JP6445346B2 - Advertisement server, advertisement system, and distribution method - Google Patents

Description

  The present invention relates to an advertisement server, an advertisement system, and a distribution method.

  Conventionally, in the content on which the advertisement is posted, the performance operator is paid a success fee in response to selection of the advertisement or purchase of a product related to the advertisement after the advertisement is selected. An advertisement service is provided (see, for example, Patent Document 1).

JP 2012-68950 A

  In addition to the content provided by the content operator, a common display menu that allows transition between the contents provided by each of the plurality of content operators may be displayed on the content on which the advertisement is posted. In the content displaying the common display menu in this way, the user may visit from other content via the common display menu. Therefore, it is considered that the plurality of contents displaying the common display menu also contribute to guiding the user to the contents. However, the conventional method of granting success fees has a problem that even if the user selects an advertisement, the success fee is paid only to the operator of the content on which the advertisement is posted. It was.

  The present invention has been made in view of these points, and it is an object of the present invention to provide an advertisement server, an advertisement system, and a distribution method that can appropriately pay an advertisement publication fee to a plurality of content operators. To do.

  The advertisement server according to the first aspect of the present invention includes a plurality of advertisement information storage units that store advertisement information and a publication fee of the advertisement information in association with each other, and a plurality of subscribers subscribed to a predetermined service displayed on the terminal. An acquisition unit that acquires a common display menu that is displayed in common with partner content and includes a link to the content for each category, a selection unit that selects advertisement information with reference to the advertisement information storage unit, and An advertisement transmission unit that transmits the advertisement information to the terminal and a publication fee associated with the selected advertisement information are distributed to partners corresponding to the content indicated by the link included in the common display menu. And a distribution unit.

  The distribution unit distributes the posting fee to partners corresponding to the content indicated by the link corresponding to each of the plurality of categories based on the number of times each of the plurality of categories included in the common display menu is selected. May be.

The distribution unit distributes the posting fee to each partner content corresponding to the content indicated by the link included in the common display menu based on the number of times associated with the common display menu. Also good.
The advertisement server further includes a counting unit that counts the number of outflows to other contents and the number of inflows from other contents via the common display menu of each of the plurality of contents, and the distribution unit includes The posting fee may be distributed to partners corresponding to the content indicated by the link included in the common display menu based on at least one of the outflow number and the inflow number.
The distribution unit may distribute at least a predetermined amount of the posting fee to the partner.

  The acquisition unit further acquires information on display content on which the common display menu is displayed, and the distribution unit specifies a partner corresponding to the display content based on the information on the display content, and the posting The fee may be distributed to the partner and the partner corresponding to the content indicated by the link.

  An advertising system according to a second aspect of the present invention is an advertising system comprising a terminal and an advertising server that is communicably connected to the terminal, wherein the terminal is a plurality of partners subscribed to a predetermined service. A display control unit that displays a menu screen including a common display menu that is displayed in common for each content and includes a link to the content for each category, and advertisement information received from the advertisement server, on the display unit, The advertisement server includes an advertisement information storage unit that associates and stores the advertisement information and a publication fee of the advertisement information, an acquisition unit that acquires the common display menu displayed on the terminal, and the advertisement information storage unit A selection unit that selects advertisement information with reference to the above, an advertisement transmission unit that transmits the selected advertisement information to the terminal, and the selected advertisement information. The listing fee, and a distribution unit for distributing to said common display the link in the menu corresponding to the content indicated by the partner.

  The distribution method according to the third aspect of the present invention is a common display menu that is displayed on the terminal and is displayed in common for the contents of a plurality of partners subscribed to a predetermined service and includes a link to the contents for each category. Obtaining advertisement information, referring to an advertisement information storage unit that stores the advertisement information and a publication fee of the advertisement information in association with each other, and transmitting the selected advertisement information to the terminal And distributing distribution fees associated with the selected advertisement information to partners corresponding to the content indicated by the link included in the common display menu.

  According to the present invention, there is an effect that an advertisement with a high advertising effect can be displayed for many contents.

It is a figure showing an example of composition of an advertising system of a 1st embodiment. It is a figure which shows the example by which the service content was displayed on the display part of the terminal. It is a figure which shows the example by which the menu screen of the service content was displayed on the display part of the terminal. It is a figure which shows the example of the whole structure of a menu screen. It is a figure which shows the structure of the terminal and menu generation server which concern on 1st Embodiment. It is a figure which shows an example of the some service partner information which concerns on 1st Embodiment. It is a figure which shows the structure of the advertisement server which concerns on 1st Embodiment. It is a figure which shows an example of the advertisement management information which concerns on 1st Embodiment. It is a figure which shows the example of distribution of the printing fee which concerns on 1st Embodiment. In the advertising system concerning a 1st embodiment, it is a sequence figure showing the flow of processing until a common display menu is displayed. In the advertising system concerning a 1st embodiment, after a common display menu is displayed, it is a sequence figure showing a flow of processing until a publication fee of advertising information is distributed. It is a figure which shows the selection frequency information which concerns on 2nd Embodiment. It is a figure which shows the example of distribution of the publication fee which concerns on 2nd Embodiment. It is a figure which shows the frequency | count information of association which concerns on 3rd Embodiment. It is a figure which shows the example of distribution of the publication fee which concerns on 4th Embodiment. It is a figure which shows the structure of the advertisement server which concerns on 5th Embodiment. It is a figure which shows an example of the count information memorize | stored in the count information storage part. It is a figure explaining hub content and end content.

