JP5196887B2 - Electronic advertisement output device - Google Patents

Description

  The present invention relates to an electronic POP advertisement (Point of purchase) output device using means for browsing or listening to audio data, still image data, or moving image data in which advertisement data is recorded.

  As means for advertising products, services, etc. to customers, there are posters, banners, panels, salespersons (mannequins), large displays, electronic POPs, and the like. Among them, posters, banners and panels have low advertising costs, but the amount of data such as targeted products and services is limited, and the sales promotion effect for customers is also limited. Advertising by salespersons has a high sales promotion effect, but the sales force varies depending on the ability of salespersons, the introduction costs of dispatch arrangements, attendance management, education, etc. are large, and the timing of introduction is case-by-case There are problems such as inability to make permanent advertisements. The method of distributing advertisement data such as images and sounds to a large display has a low effect of constantly stopping the consumer and watching the advertisement in a store where people move, and the sales promotion effect is low compared to the introduction cost. On the other hand, the method of installing a small display on a product display shelf and continuing to circulate advertisements is low in installation cost, does not occupy the sales floor space, is easy to install and relocate, and appeals to consumers immediately near the product. The sales promotion effect is high.

  In advertisements near product display shelves using small displays, equipment (televideo) and digital video disc (DVD) playback equipment in which a television and a video playback device are integrated have been used. There was a problem.

  In the advertising method using televideo or DVD, a large installation space for the playback device is required. In a reproducing apparatus in which the display unit and the reproducing unit are separated from each other, each must be installed, and the product display space is sacrificed. In addition, manpower is always required for turning on / off the power and reproducing the advertisement data. Furthermore, video tapes and DVDs on which advertisement data is recorded may be removed or replaced with competitor advertisement data.

  In order to solve the above problems, it has been proposed to use an electronic POP device that digitizes advertisement data, stores it in a portable storage medium such as a memory card, and displays the advertisement data image on a display device that is reduced in size and weight. It was.

Such an electronic POP device is described in Japanese Patent Application Laid-Open No. 2001-1000068. The invention described in the publication is used in a state where advertisement data stored in a flash memory is inserted, and is stored when a viewer passes the vicinity of the electronic POP device by a human sensor or a sound sensor laid. Is to play the ad.
JP 2001-100653 A

  However, the conventional electronic POP is mainly brought into the retail store of the manufacturer whose output device is the advertiser, and the manufacturer's salesman must visit when the electronic POP is introduced, the output device or content is updated. It was. Reproduction of electronic POP advertisements is left to retail stores, and the manufacturer that is the advertiser cannot specify the distribution conditions for the advertisements, and it is difficult to conduct sales promotion activities at many stores in the same country at the same time. there were. In addition, the operating status of all electronic POPs brought into the retail store by the manufacturer cannot be managed, permanent reproduction or location conditions of the store, timely change of advertising data according to customer characteristics, etc. cannot be performed. There was room for improvement. In addition, when the electronic POP invention is installed on a commodity display shelf or the like, the portable storage medium of the electronic advertisement output device is arranged so that the portable storage medium is not removed or replaced with another storage medium. The insertion slot had to be equipped with an anti-theft cover.

  The problems associated with such a conventional electronic POP advertisement are as follows, and the present invention has been conceived to solve the problems.

  The first problem is that the maker who is the advertiser cannot set the advertisement distribution conditions, leaving it to the retail store, improving the certainty of the advertisement distribution, and verifying that the advertisement has been reliably distributed No means are provided.

  The second problem is that in the conventional electronic POP brought in, the manufacturer's salesman has to visit the retail store in order to update the electronic advertisement data, and it is not possible to change the advertisement data in a timely manner. It is possible.

  The third problem is that in the conventional electronic POP, data for determining the advertising effect from the operation result, display state (display screen resolution, luminance) and surrounding traffic, number of viewers, viewer preference, and sales performance. It is impossible to improve the sales promotion effect by flexibly changing the initially set distribution conditions according to the advertising effect.

  The fourth problem is that it is not possible to obtain a production effect that attracts attention from the viewer during advertisement reproduction of the advertisement target product, or a synergistic effect by linking with the TV image being broadcast.

  The fifth problem is that an electronic POP brought in by a manufacturer must be installed for each advertisement target product. For example, the number of electronic POPs to be installed in a place where the viewer's attention is the highest, such as next to a cash register. Is limited, and a sufficient advertising effect cannot be obtained.

  According to the present invention, in the means (electronic advertisement output device) for browsing or listening to audio data, still image data, or moving image data in which data related to an advertisement is recorded, the advertisement data is displayed based on a preset display condition. Is a solution.

More specifically, the present invention provides an electronic advertisement output device described below.
(1) An electronic advertisement output device,
Means for outputting advertising data,
Means for storing the advertisement data and data representing an output condition of the advertisement data;
The electronic advertisement output device, comprising: means for controlling output of the stored advertisement data; and means for inhibiting change of the output condition.

  Here, the advertisement data is audio data, still image data, moving image data, or text data, and if it is digitized data, any existing format such as MP3, WMA, MPEG, JPEG, TXT or the like succeeds them. The form of

  Further, the data representing the output condition of the advertisement data defines the conditions for outputting the advertisement data in order to increase the appeal of the advertisement, and the advertisement data reproduction time, reproduction frequency, and display contents to be described later Output schedules can be included.

  Here, the means for outputting advertisement data includes a display unit for displaying an image (liquid crystal, plasma, EL (Electric Luminescence / EL), etc.), a speaker for outputting sound, an internal power supply, an internal clock, an external power input terminal, External signal input / output terminal, which is an external signal input / output means, an insertion port for storing a portable storage medium storing advertisement data such as advertisement data, a terminal for connecting to a wired or wireless network, a communication card such as a card type modem A data display terminal having an insertion slot. Further, as means for changing the display condition, an input / output device such as a numeric keypad or a character (kana, English character) key, a volume adjustment mechanism such as a dial, a slide bar, or a button, or a screen display adjustment function may be provided. The input / output, volume control function, or screen display function is not limited to the numeric keys and buttons described above, and may be realized by touch panel type input means that can be selected by touching an icon on the screen.

  Further, the means for storing the advertisement data and the data representing the output condition of the advertisement data may be any storage medium described later.

  The external signal input / output terminal, which is the external signal input / output means, may be any existing standard such as RS232C port, audio data input / output terminal, USB (Universal Serial Bus), infrared communication, or its successor standard. With the external signal input / output terminal, it is possible to switch or input display to other media, for example, a television image and sound being broadcast. The data display terminal does not have an internal storage medium such as a hard disk as the advertisement data storage means, and the advertisement data is input through a network or a portable storage medium, so that the operation stop of the terminal due to damage to the hard disk or the like is suppressed. And maintenance costs can be reduced. Further, a human sensor or the like can be added inside the terminal, or can be connected via a signal input / output means.

  Here, the means for suppressing the change of the output condition is a means for ensuring that the advertisement data is output in accordance with the originally specified output condition at the place where the electronic advertisement output device according to the present invention is installed. Thus, it may be realized by a method for suppressing overwriting of output conditions to be described later.

  The data display terminals are installed in convenience stores, supermarkets and other retail stores, restaurants and other dining facilities, exhibition halls and waiting areas, railways, aircraft, ships, buses, taxis and other transportation facilities, depending on the purpose and purpose. The Further, as an embedded terminal, it may be incorporated into vending machines such as soft drinks, cigarettes, snacks, coffee, and toys.

  (2) An electronic advertisement output device further comprising means for reading and storing the advertisement data and data representing an output condition of the advertisement data in response to insertion of a portable storage medium.

  Here, the advertisement data and the means for storing the advertisement data may be realized by a storage device such as a magnetic disk or a semiconductor memory, and those realized by the semiconductor memory have a relatively high operation speed, power saving, small size and light weight. This is preferable because it is possible. In addition, it may be realized by using a memory element that has lower power consumption, smaller size, or higher operating speed than will be put into practical use in the future. In addition, the portable storage medium may be realized by various portable storage media such as a portable semiconductor memory conforming to the USB standard, and a compact flash (registered trademark).

  The electronic advertisement output device according to the present invention reads the advertisement data and the output condition of the advertisement data when the portable storage medium storing the advertisement data and the data indicating the output condition of the advertisement data is inserted, and the internal storage means described later Load and save to. Then, advertisement data is output based on the output condition read into the internal storage means. Furthermore, since the electronic advertisement output device according to the present invention automatically reads and stores the above-mentioned data stored in the portable storage medium, the electronic advertisement output device operates even if it is extracted from the electronic advertisement output device when the reading is completed. In order to prevent these portable storage media from being removed or replaced with another storage medium, the portable storage medium insertion port of the electronic advertisement output device may not be equipped with an anti-theft cover or the like.

  In addition, when updating the advertising data, the portable storage medium is sent directly to the retail store by mail, courier, etc., and the portable medium is replaced by the hand of the person concerned in the installation location such as the retail store. can do. Alternatively, the advertisement data stored in a portable storage medium such as a USB memory can be output to the storage means of the electronic advertisement output device via the external signal input / output means, and the advertisement data can be subscribed or updated.

  (3) An electronic advertisement output device including a function that automatically operates when connected to a power source without turning on the power switch.

