JP5040661B2 - Information collection system - Google Patents

Description

  The present invention is to provide an information collection system using the function of an IC tag for analyzing the value of a potential product based on data access to an IC tag arranged on a product shelf corresponding to the product. . It is another object of the present invention to provide an information collection system that collects potential data related to an unconscious interest in a customer's product.

  A cash register installed in a store in recent years has a system that quickly provides the manufacturer with information on the sales status of the product, such as what product was sold and how much it was purchased, and what age people purchased it. As a result, products other than the best-selling items are immediately removed from the product shelves so that the product configuration to be sold can be quickly handled.

  For example, there is a merchandise management POS system at a convenience store. POS is an acronym for Point of Sales (point-of-sales management). When selling products, POS stores information on what customers, when and how much they bought at the store. It is a product management system that records every time it is sold, and uses the results as inventory management and marketing materials. In addition to precise inventory and order management, it is easy to analyze and utilize in conjunction with other data, such as comparing sales trends at multiple stores and grasping trends by overlapping weather and sales. There is a merit. For this reason, it is used as a system for collecting marketing materials, especially in franchise chains. In addition, if information on products sold in stores is recorded in advance on a host computer (store controller), product information can be searched based on barcode information at the time of sale, and purchased products can be accurately recorded on receipts. This is a secondary advantage of the POS system.

  Price information is sent from the store controller provided at the cash register to the POS terminal. The POS terminal combines the information and the product code obtained from the bar code reader to calculate the price of the product.

  On the other hand, all the sales-related information input from the POS terminal is sent to the store controller and recorded. Based on the information accumulated every day in this way, the shop staff can predict what products will sell and when. You can also analyze the products one by one and find out the best-selling products.

  Convenience stores that have chain operations connect each store and headquarters with a network, and centrally process data at the headquarters to make it easier to grasp the best-selling products and common best-selling products in each region. ing. It is possible to keep the purchase price low by purchasing common products at the headquarters rather than at each store. Also, by analyzing the information of each store, it is possible to customize the delivery time and quantity to each store.

  As a technology to promote sales of products that customers are interested in, analyze the trends of products purchased by customers based on the information of products that customers enter, and provide information to customers based on the analysis results A product information management apparatus is provided (for example, Patent Document 1).

  In addition, it has been proposed that a radio wave transmitted from a portable information terminal activates a non-contact IC tag storing product detailed information and transmits the product detailed information to the portable information terminal (for example, Patent Document 2). ).

  Further, it has been proposed to provide merchandise information to the user's mobile terminal when the time measuring device provided in the shopping cart has not been accounted for after a predetermined time has elapsed since the user's use start time (for example, Patent Document 3).

In addition, it is provided that the user collects information on an object that the user is interested in at a store or a museum (for example, Patent Document 4).
JP 2002-047661 A JP 2003-316873 A JP 2004-288108 A JP 2005-031733 A

  Convenience store product management systems have a shorter product rotation cycle than other retail stores. If they don't sell, they are called “dead muscles” and immediately disappear from the store. The food industry, which has already deepened ties with convenience stores, has great advantages, such as creating hit products that are sold exclusively at convenience stores, but is also being forced to change its structure by revising its production system.

  In the case of such a system, the number of products purchased and the purchase layer are aggregated at the cash register, and the information is sent to the management host, but only the classification of products that can be sold and products that cannot be sold is divided, and why they sell or why they do not sell. I do not know the information.

  In this case, the manufacturer immediately developed and put on sale a similar item of the best-selling product, but there was no reason why the product other than the best-selling product could not be sold or why it was not attracting attention from the customer at all. . Apart from that, the technology of IC tag has recently been developed, and a service to provide information on the product by reading the IC tag information attached to the product with an IC reader attached to a portable terminal or the like has started. ing. However, the current service is merely to know the detailed contents of the product, which is beneficial for the customer, but is not so beneficial for the manufacturer.

