JP5165628B2 - Content display terminal, content display method and program, and distribution server - Google Patents

Description

  The present invention relates to a content display terminal that displays content on a display screen, a content display program, and a distribution server that distributes gaze guidance content to the content display terminal.

  Currently, a web page can be browsed by accessing a web (WEB) site on a communication network such as the Internet from a terminal such as a personal computer or a mobile phone terminal. In that case, a program called a browser is used as browsing application software.

  When a user wants to browse a web page, he first needs to start a browser. At that time, it takes time for communication and data processing until the browser starts operation and the first web page, for example, a site called a portal site or a web page of a site designated as “HOME” is displayed. Cost. That is, a waiting time is unavoidable for the user.

  Japanese Patent Application Laid-Open No. 2004-133867 discloses a technique for sending an advertisement with a moving image or the like for several seconds when shifting from a page after the browser is started to another page, not when the browser is started.

JP 2002-14890 A

  By the way, usually, one piece of content contains various miscellaneous information, but the content provider may want to alert the viewer of the content about a specific part of them. is there. In such places, so-called links are set, and there is a speculation that it is desired to provide more detailed information by guiding the viewer to the link destination.

  Generally, in magazine media, an attempt is made to induce the movement of the reader's line of sight by the layout of each page or the comic frame layout. Also, in TV commercial contents, viewers are encouraged to watch using the “human face” and color characteristics (attractiveness) that humans can easily recognize based on cognitive psychology.

  However, these were all only design techniques on the displayed content. That is, the conventional line-of-sight guidance is only for guiding the line of sight within the displayed content.

  On the other hand, in media such as web contents, the user's line of sight is always initialized by “turning the page”, and it is necessary to guide the line of sight again with the next content. For this reason, in order to provide the user with specific information such as CMs, specialized knowledge and ingenuity are also required on the content creation side.

  In the prior art described in Patent Document 1, no consideration is given to such a mechanism that guides the viewer's line of sight.

  The present invention has been made in such a background, and an object thereof is to induce a viewer's line of sight to a specific location on the web content without changing the configuration of the web content. Is possible.

  A content display terminal according to the present invention corresponds to display means for displaying content on a display screen, communication means for receiving web content from the outside, and specific web content having a display location where a viewer's line of sight is to be guided. Storage means for storing gaze guidance content having a display element that draws the viewer's attention at a position corresponding to the display location of the web content, and displaying the gaze guidance content prior to displaying the specific web content And a control means for controlling the display means. Here, “content” in “display means for displaying content on the display screen” includes both web content and visual line guidance content. The “display unit” includes not only hardware such as a display device and a display control apparatus but also software (computer program) for displaying the contents thereof. The software includes a so-called web browser as a web content display program, but may additionally include an application program for displaying line-of-sight guidance content. In some embodiments, the web browser may also serve as a program for displaying the line-of-sight guidance content.

  Prior to the display of the specific web content, the line-of-sight guidance content is displayed to guide the viewer's line of sight to a specific position on the display screen. The web content is displayed when the viewer's gaze guidance with the gaze guidance content is completed. As a result, an effect of causing the viewer to pay attention to the display location of the web content intended by the web content provider in advance can be expected.

  The line-of-sight guidance content includes a display element that draws the viewer's attention at a position corresponding to a display location where the viewer's line of sight is to be guided on the display page of the specific web content.

  The control means displays the web content display page by shifting the web content display page relative to the line-of-sight guidance content so as to match when the display location where the line-of-sight of the web content is to be guided does not match the display element. The display means can be controlled.

  The control means may point to a display location where the user wants to guide the line of sight on the display page of the web content. As a result, when a link is set in the location, the user of the terminal immediately performs an operation (for example, a click operation) to instruct the location without performing a manual pointing operation, and the link destination. Can be transferred to.

  A content display method and program in a content display terminal according to the present invention enables a viewer to be placed at a position corresponding to a display location of the specific web content prior to display of the specific web content having a display location where the viewer's line of sight is desired. The content for eye-gaze guidance having a display element that draws attention is displayed. The content display program can include a web content display program and an application program for displaying the line-of-sight guidance content. In some embodiments, the web browser may also serve as a program for displaying the line-of-sight guidance content.

  You may further have the step of pointing the display location which wants to guide | inspect the gaze on the display page of the said web content.

  The distribution server according to the present invention is a server connected via a communication network to a content display terminal that displays web content, and corresponds to a specific web content having a display location where the viewer's line of sight is to be guided. A database that stores gaze guidance content having a display element that draws the viewer's attention at a position corresponding to a display location of web content, and distribution that delivers gaze guidance content corresponding to the terminal identification information to the terminal Means.

  The distribution server may be provided with means for receiving and summing up from the content display terminal instructed by the link setting location set as the guidance destination of the specific web content.

  According to the present invention, the content of the gaze guidance is separately prepared without changing the web content itself where the content viewer wants to guide the gaze, so that the gaze of the viewer can be set as the target display location. Can be guided. Therefore, even a third party who does not have the authority to modify the web content can perform the line-of-sight guidance. Moreover, the gaze guidance content is a dedicated content for gaze guidance, and basically needs to be created considering only the gaze guidance, so that creation is relatively easy.

It is a figure which shows the whole system in embodiment by this invention. It is a figure which shows the schematic hardware constitutions of the content display terminal shown in FIG. It is a conceptual diagram for demonstrating the basic operation | movement in embodiment of this invention. It is explanatory drawing of the content for gaze guidance in embodiment of this invention. It is a figure which shows the example of a display of the content of the portable browser in embodiment of this invention. It is explanatory drawing of the difference with a mobile browser and a full browser. It is explanatory drawing of the scroll of the next display content in the full browser in embodiment of this invention. It is explanatory drawing in the case of using a static content with the full browser in embodiment of this invention. It is explanatory drawing of the margin part which may arise in the upper end or left end of a monitor screen. It is explanatory drawing in the case of using a dynamic content with the full browser in embodiment of this invention. It is a figure which shows the mode of the update of the content for eyes | visual_axis guidance in the terminal in embodiment of this invention. It is a figure which shows the example of a data structure stored in distribution information DB in embodiment of this invention. It is a figure which shows the structural example of the information added to the content for gaze guidance in embodiment of this invention. It is explanatory drawing which showed the delivery form of the content for gaze guidance by the different starting factor which starts the web browser in embodiment of this invention. It is explanatory drawing of the typical operation | movement in embodiment of this invention. It is a sequence diagram which shows the example of a procedure in the case of registering the terminal which receives the gaze guidance service in embodiment of this invention with a delivery server. It is a sequence diagram showing typical operation | movement of embodiment of this invention. It is explanatory drawing of typical operation | movement of the terminal in embodiment of this invention. It is the sequence figure which showed the mode of the pull type update of the content for line-of-sight guidance in embodiment of this invention. It is the flowchart which showed the operation example of the delivery server in the case of the pull type content update in embodiment of this invention. It is explanatory drawing about the scaling of the content for gaze guidance in embodiment of this invention. It is the sequence diagram which showed the operation example of the delivery server in the case of the push type content update in embodiment of this invention. It is a flowchart which shows the operation example of the delivery server in the case of the push type content update in embodiment of this invention. It is a sequence diagram showing the exceptional operation | movement of embodiment of this invention. It is a figure which shows the system configuration example in the case of mailer cooperation by this invention. It is a figure which shows the system configuration example in the case of BML cooperation by this invention. It is a figure which shows the system configuration example of other embodiment by this invention.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing an entire system including a content display terminal and various servers in the present embodiment.

