JP5122618B2 - Advertisement distribution system, advertisement distribution apparatus, terminal device, advertisement distribution method and program - Google Patents

Description

  The present invention relates to an advertisement distribution system, an advertisement distribution device, a terminal device, an advertisement distribution method, and a program for organizing content on the Internet on a time axis and providing an advertisement matching the content to a user terminal.

  In recent years, a so-called “timeline” has been provided on the Internet, which can display information of various news sources such as newspapers, magazines, blogs, sports results, videos, movies, etc. in a time series list (for example, non-timeline). Patent Document 1). According to this service, the user can view the results based on the news topic in a time series.

Google Inc., “Google News Timeline”, [online], [March 30, 2010 search], Internet <URL: http://newstimeline.googlelabs.com/>

  However, although the technique described in Non-Patent Document 1 can grasp news contents in time series, for example, it does not display information and advertisements related to news information (contents) using the times as a key. Therefore, there is a problem that the value of time-series information cannot be fully utilized.

  Therefore, the present invention has been made in view of such a situation, and an advertisement distribution system and an advertisement distribution apparatus capable of providing remake product information and advertisement information to a user who is interested in the transition of the times. It is an object to provide a terminal device, an advertisement distribution method, and a program.

  In order to solve the above-described problem, in the present invention, an advertisement distribution system including a terminal device and an advertisement distribution device that distributes advertisement information to the terminal device via a network, the terminal device includes: Date and time information transmitting means for transmitting date and time information to the advertisement distribution apparatus, wherein the advertisement distribution apparatus stores the date and time information and advertisement information related to the date and time information in association with each other, and Information extraction means for extracting the advertisement information corresponding to the date and time information transmitted from the terminal device from the advertisement information storage means, and information transmission means for transmitting the advertisement information extracted by the information extraction means to the terminal device And an advertisement distribution system comprising:

  According to such an advertisement distribution system, the terminal device transmits date / time information (for example, period information) to the advertisement distribution apparatus, the advertisement distribution apparatus extracts advertisement information corresponding to the period information, and the advertisement information is transmitted to the terminal Send to device. For this reason, the advertisement distribution system can provide advertisement information corresponding to the period information to the user. Therefore, corresponding advertisement information can be provided to users who are interested in the changes of the times.

  A second feature of the present invention relates to the first feature of the present invention, in which the information extracting unit receives the advertisement information corresponding to the date / time information every time the date / time information transmitted from the terminal device is received. The information is extracted from the advertisement information storage means, and the information transmission means transmits the extraction result extracted every time the date / time information is received as update information to the terminal device.

  A third feature of the present invention relates to the first and second features of the present invention, wherein the advertisement distribution device further includes content information storage means for storing content information and date / time information related to the content information. The date and time information transmission means further transmits a search keyword designated based on a user operation to the advertisement distribution device, and the information extraction means extracts the content information that matches the search keyword and the date and time information. Extracting from the content information storage means, extracting the advertisement information that matches the search keyword and the date and time information from the advertisement information storage means, and the information transmitting means and the content information extracted by the information extraction means The gist is to transmit the advertisement information to the terminal device.

  A fourth feature of the present invention is related to the third feature of the present invention, wherein the advertisement distribution device includes related information storage means for storing the date / time information and related information related to the content information in association with each other. The information extraction unit further extracts the related information associated with the date / time information with reference to the related information storage unit, and the information transmission unit extracts the extracted related information from the terminal device. The gist is to send to.

  A fifth feature of the present invention relates to the first to fourth features of the present invention, wherein the terminal device further includes time designation means for designating time on a time axis based on a user operation, and the date and time information The gist of the transmission means is that information indicating the time designated by the time designation means is transmitted to the advertisement distribution apparatus as the date / time information.

  A sixth feature of the present invention relates to the first to fifth features of the present invention, wherein the terminal device receives the advertisement information transmitted by the information transmission unit and displays the advertisement information. It is a summary to provide.

  A seventh feature of the present invention is related to the sixth feature of the present invention, and is summarized in that the information display means includes time series display means for displaying received data in time series.

  The gist of an eighth feature of the present invention is an advertisement distribution device used in the advertisement distribution system according to any one of the first to seventh aspects of the present invention.