<First Embodiment>
[Configuration example of advertising system S]
FIG. 1 is a diagram illustrating a configuration example of the advertisement system S according to the first embodiment.
In the common display menu service as a predetermined service for displaying a common display menu for each of a plurality of service contents, the advertisement system S distributes the advertisement insertion fee as a success fee in response to the advertisement being browsed. It is a system for. The advertisement system S includes a terminal 1, a menu generation server 2 that generates a common display menu, an advertisement server 3 that selects advertisement information displayed on the common display menu, and a plurality of content servers 4 that provide service content. It is configured. The terminal 1, the menu generation server 2, the advertisement server 3, and the plurality of content servers 4 are connected to be communicable via a communication network 5.

The content server 4 is a server managed by each of a plurality of service partners that use the common display menu service.
The terminal 1 is a mobile terminal such as a smartphone, for example. The terminal 1 accesses a plurality of content servers 4 to receive service content, and displays the service content on the display unit 12 included in the terminal 1. FIG. 2 is a diagram illustrating an example in which service content is displayed on the display unit 12 of the terminal 1. As shown in FIG. 2, service content related to the news site “AAA news” is displayed on the display unit 12, and a tab 121 is displayed. Hereinafter, the service content displayed on the display unit 12 is also referred to as display content.

  When the user of the terminal 1 touches the tab 121, a display content menu screen is displayed instead of the display content display screen. FIG. 3 is a diagram illustrating an example in which a display content menu screen is displayed on the display unit 12 of the terminal 1. FIG. 4 is a diagram illustrating an example of the overall configuration of a menu screen for display content. Hereinafter, the display content menu screen is simply referred to as a menu screen.

  As shown in FIG. 4, the menu screen includes an advertising space, a site service menu, a common display menu, and a tab 122. As shown in FIG. 3, at least a part of the menu screen is displayed on the display unit 12 of the terminal 1.

  The site service menu is for displaying a menu of display content that was displayed immediately before the menu screen is displayed, and is provided by the content server 4. For example, in FIG. 3, a menu of AAA news is displayed.

  The common display menu is a menu provided by the menu generation server 2 and displayed in common for the contents of a plurality of partners who subscribe to the common display menu service. The common display menu displays multiple categories such as news and shopping. Each of these categories is associated with address information (link) that calls the display content of multiple service partners that use the common display menu service. It has been.

  When the user of the terminal 1 touches the category name displayed in the common display menu, the service content of the service partner is displayed based on the address information corresponding to the category. For example, the user accesses the service content of BBB radio operated by a service partner different from AAA news by touching the category name “TV / Radio” in the common display menu of the AAA news display content shown in FIG. can do. As a result, the user can be guided from the currently displayed display content to the service content of another service partner that uses the common display menu service. Therefore, the service partner using the advertising system S can receive access to the display content not only from its own customers but also from other customers who have accessed the service content of other service partners, thereby improving the effect of attracting customers. be able to.

  The advertisement space is a display area for displaying advertisement information selected by the advertisement server 3. When the advertising information displayed in the advertising space is touched by the user of the terminal 1, the content of the advertiser corresponding to the advertising information is displayed on the display unit 12. When the advertising information is touched, the advertising information publication fee is charged to the service partner corresponding to the currently displayed display content and the service partner corresponding to the service content indicated by the link included in the common display menu. It is distributed as a success fee. Since visitors to the display content also include users who visit through the common display menu, the success fee is fair by giving the performance fee to service content partners that support the common display menu. Can be distributed.

  The tab 122 is an image for transitioning to a display screen for display content. For example, when the tab 122 is touched by the user of the terminal 1 in the state shown in FIG. 3, the display content screen shown in FIG. 2 is redisplayed.

  Next, functional configurations of the terminal 1, the menu generation server 2, and the advertisement server 3 that constitute the advertisement system S will be described. FIG. 5 is a diagram illustrating a configuration of the terminal 1 and the menu generation server 2 according to the first embodiment.

[Configuration example of terminal 1]
First, the functional configuration of the terminal 1 will be described. The terminal 1 includes an input unit 11, a display unit 12, a wireless unit 13, a storage unit 14, and a control unit 15.

The input unit 11 includes, for example, a button, a contact sensor arranged so as to overlap the display unit 12, and receives an operation input from the user of the terminal 1.
The display unit 12 includes, for example, a liquid crystal display, an organic EL (Electro-Luminescence) display, and the like, and displays characters, figures, and the like according to control of the control unit 15.

  The radio unit 13 modulates the signal output from the control unit 15 to generate an RF (Radio Frequency) signal, and the RF signal is transmitted to an antenna such as a base station (not shown) or a wireless LAN via an antenna (not shown). Wireless transmission to an access point (not shown). The radio unit 13 demodulates the RF signal received from the base station or the access point via the antenna, and outputs a signal obtained by the demodulation to the control unit 15. In the following description, it is assumed that the terminal 1 communicates with the menu generation server 2, the advertisement server 3, and the content server 4 via the wireless unit 13.

  The storage unit 14 is configured by, for example, a ROM and a RAM. The storage unit 14 stores various programs for causing the terminal 1 to function. For example, the storage unit 14 stores a web browser program for causing the control unit 15 of the terminal 1 to function as a terminal transmission unit 151, a terminal reception unit 152, and a display control unit 153 described later. The storage unit 14 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the communication network 5.

  The control part 15 is comprised by CPU, for example. The control unit 15 comprehensively controls functions related to the terminal 1 by executing various programs stored in the storage unit 14. The control unit 15 includes a terminal transmission unit 151, a terminal reception unit 152, and a display control unit 153.

The terminal transmission unit 151 transmits a service content acquisition request to the content server 4 in response to the input unit 11 receiving a service content acquisition operation.
The terminal receiving unit 152 receives service content corresponding to the acquisition request from the content server 4 and also receives a site service menu of the service content.

  As shown in FIG. 2, the display control unit 153 displays the service content received from the content server 4 and the tab 121 for displaying the menu screen on the display unit 12. Here, since the site service menu of the service content is displayed after the tab 121 is touched, the display wait state is entered. For this reason, the site service menu is temporarily stored in the storage unit 14 by the terminal reception unit 152.