  For example, it is conceivable to provide a mechanism for acquiring information related to customer product purchases using an IC tag, and this mechanism can provide useful information to the manufacturer. However, there is a problem with the method of using such an IC tag. In the process of acquiring information related to the customer's product purchase and the process of providing the information to the manufacturer, personal information such as the customer's purchase history may be leaked to a third party.

  In view of the above problems, the present invention integrates the product management system of a convenience store and the system of the IC tag function to effectively utilize the IC tag function and to prevent the personal information of the customer from being leaked. It aims at providing the system which becomes effective with respect to both persons.

According to the disclosed technology, in an information collection system that collects information related to evaluation of product sales, the product information of the product is stored, the product information transmitting means for transmitting the product information is provided, and the tag is arranged together with the product And receiving means for receiving the product information transmitted from the tag when the customer is within the range for confirming the product by hand, which is possessed by the customer and can communicate with the tag. , A reader having an opening state indicating either opened or unopened for each product information and product identification information of the product, a reader having a point storage area for storing a point value, and the reader When the opened state and the product identification information are received, and the opened state indicates that the product information has been opened, it is counted as an access to the product information A count means for storing the number of accesses and the product identification information, and adding the points for the number of the opened product information to the reader by issuing to the reader, and based on the product identification information If the number of sales of the product is compared with the number of accesses, and if the number of accesses is higher than the number of sales of the product, there is a potential value indicating that there is a potential product value corresponding to the product identification information Product value judging means for setting information in a storage area, and extracting the product identification information in which the latent value presence information is set from the storage area, and improving the product in the storage area Product list creating means for creating a list.

  With such an information collection system, even if a product is low in sales, it can be easily estimated whether it is a product that cannot be sold at all or a product that can be sold soon. Products can be introduced. Also, useful information can be collected without imposing unnecessary burdens on customers.

  As a means for solving the above-described problems, the present invention may cause a computer to execute a program that performs the above-described means. Moreover, it can also be set as the storage medium which memorize | stored such a program.

  According to the present invention, even if the product is low in sales, it can be easily inferred whether it is a product that cannot be sold at all or a product that can be sold in a short period of time. Can be thrown in. Also, useful information can be collected without imposing unnecessary burdens on customers.

It is a figure which shows the outline | summary of the system which concerns on this invention. It is a figure which shows the basic store adaptation example of the system 1000. FIG. It is a figure which shows the hardware constitutions of the IC tag used with the system which concerns on one Example of this invention. It is a figure which shows the hardware constitutions of the counter reader | leader used with the system which concerns on one Example of this invention. It is a figure which shows the hardware constitutions of the IC reader used with the system which concerns on one Example of this invention. It is a figure which shows the hardware constitutions of the host computer in the system which concerns on one Example of this invention. It is a figure which shows the basic processing flow which concerns on one Example of this invention. It is a figure which shows the basic processing flow which concerns on one Example of this invention. It is a figure which shows the table produced as a result of performing the processing flow in the basic shop application example shown in FIG. It is a figure which shows the graph based on the table shown to FIG. 8A. It is a figure which shows the shop application example which concerns on 1st Example of this invention. It is a figure which shows the processing flow in the shop application example shown in FIG. 9 which concerns on one Example of this invention. It is a figure which shows the shop application example which concerns on 2nd Example of this invention. It is a figure which shows the processing flow in the shop application example shown in FIG. 11 which concerns on 2nd Example of this invention. It is a figure which shows the example of setting information. It is a figure which shows the example of a merchandise information list. It is a figure which shows the processing flow which concerns on 3rd Example of this invention. It is a figure which shows the other example of a merchandise information list. It is a figure which shows the example of the merchandise information aggregation table managed by the host computer which concerns on 4th Example of this invention. It is a figure which shows the example of a questionnaire total result. It is a figure which shows the example of the graph based on the merchandise information aggregation table shown in FIG. It is a figure which shows the example of a screen which sets the information regarding reception of merchandise information. It is a figure which shows the example of a screen which displays the information regarding the merchandise information received in the shop.