  The ninth feature of the present invention is summarized in that it is a terminal device used in the advertisement distribution system according to the first to seventh aspects of the present invention.

  A tenth feature of the present invention is related to the ninth feature of the present invention, and is summarized in that a time bar that allows change of a time condition is displayed.

  An eleventh feature of the present invention is an advertisement distribution method in which a computer distributes advertisement information to a terminal device via a network, and the computer associates date information with advertisement information related to the date information. Storing, the computer extracting the advertisement information corresponding to the date and time information transmitted from the terminal device from the advertisement information storage means, and the computer extracting the advertisement extracted by the extracting step And a step of transmitting information to the terminal device.

  A twelfth feature of the present invention relates to the eleventh feature of the present invention, and is summarized in that the program causes a computer to execute an advertisement distribution method.

  As described above, according to the present invention, the contents for each era are switched and displayed on the time axis, and the related information of the above contents matched to the era and the advertisement information are displayed together. It is possible to provide contents of each era to interested users and retrospective product advertisements that grasp the era.

It is a functional block block diagram of the user terminal and advertisement delivery system which are included in the advertisement delivery system concerning embodiment of this invention. It is a figure which shows an example of the display part of the user terminal concerning embodiment of this invention. It is a figure which shows the example of data storage of main information DB concerning embodiment of this invention. It is a figure which shows the example of data storage of related information DB concerning embodiment of this invention. It is a figure which shows the data storage example of advertisement information DB concerning embodiment of this invention. It is a sequence diagram for demonstrating the advertisement delivery method of the advertisement delivery system concerning embodiment of this invention. It is a figure at the time of displaying integrated data on the display of the user terminal concerning embodiment of this invention.

  Next, an embodiment of the present invention will be described with reference to the drawings. In the following description of the drawings, the same or similar parts are denoted by the same or similar reference numerals. Further, the drawings are schematic, and the ratio of each dimension is different from the actual one.

  Therefore, specific dimensions and the like may be determined in consideration of the following description, and include portions where the relationship and ratio of the dimensions are different between the drawings.

  In the following embodiments, (1) the overall configuration of the advertisement distribution system 1, (2) the detailed configuration of the user terminal 10, (3) the detailed configuration of the advertisement distribution server 30, (4) the operation of the advertisement distribution system 1, ( 5) Actions and effects, (6) Other embodiments will be described.

(1) Overall Configuration of Advertisement Distribution System 1 FIG. 1 is a functional block configuration diagram of a user terminal 10 and an advertisement distribution server 30 included in the advertisement distribution system 1 according to the present embodiment.

  As shown in FIG. 1, the advertisement distribution system 1 includes a user terminal 10 and an advertisement distribution server 30 that distributes advertisement information to the user terminal 10 via a network (Internet) 20.

  In the advertisement distribution system 1, based on the keyword specified in the Web page search request from the user terminal 10, the advertisement distribution server 30 has content that matches the keyword (hereinafter referred to as basic content) and a relationship related to the content. Information (hereinafter referred to as related content), advertisement information that matches the basic content, and age information for these contents are added as additional information and transmitted to the user terminal 10.

(2) Detailed Configuration of User Terminal 10 FIG. 2 is a diagram illustrating an example of the display unit 14 of the user terminal 10 according to the present embodiment. The user terminal 10 is, for example, a personal computer (PC), a notebook personal computer, a netbook whose main use is to use basic services on the Internet such as browsing of websites and e-mail / chat, Any of tablet PCs, such as a mobile phone provided with a browser, PDA, a smart phone, and an electronic book terminal, may be sufficient. In the present embodiment, the case where the user terminal 10 is a PC will be described below.

  The browser provided in the user terminal 10 requests, acquires and displays page data written in a language such as HTML (Hyper Text Markup Language) according to HTTP (Hyper Text Transfer Protocol) which is a standard protocol of the Internet. It has a function to send form data.

  As shown in FIG. 1, the user terminal 10 includes a time information detection unit 11, a data transmission / reception unit 12, a keyword input unit 13, and a display unit 14.