  Thereafter, when receiving an operation for selecting the tab 121 by the input unit 11, the display control unit 153 displays a menu screen on the display unit 12, and the site service menu temporarily stored in the storage unit 14 on the menu screen. Is displayed.

  Here, the source code of the menu screen includes a script for acquiring the common display menu from the menu generation server 2, and the terminal transmission unit 151 displays the common display menu on the menu generation server 2 based on the script. Send a menu acquisition request. For example, the terminal transmission unit 151 transmits an acquisition request using Ajax.

The terminal reception unit 152 receives a common display menu from the menu generation server 2.
The display control unit 153 displays the common display menu received by the terminal reception unit 152 on the menu screen displayed on the display unit 12.

  Thereafter, the terminal transmission unit 151 transmits an advertisement information acquisition request to the advertisement server 3 based on a script for acquiring advertisement information from the advertisement server 3 included in the source code of the menu screen. Here, the terminal transmission unit 151 transmits the common display menu to the advertisement server 3 together with the advertisement information acquisition request.

  When the terminal receiving unit 152 receives the advertising information from the advertising server 3, the display control unit 153 displays the advertising information received by the terminal receiving unit 152 on the menu screen displayed on the display unit 12.

[Configuration Example of Menu Generation Server 2]
Next, the functional configuration of the menu generation server 2 will be described. The menu generation server 2 includes a storage unit 21 and a control unit 22.

  The storage unit 21 is configured by, for example, a ROM and a RAM. The storage unit 21 stores various programs for causing the menu generation server 2 to function. For example, the storage unit 21 stores a menu generation program for causing the control unit 22 of the menu generation server 2 to function as a server reception unit 221, an address specification unit 222, a generation unit 223, and a server transmission unit 224, which will be described later. The storage unit 21 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the communication network 5.

  In addition, the storage unit 21 stores information for calling service content of a service partner using the common display menu service. Specifically, the storage unit 21 includes a service partner information storage unit 211 that stores a plurality of service partner information. FIG. 6 is a diagram illustrating an example of a plurality of service partner information according to the first embodiment. As shown in FIG. 6, the service partner information includes a partner ID for identifying a partner that provides service content, a name of the service content for identifying the service content, address information for calling the service content, and a category to which the service content belongs. It is the information which linked | related. The address information for calling the service content may be a URL for reading a Web page, for example, or may be a URL scheme described so as to include an application activation instruction. Here, when the application instructed to be activated is not installed in the terminal 1, the terminal 1 displays the content of the store site for installing the application on the display unit 12, and the application is installed. Activates the application whose activation is instructed.

  The control part 22 is comprised by CPU, for example. The control unit 22 comprehensively controls functions related to the menu generation server 2 by executing various programs stored in the storage unit 21. The control unit 22 includes a server reception unit 221, an address specification unit 222, a generation unit 223, and a server transmission unit 224.

The server reception unit 221 receives a common display menu acquisition request from the terminal 1.
When the server receiving unit 221 receives the common display menu acquisition request, the address specifying unit 222 refers to a plurality of service partner information stored in the service partner information storage unit 211, and services corresponding to the category of the common display menu Specify the address information of the content. Here, it is assumed that the category displayed in the common display menu is determined in advance.

  Further, when there are a plurality of service contents corresponding to the category of the common display menu, the address specifying unit 222 may specify any one of these service contents at random. The address specifying unit 222 may specify a plurality of service contents for one category.

  The generation unit 223 generates a common display menu that includes the category and the address information specified by the address specifying unit 222 in association with each other. When the address specifying unit 222 specifies a plurality of service contents for one category, the generation unit 223 selects a plurality of services related to the category in response to selection of a category displayed on the common display menu. The common display menu is generated so as to display the address of the content.

Here, the generation unit 223 may display at least one of a category, a service content name, and an icon corresponding to the service content in the common display menu. For example, the generation unit 223 may write the category and the service content name together in the common display menu, or may display the service content name instead of the category. Further, the generation unit 223 may display the service content displayed on the common display menu by distinguishing whether the service content is a web page or an application.
The server transmission unit 224 transmits the common display menu generated by the generation unit 223 to the terminal 1.

[Configuration example of advertisement server 3]
Next, the functional configuration of the advertisement server 3 will be described. FIG. 7 is a diagram illustrating a configuration of the advertisement server 3 according to the first embodiment. The advertisement server 3 includes a storage unit 31 and a control unit 32.

  The storage unit 31 is configured by, for example, a ROM and a RAM. The storage unit 31 stores various programs for causing the advertisement server 3 to function. For example, the storage unit 31 stores a program for causing the control unit 32 of the advertisement server 3 to function as an acquisition unit 321, a selection unit 322, an advertisement transmission unit 323, and a distribution unit 324 described later. The storage unit 31 may read and store a program stored in a storage medium such as an external memory, or may store a program downloaded from an external device via the communication network 5.

  In addition, the storage unit 31 includes an advertisement information storage unit 311 that stores advertisement management information in which advertisement information is associated with a publication fee of the advertisement information. FIG. 8 is a diagram illustrating an example of advertisement management information according to the first embodiment. As shown in FIG. 8, the advertisement management information is information in which advertisement IDs, advertisement content address information and advertisement images constituting the advertisement information are associated with publication fees. The advertisement information may include an advertisement message instead of the advertisement image.

  The control part 32 is comprised by CPU, for example. The control unit 32 comprehensively controls functions related to the advertisement server 3 by executing various programs stored in the storage unit 31. The control unit 32 includes an acquisition unit 321, a selection unit 322, an advertisement transmission unit 323, and a distribution unit 324.

  The acquisition unit 321 acquires a common display menu displayed on the terminal 1 from the terminal 1. Specifically, the acquisition unit 321 acquires an advertisement information acquisition request and a common display menu displayed on the terminal 1.

