JP5386475B2 - 商品情報のディスプレイ表示及び購買 - Google Patents
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0623—Item investigation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/234—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
- H04N21/2343—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements
- H04N21/234318—Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving reformatting operations of video signals for distribution or compliance with end-user requests or end-user device requirements by decomposing into objects, e.g. MPEG-4 objects
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- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
- H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
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- H—ELECTRICITY
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/85—Assembly of content; Generation of multimedia applications
- H04N21/858—Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
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- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- Physics & Mathematics (AREA)
- Marketing (AREA)
- Economics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Databases & Information Systems (AREA)
- Human Computer Interaction (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Description
Claims (18)
- 動画ファイルの観者に付加情報を提供する方法であって、
前記動画ファイル内に付加商品情報の存在を示す1以上のタグを提供するステップと、
前記動画と並んでまたはその上に前記タグの存在を視覚的に表すステップと、
前記タグと関連する前記商品情報を見るための要求を検出するステップと、
前記商品情報を見るための要求に応答して、前記動画を一時停止するステップと、
前記要求のあった前記商品情報を一時停止させた画像の上にポップアップ表示によりディスプレイ表示するステップとからなることを特徴とする情報提供方法。 - 前記タグの存在を示す視覚的表示が、自動で行われる、または、前記観者の行動に対する応答であることを特徴とする請求項1に記載の情報提供方法。
- 前記観者の行動が、有効と無効との間を切り換える、または、前記観者の選択または要求に応じて一時的に有効にする、前記タグの視覚的表示ディスプレイ表示モードを選択することであることを特徴とする請求項2に記載の情報提供方法。
- 前記タグの視覚的表示が、ディスプレイ表示された画像の特定エリアを前記観者が選択したことに対する応答であることを特徴とする請求項2に記載の情報提供方法。
- 前記タグの存在を示す視覚的表示が、前記タグが付された商品の上、または、アイコン表示エリアに商品アイコンをディスプレイ表示することからなり、
前記アイコン表示エリアは、表示エリアの1つの端縁に沿って設けられたバーであることを特徴とする請求項1乃至4のうちいずれか1項に記載の情報提供方法。 - 前記タグを付された商品が、前記画像内で、一時的に、断続的にまたは常に、視覚的に強調表示されていることを特徴とする請求項1乃至5のうちいずれか1項に記載の情報提供方法。
- ディスプレイ表示された前記商品情報が、前記商品の品質についての説明、前記商品の1以上の画像、製造業者名及び前記商品の購入にあたっての詳細情報のいずれかの情報を含むことを特徴とする請求項1乃至6のうちいずれか1項に記載の情報提供方法。
- 動画ファイルの観者に付加情報を提供するシステムであって、
前記動画ファイルの動画コンテンツを読み込み、且つ、前記動画ファイル内に関連した商品情報があることを示す1以上のタグの存在を検出するファイル読込手段と、
前記動画ファイルの前記動画コンテンツをディスプレイ表示し、且つ、前記タグの存在を示す視覚的表示を動画と並んでまたはその上にディスプレイ表示するディスプレイ表示手段と、
前記タグと関連する商品情報のディスプレイ表示を要求するための観者作動手段とを備え、
前記観者作動手段に応答して、前記ディスプレイ表示手段が動画を一時停止させ、要求のあった情報を一時停止させた画像の上にポップアップ表示によりディスプレイ表示することを特徴とする情報提供システム。 - 前記観者作動手段が、前記システムに直接設けられた制御インターフェース、適切な有線または無線リンクでシステムに接続されたキーボードまたはキーパッド、または、適切な有線または無線リンクでシステムに接続されたカーソル指示装置のいずれかを含むタイプの制御手段であることを特徴とする請求項8に記載の情報提供システム。
