JP5319747B2 - CUSTOMER GUIDING SYSTEM, SERVER DEVICE, PROGRAM, AND CUSTOMER GUIDING METHOD - Google Patents

Description

  Embodiments described herein relate generally to a customer guidance system, a server device, a program, and a customer guidance method.

  Conventionally, in a customer guidance system that guides customers to a display location of a product in a store such as a supermarket, when the customer selects a product that the customer wants to know the display location at the reception terminal installed in the store, the display location where the product is placed is Some are displayed on the reception terminal.

  However, in the above-described conventional technology, the guide to the display place where the target product is placed is only given to the customer by display on the reception terminal, and the display place where the target product is displayed from the reception terminal. It is not done on the route to. Therefore, the customer needs to sufficiently check the route from the reception terminal to the display place where the target product is displayed, and it is not easy to reach the display place where the target product is displayed. .

  In order to solve the above-described problem, the customer guidance system according to the embodiment includes a display device arranged in correspondence with a display product to be displayed in a store, a reception terminal that receives designation of a product for guiding to a display place, Communication means that communicates with the display device and the reception terminal, based on map information that indicates the positional relationship between the position of the displayed product in the store and the position of the reception terminal when designation of the product is received at the reception terminal A route calculating means for calculating a route from the reception terminal to the designated product, and a display device arranged in correspondence with the displayed product on the route based on the calculated route. And a server device having notification means for notifying display data for performing guidance display for guiding the route to the identified display device.

  The server device according to the embodiment includes a display device arranged in correspondence with a product to be displayed in a store and a communication unit that communicates with a reception terminal that receives specification of a product for guiding to a display place, and specification of the product at the reception terminal A route for calculating a route from the reception terminal to the designated product based on map information indicating the positional relationship between the position of the display product in the store and the position of the reception terminal Based on the calculated route, a display device specifying unit for specifying a display device arranged corresponding to the display merchandise on the route, and guiding the route to the specified display device Notification means for notifying display data for performing guidance display.

  The program of the embodiment includes a display device arranged in correspondence with a product displayed in a store and a computer of a server device having a communication unit that communicates with a reception terminal that receives designation of a product for guidance to a display place. When designation of the product is accepted at the terminal, from the reception terminal to the designated product based on the map information indicating the positional relationship between the position of the display product in the store and the location of the reception terminal Route calculating means for calculating a route, display device specifying means for specifying a display device arranged corresponding to a display commodity on the route based on the calculated route, and the specified display device To function as notification means for notifying display data for performing guidance display for guiding the route.

  A customer guidance method according to an embodiment communicates with a display device arranged corresponding to a product displayed in a store, a reception terminal that accepts designation of a product for guidance to a display place, the display device, and the reception terminal A customer guidance method of a customer guidance system having a server device, wherein map information indicating a positional relationship between the position of a display product at a store and the position of a reception terminal when designation of a product is received at the reception terminal And a route calculating step for calculating a route from the receiving terminal to the designated product, and based on the calculated route, arranged corresponding to the displayed product on the route. A display device specifying step of specifying the display device, and a notification step of notifying display data for performing guidance display for guiding the route to the specified display device.

Drawing 1 is a mimetic diagram showing the outline of the customer guidance system concerning an embodiment. FIG. 2 is a perspective view showing an appearance of the reception terminal. FIG. 3 is a perspective view of the information display device attached to the product display shelf. FIG. 4 is a block diagram illustrating an electrical configuration of the customer guidance system according to the embodiment. FIG. 5A is a schematic diagram illustrating a data structure of a tag arrangement position file. FIG. 5B is a schematic diagram illustrating an example of an arrangement position designation method in the tag arrangement position file. FIG. 6 is a schematic diagram showing the data structure of the product data file. FIG. 7 is a ladder chart illustrating an example of the operation of the customer guidance system according to the embodiment. FIG. 8 is a conceptual diagram showing an example of guidance display by the information display device. FIG. 9 is a conceptual diagram showing an example of guidance display by the information display device. FIG. 10 is a conceptual diagram showing an example of guidance display by the information display device. FIG. 11 is a conceptual diagram showing an example of guidance display by the information display device. FIG. 12 is a conceptual diagram showing an example of guidance display by the information display device.