  The electronic advertisement output device according to the present invention can be provided with a main power switch as in a general display device such as a liquid crystal display, but can supply any power supply such as a household power supply, a rechargeable battery, and a business power supply. At the same time as connecting to the power supply, it is possible to set the main power supply to be automatically turned on and to operate without operating the main power switch of the electronic advertisement output device. As a result, accidental accidents such as forgetting to turn on the main power switch at the installation site and no advertisement data being displayed are prevented, and the main power is turned on as long as it is connected to the power source. The advertisement can be displayed.

  (4) An electronic advertisement output device further including a date / time measuring means and a date / time display means.

  In addition, the electronic advertisement output device according to the present invention can include date and time measuring means. The date and time measuring means may be a general internal clock mounted on a personal computer or the like. Thereby, date information necessary for reproduction of the advertisement data is provided. Further, it may further include date and time display means such as displaying a calendar on the display screen.

  (5) The electronic advertisement output device, wherein the output condition includes at least an output schedule.

  Advertisement data is provided by the advertiser, but the output schedule of the advertisement data, such as playback time, playback frequency, display content, etc., can be arbitrarily set according to the advertiser's request, and the advertisement data is stored It is stored in a portable storage medium and output as set at the installation location such as a retail store. As a result, a retail store or the like where the electronic advertisement output device according to the present invention is installed uses the televideo because the advertisement is reproduced according to a predetermined schedule just by installing the electronic advertisement output device and turning on the power. This frees you from work such as rewinding the videotape.

  (6) The electronic advertisement output device, wherein the output condition further includes a display screen operation or stop date and time.

  The output condition may further include a display screen operation or stop date and time. For example, it can be set so that the display screen is activated simultaneously with the opening of the retail store, the advertisement is displayed according to the output schedule, and the display screen is stopped simultaneously with the closing of the store, for example, the display screen becomes dark. Thereby, the electricity bill etc. during the closing time can be saved.

  (7) The electronic advertisement output device, wherein the output condition further includes an output volume and a luminance of the display screen.

  The output volume and the brightness of the display screen can be arbitrarily set according to the advertiser's request, and are stored in a portable storage medium for storing the advertisement data and output as set at the installation location such as a retail store. The The output volume and the brightness of the display screen are usually arbitrarily set according to the nature of the advertising product so as to maximize the appeal to the viewer.

  (8) The electronic advertisement output device, wherein the output condition further includes frame division reproduction, division of the display screen, and an output switching schedule between the television broadcast data and the advertisement data.

  Output conditions such as frame playback, visual effects such as division of the display screen, switching schedule of TV broadcast data and advertisement data when connected to external media, etc. can be arbitrarily set according to the advertiser's request The advertisement data is stored in a portable storage medium that stores the advertisement data, and is output as set at an installation location such as a retail store. Here, the frame division reproduction means that each time division of the output schedule is set as “frame” and the advertisement data is repeatedly reproduced in the frame.

  (9) An electronic advertisement output device further comprising: means for sequentially recording data indicating the output performance of the advertisement data; and means for sequentially recording data indicating the amount of traffic detected by the human sensor.

  The electronic advertisement output device according to the present invention can sequentially record the output result of the advertisement data and the traffic volume before the electronic advertisement output device, and can be used for the determination of the advertisement effect. The advertisement effect is determined by sensor data such as a human sensor attached to the electronic advertisement output device or a sales data management system such as a POS system (Point of Sales), RFID (Radio Frequency Identification) tag (IC tag) reader, etc. This is done by comparing and verifying the sales data and the output results of the advertisement data. These sales data may be input to the electronic advertisement output device via the external signal input / output means or may be provided separately.

  Here, a sensor such as a human sensor may be provided inside the electronic advertisement output device according to the present invention, or may be installed separately and input to the electronic advertisement output device via external signal input / output means. Also good.

  The electronic advertisement output device sequentially records on the portable storage medium the operation results calculated from the advertisement output date and time based on the internal clock and the advertisement reproduction count, and the traffic volume and the number of viewers detected by the human sensor. Provide data for determining advertising effectiveness. By comparing the data of the sales data management system and the operation results, the initial setting of the output frequency of the advertisement related to the product that does not satisfy the sales quantity per unit time is changed, and the advertisement of the advertisement is satisfied until the sales quantity is satisfied. Flexible operation according to the characteristics of installed retail stores, such as increasing the output frequency, is also possible.

  Further, for example, an electronic advertisement output device installed in a train or the like displays a two-dimensional code unique to each device and the advertisement data display time period, such as a QR code, in advance on the advertisement screen, and the unique two-dimensional code is displayed on the camera. By comparing the two-dimensional code data recorded on a coupon or the like used by a viewer photographed with an attached mobile phone or the like and data specifying the electronic advertisement output device, the viewer can select which electronic advertisement output device. The advertisement effect can be determined by specifying whether or not the user has watched. These data can also be input from an external signal input / output terminal such as a USB or RS232C port provided in the electronic advertisement output device.

  (10) An electronic advertisement output device that changes the output volume more greatly or changes the output cycle shorter when the amount of traffic is larger in accordance with the detected data indicating the amount of traffic.

  The electronic advertisement output device according to the present invention can automatically adjust the output conditions of the sound volume and the output cycle by storing them in the output conditions in advance. Thereby, the volume and the advertisement data display cycle can be increased according to the number of surrounding viewers by the data from the human sensor. Therefore, for example, in a situation where many viewers exist or pass around, the volume can be changed more greatly, or the output cycle can be changed shorter, and the appealing effect on the viewer can be improved.

  (11) An electronic advertisement output device in which the display screen automatically operates when the human sensor detects a viewer.

  In the electronic advertisement output device according to the present invention, in addition to increasing the volume and the display cycle of the advertisement data when the human sensor detects the viewer, the display screen that has been stopped automatically operates. It may be set. This makes it possible to suppress operation when there are no viewers in the vicinity, and is effective in suppressing power consumption and noise. Further, after the advertisement data is output for a certain time, the display screen may be automatically stopped when there are no viewers around.

  (12) An electronic advertisement output device further comprising a sound sensor.

  The electronic advertisement output device according to the present invention may further include a sound sensor. The sound sensor may use a general microphone. Like the human sensor, the sound sensor may be installed inside the electronic advertisement output device according to the present invention, or may be installed separately to input / output an external signal. You may input into an electronic advertisement output device via a means. The effects described below can be obtained by the provision of the sound sensor.

  (13) An electronic advertisement output device that changes the volume more greatly when the surrounding sound is larger, based on the level of the surrounding sound sensed by the sound sensor.

  The sound sensor senses the sound level around the electronic advertisement output device according to the present invention. For example, when a large number of viewers are present in the surroundings, the sound intensity level is increased by speaking voice, action, or the like. On the other hand, when there is no viewer around, the sound intensity level is lowered. Therefore, when the sound intensity level increases, a strong appeal effect can be obtained for the viewer by increasing the volume and outputting the advertisement. On the other hand, it is possible to attract the viewer's attention by intentionally outputting a high volume advertisement in a situation where the viewer is not present in the vicinity. These volume change conditions can be automatically adjusted during the output of the advertisement data by storing them in the output conditions in advance.

  (14) An electronic advertisement output device further comprising an optical sensor.

  The electronic advertisement output device according to the present invention may further include an optical sensor. The optical sensor may be a general photoelectric element, and may be installed inside the electronic advertisement output device according to the present invention, as in the case of the human sensor or the sound sensor, or may be installed separately to input / output external signals. You may input into an electronic advertisement output device via a means. The effects described below can be obtained by the provision of the optical sensor.

  (15) An electronic advertisement output device that adjusts the brightness of a screen for displaying advertisement data to be brighter when the ambient brightness is brighter according to the ambient brightness detected by the optical sensor.

  The light sensor senses the brightness around the electronic advertisement output device according to the present invention. For example, when the surroundings are bright, the brightness of the screen on which the advertisement data is displayed must be increased so that the displayed advertisement image can be easily recognized by the viewer. Conversely, if the surroundings are dark, it is not necessary to increase the brightness as the surroundings are bright. Therefore, these brightness change conditions can be automatically adjusted during the output of the advertisement data by storing them in the output conditions in advance.

  (16) An electronic advertisement output device further comprising a USB terminal.

  As described above, the electronic advertisement output apparatus according to the present invention can include an RS232C port, an audio data input / output terminal, or a USB terminal as external signal input / output means. Here, particularly when a USB terminal is included, the following effects can be obtained.

  (17) An electronic advertisement output device that updates the advertisement data via the USB terminal.

  When the advertisement data is updated via the USB terminal, the advertisement data for update is transferred to the electronic advertisement output device via the USB terminal. As a result, it is possible to save the trouble of removing the storage medium originally installed such as the CF card and the SD card and inserting the portable storage medium for update again, and preventing the trouble that occurs when the portable storage medium is replaced. Is also effective. In addition, if the person in charge who receives the request from the advertiser brings a USB-compatible storage medium such as a USB memory storing the advertisement data for update to the installation location and updates the advertisement data, It is possible to prevent the user from forgetting to update the advertisement data and to reliably update the advertisement data.

  (18) An electronic advertisement output device in which the advertisement data is distributed over the Internet and stored in a USB compatible storage medium.

