JP5053197B2 - Label with postcard - Google Patents

Description

  The present invention relates to a label with a postcard. More specifically, the present invention is attached to a product such as a multipack in which a plurality of cans and bottles filled with beverages such as alcoholic beverages and soft drinks are packaged together. It relates to labels with postcards that are displayed and equipped with postcards that are used to apply for the campaign.

Conventionally, cans and bottles filled with alcoholic beverages such as beer and beverages such as soft drinks such as juices have been packed together with cardboard to make it easy for consumers to buy together. Some are sold as multipacks.
In order to increase the advertising effect of such multipacks and promote sales, we attach a campaign label with a “speed lottery” and a postcard for application to the multipack to confirm consumption. A method is used to encourage buyers to purchase.

Such a campaign label includes a label main body, a polymerization sheet covering lottery information, and an adhesive sheet portion connected to the label main body in a state where the release paper is laminated on the adhesive layer, and the release paper The label body can be integrated with the multi-pack by placing the adhesive sheet part on the surface of the multi-pack by sticking the adhesive sheet part to the specific position of the multi-pack through the adhesive layer. Have been disclosed (for example, see Patent Document 1).
JP 2004-287037 A

  However, in the campaign label disclosed in Patent Document 1, only the adhesive sheet portion is adhered to the multipack, and the label main body is not adhered and fixed to the multipack, so that the label main body is always in close contact with the multipack. I couldn't keep it. Therefore, during handling such as transporting multipacks, not only the campaign label is caught and easily dropped off, but the campaign content displayed on the campaign label notification surface may not be confirmed at a glance, and the advertising effect will be diminished There was a problem of fear.

  The present invention has been made in view of the above circumstances, and can attach the entire surface of one side of a postcard sheet that forms the main body of a label to an object, and inadvertently drops from the object It is an object of the present invention to provide a postcard-attached label that is displayed so that the contents of the campaign displayed on the postcard sheet can be easily confirmed.

  The label with a postcard of the present invention is a label with a postcard formed by sequentially stacking a release paper, a holding sheet, and a postcard sheet composed of a first paper piece and a second paper piece divided into two in the long side direction, The holding sheet is adhered to the release surface of the release paper via an adhesive layer provided on one side of the holding sheet, and one side of the second paper piece is interposed via the first pseudo adhesive layer, The postcard sheet is releasably bonded to the other surface of the holding sheet, the postcard sheet is folded in the longitudinal direction on the holding sheet, and the first paper piece and the second paper piece form a second pseudo adhesive layer. The other end side of the holding sheet is positioned on one side of the holding sheet with the one end as a base end and facing the one end of the folded folded postcard sheet. Extending in the short side direction of the postcard sheet In that region, wherein the non-adhesive portion of the adhesive layer is not present is provided.

  The other surface of the holding sheet is provided with a first non-adhesive portion made of a printed layer at at least one of the corners on the other end side, and the other surface of the first paper piece is folded in half. It is preferable that a second non-adhesive portion made of a printed layer is provided on at least one of the corners on the other end side of the postcard sheet.

  According to the label with a postcard of the present invention, it is a label with a postcard formed by sequentially stacking a release paper, a holding sheet, and a postcard sheet composed of a first paper piece and a second paper piece divided into two in the long side direction. The holding sheet is adhered to the release surface of the release paper via an adhesive layer provided on one surface thereof, and one surface of the second paper piece is interposed via a first pseudo adhesive layer. The postcard sheet is releasably bonded to the other surface of the holding sheet, the postcard sheet is folded in half on the holding sheet, and the first paper piece and the second paper piece are second pseudo-bonded The one side of the holding sheet is attached to one side of the holding sheet so as to be separated from the other side of the holding sheet from a position facing one end of the folded postcard sheet. An area extending over the end side, and the short side direction of the postcard sheet Since the non-adhesive part where the adhesive layer does not exist is provided in the extending region, one of the holding sheets to which the postcard sheet forming the main body part of the label is adhered to a target product such as a multipack of beverages The contents of the campaign displayed on one side of the first piece of paper that make up the postcard sheet, while preventing the postcard sheet from being accidentally dropped from the target product. Can be displayed so as to be easily confirmed from the outside without impairing the appearance of the target product. Further, it is possible to prevent the release paper from being carelessly peeled off from the postcard-attached label, and to easily peel off the release paper from the postcard-attached label using the non-adhesive portion as a peeling start end.

The best form of the postcard-attached label of the present invention will be described.
This embodiment is specifically described for better understanding of the gist of the invention, and does not limit the present invention unless otherwise specified.