  In addition, the acquisition unit 321 acquires information related to the display content on which the common display menu is displayed from the terminal 1. For example, the acquisition unit 321 acquires display content address information as information regarding display content.

  The selection unit 322 refers to the advertisement information storage unit 311 and selects advertisement information. For example, the selection unit 322 selects advertisement information at random from a plurality of advertisement information stored in the advertisement information storage unit 311. The selection unit 322 selects advertisement information highly relevant to the display content displayed immediately before on the display unit 12 of the terminal 1 from the plurality of advertisement information stored in the advertisement information storage unit 311. Also good.

  Here, when the service content associated with the common display menu is randomly specified by the address specifying unit 222 of the menu generation server 2, the content of the common display menu corresponding to the selected advertisement information may be different. In this case, the distribution destination of the publication fee when the advertisement information is browsed may also change. Therefore, the selection unit 322 allows the distribution unit 324 to distribute the posting fee to the service partners related to the common display menu corresponding to the selected advertisement information, and the address information of the display content and the display content. In association with the advertisement ID of the selected advertisement information, the information is temporarily stored in the storage unit 31 as selection information.

  The advertisement transmission unit 323 transmits the advertisement information selected by the selection unit 322 to the terminal 1 that has transmitted the common display menu. For example, the advertisement transmitting unit 323 transmits an advertisement image including a parameter for specifying the selected advertisement information and having a URL having a host name as the advertisement server 3 as a link to the terminal 1. The parameter for specifying the advertisement information is, for example, an advertisement ID. When the terminal 1 receives the advertisement image, the terminal 1 displays the advertisement image in the advertisement frame of the menu screen displayed on the display unit 12.

  The distribution unit 324 changes the publication fee associated with the advertisement information selected by the user in the terminal 1 to the partner corresponding to the display content and the partner corresponding to the content indicated by the link included in the common display menu. Distribute.

  Specifically, when an advertisement image displayed in the advertisement space on the menu screen of the terminal 1 is selected by the user, the terminal 1 sends an advertisement content acquisition request including a parameter for specifying advertisement information to the advertisement server. 3 to send. When the advertisement server 3 receives the acquisition request, the advertisement transmission unit 323 specifies the selected advertisement information based on the parameter for specifying the advertisement information. Then, the advertisement transmission unit 323 redirects to the advertisement content page corresponding to the specified advertisement information.

  The distribution unit 324 refers to the selection information temporarily stored in the storage unit 31 by the selection unit 322, and specifies the common display menu associated with the specified advertisement information and the address information of the display content. Then, the distribution unit 324 identifies a service partner corresponding to the service content indicated by the link (address information) included in the identified common display menu, and handles the display content based on the address information of the display content. Identify the service partners you want to sell, and distribute the listing fees associated with the advertising information to these service partners.

  FIG. 9 is a diagram illustrating an example of distribution of the publication fee according to the first embodiment. For example, the distribution unit 324 distributes half (180 yen) of the publication fee (360 yen) to the service partner corresponding to the display content. In addition, the distribution unit 324 distributes the remaining posting fee evenly to the service partners corresponding to the service content of the common display menu. For example, if the service content corresponding to a plurality of categories displayed in the common display menu is A news, BB shop, CCC radio, DD music, E travel, and F gourmet, it corresponds to each content. Distribute 30 yen to each service partner. The distribution unit 324 distributes half of the publication fee to the service partner corresponding to the display content. However, the distribution unit 324 is not limited to this, and may distribute an arbitrary amount.

[Sequence for distribution of publication fee]
Next, the flow of processing until the publication fee related to the advertisement information displayed on the common display menu is distributed to the service partners will be described. First, the flow of processing until the common display menu is displayed will be described. FIG. 10 is a sequence diagram showing the flow of processing until the common display menu is displayed in the advertising system S according to the first embodiment.

First, the terminal transmission unit 151 of the terminal 1 transmits a service content acquisition request to the content server 4.
In response to receiving the service content acquisition request, the content server 4 acquires the service content and site service menu stored in its storage unit (S10), and the acquired service content and site service menu are stored in the terminal. 1 to send.

  Subsequently, when the terminal reception unit 152 receives the service content and the site service menu from the content server 4, the display control unit 153 displays the service content and the tab 121 for displaying the menu screen on the display unit 12. (S20).

  Subsequently, the display control unit 153 determines whether or not the tab 121 is selected (S30). When determining that the tab 121 is selected, the display control unit 153 displays a menu screen on the display unit 12 and displays the site service menu received from the content server 4 on the menu screen (S40).

  Subsequently, the terminal transmission unit 151 transmits a common display menu acquisition request to the menu generation server 2 based on a script included in the menu screen for acquiring the common display menu from the menu generation server 2.

  Subsequently, when the server receiving unit 221 receives the common display menu acquisition request from the terminal 1, the address specifying unit 222 refers to the service partner information storage unit 211, and the address of the service content corresponding to the category of the common display menu Information is specified (S50).

  Subsequently, the generating unit 223 generates a common display menu that includes the category and the address information specified by the address specifying unit 222 in association with each other (S60). The server transmission unit 224 transmits the generated common display menu to the terminal 1.

  Subsequently, when the terminal reception unit 152 receives the common display menu from the menu generation server 2, the display control unit 153 displays the common display menu on the menu screen displayed on the display unit 12 (S70).

  Next, a flow of processing from when the common display menu is displayed until the advertisement information publication fee is distributed will be described. FIG. 11 is a sequence diagram showing a flow of processing from the display of the common display menu to the distribution of the advertising information publication fee in the advertising system S according to the first embodiment.