  The content display terminal 100 is a terminal device that reproduces various contents typified by web content and displays them on a display screen. The content display terminal 100 is a mobile terminal such as a mobile phone terminal or a personal digital assistant (PDA), or a personal computer (PC). A television (TV) device or the like, and is also simply referred to as a terminal in this specification. Content in this specification means display contents composed of data such as text and images (including still images and moving images).

  The content display terminal 100 can be connected to various servers via the communication network 150. The communication network 150 includes a data communication network provided by a cellular phone carrier, the Internet, and the like. The various servers include a line-of-sight content distribution server 200, a web server 300, a mail server 400, and the like. The line-of-sight guidance content distribution server 200 is a server unique to the present invention, and is connected to the distribution information database (DB) 210 and provides a service for providing the line-of-sight guidance content described later to the content display terminal 100. The distribution information DB 210 stores line-of-sight guidance content according to the terminal model, distribution destination terminal information, and the like. The distribution information DB 210 may be configured by an information processing device different from the distribution server 200, or may be configured by the same information processing device.

  The web server 300 is a server that provides web content to the terminal 100. The mail server 400 is a server that provides a mail transmission / reception service such as an electronic mail to the terminal 100, and includes a server that creates a predetermined mail according to an embodiment of the present invention. In another embodiment of the present invention, the terminal 100 has a function of receiving a data broadcast from the digital broadcast station 500.

  FIG. 2 shows a schematic hardware configuration of the content display terminal 100.

  The terminal 100 includes a CPU (control unit) 101, a storage unit 102, a display control unit 104, a display unit (display unit) 105, a communication unit (communication unit) 106, an operation unit 107, a clock unit 109, an antenna 111, a TV. A signal receiving unit 112, an audio processing unit 113, a microphone 114, and a speaker 115 are provided.

  The CPU 101, the storage unit 102, the display control unit 104, the communication unit 106, the operation unit 107, the clock unit 109, the TV signal reception unit 112, and the audio processing unit 113 are connected to the bus 110, and are mutually connected via this bus 110. Data is exchanged and commands are sent and received.

  The storage unit 102 is a storage unit such as a memory that temporarily stores and stores programs such as an operating system (OS) and various applications, calculation results of the CPU 101, and externally acquired data (including contents to be described later). The CPU 101 reads a predetermined program from the storage unit 102 and executes predetermined processing according to the program. The storage unit 102 further includes a rewritable nonvolatile area that stores data acquired from the outside, information such as a mail address, URL (Uniform Resource Locator), and the like for later processing.

  The communication unit 106 has a function of establishing a connection with the communication network 150 and transmitting / receiving data to / from other devices via the communication network 150. The operation unit 107 includes a numeric keypad and various instruction keys, and provides a user input interface.

  The display control unit 104 has a function of receiving display information such as text and images from the CPU 101 and driving the display unit 105 based on the display information. As display information from the outside, it is possible to switch or overlap and display both information via the network and information by broadcasting. The display unit 105 includes an arbitrary display device such as a liquid crystal device or an organic EL device, and has a function of optically displaying an image in accordance with a drive signal from the display control unit 104.

  The TV signal receiving unit 112 has a function of extracting a signal of a desired channel from the broadcast wave received by the antenna 111 and demodulating and reproducing the signal. The TV signal receiving unit 112 includes a browser function for interpreting and displaying a document described in a BML (Broadcast Markup Language) language by digital data broadcasting. The sound processing unit 113 performs processing for outputting sound from the speaker 115 and converting input sound from the microphone 114 into a predetermined signal. However, the TV signal receiving unit 112 and the antenna 111 are elements used only in some embodiments of the present invention, and are not essential elements in other embodiments.

  The clock unit 109 includes a real-time clock and provides functions of a calendar, a clock, and a timer.

  Although the internal configuration of the various servers shown in FIG. 1 is not particularly illustrated, each is a computer device, and includes a CPU, a communication unit, a storage device, and various input / output devices.

  FIG. 3 is a conceptual diagram for explaining the basic operation in the present embodiment.

  Due to a predetermined factor in the terminal 100, the next display content as a web content of a planned or designated site (URL) by a web browser (also simply referred to as a browser) which is a web content display application that is a part of the display means. 135 is acquired via the communication network and displayed on the display screen. An appropriate waiting time is required until the next display content 135 is displayed. In particular, a longer waiting time occurs when the browser is started.

  On the other hand, in the page of the next display content 135, there may be a specific display location that the provider of the content wants the viewer to pay attention to. Therefore, in the present invention, the line-of-sight guidance content 130 displayed on the display screen is prepared until the next display content 135 is displayed. For the next display content 135 having a display location where the viewer's line of sight is desired to be guided, the visual guidance content 130 has a display element that draws the viewer's attention at a position corresponding to the display location.

  In the example of FIG. 3, a one-point icon (here, a picture with a lamp lit) is displayed as a display element 133 that alerts the viewer to the display location. The display element 133 is not limited to the lamp pattern, and may be an arbitrary icon such as an arrow. Further, the display element 133 is not limited to an icon, and includes any display element or display form that can guide the viewer's line of sight.

  In the present embodiment, the display processing of the line-of-sight guidance content is not handled by the browser but by the OS display function of the terminal or a predetermined viewer application.

  The line-of-sight guidance content 130 is stored in the terminal 100 together with additional information including at least the guidance destination coordinates 132. The guide destination coordinates 132 are basically the coordinates of a display location where the viewer's line of sight is to be guided on the display page of the next display content 135 by the browser. Guide destination coordinates 132 associated with the line-of-sight guidance content 130 are passed to the web browser, and the web browser displays a cursor (or pointer) 136 at the display location when the next display content 135 is displayed. The cursor 136 is a display element that can be displayed at an arbitrary position on the screen by operating with a pointing device.

  In this way, the gaze guidance content 130 is displayed prior to the display of the next display content 135, and the next display content 135 is displayed after the viewer's gaze is attracted by the display element 133 on the screen. Sometimes the viewer's line of sight is maintained. This is expected to be poured into the display location at the same position on the next display content 135. Further, since the cursor 136 on the page of the next display content 135 is also at that position, if a link is set at the display location, the viewer can immediately move to the link destination by performing a click operation as it is. it can.

  Note that the cursor 136 is displayed at a scheduled initial position (for example, the origin position of the browser indicated by a one-dot chain line in the drawing) unless according to the present invention.

  The position of the display element 133 on the display screen may be fixed for each line-of-sight guidance content 130 or may be variable during display. The former gaze guidance content is called static content, and the latter gaze guidance content is called dynamic content. Static content is also useful when emphasizing complex drawing or design.

  If there is a discrepancy between the size of the static content and the screen size of the monitor, the static content may be scaled to fit the screen size. When the focus coordinates change accordingly, display correction (for example, scrolling) is performed so that the display location of the guide destination coordinates coincides with the focus coordinates when the next display content is displayed. In this specification, “scrolling” refers to displaying a display page shifted from the origin position by an amount given in at least one of the vertical direction (vertical direction) and the horizontal direction (horizontal direction) on the screen. It is not necessary to see the progress (flowing state) during the movement of the display page, and it is sufficient if the movement result is displayed.

