JP3178683U - Container with POP label - Google Patents

Abstract

To improve sales promotion, a container with a label for holding a promotional item, a package insert, or the like with a label having a display portion protruding from a product is provided.
A base sheet 3 having an adhesive layer formed on the entire lower surface and a display sheet 4 having a print display surface such as a POP display on the surface of the base sheet 3 The POP label is formed by halving and laminating the applied non-adhesive region 7 and the adhesive region not subjected to paste-killing treatment. The adhesive layer in the first region of the base sheet 3 is adhered to the end surface of the flat portion 12 of the container with the crease imaginary line as a boundary, and the sales promotion material 13 is exposed on the adhesive layer exposed in the second region in contact with the non-adhesive region 7 Glue. Further, the container is a self-contained tapered container, a self-contained packaging box with a header, or a bag-shaped container.
[Selection] Figure 1

Description

  The present invention is able to exert a POP effect by sticking so that it partially protrudes from the product for advertising purposes, and at the same time, promotional materials such as bonuses and postcards, attached documents, etc. (hereinafter referred to as promotional materials). It is related with the container which stuck the label which can fasten to goods.

  In general, a label that aims at sales promotion of a product called a POP (Point Of Purchase) label is used in a display sales form of the product at a store. The POP label is a label that was developed with the aim of visually appealing the features and effects of the product to the consumer separately from the label attached to the product body and the container. It is affixed separately so that a part protrudes from the container, and is expected to exert advertising effects.

  The merchant intends to display the product with a prize such as a bonus to further promote the sale of the product. Gifts such as extras are usually fastened to products with tapes and labels, double-sided tape, header bags, shrink wraps, and the like. Patent Document 2 discloses an advertising tag provided with a bag body for storing bonus items. Patent Document 3 discloses a tape body for attaching a trial product or a bonus to a product.

JP 2008-191522 A JP 2003-43919 A JP 2005-53994 A

  However, it is uneconomical and not good to use labels and tapes for attaching promotional items such as bonuses after attaching POP labels to products, even for sales promotion, reducing advertising costs And the smartness of the product sales and packaging is required.

  The present invention has been made in consideration of such problems, and an object of the present invention is to provide a container with a POP label that has the function of retaining promotional advertising effects and sales promotion materials in sales of products at stores. To do.

  In order to achieve the above object, the present invention provides a base sheet 3 having an adhesive layer 2 formed on the entire lower surface, a display sheet 4 having a printed display surface 4a on the surface of the base sheet 3, and a crease imaginary line 6. A POP label is formed that is divided into two parts, a non-adhesive region 7 that has undergone paste-killing treatment and an adhesive region that has not undergone paste-killing treatment. The promotional material 13 was adhered to the end face of the flat portion 12 of the container and the adhesive layer exposed in the second region 32 in contact with the non-adhesive region 7.

  Moreover, the container which has the said flat part was used as the self-supporting taper container and the packaging box with a header.

  Further, the container having the flat part was a bag-like container, and an opening through which a bar for hanging display was inserted was formed at the upper center of the display sheet.

  According to the present invention, in combination with the sales promotion effect as a POP label, it is possible to expect the effect of further promoting the consumer's willingness to purchase by keeping promotional items and the like.

It is a perspective view which shows the sales packing figure of the goods which affixed the POP label which shows the Example of this invention on the self-supporting tube container, and fastened the sales promotion thing etc. FIG. FIG. It is the same partial enlarged side view. 2 is a cross-sectional view of the POP label. FIG. It is a perspective view which shows the sales packing figure which stuck the POP label of this invention to the self-supporting type pouch container, and fastened the sales promotion thing etc. It is a perspective view which shows the sales package figure which affixed the POP label of this invention on the self-supporting clear case, and fastened the promotional material. It is a perspective view which shows the sales package figure which affixed the POP label of this invention on the self-supporting paper pack, and fastened the promotional material. It is a perspective view which shows the sales package figure which affixed the POP label of this invention on the self-supporting packaging box with a header, and fastened the sales promotion thing. It is a front view which shows the sales package which stuck the POP label to the bag-shaped container suspended and displayed, and fastened the sales promotion thing etc.

Hereinafter, the present invention will be described in detail with reference to embodiments shown in the drawings.
The figure shows the configuration of an embodiment of the present invention. As shown in the cross-sectional view of FIG. 5, the POP label 1 is formed with an adhesive layer 2 formed on the entire bottom surface and a base sheet 3 attached to a product or a container. On the base sheet 3, a display sheet 4 having a printed display surface 4a such as a POP display for sales promotion is laminated on the surface with an adhesive layer 5 interposed therebetween. The adhesive layer 5 between the display sheet 4 and the base sheet 3 has a varnish in the region of the label length direction (indicated by an arrow X in the figure) with the crease imaginary line 6 as a boundary when it is attached to the container. A layer is formed, a non-adhesive region 7 is formed and laminated by a so-called paste killing process
The display sheet 4 and the base sheet 3 are configured to peel from each other in the non-bonding region 7.

