the connection IF 102 is temporarily recorded in the buffer memory. In the present embodiment, processing for data recording and data retrieval, which will be described later, is executed by the control device 103.

  The recording device 104 is a recording device for recording various data stored by the data processing device 100, data of a program to be executed by the control device 103, and the like, for example, HDD (Hard Disk Drive) or SSD (Solid State). Drive) or the like is used. The program data recorded in the recording device 104 is provided by being recorded on a recording medium such as a CD-ROM or DVD-ROM, or provided via a network, and records the program data acquired by the user. By installing in the device 104, the control device 103 can execute the program.

  The display device 105 is, for example, a liquid crystal monitor, and displays various display data output from the control device 103.

  In data processing apparatus 100 in the present embodiment, control apparatus 103 is associated with area specifying information for uniquely specifying a plurality of areas indicating a predetermined range set on a map, and the area specifying information. A data set composed of related information is set, and data corresponding to a set of region specifying information and related information is recorded in the recording device 104 for the data set. The control device 103 sets a weighting value corresponding to the area of the area corresponding to the area specifying information constituting the data set for the data recorded for the data set. A method for setting the weighting value will be described later.

  The control device 103 receives the current position information of the search request terminal and the related information from a search request terminal (not shown) connected via a communication line, receives the data search request, and receives the received current position. Based on the information, the area specifying information of the area to which the current position of the search request terminal belongs is specified, and the data recorded for the data set composed of the specified area specifying information and the received related information is recorded. Read from 104 and send to the search requesting terminal.

  At this time, when the current position of the search request terminal corresponds to a point included in a plurality of areas, the control device 103 specifies a plurality of area specifying information to which the current position belongs. In this case, the control device 103 selects each data from among data recorded for each of a plurality of data sets composed of each of the plurality of area specifying information and related information received from the search request terminal. The data is read from the recording device 104 based on the weight value set for. A method of reading data based on the weight value set for each data from among a plurality of data will also be described later. Hereinafter, processing in the data processing apparatus 100 according to the present embodiment will be described in detail.

  The control device 103 sets a data set based on an instruction from the user of the data processing device 100 and records it in the recording device 104. As described above, the data set includes area specifying information for uniquely specifying a plurality of areas indicating a predetermined range set on the map, and related information associated with the area specifying information. . The area is arbitrarily set by a user of the data processing apparatus 100 as a closed area that can specify a range on the map, such as a rectangle or a circle. For example, FIG. 2 shows an example in which areas 2a, 2b, 2c, 2d, and 2e are set on the map.

  In FIG. 2, roads and the like on the map are represented by solid lines, and regions are represented by broken lines. The area can be set so as to include other areas like the area 2a, or the areas on the map can be set to partially overlap like the areas 2b, 2c, and 2d. it can. Moreover, it can also set so that a range may not overlap with another area | region like the area | region 2e. In addition, in FIG. 2, a range where no area is set is included on the map, but a plurality of areas are set so as to cover the entire map so that each point on the map belongs to one of the areas. You may make it do. How to set the area may be arbitrarily determined by the user according to the purpose of use of the data set described later.

  The control device 103 assigns area specifying information for uniquely specifying each area to each of the set areas. For example, a unique ID (hereinafter referred to as “area ID”) may be attached to each area.

  In addition, the user defines related information associated with each area. What information is defined as related information depends on what data the user wants to record in the data set. For example, assuming a case where a user provides a service for delivering an advertisement to an advertisement space on a WEB page displayed on a search request terminal, information for specifying the advertisement space may be defined as related information. In this case, the user can record information for specifying the advertisement data displayed in the advertisement space with respect to the data set including the area ID and the information for specifying the advertisement space.