  Here, the update advertisement data may be distributed from the server via a wired or wireless network and stored in a USB compatible storage medium such as a USB memory or a USB compatible hard disk. The most suitable distribution means is the Internet, and the update data can be obtained at any location at the same time by distributing it on the Internet immediately after the creation of the update advertisement data. Thereby, for example, it becomes possible to obtain the advertisement data for update not only in Japan but also all over the world at the same time, and the advertisement data can be updated quickly and simultaneously. At this time, one type of advertisement data and output conditions may be stored in one USB-compatible storage medium, or a plurality of advertisements for a plurality of electronic advertisement output devices (for example, for one store, for one floor, etc.) Data and output conditions may be stored in one USB compatible storage medium. When storing a plurality of advertisement data and output conditions, it may be set so that all data is evenly transferred to a plurality of electronic advertisement output devices. For example, a plurality of advertisement data and output conditions may be set by a unique number such as a serial number. The electronic advertisement output device may be distinguished, and the data transferred for each unique number may be changed.

  (19) An electronic advertisement output device that accumulates output results of the advertisement data via the USB terminal.

  Further, the output result of the advertisement data may be stored and stored in the USB-compatible storage medium connected via the USB terminal as the operation result. When collecting output results of advertisement data, collect the USB-compatible storage medium without removing the initially mounted portable storage medium such as a CF card or SD card, or output result data from the USB storage medium Can be transferred. As a result, failure can be prevented in the same manner as described above, and output results during operation can be collected.

  (20) An electronic advertisement output device connected to the printing means via the USB terminal.

  The electronic advertisement output apparatus according to the present invention can be connected to a printing means such as a printer via the USB terminal. When connected to the printing means, for example, it becomes possible to print coupons at the request of viewers, and discounts, point grants, etc. for viewers who do not own mobile phones with payment functions or electronic money The privilege of can be given. Thereby, the advertising appeal effect can be increased.

  (21) An electronic advertisement output device that further includes an illuminating unit on a back side of a display screen that displays the advertisement data, and that illuminates an advertisement object behind the electronic advertisement output device in conjunction with the display of the advertisement data.

  The electronic advertisement output device according to the present invention can illuminate the advertising object behind the electronic advertisement output device in conjunction with the display of the advertisement data by adding an illumination device to the back side of the display screen for displaying the advertisement data. . As a result, it is possible to obtain a production effect such that the advertisement target product is particularly attracted by the viewer when the advertisement is reproduced. The brightness adjustment is defined according to the operation results and the number of viewers data at the retail store, vehicle installation location, etc., even if it is specified at the time of playback setting of preset advertisement data so that the production effect is most prominent. May be. Here, the illumination means may be any illumination means such as an incandescent lamp, a fluorescent lamp, a light emitting diode, a liquid crystal screen backlight, and an EL. Further, the illumination means may be integrated with the electronic advertisement output device according to the present invention or may be removable.

  (22) An electronic advertisement output device further comprising external signal input / output means.

  As described above, the electronic advertisement output device according to the present invention may further include an external signal input / output unit. An example of the external signal input / output means is an external signal input / output terminal, which may be any existing standard such as RS232C port, audio data input / output terminal or USB, or its successor standard. With the external signal input / output terminal, it is possible to switch or input display to other media, for example, a television image and sound being broadcast.

  (23) The electronic advertisement output device, wherein the means for controlling the output switches and outputs the advertisement data and the television broadcast data via the external signal input / output means based on the data representing the output condition.

  Further, based on the data representing the output condition, the television image being broadcast is switched to or displayed on the television image via the RS232C external signal input / output terminal attached to the electronic advertisement output device, and the television image and sound are viewed. Thus, it is possible to link with a television image or the like being broadcast.

  (24) The electronic advertisement output device, wherein the means for controlling the output switches and outputs the advertisement data and the external audio data via the external signal input / output means based on data representing an output condition.

  The data input via the external signal input / output means is not limited to images such as television images being broadcast, but may be external audio data. The external audio data may be any form of data, whether analog or digital. Examples of audio data are audio data recorded on radio broadcast, television broadcast, CD, MD, DVD, or the like. When external audio data is input and output by switching to the advertisement data, image or text data is stored from the stored advertisement data in accordance with the input external audio data based on the data representing the output condition. May be output together with the audio data input from the outside, even if only is output. Of course, it is also possible to reproduce only the externally input audio data without displaying video or text.

  (25) An electronic advertisement output device, wherein the means for suppressing the change of the output condition is realized by a method for suppressing overwriting of the output condition.

  Once the output conditions related to the reproduction of advertisement data such as advertisement data are set, it can be impossible to change the installation location, etc., the operation results, the traffic volume before the electronic advertisement output device, the viewer Appropriate changes can be made as appropriate by determining the advertising effectiveness calculated from the number, sales performance, and the like. The change of the output condition of the data related to the advertisement is suppressed by suppressing the overwriting of the output condition.

  The means for suppressing overwriting of the output condition is to suppress the change to the software itself in which the output condition is recorded, and the input / output device and volume control mechanism attached to the electronic advertisement output device according to the present invention at the installation location. Alternatively, the adjustment made through the screen display adjustment mechanism or the like is invalidated. Inhibiting changes to the software itself that records the output conditions is performed by a person other than the administrator designated in advance for any OS (Operating System) or application software employed by the electronic advertisement apparatus according to the present invention and both. This is achieved by making it impossible to change the output conditions.

  (26) An electronic advertisement output device in which the change of the output condition is performed through an input / output device, a volume adjustment mechanism, or a screen display adjustment mechanism attached to a main body of the electronic advertisement output device.

  Invalidating the adjustment at the installation location is achieved by recording in software that the adjustment is invalidated when setting the output condition. As a result, even if the initial setting is changed using the input / output device attached to the electronic advertisement output device main body at the installation location, the volume adjustment function or screen display adjustment function of the dial, slide bar, button, etc. Even if is operated, the initial output condition cannot be changed. In addition to this, it is possible to suppress the change of the output condition stored in the portable storage medium by using the write suppression mechanism attached to the portable storage medium.

  (27) The electronic advertisement output device, wherein the advertisement data display screen further includes a touch panel type input means.

  As described above, the display unit of the electronic advertisement output apparatus according to the present invention may use any display means such as liquid crystal, plasma, EL, etc., but may include a touch panel that can be input by touching the display unit. Good. With the touch panel input means, the effects described below can be obtained.

  (28) An electronic advertisement output device including selecting advertisement data by touching a screen on which the advertisement data is displayed.

  Equipped with touch-panel input means, the input / output operation, volume control function, or screen display function can be selected by touching icons on the screen, not limited to the numeric keys and buttons described above, improving convenience. . Furthermore, when the viewer touches the advertisement data displayed on the screen, the advertisement data is selected, and more detailed product information such as product performance, raw materials, allergy information, producer information, and the like are displayed. , Can improve the appeal of advertising data.

  (29) An electronic advertisement output device further comprising means for sensing the action when the viewer picks up the display, and outputting advertisement data related to the display.

  The electronic advertisement output device according to the present invention can be set to detect the action and output the advertisement data related to the display when the surrounding viewers pick up the display. This may be achieved, for example, by installing a pressure sensor at the bottom of the display shelf and displaying the display on the pressure sensor. That is, when the viewer picks up the display, the pressure on the pressure sensor changes, generally decreasing. By transmitting the change in pressure to the electronic advertisement output device and setting the output condition to output advertisement data related to the display object or the like based on the pressure change, the change in pressure is related to the display object. Data is output in a timely manner. Thereby, it becomes possible to explain the function and performance of a product that cannot be expressed in type with sound and video, and the advertising appeal effect is increased.

  Further, by accumulating the pressure change and the information of the advertisement data output along with the pressure change, it is possible to acquire merchandising information before purchase such as which product was picked up most.

  The pressure sensor information may be input via the sensor information input means 102 or may be input via the external signal input / output means 101. The pressure sensor information may be transmitted by wire or wirelessly such as radio waves and infrared rays, but interference is suppressed by using infrared rays when performing information transmission at a relatively short distance. can do.

  As a means for detecting the act of the viewer picking up the display, any sensor other than a pressure sensor, such as an infrared sensor, an acceleration sensor, an IC tag, etc. that can detect the movement of the display is used. A sensor may be used.

  When using an infrared sensor, similarly to the security sensor, an infrared transmission means and an infrared reception means are installed on a display shelf or the like, and infrared rays are continuously transmitted between the transmission means and the reception means. When the viewer picks up the display object, the infrared rays that are constantly transmitted are blocked, and it can be detected that the display object has moved. The means for inputting sensor information when the movement of the display is detected is as described above.

  When the acceleration sensor is used, the acceleration sensor is attached to the display, and the viewer picks up the display so that the acceleration sensor senses the movement of the display. The means for inputting sensor information sensed by the acceleration sensor is as described above.

  When using the IC tag, the IC tag is attached to the display object, and IC tag information reading means is installed at the display place. When the viewer picks up the display object, the information of the IC tag is read by the IC tag reading means, thereby detecting the movement of the display object. The sensed information input means is the same as the sensor information input means.

  (30) An electronic advertisement output device further including electronic money reading and writing means.

  The electronic advertisement output apparatus according to the present invention can include electronic money reading and writing means. The electronic money reading and writing means may be incorporated in the electronic advertisement output device or may be externally attached via an external signal input / output means. For example, a mobile phone or electronic money with a payment function owned by a viewer is held over the electronic money reading and writing means, and payment is made using the mobile phone with payment function or electronic money at a cash register, so that discounts or points can be obtained. Is given to the viewer. This increases the advertising appeal effect.