1A and 1B are schematic configuration diagrams showing an embodiment of a postcard-attached label of the present invention, in which FIG. 1A is a plan view and FIG. 1B is a cross-sectional view taken along line AA in FIG. FIG. 2 is a plan view showing a postcard sheet constituting the postcard-attached label of the present invention. FIG. 3 is a plan view showing a holding sheet constituting the label with a postcard of the present invention.
In this embodiment, the postcard-attached label 10 is schematically composed of a release paper 11, a holding sheet 21, and a postcard sheet 31, and these are sequentially stacked.
The postcard sheet 31 is composed of a first paper piece 32 and a second paper piece 33 which are divided into two along the folding line 34 in the long side direction. The first paper piece 32 and the second paper piece 33 are substantially equal in size.

  The release paper 11 includes a base material 12 and a release layer 13 provided on one surface 12a and made of a silicone resin. Then, one surface 13a of the release layer 13 of the release paper 11 forms a release surface.

The holding sheet 21 is adhered to one surface (release surface) 13a of the release layer 13 of the release paper 11 via an adhesive layer 22 provided on the one surface 21a.
Also, one surface 33a of the second paper piece 33 of the postcard sheet 31 is provided on the other surface 21b of the holding sheet 21, and is a first pseudo-adhesive made of a pressure-sensitive adhesive that can be pressure-bonded and peeled off at a predetermined pressure. It is detachably bonded to the other surface 21b of the holding sheet 21 through the layer 23.

The postcard sheet 31 is folded in two on the holding sheet 21 with the fold line 34 as a boundary, and the first paper piece 32 and the second paper piece 33 are pressure-bonded with a predetermined pressure and can be peeled off. A second pseudo-adhesive layer 35 made of a pressure-sensitive adhesive is detachably bonded.
Thereby, the other surface 32b of the first paper piece 32 and the other surface 33b of the second paper piece 33 face each other and are arranged inside the folded postcard sheet 31. Furthermore, one surface 32 a of the first paper piece 32 of the postcard sheet 31 forms the outermost surface of the postcard-attached label 10.

  Further, the second pseudo adhesive layer 35 is formed on the entire other surface 31a of the postcard sheet 31, that is, the entire other surface 32b of the first paper piece 32 and the entire other surface 33b of the second paper piece 33, or It is provided on the entire other surface 32 b of the first paper piece 32 or the entire other surface 33 b of the second paper piece 33.

On one surface 21 a of the holding sheet 21, a region extending from the one end 21 c of the holding sheet 21 to the other end 21 d side of the holding sheet 21 from a position facing the one end 31 b of the folded postcard sheet 31. And the non-adhesive part 24 in which the adhesive layer 22 does not exist is provided in the region extending in the short side direction of the postcard sheet 31.
The width β of the non-adhesive portion 24 is preferably 3 mm to 15 mm, and more preferably 5 mm to 10 mm.
In particular, in the non-adhesive portion 24, a region facing the one end 31 b of the folded postcard sheet 31 as a base end and extending to the other end 21 d side of the holding sheet 21 and the short side direction of the postcard sheet 31 The width α of the region extending to 1 is preferably 1 mm to 10 mm, and more preferably 2 mm to 3 mm. If the width α is less than 1 mm, the release paper 11 cannot be easily peeled off when the release paper 11 is peeled from the postcard-attached label 10 with the non-adhesive portion 24 as a peeling start end. On the other hand, if the width α exceeds 10 mm, the release paper 11 may be carelessly peeled from the postcard-attached label 10.

Further, on the other surface 21 b of the holding sheet 21, a triangular first non-adhesive portion 26 made of a printing layer is provided at one of the corners on the other end 21 d side of the holding sheet 21. The first non-adhesive portion 26 includes a printing layer provided on the first pseudo-adhesive layer 23 provided on the other surface 21b of the holding sheet 21, and the first pseudo-adhesive layer 23 is formed by the print layer. It is the part which has impaired the adhesiveness by covering.
And this 1st non-adhesion part 26 becomes a peeling start end at the time of peeling the postcard sheet 31 from the holding sheet 21.

  The size (area) and shape of the first non-adhesive portion 26 are not particularly limited, but the postcard sheet 31 is bonded to the other surface 21b of the holding sheet 21 via the first pseudo-adhesive layer 23. It is preferable to adjust so as not to impair the force.

  Further, the first non-adhesive portion 26 can be provided on the other surface 21b (specifically, on the first pseudo-adhesive layer 23) of the holding sheet 21 at the same time when the print information 25 is provided by various printing methods. it can.

  In addition, in this embodiment, although the case where the 1st non-bonding part 26 was provided in one of the corner | angular_side of the other end 21d side of the holding sheet 21 was illustrated, the label with a postcard of this invention is not limited to this. In the postcard-attached label of the present invention, the first non-adhesive portion may be provided at both corners on the other end side of the holding sheet.