Specifically, when i is a variable, regionX is polygonXi, information for specifying an advertisement space is publisherYi, and information for specifying advertisement data is contentsZi, the following formula (1) is used. Record data in the data set.
publisherYi: polygonXi = contentsZi (1)

  For example, a case will be described in which advertising data is recorded for a pair with each area shown in FIG. 2 when information for specifying an advertising space is publisherY1. The region 2a shown in FIG. 2 is polygonX1, the region 2b is polygonX2, the region 2c is polygonX3, the region 2d is polygonX4, and the region 2e is polygonX5. In addition, advertisement data represented by contentsZ1 is distributed to the search request terminal whose current position is in the area 2a, and for the search request terminal in the search request terminal whose current position is in the area 2b, The advertisement data represented by the contentsZ2 is distributed, and the advertisement data represented by the contentsZ3 is distributed to the search requesting terminal whose current position is in the area 2c. Further, the advertisement data represented by contentsZ4 is distributed to the search request terminal whose current position is in the area 2d, and is represented by contentsZ5 to the search request terminal whose current position is in the area 2e. Advertising data shall be distributed. In this case, when these data sets are expressed using the equation (1), the following equations (2) to (6) are obtained.

publisherY1: polygonX1 = contentsZ1 (2)
publisherY1: polygonX2 = contentsZ2 (3)
publisherY1: polygonX3 = contentsZ3 (4)
publisherY1: polygonX4 = contentsZ4 (5)
publisherY1: polygonX5 = contentsZ5 (6)

  By defining such a data set and recording data, the user can use the map space specified by the region ID and the advertisement space on the WEB page specified by the information for specifying the advertisement space. The content on the map and the contentsZi of the advertisement data highly related to the advertisement space can be recorded.

  For this reason, when a WEB page is browsed on the search request terminal in a data search process described later, a control device (not shown) of the search request terminal specifies an advertisement space arranged on the WEB page. Information (publisherYi) and the current position information of the search request terminal are transmitted to the data processing device 100, and a search for advertisement data to be displayed on the advertisement space is requested, the current position of the search request terminal and the WEB page It is possible to acquire advertisement data that is highly relevant to the advertisement space arranged in and to be displayed in the advertisement space.

Further, in the present embodiment, as described above, the control apparatus 103 weights the data recorded in the data set according to the area area corresponding to the area specifying information constituting the data set. Set. For example, a weighting function using the area area as a variable is prepared in advance, and the control device 103 sets a weight value corresponding to the area area of each area calculated using the weighting function for the data. As the weighting function, for example, a function such as the following equation (7) is used.
polygonXi weight value (F_polygonXi) = 1 + LOG (1 + LOG (1 / polygonXi area)) (7)

  In the data processing device 100, the control device 103 identifies the region ID (polygonXi) of the region including the current location of the search request terminal based on the current location information received from the search request terminal, and identifies the identified polygonXi and the search request terminal. ContentZi recorded in the data set composed of publisherYi received from the. The read contentsZi and the corresponding advertisement data for distribution are recorded in the recording apparatus 104 in association with each other in advance, and the control apparatus 103 reads the distribution advertisement data corresponding to the read contentsZi from the recording apparatus, Send to search request terminal. As a result, the control device 103 can distribute the contents of the WEB page being browsed at the search request terminal and the advertisement data highly relevant to the point where the WEB page is being browsed.

  When a data set is recorded as shown in the above formulas (2) to (6), in the area 2e where the information for specifying the advertisement space from the search requesting terminal is publisherY1 and the current position information is polygonX5 When receiving the search request by receiving the position information, the control device 103 reads the data set of the equation (6) from the recording device 104, and distributes the data based on the contentsZ5 recorded in the data set. The advertisement data is specified and distributed to the search request terminal.

  The location information of a point not included in any other region other than the region 2a is received from the search request terminal in the region 2b where the information for specifying the advertisement space is publisherY1 and the current position information is polygonX2. When receiving the search request, the control device 103 reads the data set of Expression (2) and the data set of Expression (3) from the recording device 104. Then, the advertisement data for distribution is specified based on the contentsZ1 recorded in the data set of Expression (2) and the contentsZ2 recorded in the data set of Expression (3).