  In addition, by placing an electronic advertisement output device next to the cash register and connecting it with cash register data, data recorded on membership cards, credit cards, electronic money, mobile phones with payment functions, etc. The viewer can be personally authenticated from a coupon or the like associated with the code, and content suitable for the viewer's preference can be distributed and displayed.

  The present invention enables advertisers to send advertisements to viewers based on the schedule as requested by advertisers while keeping down the introduction cost, and at the same time contributes to the expansion of the sales promotion effect of its own products and distributes advertisements. To verify the advertising effectiveness.

  Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a diagram showing an overall configuration of an electronic advertisement output device according to an example of a preferred embodiment of the present invention. FIG. 2 is a diagram illustrating a functional configuration of an electronic advertisement output device according to an example of a preferred embodiment of the present invention. FIG. 3 is a diagram illustrating an example of a table representing an advertisement data output schedule and display conditions according to an example of the preferred embodiment of the present invention. FIG. 4 is a diagram showing an example of an outline of broadcast of advertisement data according to an example of a preferred embodiment of the present invention. 5A to 5M are flowcharts for explaining the operation of the electronic advertisement output device according to an example of the preferred embodiment of the present invention. FIG. 6 is a diagram illustrating an example of a display screen displayed by the electronic advertisement output device according to an example of the preferred embodiment of the present invention. FIG. 7 is a diagram illustrating another example of a display screen displayed by the electronic advertisement output device according to an example of the preferred embodiment of the present invention. FIG. 8 is a diagram illustrating an example of an electronic advertisement output device advertisement data update method according to an example of the preferred embodiment of the present invention. FIG. 9 is a diagram showing an overall configuration of an electronic advertisement output device according to another example of a preferred embodiment of the present invention. FIG. 10 is a schematic diagram of an electronic advertisement output device according to an example of a preferred embodiment of the present invention. FIG. 11 is another schematic diagram of an electronic advertisement output device according to an example of the preferred embodiment of the present invention. FIG. 12 is a diagram showing an overall configuration of an electronic advertisement output device according to another example of a preferred embodiment of the present invention.
[Overall configuration of electronic advertisement output device]

As shown in FIG. 1, an electronic advertisement output apparatus 100 according to an example of a preferred embodiment of the present invention includes an external signal input / output means 101, a sensor information input means 102, a storage means 110, a reading / writing means 120, a control. Means 130, image processing means 140, image display means 150, sound reproduction means 160, sound output means 170, change suppression means 180, and condition change means 190. Further, if desired, it further includes illumination means 103 on the back side of the display screen for displaying the advertisement data.

  The external signal input / output means 101 is connected to a TV, a USB memory, various sensors, a sales information output device, and the like, and is an interface with the external device, such as an RS232C port, an audio data input / output terminal, or a USB. Any standard or successor standard is acceptable.

  When the sensor information input means 102 is equipped with various sensors such as a human sensor, a volume sensor, and an optical sensor inside the electronic advertisement output device according to the present invention, the information sensed and detected by the sensors is supplied to the control means 130. provide.

  The storage means 110 stores advertisement data, output schedule, output conditions, output results, and traffic volume, and is a portable storage medium that is a CF (Compact Flash) card, an SD (Secure Digital) card or a successor or compatible product thereof. Good.

  Based on the output conditions and the like stored in the storage unit 110, the reading / writing unit 120 reads the advertisement data stored in the storage unit 110 or writes the operation results and the like.

  The control means 130 may be constituted by a CPU (Central Processing Unit). The read / write means 120, the image processing means 140, the image display means 150, the sound reproduction means 160, the sound output means 170, and the illumination means 103 if desired. For example, by reading or temporarily storing the advertisement data stored in the storage means 110 and reproducing it, various means described below are realized in cooperation with these hardware.

  The image processing unit 140 causes the image display unit 150 to display an image based on a command from the control unit 130.

  The sound reproduction means 160 causes the sound output means 170 to output sound based on a command from the control means 130.

  The image display means 150 can be realized by a liquid crystal display, a plasma display, or the like.

  The audio output means 170 can be realized by a stereo or monaural speaker or an external speaker.

  The change deterring means 180 is realized by a method of deterring overwriting of output conditions, and deters changes to the software that records the output conditions, and the electronic advertisement output device according to the present invention at the installation location. The adjustment performed via the input / output device, the volume adjustment mechanism, the screen display adjustment mechanism, or the like attached to the is invalidated.

  The condition changing unit 190 is realized by an input / output device such as a numeric keypad or a character (kana, English character) key or the like, a volume adjustment mechanism such as a dial, a slide bar, a button, a touch panel type input unit, or a screen display adjustment function.

  The illumination means 103 is realized by any illumination means such as an incandescent lamp, a fluorescent lamp, a light emitting diode, a liquid crystal screen backlight, and an EL, and is provided on the back side of the display screen for displaying advertisement data, but can be arbitrarily removed. .

  FIG. 2 is a diagram illustrating a functional configuration of an electronic advertisement output device according to an example of a preferred embodiment of the present invention. The external signal input / output unit 201 includes a USB input / output terminal 2011, an RS232C input / output terminal 2012, an audio input / output terminal 2013, and a sensor input / output terminal 2014. The control unit 230 includes an internal storage unit 231, a calculation unit 232, a date / time measurement unit 233, an image display control unit 234, an image reproduction control unit 235, an audio control unit 236, and an external signal control unit 237. The condition changing unit 290 includes an input / output device 291, a sound adjustment mechanism 292, and a screen display adjustment mechanism 293. The sensor information input unit 202, the illumination unit 203, the storage unit 210, the read / write unit 220, the image processing unit 240, the image display unit 250, the audio reproduction unit 260, the audio output unit 270, and the change suppression unit 280. The function is as described above.

  The USB input / output terminal 2011 is connected to a USB-compatible storage medium to update advertisement data, input / output, or store / store advertisement data output results. Here, the advertisement data stored in the USB-compatible storage medium is created based on an advertiser's request and then distributed from the server. A preferred distribution means is the Internet.

  The RS232C input / output terminal 2012 is connected to a television image output device to input a television image and sound being broadcast.

  The audio input / output terminal 2013 inputs audio data by connecting to an external audio data output device.

  The sensor input / output terminal 2014 is configured to control information detected and detected by these sensors when various sensors such as a human sensor, a volume sensor, and an optical sensor are installed outside the electronic advertisement output apparatus according to the present invention. To provide.

  The USB input / output terminal or the RS232C input / output terminal is connected to a POS system or the like, and inputs sales information.

  The internal storage unit 231 includes software, advertisement data, advertisement data output conditions, and the like necessary for the electronic advertisement output apparatus according to the present invention to execute a desired operation.

  The computing means 232 causes various means included in the electronic advertisement output apparatus according to the present invention to execute necessary instructions in accordance with the programs stored in the internal storage means 231 and the storage means 210. In addition, when various external data is input / output via the external signal input / output unit 201 described later, the advertisement data and the advertisement data are stored in advance in the storage unit 210 or in accordance with the insertion of the storage unit 210. In accordance with the output conditions stored in the internal storage means 231, the advertisement data output conditions such as volume, brightness, reproduction cycle, and switching to TV broadcast video are changed. Further, if desired, the lighting means 203 is controlled to illuminate the advertising object behind the electronic advertisement output device in conjunction with the display of the advertisement data.

  The date / time measuring unit 233 includes an internal clock, provides date / time information necessary for reproducing the advertisement data, and causes the image display unit 150 to display the date / time information.

  The image display control means 234 controls the brightness of the image display screen, the division method, and the like.

  The image reproduction control means 235 controls the reproduction of text, still images and moving images.

  The audio control unit 236 controls reproduction of sound volume and the like.

  The external signal control unit 237 controls input / output of TV broadcast data, audio data, various sensor data, sales data, and the like input / output via the external signal input / output unit 201.

  The input / output device 291 inputs / outputs arbitrary characters or numbers, and changes advertisement data output conditions such as an output schedule.

  The audio adjustment mechanism 292 adjusts the reproduction volume of audio data.

The screen display adjustment mechanism 293 adjusts the brightness of the display screen, the division method, and the output switching between television broadcast data and advertisement data.
[Advertising data output schedule table]

  FIG. 3 is a diagram illustrating an example of a table representing an advertisement data output schedule and display conditions according to an example of the preferred embodiment of the present invention. The storage unit 210 stores the advertisement data output schedule and the display condition table, refers to the request from the control unit 230, extracts the corresponding data, and transmits it.

In the example of FIG. 3, a schedule name 310, a date 320 for each schedule, a display screen operation time 330, a start time 340, an end time 350, a display screen stop time 360, a display mode 370, and a setting 380 are stored. The schedule name may be arbitrarily given between 000 and 999, for example. The date is the reproduction date, and is described in the order of “yyyy / mm / dd”. Here, “yyyy” represents the year, “mm” represents the month, and “dd” represents the day. The display screen operation, start time, end time, and display screen stop time are described in the order of “hh: mm: ss”, respectively. Here, “hh” represents hours, “mm” represents minutes, and “ss” represents seconds. Also, for example, when it is desired to display an advertisement for two days beyond midnight, this can be done by specifying a time that exceeds 24 hours, such as “27:30”. The display mode is distinguished from moving images and television broadcast data. Here, the moving image represents reproduction of the advertisement data stored in the storage means, and the “moving image” includes still images and text data. When the television broadcast data described as “TV” is displayed, the television broadcast data is displayed.
[Display condition table]

  In the example of FIG. 3, conditions corresponding to the setting number 3310 are stored in the order of division method 3320, luminance 3330, main file 3340, audio file 3350, volume 3360, sub-screen file 3370, and telop area file 3380. The division method is a condition related to a screen division method to be described later. For example, if the screen can be divided into nine, it can be designated by a number assigned to each mode, for example, a number from 0 to 8. The luminance can be arbitrarily set according to the nature of the advertisement data, the characteristics of the installation location, and the like. The main area file indicates, for example, an image file name displayed in the largest display area when the screen is divided. The audio file indicates an audio file name. The volume prescribes the volume during playback and can be specified in the range of 0 to 999, for example. The sub area indicates, for example, an image file name to be displayed in the next largest display area when the screen is divided. The telop area indicates the name of a text file to be displayed as a telop display when the screen is divided, for example. If special settings such as frame-by-frame playback are desired, this can be done by providing and setting fields for each setting in the display condition table.

