JP5506072B1 - Application introduction information distribution device and application introduction information distribution system - Google Patents

Abstract

Provided is an application introduction information distribution device having a configuration capable of distributing application introduction information according to whether or not it contributed to the installation of another application.
An application introduction information distribution device connected via a network to a user terminal that downloads and installs an application from a download service site, and the first value and the second value when an application introduction information distribution request is received from the user terminal The application identification information is read from the table according to the read condition set by using and the application introduction information of the application identified by the read application identification information is distributed to the user terminal, and newly from the user terminal on the user terminal The application identification information of the installed application is received, the application identification information of the application that contributed to the installation of the application identified by the received application identification information is specified, the first value of the identified application identification information and the received application identification Update the table with the second value of information.

Description

  The present invention relates to an application introduction information distribution device and an application introduction information distribution system.

  With the spread of applications (apps) that run on smartphones, systems are being developed that allow users to find apps that they have developed from a number of published apps. As such a system, the system described in Non-Patent Document 1 is known, and in this system, by displaying application introduction information of another application on an application developed by the user, The application introduction information of the application developed by the user is displayed on the other application only approximately 50% to 100% (Non-Patent Document 1).

"Appli Promotion", [online], [Search April 24, 2013], Internet <URL: http://www.applipromotion.com>

  However, in the conventional system, for example, when application introduction information of another application B is displayed on the application A, even if the display by the application A does not contribute to the installation of the application B, the application A's The application introduction information is displayed on an application other than the application A (eg, applications B and C). Therefore, in the above-described conventional system, application introduction information of applications that do not contribute to the installation of other applications is repeatedly distributed endlessly, and a load such as a server is wasted, and network traffic is wasted. There was a problem.

  Therefore, an object of the present invention is to provide an application introduction information distribution apparatus and an application introduction information distribution system that can distribute application introduction information according to whether or not it contributes to installation of other applications.

  According to the present invention, the above problem is solved by the following means. That is, the present invention is an application introduction information distribution device connected via a network to a user terminal that downloads and installs an application from a download service site, and installs application identification information for identifying the application and other applications Means for storing a table in which a first value indicating contribution to the application and / or a second value indicating installation due to the contribution of another application are stored in association with each other, and application introduction information from the user terminal Means for reading application identification information from the stored table in accordance with a read condition set using the first value and the second value when a distribution request is received; and the read application identification information Means for distributing application introduction information of the application identified by the user terminal to the user terminal; Means for receiving application identification information of an application newly installed on the user terminal; means for specifying application identification information of an application that contributed to installation of an application identified by the received application identification information; And a means for updating the stored table with respect to the first value of the application identification information and the second value of the received application identification information.

It is a schematic diagram which shows schematic structure of the application introduction information delivery system which concerns on embodiment of this invention. It is a schematic diagram which shows schematic structure of the application introduction information delivery apparatus which concerns on embodiment of this invention. It is a schematic diagram which shows the schematic structural example of the table which concerns on embodiment of this invention. It is a figure explaining the example of schematic operation | movement of the application introduction information delivery system which concerns on embodiment of this invention.

  EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated, referring attached drawing.

[App introduction information distribution system according to an embodiment of the present invention]
FIG. 1 is a schematic diagram showing a schematic configuration of an application introduction information distribution system according to an embodiment of the present invention.

  As shown in FIG. 1, an application introduction information distribution system according to an embodiment of the present invention is connected to a user terminal 20 that downloads and installs an application from a download service site 10, and is connected to the user terminal 20 via a network 30. And an application introduction information distribution device 40. Hereinafter, it demonstrates in order.

(Download service site 10)
The download service site 10 is a site that provides an application download service. The download service site 10 can be constructed by a single computer or can be constructed by using a plurality of computers. “APP STORE (registered trademark)” and “Google play (registered trademark)” are examples of the download service site 10.

(User terminal 20)
The user terminal 20 is a computer that downloads and installs an application from the download service site 10. A smartphone, a tablet terminal, a laptop personal computer, or the like is an example of the user terminal 20. In FIG. 1, only two user terminals 20 are illustrated in consideration of the visibility of the drawing. However, the application introduction information distribution system according to the embodiment of the present invention includes two or more user terminals 20. Yes.

(App introduction information distribution device 40)
The application introduction information distribution device 40 is a computer connected to the user terminal 20 via the network 30.

(App)
The application is an application program that is executed on the user terminal 20. The application is downloaded from the download service site 10 and installed in the user terminal 20. Further, in the embodiment of the present invention, for example, an application developer registers an application developed by the application introduction information distribution apparatus in advance so that the application introduction information distribution apparatus can receive an application introduction information distribution service. doing. This registration is performed by, for example, storing application names, application identification information, and the like in the application introduction information distribution device in association with each other. There are two types of apps: normal apps and special apps. The special application means an application that pays an advertising fee and desires distribution of application introduction information, and the normal application means an application that is not a special application.