  Below, the customer guidance system, server apparatus, program, and customer guidance method concerning an embodiment are explained with reference to drawings. In this embodiment, an application example to a customer guidance system introduced in a store such as a supermarket will be described.

  FIG. 1 is a schematic diagram illustrating an overview of a customer guidance system 101 according to the embodiment. The supermarket 102 is divided into a sales space 104 where merchandise 103 (see FIG. 3) is displayed for customers (customers), and a backyard 105 where store clerk can freely enter and exit. The customer guidance system 101 of this embodiment is installed in such a supermarket 102, and includes a reception terminal 2, a server device 106, an information display device 107, a POS terminal 108 (POS: Point Of Sale), and a wireless access point 110. It is configured. In the supermarket 102, the reception terminal 2, the information display device 107, the POS terminal 108 and the wireless access point 110 are arranged in the sales floor space 104. Server device 106 is arranged in backyard 105.

  In the sales space 104, as shown in FIG. 1, registration of a product display shelf 112 installed along a passage 111 for a customer to pass and a product 103 (see FIG. 3) that the customer wants to purchase A checkout counter 113 in which a POS terminal 108 for settlement is installed, and a bagging table 114 for a customer to pack the product 103 after payment are installed. An information display device 107 is attached to the product display shelf 112, and product information 156 (see FIG. 3) relating to the products 103 displayed on the product display shelf 112 is displayed on the information display device 107.

  In the sales floor space 104, a reception terminal 2 is installed as an information terminal operated by the customer in the vicinity of an entrance (not shown) where the customer enters and exits. The reception terminal 2 receives designation of a product for guidance from the customer to the display place.

  FIG. 2 is a perspective view showing the appearance of the reception terminal 2. As shown in FIG. 2, the reception terminal 2 has a main body housing 20, and a user interface such as a display 21 and a touch panel 22 is provided on the front side of the main body housing 20. The display 21 is a display device that displays a screen including various types of information, and includes, for example, an LCD (Liquid Crystal Display). The touch panel 22 is stacked on the display 21 and is an input interface for selecting various items such as various button icons displayed on the display 21 by a touch operation. The reception terminal 2 refers to the product data file F3 (see FIG. 4) managed by the server device 106 and displays a list of the products 103 displayed in the sales floor space 104 on the display 21 to provide guidance to the display location. The selection designation of the product 103 to be performed is received from the touch panel 22.

  Returning to FIG. 1, the server device 106 installed in the backyard 105 is a computer device, and includes an input device such as a keyboard 126 and a pointing device 127 and an output device such as a display 128. The server device 106 also includes an HDD 129 (HDD: Hard Disk Drive). Various programs such as an operating system OS, various driver programs DP, and application programs AP are installed in the HDD 129, and the CPU 160a (see FIG. 4) of the server device 106 executes processing according to these various programs. . Various data files including a map file F1 are also stored in the HDD 129 (see FIG. 4 for all).

  In the supermarket 102, a LAN network 130 (LAN: Local Area Network) is arranged. The LAN network 130 connects the server device 106, the reception terminal 2, the POS terminal 108, and the wireless access point 110 to the network so that data communication is possible. When the wireless access point 110 receives display data or a control command transmitted from the server device 106, the wireless access point 110 converts it into a wireless signal and outputs it. When this wireless signal is received by the wireless communication unit 154 (see FIG. 4) provided in the information display device 107, the wireless signal is restored in the information display device 107, and the restored display data is displayed or restored. Control based on the control command is performed. Further, when the wireless access point 110 receives a wireless signal transmitted from the information display device 107, the wireless access point 110 restores the wireless signal and transmits it to the server device 106. That is, data communication is possible between the server device 106 and the information display device 107.

  A router 131 is also connected to the LAN network 130. Therefore, the server device 106 can communicate with the headquarter server 133 via the LAN network 130, the router 131, and the WAN network 132 (WAN: Wide Area Network).