  The time information detection unit 11 sends information indicating the time designated by the time bar 16 (see FIG. 2) to the data transmission / reception unit 12 as period information. In addition, when the time bar 16 is moved based on the user's operation, the time information detection unit 11 calculates the movement amount of the time bar 16, identifies the age from the calculated movement amount, and identifies the identified age. Information is sent to the data transmitter / receiver 12. The period information is date information such as a specific date, may be information indicating a specific date, or may be information indicating a predetermined age such as the 1990s. Good.

  The data transmission / reception unit 12 constitutes date / time information transmission means, and transmits the search keyword input by the keyword input unit 13 and the period information obtained from the time information detection unit 11 to the advertisement distribution server 30. Further, the data transmitting / receiving unit 12 receives basic content, related content, and advertisement information transmitted from the advertisement distribution server 30 side, and outputs them to the display unit 14.

  The keyword input unit 13 sends information related to the search to the data transmission / reception unit 12. Specifically, in the keyword input unit 13, a search keyword for basic content search is designated by the user. The search keyword may be directly input by the user's operation, or may be specified by the user selecting a character string presented from the user terminal 10. Then, when an operation for executing a keyword search is performed based on a user operation, the keyword input unit 13 sends the search keyword to the data transmitting / receiving unit 12.

  The display unit 14 receives and displays basic content, related content, and advertisement information from the data transmitting / receiving unit 12. For example, the display unit 14 is a display, and displays the latest basic content, related content, and advertisement information related to the basic content at the time of the search request.

  As illustrated in FIG. 2, the user terminal 10 includes a time bar 16 that can scroll the time axis as a UI. The time bar 16 is a UI for designating the year, month, and day on the time axis (from the present to the past) based on the user's operation. By scrolling the time bar 16, the user presents advertisement information indicating past content related to the content and information on products related to the past content on the user terminal.

  Specifically, the user changes the year, month, day, etc. by operating the time bar 16. The time bar 16 includes a slider at a position corresponding to the time axis, and can display the year, month, and day by changing a user's operation of a pointing device such as a mouse. For example, the time bar 16 can change the time condition by changing the age from the present time to the past (xx years) based on the user's operation. In the present embodiment, the case where the time bar 16 displays the time scale in units of “year” will be described below as an example. That is, the time bar 16 displays the time scale as 2010, 2009, and 2008 in units of years.

(3) Detailed Configuration of Advertisement Distribution Server 30 As shown in FIG. 1, the advertisement distribution server 30 is connected to the user terminal 10 via the network 20. The advertisement distribution server 30 includes a data reception unit 31, a processing unit 32, an integration unit 33, a data transmission unit 34, a main information database 35 (hereinafter simply referred to as main information DB 35) for storing basic content, and basic content. A related information database 36 (hereinafter simply referred to as related information DB 36) for storing related content related to the above, an advertisement information database 37 (hereinafter simply referred to as advertisement information DB 37) for storing advertisement information that matches the basic content, Consists of

  The data receiving unit 31 receives search keywords and period information from the user terminal 10 and notifies the processing unit 32 of them.

  The processing unit 32 extracts and integrates basic content, related content, and advertisement information that match the period information from the main information DB 35, the related information DB 36, and the advertisement information DB 37, using the period information notified to the data receiving unit 31 as a search key. To the unit 33. For example, when the period information indicates the 1990s, the processing unit 32 extracts basic content, related content, and advertisement information matching the 1990s and outputs them to the integration unit 33. The basic content, related content, and advertisement information that match the 1990s may be basic content, related content, and advertisement information stored in the main information DB 35, the related information DB 36, and the advertisement information DB 37 in the 1990s. , Basic content indicating information of the 1990s, related content, and advertisement information. That is, the processing unit 32 constitutes an information extraction unit, and extracts advertisement information corresponding to the period information transmitted from the user terminal 10 from the advertisement information DB 37.

  Further, each time the period information transmitted from the user terminal 10 is received, the processing unit 32 extracts basic content, related content, and advertisement information corresponding to the period information from the main information DB 35, the related information DB 36, and the advertisement information DB 37, respectively. .