In this case, the control device 103 compares the weight value set for the contentsZ1 with the weight value set for the contentsZ2, and uses the contentsZi with the larger weight value as advertisement data for distribution. Identify and distribute to search request terminals. That is, the control apparatus 103 calculates the maximum value of the weight value F_polygonXi using the following equation (8), and specifies the advertisement data for distribution based on the contentsZi in which the calculated maximum value is set. In the following formula (8), Max is a function for obtaining the maximum value.
Maximum value of F_polygonXi = Max (F_polygonXi) (8)

  The location information of a point that is not included in any other region other than the region 2a in the region 2c where the information for specifying the advertisement space is publisherY1 and the current position information is polygonX3 from the search request terminal When receiving the search request, the control device 103 reads the data set of Expression (2) and the data set of Expression (4) from the recording device 104. Then, based on the contentsZ1 recorded in the data set of Expression (2) and the contentsZ3 recorded in the data set of Expression (4), it is set for the contentsZ1 using Expression (8). The maximum value of the weight value and the weight value set for the contentsZ3 is calculated. Then, the advertisement data for distribution is specified based on the contentsZi in which the calculated maximum value is set, and distributed to the search request terminal.

  The location information of a point not included in any other region other than the region 2a is received from the search request terminal in the region 2d where the information for specifying the advertisement space is publisherY1 and the current location information is polygonX4. When receiving the search request, the control device 103 reads the data set of Expression (2) and the data set of Expression (5) from the recording device 104. Then, based on the contentsZ1 recorded in the data set of Expression (2) and the contentsZ4 recorded in the data set of Expression (5), it is set for the contentsZ1 using Expression (8). The maximum value of the weight value and the weight value set for the contentsZ4 is calculated. Then, the advertisement data for distribution is specified based on the contentsZi in which the calculated maximum value is set, and distributed to the search request terminal.

  A search request is received from the search request terminal by receiving position information of a point in a range where the area 2b where publisherY1 is the information for specifying the advertisement space and the area 2b where the current position information is polygonX2 and the area 2c where polygonX3 is overlapped. In such a case, the control device 103 reads the data set of Expression (2), the data set of Expression (3), and the data set of Expression (4) from the recording device 104. Based on the contentsZ1 recorded in the data set of Expression (2), the contentsZ2 recorded in the data set of Expression (3), and the contentsZ3 recorded in the data set of Expression (4), The maximum value of the weight value set for contentsZ1, the weight value set for contentsZ2 and the weight value set for contentsZ3 is calculated using Expression (8). Then, the advertisement data for distribution is specified based on the contentsZi in which the calculated maximum value is set, and distributed to the search request terminal.

  A search request is received from the search request terminal by receiving position information of a point in a range where the information for specifying the advertisement space is publisherY1, the area 2b where the current position information is polygonX2, and the area 2d where polygonX4 is overlapped. In such a case, the control device 103 reads the data set of Expression (2), the data set of Expression (3), and the data set of Expression (5) from the recording device 104. Then, based on the contentsZ1 recorded in the data set of Expression (2), the contentsZ2 recorded in the data set of Expression (3), and the contentsZ4 recorded in the data set of Expression (5), The maximum value of the weight value set for the contentsZ1, the weight value set for the contentsZ2 and the weight value set for the contentsZ4 is calculated using Expression (8). Then, the advertisement data for distribution is specified based on the contentsZi in which the calculated maximum value is set, and distributed to the search request terminal.

  A search request is received from the search request terminal by receiving position information of a point in the range where the area 2c where the information for specifying the advertisement space is publisherY1 and the current position information is polyX3 and the area 2d where polygonX4 is overlapped. In such a case, the control device 103 reads the data set of Expression (2), the data set of Expression (4), and the data set of Expression (5) from the recording device 104. Based on the contentsZ1 recorded in the data set of Expression (2), the contentsZ3 recorded in the data set of Expression (4), and the contentsZ4 recorded in the data set of Expression (5), The maximum value of the weight value set for the contentsZ1, the weight value set for the contentsZ3, and the weight value set for the contentsZ4 is calculated using Expression (8). Then, the advertisement data for distribution is specified based on the contentsZi in which the calculated maximum value is set, and distributed to the search request terminal.