  Note that even for static content, for example, in the case of distributing gaze guidance content that matches the screen size of the monitor, such as a browser of a mobile terminal (so-called mobile browser), scaling of the content is not necessary.

  The dynamic content is effective for a site that is displayed in a layout that is not intended by the creator of the next display content by setting the character size in the browser. That is, the dynamic content creator does not have to assume the user's display environment. Since the focus coordinates are dynamic on both the x-axis and y-axis, and it is impossible to deal with static content prepared in advance, general-purpose dynamic gaze guidance content that only moves one-point icons, etc. indicate. Typically, a one-point icon or the like is used to move from a randomly generated start coordinate to a final stop position determined based on the acquired coordinate information. After moving to the final coordinates, the operation is stopped for a while on the spot (the line of sight may be guided by a color change process such as blinking or an animation process such as enlargement / reduction). Dynamic content is suitable for use in content guidance after the start of browser activation, cooperation from BML, for example, where content distribution is difficult in advance, or cooperation from casting. The display start position of the dynamic content display element 133 is arbitrary, and may be determined at random, for example. The final position (focus coordinates) of the display element 133 is a predetermined coordinate position within the monitor screen (for example, the center position of the screen) or an arbitrary position within a predetermined area (for example, an area around the center of the screen). To do. The display page of the next display content is displayed in a state of being moved so that the display position of the guidance destination coordinates obtained for the next display content matches the final position of the display element 133 in the dynamic content.

  As shown in FIGS. 4A and 4B, the line-of-sight guidance content 130 can be of two types: a still image and a moving image. In the case of the still image in FIG. 4A, the display element 133 is fixedly arranged at the focus coordinates (x, y). In the case of the moving image of FIG. 4B, in the example shown in the figure, the display element 133 moves from a random start position, and reaches the target display location immediately before switching from the visual guidance content 130 to the next display content 135. Stop. For example, a one-point icon (a lamp pattern in the figure) is stopped at the target position in several frames before the reproduction of the visual guidance content 130 is completed.

  The static content can be a still image or a moving image. Dynamic content is composed of moving images.

  As shown in FIG. 5, in the display of web content on a mobile browser or the like, a display location (for example, a link setting location) which is a web content gaze guidance destination is displayed at which coordinate position on the display page of the terminal monitor. If this can be predicted in advance, the guidance destination coordinates (X, Y) 132 can be directly designated as specific coordinate values in advance by the distribution source of the visual guidance content 130. FIG. 5A illustrates a case where the guide destination coordinates (X, Y) are within the monitor screen. In this example, in addition to the guide destination coordinates 132, the focus coordinates 131 are included as additional information of the static visual guidance content 130. However, in the case of FIG. 5A, since the focus coordinates (x, y) are the same as the guidance destination coordinates (X, Y), the focus coordinates 131 may be omitted.

  When the next display content 135 is displayed on the monitor as it is from the upper end, if the guide destination coordinates (X, Y) are outside the screen, as shown in FIG. 5B, the focus coordinates (x, y) In addition to x = X, when the next display content 135 is displayed, the page is shifted up and down so that the display location of the guide destination coordinates (X, Y) on the page matches the focus coordinates 131. In the case of FIG. 5B, since the focus coordinates (x, y) and the guide destination coordinates (X, Y) are both known by the distribution source, static contents prepared separately from the static contents in FIG. It may be used or dynamic content may be used.

  However, the coordinates (X, Y) of the line-of-sight guidance destination change depending on the type of the terminal even for the same web content due to changes in the screen size of the monitor to be displayed, the set character size, etc. May change depending on the situation (for example, change of character size, window size, etc.) and may be unknown in advance.

  As a countermeasure against such a case, one is to prepare the gaze guidance content corresponding to each type of terminal when the coordinates of the gaze guidance destination are determined if the type of the terminal is determined, and change the terminal type of the distribution destination Confirming and selecting and delivering the corresponding content for gaze guidance.

  If the coordinates of the line-of-sight guidance destination are not yet determined even if the type of terminal is determined, the guidance destination coordinates 132 are retroactively determined for each terminal (that is, the next display content is actually analyzed and processed after the start of browser activation). decide. For this purpose, the guidance destination coordinates are searched using data (for example, a character string of a URL) that can specify the display location of the line-of-sight guidance destination. The display page of the next display content is aligned vertically and horizontally so that the display location of the guide destination coordinates obtained by the search on the display page of the next display content matches the focus coordinate position of the final stop position of the dynamic content. Scroll to display in one or both. That is, the position where the display element 133 is displayed in the dynamic content can be variably designated.

  As shown in FIG. 6, the difference between the mobile browser and the so-called full browser is that the width of the web content display page matches the screen size of the monitor, whereas the width of the web content display page matches the screen size of the full browser. Does not match. Accordingly, the scroll direction of the displayed page in the mobile browser is only the vertical direction in the mobile browser, but in both the vertical and horizontal directions in the full browser.

  With reference to FIG. 7, the scrolling of the next display content 135 in the full browser will be described more specifically. When the display size (resolution) of the next display content 135 is larger than the display size (resolution) of the browser screen, the display page is scrolled and displayed. For example, as shown in FIG. 7A, when the position of the cursor 136 on the next display content 135 is at a coordinate position that does not require scrolling of the same content, the display page does not scroll. However, if an attempt is made to designate a display location outside the screen of FIG. 7A with the cursor 136, the display page of the next display content 135 is scrolled as shown in FIG. 7B. When such scrolling occurs, the coordinates of the cursor 136 on the monitor screen and the coordinates of the same position on the display page of the next display content 135 do not match. In order to effectively perform the line-of-sight guidance, it is necessary to align the cursor 136 with the display location of the line-of-sight guidance destination and to adjust one of the positions so that the position of the cursor 136 coincides with the position of the display element 133.

  As described above, when scrolling of the next display content 135 occurs, the display element 133 and the guide destination coordinates 132 do not match. In such a case, in the present embodiment, the cursor 136 is positioned at a predetermined position (for example, the center of the screen), and the next display content 135 has the display location of the line-of-sight guidance destination corresponding to the guidance destination coordinates 132 at the predetermined location. The page of the next display content 135 is scrolled so as to be positioned. The display element 133 of the line-of-sight guidance content 130 displayed immediately before the next display content 135 is also positioned at a predetermined position. For this purpose, as the line-of-sight guidance content 130 for the next display content 135, a still image having the display element 133 at a predetermined position is displayed, or a moving image whose final movement position is a predetermined position is displayed.

  FIG. 8 is an explanatory diagram in the case of using the gaze guidance content 130 (in this example, static content) in the full browser.

  Basically, as shown in FIG. 8A, the focus coordinate 131 is designated as additional information of the visual guidance content 130, and the display location of the visual guidance destination of the next display content 135 is set to the focus coordinate 131. The page of the next display content 135 is scrolled so as to match the position on the screen. However, as shown in the example of FIG. 8B, when X <x or Y <y, when trying to align the guide destination coordinates 132 with the position of the static content display element 133, as shown in FIG. A margin 137 is generated at the upper end or the left end of the monitor screen. Therefore, by switching from static content to dynamic content as the visual guidance content 130 to be used, the focus coordinates 131 are corrected and the corrected focus coordinates (x ′, y ′) are matched with the coordinates (X, Y). It is corrected to make it. For this purpose, both static content and dynamic content are provided to the terminal.

