JP5406897B2 - Information display device and program - Google Patents

Description

  Embodiments described herein relate generally to an information display device and a program.

  Conventionally, in commercial facilities such as shopping malls, underground malls, and the like, contents such as advertisements and event information are displayed by digital signage terminal devices.

  When advertisement content of a product is displayed on such a digital signage terminal device, it has been conventionally performed to analyze the correlation between the display state of the advertisement content and the actual sales of the product.

  Further, conventionally, a digital signage terminal device has been used to analyze the correlation between advertisement browsing by a customer and purchase of a product.

  For example, as described in Patent Document 1, a customer ID included in an RFID tag carried by a customer is wirelessly transmitted by an RFID reader included in a digital signage terminal device or a POS cash register device installed in a store. Reading is performed using communication. By grasping the behavior of the customer in the store in this way, it is possible to analyze the correlation between the browsing of the advertisement and the purchase of the product.

  However, in the prior art, since the behavior of the customer is grasped using wireless communication, there is a problem in the grasping accuracy. For example, when a customer stays in front of a digital signage terminal device for a predetermined time, it is determined that the customer has viewed an advertisement. Even if you stop at, it will be judged that you browsed the advertisement.

  The problem to be solved by the present invention is to provide an information display device and program capable of accurately judging the browsing of advertisements by customers and analyzing the correlation between the customer's advertisement browsing status and the purchase status of products with high accuracy It is to be.

The information display apparatus according to the present embodiment includes a reading unit, a display unit, an operation screen display unit, a privilege issuing unit, a reading unit, and a related data generating unit. The reading unit reads the customer ID stored in the storage medium . The display means displays the advertising content . Operation screen display means, when the advertisement content in a state where reading of the customer ID is being performed is displayed for a predetermined time, and displays an operation screen for asking whether or not to award issued. The privilege issuing means issues a privilege when an operation for issuing a privilege is accepted on the operation screen . The reading means reads the purchased product information from a storage unit that stores the customer ID and the purchased product information of the customer with the customer ID in association with each other. Related data generating means, prior to each SL customer ID, and the purchased product information about the customer ID, and benefits numbers for identifying the privilege issued to the customer by the customer ID, the reading of the customer ID is performed and a display history of the advertisement content displayed in a state that the data that associates to generate.

FIG. 1 is a schematic diagram of a shopping mall to which the digital signage terminal device of the embodiment is applied. FIG. 2 is an external front view of the digital signage terminal device. FIG. 3 is a block diagram of the overall configuration of a system including the digital signage terminal device according to the embodiment. FIG. 4 is a schematic block diagram of the digital signage terminal device. FIG. 5 is a functional block diagram of the MPU. FIG. 6 is a flowchart illustrating an example of the operation of the digital signage terminal device according to the present embodiment. FIG. 7 is a diagram illustrating a data structure of a customer ID and a privilege issue history. FIG. 8 is a diagram illustrating a data structure of a customer ID and advertisement content display history. FIG. 9 is a diagram showing a data structure of a customer ID and POS data. FIG. 10 is a diagram illustrating a data structure of customer information. FIG. 11 is a diagram illustrating a point issuing operation screen displayed on the digital signage terminal device. FIG. 12 is a flowchart illustrating another example of the operation of the digital signage terminal device according to the embodiment.

  Hereinafter, the digital signage terminal apparatus according to the present embodiment will be described with reference to the drawings. In addition, the information processing system of this embodiment is constructed | assembled as a digital signage terminal device used in a shopping mall.

  FIG. 1 is a schematic diagram of a shopping mall to which a digital signage terminal device 12 according to the present embodiment is applied. A plurality of digital signage terminal devices 12 that display advertisement content and the like are connected via a LAN 11 to a server 10 that stores various data and distributes advertisement information of products to the digital signage terminal device 12. The digital signage terminal device 12 is connected to a plurality of POS (Point of sales) register devices 14 via the LAN 11. The digital signage terminal device 12 and the POS cash register device 14 include a plurality of reading devices 13a and 13b that read customer information from a storage medium such as a membership card or a mobile phone in which a customer ID is stored.

  FIG. 2 is an external front view of the digital signage terminal device 12. The digital signage terminal device 12 prints and issues a display unit 122 configured as a liquid crystal display or a plasma display, various tickets, coupons, and the like, and reads information such as a customer ID from a storage medium. A reading device 13 a, a housing unit 126, and a speaker unit 125 that is provided inside the housing unit 126 and outputs various sounds such as BGM and advertisement sound.

  As the printer unit 123, for example, a thermal recording type printer device using roll paper as a recording medium is used, and includes a cutting mechanism that automatically cuts roll paper as necessary.

  FIG. 3 shows an overall configuration diagram of a system including the digital signage terminal device 12.

