JP5341098B2 - 目標が定められたモバイルコンテントの挿入および/または置換 - Google Patents
目標が定められたモバイルコンテントの挿入および/または置換 Download PDFInfo
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- JP5341098B2 JP5341098B2 JP2010534017A JP2010534017A JP5341098B2 JP 5341098 B2 JP5341098 B2 JP 5341098B2 JP 2010534017 A JP2010534017 A JP 2010534017A JP 2010534017 A JP2010534017 A JP 2010534017A JP 5341098 B2 JP5341098 B2 JP 5341098B2
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
- H04L12/1453—Methods or systems for payment or settlement of the charges for data transmission involving significant interaction with the data transmission network
- H04L12/1467—Methods or systems for payment or settlement of the charges for data transmission involving significant interaction with the data transmission network involving prepayment
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q20/00—Payment architectures, schemes or protocols
- G06Q20/08—Payment architectures
- G06Q20/10—Payment architectures specially adapted for electronic funds transfer [EFT] systems; specially adapted for home banking systems
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L12/00—Data switching networks
- H04L12/02—Details
- H04L12/14—Charging, metering or billing arrangements for data wireline or wireless communications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/56—Provisioning of proxy services
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/18—Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals
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- Business, Economics & Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Development Economics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Physics & Mathematics (AREA)
- Economics (AREA)
- Signal Processing (AREA)
- Computer Networks & Wireless Communication (AREA)
- Marketing (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Technology Law (AREA)
- Information Transfer Between Computers (AREA)
- Telephonic Communication Services (AREA)
- Mobile Radio Communication Systems (AREA)
- Data Exchanges In Wide-Area Networks (AREA)
Description
− 上述のような挿入エンジン26に対するモバイル番号の入手可能性。
− 加入者プリファレンスまたはその他の適切なプロフィールに対する入手可能性および/またはアクセス
− ユーザのプリファレンスおよび/または加入者のプロフィールと一致する広告またはその他のコンテントの入手可能性。
− ページの最上部
− ページの最下部
− それら自体の左枠の中
− (例えば一部の人気のある検索エンジンによって示されるページ上で典型的に見られるような)それら自体の右枠の中
− ドキュメント/ページがそれ以外に固定レイアウトを保持する中で、ドキュメントの中に散在すること。
Claims (10)
- コンテントプロバイダのサーバから供給されるウェブページのコンテントを変更するための方法であって、
(a)ワイヤレス遠距離通信ネットワークによるサービスを受けるモバイルデバイスによって開始されるデータ要求を、ワイヤレスネットワークを介してプロキシサーバで受信することと、
(b)コンテントプロバイダのサーバが転送された要求に応答して本来のコンテントを含むウェブページを返すように、インターネットを介してプロキシサーバからコンテントプロバイダのサーバへ要求を転送することと、
(c)返されたウェブページをプロキシサーバで受信することと、
(d)プロキシサーバによって受信されたウェブページの本来のコンテントを変更することとを含み、該変更することは、返されたウェブページの最上部又は最下部の広告を識別して、識別された広告を、モバイルデバイスの表示スペース内に表示するように形式を合わされた新たな広告で置換することを含み、さらに、前記方法は、
(e)変更されたコンテントを備えたウェブページを、データ要求を開始したモバイルデバイスへ転送することを含む、方法。 - 該要求を転送することは、挿入されるコンテントに関連する加入者の前払い口座内の十分な口座残高を条件とする、請求項1に記載の方法。