  The location information of the point within the range where the region 2b where the information for identifying the advertisement space is publisherY1 and the current location information is polygonX2 and the region 2c where polygonX3 and the region 2d where polygonX4 overlap is received from the search request terminal. When the search request is received, the control device 103 receives the data set of the formula (2), the data set of the formula (3), the data set of the formula (4), and the data of the formula (5) from the recording device 104. Read the set. Then, contentsZ1 recorded in the data set of Expression (2), contentsZ2 recorded in the data set of Expression (3), contentsZ3 recorded in the data set of Expression (4), and Expression (5) ) Based on the contents Z4 recorded in the data set of (), the weight value set for the contents Z1 using the equation (8), the weight value set for the contents Z2, and the contents Z3 The maximum value of the set weight value and the weight value set for the contentsZ4 is calculated. Then, the advertisement data for distribution is specified based on the contentsZi in which the calculated maximum value is set, and distributed to the search request terminal.

  As described above, by using the above-described data set for advertisement distribution, advertisement data corresponding to the current position of the user can be distributed to the user of the search request terminal, thereby improving the advertising effect. be able to. For example, if an advertisement for a restaurant near the user's current location is distributed on a WEB page viewed by the user, the user may be interested in the advertisement rather than distributing an advertisement for a restaurant in an unrelated place. Can increase the sex.

  In addition, since the data set includes information for specifying the advertisement space, it is possible to distribute an advertisement along the contents of the WEB page being browsed by the user. For example, in relation to publisherYi of an advertising space arranged on a music website, and polyXi of an area on the map, music-related facilities existing in or near the area specified by polygonXi, for example, Record advertisements for live houses and CD shops. If it does in this way, the advertisement regarding the music related facility near the present position can be distributed to the user who browsed the music WEB site, and the possibility that the user is interested in the advertisement can be further increased.

  Furthermore, since the weight value corresponding to the area of the area corresponding to the area specifying information constituting the data set is set for the data recorded for the data set, when there is a search request, The search result can be returned in consideration of the importance of the data according to the area of the region. For example, using the weighting function shown in Equation (7), if the weight value is calculated and set in the data with an algorithm in which the weight value increases as the area of the area decreases, a specific value on the map is set. Considering that the data recorded for a narrow range is highly likely to be data specific to the range on the map, it is possible to distribute data that more closely matches the current position of the user.

  FIG. 3 is a flowchart showing the flow of data set recording processing in the present embodiment. The processing shown in FIG. 3 is executed by the control device 103 as a program that is activated when the operation member 101 is operated by the user of the data processing device 100 and a data set is set.

  In step S10, the control device 103 sets the above-described data set based on an instruction from the user. Then, it progresses to step S20.

  In step S20, the control device 103 records data on the data set set in step S10 based on an instruction from the user, and records the data set on which the data is recorded in the recording device 104.

  Thereafter, the process proceeds to step S30, and the control device 103 calculates a weight value corresponding to the region, using the weighting function shown in Expression (7). Thereafter, the process proceeds to step S40.

  In step S40, the control device 103 records the weight value calculated in step S30 in association with the data recorded in step S20. Thereafter, the process ends.

  FIG. 4 is a flowchart showing the flow of data search processing in the present embodiment. The process shown in FIG. 4 shows the flow of the data search process for performing advertisement distribution to the search request terminal as described above as an example of the data search process. The process shown in FIG. 4 specifies the current location information and information (publisherYi) for specifying the advertisement space on the WEB page displayed on the search request terminal from the search request terminal described above. When the received search request is received, it is executed by the control device 103 as a program to be started.

  In step S110, the control apparatus 103 specifies the area ID (polygonXi) of the area including the current position of the search request terminal based on the current position information received from the search request terminal. Then, it progresses to step S120.

  In step S <b> 120, the control device 103 specifies a data set composed of the specified polygonXi and the publisherYi received from the search requesting terminal, and reads it from the recording device 104. Thereafter, the process proceeds to step S130.

  In step S130, the control apparatus 103 reads the data (contentsZi) recorded in the data set read in step S130, and specifies the advertisement data corresponding to the read data as distribution advertisement data. At this time, when a plurality of polygonXi are specified in step S110 and a plurality of data sets are specified in step S120, the weight set in association with the data using equation (8) as described above. The distribution advertisement data is specified based on the data having the maximum value. Thereafter, the process proceeds to step S140.

  In step S140, the control device 103 reads the specified distribution advertisement data from the recording device 104, and transmits it to the search request terminal that is the search request source. Thereafter, the process ends.