Explanation of symbols

1 store, 1-1 mobile reader 1-2 mobile terminal 30-2
2 Door 3 Cash register 10, 10-1, 10-2 IC tag 11 Antenna 12 Rectifier 13 Demodulator 14 Modulator 15 Memory 16 Control unit 20, 20-1 Counter reader 20-2 Reader (for power supply)
21 antenna 22 transmitter 23 receiver 24 control unit 25 memory 26 network communication unit 30 IC reader 31 antenna 32 transmitter 33 receiver 34 control unit 35 memory 40 information terminal 50 data collection unit 51 CPU
52 Memory unit 53 Display unit 54 Output unit 55 Input unit 56 Communication unit 57 Storage device 58 Driver 59 Storage medium 100 Host computer 1000 System B System bus GF170, GF220 Graph TB170 Table 180 Setting information 182, 184 Product information list TB200 Product information total Table 300 Survey results

  Hereinafter, embodiments of the present invention will be described with reference to the drawings.

  In the following embodiments, a method for obtaining new potential information by fusing a physical quantity system and an IC tag system is provided. Specifically, product information is input to an IC tag attached to a product shelf. The products are divided into categories, and the number of accesses is counted by the IC reader in the store only when the IC tag is accessed. When accessing with a portable information terminal such as a cellular phone, an error occurs in the accumulated number when accessed many times. Therefore, the cellular phone number (unique code) is counted only once in 1h. In addition to IC tag information, a product having a certain amount of weight is provided with a weight counter for each type, and the number of times the customer picks up the product is counted. Since it is considered that people who take in and out of the product shelf many times are rare, in the case of a weight counter, there is no need to set a limit on the number of times. As an application example, it is possible to construct a shoplifting prevention system.

  Next, the products actually sold and the number of times the IC tag is accessed (or weight counter) are graphed. The best-selling products are expected to have high sales because they meet customer requirements without looking at product information. Next, looking at products that do not contribute to sales at all, that is, products that are removed from the product shelf in a few weeks, they are broadly divided into those that have a high count and those that do not have a count at all. It can be determined that improvement is necessary for a product having no count at all because there is no customer interest. However, products that cannot contribute to sales even with a large number of counts are presumed to be products that cannot be sold because of another bottleneck. Since such a product is a product with potential demand, the manufacturer can re-enter the product with some improvement based on this information.

  In addition, information is automatically transmitted from the IC tag (for example, transmitted by e-mail). When the information is received by a communication means such as wireless by a mobile phone or the like, the product information of the IC tag is recorded in the memory of the mobile phone. The customer may or may not see the product information transmitted from the IC tag later. After that, when the customer leaves the store or visits the same store again, the product information that was previously sent to the customer is aggregated to determine if the product is not interested, When opened, it can be determined that the product is of some interest.

  In addition, information is automatically transmitted from the IC tag (for example, transmitted by e-mail). When the information is received by a communication means such as wireless by a mobile phone or the like, IC tag information is recorded in the memory of the mobile phone. For example, the sent e-mail is stored in a questionnaire format, and the customer opens it, answers the questionnaire, and records it in the memory of the mobile phone. Thereafter, when the customer visits the store again, the information received from the mobile phone by e-mail or the like is used to count whether or not the questionnaire has been opened. For example, when a customer answers a questionnaire, a point is added to the mobile phone, and the points are accumulated so that a right such as a discount can be obtained.

  Since the information transmitted from the IC tag as described above becomes considerably large, the product information acquired in such a form is controlled to be automatically deleted when a certain time limit has passed.

  The information transmitted from the IC tag as described above is not collected at the same store, and a reading device is installed in a facility often used by people. For example, a station platform or a post office. In this way, opening data and questionnaires can be collected unconsciously, so it does not take time.

  When such information is not exchanged, the customer may set the automatic mail reception of the mobile phone to non notification. As a result, it is possible to provide a system that considers those who are not interested in collecting such information and those who are concerned about leakage of personal information at a very low level.