The terminal transmission unit 151 transmits an advertisement information acquisition request and a common display menu to the advertisement server 3 based on a script included in the menu screen for acquiring advertisement information from the advertisement server 3.
Subsequently, when the acquisition unit 321 receives the common display menu from the terminal 1, the selection unit 322 refers to the advertisement information storage unit 311 and selects advertisement information (S80). Subsequently, the advertisement transmission unit 323 transmits the selected advertisement information to the terminal 1 that has transmitted the advertisement information acquisition request. When the terminal receiving unit 152 receives the advertising information from the advertising server 3, the display control unit 153 displays the advertising information in the advertising space on the menu screen (S90).

  Subsequently, the terminal transmission unit 151 determines whether advertisement information has been selected (S100). When determining that the advertisement information has been selected, the terminal transmission unit 151 transmits an advertisement content acquisition request corresponding to the advertisement information to the advertisement server 3. Here, the acquisition request includes a parameter for specifying the advertisement information.

  When the advertisement server 3 receives the acquisition request, the advertisement transmission unit 323 specifies the selected advertisement information based on the parameters included in the acquisition request. Then, the advertisement transmission unit 323 redirects to the advertisement content page corresponding to the specified advertisement information.

  The distribution unit 324 distributes the publication fee associated with the selected advertisement information to the partner corresponding to the display content and the partner corresponding to the service content indicated by the link included in the common display menu (S110). ).

[Effect in the first embodiment]
As described above, the advertisement server 3 distributes the publication fee associated with the selected advertisement information to the service partners corresponding to the service content indicated by the link included in the common display menu. Since visitors to the display content include users who visit through the common display menu, the advertisement server 3 also distributes the advertisement insertion fee to the service content partners corresponding to the common display menu. As a result, the success fee can be appropriately paid to the service partner corresponding to each of the plurality of service contents.

<Second Embodiment>
[Distributing publication fees according to the number of times selected in the common display menu]
Next, the second embodiment will be described. In the first embodiment, the advertisement server 3 distributes the publication fee to the service partner corresponding to the display content, and then to the service partner corresponding to the service content linked to the link included in the common display menu. The remaining listing fees were distributed evenly. However, the service content corresponding to each of the categories included in the common display menu does not always contribute to the selection of advertisement information in the display content.

  For example, in the common display menu, it is assumed that the category “news” is selected more frequently than the category “travel”. In this case, it is considered that the number of users who visit the display content via the category “news” is larger than the number of users who visit the display content via the category “travel”, and the category “news” is displayed. This is thought to contribute greatly to the selection of advertising information in the content.

  Therefore, in the second embodiment, the advertisement server 3 distributes the publication fee based on the number of times each category is selected in the common display menu. Hereinafter, a second embodiment will be described with reference to the drawings. In addition, about the structure similar to 1st Embodiment, the same code | symbol is attached | subjected and detailed description is abbreviate | omitted.

  In the second embodiment, the storage unit 21 of the menu generation server 2 stores selection number information indicating the number of times each of a plurality of categories included in the common display menu is selected. FIG. 12 is a diagram illustrating selection number information according to the second embodiment.

Specifically, the selection number information is updated as follows.
First, when generating the common display menu, the generation unit 223 of the menu generation server 2 uses the redirect format for accessing the service content address information related to each category via the menu generation server 2. Convert to address information.

  Thereafter, when the category name displayed in the common display menu is selected in the terminal 1, a service content acquisition request is transmitted to the menu generation server 2. When the server reception unit 221 of the menu generation server 2 receives the acquisition request, the server transmission unit 224 determines that the category corresponding to the acquisition request has been selected. Then, the server transmission unit 224 refers to the selection count information in the storage unit 21, updates the selection count of the category, and redirects to the service content page corresponding to the acquisition request.

  Further, in the terminal 1, when the advertisement information is selected by the user of the terminal 1, the distribution unit 324 distributes half of the publication fee associated with the selected advertisement information to the partner corresponding to the display content. . Then, the distribution unit 324 uses the number of times each of the plurality of categories included in the common display menu is selected as the remaining publication fee, and the service partner corresponding to the service content indicated by the link corresponding to each of the plurality of categories. To distribute.

  Specifically, the distribution unit 324 refers to the selection number information stored in the storage unit 21 of the menu generation server 2 according to the selection of advertisement information in the terminal 1, and is included in the common display menu. The number of times each of the plurality of categories has been selected is acquired, and based on the number of times each of the plurality of categories has been selected, it is distributed to the service partners corresponding to the service contents indicated by the links attached to the categories.

  FIG. 13 is a diagram illustrating an example of distribution of the publication fee according to the second embodiment. For example, there are six service contents corresponding to a plurality of categories displayed in the common display menu: A news, BB shop, CCC radio, DD music, E travel, and F gourmet. Assume that the number of times is as shown in FIG. Also, the advertisement information posting fee is 400 yen.

  For example, the distribution unit 324 distributes half (200 yen) of the publication fee to the service partner corresponding to the display content. The distribution unit 324 distributes the remaining posting fee (200 yen) to the service partners corresponding to the service content of the common display menu based on the number of category selections. For example, since the category “news” is selected 50 times, which is 50% of the selections of all categories, 50% (100 yen) of the remaining posting fee is distributed to the A news service partner. In addition, since the category “shopping” is selected 20 times, which is 20% of the total category selection frequency, 20% (40 yen) of the remaining posting fee is distributed to the service partner of the BB shop.

  In the present embodiment, the distribution unit 324 refers to the selection count information stored in the storage unit 21 of the menu generation server 2 in response to the advertisement information being selected in the terminal 1, but is not limited thereto. Absent. For example, the acquisition unit 321 periodically acquires selection count information from the menu generation server 2 and stores the selection number information in the storage unit 31, and the distribution unit 324 determines that the advertisement information is selected in the terminal 1. You may refer the selection frequency information memorize | stored in the memory | storage part 31. FIG.