  FIG. 10 is a so-called full browser, and is an explanatory diagram in the case of using the gaze guidance content 130 which is dynamic content in this example. In the case of dynamic content, instead of absolute coordinates, it is indirectly specified as a search character string and the number of additional searches to be described later, and the guidance destination coordinates (X, Y) are obtained after starting the browser.

  As shown in FIG. 10A, guide destination coordinates (X, Y) are used as focus coordinates (x, y) under a predetermined condition. That is, if X ≦ Wr and Y ≦ Hr, the coordinates (X, Y) are set as the in-screen coordinates (x, y) of the display element 133 and the cursor 136. Here, Wr is a predetermined reference value that is larger than 0 and smaller than the screen width W, and Hr is a predetermined reference value that is larger than 0 and smaller than the screen height H, and is determined in each individual terminal. At this time, the next display content 135 is not scrolled.

  On the other hand, if X> Wr or Y> Hr, the coordinates (X, Y) are not used as the in-screen coordinates (x, y) of the display element 133, but when X> Wr, x = Wr. And y = Hr when Y> Hr. In this way, the focus coordinates are dynamically determined. In particular, the example of FIG. 10B shows a case where X> Wr and Y> Hr, and the focus coordinates coincide with (Wr, Hr). The page of the next display content 135 is scrolled so that the position of the coordinates (X, Y) is located at the coordinates (Wr, Hr).

  As an example, Wr = W / 2 and Hr = H / 2. If Wr and Hr are set in this way, the coordinates (x, y) of the display element 133 and the cursor 136 are the center of the screen for convenience. That is, the line-of-sight guidance location can be the center of the screen. However, Wr and Hr are not limited to this. In the case of FIG. 10, it is not necessary to distribute “focus coordinates (x, y)” when distributing the visual guidance content, and the terminal does not need to store the focus coordinates 131.

  FIG. 11 shows how the line-of-sight guidance content 130 is updated in the terminal 100. When the line-of-sight guidance content 130 is held in the terminal 100 in advance, new line-of-sight guidance content can be received and updated from the server 200 by the terminal 100 or externally. When the line-of-sight guidance content corresponding to an application is updated, update management can be performed for each application. The line-of-sight guidance content 130 can also be managed in a batch manner using other services such as RSS and casting.

  FIG. 12 shows a configuration example of data stored in the distribution information DB 210. FIG. 12A shows a terminal that defines the correspondence between terminal identification information and screen size, update information, link instruction history information, etc., in order to cope with the difference in screen size depending on the type (model) of the terminal. A registration table 121 is shown.

  The terminal identification information is information for identifying a terminal. In the case of a mobile terminal, for example, an international mobile device identification number (IMEI) can be used. The international mobile device identification number is an identification number held by each mobile phone terminal or data communication card. The IMEI includes the manufacturer / model specific number, country of origin, serial number, and the like of the device. If such terminal identification information is registered in the distribution server, it can be used to manage the distribution schedule for each user who receives the distribution service in the case of push distribution. Also, the screen size (resolution) of the terminal can be recognized based on the model-specific number. For terminals other than mobile terminals, the terminal identification information may include a MAC address or an arbitrary user ID. For pull-type distribution, registration is not required for service provision, but if registered, it can be used to confirm the effectiveness (effect) of the line-of-sight guidance service.

  The update information includes completion / uncompletion of update of the line-of-sight guidance content for each registered terminal, content version, update date and time, and the like. The link instruction history information is information for confirming the effectiveness (effect) of the gaze guidance service, and is history information such as the date and time when the gaze guidance destination link is instructed by the viewer at the time of gaze guidance. is there.

  The terminal identification information is not limited to the international mobile device identification number, and may be other information as long as it can be substituted. For example, an international mobile subscriber identification number (IMSI) assigned to the USIM card can be used. IMSI is a subscriber identifier of a mobile phone, and includes MCC (Mobile Country Code), MNC (Mobile Network Code), and MSIN (Mobile Subscriber Identification Number).

  FIG. 12B is a guidance information table corresponding to a case where separate line-of-sight guidance content is provided corresponding to terminals having different screen sizes. The guidance information table 122 is for searching for obtaining gaze guidance content corresponding to the screen size, focus coordinates (x, y), guidance destination coordinates (X, Y) in the page, and guidance destination coordinates. A character string (which can include the number of additional searches) is defined. For dynamic content, the focus coordinates can be omitted as described above. In addition, when the screen size of the distribution target terminal of the content for gaze guidance content of the distribution server is limited to a specific size, or the screen size different from the content size by scaling the gaze guidance content on the terminal side In order to cope with the above, it is sufficient to prepare a single-size gaze guidance content.

  The data tables shown separately in FIGS. 12A and 12B can be integrated. Further, the line-of-sight guidance content can be held in the terminal separately depending on an activation factor described later. Depending on the activation factor, a plurality of gaze guidance contents can be held.

  FIG. 13 shows a configuration example of information added to the visual guidance content. This line-of-sight guidance content additional information includes “content type”, “focus coordinates”, “guidance destination coordinates” (direct), “guidance destination coordinates” (indirect), and “expiration date”. “Content type” indicates whether the line-of-sight guidance content to which this information is added is static content or dynamic content. “Focus coordinates” are coordinates on the monitor, and are the coordinates (x, y) described above, and may be omitted depending on circumstances. The “guide destination coordinates” are the final line-of-sight positions of the user, and are corrected according to the resolution. “Guidance destination coordinates” may be specified for coordinates (X, Y) directly for static content or indirectly for dynamic content. When it is indirectly specified, it is obtained by searching for a target character string for the next display content. As a search condition, a character string to be searched and the number of additional searches are specified in order to obtain the guide destination coordinates. “Number of additional searches” is for designating the number of character strings that appear when the same character string appears multiple times. The designation of “number of additional retrievals” is not essential, and “0” (no additional retrieval) is assumed when no designation is made. The “character string” is a character string located at the display location of the line-of-sight guidance destination on the page of the next display content. This character string may be a character string (for example, URL) in a tag that is not displayed in addition to a displayed character string. The “expiration date” is an expiration date of the line-of-sight guidance content. For example, it is added on the server side during distribution and distributed to the terminal. Regarding the visual guidance content stored in the terminal, use of the visual guidance content is suppressed after the expiration date.

  FIG. 14 is an explanatory diagram collectively showing the browser activation page (that is, the next display content) and the distribution mode of the visual guidance content for different activation factors that activate the web browser. In the present embodiment, the following five types of browser activation factors are assumed.

(1) Direct browser activation This is a case where the web browser is directly activated by the operation of the user of the terminal. The page (next display content) displayed at this time is a page designated by the scheduled portal site URL.

(2) RSS Linkage RSS is an abbreviation for RDF Site Summary or Rich Site Summary, and is an XML-based format for describing structured data such as a website summary. RSS items (articles) are periodically acquired, and RSS items opened by RSS Viewer are displayed as a list in accordance with user instructions. When any article is selected from the list, the web browser is activated, and the web content of the site URL specified in the article is requested and displayed. In addition, the line-of-sight guidance content for RSS associated with the item is read from the data folder. The line-of-sight content distribution mode is a client “pull” type that requests distribution on the initiative of the terminal side. This “pull” type can be manual or automatic. In order to individually manage a plurality of link setting locations in the same item, an argument is added at the time of calling in the RSS cooperative line-of-sight guidance content.