- プロキシサーバが加入者口座の引き落としの確認を受信することに失敗した場合には、プロキシサーバは後払い課金についてのデータ要求の記録を生成する、請求項1に記載の方法。
- コンテントプロバイダのサーバから受信されたウェブページをプロキシサーバでキャッシュすることをさらに含む、請求項1に記載の方法。
- ステップ(d)が、モバイルデバイスの縦の表示スペースの約10%を占めるように新たな広告の形式を合わすことを含む、請求項1に記載の方法。
- コンテントプロバイダのサーバから供給されるウェブページのコンテントを変更することをサポートする通信ネットワークであって、
ワイヤレスでネットワークにアクセスするために、モバイルデバイスによって使用されるモバイル部分と、
ネットワークのモバイル部分を介してモバイルデバイスからデータ要求を受信し、コンテントプロバイダのサーバが転送された要求に応答して本来のコンテントを含むウェブページをプロキシサーバへ返すように、インターネットを介してコンテントプロバイダのサーバへ要求を転送するプロキシサーバと、
プロキシサーバから本来のコンテントを備えたウェブページを受信し、ウェブページの本来のコンテントを変更し、変更されたコンテントを備えたウェブページをプロキシサーバへ返し、次いで同じものを、データ要求を開始したモバイルデバイスへ転送するコンテント変更エンジンとを備え、該変更することは、プロキシサーバから受信されたウェブページの最上部又は最下部の広告を識別して、識別された広告を、モバイルデバイスの表示スペース内に表示するように形式を合わされた新たな広告で置換することを含む、ネットワーク。 - 前払い課金処理システムをさらに備え、該要求を転送することは、挿入されるコンテントに関連する加入者の前払い口座内の十分な口座残高を条件とする、請求項6に記載のネットワーク。
- プロキシサーバが加入者口座の引き落としの確認を受信することに失敗した場合には、プロキシサーバは後払い課金についてのデータ要求の記録を生成する、請求項6に記載のネットワーク。
- コンテント変更エンジンが、モバイルデバイスの縦の表示スペースの約10%を占めるように新たな広告の形式を合わすように構成される、請求項6に記載のネットワーク。
- 加入者のプリファレンスを含むプリファレンスデータベースをさらに備え、前記変更することは、データベース内に格納された広告主の制約又はモバイルデバイスの加入者のプリファレンスによって調整される、請求項6に記載のネットワーク。
Applications Claiming Priority (3)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/985,697 US8620288B2 (en) | 2007-11-16 | 2007-11-16 | Targeted mobile content insertion and/or replacement |
US11/985,697 | 2007-11-16 | ||
PCT/US2008/012427 WO2009067144A2 (en) | 2007-11-16 | 2008-11-03 | Targeted mobile content insertion and/or replacement |
Publications (2)
Publication Number | Publication Date |
---|---|
JP2011511333A JP2011511333A (ja) | 2011-04-07 |
JP5341098B2 true JP5341098B2 (ja) | 2013-11-13 |
Family
ID=40642501
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
JP2010534017A Expired - Fee Related JP5341098B2 (ja) | 2007-11-16 | 2008-11-03 | 目標が定められたモバイルコンテントの挿入および/または置換 |
Country Status (6)
Country | Link |
---|---|
US (1) | US8620288B2 (ja) |
EP (1) | EP2223506B1 (ja) |
JP (1) | JP5341098B2 (ja) |
KR (1) | KR20100082014A (ja) |
CN (1) | CN101855646A (ja) |
WO (1) | WO2009067144A2 (ja) |
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-
2007
- 2007-11-16 US US11/985,697 patent/US8620288B2/en not_active Expired - Fee Related
-
2008
- 2008-11-03 KR KR1020107010707A patent/KR20100082014A/ko active Search and Examination
- 2008-11-03 JP JP2010534017A patent/JP5341098B2/ja not_active Expired - Fee Related
- 2008-11-03 WO PCT/US2008/012427 patent/WO2009067144A2/en active Application Filing
- 2008-11-03 CN CN200880116014A patent/CN101855646A/zh active Pending
- 2008-11-03 EP EP08851900.4A patent/EP2223506B1/en not_active Not-in-force
Also Published As
Publication number | Publication date |
---|---|
JP2011511333A (ja) | 2011-04-07 |
WO2009067144A2 (en) | 2009-05-28 |
EP2223506A2 (en) | 2010-09-01 |
US8620288B2 (en) | 2013-12-31 |
EP2223506B1 (en) | 2018-04-18 |
CN101855646A (zh) | 2010-10-06 |
WO2009067144A3 (en) | 2009-11-26 |
KR20100082014A (ko) | 2010-07-15 |
US20090131025A1 (en) | 2009-05-21 |
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