  In addition to the display unit 122, the reading device 13a, and the printer unit 123 described above, the digital signage terminal device 12 includes a content data storage unit 151a that stores advertisement content data, a customer information storage unit 161a that stores various types of customer-related information, And a controller 127 that controls the entire digital signage terminal device 12.

  The POS register device 14 connected to the digital signage terminal device 12 via the LAN 11 includes a reading device 13b.

  The server 10 connected to the digital signage terminal device 12 and the POS cash register device 14 via the LAN 11 includes a content data storage unit 151b that stores data of advertisement content, a customer information storage unit 161b that stores various information related to customers, a customer Stores aggregate data such as correlation between advertisement content browsing status and product purchase status, and sales data including purchased product information for each customer generated by the POS register device 14, that is, stores POS data. The POS data storage unit 141 and the control unit 101 that controls the entire server 10 include a CPU (not shown), a ROM (not shown), and a RAM (not shown).

  FIG. 4 is a schematic configuration block diagram of the digital signage terminal device 12. In addition to the display unit 122, the printer unit 123, the speaker unit 125, and the controller 127, the digital signage terminal device 12 communicates with the server 10 via the operation unit 124 for the operator or user to perform various operations and the LAN 11. And a network communication interface (IF) 128 for acquiring various kinds of information.

  Here, the controller 127 includes an MPU 1271 that controls the controller 127 as a whole, a ROM 1272 that stores a control program for operating the MPU 1271, and a RAM 1273 that temporarily stores various data.

  Further, the operation unit 124 can be configured with various switches, buttons, and the like, or can be configured as a touch panel integrally with the display unit 122 such as a liquid crystal display.

  FIG. 5 is a functional block diagram of the MPU 1271. The MPU 1271 includes a reading unit 1274 that controls the reading unit 13a to read the customer ID, a display unit 1275 that controls the display unit 122 to display advertisement content, and a privilege issuing unit that generates privilege data. 1276, a related data generation unit 1277 that creates data in which a customer ID and various data are associated, a storage unit 1278 that stores data in each storage unit, and content stored in the content data storage unit 151a A content selection unit 1279 that selects advertisement content to be displayed on the display unit 122 from the data.

  Next, the operation of the digital signage terminal device 12 described above will be described with reference to FIG. FIG. 6 is a flowchart illustrating an example of the operation of the digital signage terminal device 12 according to the present embodiment.

  First, in step S1, the advertisement content data is called. Specifically, the MPU 1271 (content selection unit 1279) of the controller 127 calls the advertisement content data from the content data storage unit 151a.

  Next, in step S2, the MPU 1271 (display unit 1275) causes the display unit 122 of the digital signage terminal device 12 to display advertising content based on the data received from the content data storage unit 151a.

  Next, in step S3, the customer ID is recognized by the customer presenting a storage medium such as a membership card or a mobile phone in which the customer ID is stored in the reading device 13a of the digital signage terminal device 12.

  For example, when the storage medium is a membership card, the customer ID is recognized by inserting the membership card into a slot provided in the reading device 13a or placing it in a card reader unit provided in the reading device 13a. Etc. When the storage medium is a mobile phone, the customer ID is recognized by placing the mobile phone on a reader unit provided in the reading device 13a. The recognized customer ID is transmitted to the MPU 1271 (reading unit 1274) and temporarily stored in the RAM 1273.

  Next, in step S4, the MPU 1271 can recognize the customer ID from the storage medium, that is, a member card or the like is inserted into the reading device 13a, or a mobile phone is placed on the reading device 13a. In the state, it is determined whether or not content display has been performed for a predetermined time. If it is determined in step S4 that the predetermined time has elapsed, the process proceeds to step S5. On the other hand, if it is determined that the predetermined time has not elapsed, the process proceeds to step S2 and the display of the advertising content is continued.

  In step S5, a privilege is issued. Specifically, the MPU 1271 (privilege issuing unit 1276) instructs the printer unit 123 to issue a bonus, and the printer unit 123 responds to the above instruction to the customer such as various tickets and coupons. Issue benefits. Note that the privilege issuance method may be storage in a storage medium such as a membership card or storage in the customer information storage units 161a and 161b.

  Next, in step S6, the MPU 1271 (related data generation unit 1277) associates the privilege number allocated for each privilege type with the customer ID as a privilege issuance history as shown in FIG. The associated data is temporarily stored in the RAM 1273.

  Next, in step S7, the MPU 1271 (related data generation unit 1277) stores the advertisement content data displayed for a predetermined time in a state where the customer ID can be recognized as a display history of the advertisement content. Specifically, as shown in FIG. 8, the MPU 1271 associates an advertisement content number allocated for each advertisement content with a customer ID, and the associated data is temporarily stored in the RAM 1273.