  FIG. 2 is a schematic diagram showing a schematic configuration of the application introduction information distribution device according to the embodiment of the present invention.

  As shown in FIG. 2, the application introduction information distribution device 40 includes hardware such as a CPU (Central Processing Unit), a RAM (Random Access Memory), a ROM (Read Only Memory), and a hard disk. The processing performed by the application introduction information distribution device 40 according to the embodiment of the present invention is executed by the hardware operating in cooperation with each other.

  FIG. 3 is a schematic diagram illustrating a schematic configuration example of a table according to the embodiment of the present invention. 3, (a) is a schematic configuration example (part 1) of the table, and (b) is a schematic configuration example (part 2) of the table.

  As shown in FIG. 3, the table stored in the application introduction information distribution device 40 is a collection of data having records (rows) and columns (columns), and the application identification information, the first value, and / or the first value. Binary values are stored in different columns (rows) of the same record (row). By storing in the same record (row), the application identification information and the first value and / or the second value are associated with each other.

<App identification information>
The application identification information is information for identifying an application. The package name, URL scheme, bundle ID, and the like are examples of application identification information.

<First value>
The first value is a value indicating that it contributed to the installation of another application. The first value includes a variable value (see FIG. 3A) indicating the number of times that contributed to the installation of another application, and a constant value such as “1” stored every time it contributes to the installation of another application ( For example, see FIG. 3B.

<Second value>
The second value is a value indicating that the application is installed due to the contribution of another application. The second value includes a variable value (see FIG. 3A) indicating the number of installations due to the contribution of another application, and a constant such as “1” that is stored each time installation is performed due to the contribution of another application. Numerical values (see FIG. 3B) can be used.

[Operation]
FIG. 4 is a diagram illustrating a schematic operation example of the application introduction information distribution system according to the embodiment of the present invention. Hereinafter, a description will be given with reference to FIG.

(Step S1)
First, the user terminal 20 that is executing a certain application (for example, the application A) transmits an application introduction information distribution request to the application introduction information distribution apparatus 40. This transmission is performed by a user terminal software program such as SDK (Software Development Kit) executed on the user terminal 20, for example. The user terminal software program is distributed in advance to the developer of the application A, for example, and is incorporated in the application A executed on the user terminal 20. The application introduction information distribution request can include, for example, application identification information of the application A in which the user terminal software program is incorporated.

(Step S2)
Next, the application introduction information distribution device 40 receives an application introduction information distribution request from the application A being executed on the user terminal 20, and the above-described read conditions are set by using the first value and the second value. The application identification information is read from the stored table.

  The read condition set using the first value and the second value is, for example, when the first value and the second value satisfying a predetermined relational expression exist, The conditions are such that the associated application identification information is preferentially read from the table, and when there is no application identification information, the application identification information satisfying all the application identification information or other relational expressions is read from the table.

  For example, when the first value or the second value is constituted by a variable value, for example, “first value> second value”, “first value × delivery rate> second value”, “ If the first value <second value ”or“ first value × delivery rate <second value ”, etc., and the first value or the second value is configured with a constant value, for example,“ first value "Total> total of second value", "total of first value x distribution rate> total of second value", "total of first value <total of second value", or "total of first value x distribution rate" <Total of the second value ”or the like.

  Other relational expressions include, for example, N ≦ record number (No.) ≦ M, R ≦ record number (No.) ≦ R + N, and the like. N and M are constant values satisfying, for example, 1 ≦ N <M, and R is a random value determined at random.

(Step S3)
Next, the application introduction information distribution device 40 reads application introduction information of an application (for example, applications B, C, and D) identified by the read application identification information, for example, from the hard disk or receives from the network 30. Is acquired and distributed to the user terminal 20. Note that the application introduction information distribution device 40 includes the distribution date and time, the application identification information of the application A (contributing application identification information) included in the application introduction information distribution request, and the applications B and C introduced by the distributed application introduction information. , D application identification information (introduction application identification information) and the like can be stored in a hard disk or the like as distribution information.

(Step S4)
Next, the user terminal 20 receives application introduction information of the applications B, C, and D. The received application introduction information of the applications B, C, and D is displayed on the user terminal 20. This display is also performed by, for example, a user terminal software program incorporated in the application A.

(Step S5)
When one of the displayed application introduction information (for example, introduction information of application C) is selected, the user terminal 20 accesses (redirects) the download service site 10 via the application introduction information distribution device 40, and download service is provided. Download and install app C from site 10. When the user terminal 20 passes through the application introduction information distribution apparatus 40, the user terminal 20 transmits the application identification information of the application A being executed and the application identification information of the selected application C to the application introduction information distribution apparatus 40. be able to. In this case, the application introduction information distribution device 40 receives the date / time (redirect date / time) that the user terminal 20 has passed, the application identification information (contributing application identification information) of the application A received from the user terminal 20, and the user terminal 20. Application identification information (introduction application identification information) of the application C and the like can be stored in a hard disk or the like as redirection information associated with each other.