  FIG. 3 is a perspective view of the information display device 107 attached to the product display shelf 112. As shown in FIG. 3, the information display device 107 is an electronic shelf label arranged corresponding to the product 103 displayed on the product display shelf 112. The information display device 107 includes an electronic paper 151 as a display unit, a frame 152 bordering the electronic paper 151, and a hook 153 for attaching the information display device 107 to an attachment groove 112a provided in the product display shelf 112. Prepare. Inside the information display device 107, a wireless communication unit 154 (see FIG. 4) for realizing wireless communication with the wireless access point 110, a microcomputer 155 (see FIG. 4) as a control unit, and a back of the electronic paper 151 are provided. An LED light source 157 (see FIG. 4, LED: Light Emitting Diode) as a light and a battery (not shown) are configured. The wireless communication unit 154 and the microcomputer 155 are attached to the back surface of the information display device 107. The information display device 107 having such a configuration is attached to the front surface of the merchandise display shelf 112 by hooking the hook 153 in the mounting groove 112 a of the merchandise display shelf 112. As a result, the electronic paper 151 is directed toward the passage 111 side. The information display device 107 attached to the merchandise display shelf 112 in this way guides the route to the customer by turning on / off the LED light source 157 (details will be described later).

  Returning to FIG. 1, in the customer guidance system 101 of the embodiment, the server device 106 performs overall management of the display performed on the information display device 107. More specifically, the server device 106 transmits display data and a control command to the information display device 107. The transmitted display data and control commands reach the wireless communication unit 154 included in the information display device 107 via the LAN network 130 and the wireless access point 110, and are then displayed on the electronic paper 151 or displayed on the information display device 107. The CPU 155a (see FIG. 4) may be a trigger when executing processing according to the control command. Note that a ROM 155b (see FIG. 4, ROM: Read Only Memory) provided in the information display device 107 stores a specific code for specifying each information display device 107. Therefore, by transmitting a specific code together with display data from the server device 106, desired display data is displayed on the information display device 107 to which the specific code is assigned, or only the information display device 107 is controlled. be able to. Therefore, the information display device 107 is attached in the vicinity of the product 103 displayed on the product display shelf 112, and the product information 156 (product name, price, promotion information, etc.) related to the product 103 is associated with the specific code and the server device. By transmitting from 106, various information related to the product 103 can be displayed on the information display device 107. Similarly, the LED light source 157 of the specific information display device 107 can be turned on / off by transmitting display data for turning on / off the LED light source 157 (see FIG. 4) together with the specific code.

  FIG. 4 is a block diagram illustrating an electrical configuration of the customer guidance system 101 according to the embodiment. In the customer guidance system 101, the reception terminal 2, the server device 106, the POS terminal 108, the wireless access point 110 and the router 131 are connected to each other via a LAN network 130, and further, the wireless access point 110 and the information display device 107 are connected. And are configured by wireless connection.

  The reception terminal 2 includes a CPU 23 (CPU: Central Processing Unit), a ROM 24, a RAM 25, and a LAN interface 26 in addition to the display 21 and the touch panel 22 described above. The CPU 23 centrally controls the operation of the receiving terminal 2 by developing the program stored in the storage device such as the ROM 24 in the work area of the RAM 25 and sequentially executing the program. The LAN interface 26 is a communication interface that is connected to the LAN network 130 so that data communication is possible under the control of the CPU 23.

  The information display device 107 includes a microcomputer 155 as a control unit that controls each unit of the information display device 107. The microcomputer 155 includes a CPU 155a, a ROM 155b, and a RAM 155c (RAM: Random Access Memory). The CPU 155a executes arithmetic processing. In the ROM 155b, data including various programs 155ba is fixedly stored in advance. The program 155ba includes a function for restoring the wireless signal received by the wireless communication unit 154 to the CPU 155a and inputting it to the CPU 155a, a function for storing the input display data in the RAM 155c, and a display data stored in the RAM 155c. In addition, a function for displaying on the electronic paper 151, turning on / off the LED light source 157, and a function for executing processing according to an input control command is also included. The RAM 155c stores variable data in a rewritable manner and functions as a work area for the CPU 155a. The RAM 155c is a non-volatile memory backed up by a battery (not shown), and has a memory capacity enough to store a plurality of display data displayed on the electronic paper 151.