On the other surface 32 b of the first paper piece 32 of the postcard sheet 31, a triangular second non-adhesive portion 40 made of a printing layer is formed at one of the corners on the other end 31 c side of the folded postcard sheet 31. Is provided. The second non-bonding portion 40 is composed of a printing layer provided on the other surface 32 b of the first paper piece 32, and the other surface 32 b of the first paper piece 32 is bonded to the second pseudo-adhesive layer 35. This is the part that is suppressed. Alternatively, the second non-bonding portion 40 is formed of a printing layer provided on the second pseudo-adhesion layer 35 provided on the other surface 32b of the first paper piece 32, and the second pseudo-adhesion is formed by this printing layer. By covering the layer 35, the adhesiveness is impaired.
The second non-bonding portion 40 serves as a peeling start end when peeling the first paper piece 32 from the second paper piece 33.

  The size (area) and shape of the second non-adhesive portion 40 are not particularly limited, but the second paper piece 33 with respect to the other surface 32b of the first paper piece 32 with the second pseudo adhesive layer 35 interposed therebetween. It is preferable to adjust so as not to impair the adhesive strength.

  The second non-bonding portion 40 is printed on the other surface 31a of the postcard sheet 31 (specifically, the other surface 32b of the first paper piece 32 and the other surface 33b of the second paper piece 33) by various printing methods. Information 38 and 39 can be provided at the same time.

  In addition, in this embodiment, the case where the 2nd non-adhesive part 40 is provided in one of the corners at the other end 31c side of the folded postcard sheet 31 on the other surface 32b of the first paper piece 32 is illustrated. However, the postcard label of the present invention is not limited to this. In the label with a postcard of the present invention, the second non-adhesive portion may be provided on both corners of the other end side of the folded postcard sheet on the other surface of the first paper piece.

  Predetermined print information 25 is provided on the other surface 21 b of the holding sheet 21. The print information 25 includes, for example, matters related to the campaign contents displayed by the postcard-attached label 10 and information (serial number) used as a proof of authenticity of the postcard sheet 31 used for the campaign application. It is done.

In a state where the postcard sheet 31 is folded in two and adhered to the holding sheet 21, one surface 32a of the first paper piece 32 forms the outermost surface, and predetermined print information 36 is provided on the one surface 32a. It has been. Examples of the print information 36 include campaign contents.
Further, on one surface 32 a of the first paper piece 32, one of the corners on the other end 31 c side of the postcard sheet 31 has a portion corresponding to the second non-adhesive portion 40 to the first paper piece 33 to the first paper piece 33. Print information 37 indicating a peeling start end when peeling the paper piece 32 is provided.

Predetermined print information 38 is provided on the other surface 32 b of the first paper piece 32 constituting the postcard sheet 31. The print information 38 includes, for example, an entry field for filling in items necessary for applying for a campaign (quiz answer, applicant's name, age, gender, address, etc.).
Predetermined print information 39 is provided on the other surface 33 b of the second paper piece 33 constituting the postcard sheet 31. Examples of the print information 39 include a campaign application destination (such as an address of a department in charge of a company).
Further, the authenticity of the postcard sheet 31 is determined on any side of the postcard sheet 31 (one side 32a or the other side 32b of the first paper piece 32, one side 33a or the other side 33b of the second paper piece 33). In order to do so, print information that matches the print information that proves the authenticity provided on the holding sheet 21 can be provided.

Next, a method for using the postcard-attached label 10 will be described.
The seller peels the release paper 11 from the label 10 with a postcard, and sticks the laminate of the holding sheet 21 and the postcard sheet 31 to a predetermined position (side surface, etc.) on the surface of the target product such as a beverage multipack. To do.
In this state, the entire surface of the one surface 21a of the holding sheet 21 excluding the non-adhesive portion 24 is adhered to the surface of the target product, and the above-described laminate is in close contact with the surface of the target product. The print information 36 (campaign contents) provided on one surface 32a of the first paper piece 32 can be confirmed at a glance. On the other hand, the print information 38 and 39 provided on the other surface 32b of the first paper piece 32 and the other surface 33b of the second paper piece 33 constituting the postcard sheet 31 cannot be confirmed.

On the other hand, in order for the consumer who purchased the target product to which the label with the postcard is attached to apply for the campaign displayed on the label, first, the second paper provided on the first paper piece 32 of the postcard sheet 31 is used. The first paper piece 32 is peeled from the second paper piece 33 using the non-adhesive portion 40 as a peeling start end, and the folded postcard sheet 31 is developed. Next, the postcard sheet 31 is peeled from the holding sheet 21 using the first non-adhesive portion 26 provided on the holding sheet 21 as a peeling start end.
Accordingly, the consumer can apply for the campaign after filling in the postcard sheet 31 with the items necessary for applying for the campaign.