(Step S6)
Next, the user terminal 20 transmits the application identification information of the application C newly installed on the user terminal 20 to the application introduction information distribution device 40. This display is performed, for example, by executing a user terminal software program incorporated in the application A when the application A is executed on the user terminal 20. Further, when the user terminal software program is also incorporated in the application C, the user terminal software incorporated in the application A or the application C when the application A or the application C is executed on the user terminal 20. This is done by executing the program.

  The user terminal software program is incorporated in two or more normal applications, but may be incorporated in a special application or not.

  The user terminal 20 can transmit only the application identification information of the application C newly installed on the user terminal 20, or is newly installed together with the application identification information of the already installed application (for example, the application A). The app identification information of app C may be transmitted.

(Step S7)
Next, the application identification information distribution device 40 identifies the application identification information of the application that has contributed to the installation of the application C identified by the received application identification information. This specification is performed by using, for example, the distribution information and redirect information described above. For example, the delivery date / time and the redirect date / time associated with the application identification information of the received application C as the introduction application information are selected to be the closest to the date / time when the application identification information of the application C is received. The application identification information associated with the contribution date and time and the redirect date and time is specified as the application identification information of the application that contributed to the installation.

(Step S8)
Next, the application identification information distribution device 40 updates the stored table regarding the first value of the identified application identification information and the second value of the received application identification information.

  For example, when the first value is composed of a variable value, this table is updated by adding or subtracting 1 to the first value stored in the same record as the record storing the specified application identification information. To do. Further, for example, when the first value is composed of a constant value, the table is updated by storing the application identification information specified by creating a new record and the first value in different columns.

  In addition, for example, when the second value is composed of a variable value, this table is updated by adding or subtracting 1 to the second value stored in the same record as the record in which the received application identification information is stored. To do. Further, for example, when the second value is composed of a constant value, the table is updated by creating a new record and storing the received application identification information and the second value in different columns.

  According to the embodiment of the present invention described above, the first value indicating that the application identification information distribution apparatus contributes to the installation of another application and the second value indicating that the application identification information distribution apparatus is installed due to the contribution of another application are obtained. The application identification information is read from the table according to the read condition set by the user, so the application introduction information of the application that has contributed more times to the installation of other applications than the number of installations contributed by the other applications is given priority to the user. Distribution to the terminal 20 is possible.

  Therefore, according to the embodiment of the present invention, since the application introduction information can be distributed depending on whether or not it contributed to the installation of other applications, the application introduction information of the application that does not contribute to the installation is repeated endlessly. It is possible to effectively use the traffic of the network 30 without preventing unnecessary distribution of the apparatuses by preventing the distribution.

  In the case where the distribution rate is set in the reading condition such as “first value × distribution rate> second value” or “total of first value × distribution rate> total of second value”, the present invention In the application introduction information distribution apparatus 40 according to the embodiment, the application introduction information of the special application is changed to “first value × (1−distribution) instead of the application introduction information of the normal application on condition that the advertising fee is paid. Rate) ”or“ total of first value × (1−distribution rate) ”, etc., until the special application is installed on the plurality of user terminals 20 as many times as required.

  However, in this case, since the number of installations due to the contribution of other apps is less than the number of contributions due to the installation of other apps, the distribution rate is set to the application developer of the regular app so that no complaints occur. It is preferable to inform in advance.

  In addition, it is preferable that the application introduction information distribution device 40 includes means for changing the distribution rate according to the time zone. In this way, the number of app developers who want to distribute app introduction information paid for advertising fees, and the frequency of app developers who want to pay app fees to distribute app introduction information, etc. Therefore, the traffic of the network 30 can be effectively used without causing each device to play.

  As mentioned above, although embodiment of this invention was described, these description is related with an example of this invention, and this invention is not limited at all by these description.

10 Download Service Site 20 User Terminal 30 Network 40 Application Introduction Information Distribution Device

Claims (4)

An application introduction information distribution device connected via a network to a user terminal that downloads and installs an application from a download service site,
Application identification information for identifying an application is stored in association with a first value indicating that it has contributed to the installation of another application and / or a second value indicating that it has been installed due to the contribution of another application. Means for storing the table;
Means for reading application identification information from the stored table according to a read condition set using the first value and the second value when an application introduction information distribution request is received from the user terminal;
Means for distributing application introduction information of an application identified by the read application identification information to the user terminal;
Means for receiving app identification information of an app newly installed on the user terminal from the user terminal;
Means for identifying application identification information of an application that contributed to installation of an application identified by the received application identification information;
Means for updating the stored table with respect to the first value of the identified application identification information and the second value of the received application identification information;
An app introduction information distribution device characterized by comprising:   The application introduction information distribution apparatus according to claim 1, wherein a distribution rate is set in the reading condition.   The application introduction information distribution device according to claim 2, further comprising means for changing the distribution rate according to a time zone. An application comprising: a user terminal that downloads and installs an application from a download service site; and the application introduction information distribution device according to claim 1 connected to the user terminal via a network. Introduction information distribution system.

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