  The microcomputer 155 provided in the information display device 107 is connected to each of the electronic paper 151 and the wireless communication unit 154 via an input / output circuit (not shown). The wireless communication unit 154 includes, for example, a wound coil. A wireless signal from the wireless access point 110 received by the wireless communication unit 154 is input to the microcomputer 155 via an input / output circuit (not shown). The information display device 107 keeps time by a timer circuit (not shown), and when the CPU 155a performs a process of switching display data displayed on the electronic paper 151 and switching on / off of the LED light source 157. The switching is performed at the timed timing.

  The server device 106 includes an information processing unit 160 that executes information processing. The information processing unit 160 includes a CPU 160a, a ROM 160b, and a RAM 160c. The information processing unit 160 is connected to the keyboard 126, the pointing device 127, the display 128, and the LAN interface 161 via an input / output circuit (not shown). The LAN interface 161 connects the information processing unit 160 to the LAN network 130 to execute communication. Furthermore, the information processing unit 160 is connected to an HDD 129 that stores and holds a large amount of data. The HDD 129 includes various programs including an operating system OS, a driver program DP, various application programs AP, a map file F1, a tag arrangement position file F2 (see FIG. 5-1), and a product data file F3 (see FIG. 6). Various data files are stored. The application program AP includes a function for causing the CPU 160a to restore a signal received by the LAN interface 161 and input the signal to the CPU 160a, and a function to perform each process shown in FIG.

  The router 131 mediates a LAN network 130 disposed in the supermarket 102 and a WAN network 132 constructed outside the supermarket 102, and realizes data communication between the server device 106 and the headquarter server 133.

  The map file F1 is a data file in which a map of the sales space 104 of the supermarket 102 is described. Specifically, the map file F1 describes the passage 111, the product display shelf 112, the reception terminal 2, the checkout counter 113, the coordinates of the bagging table 114 in the sales space 104, and the like. Therefore, the customer guidance system 101 can calculate a route from the reception terminal 2 through the passage 111 to the predetermined product display shelf 112 by referring to the map file F1. The arrangement position of the commodity 103 on the commodity display shelf 112 is linked to the map file F1 by a tag arrangement position file F2 and a commodity data file F3 described later. Therefore, the customer guidance system 101 calculates a route from the reception terminal 2 to the product display shelf 112 on which the predetermined product 103 is displayed by referring to the map file F1, the tag arrangement position file F2, and the product data file F3. be able to.

  FIG. 5A is a schematic diagram illustrating a data structure of the tag arrangement position file F2. FIG. 5B is a schematic diagram illustrating an example of an arrangement position designation method in the tag arrangement position file F2. The tag arrangement position file F2 stores an arrangement position indicating the position (display) in the sales space 104 where the information display apparatus 107 is associated with a specific code assigned to the information display apparatus 107. It has a possible structure. That is, the tag arrangement position file F2 stores the specific code and the arrangement position in the sales floor space 104 where the information display device 107 specified by the specific code is associated with each other. As an example, as shown in FIG. 5B, the sales floor space 104 is divided into predetermined areas A to L in advance, and the symbols A to L of the areas A to L to which the information display device 107 belongs are arranged. Is set in the tag arrangement position file F2. More specifically, for example, when the arrangement position is the area G, the display shelf in which the information display device 107 is installed among the shelf positions G1 to G8 in the area G is set in the tag arrangement position file F2. . When a plurality of display shelves are provided in the vertical direction, it may be set in the tag arrangement position file F2 which display shelf is installed in the vertical direction.

  FIG. 6 is a schematic diagram showing the data structure of the product data file F3. The product data file F3 is associated with a product code specifying the product 103 displayed in the sales floor space 104, the name of the product (hereinafter referred to as the specified product) specified by the product code, the unit price of the specified product, It has a structure capable of storing a specific code of the information display device 107 attached to the product display shelf 112 on which the specified product is displayed and display data displayed on the information display device 107 regarding the specified product. Therefore, by identifying any product 103 in the product data file F3 and sequentially referring to the tag arrangement position file F2 and the map file F1, the position of the product display shelf 112 on which the product 103 is displayed is obtained. Can do.