According to the embodiment described above, the following operational effects can be obtained.
(1) The control device 103 is a data set including area specifying information for uniquely specifying a plurality of areas indicating a predetermined range set on a map, and related information associated with the area specifying information. The data corresponding to the set of region specifying information and related information is recorded for the set data set, and the weight value corresponding to the area of the region is set for the recorded data. . As a result, the user can set an arbitrary area on the map and record data in a data set composed of the area and related information. In addition, when performing a data search based on a request from the search request terminal, it is only necessary to read data recorded in a data set in which the region specifying information received from the search request terminal matches the related information. Search can be performed at high speed. Furthermore, for the recorded data, a weighting value corresponding to the area area corresponding to the area specifying information constituting the data set is set. Search results that take into account the importance of data can be returned.

(2) The control device 103 calculates the weight value using a weighting function with the area of the region shown in Expression (7) as a variable. This makes it possible to calculate the weight value using a predetermined algorithm set in advance. The weight value calculation algorithm can be easily changed by replacing the functions.

(3) The area can be set so as to include other areas like the area 2a shown in FIG. 2, and the areas on the map partially overlap like the areas 2b, 2c, and 2d It can also be set so that it does not overlap with other areas as in the area 2e. Thereby, the user can set an area in an arbitrary range on the map.

(4) The control device 103 receives the current position information and related information of the search request terminal from the search request terminal, accepts a data search request, and based on the received current position information, the current position of the search request terminal The area specifying information of the area to which the file belongs is specified, the data recorded for the data set composed of the specified area specifying information and the received related information is read from the recording device 104, and the read data is requested to be searched. Added to the terminal. This makes it possible to transmit data according to the current position of the search request terminal.

-Modification-
The data processing apparatus according to the above-described embodiment can be modified as follows.
(1) In the above-described embodiment, the control device 103 determines the area specifying information for uniquely specifying a plurality of areas indicating the predetermined range set on the map, and the association associated with the area specifying information. An example of setting a data set composed of information has been described. However, the control device 103 may set the data set by associating the area specifying information with a plurality of related information. For example, taking the above-described advertisement as an example, information publisherYai for specifying an advertisement space and data format formatYbi of advertisement data distributed to the advertisement space may be recorded as related information. As the data format formatYbi of the advertisement data, a data format of advertisement data to be displayed in the advertisement space such as a banner advertisement or a moving image advertisement is stored. In this case, the above-described equation (1) becomes the following equation (9).
publisherYai: formatYbi: polyXi = contentsZi (9)

  The control device 103 receives the current position information from the search request terminal, receives information for specifying the advertisement space (publisherYai), and information for specifying the data format that can be distributed to the advertisement space (formatYbi) and searches for it. When the request is received, the data set corresponding to the received information can be read to determine the advertisement data to be distributed.

  This makes it possible to record data for a data set in which a plurality of related information is associated with the area specifying information. Therefore, when recording data according to the current location of the search request terminal, a plurality of related information Detailed data based on information can be recorded.

(2) In the above-described embodiment, the example in which the control device 103 sets a data set including area specifying information and related information associated with the area specifying information has been described. And what kind of information is defined as related information depends on what kind of data the user wants to record in the data set. For example, the WEB page displayed on the search request terminal by the user When providing a service for distributing advertisements to the above advertisement space, information for specifying the advertisement space is defined as related information. Other examples of related information are as follows.

  For example, as related information, user profile information indicating an attribute of a user who accesses data recorded in the data set, and user information for specifying a user who is permitted to access data recorded in the data set are recorded. You can also. When the user profile information is related information and the user profile is the user's gender, the data to be transmitted to the men in the area as a data set in which the area specifying information and the user's gender are associated, and in the area Data to be transmitted to women can be recorded in different data sets. Further, when the user profile is a user's favorite music genre or movie genre, the data set in which the area specifying information and the user's favorite music genre or movie genre are associated with each other is a user who likes a specific music genre or a specific Data for a user who likes a movie genre can be recorded for each region where the user is located.

