JP5339115B2 - Exhibition tray with advertisement display - Google Patents

Description

  The present invention relates to an exhibition tray that is used for display of merchandise at a store and includes an advertisement display section for sales promotion.

Conventionally, as an exhibition tray with advertisement display made of cardboard, as shown in FIG. 6 , an advertisement display section 52 that displays a catch phrase of a product is displayed on the front of a tray body 51 on which the product is placed, as shown in FIG. What is provided is described.

  The tray main body 51 is a bottom-laying type in which a front wall 54 is connected to a bottom wall 53 and a support piece 55 is provided on a side portion of the bottom wall 53 to support the front wall 54 in an upright state. Are formed by folding the back plate 52b and the front plate 52a sequentially connected from the top of the front wall 54, and the extension from the front end of the front plate 52a is bent downward to form the rear surface of the front wall 54.

  In such an exhibition tray, the advertisement display unit 52 is bent obliquely from the upper part of the front wall 54 of the tray body 51 to the front lower side so that the advertisement printed on the surface of the surface plate 52a can be seen by customers in the store, Installed on store shelves.

  At this time, since the bending of the advertisement display part 52 from the front wall 54 tends to be repelled, a metal plate or a plastic plate is pasted between the back surface of the advertisement display part 52 and the front wall 54, and plastic deformation thereof, A measure for maintaining the angle of the advertisement display unit 52 is considered.

Registered Utility Model No. 3053096

  However, if a metal plate or the like is used in this way, it takes time and cost for manufacturing, and requires time and labor for sorting.

  Further, depending on the person in charge of the display work of the retail store, the angle of the advertisement display unit 52 may vary, and the advertiser of the product to be displayed may not be displayed at the intended angle.

  Accordingly, an object of the present invention is to provide an exhibition tray with an advertisement display unit that is excellent in appealing properties, in which the angle of the advertisement display unit is kept constant without using auxiliary tools made of different materials.

In order to solve the above-described problems, the present invention provides a display tray provided with an advertisement display unit on a tray body on which products are placed, and a top plate and a back plate of the advertisement display unit are provided on the top of the front wall of the tray body. Sequentially arranged, the front plate is bent forward from the front wall, the back plate is folded back to the back side of the front plate, the front plate is pulled diagonally downward by the back plate, and the front plate is curved so as to swell. A horizontally long insertion provided on the outer surface of the front wall of the tray body by bending the insertion piece connected to the front end of the back plate downward so that it is curved so that it swells at a certain angle. The insertion piece was inserted between the front plate and the inner front plate forming the front wall of the double-tray tray body, and the tip of the back plate was engaged with the front wall.

  In the display tray according to the present invention, the surface plate of the advertisement display unit can be held at a certain angle by assembling the blank without using different kinds of auxiliary tools such as a metal plate, thereby suppressing the manufacturing cost. It can be provided at a low price to the manufacturer of the product, and there is no need for separation due to disposal after use.

  In addition, regardless of the person in charge of the exhibition work in the store, the surface plate of the advertisement display section can be inclined at an angle intended by the advertiser of the product, and the surface plate is made a bulged curved surface. You can get a convincing display effect.

It will be described below with reference to the implementation form of the invention in FIGS. 1-5.

  As shown in FIGS. 1 and 2, this display tray is provided with an advertisement display unit 2 on a tray main body 1 on which products are placed. The tray main body 1 has a short front wall 4 around a bottom wall 3. A pair of side walls 5 and a tall rear wall 6 that are taller toward the rear are provided in a box shape.

  As shown in FIG. 3, in the blank made of paperboard of the tray body 1, the side plate 22 and the rear plate 23 are sequentially provided on one side of the front plate 21, and the side plate 22 and the passage piece 24 are sequentially provided on the other side. ing. Bottom plates 25a, 25b, and 25c are connected to lower ends of the front plate 21, the side plate 22, and the rear plate 23, respectively.

  An inner front plate 26 is connected to the upper end of the front plate 21 via a frame sandwiched between two ruled lines, and a bottom plate 27 is connected to the front plate 21 via a lead ruler that has an incision at the tip. ing. An inner plate 28 is connected to the inclined upper side of the side plate 22 through a frame sandwiched between two ruled lines, and an inner rear plate 29 is connected to the upper end of the rear plate 23.

  Two horizontally long insertion holes 21 a are provided at an upper portion of the front plate 21 with a slight gap from the boundary with the inner front plate 26, and an inner rear plate 29 is provided at the upper end of the rear plate 23. A slit-like insertion hole 23a is provided along the boundary.

  On the other hand, in the blank made of paperboard of the advertisement display unit 2, the back surface plate 12 having a tapered width toward the front end is continuously provided at the lower end of the front surface plate 11 on which the advertisement display is printed. In addition, the sticking plate 13 is continuously provided via a frame sandwiched between two ruled lines. Two insertion pieces 14 are connected to both sides of the front end of the back plate 12.