  Next, the operation of the customer guidance system 101 will be described in detail. FIG. 7 is a ladder chart illustrating an example of the operation of the customer guidance system 101 according to the embodiment. As shown in FIG. 7, the reception terminal 2 receives a product 103 that provides guidance from the reception terminal 2 to the displayed position (S1). Specifically, the reception terminal 2 refers to the product data file F3 managed by the server device 106, and displays a list of products 103 displayed in the sales space 104 on the display 21. Next, the reception terminal 2 receives from the touch panel 22 a selection designation of the product 103 that provides guidance to the displayed position. Next, the reception terminal 2 notifies the server device 106 of a product code indicating the received product 103.

  Next, the server device 106 specifies the position of the product 103 received by the receiving terminal 2 (S2). Specifically, the information processing unit 160 of the server device 106 refers to the product code notified from the receiving terminal 2 and refers to the product data file F3 to display the product 103 corresponding to the product code. The specific code of the information display device 107 attached to the shelf 112 is acquired. Next, the information processing unit 160 refers to the tag placement position file F2 with the obtained specific code, obtains the placement position, and identifies the position of the product 103.

  Next, the information processing unit 160 of the server apparatus 106 refers to the map file F1 and calculates a route from the reception terminal 2 to the product 103 to be guided (S3). For example, when the product 103 to be guided is received from the lower right receiving terminal 2 illustrated in FIG. 5B and the position of the product 103 is specified as the area K, the product 103 is reached from the receiving terminal 2. As the route up to, the route of the receiving terminal 2 → area I → area H → area G → area L → area K is calculated.

  Next, the information processing unit 160 of the server device 106 identifies the information display device 107 on the route by referring to the tag arrangement position file F2 based on the route calculated in S3 (S4). For example, when the route from the reception terminal 2 to the area 103 is calculated as the route from the reception terminal 2 to the product 103, the route of the reception terminal 2 → area I → area H → area G → area L → area K is calculated. G, the information display device 107 in the area L and the information display device 107 in the area K where the product 103 is located are specified.

  Next, the information processing unit 160 of the server device 106 notifies the information display device 107 specified in S4 of display data for turning on / off the LED light source 157 (S5). The information display device 107 receives the display data notified in S5 (S6), and performs display by turning on / off the LED light source 157 according to the received display data (S7). Accordingly, in the customer guidance system 101, the information display device 107 along the route from the reception terminal 2 to the product 103 performs display by turning on / off the LED light source 157, and therefore the customer turns on / off the LED light source 157. By proceeding along the display by turning off the light, it is possible to reach the place where the target product 103 is displayed. Therefore, the customer does not need to sufficiently confirm the route from the reception terminal 2 to the display location where the target product 103 is displayed, and can easily reach the location where the target product 103 is displayed. Can do.

  In S5, display data is notified to the information display device 107 in the order from the reception terminal 2 to the product 103. Specifically, the display data is notified to the information display device 107 in the order of the information display device 107 specified as the route from the receiving terminal 2 to the product 103 in S4. For example, as described above, when the route of the reception terminal 2 → area I → area H → area G → area L → area K is calculated, the information display device 107 in area I → the information display device 107 in area H → The information display device 107 in area G → the information display device 107 in area L → the information display device 107 in area K is in the specific order. In S5, display data is notified in accordance with this specific order. By notifying the display data in this way, the LED light source 157 is turned on / off in the order from the receiving terminal 2 to the product 103.

  FIG. 8 is a conceptual diagram showing an example of guidance display by the information display device 107. As shown in FIG. 8, the LED light source 157 in the information display device 107 is turned on / off in the order along the lighting direction D <b> 1 from the front to the back, for example. Thus, by turning on / off the LED light source 157 in the information display device 107 in the order from the reception terminal 2 to the product 103, the direction in which the customer is traveling can be displayed in an easy-to-understand manner. The information display device 107 for turning on / off the LED light source 157 may be the information display device 107 provided not only on the entire product display shelf 112 but also on a predetermined shelf at the top and bottom.

  In S5, when the display data is notified in the order from the reception terminal 2 to the product 103, the information display device 107 on the side adjacent to the next area on the route may be selected and notified. Specifically, as described above, when the route of the receiving terminal 2 → area I → area H → area G → area L → area K is calculated, the data of the tag arrangement position file F2 of the map file F1 is referred to. Then, the shelf position G1 on the side from the area G to the area L may be specified, and the display data may be notified to the information display device 107 at the shelf position G1.