(3) Casting cooperation Casting is a service that periodically provides information from a server. When an instruction is received from a user for a regularly received article, the content of the site URL specified in the article Is requested and displayed. The distribution form is a server “push” type in which distribution is performed on the server side. For example, when the casting data is displayed from the one-line ticker on the viewer and the web browser is activated from the data, the visual guidance content associated with the casting data is read from the data folder and displayed. For this reason, at the time of distribution of casting data, the content for gaze guidance is also distributed.

(4) Mailer linkage Email can be described in markup language, which is text with attribute information, not just text. For example, in a mail document (text) described in HTML, a link including a link destination URL can be set. When such a link setting location is instructed on the received mail display screen, the web browser is activated and web content is requested for the URL. Under such a premise, in the present embodiment, the received mail includes line-of-sight guidance content in the form of a Hidden attribute attached document (attached file), for example, and this attached file is stored in the data folder. Since the attached document with the Hidden attribute is not visualized, it is not visually recognized by the user. When the web browser is activated from the received mail, the line-of-sight guidance content in the attached file is reproduced and displayed. This distribution form is an automatic server push type.

(5) BML Linkage BML is a markup language provided by data broadcasting, and link setting can be performed by designating a link destination URL in a document described in BML. When the link setting location is designated in the data broadcast display area, the web browser is activated, the web content of the URL is requested, and the acquired web content is displayed on the web browser screen. At that time, the visual guidance content is displayed before the web content is displayed. Guidance destination coordinates, which are coordinates of a display location where it is desired to guide the line of sight of web content, are received by data broadcasting. When the browser is started by designating the link setting location set in the BML document data received by data broadcasting, the link destination web content is displayed at a specific display location based on the guidance destination coordinates. Gaze guidance is performed.

  In BML cooperation, the distribution of the content for gaze guidance is basically a push. However, due to the nature of data broadcasting, it is not realistic to distribute gaze guidance content having a large data size when distributing individual articles. Therefore, the visual line guidance content linked to BML has a relatively small data size, or dynamic visual line guidance content stored in advance is used. In addition, when a link setting location in the data broadcast display area is instructed, a relatively small size gaze guidance content may be downloaded from the server and displayed before the web content is displayed.

In the present embodiment, the visual line guidance content is selectively called using a plurality of data folders in the storage unit. An API (Application Program Interface) called at that time can use three arguments.
API specification summary:
# 1 Content specification for static / dynamic line-of-sight guidance # 2 Specification of application cooperation When the browser is started directly Casting cooperation RSS cooperation Mailer cooperation BML cooperation # 3 Content ID
Used when multiple contents are saved, such as for RSS collaboration

  A typical operation in the present embodiment will be described with reference to FIG. The terminal 100 receives distribution of the additional information including the line-of-sight guidance content 130 and at least the guidance destination coordinates 132 from the distribution server 200, and stores them in the inside. When the web browser is activated, the control unit 120 reads the gaze guidance content 130 and its guidance destination coordinates 132, displays the gaze guidance content 130, and corrects the next display content 135 as necessary. . Following the line-of-sight guidance content 130, the next display content 135 is displayed, and when the link of the display location of the line-of-sight guidance is instructed, this is notified to the distribution server 200 as line-of-sight guidance destination link instruction information. Although this notification is not essential in the present invention, it is possible to confirm the effect of the line-of-sight guidance as described above by collecting the line-of-sight guidance link instruction information.

  FIG. 16 is a sequence diagram illustrating a procedure example when registering a terminal that receives the line-of-sight guidance service in distribution server 200 in the present embodiment. Each terminal can desirably turn on / off the line-of-sight guidance function according to the initial setting. When the guidance function is turned on, the terminal transmits terminal identification information to the distribution server (1). In response to this, the distribution server 200 transmits information on the terminal to the distribution information DB 210 and requests registration thereof (2). The distribution information DB 210 records this terminal identification information in the distribution information DB 210, and then notifies the distribution server 200 of the end of registration (3). In response to this, the distribution server 200 notifies the terminal 100 of the end of the distribution setting (4). The terminal 200 stores the state in which the distribution setting has been made, and thereafter does not make a registration request again even when the guidance function is turned on again.

  FIG. 17 is a sequence diagram showing a typical operation of the present embodiment. As a precondition, it is assumed that the line-of-sight guidance content is already stored in the terminal and the line-of-sight guidance content is within the expiration date if it has an expiration date.

  After the registration, the browser is started from the OS based on a predetermined factor (1). The activated browser transmits a request for transmitting content to a predetermined URL such as a portal site (2). At the same time, the content for gaze guidance is called from a predetermined data folder (storage unit in a broad sense) in the storage unit 102 (3), and a display is requested from the OS (4). Further, the browser receives coordinate information of the additional information corresponding to the line-of-sight guidance content (5). This “coordinate information” is the guidance destination coordinates (and focus coordinates). In the case of static content, the absolute coordinates (X, Y) are directly specified for the guide destination coordinates, but in the case of dynamic content, indirect as a search character string and the number of additional searches described later instead of absolute coordinates. Specified. The browser determines the position for displaying the cursor based on the focus coordinates (x, y).

  On the other hand, the OS notifies the browser of correction information as necessary (6). This correction information is dynamically generated from the changed focus coordinate information or static content described later when the size of the line-of-sight guidance content (static content) and the terminal screen size (monitor size) do not match. Includes information indicating that switching to content has occurred.

  The browser receives the next display content requested previously from the portal site (7). In response, the browser changes the guidance destination coordinates (X, Y) and / or matches the display location of the line-of-sight guidance destination with the focus coordinates based on the received coordinate information and correction information. The display content is corrected (eg, scrolled), and the OS is requested to display the corrected screen (8).

  After that, when the OS detects that the user has given an instruction from the browser to the link set in the display location of the guide destination coordinates (9), it adds terminal identification information to the request for the content of the link destination. (10) The browser is sent to the portal site (11). Accordingly, it is possible to recognize on the portal site side which terminal has instructed the link of the guidance destination according to the gaze guidance, and the effect of the gaze guidance can be measured by collecting the data.

  A typical operation of terminal 100 in the present embodiment will be described with reference to FIG.

  When the browser is activated (S11), the terminal 100 (control unit or OS) first checks whether or not the line-of-sight guidance function is set in the terminal (S12). If this function setting is not made, the next display content 25 is acquired from the designated site and displayed as usual (S25).

  When the line-of-sight guidance function is set (that is, when the function is On), the expiration date is checked based on the additional information (S13). If the expiration date has passed, the process proceeds to step S25. If the expiration date has not elapsed, it is checked whether the line-of-sight guidance content is static or dynamic (that is, static guidance or dynamic guidance) (S14).

  In the case of static guidance, the guidance destination coordinates are notified to the browser in absolute coordinates (X, Y) (S15). Next, the focus coordinates (x, y) on the monitor are confirmed from the data folder (S16). Further, as described above, when the focus coordinate is corrected when the size of the static content and the screen size do not match (deviation), the corrected focus coordinate is notified from the OS to the browser (S17). If the focus coordinates (both x and y) are smaller than the guide destination coordinates (S18, Yes), the static content is displayed (S19), and the next display content is displayed instead of the static content after a predetermined time has elapsed. Is displayed (S25). If any of the focus coordinates x, y is greater than or equal to the guide destination coordinates X, Y in step S18, the process proceeds to dynamic content display in step S23 described later. In this case, if the next display content is displayed (scrolled) in accordance with the focus coordinates (x, y) as it is, a blank portion 137 is generated at the upper end or the left end of the screen as described above with reference to FIG. .