  Further, the processing unit 32 uses the search keyword notified to the data receiving unit 31 and the period information notified to the data receiving unit 31 as search keys to search the search keyword from the main information DB 35, the related information DB 36, and the advertisement information DB 37. Basic content, related content, and advertisement information that match the period information are extracted and output to the integration unit 33.

  The integration unit 33 integrates the basic content, related content, and advertisement information obtained from the processing unit 32 and outputs the information to the data transmission unit 34.

  The data transmission unit 34 constitutes an information transmission unit, and transmits the basic content extracted by the processing unit 32 and the advertisement information to the user terminal 10. Specifically, the data transmission unit 34 transmits the integrated data integrated by the integration unit 33 to the user terminal 10 via the network 20. Note that the data transmitting unit 34 extracts the period information transmitted from the user terminal 10 and transmits the integrated data integrated by the integrating unit 33 to the user terminal 10 as update information. That is, the data transmission unit 34 transmits integrated data including the extraction result extracted by the processing unit 32 to the user terminal 10 as update information every time the period information is received.

(3.1) Main information DB 35
FIG. 3 is a diagram illustrating a data storage example of the main information DB 35. The main information DB 35 constitutes content information storage means and stores content information and period information related to the content information. Specifically, the main information DB 35 includes an “era information” field, an “information category” field, a “related information” field, and an “information content” field. That is, the main information DB 35 includes, as content information, an “information category” field, a “related information” field, and an “information content” field.

  The “period information” field identifies period information. The “information category” field indicates a category of information. For example, the “information category” field stores a category such as “animation”. The “subcategory” field stores information related to “information category”. For example, in the “subcategory” field, when the “information category” field is “animation”, information on characters related to the “animation” is stored in the “subcategory” field. The “information content” field stores detailed information. For example, the “information content” field stores detailed information of the animation character.

  The data stored in the main information DB 35 is organized as follows. In the main information DB 35, for example, for the category of anime in 2010, for example, robot A, which is the anime character, and information related to the robot A (eg, specifications and performance information of the robot A). Stored.

(3.2) Related information DB 36
FIG. 4 is a diagram illustrating a data storage example of the related information DB 36. The related information DB 36 stores era information and related information related to content information in association with each other. Specifically, the related information DB 36 includes an “era information” field for identifying period information, an “information category” field, a “display format” field, and an “information content” field. That is, the related information DB 36 stores related information in the same category as the information category in the main information DB 35. For example, when the information category in the main information DB 35 is “animation”, ranking information is stored in the “display format” field as information relating to the animation. In the “information content” field, information related to sales of anime goods is stored as information related to animation ranking.

(3.3) Advertising information DB 37
FIG. 5 is a diagram illustrating a data storage example of the advertisement information DB 37. The advertisement information DB 37 includes an “period information” field for identifying period information, an “information category” field, a “subcategory” field, and an “advertisement” field. The “advertisement” field stores the period information stored in the “period information” field of the main information DB 35 and the advertisement information related to the character information stored in the “subcategory” field. For example, when the robot A is stored in the “subcategory” field of the main information DB 35, an advertisement for notifying the sale of an event admission ticket or the like as advertisement information of the product content related to the robot A is displayed in the “advertisement” field. Information is stored. That is, the advertisement information DB 37 stores the period information and the advertisement information related to the period information in association with each other.

(4) Operation of Advertisement Distribution System 1 Next, the operation of the advertisement distribution system 1 will be described with reference to FIGS. Specifically, the advertisement distribution processing in which the advertisement distribution server 30 distributes the product information regarding the robot A as the advertisement information when the user terminal 10 makes a search request for information regarding the robot A of the anime character will be described. To do. FIG. 6 is a sequence diagram for explaining an advertisement distribution method of the advertisement distribution system 1 according to the embodiment of the present invention. FIG. 7 is a diagram when the integrated data is displayed on the display of the user terminal according to the embodiment of the present invention.