  In the example, the base sheet 3 is a polypropylene film having a thickness of 20 μm, the display sheet 4 is a polyethylene terephthalate film having a thickness of 50 μm, and both films are laminated to form a POP label substrate. The pressure-sensitive adhesive layer 2 of the base sheet 3 is formed of, for example, a known pressure-sensitive pressure sensitive adhesive such as rubber, acrylic or urethane. The adhesive layer 5 for laminating the base sheet 3 and the display sheet 4 may be a pressure-sensitive adhesive using a known adhesive. Reference numeral 8 denotes a release paper carrying the POP label 1. Furthermore, the shape of the label is not limited, and may be rectangular or circular.

  As is apparent from the perspective view of FIG. 1, the state where the POP label 1 is attached to the product is attached to the sealed flat portion 12 opposite to the cap 11 of the self-standing tube container 10 which is a tapered container. . That is, the base sheet 3 is bonded to the surface side 10a of the tube container 10 by the adhesive layer 2 so that the POP label 1 straddles the end surface of the flat portion 12, and the base sheet 3 is bisected by the crease virtual line 6. 3 is adhered to the second region 32 in contact with the non-adhesive region 7 by the adhesive layer 2 exposing the upper edge portion 13a of the sales promotion article 13 or the like (see FIG. 4).

  In the base sheet 3, when the first region 31 is adhered to the flat portion 12 of the container 10, and the promotional material 13 is adhered to the second region 32, the sales sheet etc. The base sheet 3 and the display sheet 4 are peeled and separated in the non-adhesive region 7 subjected to the paste killing process, and the promotional material 13 is placed on the back side of the container so as to straddle the end surface of the flat part 12 of the container 10. It hangs down to 10b. On the other hand, the display sheet 4 is separated from the base sheet 3 laminated in the non-adhesion region 7 so that the upper half of the display sheet 4 protrudes from the container 10 (see FIG. 4).

  When the promotional material 13 is pasted by the base sheet 3, a part of the adhesive layer 2 is formed on both sides of the promotional material 13 if the area to be adhered of the promotional material 13 is smaller than the width of the POP label 1. 2a and 2b are exposed. The promotional material 13 is partially adhered to the back side 10b of the flat portion 12 of the container 10 by the adhesive layers 2a, 2b exposed on both sides, and the promotional material 13 is attached to the container even during the transportation of the container. By holding it together, it is possible to prevent dropouts and deformation of promotional items.

  In the above-described embodiment, an example in which a POP label is attached to a self-supporting tube container 10 that is a typical example of a tapered container and a promotional material is attached is described. However, the container 10 is a self-supporting type having a flat portion. It may include all tapered containers. For example, as a tapered container, a pouch container 20 containing a refill liquid such as a shampoo as shown in FIG. 6 or a clear case 30 shown in FIG. 7 (in a form of containing a product such as cosmetics in a transparent plastic sheet or plastic film case). A self-supporting case), a paper pack container 40 such as a milk pack shown in FIG. 8, and a packaging box 50 with a header shown in FIG. 9 are applied.

  Furthermore, the container having a flat portion as shown in FIG. 10 may be a bag-like container 60. In this case, since the container itself is not self-supporting, it is hung on the central upper surface 4b of the display sheet 4 protruding outside the container. An opening 4c is formed which is inserted into a lower display bar (not shown). In that case, the display sheet 4 has a rigidity sufficient to suspend and hold the bag-like container.

  The present invention is configured as described above, and the POP label is attached to one end of the container, and approximately half of the POP label protrudes on the outside of the container, and the other half has a packing form to which promotional items are attached. The label can be provided with a POP display function and a holding function for promotional items, etc., which can be expected to promote sales of products, reduce advertising costs, and improve product sales.

  In addition, the sales promotion items, etc. should have a width equal to or smaller than the label width of the POP label, and when the sales promotion items etc. are affixed to the container, a part of the sales promotion items, etc. is placed in the container by the adhesive layer of the label base sheet. It is held on the surface, and it is possible to suppress the swinging, deformation, and dropout of the promotional items during the conveyance.

DESCRIPTION OF SYMBOLS 1 POP label 2 Adhesive layer 3 Base sheet 31 1st area | region 32 2nd area | region 4 Display sheet 4c Opening 5 Adhesive layer 6 Folding imaginary line 7 Non-adhesion area | region 10 Self-standing tube container 12 Flat part 13 Promotional goods etc. 20 Pouch container 30 Clear case 40 Paper pack container 50 Packaging box with header 60 Bag-shaped container

Claims (5)

  Non-adhesive in which a base sheet 3 having a pressure-sensitive adhesive layer 2 formed on the entire lower surface and a display sheet 4 having a printed display surface 4a on the surface of the base sheet 3 are subjected to a paste process with a crease line 6 as a boundary. The POP label is formed by halving and laminating the region 7 and the adhesive region not subjected to the paste-killing process, and the adhesive layer in the first region 31 of the base sheet 3 is flattened in the container 10 with the fold imaginary line 6 as a boundary. A container with a POP label, characterized in that a promotional material or the like or a package insert 13 is adhered to the adhesive layer exposed in the second region 32 that is adhered to the end surface of the portion 12 and is in contact with the non-adhesive region 7.   The container with a POP label according to claim 1, wherein the container having the flat portion is a self-supporting tapered container.   The container with a POP label according to claim 1, wherein the container having the flat portion is a self-supporting packaging box with a header.   The container with a POP label according to claim 1, wherein the container having the flat portion is a bag-shaped container.   The container with a POP label according to claim 1 or 4, wherein an opening 4c inserted through a bar for hanging display is formed at an upper center portion of the display sheet.

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