  Hereinafter, the embodiment of the present invention will be described in detail.

FIG. 1 is a diagram showing an overview of a system according to the present invention. Oite the system 1000 shown in FIG. 1, the host computer 100 and one or more counter reader 20 are electrically connected to a network such as a LAN (Local Area Network), each counter reader 20 with one or more of the IC tag 10 Is a non-wiring (non-contact) communicable connection, and each IC tag 10 and the IC reader 30 constitute a non-wiring (non-contact) communicable connection. For example, it is configured by RFID (Radio Frequency-IDentification).

  The host computer 100 is a computer device, and is disposed, for example, in a center that collects and manages sales information from a plurality of stores. The counter reader 20 is provided at the cash register of each store, and performs processing such as information storage, information transmission to the host computer 100, and information input from the outside. The IC tag 10 is placed on a product shelf sold in a store, holds product information about the placed product, supplies power by receiving radio waves from the outside, and transmits product information and counts access from the outside Send numbers. The IC reader 30 is held by a customer who has visited the store, generates radio waves to the IC tag 10, reads data from the IC tag 10, and stores the read data.

  An example of application of such a system 1000 to a store will be described. FIG. 2 is a diagram illustrating a basic store adaptation example of the system 1000. In FIG. 2, when a customer enters from the door 2 of the store 1, for example, a portable IC reader 30 is distributed. Since the IC reader 30 is distributed at a store, the IC reader 30 does not have information for identifying a customer.

  The IC tag 10 is installed on the product shelf corresponding to the product A, the product B, the product C, the product D, the product E, the product F, the product G, and the product H. The installed IC tag 10 stores product information related to the corresponding product in advance. Moreover, it is not limited to one product with respect to one product shelf. When a plurality of products are arranged on the product shelf 1, the IC tag 10 is installed corresponding to each product.

  In the store, if the customer confirms that the product is the target product by hand or confirms the content of the product that is interested in the hand, the customer approaches the product shelf within a predetermined distance. The IC tag 10 adds 1 to the counter as access to the product by the radio wave generated from the IC reader 30. The IC reader 30 used in the store 1 may transmit identification information indicating the IC reader 30 to the generated radio wave.

  The counter values added by the IC tag 10 in this way are collected from all the IC tags 10 to the counter reader 20 by radio waves generated from the counter reader 20. For example, information such as a counter value is collected at a predetermined time interval. When the counter reader 20 completes information collection from all the IC tags 10, it makes a network connection to the host computer 100, and transfers product access information including a counter value, product identification information for identifying the product, and the like.

  The hardware configurations of the IC tag 10, the counter reader 20, the IC reader 30, and the host computer 100 for realizing such a store adaptation example will be described.

  FIG. 3 is a diagram showing a hardware configuration of an IC tag used in a system according to an embodiment of the present invention. In FIG. 3, the IC tag 10 includes an antenna 11, a rectifier 12, a demodulator 13, a modulator 14, a memory 15, and a control unit 16. The antenna 11 receives non-contact power and signals via radio. The memory 15 stores various information according to the use of the IC tag 10, and the control unit 16 controls the entire IC tag 10 by a CPU (Central Processing Unit), and performs various processes according to the use of the IC tag 10. Execute.

  A signal received by the antenna 11 is supplied to the rectifier 12 and the demodulator 13. That is, the radio wave received by the antenna 11 is superimposed not only with a radio wave intended to supply power via the rectifier 12 but also with an AM (Amplitude Modulation) modulated signal, a clock signal, etc. for information communication purposes. . The electric power received by the antenna 11 is boosted by a resonance action by a capacitor (not shown) connected in parallel with the inductance L of the antenna itself, and supplied to the rectifier 12 as an AC voltage.

  The rectifier 12 converts the AC voltage supplied from the antenna 11 into a DC voltage. The rectifier 12 includes a regulator for supplying a constant DC voltage to the load. The rectifier 12 supplies a constant DC voltage to the demodulator 13, the modulator 14, the memory 15, and the control unit 16.