  Next, in step S8, POS data is generated. Specifically, when a customer finishes a series of purchases, that is, at the time of settlement of a purchased product, the reading device 13b connected to the POS cash register device 14 reads the customer ID from a storage medium such as a membership card. Done. Then, the POS cash register device 14 generates POS data.

  Next, in step S9, the generated POS data is associated with the customer ID as shown in FIG. 9 by the control unit 101 of the server 10, and stored in the POS data storage unit 141 of the server 10 as a product purchase history.

  Next, in step S10, the total data based on each data is stored. Specifically, the control unit 101 of the server 10 stores advertisement browsing data, privilege issue data, and POS data of the server 10 temporarily stored in the RAM 1273 of the digital signage terminal device 12 and associated with the customer ID. The POS data stored in the unit 141 is called up. Then, based on these data, the control unit 101 grasps whether or not the customer who viewed the content has purchased the product, and stores the grasped information in the total data storage unit 171.

  Next, in step S11, customer information is stored. Specifically, the MPU 1271 (related data generation unit 1277) of the digital signage terminal device 12 and the control unit 101 of the server 10 are respectively associated with customer IDs, and advertisement browsing data temporarily stored in the RAM 1273 and The privilege issue data and the POS data stored in the POS data storage unit 141 are called up. Then, as shown in FIG. 10, the MPU 1271 and the control unit 101 associate the customer ID, the advertisement content number, the privilege number, and the POS data, and store them as customer information in the customer information storage units 161a and 161b, respectively, thereby displaying information. A series of operations by the apparatus ends.

  In the present embodiment, the content data storage unit 151a and the customer information storage unit 161a are provided in the digital signage terminal device 12, and the content data storage unit 151b and the customer information storage unit 161b are provided in the server 10 as well. Yes. This is for backup when a failure occurs in either the digital signage terminal device 12 or the server 10.

  However, the content data storage unit 151a and the customer information storage unit 161a of the digital signage terminal device 12 are omitted, and each digital signage terminal device 12 is used by using the content data storage unit 151b and the customer information storage unit 161b provided in the server 10. May store data relating to advertising content and customer information.

  Moreover, MPU1271 changes the content of the advertising content displayed on the digital signage terminal device 12 according to the customer information memorize | stored in the customer information storage part 161a.

  For example, when the frequency of viewing the advertising content of clothing of a customer having a certain customer ID is high, the customer information storage unit 161a stores a large amount of display history of the advertising content of clothing. In this case, when the customer ID is recognized by the reading device 13a, the MPU 1271 refers to the content display history of the customer from the customer information storage unit 161a, and stores a large amount of display history of the advertising content of the clothing. Recognize Then, the MPU 1271 (content selection unit 1279) preferentially calls the advertising content of the clothing from the content data storage unit 151a and causes the display unit 122 to display the advertisement content.

  In addition, when the purchase frequency of a drug having a certain customer ID is high, a large amount of drug purchase history is stored in the customer information storage unit 161a. In this case, when the customer ID is recognized by the reading device 13a, the MPU 1271 refers to the purchase history of the customer from the customer information storage unit 161a, and recognizes that a large amount of display history of the advertisement content of the medicine is stored. To do. Then, the MPU 1271 (content selection unit 1279) preferentially calls out the advertisement content of the medicine from the content data storage unit 151a and displays it on the display unit 122.

  As described above, in the present embodiment, by providing the privilege granting condition as a content display for a predetermined time in a state where the customer ID from the storage medium can be recognized, the customer is positively motivated to grant the privilege. Therefore, it is possible to accurately grasp that the displayed advertisement content has been browsed by the customer.

  The embodiment of the present invention is presented as an example, and is not intended to limit the scope of the invention. The novel embodiment can be implemented in various other forms, and various omissions, replacements, and changes can be made without departing from the scope of the invention. This embodiment and its modifications are included in the scope and gist of the invention, and are included in the invention described in the claims and the equivalents thereof.

  For example, in the above-described embodiment, the POS data is stored in the POS data storage unit of the server. However, the present invention is not limited to this, and a POS data storage unit is provided in the POS register device, and the above data is stored in the POS data storage unit. You may remember.

  Further, the condition for issuing the privilege is not limited to the display of the content data for a predetermined time. For example, as shown in FIG. 11, a privilege issuance screen 122a that can be selected as to whether or not point issuance is displayed on the display unit 122 of the digital signage terminal device 12 after a predetermined time has elapsed in a state where the customer ID can be recognized from the storage medium. The above operation may be used as a condition. In this case, the display unit 122 is a touch panel display.

FIG. 12 shows a flowchart of a series of operations by the information display device on which the privilege issue screen 122a is displayed. In the flowchart shown in FIG. 12, steps S21 to S23 and steps S2 6 to S3 2 are the same as steps S1 to S2 and S4 and steps S5 to S11 in the flowchart of FIG. The description is omitted.