  Therefore, for example, for the advertisement with the schedule name “000”, advertisement data from 15:20, 00 seconds on January 22, 2007 to 19:00:00 on the same day is reproduced. The display conditions are division method No. 1, luminance 1, main area file “abc.jpg”, audio file “abc.mp3”, volume 220, sub area file “mno.jpg”, and telop area file “ 123. txt ". Further, the display screen is automatically entered at 9:00:00 on the same day, and automatically stops at 27:30: 00 on the next day after the output of the advertisement data of the schedule name 002.

  FIG. 4 is a diagram showing an example of an outline of broadcast of advertisement data according to an example of a preferred embodiment of the present invention.

  The broadcast summary of advertisement data can be represented by a schedule table. Here, the broadcast schedule is basically 24 hours a day, but as described above, the broadcast schedule can be changed as appropriate when it is broadcast over midnight. FIG. 4 shows an example in which the broadcast schedule is 24 hours.

  The daily broadcast schedule includes broadcast pauses 420 and 426, broadcast preparation 421, broadcast frames 422, 423, 424, and 425 and an emergency telop broadcast frame 427 corresponding to the time 410.

  Advertisement data is not output during the broadcast pauses 420, 426. In addition, when the electronic advertisement output device has a display screen automatic operation function, the display screen can be stopped and the screen can be darkened.

  During the broadcast preparation 421, the normal display screen is operated, and the brightness, volume, etc. are adjusted according to the stored output conditions.

  The broadcast frames 422, 423, 424, and 425 may be configured to include a single advertisement content or a plurality of advertisement contents. Each content has a predetermined broadcast time, and is repeatedly broadcast within a single broadcast frame. The broadcast frame can be freely set according to the length of the broadcast time, but is preferably 5 frames per day. For example, in the evening, the infomercial of the retail store that was set up is broadcast and crowded with shoppers. May broadcast advertisement data corresponding to ingredients for dinner. Further, the broadcast schedule may be combined with the target product to be broadcasted, and the advertisement of the product for each season may be output without exchanging the content by the date display means of the electronic advertisement output device according to the present invention. it can.

  For example, the broadcast frame 1 (422) includes three types of content A (430). The content B (431) and the content C (432) are included, and the broadcast times are 15 seconds, 30 seconds, and 15 seconds in order. The three types of contents are repeatedly reproduced in order.

  The emergency telop 427 is displayed in preference to the telop that the content has, and can be broadcast over a plurality of contents. An example of an emergency telop may be information relating to the entire location of the electronic advertisement output device, such as “20% discount on the entire building! Until tomorrow!”, And notification of a malfunction or the like occurring in the electronic advertisement output device. It may be wording.

  Each content may include three types of data and audio data output to the main area, sub area, and telop area. A method of dividing these areas on the display screen of the electronic advertisement output apparatus will be described later.

  One content includes a plurality of main area video files (hereinafter referred to as main video) 460, 461, 462, a plurality of sub area video files (hereinafter referred to as sub video) 450, 451, 452, and a plurality of audio. It includes a file (hereinafter referred to as voice) and a plurality of text files for telop (hereinafter referred to as telop) 470 and 471.

  The main video, sub video, audio, and telop each have a unique playback time, and after one file is played, another file is played sequentially. Each file can be reproduced separately. For example, while the audio 1 (440) is being reproduced, the sub video 1 (450), the sub video 2 (451), and the main video 1 (560) are reproduced. ), Main video 2 (461), telop 1 (470), and telop 2 (471) are sequentially switched and reproduced. Further, each file is created and stored so that the total time for each type is equal.

  FIG. 5 is a flowchart for explaining the operation of the electronic advertisement output device according to an example of the preferred embodiment of the present invention.

  First, when the electronic advertisement output device is connected to a power source such as a household power source, a rechargeable battery, or a business power source in step S505, the process proceeds to step S510.

  In step S510, the control unit 130 of the electronic advertisement output apparatus 100 determines whether or not a function that automatically operates when connected to a power source is set. If it is set to operate automatically, the process proceeds to step S515, and if it is not set, the process proceeds to step S570.

  In step S515, the control means 130 of the electronic advertisement output apparatus 100 automatically turns on the power, and proceeds to step S520.

  In step S570, the power is turned on manually, and the process proceeds to step S520.

  In step S520, the control means 130 of the electronic advertisement output apparatus 100 checks whether or not storage means such as a portable storage medium is inserted in the electronic advertisement output apparatus according to the present invention. If the storage means is correctly inserted, the process proceeds to step S525. If it is not correctly inserted, it is in a standby state until it is correctly inserted. In this case, a warning such as “The storage medium is not correctly inserted” may be displayed.

  In step S525, the control unit 130 of the electronic advertisement output apparatus 100 reads the output condition from the storage unit 110 into the control unit 130, and proceeds to step S530.

  In step S530, the control unit 130 of the electronic advertisement output apparatus 100 determines whether the display screen automatic operation setting is included in the output condition. If the display screen automatic operation setting is included, the process proceeds to step S575, and if not, the process proceeds to step S535 while the power is on.

  In step S575, the control means 130 of the electronic advertisement output apparatus 100 automatically stops the screen display, and proceeds to step S580.

  In step S580, the control means 130 of the electronic advertisement output apparatus 100 compares the display screen operation date and time included in the output condition with the date and time of the internal clock, and the display screen operation date and time match the internal clock date and time. If so, the process proceeds to step S585. If they do not match, the system waits until they match.

  In step S585, the control means 130 of the electronic advertisement output apparatus 100 automatically operates the display screen, and the process proceeds to step 535.

  In step S535, the control unit 130 of the electronic advertisement output apparatus 100 collates the date and time of the internal clock with the date and time of the output condition. If the date and time of the internal clock and the date and time of the output condition match, the process proceeds to step S540. . If they do not match, the system waits until they match.

  In step S540, the control means 130 of the electronic advertisement output apparatus 100 reads advertisement data from the storage means 110 into the control means 130, and proceeds to step S545.

  In step S545, the control means 130 of the electronic advertisement output apparatus 100 outputs and reproduces advertisement data based on the volume, brightness, and the like based on the output conditions, and proceeds to step S550.

  In step S550, the control unit 130 of the electronic advertisement output apparatus 100 determines whether or not the output condition is changed by a human sensor, a volume sensor, a light sensor, or the like. If the output condition is set to be changed by the information from these sensors, the process proceeds to step S590. If the setting has not been made, the process proceeds to step S555.

  In step S590, the control means 130 of the electronic advertisement output apparatus 100 changes the output condition, reproduces the advertisement data, and proceeds to step S555. Here, the change of the output condition includes output volume, output period, screen brightness, brightness of the illumination means on the back side of the display screen, and the like.

  In step S555, the control means 130 of the electronic advertisement output apparatus 100 confirms whether all output conditions have been completed. When all the output conditions are completed, the process proceeds to step S560. If an unoutput advertisement remains, the process proceeds to step S540, and advertisement data is output until all output conditions are satisfied.

  In step S560, the control unit 130 of the electronic advertisement output apparatus 100 determines whether the display screen automatic stop setting is included in the output condition. If the display screen automatic stop setting is included, the process proceeds to step S595. If the display screen automatic stop setting is not included, the output of the advertisement data is terminated while the power is on.

In step S595, the control means 130 of the electronic advertisement output apparatus 100 automatically stops the display screen, proceeds to step S565, and ends all steps.
[Reading data from portable storage media]

  In the case where the advertisement data and the data representing the output condition of the advertisement data are read and stored in response to the insertion of the portable storage medium, the following is performed.

  First, in step S5110, a portable storage medium such as a USB-compatible portable storage medium is inserted, and the process proceeds to step S5120.

  In step S5120, the control means 130 of the electronic advertisement output apparatus 100 checks the update advertisement data in the portable storage medium and the presence or absence of output conditions. If the advertisement data and the like are stored, step S5130 is performed. Migrate to If the advertisement data or the like is not stored, the process moves to step S5190 and ends.

  In step S5130, the control means 130 of the electronic advertisement output device 100 determines whether the advertisement data or the like is individually managed in correspondence with a unique number such as a serial number assigned to each electronic advertisement output device. That is, it is determined whether or not specific advertisement data or the like is read for each device from advertisement data or the like stored in the portable storage medium. When specific advertisement data or the like is read for each device, the process proceeds to step S5140. If the unique number is not managed, the process proceeds to step S5180.

  In step S5140, the control means 130 of the electronic advertisement output apparatus 100 collates the unique number of the apparatus with the update advertisement data and the output condition, and the process proceeds to step S5150.