  9 and 10 are conceptual diagrams showing an example of guidance display by the information display device 107. FIG. More specifically, FIG. 9 is a conceptual diagram illustrating the guidance display of the information display device 107 when the left side is the next area on the route through the passage 111. FIG. 10 is a conceptual diagram illustrating the guidance display of the information display device 107 when the right side is the next area on the route through the passage 111. As shown in FIG. 9, by turning on / off the LED light source 157 of the left information display device 107 adjacent to the next area on the route, guidance when turning left at a corner or the like can be easily understood. . In addition, as shown in FIG. 10, by turning on / off the LED light source 157 of the right information display device 107 adjacent to the next area on the route, it is easy to understand guidance when turning right at a corner or the like. Can do.

  FIG. 11 is a conceptual diagram showing an example of guidance display by the information display device 107. More specifically, it is a diagram exemplifying guidance display of the information display device 107 in the shelf region R1 where the target product 103 is displayed. As shown in FIG. 11, in the area where the target product 103 is displayed, the display data is notified to the information display device 107 corresponding to the product 103 specified by the tag arrangement position file F2, and the LED light source 157 is turned on / off. By turning off the light, the shelf area R1 on which the target product 103 is displayed can be easily understood. In addition, about the display of shelf area | region R1 where the target goods 103 were displayed, the information display apparatus 107 arrange | positioned around the shelf area | region R1 is specified by tag arrangement position file F2, and display data is notified, The LED light source 157 of the information display device 107 around the shelf region R1 may be turned on / off.

  Further, in S5, when the display data is notified in the order from the reception terminal 2 to the product 103, when the guidance display passes, the display data for performing each guidance display is displayed on the product display shelves 112 that are different vertically. It may be divided and notified to the information display device 107 installed in the network. For example, in the case where guidance is performed in the order of area I → area H → area G → area L → area K from the lower right receiving terminal 2 in FIG. 5-2, and from the upper left receiving terminal 2 to area J → area K In the case where guidance is performed in the order of area L → area G → area H, guidance display is passed in areas that overlap each other. Thus, when the area which notifies display data overlaps, each display data is notified with respect to the information display apparatus 107 installed in the shelf different in the upper and lower sides in the area.

  FIG. 12 is a conceptual diagram showing an example of guidance display by the information display device 107. More specifically, FIG. 12 illustrates a case where the guidance display along the lighting direction D1 from the front to the back and the guidance display along the lighting direction D2 from the back to the front pass each other. As shown in FIG. 12, when the guidance display is different between the lighting direction D1 and the lighting direction D2, the guidance display is performed separately on the information display devices 107 installed on different shelf levels. In the illustrated example, the guidance display in the lighting direction D1 is performed by the information display device 107 in the upper shelf, and the guidance display in the lighting direction D2 is performed by the information display device 107 in the lower shelf. Thus, by performing the guidance display along the lighting direction D1 and the guidance display along the lighting direction D2 separately on the upper and lower shelves, it is possible to prevent the guidance display from being indistinguishable due to passing each other. The guidance display divided into upper and lower shelves may be performed on all shelves of the product display shelf 112 or may be performed on some shelves.

  Note that the program executed by the server device of the embodiment is provided by being incorporated in advance in a ROM or the like. The program executed by the server device of the embodiment is an installable or executable file, which is a CD-ROM (Compact Disc Read Only Memory), a flexible disc (FD), a CD-R (Compact Disc Recordable), You may comprise so that it may record and provide on computer-readable recording media, such as DVD (Digital Versatile Disk).

  Furthermore, the program executed by the server device of the embodiment may be stored on a computer connected to a network such as the Internet and provided by being downloaded via the network. The program executed by the server device of the embodiment may be provided or distributed via a network such as the Internet.

  The program executed by the server device according to the embodiment has a module configuration including the above-described functional parts. As actual hardware, the CPU (processor) reads the program from the ROM and executes the program, and the above-described units. Are loaded on the main storage device and generated on the main storage device.