- 前記情報提供システムが、コンピュータ、モバイルテクノロジ装置、テレビまたはDVDプレーヤ等のメディアプレーヤと連動して動作するテレビ、ゲーム・コンソールまたはテレビ信号デコーダからなることを特徴とする請求項8または9に記載の情報提供システム。
- 請求項1乃至7のうちいずれか1項の情報提供方法に従って観者に対して付加情報をディスプレイ表示するステップからなり、
前記ディスプレイ表示された情報は、画面上にディスプレイ表示された1または複数の特定の商品に関連し、且つ、選択可能な購入アイコンを含んでおり、
前記購入アイコンを選択することで、前記観者が前記商品を購入するための電子商取引インターフェースに接続することができることを特徴とする商品の販売促進方法。 - 前記選択可能な購入アイコンが、画像の1以上の領域の上をスクロールすることで現れる、または、ダイアログ・ボックス内の商品アイコンの上、または、アイコン表示エリアに沿ってスクロールすることで現れることを特徴とする請求項11に記載の商品の販売促進方法。
- 前記購入アイコンを選択することで、前記観者が前記商取引インターフェースに直接接続することができる、または、前記購入アイコンを選択することで、前記商品をショッピングリストに追加し、その後、前記観者が前記動画ファイルを継続して見るか、または、購入プロセスを完了するかを選択することができることを特徴とする請求項11または12に記載の商品の販売促進方法。
- 前記観者がディスプレイ表示されているチェックアウト・アイコンを選択することで、または、前記制御手段の特定の制御ボタンを作動させることで、いつでも購入プロセスの完了を選択することができることを特徴とする請求項11乃至13のうちいずれか1項に記載の商品の販売促進方法。
- 前記チェックアウト・アイコンを選択することで、前記観者が購入プロセスを完了させる前に、ショッピングリストの再検討を可能にすることを特徴とする請求項14に記載の商品の販売促進方法。
- 前記商取引インターフェースが、注文を確認するために前記観者及び前記商品の情報の入力に対して動作し、続いて、注文を履行するために製造業者または卸売業者に注文情報を伝える電子商取引インターフェースであることを特徴とする請求項14または15に記載の商品の販売促進方法。
- 前記商取引インターフェースが、リモート・サーバ上で動作され、前記商取引インターフェースに接続すると、前記観者は課金情報及び/または配達情報を入力及び/または確認しなければならず、且つ、前記課金情報及び/または前記配達情報の確認の際、前記商取引インターフェースが注文を確認するために動作可能であることを特徴とする請求項11乃至16のうちいずれか1項に記載の商品の販売促進方法。
- 請求項8乃至10のうちいずれか1項の情報提供システムに従って、観者に対して、動画ファイルに関する付加情報を提供する情報提供システムからなり、
前記ディスプレイ表示された情報は、画面上にディスプレイ表示された1または複数の特定の商品に関連し、且つ、選択可能な購入アイコンを含んでおり、
更に、前記選択可能な購入アイコンを選択するための観者によって操作される制御手段と、
前記商品を購入するために、システムを電子商取引インターフェースに接続する前記選択可能な購入アイコンを選択すると動作するデータ送信手段とからなることを特徴とする商品の販売促進システム。
Applications Claiming Priority (5)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
GBGB0707216.8A GB0707216D0 (en) | 2007-04-14 | 2007-04-14 | Interactive shopping platform |
GB0707216.8 | 2007-04-14 | ||
GBGB0722532.9A GB0722532D0 (en) | 2007-04-14 | 2007-11-16 | Product information display and purchasing |
GB0722532.9 | 2007-11-16 | ||
PCT/GB2008/000706 WO2008125794A1 (en) | 2007-04-14 | 2008-03-04 | Product information display and purchasing |
Publications (3)
Publication Number | Publication Date |
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JP2010524110A JP2010524110A (ja) | 2010-07-15 |
JP2010524110A5 JP2010524110A5 (ja) | 2011-05-19 |
JP5386475B2 true JP5386475B2 (ja) | 2014-01-15 |
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Application Number | Title | Priority Date | Filing Date |
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JP2010502557A Expired - Fee Related JP5386475B2 (ja) | 2007-04-14 | 2008-03-04 | 商品情報のディスプレイ表示及び購買 |
Country Status (5)
Country | Link |
---|---|
US (1) | US20080255961A1 (ja) |
EP (1) | EP2149260A1 (ja) |
JP (1) | JP5386475B2 (ja) |
GB (2) | GB0707216D0 (ja) |
WO (1) | WO2008125794A1 (ja) |
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US20080255961A1 (en) | 2008-10-16 |
GB0722532D0 (en) | 2007-12-27 |
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