  In step S5180, the control means 130 of the electronic advertisement output apparatus 100 reads the update advertisement data and the output condition from the portable storage medium, and proceeds to step S5170.

  In step S5150, the control means 130 of the electronic advertisement output apparatus 100 determines whether there is update advertisement data or the like corresponding to a unique number for each apparatus. If there is relevant update advertisement data or the like, the process advances to step S5160. If there is no corresponding data, the process proceeds to step S5190.

  In step S5160, the control means 130 of the electronic advertisement output apparatus 100 reads the corresponding update advertisement data and output conditions, and proceeds to step S5170.

In step S5170, the control means 130 of the electronic advertisement output apparatus 100 stores the read advertisement data for update and output conditions in the internal storage means 231 , moves to step S5190, and ends.

  When recording the output record, it is as follows.

  First, in step S5210, the control unit 130 of the electronic advertisement output apparatus 100 sequentially assigns output date / time based on the date / time data provided by the date / time measurement unit 233 for each output advertisement data, and the process proceeds to step S5220.

  In step S5220, the control unit 130 of the electronic advertisement output apparatus 100 records the output date and time in the storage unit 110 as an output result, and proceeds to step S5230.

  In step S5230, the control unit 130 of the electronic advertisement output apparatus 100 determines whether or not a USB compatible storage medium is inserted in the electronic advertisement output apparatus. If it has been inserted, the process proceeds to step S5250. If it is not inserted, the output record is not output to the outside, and the process proceeds to step S5240 and ends.

In step S5250, the control means 130 of the electronic advertisement output apparatus 100 outputs the output result to the USB-compatible storage medium, proceeds to step S5240, and ends.
[Output to printing means]

  When outputting to the printing means, it is as follows.

  First, in step S52010, when the control unit 130 of the electronic advertisement output apparatus 100 recognizes a print request by the viewer, the process proceeds to step S52020. Here, the print request by the viewer may be made by selecting an icon or the like on the touch panel described later or via any attached input / output means.

  In step S52020, the control unit 130 of the electronic advertisement output apparatus 100 reads the printing data from the storage unit 110, and proceeds to step S52030.

In step S52030, the control unit 130 of the electronic advertisement output apparatus 100 outputs the print data to the USB compatible printing unit, and the process ends.
[Traffic data input by human sensor]

  When traffic volume data is input by a human sensor, it is as follows.

  First, in step S5310, traffic data around the electronic advertisement output device is measured by the human sensor, and the process proceeds to step S5320.

  In step S5320, the control unit 130 of the electronic advertisement output apparatus 100 sequentially inputs and stores the traffic amount data in the storage unit 110, and the process proceeds to step S5330.

  In step S5330, the control unit 130 of the electronic advertisement output apparatus 100 compares the stored traffic amount data with a predetermined value. If the traffic amount is equal to or greater than the predetermined value, the process proceeds to step S5340. If it is less than the predetermined value, the process moves to step S5360 and ends. Here, the predetermined value may be a value set in advance based on the prediction of the number of viewers, or may be a value calculated from the traffic volume stored sequentially, for example, an average value per time.

  In step S5340, the control means 130 of the electronic advertisement output apparatus 100 increases the output volume, and the process proceeds to step S5350. Here, the magnitude of the output volume to be increased may be arbitrarily set in advance.

In step S5350, the control means 130 of the electronic advertisement output apparatus 100 shortens the output cycle, and the process proceeds to step S5360 and ends. Here, the output period may be arbitrarily set as long as the total time during which the output advertisement content is output falls within a predetermined broadcast frame range.
[Automatic display screen operation by human sensor]

  When the display screen is automatically operated by the human sensor, it is as follows.

  First, in step S53010, traffic data around the electronic advertisement output device is measured by the human sensor, and the process proceeds to step S53020.

  In step S53020, the control means 130 of the electronic advertisement output apparatus 100 sequentially inputs and stores the traffic amount data in the storage means 110, and proceeds to step S53030.

  In step S53030, the control means 130 of the electronic advertisement output apparatus 100 determines whether or not the stored toll data is greater than or equal to zero. If the toll data is greater than or equal to zero, the process proceeds to step S53040. If it is less than the predetermined value, the process proceeds to step S53070 and ends.

  In step S53040, the control means 130 of the electronic advertisement output apparatus 100 operates the display screen, and proceeds to step S53050.

  In step S53050, the control means 130 of the electronic advertisement output apparatus 100 outputs advertisement data, and the process proceeds to step S53060.

  In step S53060, the control means 130 of the electronic advertisement output apparatus 100 checks whether all output conditions have been completed. When all the output conditions are completed, the process proceeds to step S53070. If an unoutput advertisement remains, the process proceeds to step S53010, and advertisement data is output until all output conditions are satisfied.

In step S53070, as in step S560 described above, the control means 130 of the electronic advertisement output apparatus 100 can determine whether the display screen automatic stop setting is included in the output condition, and can automatically stop the power supply.
[Output volume adjustment by sound sensor]

  When adjusting the output volume with the sound sensor, follow the procedure below.

  First, in step S5410, the sound sensor measures the volume around the electronic advertisement output device, and the process proceeds to step S5420.

  In step S5420, the control unit 130 of the electronic advertisement output apparatus 100 sequentially inputs and stores the surrounding volume data in the storage unit 110, and proceeds to step S5330.

  In step S5430, the control unit 130 of the electronic advertisement output apparatus 100 compares the stored surrounding volume data with a predetermined value, and if the surrounding volume is equal to or higher than the predetermined value, the process proceeds to step S5440. If it is less than the predetermined value, the process moves to step S5450 and ends. Here, the predetermined value may be a value set in advance based on the prediction of the number of viewers, or may be a value calculated from ambient sound volume data sequentially stored, for example, an average value per time.

In step S5440, the control means 130 of the electronic advertisement output apparatus 100 increases the output volume, and the process proceeds to step S5450 and ends. Here, the magnitude of the output volume to be increased may be arbitrarily set in advance.
[Adjusting the brightness of the display screen using a light sensor]

  When the brightness of the display screen is adjusted by the optical sensor, it is as follows.

  First, in step S5510, the brightness around the electronic advertisement output device is measured by the optical sensor, and the process proceeds to step S5520.

  In step S5520, the control unit 130 of the electronic advertisement output apparatus 100 sequentially inputs ambient brightness data to the storage unit 110 and stores it, and the process proceeds to step S5530.

  In step S5530, the control unit 130 of the electronic advertisement output apparatus 100 compares the stored ambient brightness data with a predetermined value, and if the ambient brightness is equal to or greater than the predetermined value, the process proceeds to step S5540. . If it is less than the predetermined value, the process moves to step S5550 and ends. Here, the predetermined value may be a value set in advance based on the prediction of the brightness of the installation location, or a value calculated from ambient brightness data stored sequentially, for example, an average value per time.

In step S5540, the control means 130 of the electronic advertisement output apparatus 100 increases the brightness of the display screen, and the process proceeds to step S5550 and ends. Here, the increased luminance may be arbitrarily set in advance.
[Switch to TV broadcast data]

  Switching between the display of television broadcast data and advertisement data is as follows.

  First, in step S5610, the control unit 130 of the electronic advertisement output device 100 determines whether or not the television broadcast data is input in the output condition, and if it is input, proceeds to step S5620. If not, the process moves to step S5660 and ends.

  In step S5620, the control means 130 of the electronic advertisement output apparatus 100 determines whether or not television broadcast data is input to the electronic advertisement output apparatus via the external signal input / output means. If it is input, the process proceeds to step S5630. If not, the process proceeds to step S5650.

  In step S5630, the control unit 130 of the electronic advertisement output apparatus 100 stops outputting advertisement data, and the process proceeds to step S5640.

  In step S5650, the control means 130 of the electronic advertisement output apparatus 100 displays a request for input of television broadcast data, and the process proceeds to step S5620. Here, the input request may be a text display such as “TV broadcast data is not input” or a predetermined error number.

In step S5640, the control means 130 of the electronic advertisement output apparatus 100 outputs television broadcast data instead of the advertisement data, and the process proceeds to step S5660 and ends.
[Switch to external audio data]

  The output switching between the external audio data and the advertisement data is as follows.

  First, in step S5710, the control unit 130 of the electronic advertisement output device 100 determines whether or not external audio data is input in the output condition, and if input, the process proceeds to step S5720. If not, the process moves to step S5760 and ends.

  In step S5720, the control unit 130 of the electronic advertisement output apparatus 100 determines whether or not external audio data is input to the electronic advertisement output apparatus via the external signal input / output unit. If it is input, the process proceeds to step S5730. If not, the process proceeds to step S5750.

  In step S5730, the control means 130 of the electronic advertisement output apparatus 100 stops outputting advertisement data, and the process proceeds to step S5740.

  In step S5750, the control means 130 of the electronic advertisement output apparatus 100 displays an external audio data input request, and proceeds to step S5720. Here, the input request may be a text display such as “No external audio data is input” or a predetermined error number.

In step S5740, the control means 130 of the electronic advertisement output apparatus 100 outputs external audio data instead of the advertisement data, and the process proceeds to step S5760 and ends.
[Suppress change of output condition at installation location]

  Means for suppressing changes in output conditions at the installation location are as follows.