  In step S <b> 101, the user terminal 10 transmits the search keyword and period information input by the user to the advertisement distribution server 30 via the network 20. Here, it is assumed that anime and robot A are input to the keyword input unit 13 as search keywords. Further, the following description will be given on the assumption that the user has designated the present age, that is, 2010, as the period information via the time bar 16. The search keyword is sent from the keyword input unit 13 to the data transmission / reception unit 12 and transmitted to the advertisement distribution server 30 by the data transmission / reception unit 12. Similarly, age information specified by the user via the time bar 16 is sent from the time information detection unit 11 to the data transmission / reception unit 12 and transmitted to the advertisement distribution server 30 by the data transmission / reception unit 12.

  In step S <b> 201, the data receiving unit 31 of the advertisement distribution server 30 receives the search keyword and the period information, and sends the received search keyword and period information to the processing unit 32.

  In step S202, the processing unit 32 extracts basic content from the main information DB 35 using the search keyword and the period information as search keys. For example, the processing unit 32 refers to the data field record of 2010 from the period information, extracts the information category “animation” and the subcategory “robot A” from the search keyword, and displays information related to the subcategory in the extracted category “information”. Obtained from the Content field. Further, the processing unit 32 acquires information on the performance of the product of the robot A from the “information content” field. Here, information including the period information, that is, information indicating 2010 and the performance information of the product of the robot A in that period is referred to as “basic content A”.

  In step S <b> 203, the processing unit 32 accesses the related information DB 36 and acquires related content A related to the basic content A. For example, the processing unit 32 extracts the data of the “display format” field and the data of the “information content” field common to the period information and information category of the main information DB 35 as related information related to the performance information of the product of the robot A. To do. In this example, the case where the common information category is “animation” is exemplified, and it is assumed that the ranking of products related to animation is stored as “display format” and the sales data of products related to animation is stored as “information content”. Then, for example, the sales ranking information of the anime product (goods) is acquired as the related information of the performance information of the product of the robot A. Here, information including period information, that is, information indicating 2010 and the related information in the period is referred to as “related content A”.

  In step S <b> 204, the processing unit 32 accesses the advertisement information DB 37 and acquires the advertisement information A that matches the basic content A. For example, the processing unit 32 acquires advertisement information from the advertisement information DB 37 using the period information and subcategory of the main information DB 35 as keys. In this example, a case where the common character information is the robot A is illustrated. In this case, the processing unit 32 acquires the sales information and the event admission ticket information from the advertisement information DB 37 as the advertisement information from the “information category” field and the “product content” field stored in association with the robot A, respectively. . In this example, information including period information, that is, information indicating 2010 and the advertisement information is referred to as “advertisement information A”.

  The processing unit 32 outputs the acquired basic content A, related content A, and advertisement information A to the integration unit 33. The integration unit 33 integrates the basic content A, the related content A, and the advertisement information A, and outputs the integrated data 40a to the data transmission unit 34.

  In step S <b> 205, the data transmission unit 34 transmits the integrated data 40 a to the user terminal 10 via the network 20.

  In step S <b> 102, the data transmission / reception unit 12 of the user terminal 10 receives the integrated data 40 a transmitted from the advertisement distribution server 30 and outputs it to the display unit 14. The display unit 14 displays the integrated data 40a.

  Specifically, as shown in FIG. 7A, the display unit 14 of the user terminal 10 displays the integrated data 40a. A time bar 16 is displayed at the upper part of the screen of the user terminal 10, and 2010 is instructed by the pointing device. Then, basic content A, related content A, and advertisement information A are displayed as Web pages. As the basic content A, the latest information of the robot A in the age specified by the time bar, that is, the modern 2010 is displayed. In addition, as related content A, information on the sales ranking of anime goods in the same age as the basic content A, for example, spring 2010, is displayed. Further, as the advertisement information A, the advertisement information that is in the same age as the basic content A, for example, the 2010 version latest robot A event admission ticket on sale is displayed.

  In step S <b> 103, the time information detection unit 11 detects a change in the period information by the user's scroll operation on the time bar 16. The data transmitter / receiver 12 transmits the changed period information to the advertisement distribution server 30. In this example, it is assumed that the period information is changed from 2010 to 2009 by the scroll operation of the time bar 16. Here, a method for detecting a change in period information by cooperation between the scroll operation of the time bar 16 and the time information detection unit 11 will be described.