[Effects of Second Embodiment]
As described above, the advertisement server 3 according to the second embodiment corresponds to the service content indicated by the link of the common display menu, based on the number of times each of the plurality of categories included in the common display menu is selected. Distribute to service partners. By doing in this way, the advertisement server 3 can distribute appropriately according to the contribution between several categories.

<Third Embodiment>
[Distributing publication fees according to the number of times associated with the common display menu]
Subsequently, a third embodiment will be described. In the second embodiment, the advertisement server 3 distributes the publication fee to the partner corresponding to the service content linked to the common display menu, based on the number of selections of the category included in the common display menu. However, service content corresponding to a category with a large number of selections does not always greatly contribute to selection of advertisement information in display content.

For example, in the common display menu, it is assumed that the first service content corresponding to the category “news” is more associated with the common display menu than the second service content corresponding to the category “news”. In this case, it is considered that the number of users who visit the display content via the first service content is larger than the number of users who visit the display content via the second service content. Is considered to have made a greater contribution.
Therefore, in the second embodiment, the advertisement server 3 distributes the publication fee according to the number of times associated with the common display menu for each service content.

  In the third embodiment, the storage unit 21 of the menu generation server 2 stores association count information indicating the number of times each of the plurality of service contents is associated with the common display menu. FIG. 14 is a diagram showing association count information according to the third embodiment.

  This association count information is updated by the generation unit 223 of the menu generation server 2. Specifically, when generating the common display menu, the generation unit 223 of the menu generation server 2 refers to the association count information in the storage unit 21 and updates the number of times each service content is associated with the common display menu. .

  When the advertisement information is selected by the user of the terminal 1, the distribution unit 324 distributes half of the publication fee associated with the selected advertisement information to the partner corresponding to the display content. Then, the distribution unit 324 distributes the remaining posting fee to the service partners corresponding to the service content indicated by the link included in the common display menu, based on the number of times associated with the common display menu for each partner service content. .

  Specifically, the distribution unit 324 refers to the association count information stored in the storage unit 21 of the menu generation server 2 according to the selection of the advertisement information by the user of the terminal 1, and displays the common display menu. The number of times the service content indicated by the included link is associated is acquired. Then, the distribution unit 324 distributes the remaining publication fee to the partners corresponding to the service content indicated by the link of the common display menu based on the number of times.

  In the present embodiment, the distribution unit 324 refers to the association count information stored in the storage unit 21 of the menu generation server 2 in response to the advertisement information being selected in the terminal 1, but is not limited thereto. Absent. For example, the acquisition unit 321 periodically acquires the association count information from the menu generation server 2 and stores it in the storage unit 31, and the distribution unit 324 determines that the advertisement information is selected in the terminal 1. The association count information stored in the storage unit 31 may be referred to.

[Effect in the third embodiment]
As described above, the advertisement server 3 according to the third embodiment distributes the publication fee based on the number of times the service content is associated with the common display menu. Therefore, a plurality of links corresponding to each link included in the common display menu. Depending on the degree of service content contribution, the posting fee can be appropriately distributed.

<Fourth Embodiment>
[Distribute at least the specified amount from the publication fee]
Subsequently, a fourth embodiment will be described. As shown in the third embodiment, when distributing the publication fee based on the number of times that the service content is associated with the common display menu, the publication fee is paid to the partner of the service content that is less associated with the common display menu. The problem that it may not be distributed occurs. Therefore, in the fourth embodiment, the distribution unit 324 distributes at least a predetermined amount or more of the publication fee to the partner corresponding to the service content indicated by the link included in the common display menu.

  Specifically, when advertisement information is selected in the terminal 1, the distribution unit 324 corresponds to half of the publication fee associated with the selected advertisement information as display content, as in the third embodiment. The distribution fee is distributed to the partner, and the remaining posting fee is distributed to the partner corresponding to the service content based on the number of times the service content indicated by the link of the common display menu is associated with the common display menu. Note that the distribution unit 324 may distribute the remaining publication fees based on the number of times each of the plurality of categories included in the common display menu is selected, as in the second embodiment.

  Here, when at least one of the amounts distributed to each of the plurality of partners is less than a predetermined amount, the distribution unit 324 adjusts the distributed posting fee to each of the plurality of partners. , Distribute at least a predetermined amount of the posting fee.

  FIG. 15 is a diagram illustrating an example of distribution of the publication fee according to the fourth embodiment. For example, there are six service contents corresponding to a plurality of categories displayed in the common display menu: A news, BB shop, CCC radio, DD music, E travel, and F gourmet. These six service contents , It is assumed that a part of the advertisement information (200 yen) is distributed at the rate shown in FIG.

  For example, 80 yen is distributed as 40% of the posting fee distributed to the service content corresponding to the common display menu for A news, and the posting fee distributed to the service content corresponding to the common display menu for F gourmet. 2 yen shall be distributed as 1%. Here, when the distribution unit 324 sets 5 yen as the minimum amount (minimum guaranteed amount) to be distributed to the service content, the distribution fee is transferred from the A news with the most distributed distribution fee to the F gourmet. The posting fee distributed to F gourmet is 5 yen.

  In addition, the distribution unit 324 moved the posting fee distributed from the service content with the highest distribution fee to the service content with the lower posting fee. The distributed posting fee may be transferred to service content with a low fee.

[Effects of the fourth embodiment]
As described above, the advertisement server 3 according to the fourth embodiment distributes at least a predetermined amount or more from the insertion fee to each of the plurality of service partners. By doing in this way, the willingness to continue using a common menu display service of the service partner of the service content with few frequency | counts linked | related with the common display menu can be heightened.