  If it is determined in step S14 that the guidance is dynamic, the search character string (and the number of additional searches) is notified to the browser as the guidance destination coordinates (S20). Next, the focus coordinates (x, y) on the monitor are confirmed from the data folder (S21). Further, the focus coordinates corrected by the guide destination coordinates determined based on the search result are notified from the OS to the browser (S22). The dynamic content is displayed based on the corrected focus coordinates (S23). At this time, dynamic guidance processing is performed with the guidance destination coordinates (S24). After the display of the dynamic content is completed, the process proceeds to the display of the next display content (S25). When the search character string does not hit, the focus coordinates (x, y) are overwritten with predetermined coordinates, for example (0, 0).

  In addition, by storing a plurality of static contents of different guidance destination coordinates and selectively using them, it is possible to perform pseudo dynamic guidance even using static contents.

  FIG. 19 is a sequence diagram showing a pull-type update of the line-of-sight guidance content. This corresponds to updating of gaze guidance content such as a browser menu, RSS automatic update, and widget. An update request is generated manually and automatically from the terminal 100 (1). The terminal 100 adds its own terminal identification information to the update request. The gaze guidance content is updated only for each application linkage. The distribution server 200 requests registration information confirmation from the distribution information DB 210 based on the received terminal identification information (2).

  The information DB 210 determines whether or not the line-of-sight guidance content needs to be updated based on the terminal identification information, and notifies the distribution server 200 of the confirmation result (3). When the update is necessary, the distribution server 200 receives the notice of the visual guidance content that needs to be updated and notifies the terminal (4). Next, the distribution server 200 distributes the gaze guidance content to the terminal (S5). The terminal 100 notifies the distribution server 200 of the completion of the update (6). The distribution server 200 sends a distribution completion notification to the distribution information DB 210 (S7). In response to this, the distribution information DB 210 notifies the distribution server 200 of the distribution status update (8).

  The process for updating the line-of-sight guidance content differs depending on the update request method from the terminal. When updating manually, it is based on execution from a browser menu list or execution from an RSS menu list. For automatic update, an application for automatic update is set in Widget, or an automatic update function of RSS is set. These update communication methods are performed through standard functions of browser / Widget / RSS applications.

  FIG. 20 is a flowchart illustrating an operation example of the distribution server 200 in the case of pull-type content update.

  When the distribution server 200 receives an update request for gaze guidance content from the terminal (S31), the distribution server 200 checks whether the terminal information is registered in the information DB (S32). If not, the update process ends (S37). If there is, it is checked whether updating is necessary (S33). If there is no need for updating, the updating process is terminated (S37). If there is, new gaze guidance content is delivered to the terminal (S34). Next, the distribution process is terminated (S35), and the registration information is updated in the information DB (S36). The update of this information is, for example, recording update information (completed, not yet, content version, update date, etc.) indicating that the line-of-sight guidance content has been updated for the terminal. Thereafter, the update process is terminated (S37).

The coordinate correction logic on the monitor when there is a discrepancy between the static content size and the monitor screen size is as follows.
(1) Scale (magnify / reduce) the line-of-sight guidance content in the horizontal direction according to the screen size of the monitor. (2) Monitor according to the display element moved according to the focus coordinates corrected with the content scaling. Display the cursor on the screen (3) Scroll the page of the next display content so that the display location of the guide destination coordinates of the next display content matches the cursor

  With reference to FIG. 21, the zooming of the line-of-sight guidance content will be described.

  Enlargement / reduction is performed according to the scale ratio of the maximum resolution in the horizontal direction in the portrait (vertical) of the content for gaze guidance (logical size) and the monitor size (physical size).

  For example, when the resolution is enlarged / reduced from QVGA 240 × 320 to FWVGA (480 × 864), the visual guidance content is displayed with magnification of 200% (480/240) in the horizontal direction. In this case, a non-guideable area is generated in lines 224 of 641 to 864. Further, if the initial focus coordinate is, for example, (100, 100), it is similarly enlarged and corrected to (200, 200). In this case, since it is necessary to align the guidance destination position of the next display content with the corrected focus coordinates on the monitor screen, the OS side notifies the browser as correction information at the time of content drawing.

  Although a non-guideable area is generated at the bottom of the screen in the vertical direction, it is not preferable that the coordinates for guiding the user's line of sight are at the bottom of the screen.

  Next, a display method when content origin positions are different will be described.

  The origin of the line-of-sight guidance content can be the upper left or the center. In contrast, the browser origin is usually at the top left.

  When the origin of the line-of-sight guidance content is “upper left”, no special processing is required because the specifications of the line-of-sight guidance content and the browser are the same.

  When the origin of the line-of-sight guidance content is “center”, the coordinate correction is performed as described above, and the drawing position of the line-of-sight guidance content is corrected. When a non-guideable area is generated in the vertical direction so that the display is similar to “upper left”, the drawing start position of the line-of-sight guidance content is shifted upward by half that line.

  For example, in the scaling from QVGA (240 × 320) to FWVGA (480 × 864), enlargement is performed at 200% (480/240) in the horizontal direction. At this time, since a non-guideable area is generated in 224 lines 641 to 864, the drawing start position of the line-of-sight guidance content is shifted up by 112 lines.

  FIG. 22 is a sequence diagram illustrating an operation example of the distribution server 200 in the case of push-type content update. In this case, the gaze guidance content is updated only for each application linkage. The content updated in the push type is typically in the case of casting cooperation. Whether to distribute the visual guidance content to the terminal is determined based on whether the visual guidance content can be distributed in the information DB set when the user of the terminal registers the casting service. The distribution server works on the update process only for terminals that can “distribute gaze guidance content”. Even if the mailer linkage is a push type, there is no concept of updating because mail is received individually.

  The distribution information DB 210 notifies the distribution server 200 of an update upon expiration of a timer indicating the arrival of a predetermined cycle (1). In response to this, the distribution server 200 transmits an update processing request to the terminal 100 (2). In response to this request, the terminal 100 confirms the function setting information and returns an update processing approval to the distribution server 200 (3). This return can be done with user approval or automatically. In response to this update processing approval, the distribution server 200 distributes new gaze guidance content to the terminal (4). The terminal receives the new line-of-sight guidance content, performs update processing therein, and returns an update completion notification to the distribution server 200. The distribution server 200 sends a distribution completion notification to the distribution information DB 210 (6). In response to this, the distribution information DB 210 sends a message to that effect to the distribution server 200 after the registration update is completed (7).

  FIG. 23 shows an operation example of the distribution server 200 in the case of push-type content update.