  Moreover, you may use several information as a user profile like sex, age, and a favorite music genre. For example, a male, 20-year-old, favorite music genre is set to a user profile that combines gender, age, and favorite music genre, like Western music, and a data set that records data corresponding to the user profile is set. For example, it is possible to provide optimal data that is highly likely to be of interest to the user for each gender, age, and favorite music genre. In addition, the age may be divided for each age such as 20 years old, 21 years old, 20 years old, 30 years old, 40 years old, 20 years old to 25 years old, 26 years old to 29 years old, 30 years old to 35 years old As described above, a predetermined range of ages may be grouped and classified.

  In addition, when user information is related information, data to be distributed for each user should be recorded for each region in which the user is located in a data set in which region specifying information is associated with user information. Can do. Further, terminal information for uniquely specifying the search request terminal may be defined as related information. In this case, data can be recorded for each search request terminal.

(3) In the above-described embodiment, the data set in which the data is recorded is recorded in the recording device 104, and the control device 103 performs data matching the search condition based on the data search request from the search request terminal. The example in which the set is read from the recording device 104 has been described. However, the control device 103 may read the data set from the recording device 104 to the RAM and read the data set that matches the search condition from the RAM based on the data search request from the search request terminal. As a result, the data search speed can be increased.

(4) In the above-described embodiment, as the data processing device 100, for example, an example using a device such as a personal computer (personal computer) or a server has been described. However, the present invention is not limited to a personal computer or a server as long as it is a recording apparatus for recording data or an apparatus or device that includes a control device for executing processing. For example, a portable terminal such as a PDA or a smartphone can be used as the data processing device 100.

(5) In the above-described embodiment, the example in which the weighting function is the function shown in Expression (7) has been described. However, the function shown in Expression (7) is an example of a weighting function, and other functions may be used. Note that what weighting function is set may be arbitrarily determined by the user according to the purpose of use of the data set. For example, as shown in FIG. 5A, the weighting function shown in Expression (7) may be used. As shown in FIG. 5B, for a region having a predetermined area Xj or more, The weighting function 5b may be set so that the weight value is always a constant value, for example, 1.

(6) In the above-described embodiment, the control device 103 uses the weighting function shown in Expression (7) for the data recorded for the data set, and uses the weighting function shown in the equation (7) as the region specifying information constituting the data set. The example in which the weighting value corresponding to the area of the corresponding region is set has been described. At this time, if the same data is recorded for the data sets set for different areas set on the map, the area of the areas corresponding to those data sets is summed up to calculate The weight value may be calculated using the weighting function shown in (7), and the calculated weight value may be set in the data recorded for each data set set for the different area. .

For example, a case where contentsZ6 is recorded in both of the areas 2b and 2e shown in FIG. 2 as shown in the following expressions (10) and (11) will be described as an example.
publisherY1: polygonX2 = contentsZ6 (10)
publisherY1: polygonX5 = contentsZ6 (11)

  In this case, the control device 103 sums the areas of the region 2b and the region 2e when calculating the weight value for the contentsZ6. Then, based on the total area, the weight value for contentsZ6 is calculated using the weighting function shown in Expression (7), and the data recorded in the data sets shown in Expressions (10) and (11) A weight value may be set for (contentsZ6).

  Note that the present invention is not limited to the configurations in the above-described embodiments as long as the characteristic functions of the present invention are not impaired. Moreover, it is good also as a structure which combined the above-mentioned embodiment and a some modification.

DESCRIPTION OF SYMBOLS 100 Data processing apparatus, 101 Operation member, 102 Connection IF, 103 Control apparatus, 104 Recording apparatus, 105 Display apparatus

Claims (14)