  The demodulator 13 demodulates the signal received via the antenna 11 and supplies the demodulated signal to the control unit 16. The modulator 14 modulates the signal supplied from the control unit 16 and wirelessly transmits the signal via the antenna 11.

  FIG. 4 is a diagram showing a hardware configuration of the counter reader used in the system according to the embodiment of the present invention. The counter reader 20 shown in FIG. 4 performs power supply and wireless communication to the IC tag 10 shown in FIG. The counter reader 20 is installed in each store, and includes an antenna 21, a transmitter 22, a receiver 23, a control unit 24, a memory 25, and a network communication unit 26.

  The control unit 24 of the counter reader 20 controls the entire counter reader 20 by a CPU (Central Processing Unit), and transmits radio waves from the transmitter 22 via the antenna 21 in order to collect information from the IC tag 10. The IC tag 10 receives the radio wave from the counter reader 20 from the antenna 11. As described with reference to FIG. 3, an electromotive force is generated due to the resonance action of the inductance and the capacitance, and a DC voltage is generated by the rectifier 12 of the IC tag 10 of FIG.

  A circuit (IC chip) inside the IC tag 10 operates based on the DC voltage, and the control unit 16 of the IC tag 10 reads out necessary information from the memory 15, and reads the read information from the modulator 14 through the antenna 11. To transmit as a radio signal.

  The receiver 23 of the counter reader 20 receives a signal from the IC tag 10 via the antenna 21 and supplies the received signal to the control unit 24.

  The control unit 24 processes the information included in the received signal into a predetermined information format and controls the network communication unit 26 to control the host computer as product access information including a counter value, product identification information for identifying the product, etc. Data transfer to 100.

  FIG. 5 is a diagram showing a hardware configuration of an IC reader used in the system according to the embodiment of the present invention. The IC reader 20 shown in FIG. 5 is distributed to each customer and performs wireless communication when the distance from the IC tag 10 approaches several centimeters. The antenna 11, the transmitter 32, the receiver 33, and the control are performed. A unit 34 and a memory 35.

  The control unit 34 of the IC reader 30 controls the entire IC reader 30 by a CPU (Central Processing Unit), and transmits radio waves from the transmitter 32 via the antenna 31 in the basic store application example described with reference to FIG. Then, information indicating access is transmitted. The IC tag 10 receives the radio wave from the IC reader 30 from the antenna 11. As described with reference to FIG. 3, an electromotive force is generated due to the resonance action of the inductance and the capacitance, and a DC voltage is generated by the rectifier 12 of the IC tag 10 of FIG.

  A circuit (IC chip) inside the IC tag 10 operates based on the DC voltage, and the control unit 16 of the IC tag 10 adds 1 to the counter value of the memory 15 based on the access information received from the IC reader 30.

  Thereafter, the control unit 16 of the IC tag 10 may transmit information indicating the end of the addition process of the counter value as a radio signal from the modulator 14 via the antenna 11. The receiver 33 of the IC reader 30 receives a signal indicating the end of the counter value addition process from the IC tag 10 via the antenna 31 and supplies the received signal to the control unit 34. The control unit 34 of the IC reader 30 may stop transmission of information indicating access in response to this signal.

  In addition, in a store application example described later, when product information or the like is provided from the IC tag 10, a hardware configuration such as a display unit that displays information in addition to the configuration of the IC reader 30 is provided.

  In this case, when a radio wave is transmitted from the transmitter 32 of the IC tag 10 via the antenna 31 and information indicating access is transmitted, the control unit 16 of the IC tag 10 reads the necessary information from the memory 15 and reads the read information. Is transmitted as a radio signal from the modulator 14 via the antenna 11.

  The receiver 33 of the IC reader 30 receives the signal from the IC tag 10 via the antenna 31 and supplies the received signal to the control unit 24. The control unit 34 processes the information included in the received signal into a predetermined information format, and causes the display unit to display the information.