When the notification of the terminal (identification information) whose timer has expired is received from the information DB (S41), the registered content (information on whether or not to distribute the line-of-sight guidance content) set at the time of registration of the casting service of the terminal is confirmed (S42). If the content for gaze guidance of the terminal can be distributed (S43, Off), the process proceeds to step S48. If distribution of the line-of-sight guidance content is not possible, it is checked whether it is in an updatable state (S44). If it is not in the updatable state due to the power off or the communication state, retransmission is set (S45), and the process returns to step S42. If the state is updatable, the line-of-sight guidance content is distributed to the terminal (S46). Thereafter, the distribution process ends (S47). Next, the registration information in the information DB is updated (S48). Thereafter, the update process is terminated (S49).
If the information DB information is not updated when the terminal operation is “Setting Off”, the information DB may notify the distribution server based on the last updated information, so the distribution server may inquire about the terminal setting. Conceivable. In this case, the distribution server works on the update process only for the application whose setting is “On”, feeds back the application linkage setting of “Setting Off” to the information DB, and excludes it from the next update process. The user can receive a renewal notification by the re-setting procedure.

  FIG. 24 is a sequence diagram showing an exceptional operation of the present embodiment.

  After the registration, the browser is started from the OS based on a predetermined factor (1). The activated browser transmits a request for requesting transmission of content to a designated URL such as a portal site (2). At the same time, the line-of-sight guidance content is called from a predetermined data folder in the storage unit 102 (3). When the guidance destination coordinate is smaller than the focus coordinate, the static guidance is switched to the dynamic guidance as described above (error judgment is performed under the or condition on the x axis and the y axis). When such a guidance error occurs (4), the OS calls the dynamic content from the data folder (5) and displays the dynamic content (6). At this time, the focus coordinates are overwritten with the guidance destination coordinate values. The browser receives the corresponding coordinate information (7). The OS notifies the browser of correction information (8).

  The browser receives the next display content requested previously from the portal site (9). In response to this, the browser corrects the display content (for example, scroll) so that the display location of the line-of-sight guidance destination matches the focus coordinate based on the received coordinate information and correction information, and the corrected screen Is displayed to the OS (10).

  Thereafter, when the OS detects that the user has given an instruction from the browser to the link set at the display location of the guide destination coordinates (11), it adds terminal identification information to the request for the content of the link destination. (12) The browser is sent to the portal site (13). Accordingly, it is possible to recognize on the portal site side which terminal has instructed the link of the guidance destination according to the gaze guidance, and the effect of the gaze guidance can be measured by collecting the data.

  FIG. 25 shows a system configuration example in the case of mailer cooperation. Elements similar to those shown in FIG. 1 are denoted by the same reference numerals, and redundant description is omitted.

  In this configuration, the distribution information DB 210 instructs the distribution server 200 to distribute mailer-linked content for gaze guidance (1). In response to this instruction, the distribution server 200 instructs the distribution mail creation server 220 to create a mail with visual guidance content (2). The delivery mail creation server 220 sends the line-of-sight guidance content as an attached file with a Hidden attribute (3). Although not shown, the terminal mail address is registered in the distribution information DB 210 as terminal identification information, or the mail address is designated each time. Upon receiving this mail, the mail server 400 transfers the mail to the terminal designated as the destination (4). The terminal 100 displays the e-mail, and when the link setting location to the website arranged in the displayed document is instructed, the web browser is activated and the web content is requested to the web server 300. And, until the web content is received and displayed, the visual guidance content associated therewith is displayed.

  Other configurations and operations are the same as those of the basic system described above, and redundant description is omitted.

  FIG. 26 shows a system configuration example in the case of BML cooperation. Elements similar to those shown in FIG. 1 are denoted by the same reference numerals, and redundant description is omitted.

  In this configuration, the distribution information DB 210 instructs the distribution server 200 to distribute the BML-linked line-of-sight guidance content (1). In response to this instruction, the distribution server 200 gives coordinate information to the distribution BML creation server 230 to instruct creation of a distribution BML document (2). The delivery BML creation server 230 instructs transmission of BML document data including coordinate information (3). Upon receiving this BML document data, the digital broadcasting station 500 transmits data by digital broadcasting (4). The terminal 100 receives and displays this BML document data. When an instruction for a link setting location to a website arranged in the displayed document is made, a web browser is activated and a web content is requested to the web server 300. And, until the web content is received and displayed, the visual guidance content associated therewith is displayed.

  FIG. 27 shows a system configuration example according to another embodiment of the present invention. Elements similar to those shown in FIG. 1 are denoted by the same reference numerals, and redundant description is omitted. In all the systems described above, the example in which the line-of-sight guidance content is displayed before the requested next display content is displayed when the browser is activated.

  However, as an extension example of the above-described embodiment, the present invention can be applied not only when the browser is activated but also when a web content is requested and displayed from a normal web server after the browser has been activated.

  As a first configuration example in the system of FIG. 27, a system based on dynamic guidance in a terminal will be described. A terminal whose guide function setting is On always transmits the URL information to the distribution server 200 when a web content is requested (1), and searches whether the URL is registered in the distribution information DB 210 (2). When accessing the URL registered in the distribution information DB 210, the distribution server 200 transmits gaze guidance content to the terminal 100 to execute dynamic gaze guidance (3). This distribution result is notified to the distribution information DB 210 and the content is updated (4). The terminal 100 receives the requested web content from the web server 300 (5), and displays the web content as the next display content after the dynamic content is displayed. When the user clicks a link setting location to the web server 300 guided in the next display content, this operation is notified to the web server 300 as line-of-sight guidance destination link instruction information (that is, registered URL click information). It is aggregated in real time and used for measuring the effect of gaze guidance (guidance result management) (6). In addition, when the link setting location to the web server 300 is clicked in the next display content, the gaze guidance destination link instruction information registration URL click information is notified to the distribution server 200 as a guidance result, and the distribution system side may perform aggregation. Is possible.

  As a second configuration example in the system of FIG. 27, a configuration will be described in which the distribution server 200 has the function of the markup language document conversion apparatus previously proposed by the present applicant in Japanese Patent Application No. 2007-339878. This markup language document conversion apparatus is mainly intended for portable terminals, and can relatively accurately convert a PC web page into a mobile web page. Upon receiving a request for a PC markup language document from the terminal 100, the markup language document conversion apparatus acquires the requested PC markup language document from the PC web server 300, renders it, and has a specified size. Check the arrangement coordinates of each display element to be drawn on the display screen. Next, the PC markup language document is converted into a mobile markup language document in which the display elements are rearranged in accordance with the specifications of the mobile terminal based on each confirmed display element and its arrangement coordinates. (The “display element” here is irrelevant to the display element 133.)

  According to this mechanism, a request for web content to the web server 300 is also sent to the distribution server 200 and converted into a mobile web page in a known format by the distribution server 200. At the same time, gaze guidance content (for example, static content) is created, the gaze guidance content is transmitted to the terminal prior to the requested web page, and the gaze guidance content is displayed in front of the web page. In the distribution server 200, when creating static content as the line-of-sight guidance content, a template-like image is prepared in advance, and the display element 133 is added to the determined focus coordinate position. Creation time is minimal. In this extended example, since the activation of the browser has already been completed when the gaze guidance content is displayed on the terminal, the gaze guidance content may be displayed by the browser. According to this extended example, the processing load on the terminal side according to the present invention is reduced. In the next display content, the distribution system side can also calculate the guidance results when the link setting location to the web server 300 is clicked.

  Other configurations and operations are the same as those of the basic system described above, and redundant description is omitted.