  When the user operates (moves) the scroll area with a pointing device such as a mouse, the time information detection unit 11 determines that the scroll area has been operated, and based on the previously detected position coordinates (position coordinates indicating 2010). The amount of movement of the time bar 16 is calculated. Then, the age is specified from the calculated movement amount, and changed period information is newly generated.

  In step S <b> 206, the newly generated period information is received by the data receiving unit 31 of the advertisement distribution server 30 and then sent to the processing unit 32. The processing unit 32 accesses the main information DB 35, and records the same data as the performance information of the product of the robot A in the basic content A in the age specified in the period information (2009). And get it from the “Information content” field. For example, the processing unit 32 acquires period information, that is, information indicating 2009, and robot B information of a predecessor model (2009 model) having the same content as the performance information of the product of the robot A in that age. The above information is referred to as “basic content B” in this example.

  In step S207, the processing unit 32 accesses the related information DB 36, and acquires the related content B having the same age as the basic content B and related. For example, the processing unit 32 refers to the data field record indicating the period information 2009 in the main information DB 35, and uses the data of the “display format” field and the data of the “information content” field as the robot of the above-mentioned predecessor model (2009 model). Extracted as related information related to the performance information of the product of B. In this example, it is assumed that, similarly to the data for 2010, the ranking of products related to animation is stored as “display format”, and the sales data of products related to animation is stored as “information content”. Then, for example, information on the sales ranking of CDs as anime products and anime goods is acquired as related information on the performance information of the products of Robot B. Here, information including period information, that is, information indicating 2009 and related information in the age is referred to as “related content B”.

  Next, the processing unit 32 accesses the advertisement information DB 37 and acquires the advertisement information B that matches the basic content B. For example, the processing unit 32 acquires advertisement information from the advertisement information DB 37 using the period information and subcategory of the main information DB 35 as keys. In this example, the case where the information of the common character is the robot B is illustrated. In this case, the processing unit 32 acquires sales information and plastic model information from the advertisement information DB 37 as advertisement information from the “information category” field and the “product content” field stored in association with the robot B, respectively. In this example, the period information, that is, information including the year 2009 and the advertisement information is referred to as “advertisement information B”.

  The processing unit 32 outputs the acquired basic content B, related content B, and advertisement information B to the integration unit 33. The integration unit 33 integrates the basic content B, the related content B, and the advertisement information B, and outputs the integrated data 40b to the data transmission unit 34.

  In step S <b> 208, the data transmission unit 34 transmits the integrated data 40 b to the user terminal 10 via the network 20.

  In step S104, the data transmitting / receiving unit 12 of the user terminal 10 receives the integrated data 40b and outputs it to the display unit 14. The display unit 14 displays the integrated data 40b.

  Specifically, as shown in FIG. 7B, the display unit 14 of the user terminal 10 switches from the integrated data 40a to the integrated data 40b and displays it. A time bar 16 is displayed at the upper part of the screen of the user terminal 10, and 2009 is indicated by the pointing device. Then, basic content B, related content B, and advertisement information B are displayed as Web pages. As the basic content B, information of the robot B of the predecessor model in the age specified by the time bar, that is, the past 2009 is displayed. In addition, as related content B, information of the same age as basic content B, for example, animation and theme song CD sales ranking in 2009 is displayed. Further, as the advertisement information B, advertisement information of the same age as the basic content B, for example, “2009 version Robot B plastic model is on sale” is displayed.

  The screen display example of the user terminal 10 illustrated in FIG. 7 illustrates the case where the screen display transitions from (a) to (b) in FIG. 7 according to the age. The present invention is not limited to this aspect, and the display unit 14 may include a time series display unit that displays received data in time series. For example, the display unit 14 may be configured to display the contents of 2010 and 2009 on a single screen in time series. In that case, the user can take a bird's-eye view of the entire history.

(5) Operation / Effect As described above, according to the advertisement distribution system 1 according to the present embodiment, the user terminal 10 transmits the period information to the advertisement distribution server 30, and the advertisement distribution server 30 corresponds to the period information. The advertisement information to be extracted is extracted, and the advertisement information is transmitted to the user terminal 10. For this reason, the advertisement distribution system 1 can provide the user with advertisement information corresponding to the period information. Therefore, corresponding advertisement information can be provided to users who are interested in the changes of the times.