  FIG. 6 is a diagram showing a hardware configuration of the host computer in the system according to the embodiment of the present invention. The host computer 100 shown in FIG. 6 includes a CPU (Central Processing Unit) 51, a memory unit 52, a display unit 53, an output unit 54, an input unit 55, a communication unit 56, a storage device 57, and a driver 58. And is connected to the system bus B.

  The CPU 51 controls the host computer 100 according to a program stored in the memory unit 52. The memory unit 52 includes a RAM (Random Access Memory), a ROM (Read-Only Memory), and the like, and is obtained by a program executed by the CPU 51, data necessary for processing by the CPU 51, and processing by the CPU 51. Stored data. Further, a partial area of the memory unit 52 is allocated as a work area used for processing by the CPU 51.

  The display unit 53 displays various information required under the control of the CPU 51. The output unit 54 has a printer or the like, and is used for outputting various types of information in accordance with instructions from the user. The input unit 55 includes a mouse, a keyboard, and the like, and is used by a user to input various information necessary for the host computer 100 to perform processing. The communication unit 56 is a device for controlling communication with the counter reader 20 or the like when the host computer 100 is connected to the counter reader 20 or the like via, for example, the Internet or a LAN (Local Area Network). The storage device 57 is composed of, for example, a hard disk unit, and stores data such as programs for executing various processes.

  A program that realizes processing performed by the host computer 100 is provided to the host computer 100 by a storage medium 59 such as a CD-ROM (Compact Disc Read-Only Memory). That is, when the storage medium 59 storing the program is set in the driver 58, the driver 58 reads the program from the storage medium 59, and the read program is installed in the storage device 57 via the system bus B. . When the program is activated, the CPU 51 starts its processing according to the program installed in the storage device 57. The medium for storing the program is not limited to a CD-ROM, and any medium that can be read by a computer may be used. The program for realizing the processing according to the present invention may be downloaded via the network by the communication unit 56 and installed in the storage device 57.

  A processing flow in the basic store application example shown in FIG. 2 will be described. 7A and 7B are diagrams showing a basic processing flow according to an embodiment of the present invention. A processing flow for accumulating sales information at each cash register 3 will be described with reference to FIG. 7A. In FIG. 7A, the host computer 100 receives the sales information transferred from each cash register 3 of each store 1 via the network (step S1). Then, the number of sales is accumulated (α) for each product identification information for identifying the product indicated in the sales information, and is stored in the storage area of the host computer 100 for each product identification information.

  Next, a processing flow for specifying a potential product based on product access information indicating the number of accesses (count value) to the product at each store 1 will be described with reference to FIG. 7B. In FIG. 7B, when each counter 1 accesses the IC tag 10 from the counter reader 20 (step S11), the count value is output from the IC tag 10 to the counter reader 20 (step S12). The counter reader 20 transmits identification information indicating that it is the counter reader 20 and acquires a count value from the IC tag 10.

  When the count value is collected from each IC tag 10, the counter reader 20 transmits the product access information in which the count value is associated with the product identification information to the host computer 100 via the network (step S13). The product access information may include additional information such as store identification information for identifying the store 1.

  It is determined whether a predetermined time (for example, 10 minutes) has elapsed (step S14). The measurement of the predetermined time may be performed by the counter reader 20 or the host computer 100. When the host computer 100 measures time, it requests each counter reader 20 to collect information every predetermined time. Each counter reader 20 executes processing from step S11 in response to a request from the host computer 100.

  On the other hand, when the predetermined time has not elapsed or when it is determined that the product access information has been received from all the counter readers 20, the host computer 100 determines each product based on the product identification information indicated in the product access information. The count value is added together to obtain the number of accesses for each product (step S15).

  Based on the product identification information, the host computer 100 obtains the cumulative sales number (α) from the storage area in which the cumulative sales number (α) for each product identification information is stored in step S2 of FIG. 7A, and in step S15. The calculated number of accesses is compared (step S16).