  First, in step S5810, the control unit 130 of the electronic advertisement output device 100 determines whether or not the output condition is permitted to be overwritten. If overwriting is not permitted, the process moves to step S5860 and ends. This means that the output condition cannot be changed by any means other than a terminal or an operator authorized by the authorized person by a password or an identification number. If overwriting is permitted, the process proceeds to step S5820.

  In step S5820, the control unit 130 of the electronic advertisement output apparatus 100 determines whether or not the input from the USB terminal is valid. If it is valid, the process proceeds to step S5870. If not valid, the process proceeds to step S5830.

  In step S5870, the control unit 130 of the electronic advertisement output apparatus 100 overwrites the output condition by inserting a USB compatible storage medium, as described in 5100, and proceeds to step S5880.

  In step S5880, the control unit 130 of the electronic advertisement output apparatus 100 stores the overwritten output condition in the storage unit 110, and proceeds to step S5830.

  In step S5830, the control means 130 of the electronic advertisement output apparatus 100 determines whether or not the input from the attached apparatus such as the attached voice adjustment dial and slide bar is valid. If it is valid, the process proceeds to step S5840. If not valid, the process moves to step S5860 and ends.

  In step S5840, the control means 130 of the electronic advertisement output apparatus 100 overwrites the initial output condition, and the process proceeds to step S5850.

In step S5850, the control unit 130 of the electronic advertisement output apparatus 100 stores the overwritten output condition in the storage unit 110, and proceeds to step S5860 to end.
[Advertising data selection by touching the screen]

  When selecting the advertisement data by touching the touch panel display screen, the following applies.

  First, in step S5910, the control unit 130 of the electronic advertisement output apparatus 100 displays advertisement data according to the output condition, and the process proceeds to step S5920.

  In step S5920, the control unit 130 of the electronic advertisement output apparatus 100 determines whether or not there is link information of the displayed advertisement data. When link information exists, for example, a text such as “Please touch an icon to see more detailed information” or a predetermined icon indicating that a link exists is displayed on the display screen. May be. When link information exists, it transfers to step S5930. If link information does not exist, the process moves to step S5950 and ends.

  In step S5930, the control unit 130 of the electronic advertisement output apparatus 100 determines whether the viewer has selected link information. For example, if the viewer selects the link information by touching the touch panel display screen with a finger, the process proceeds to step S5940. If no link information is selected after a certain period of time, the process moves to step S5950 and ends.

In step S5940, the control means 130 of the electronic advertisement output apparatus 100 displays the link destination data, proceeds to step S5950, and ends. Here, the data of the link destination may be any data among moving images, still images, and texts.
[Relevant advertisement data when viewers pick up the display]

  When the viewer picks up the display, he / she senses the action and outputs related advertisement data as follows.

  First, in step S59010, the control unit 130 of the electronic advertisement output apparatus 100 displays advertisement data according to the output condition, and the process proceeds to step S59020.

  In step S59020, the control unit 130 of the electronic advertisement output apparatus 100 determines whether there is a change in pressure detected by the pressure sensor. If the pressure value detected by the pressure sensor changes, for example, when the viewer picks up the display, the process proceeds to step S59030. If the pressure detected by the pressure sensor does not change even after a certain time has elapsed, the process proceeds to step S59060 and ends.

  In step S59030, the control means 130 of the electronic advertisement output apparatus 100 searches for information linked to the broadcast advertisement data, and proceeds to step S59040.

  In step S59040, the control means 130 of the electronic advertisement output apparatus 100 determines whether the linked information is present. If there is link information, the process proceeds to step S59050. If there is no link information, the process proceeds to step S59060 and ends.

  In step S59050, the control unit 130 of the electronic advertisement output apparatus 100 reads and outputs the data of the link destination from the storage unit 110, moves to step S59060, and ends. Here, the data of the link destination may be any data among moving images, still images, and texts.

  FIG. 6 is a diagram illustrating an example of a display screen displayed by the electronic advertisement output device according to an example of the preferred embodiment of the present invention. The display screen of the electronic advertisement display device according to the present invention can simultaneously display three types of data (610, 620, 630, 640) of the main area, the sub area, and the telop area, or the main area and the sub area ( 660, 670), and two types of data of the main area and the telop area (650, 680) can also be displayed. Of course, only the main area can be displayed (690), and only the audio data can be reproduced without displaying the screen.

  Here, a moving image or a still image can be displayed in the main area and the sub area, and character data or a still image can be displayed in the telop area. The size of the still image and telop area can be arbitrarily changed according to the nature of the advertisement data to be displayed.

  In the main area, multiple movies or still images can be repeatedly played in one frame, and when only still images are played, still images are displayed for a fixed period of time and are sequentially displayed. Still images can be played as if they were slideshows.

  In the sub area, only one moving picture or still picture data related to the moving picture or still picture data file displayed in the main area is displayed.

  In the telop area, basically still image or text data related to the video file or still image data file displayed in the main area is displayed, but if necessary, text data unrelated to the main area image can be teloped. Can be displayed as For example, the telop may extend over a plurality of lines such as two lines. Thereby, for example, an emergency telop can be displayed while displaying advertisement data.

  FIG. 7 is a diagram illustrating another example of a display screen displayed by the electronic advertisement output device according to an example of the preferred embodiment of the present invention.

  For example, in the screen 710, advertising data (movie 1) of edible oil having a metabolic effect is reproduced in the main area 711, and the product lineup such as cans, plastic bottles, glass bottles is displayed in the sub area 712. The advertisement data (still image 1) is reproduced. Text data is displayed in the telop area 713.

  Here, the display screen is a touch panel, and the display data changes to 720 when a viewer touches an advertisement image in which the viewer is interested. In the screen 720, the advertisement data of the main area is, for example, an image representing a diet effect (moving picture 2), the advertisement data of the sub area is, for example, advertising data (still picture 2) such as raw materials, allergy information, nutrients, cooking recipes, By changing the text data in the telop area 723 to another telop related to the effect of the product, the viewer has a high appealing effect.

  FIG. 8 is a diagram illustrating an example of an electronic advertisement output device advertisement data update method according to an example of the preferred embodiment of the present invention.

  When advertising data is updated via the USB terminal, first, advertising data for updating is created at the request of the advertiser and stored in the server 810. Next, the advertisement data for update is distributed from the server 810 to the terminals 831, 832, 833, and 834 via the wired or wireless network 820, and the USB compatible storage media 841, 842, such as a USB memory and a USB compatible hard disk, 843 and 844. Here, the most suitable distribution means is the Internet, and it is possible to obtain the update data at any location at the same time by distributing it over the Internet immediately after the creation of the update advertisement data. Thereby, for example, it becomes possible to obtain the advertisement data for update not only in Japan but also all over the world at the same time, and the advertisement data can be updated quickly and simultaneously.

  The USB-compatible storage medium is delivered or brought to the place where the electronic advertisement output device 851, 8521, 8522, 8523, 8524, 8525, 853, 854 according to the present invention is installed by a person in charge who receives a request from an advertiser. Update advertisement data is transferred to these electronic advertisement output devices via the USB input / output terminal 2011. With this series of actions, when updating the advertising data, it is possible to save the trouble of removing the storage medium originally installed such as CF card and SD card and inserting the portable storage medium for update again. It is also effective in preventing failures that occur when exchanging portable storage media. Further, if the person in charge goes to the installation location and updates the advertisement data, it is possible to prevent forgetting to update the advertisement data by a person concerned with the installation retail store, and the advertisement data can be updated reliably.

  At this time, one type of advertisement data and output conditions may be stored in one USB compatible storage medium, or a plurality of advertisement data and output conditions may be stored. When storing a plurality of advertisement data and output conditions, it may be set so that all data is equally transferred to a plurality of electronic advertisement output devices. For example, one USB-compatible storage medium 2 (842) ) And a plurality of electronic advertisement output devices 2.1 (8521) to 2.5 (8525), a unique number (2.1, 2.2, 2.3, 2.4, 2) .5), a plurality of electronic advertisement output devices may be distinguished, and the data transferred for each unique number may be changed.

  Furthermore, these USB compatible storage media are used when evaluating the output performance of advertisement data for each electronic advertisement output device. The output results of the advertisement data are accumulated and stored as operation results in a portable storage medium initially installed such as a CF card or an SD card or a USB compatible storage medium connected via the USB terminal. The operation results are obtained by collecting these USB-compatible storage media, or transferring and saving them to the USB-compatible storage medium storing the updated advertisement data when updating the advertisement data, for example, to the terminals 831, 832, 833, and 834. It is sent and stored in the server 810 via the network 820, and can be used to determine the advertising effect by comparing with sales data such as POS, for example. As described above, by collecting the output results via the USB compatible storage medium, it is possible to prevent the failure similarly to the above, and it is not necessary to remove the portable storage medium that is initially mounted. Output results can be collected while the system is in operation.

  FIG. 9 is a diagram showing an overall configuration of an electronic advertisement output device according to another example of a preferred embodiment of the present invention.

  Here, the electronic advertisement output apparatus has the same configuration and function as described above except that it includes illumination means 903 and 9030.

  The electronic advertisement output device may further include illumination means 9030 on the back side of the display screen having screen display means 951 and audio output means 971 and 972. Illumination means 9030 is used in conjunction with the display of the advertisement data to illuminate the advertising object behind the electronic advertisement output device, so that the advertising target product can receive special attention from the viewer when the advertisement is reproduced. Can be obtained. The brightness adjustment is defined according to the operation results and the number of viewers data at the retail store, vehicle installation location, etc., even if it is specified at the time of playback setting of preset advertisement data so that the production effect is most prominent. May be. Here, the illumination means may be any illumination means such as an incandescent lamp, a fluorescent lamp, a light emitting diode, a liquid crystal screen backlight, and an EL. Moreover, even if the said illumination means is integrated with the electronic advertisement output device which concerns on this invention, it can be made removable.