  In the embodiment, the advertisement distribution server 30 extracts the advertisement information corresponding to the period information every time the period information transmitted from the user terminal 10 is received, and transmits the extraction result to the user terminal 10 as update information. For this reason, the advertisement distribution system 1 can provide the corresponding advertisement information to the user every time the user switches the period information. Therefore, it is possible to provide a retrospective product advertisement that makes sense of the times for users who are interested in the changes of the times.

  In the embodiment, the user terminal 10 further transmits a search keyword designated based on the user's operation to the advertisement distribution server 30, and the advertisement distribution server 30 transmits content information and advertisement information that match the search keyword and the period information. It transmits to the user terminal 10. For this reason, the advertisement distribution system 1 can provide the user with information on the remake product corresponding to the period information and the corresponding advertisement information.

  In the embodiment, the advertisement distribution server 30 further extracts related information associated with the period information and transmits it to the user terminal 10. That is, the basic content is acquired from the main information DB 35 using the period information as a key, related content that is the same age as the acquired basic content is acquired as related content, and advertisement information that matches the basic content is further displayed on the user terminal 10. Presented to. Therefore, since the related information and advertisement information of the contents matched to the times are displayed together, the content of each age and the retrospective product advertisement that grasps the times for users interested in the changing times. Provision is possible.

  In the embodiment, the user terminal 10 further includes a time bar 16 that specifies time on the time axis based on a user operation, and the advertisement distribution server 30 uses information indicating the time specified by the time bar 16 as period information. Send to. For this reason, when the age is changed by the operation of the time bar 16, basic content, related content, and advertisement information in the age after the change are presented to the user terminal 10. That is, by moving (dragging and dropping) the timeline of the time bar 16, the user can see the transition of the content of interest on the time axis, and the past related to the basic content is present. You can touch a promotional advertisement for a product (example).

  For example, when the time is changed from 2010 to 1979 by scroll operation of the time bar 16, in addition to the content display of 1979, “predecessor model robot A” product sales information (for example, auction listing information) currently on sale ) Is displayed on the user terminal 10 as advertisement information. As a result, the user can purchase the product currently sold at the end while looking back on the old days. In addition, an advertiser can provide an effective advertising service to a user who is interested in the change of the times.

(6) Other Embodiments The advertisement information in this embodiment may be any of a text advertisement, an image advertisement such as a banner, and a video advertisement. In the present embodiment, the description has been made assuming that the user terminal is a personal computer, but the user terminal 10 may be a mobile terminal such as a mobile terminal. In that case, a text advertisement, a banner advertisement, etc. suitable for the display screen size of the mobile terminal are displayed.

  The display screen of the user terminal 10 may be a touch screen. In that case, the touch screen is a display function for displaying a screen made up of characters, images, etc., and a finger or a dedicated pen touches the screen. The display is provided with both functions of an input function for inputting information based on the touched position. The touch screen is formed, for example, by arranging a plurality of elements for detecting surface contact on the upper surface of a display and further laminating a transparent screen thereon. Further, the method for detecting contact on the touch screen may be a pressure-sensitive method for detecting a change in pressure, an electrostatic method for detecting an electric signal due to static electricity, or other methods.

  The time bar 16 in the present embodiment may be provided on the touch screen described above. In that case, the scroll operation of the time bar 16 is performed by tracing with a finger or the like. The time information detection unit detects the touch of the finger or the like, and after inputting the start point (position where the finger touches the time scale of the time bar 16) and the end point (tracing on the time scale of the time bar 16), The amount of movement up to the position where is released) is calculated. Then, as described above, the age is specified from the calculated movement amount and is generated as period information.

  As described above, if the user terminal 10 is a terminal such as a mobile terminal or a smartphone and is in a touch screen format, the user can see the transition of the content of interest on the time axis by operating the finger. Advertisement information such as product sales information can be viewed while moving.

  Further, in the present embodiment, the case where the time bar 16 is horizontally elongated has been illustrated, but the present invention is not limited to this mode as long as it has a timeline function. For example, it may be vertical.