  If the cumulative number of sales (α) and the number of accesses are both lower than the predetermined value, the host computer 100 determines that the product identified by the product identification information has a low product value and needs to be switched to a new product. Assuming that the product is a product, sales stop information indicating the stop of the sales is set in the storage area in correspondence with the product identification information (step S17-2).

  On the other hand, when the cumulative number of sales (α) and the number of accesses are both equal to or exceed the predetermined value, the host computer 100 further determines whether the number of accesses is higher than the cumulative number of sales (α) (step). S18).

  When the number of accesses is higher than the cumulative number of sales (α), the host computer 100 determines that the product identified by the product identification information has a potential request and associates it with the product identification information. The potential value information indicating that there is a great merchandise value is set in the storage area (step S18-2).

  Then, the host computer 100 extracts product identification information in which latent value presence information is set from the storage area, creates a product list as products that can be sold if it is improved, and responds to an administrator's request. Is displayed on the display unit 53 (step S18-4). In addition, a product list may be created as a product to be switched to a free sample so that the customer can actually try it.

  On the other hand, for a product other than a product whose access count is higher than the cumulative sales number (α) (when the access count matches the cumulative sales count (α)), the host computer 100 determines that it is a standard product. Then, the continuous display information indicating continuous display is set in the storage area in association with the product identification information (step S19).

  In step S18, it may be determined whether the number of accesses is higher than the cumulative total number of sales (α) to which the predetermined additional value is added.

  By such processing, a table TB170 as shown in FIG. 8A is created in the storage area of the host computer 100. FIG. 8A is a diagram showing a table created as a result of executing the processing flow in the basic store application example shown in FIG.

  The table TB170 stores the total number of sales, the number of accesses, and the category indicating the sales status for each product identification information. As product identification information, there are products “A”, “B”, “C”, “D”, “E”, “F”, “G”, and “H”. “10”, “250”, “10”, “30”, “200”, “100”, “30”, and “20”, and the access count is “30”, “15”, “250”, “40”, “50”, “10”, “2”, and “200”, and the categories are “sales stop”, “continuation display”, “with potential value”, “continuation display”, “continuation display” , “Continuous display”, “sales stop”, and “potential value”.

  The host computer 100 can also display the created table TB170 on the display unit 53.

  Based on such a table TB170, the host computer 100 can display a graph GF170 as shown in FIG. 8B on the display unit 53, for example. FIG. 8B is a diagram showing a graph based on the table shown in FIG. 8A. In FIG. 8B, the left vertical axis of the graph GF170 represents the cumulative number of sales, and the right vertical axis represents the number of accesses.

  It can be seen that among the products B, D, E, and F classified as products for continuous display, in particular, the products B and E are hot selling products. Moreover, it turns out that the goods A and the goods G classified into the goods of a sales stop become a goods removed.

  The product C and the product H classified as products with potential value show that the number of accesses is higher than the cumulative number of sales, and thus it can be seen that the products can be expected to be sold by improvement.

  Here, the product D may be classified as a product whose sales are suspended in comparison with the predetermined value in step S17 of FIG. 7B, but the number of accesses is the sales among the products classified as products whose sales are suspended. If it is higher than the number of times, there is a possibility that the sales will still increase, so that it may be determined that it is a continuous display in order to see the situation.

  The product developer can specify the product to be improved by using such a result. Therefore, it is possible to try to improve the product development without wasting the time and cost required so far.

  FIG. 9 is a diagram showing a store application example according to the first embodiment of the present invention. In the store 1-1 shown in FIG. 9, as the IC reader 30, a customer possesses a mobile phone having an IC reader function (hereinafter referred to as a mobile reader 30-1). Instead of holding the number of accesses, the IC tag 10-1 stores product information and transmits the product information to the portable reader 30-1. After sending the merchandise information, the IC tag 10-1 notifies the counter reader 20-1 that access has been made.