  FIG. 10 is a schematic diagram of an electronic advertisement output device according to an example of a preferred embodiment of the present invention.

  This example is an electronic advertisement output device that further includes detecting an action when a viewer picks up a display and broadcasting related advertisement data, and the action is performed by using a pressure sensor. Is to be detected.

  Here, a product stand 1030 installed on a product display shelf (not shown) can display the product 1010, and a pressure sensor 1040 is provided on the bottom surface of the product display unit. When the viewer picks up the product 1010, the pressure sensor 1040 senses the movement of the product and transmits the sensed information to the electronic advertising device 1001 via the antenna 1020. The electronic advertisement output device 1001 outputs advertisement data set in advance based on the received movement information of the product.

  FIG. 11 is another schematic diagram of an electronic advertisement output device according to an example of the preferred embodiment of the present invention.

  This example explains the above-mentioned FIG. 10 in more detail.

  The display stand 1130 processes the installation location of the product 1110 into a concave shape, and installs a pressure sensor at the bottom. Accordingly, the product can always contact the pressure sensor 1140, and at the same time, the load of the product can be reliably applied to the pressure sensor. In addition, since the antenna 1120 for transmitting the movement information of the product sensed by the pressure sensor is provided, it is not necessary to connect the display stand and the electronic advertisement output device by wire. The restriction of the place can be removed.

  Information detected by the pressure sensor can be transmitted to the electronic advertisement output device via wired or wireless, but by using wireless communication, particularly infrared communication, it is possible to suppress interference and transmit sensor detection information reliably. it can. In this case, it is desirable to equip the electronic advertisement output device 1101 with the infrared communication receiving means 1105. The infrared communication receiving means 1105 may adopt any existing infrared communication means. The infrared communication receiving means 1105 can be connected to the control means 130 via either the external signal input / output means 101 or the sensor information input means 102.

  FIG. 12 is a diagram showing an overall configuration of an electronic advertisement output device according to another example of a preferred embodiment of the present invention.

  This example is an example incorporating electronic money read / write means, and the electronic advertisement output apparatus has the same configuration and function as described above except that it includes electronic money read / write means 1225.

  When a mobile phone with a payment function or electronic money (hereinafter referred to as “electronic money or the like”) owned by the viewer is held over the electronic money read / write means 1225, the control means 1230 recognizes the electronic money or the like. Next, the control unit 1230 reads a privilege such as a coupon or a point related to the advertisement data from the storage unit 1210, outputs it through the electronic money read / write unit 1225, and inputs it to the viewer's electronic money or the like. . Thereby, when a viewer makes a payment using the electronic money or the like at a cash register, a privilege such as a discount or a point can be enjoyed.

  The electronic money read / write means can be externally connected to the electronic advertisement output device via the external signal input / output means. In this case, the information such as the coupon or points is output to the electronic money read / write means connected to the outside via the external signal input / output means, and is input to the viewer's electronic money, etc. The same effect as described above can be obtained.

It is a figure showing the whole electronic advertisement output device composition concerning an example of a suitable embodiment of the present invention. It is a figure which shows the function structure of the electronic advertisement output apparatus which concerns on an example of suitable embodiment of this invention. It is a figure which shows an example of the table showing the advertisement data output schedule and display condition which concern on an example of suitable embodiment of this invention. It is a figure which shows an example of the broadcast outline | summary of the advertisement data which concern on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a flowchart explaining operation | movement of the electronic advertisement output device which concerns on an example of suitable embodiment of this invention. It is a figure which shows an example of the display screen which the electronic advertisement output apparatus which concerns on an example of suitable embodiment of this invention displays. It is a figure which shows another example of the display screen which the electronic advertisement output apparatus which concerns on an example of suitable embodiment of this invention displays. It is a figure which shows an example of the electronic advertisement output apparatus advertisement data update method which concerns on an example of suitable embodiment of this invention. It is a figure which shows the whole structure of the electronic advertisement output apparatus which concerns on another example of suitable embodiment of this invention. It is a mimetic diagram of an electronic advertisement output device concerning an example of a suitable embodiment of the present invention. It is another schematic diagram of the electronic advertisement output apparatus which concerns on an example of suitable embodiment of this invention. It is a figure which shows the whole structure of the electronic advertisement output apparatus which concerns on another example of suitable embodiment of this invention.

Explanation of symbols

100 Electronic Advertisement Output Device 101 External Signal Input / Output Unit 102 Sensor Information Input Unit 103 Illuminating Unit 110 Storage Unit 120 Reading / Writing Unit 130 Control Unit 140 Image Processing Unit 150 Image Display Unit 160 voice reproduction means 170 voice output means 180 change inhibition means 190 condition change means

Claims (27)

A means to output advertisements,
Internal storage means,
In response to the insertion of the portable storage medium, the advertisement and the output condition of the advertisement are read from the portable storage medium, stored in the internal storage means, and the output results of the advertisement stored in the internal storage means Means for outputting to the portable storage medium ,
An electronic advertisement output device comprising: means for controlling the output of the advertisement based on an output condition stored in the internal storage means; and means for suppressing a change in the output condition stored in the internal storage means,
The storing means selects and reads the advertisement corresponding to a unique number for identifying the electronic advertisement output device and the output condition of the advertisement from the portable storage medium, and stores them in the internal storage means. Output device. The means for inhibiting the change of the output condition stores in software that the adjustment performed via the input / output device, the volume control mechanism or the screen display control mechanism attached to the electronic advertisement output device is invalidated. The electronic advertisement output device according to claim 1, wherein a change in the output condition is suppressed. 3. The electronic advertisement output device according to claim 1, further comprising means for automatically turning on the main power when connected to the power supply even when the power switch is not operated. 4. The electronic advertisement output device according to any one of claims 1 to 3 , further comprising a date and time measurement unit and a date and time display unit. The output condition is, the electronic advertisement output device according to any one of claims 1 to 4 including at least an output schedule. The output condition is, the electronic advertisement output device according to any one of claims 1 to 5, further comprising an operation or stop time of the display screen of the means for outputting the advertisement. The electronic advertisement output device according to claim 6 , wherein the output condition further includes an output volume of a means for outputting the advertisement and a luminance of the display screen. The electronic advertisement output device according to claim 6 or 7 , wherein the output condition further includes a frame division reproduction, a division of the display screen, and an output switching schedule between a television broadcast and the advertisement. Regardless of the output conditions, according to any one of said means for sequentially storing the output results of the advertisement, and the human claims 6-8, further comprising means for sequentially storing the traffic amount detected by the sensor Electronic advertisement output device. The electronic advertisement output device according to claim 9 , wherein when the amount of traffic is larger according to the detected amount of traffic, the output volume of the means for outputting the advertisement is changed more greatly, or the output cycle is changed shorter. By the human sensor senses the viewer, electronic advertisement output device according to claim 9 or 1 0 the display screen is operated automatically. The electronic advertisement output device according to any one of claims 9 to 11, further comprising a sound sensor. Based on the level of ambient sounds musical sensitivity sensor senses, electronic advertisement output device according to claim 1 2 to a larger change in the volume of the means for the sound of the surroundings to output the advertisement is larger than. Further comprising an optical sensor, electronic advertisement output device according to claim 1 2 or 1 3. Depending on the ambient brightness light sensor senses, electronic advertisement output device according to claim 1 to 4, the brightness of the surroundings is adjusted brighter luminance of the display screen of the means for outputting the advertisement when brighter . Further comprising a USB terminal, the electronic advertisement output device according to claim 1 4 or 1 5. The electronic advertisement output device according to claim 16 , wherein the advertisement is updated through the USB terminal. The electronic device according to claim 16 or 17 , further comprising means for causing the printing means to print information related to a privilege for a viewer of the electronic advertisement output device when the printing means is connected via the USB terminal. Advertising output device. Further comprising a lighting means on the back side of the display screen displaying the advertisement, to any one of claims 1 to 6 to 18 in conjunction with the display of the advertisement to illuminate the rear of the advertising object of the electronic advertisement output device The electronic advertisement output device described. Electronic advertisement output device according to any one of claims 1 6-19, further comprising an external signal input means. It said means for controlling the output based on the output conditions, via said external signal input unit, an electronic advertisement output device according to claim 2 0 for outputting switching between the advertisement and television broadcasting. It said means for controlling the output based on the output condition, through the external signal input unit, an electronic advertisement output device according to claim 2 0 for outputting switching between the advertisement and the external sound. It said means for inhibiting a change in output condition is, the electronic advertisement output device according to any one of claims 1-2 2 is realized by a method for inhibiting overwriting of the output conditions. It said means for outputting an advertisement further comprises a touch panel type input device, the electronic advertisement output device according to any one of claims 1-2 3. By touching the touch panel input means, the electronic advertisement output device according to claim 2 4, the link information of the advertisements that are output based on the output condition is selected. The electronic advertisement output device according to any one of claims 1 to 25 , further comprising means for sensing the action and outputting an advertisement related to the display when the viewer picks up the display. . Furthermore, the electronic advertisement output device according to any one of claims 1-2 6, including reading and writing means for electronic money.

Images