  According to the above-described embodiment, the gaze of the viewer can be obtained by preparing the content for gaze guidance separately without modifying the web content itself where the content viewer wants to gaze. You can be guided to the display location. Moreover, the gaze guidance content is a dedicated content for gaze guidance, and basically needs to be created considering only the gaze guidance, so that creation is relatively easy.

  In addition, by effectively using the waiting time for starting up the browser, it is freed from problems that are difficult to deal with, such as speeding up the start-up time that requires modification from the design stage.

  The preferred embodiments of the present invention have been described above, but various modifications and changes other than those mentioned above can be made.

  For example, when it is necessary to change the focus coordinates in static guidance, the static guidance is switched to dynamic guidance. However, the position of the static content display element 133 is adjusted to the guidance destination cursor position. The static content may be shifted with respect to the monitor screen (that is, the drawing start position in the vertical or horizontal direction is changed). In this case, the display image of the static content is displayed with a shift from the original position, but the change to dynamic guidance is not necessary.

  It can also serve as an advertisement as gaze guidance content. In this case, for example, an advertisement can be provided to a user of the mobile terminal led by a mobile phone carrier, and a line of sight can be guided to a display location of a URL corresponding to the advertisement. This can add value to the advertisement.

  When the link setting location is the guide destination, it is not necessary to display the cursor. Instead of the cursor, it is sufficient if the elements such as characters and graphics at the link setting location are highlighted and pointed by highlighting such as luminance change. .

  A computer program for realizing the functions described in the above embodiments by a computer and a recording medium storing the program in a computer-readable manner are also included in the present invention. Examples of the “recording medium” for supplying the program include a magnetic storage medium (flexible disk, hard disk, magnetic tape, etc.), an optical disk (magneto-optical disk such as MO and PD, CD, DVD, etc.), semiconductor storage, and paper tape. And so on.

DESCRIPTION OF SYMBOLS 100 ... Content display terminal, 102 ... Memory | storage part, 104 ... Display control part, 105 ... Display part, 106 ... Communication part, 107 ... Operation part, 109 ... Clock part, 110 ... Bus, 111 ... Antenna, 112 ... Signal receiving part , 113: Audio processing unit, 114 ... Microphone, 115 ... Speaker, 120 ... Control unit, 121 ... Terminal registration table, 122 ... Guidance information table, 130 ... Content for gaze guidance, 131 ... Focus coordinates, 132 ... Guidance destination coordinates, 133 ... Display element, 135 ... Next display content, 136 ... Cursor, 137 ... Margin part, 150 ... Communication network, 200 ... Content delivery server for gaze guidance, 220 ... Distribution mail creation server, 230 ... Create server, 300 ... Web server , 400 ... mail server, 500 ... digital broadcasting station

Claims (23)

Display means for displaying content on the display screen;
A communication means for receiving web content from the outside;
Storage means for storing gaze guidance content having a display element that draws the viewer's attention at a position corresponding to the display location of the web content corresponding to a specific web content having a display location where the viewer's gaze is desired to be guided When,
Control means for controlling the display means to display the line-of-sight guidance content prior to display of the specific web content ;
Content display terminal equipped with. The gaze guidance content is:
The content display terminal according to claim 1, further comprising: a display element that draws the viewer's attention at a position corresponding to a display location where the viewer's line of sight is desired to be guided on the display page of the specific web content. The control means includes
The display means for displaying the web content display page so as to be shifted relative to the line-of-sight guidance content so as to match when the display location where the line-of-sight of the web content is to be guided does not match the display element. The content display terminal according to claim 1 or claim 2 to be controlled. The control means includes
The content display terminal according to any one of claims 1 to 3, wherein a display location where a user wants to guide a line of sight on the display page of the web content is pointed. The control means includes
The content display terminal according to any one of claims 1 to 4, wherein the size of the line-of-sight guidance content is changed according to a screen size of the terminal. The content display terminal according to any one of claims 1 to 4, wherein a position for displaying a display element that draws the viewer's attention can be variably specified. The line-of-sight guidance content is stored in the storage unit together with the guidance destination coordinates of the display location on the display page of the specific web content,
The control means includes
When displaying the gaze guidance content, the gaze guidance content and the guidance destination coordinates are read from the storage unit, the web content is displayed on the display screen, and a point indicated by the guidance destination coordinates is pointed. The content display terminal according to any one of claims 1 to 4, which controls the control means. The content display terminal according to claim 7, wherein a coordinate value is directly designated as the guidance destination coordinate. When the guide destination coordinates, which are the coordinates of the display location where the line of sight of the web content is to be guided, are not known in advance, a character string of the display location is designated as the guide destination coordinates, and in the course of the display processing of the web content, The content display terminal according to claim 7, wherein the coordinate value is obtained indirectly from the character string. The control means includes
The identification information capable of specifying the size of the display screen of the terminal is notified to the distribution server of the visual guidance content, and the distribution of the visual guidance content corresponding to the identification information is received from the distribution server . The content display terminal according to any one of the above. The control means includes
The content display terminal according to claim 10, wherein when a link setting location set as a guide destination of the specific web content is instructed, the content display terminal transmits the fact to the server. The content display terminal according to any one of claims 1 to 5, or 7 or 8 , wherein the visual guidance content is a still image. The sight is a guidance content moving, after the display element is moved, any one or claims 6 or claim of claims 1 to 4 which moves to the position corresponding to the display portion of the web content The content display terminal according to claim 7 or 9 . The content display according to any one of claims 1 to 13, wherein the specific web content is a web content that is first acquired and displayed when a web content display program that is a part of the display unit is started. Terminal. The line-of-sight guidance content is received as an e-mail attachment, and the guide destination coordinates, which are the coordinates of the display location where the line of sight of the web content included in the attachment is desired to be set, are set in the body of the e-mail The line-of-sight guidance is performed for a specific display location of the linked web content when a web content display program that is a part of the display unit is started by instructing a link setting location. Content display terminal. The guidance destination coordinates, which are the coordinates of the display location where it is desired to guide the line of sight of the web content, are received by the data broadcast, and the display is performed when the link setting location set in the BML document data received by the data broadcast is indicated. 2. The content according to claim 1, wherein when a web content display program that is a part of the means is started, a line-of-sight guidance is performed for a specific display location of the linked web content based on the guidance destination coordinates. Display terminal. After activation of the specific Web content Web content display program which is a part of said display means, claim 1 is a web content acquired is displayed when a predetermined portion provided with a link on the display page is instructed The content display terminal according to claim 16 . A content display method in a content display terminal,
Prior to the display of specific web content having a display location where the viewer's line of sight is desired to be displayed, the visual guidance content having a display element that draws the viewer's attention at a position corresponding to the display location of the specific web content is displayed. How to display content. The content display method according to claim 18, further comprising a step of storing the visual line guidance content. 20. The content display method according to claim 18 or 19, further comprising a step of pointing a display location where it is desired to guide the line of sight on the display page of the web content. A content display program executed on a content display terminal,
Displaying specific web content having a display location where the viewer's gaze is desired to be guided;
Prior to this step, displaying gaze guidance content having a display element that draws the viewer's attention at a position corresponding to the display location of the specific web content ;
A content display program that causes a computer to execute. The content display program according to claim 21, further causing the computer to execute the step of storing the visual line guidance content. 23. The content display program according to claim 21 or 22 , further causing the computer to execute a step of pointing a display location where a line of sight on the display page of the web content is desired to be guided.