Area specifying information for uniquely specifying a plurality of areas indicating a predetermined range on the map, each set on the map so as to partially overlap each other, and related information associated with the area specifying information A data set setting procedure for setting the data set to be configured;
A data recording procedure for recording data corresponding to a set of the region specifying information and the related information for the data set set in the data set setting procedure;
A data recording method for causing a computer to execute a weight value setting procedure for setting a weight value corresponding to the area of the region for the data recorded in the data recording procedure. The data recording method according to claim 1,
The weight recording procedure is characterized in that the weight value setting procedure calculates the weight value using a function having the area of the region as a variable and sets the weight value. The data recording method according to claim 1 or 2,
In the case where the same data is recorded for the data sets set for different areas set on the map, the weight value setting procedure totals the areas of the areas corresponding to the data sets. A weight recording value is set for the data recorded in these data sets according to the total area . In the data recording method as described in any one of Claims 1-3,
In the data set setting procedure, the data set is set by associating the area specifying information with at least one related information . In the data recording method as described in any one of Claims 1-4 ,
In the data set setting procedure, specific information for specifying a user who permits access to the data or a terminal which permits access to the data is recorded as the related information . The data recording method according to claim 5 .
In the data recording procedure, when the user or the terminal specified by the specific information is within a predetermined range on the map specified by the area specifying information with respect to the set of the specific information and the area specifying information And providing information for specifying information to be provided to the user or the terminal . Area specifying information for uniquely specifying a plurality of areas indicating a predetermined range on the map, each set on the map so as to partially overlap each other, and related information associated with the area specifying information When data corresponding to a set of the region specifying information and the related information is recorded in a recording device with respect to the configured data set, the data set for searching the data set is searched for A data search method,
A search request receiving procedure for receiving the search request for the data by receiving the current position information of the search request terminal and the related information from the search request terminal;
An area specifying information specifying procedure for specifying the area specifying information of the area to which the current position of the search request terminal belongs, based on the current position information received by the search request receiving procedure;
When the current position of the search request terminal is a point where a plurality of areas overlap, when a plurality of the area specifying information is specified in the area specifying information specifying procedure, each of the plurality of area specifying information and The data having the largest set weight value is recorded from the recording device among the data recorded for each of the plurality of data sets composed of the related information received by the search request acceptance procedure. A data read procedure for reading;
A data search method for causing a computer to execute a data transmission procedure for transmitting distribution information corresponding to the data read in the data read procedure to the search request terminal. Area specifying information for uniquely specifying a plurality of areas indicating a predetermined range on the map, each set on the map so as to partially overlap each other, and related information associated with the area specifying information A data set setting means for setting the data set to be configured;
Data recording means for recording data corresponding to a set of the region specifying information and the related information for the data set set by the data set setting means;
A data recording apparatus comprising: weight value setting means for setting a weight value corresponding to the area of the region for the data recorded by the data recording means. The data recording device according to claim 8, wherein
The data recording apparatus characterized in that the weight value setting means calculates the weight value using a function with the area of the region as a variable and sets the weight value. The data recording apparatus according to claim 8 or 9,
When the same data is recorded for the data sets set for different areas set on the map, the weight value setting means totals the areas of the areas corresponding to the data sets. A weight recording value is set for the data recorded in these data sets in accordance with the total area . In the data recording device according to any one of claims 8 to 10,
The data set setting means sets the data set by associating the area specifying information with at least one related information . In the data recording device according to any one of claims 8 to 11 ,
The data set setting unit records, as the related information, specific information for specifying a user who permits access to the data or a terminal which permits access to the data. The data recording apparatus according to claim 12 .
When the user or terminal specified by the specific information is within a predetermined range on the map specified by the area specifying information for the set of the specific information and the area specifying information And providing information for specifying information to be provided to the user or the terminal . Area specifying information for uniquely specifying a plurality of areas indicating a predetermined range on the map, each set on the map so as to partially overlap each other, and related information associated with the area specifying information When data corresponding to a set of the region specifying information and the related information is recorded in a recording device with respect to the configured data set, the data set for searching the data set is searched for A data retrieval device,
Search request receiving means for receiving the current request information of the search request terminal and the related information from the search request terminal and receiving the search request for the data;
Area specifying information specifying means for specifying the area specifying information of the area to which the current position of the search request terminal belongs, based on the current position information received by the search request receiving means;
When the plurality of area specifying information is specified in the area specifying information specifying procedure because the current position of the search request terminal is a point where a plurality of areas overlap , the area specifying information specifying means specifies Weight set from among data recorded for each of the plurality of data sets composed of each of the plurality of region specifying information and the related information received by the search request receiving means Data reading means for reading the data having the largest value from the recording device;
A data search apparatus comprising: data transmission means for transmitting distribution information corresponding to the data read by the data read means to the search request terminal.

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