<Fifth Embodiment>
[Distributing publication fees according to the number of inflows into service content and outflows from service content]
Subsequently, a fifth embodiment will be described. In the second embodiment, the advertisement insertion fee is distributed based on the number of times each of the plurality of categories is selected in the common menu. On the other hand, in the fifth embodiment, based on the state of migration between service contents corresponding to each of a plurality of categories of the user of the terminal 1, that is, the number of inflows into the service contents and the number of outflows from the service contents. Differ in the distribution of advertising fees. Details of the advertisement server 3 according to the fifth embodiment will be described below.

FIG. 16 is a diagram illustrating a configuration of the advertisement server 3 according to the fifth embodiment. The advertisement server 3 further includes a counting information storage unit 312 and a counting unit 325.
The counting unit 325 counts the number of outflows to other service contents and the number of inflows from other service contents via the common display menu of each of the plurality of service contents, and stores them in the count information storage unit 312. Update counting information. The number of outflows changes from the one service content to another service content via the common display menu when the user is browsing one of the service contents participating in the common display menu service. Indicates the number of The number of inflows indicates the number of transitions to the one service content via the common display menu when the user is browsing other service content.

FIG. 17 is a diagram illustrating an example of count information stored in the count information storage unit 312.
The count information storage unit 312 stores count information indicating the number of outflows and the number of inflows for each of a plurality of service contents. Specifically, the count information storage unit 312 stores the service content name in association with the number of outflows for each of the other service contents. In addition, the count information storage unit 312 stores the service content name in association with the number of inflows from other service contents.

  For example, when the service content “A news” is displayed on the terminal 1 and the user of the terminal 1 transits to the service content “BB shop” via the common display menu, the counting unit 325 counts With reference to the information, 1 is added to the number of outflows “3000” of the service content “BB shop” associated with the service content “A news”. The number of outflows is also the number of inflows from the service content “BB News” from the service content “A News”.

  In addition, the count information storage unit 312 indicates, for each of a plurality of service contents, the ratio of the number of outflows of the service content to the total number of outflows of the entire common menu service, the inflow number of the entire common menu service. The ratio of the number of inflows into the service content with respect to the total number and the ratio between the number of inflows and the number of outflows are stored.

  The counting unit 325 calculates the total number of inflows in the entire common menu service, calculates the ratio of the number of inflows of each service content with respect to the total number of inflows, and stores the count information as count information. The data is stored in the unit 312. Similarly, the counting unit 325 calculates the total number of outflows in the entire common menu service, calculates the ratio of the number of outflows of each service content to the total number of outflows, and uses the calculation result as counting information. The count information is stored in the count information storage unit 312. The counting unit 325 calculates the ratio of inflow and outflow in each of the plurality of service contents, and stores the calculation result in the count information storage unit 312 as count information.

  In addition, the method in which the advertisement server 3 detects that the user changed the service content via the common display menu is arbitrary. For example, the terminal 1 accesses the content server 4 corresponding to the service content of the transition destination according to the set address information, but the content server 4 makes a predetermined notification to the advertisement server 3 so that the advertisement is performed. The server 3 may detect a change in service content. Further, the common display menu may include a script (for example, Ajax) for performing a predetermined notification to the advertisement server 3 when the service content is changed. According to such a method, when the user changes the service content via the common display menu, the notification is performed from the terminal 1 to the advertisement server 3, so the advertisement server 3 detects the transition of the service content in the terminal 1. can do.

  The distribution unit 324 determines the posting fee associated with the advertisement information selected by the user in the terminal 1 based on at least one of the number of outflows and the number of inflows counted by the counting unit 325 and the partner corresponding to the display content. , And distribute to partners corresponding to the content indicated by the link included in the common display menu.

  For example, when advertisement information is selected, service content having a large number of transitions to display content corresponding to the advertisement information has a high contribution to the selection of the advertisement information. For this reason, the distribution unit 324 determines the publication fee associated with the advertisement information based on the number of inflows from other service contents with respect to the display content displayed on the terminal 1 corresponding to the advertisement information. To service content partners.

  For example, in FIG. 17, the number of inflows to the service content “CCC Radio” is 7000 for “A News”, 700 for “BB Shop”, 3500 for “DD Music”, 100 for “E Travel”, “F Gourmet” Is 1200. Therefore, the service content “A news” has the highest contribution to the selection of advertisement information when the service content “CCC radio” is displayed on the terminal 1 as the display content. For this reason, the distribution unit 324 distributes more posting fees to the service partner of the service content “A news” than the service partners of the other service content. For example, the distribution unit 324 distributes the publication fee based on the ratio of the number of inflows from other service content to the service content “CCC radio”.

  Further, the degree of contribution to the selection of advertisement information is also related to the ratio of the number of outflows to the number of inflows. For example, as shown in FIG. 18A, service content having a high ratio of outflow to inflow is a plurality of service contents (hereinafter referred to as “hubs”) Content ”) and has a high contribution to the selection of advertising information. On the other hand, service content having a low ratio of outflow to inflow is service content (hereinafter sometimes referred to as “end content”) that causes the user to stop using the common display menu service. Low contribution to selection.

  In the counting information shown in FIG. 17, the service content “CCC radio” has a high ratio of the number of outflows to the number of inflows, and can be said to be hub content. On the other hand, the service content “DD music” has a significantly lower number of outflows than the number of inflows, and can be said to be end content.

  Therefore, the distribution unit 324 may distribute the publication fee corresponding to the advertisement information based on the ratio of the number of outflows to the number of inflows. For example, the distribution unit 324 distributes more posting fees to service partners of service content having a high ratio of the number of outflows relative to the number of inflows compared to service partners of service content having a low ratio.

  The distribution unit 324 may change the distribution ratio of the posting fee based on the ratio of the number of outflows to the number of inflows, and the number of inflows and the number of outflows. For example, the distribution unit 324 reduces the distribution rate of the posting fee for service partners of service contents that have a high number of outflows with respect to the number of inflows and a small amount of inflows and outflows, and the number of outflows with respect to the number of inflows is low. The distribution fee distribution ratio may be increased for service content service partners with a large number of inflows and outflows.