  In addition, a reinforcing plate 30 made of corrugated cardboard having substantially the same shape as the inner plate 28 of the tray body 1 is used for this display tray.

  To assemble a tray from such a blank, as shown in FIG. 4, the front plate 21, the pair of side plates 22 and the rear plate 23 of the tray body 1 are bent into a square tube shape, and the passage piece 24 is attached to the rear plate. The reinforcing plate 30 is attached to the back surface of the inner plate 28.

  Next, the inner plate 28 and the reinforcing plate 30 are bent inward, overlapped with the inner surface of the side plate 22 to form the side wall 5, the inner rear plate 29 is bent forward, and overlapped with the front surface of the rear plate 23, the rear wall 6 is formed, and the bottom plates 25a, 25b and 25c are engaged to form the bottom wall 3.

  Further, the adhering plate 13 of the advertisement display unit 2 is adhered to the surface of the inner front plate 26 of the tray body 1, and the inner front plate 26 and the adhering plate 13 are bent downward as shown in FIG. The plate 27 is bent rearward and overlapped with the bottom plate 25a.

  Thereafter, the front plate 11 is folded forward from the front wall 4, the back plate 12 is folded back to the rear side of the front plate, the front plate 11 is pulled diagonally downward by the back plate 12, and the insertion piece 14 is folded downward. When it is inserted into the insertion hole 21a and the front end portion of the back plate 12 is engaged with the front wall 4, the front plate 11 is curved so as to swell and held in a state inclined at a certain angle.

  And when displaying goods using the tray assembled in this way, as shown in FIGS. 1 and 2, the rear bed 7 and the front bed 8 are inserted into the tray body 1. The advertising panel 9 is mounted on the tray main body 1 by placing it on the bottom wall 3 and inserting the leg portion of the advertising panel 9 into the insertion hole 23 a at the top of the rear wall 6.

  Here, the rear doll bed 7 is a high trapezoid for arranging products to be sold, such as perfume bottles, and the front doll bed 8 is a low one for arranging sample products, depending on the size of the sample products. It can be used by turning it upside down and moving the bottom up and down.

  In the display tray as described above, the surface plate 11 of the advertisement display unit 2 can be held at a certain angle by only assembling a paper blank without using different kinds of auxiliary tools such as metal plates. In addition, the manufacturing cost can be reduced, and it can be provided at a low price to the manufacturer of the product, and there is no need for separation due to disposal after use.

  Moreover, regardless of the person in charge of the display work in the store, the surface plate 11 of the advertisement display unit 2 can be inclined at an angle intended by the advertiser of the product, and the surface plate 11 is further bulged, It is possible to obtain an exhibition effect that is acceptable to the advertiser.

Incidentally formation, above you facilities embodiment has been exemplified those bonded to form a tray body 1 and the advertisement display part 2 from separate blanks, the a tray body 1 and the advertisement display part 2 from the integral of the blank And it can also have the same function.

Perspective view illustrating the use of the display tray according to implementation embodiments of the present invention Disassembled perspective view of tray and accessories The figure which shows the blank of the tray body and the advertisement display section same as above The perspective view which shows the assembly process of a tray same as the above Expanded vertical side view showing the front of the tray in the same usage state A perspective view from the rear showing the usage state of a conventional display tray

DESCRIPTION OF SYMBOLS 1 Tray main body 2 Advertisement display part 3 Bottom wall 4 Front wall 5 Side wall 6 Rear wall 7 Rear bed 8 Front bed 9 Advertisement panel 11 Front plate 12 Back plate 13 Adhering plate 14 Insertion piece 14a Locking hole 15 Adhering plate 16 Shape retaining piece 21 Front plate 21a Insert hole 22 Side plate 23 Rear plate 23a Insert hole 24 Passage pieces 25a, 25b, 25c Bottom plate 26 Inner front plate 27 Bottom weight plate 28 Inner plate 29 Inner rear plate 30 Reinforcing plate

Claims (1)

In the display tray provided with the advertisement display section (2) on the tray body (1) on which the product is placed, on the top of the front wall (4) of the tray body (1), the surface plate (11) of the advertisement display section (2) And the back plate (12) are successively arranged, the front plate (11) is bent forward from the front wall (4), the back plate (12) is folded back to the back side of the front plate (11), and the back plate (12 ) by pulling the surface plate (11) obliquely downward, the surface plate (11) is curved so as to expand, so as to hold the state of the surface plate (11) is curved to expand inclined a predetermined angle, back Bend the insertion piece (14) connected to the tip of the face plate (12) downward, and insert it into the horizontally long insertion hole (21a) provided on the outer surface of the front wall (4) of the tray body (1). Insert the insertion piece (14) between the front plate (21) that forms the front wall (4) of the double tray body (1) and the inner front plate (26), so that the rear plate (12) An exhibition tray with an advertisement display, characterized in that the front end is engaged with the front wall (4).

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