  The guidance display by turning on / off the LED light source 157 of the information display device 107 described above is an example of the embodiment. When the LED light source 157 is multicolored, the guidance display is performed by lighting a predetermined color. May be. Moreover, the timing of turning on / off the LED light source 157 may be different for each guidance display. Specifically, in one guidance display, the time interval that elapses in the timer circuit of the information display device 107 may be synchronized with a radio signal so that the LED light source 157 is turned on / off at the same timing. As described above, the guidance display may be easily distinguished by changing the lighting color and the timing of turning on / off.

  DESCRIPTION OF SYMBOLS 101 ... Customer guidance system, 2 ... Reception terminal, 102 ... Supermarket, 103 ... Merchandise, 104 ... Sales space, 105 ... Backyard, 106 ... Server device, 107 ... Information display device, 110 ... Wireless access point, 111 ... Passage, DESCRIPTION OF SYMBOLS 112 ... Product display shelf, 126 ... Keyboard, 127 ... Pointing device, 128 ... Display, 129 ... HDD, 130 ... LAN network, 151 ... Electronic paper, 154 ... Wireless communication unit, 155 ... Microcomputer, 155a ... CPU, 155b ... ROM, 155ba ... program, 155c ... RAM, 156 ... merchandise information, 157 ... LED light source, 160 ... information processing unit, 161 ... LAN interface, OS ... operating system, DP ... driver program, AP ... application Down program, F1 ... map file, F2 ... tag arrangement position file, F3 ... commodity data file, D1, D2 ... lighting direction, G ... area, G1 to G8 ... shelf position, R1 ... shelf area

JP 2003-216765 A

Claims (6)

A display device arranged corresponding to a display product to be displayed in a store;
A reception terminal that accepts designation of products to be guided to the display location;
Communication means for communicating with the display device and the receiving terminal;
When designation of a product is accepted at the reception terminal, the designated product is reached from the reception terminal based on map information indicating a positional relationship between the position of the store display product and the position of the reception terminal. Route calculation means for calculating the route to
Based on the calculated route, a display device specifying means for specifying a display device arranged corresponding to the display commodity on the route,
A server device having notification means for notifying display data for performing guidance display for guiding the route to the identified display device;
Customer guidance system with. The display device specifying means specifies the order along the route for each of the display devices arranged corresponding to the display merchandise on the route,
The notifying means notifies each of the identified display devices of display data for performing guidance display for guiding the route in an order along the route;
The customer guidance system according to claim 1. The display device is an electronic shelf label installed on a display shelf of the product,
The notification means divides display data for performing each guidance display into electronic shelf labels installed on different display shelves when guidance displays for guiding the routes in the order along the route pass each other. Notice,
The customer guidance system according to claim 2. A communication unit that communicates with a display device that is arranged corresponding to a product to be displayed in a store and a reception terminal that receives designation of a product for guidance to a display place;
When designation of a product is accepted at the reception terminal, the designated product is reached from the reception terminal based on map information indicating a positional relationship between the position of the store display product and the position of the reception terminal. Route calculation means for calculating the route to
Based on the calculated route, a display device specifying means for specifying a display device arranged corresponding to the display commodity on the route;
Notification means for notifying display data for performing guidance display for guiding the route to the identified display device;
A server device comprising: A computer of a server device having a communication unit that communicates with a display device arranged corresponding to a product displayed in a store and a reception terminal that accepts designation of a product for guidance to a display place,
When designation of a product is accepted at the reception terminal, the designated product is reached from the reception terminal based on map information indicating a positional relationship between the position of the store display product and the position of the reception terminal. Route calculation means for calculating the route to
Based on the calculated route, a display device specifying means for specifying a display device arranged corresponding to the display commodity on the route;
Notification means for notifying display data for performing guidance display for guiding the route to the identified display device;
Program to make it function. A customer guidance system comprising: a display device arranged corresponding to a product displayed in a store; a reception terminal that accepts designation of a product for guidance to a display location; and a server device that communicates with the display device and the reception terminal Customer guidance method,
When designation of a product is accepted at the reception terminal, the designated product is reached from the reception terminal based on map information indicating a positional relationship between the position of the store display product and the position of the reception terminal. A route calculation step for calculating a route to
Based on the calculated route, a display device specifying step for specifying a display device arranged corresponding to the display commodity on the route;
A notification step of notifying display data for performing guidance display for guiding the route to the identified display device;
Including customer guidance methods.

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