  In the embodiment described above, the user terminal 10 includes the time bar 16 that can scroll the time axis as a UI. This invention is not limited to this, The user terminal 10 should just be provided with the means to designate date information. For example, the user terminal 10 may include a text box that can input time information as text as a UI.

  In the above-described embodiment, each block included in the user terminal 10 and the advertisement distribution server 30 is described. However, the present invention is not limited to this, for example, a program for executing the function of each block, and an advertisement distribution method Or a server that distributes this program.

  The present invention has been described above by the preferred embodiments of the present invention. While the invention has been described with reference to specific embodiments, various modifications and changes may be made to these embodiments without departing from the broad spirit and scope of the invention as defined in the claims. Obviously you can. In other words, the present invention should not be construed as being limited by the details of the specific examples and the accompanying drawings.

DESCRIPTION OF SYMBOLS 1 Advertisement delivery system 10 User terminal 11 Time information detection part 12 Data transmission / reception part 13 Keyword input part 14 Display part 16 Time bar 20 Network (Internet)
30 advertising distribution server 31 data receiving unit 32 processing unit 33 integrating unit 34 data transmitting unit 35 main information DB
36 Related Information DB
37 Advertising information DB
40a, 40b Integrated data

Claims (11)

An advertisement distribution system including a terminal device and an advertisement distribution device that distributes advertisement information to the terminal device via a network,
The terminal device
Date and time information and a date and time information transmitting means for transmitting a search keyword designated based on a user operation to the advertisement distribution device,
The advertisement distribution device includes:
Advertisement information storage means for storing the date information and the advertisement information related to the date information in association with each other;
Content information storage means for storing content information and date and time information related to the content information;
The advertisement information that matches the search keyword and the date and time information transmitted from the terminal device is extracted from the advertisement information storage means , and the content information that matches the search keyword and the date and time information is extracted from the content information storage means. and information extraction means for extracting,
Ad delivery system comprising: the said content information extracted by the information extraction means, and a data transmitting means for transmitting said advertisement information to the terminal device. The information extraction means includes
Each time the date information transmitted from the terminal device is received, the advertisement information corresponding to the date information is extracted from the advertisement information storage means,
The information transmitting means includes
The advertisement distribution system according to claim 1, wherein an extraction result extracted every time the date / time information is received is transmitted as update information to the terminal device. The advertisement distribution device includes:
A related information storage unit for storing the date and time information and related information related to the content information in association with each other;
The information extraction means includes
Further extracting the related information associated with the date and time information with reference to the related information storage means;
The information transmitting means includes
Advertisement distribution system according to claim 1, wherein transmitting the relevant information the extracted to the terminal device. The terminal device
A time designating unit for designating a time on the time axis based on a user operation;
The date / time information transmitting means includes:
Examples date information, advertisement distribution system according to any one of claims 1 to 3, characterized in that transmitting to the advertisement distribution device information indicating the time specified by the time specifying means. The terminal apparatus, advertisement delivery system of claims 1 to 4, wherein any one, characterized in that it comprises an information display means for receiving the advertisement information transmitted by the information transmitting means, for displaying the advertisement information. 6. The advertisement distribution system according to claim 5 , wherein the information display means includes time series display means for displaying received data in time series. An advertisement distribution device used in the advertisement distribution system according to any one of claims 1 to 6 . A terminal device used in the advertisement distribution system according to any one of claims 1 to 6 . 9. The terminal device according to claim 8 , wherein a time bar that enables change of the time condition is displayed. An advertisement distribution method in which a computer distributes advertisement information to a terminal device via a network,
The computer stores the date information and the advertisement information related to the date information in association with the advertisement information storage means ;
A computer associating content information and date and time information related to the content information in association with each other in a content information storage unit;
A step of extracting, from the advertisement information storage means, the advertisement information that matches the search keyword specified based on the user's operation transmitted from the terminal device and the date and time information;
A step of extracting from the content information storage means the content information that matches the search keyword and the date and time information transmitted from the terminal device;
A step of the computer transmits said content information extracted by said step of extracting, and the advertisement information to the terminal device,
An advertisement delivery method comprising: A program characterized by executing the advertisement distribution method according to the computer to claim 1 0.

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