In step S2 3, the MPU1271 controller 127 provided in the digital signage terminal 12, whether a predetermined time has passed since the advertisement content is displayed on the display unit 122 is determined. If the predetermined time has elapsed, the process proceeds to step S2 4. If the predetermined time has not elapsed, the process proceeds to step S22, and the display of the advertising content is continued.

In step S2 4, MPU1271 calls image data benefits issuance screen 122a from ROM1272, is displayed on the display unit 122.

Next, in step S2 5, by MPU1271 (privilege issuing section 1276), the award issuance screen 122a, whether the determination operation benefits issued button ( "YES" button of the benefits issuance screen 122a of FIG. 11) is performed Is done. If the operation of the award issued button has been performed, the process proceeds to step S2 6, the issuance of benefits is performed similarly to the embodiment described above.

On the other hand, in step S2 5, when the operation of the award issued button is not the judgment that was made, the process proceeds to step S3 3.

In step S3 3, by MPU1271 (privilege issuing section 1276), the award issuance screen 122a, whether the operation of the benefit unnecessary button ( "No" button benefits issuance screen 122a of FIG. 11) is performed or not. If the benefit unnecessary button of the operation has been performed, the process proceeds to step S 29.

On the other hand, when the operation of the benefit unnecessary button was not performed in step S3 3, the process proceeds to step S3 4.

In step S3 4, by MPU1271, the determination whether benefits issuance screen 122a has a predetermined time elapses since the display is performed. In a case where it is determined that the predetermined time has elapsed (case of YES) by MPU1271, the process proceeds to step S2 6, the issuance of benefits takes place. In a case where it is determined not to have elapsed the predetermined time (the case of NO) by MPU1271, the process proceeds to step S2 4, display benefits issuance screen 122a is continued.

  In this embodiment, the privilege granting condition is the operation of the privilege issue screen by the customer after a predetermined time has elapsed since the display of the advertising content. As a result, since the customer actively browses the content with the motivation of giving the privilege, the customer can accurately grasp that the displayed advertisement content has been browsed by the customer.

  The program executed in the information display device of the present embodiment is a file in an installable format or an executable format, such as a CD-ROM, a flexible disk (FD), a CD-R, a DVD (Digital Versatile Disk), or the like. You may comprise so that it may record and provide on a computer-readable recording medium.

  Furthermore, the program executed by the information display device of the present embodiment may be stored on a computer connected to a network such as the Internet and provided by being downloaded via the network. Further, the program executed by the information display device of the present embodiment may be configured to be provided or distributed via a network such as the Internet.

  The program executed by the information display device of this embodiment is a module including the above-described units (reading unit 1274, display unit 1275, privilege issue unit 1276, related data generation unit 1277, storage unit 1278, and content selection unit 1279). As actual hardware, the MPU or CPU (processor) reads the program from the ROM and executes it, so that each unit is loaded on the main memory, and each unit is generated on the main memory. It has become so.

DESCRIPTION OF SYMBOLS 10 Server 12 Digital signage terminal device 13a, 13b Reading apparatus 14 POS cash register apparatus 17 Totaling apparatus 141 POS data storage part 151a, 151b Content data storage part 161a, 161b Customer information storage part 171 Total data storage part

JP 2010-140287 A

Claims (2)

Reading means for reading the customer ID stored in the storage medium;
Display means for displaying advertising content;
Wherein when the advertisement in a state where reading of the customer ID has been performed content is displayed for a predetermined time, the operation screen display means for displaying an operation screen for asking whether or not to award issuance,
A privilege issuing means for issuing a privilege when receiving an operation for issuing a privilege on the operation screen ;
Reading means for reading the purchased product information from a storage unit that stores the customer ID and the purchased product information of the customer with the customer ID in association with each other;
Before each SL customer ID, the said purchased product information about the customer ID, the benefits number for identifying the privilege issued to the customer by the customer ID, the reading of the customer ID is displayed in a state being performed and associated data generation means and a display history of the advertisement contents, the data that associates to generate a,
An information display device comprising: In an information display device, a computer is
Reading means for reading the customer ID stored in the storage medium;
Display means for displaying advertising content;
Wherein when the advertisement in a state where reading of the customer ID has been performed content is displayed for a predetermined time, the operation screen display means for displaying an operation screen for asking whether or not to award issuance,
A privilege issuing means for issuing a privilege when receiving an operation for issuing a privilege on the operation screen ;
Reading means for reading the purchased product information from a storage unit that stores the customer ID and the purchased product information of the customer with the customer ID in association with each other;
Before each SL customer ID, the said purchased product information about the customer ID, the benefits number for identifying the privilege issued to the customer by the customer ID, the reading of the customer ID is displayed in a state being performed and associated data generation means and a display history of the advertisement contents, the data that associates to generate a,
Program to function as.

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