  In addition, from the count information, it is possible to grasp the order in which a user using the common display menu service transitions between a plurality of service contents. In the example shown in FIG. 17, as shown in FIG. 18B, the user can grasp that the service content “CCC radio” transits to the service content “BB shop” via the service content “DD music”. At the same time, it can be understood that the service content “CCC radio” transits to the service content “DD music” via the service content “A news”.

  Therefore, the distribution unit 324 identifies service content highly relevant to the display content when the advertisement information is selected based on the order in which the user transitions between the plurality of service content, and assigns the service content to the identified service content. The publication fee may be distributed so that the distribution ratio is relatively high.

[Effects of Fifth Embodiment]
As described above, the advertisement server 3 according to the fifth embodiment distributes the advertisement insertion fee according to the number of inflows into the service content and the number of outflows from the service content. By doing in this way, the advertisement server 3 emphasizes other service contents that contribute to the display on the terminal 1 of the display contents corresponding to the selected advertisement in the common display menu service. By distributing, success fees can be paid appropriately to service partners corresponding to each of a plurality of service contents.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above embodiment. In particular, the specific embodiments of the distribution / integration of the devices are not limited to those illustrated above, and all or a part thereof may be added in arbitrary units according to various additions or according to functional loads. It can be configured functionally or physically distributed and integrated. For example, the menu generation server 2 and the advertisement server 3 of the above embodiment may be configured by a single server.

  In the above-described embodiment, the example of distributing the posting fee when one service content is associated with one category has been described. However, when a plurality of service contents are associated with one category, It may be distributed as follows. That is, the distribution unit 324 may evenly distribute the publication fee distributed to the category to a plurality of service contents associated with one category. Further, the distribution unit 324 may distribute the publication fee distributed to the category based on the ratio of the number of times each of the plurality of service contents is selected by the user of the terminal 1. Further, the distribution unit 324 may distribute the publication fee distributed to the category based on the ratio of the number of times each of the plurality of service contents is associated with the category.

DESCRIPTION OF SYMBOLS 1 ... Terminal, 11 ... Input part, 12 ... Display part, 13 ... Radio | wireless part, 14 ... Memory | storage part, 15 ... Control part, 151 ... Terminal transmission part, 152 ... terminal receiving unit, 153 ... display control unit, 2 ... menu generation server, 21 ... storage unit, 211 ... service partner information storage unit, 22 ... control unit, 221 ... · Server reception unit, 222 ··· Address identification unit, 223 ··· Generation unit, 224 ··· Server transmission unit, 3 · · · Advertising server, 31 · · · storage unit, 311 · · · advertising information storage unit , 312 ... Count information storage unit, 32 ... Control unit, 321 ... Acquisition unit, 322 ... Selection unit, 323 ... Advertisement transmission unit, 324 ... Distribution unit, 325 ... Counting unit, 4 ... content server, 5 ... communication network, S ... advertising system Beam

Claims (8)

An advertising information storage unit that stores the advertising information and the advertising fee of the advertising information in association with each other;
An acquisition unit for acquiring a common display menu that is displayed on a terminal and is displayed in common for content of a plurality of partners subscribed to a predetermined service and includes a link to the content for each category;
A selection unit that selects advertisement information with reference to the advertisement information storage unit;
An advertisement transmitter that transmits the selected advertisement information to the terminal;
A distribution unit that distributes a publication fee associated with the selected advertisement information to a partner corresponding to the content indicated by the link included in the common display menu;
An advertising server comprising: The distribution unit distributes the posting fee to partners corresponding to the contents indicated by the links corresponding to the plurality of categories based on the number of times each of the plurality of categories included in the common display menu is selected. ,
The advertisement server according to claim 1. The distribution unit distributes the posting fee to each partner content corresponding to the content indicated by the link included in the common display menu based on the number of times associated with the common display menu for each of the partner content.
The advertisement server according to claim 1. A counter for counting the number of outflows to other contents and the number of inflows from other contents via the common display menu for each of the plurality of contents;
The distribution unit distributes the posting fee to partners corresponding to the content indicated by the link included in the common display menu based on at least one of the outflow number and the inflow number.
The advertisement server according to claim 1. The distribution unit distributes at least a predetermined amount of the posting fee to the partner.
The advertisement server according to any one of claims 1 to 4. The acquisition unit further acquires information regarding display content on which the common display menu is displayed,
The distribution unit identifies a partner corresponding to the display content based on information about the display content, and distributes the posting fee to the partner and a partner corresponding to the content indicated by the link.
The advertisement server according to any one of claims 1 to 5. An advertising system comprising a terminal and an advertising server that is communicably connected to the terminal,
The terminal
A common display menu that is displayed in common for the contents of a plurality of partners subscribed to a predetermined service and includes a link to the contents for each category, and a menu screen that includes advertisement information received from the advertisement server on the display unit Having a display control unit to display,
The advertising server
An advertisement information storage unit that stores the advertisement information in association with a publication fee of the advertisement information;
An acquisition unit for acquiring the common display menu displayed on the terminal;
A selection unit that selects advertisement information with reference to the advertisement information storage unit;
An advertisement transmitter that transmits the selected advertisement information to the terminal;
A distribution unit that distributes a publication fee associated with the selected advertisement information to a partner corresponding to the content indicated by the link included in the common display menu;
Advertising system. Obtaining a common display menu displayed on the terminal, which is displayed in common with content of a plurality of partners subscribed to a predetermined service, and includes a link to the content for each category;
Selecting advertisement information with reference to an advertisement information storage unit that associates and stores advertisement information and a publication fee of the advertisement information;
Transmitting the selected advertising information to the terminal;
Distributing a listing fee associated with the selected advertising information to partners corresponding to the content indicated by the link included in the common display menu;
A distribution method comprising:

Images