  According to the postcard-attached label 10, the holding sheet 21 is adhered to the release paper 11 via the adhesive layer 22 provided on the one surface 21 a, and the one surface 33 a of the second paper piece 33 is the first pseudo-adhesive. The postcard sheet 31 is folded on the holding sheet 21 in a detachable manner to the other surface 21b of the holding sheet 21 through the layer 23, and the first paper piece 32 and the second paper piece 33 are second pseudo bonded. Since it is adhered through the layer 35 so as to be peeled off, the entire surface of the one surface 21a of the holding sheet 21 to which the postcard sheet 31 forming the main body of the label is adhered is attached to a target product such as a beverage multipack. In the campaign displayed on one surface 32a of the first paper piece 32 constituting the postcard sheet 31 while preventing the postcard sheet 31 from being accidentally dropped from the target product. A, without compromising the appearance of the subject merchandise, it can be displayed so as to be easily confirmed from the outside.

Also, on one surface 21 a of the holding sheet 21, the one end 21 c of the holding sheet 21 is the base end, and the other end 21 d side of the holding sheet 21 is closer to the one end 31 b of the folded postcard sheet 31. Since the non-adhesive portion 24 where the adhesive layer 22 does not exist is provided in the crossing region and the region extending in the short side direction of the postcard sheet 31, the release paper 11 is inadvertently removed from the label 10 with the postcard. While preventing peeling, the release paper 11 can be easily peeled from the postcard-attached label 10 using the non-adhesive portion 24 as a peeling start end.
Further, the first surface 21b of the holding sheet 21 is provided with a triangular first non-adhesive portion 26 made of a printing layer at one of the corners on the other end 21d side of the holding sheet 21. The postcard sheet 31 can be easily peeled from the holding sheet 21 using the one non-adhesive portion 26 as a peeling start end.
Further, on the other surface 32b of the first paper piece 32 of the postcard sheet 31, a triangular second non-adhesive portion made of a printing layer is provided at one of the corners on the other end 31c side of the folded postcard sheet 31. Since 40 is provided, the first paper piece 32 can be easily peeled from the second paper piece 33 by using the second non-bonding portion 40 as a peeling start end.

  In addition, as a pseudo-adhesion layer which adhere | attaches each sheet | seat so that peeling is possible, it can also consider using an existing technique suitably, such as using a pressure sensitive adhesive, adhesion | attachment by a varnish, and utilizing a two-layer film.

It is a schematic block diagram which shows one Embodiment of the label with a postcard of this invention, (a) is a top view, (b) is sectional drawing which follows the AA line of (a). It is a top view which shows the postcard sheet | seat which comprises the label with a postcard of this invention. It is a top view which shows the holding sheet which comprises the label with a postcard of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Label with postcard, 11 ... Release paper, 12 ... Base material, 13 ... Release layer, 21 ... Holding sheet, 22 ... Adhesive layer, 23 ... First 24 ... non-adhesive part, 25 ... printing information, 26 ... first non-adhesive part, 31 ... postcard sheet, 32 ... first paper piece, 33 ... 2nd paper piece, 34 ... fold line, 35 ... 2nd pseudo adhesion layer, 36, 37, 38, 39 ... printing information, 40 ... 2nd non-bonding part.

Claims (2)

A label with a postcard formed by sequentially stacking a release paper, a holding sheet, and a postcard sheet composed of a first paper piece and a second paper piece divided into two in the long side direction,
The holding sheet is adhered to the release surface of the release paper via an adhesive layer provided on one surface thereof,
One surface of the second paper piece is detachably bonded to the other surface of the holding sheet via the first pseudo adhesive layer,
The postcard sheet is folded in the longitudinal direction on the holding sheet, and the first paper piece and the second paper piece are detachably bonded via a second pseudo adhesive layer,
One surface of the holding sheet is a region extending from the one end of the holding sheet to the other end side of the holding sheet rather than a position facing one end of the half-folded postcard sheet, and the postcard sheet A label with a postcard, characterized in that a non-adhesive part in which the adhesive layer does not exist is provided in a region extending in the short side direction. The other surface of the holding sheet is provided with a first non-adhesive portion made of a printed layer at at least one of the corners on the other end side, and the other surface of the first paper piece is folded in half. The postcard-attached label according to claim 1, wherein a second non-adhesive portion made of a printed layer is provided on at least one of the corners on the other end side of the postcard sheet.

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