  The counter reader 20-1 counts the number of accesses to each product information and notifies the information terminal 40 of the count result. The counter reader 20-1 does not directly communicate with the host computer 100 through the network, but communicates with the information terminal 40 provided in the cash register 3 by wireless or wired (for example, network connection). And network communication. The information terminal 40 is a terminal controlled by a CPU, and includes at least a memory and a communication unit in addition to the CPU.

  FIG. 10 is a diagram showing a processing flow in the store application example shown in FIG. 9 according to an embodiment of the present invention. In FIG. 10, when a new product arrives at the store 1-1 (step S101), product information is input to the IC tag 10-1 corresponding to each new product (step S102).

  When the customer visits the store, the specific frequency is transmitted to the product of interest in the store 1-1 (step S103). For example, assume that the customer is interested in the product C.

  The IC tag 10-1 determines whether or not a signal from the portable reader 30-1 has been received (step S104). If no signal has been received, the process returns to step S103 to wait for reception of a signal from the portable reader 30-1.

  On the other hand, when a signal is received from the portable reader 30-1 at a specific frequency, the IC tag 10-1 corresponding to the product C acquires the unique number of the portable reader 30-1. For example, it may be a mobile phone number. Further, the IC tag 10-1 acquires information indicating whether or not the product information of the product C is already acquired from the portable reader 30-1 and stored in the storage area (whether or not product information is acquired) ( Step S105).

  The output of the product C based on the presence / absence of product information acquisition is determined (step S106). When the product information of the product C has already been acquired, the IC tag 10-1 has already detected as a plurality of signal processing and does not transmit the product information of the product C. Alternatively, when the product information of the product C has been acquired, the date and time when the mobile reader 30-1 previously acquired is also acquired from the mobile reader 30-1, or the product information preset in the product information is valid. A predetermined period indicating a period or the like is acquired from the portable reader 30-1, and whether or not rewriting is necessary is compared with the date and time set in the IC tag 10-1, thereby determining the output of the product information. If the date and time acquired last time is the same as the date and time set in the IC tag 10-1, or if the date and time set in the IC tag 10-1 has not passed the valid period, the IC tag 10-1 The product information may not be transmitted. Then, the process returns to step S103.

  On the other hand, when the mobile reader 30-1 has not acquired the product information of the product C, the IC tag 10-1 transmits the product information of the product C to the mobile reader 30-1 (step S107). If the date and time acquired last time is older than the date and time set in the IC tag 10-1, or if the date and time set in the IC tag 10-1 has passed the valid period, the IC tag 10-1 The product information may be transmitted. When the IC tag 10-1 transmits product information to the portable reader 30-1, the current time or validity period is transmitted.

  The IC tag 10-1 notifies the counter reader 20-1 that the product C has been accessed once (step S108). At this time, product identification information for identifying the product C may be notified. The counter reader 20-1 counts and stores the number of accesses notified for each product identification information in the memory 25.

  The counter reader 20-1 determines whether or not the total time has come (step S109). If it is not the total time, the process returns to step S103. On the other hand, when the total time is reached, the counter reader 20-1 transmits the product identification information stored in the memory 25 and the number of accesses corresponding to the information terminal 40 (step S110). The information terminal 40 transmits the product identification information received from the counter reader 20-1 and the corresponding number of accesses to the host computer 100 (step S111).

  As shown in FIG. 8A, the host computer 100 creates a table TB170 that manages the cumulative number of sales and the number of accesses collected from each store 1-1 for each product identification information, as shown in FIG. 8B. The graph GF170 is displayed on the display unit 53.

  Next, in the second embodiment, a case where the IC tag 10 shown in FIG. 2 automatically transmits information will be described. FIG. 11 is a diagram showing a store application example according to the second embodiment of the present invention. In the store 1-2 shown in FIG. 11, as an IC reader 30, a customer has a mobile terminal 30-2 having an IC reader function. Product information is stored in the IC tag 10-2 instead of holding the number of accesses, and power is always supplied from the reader 20-2 to constantly transmit the product information to the mobile terminal 30-2.

  The data collection unit 50 confirms whether or not the product information transmitted to the mobile terminal 30-2 has been accessed. The data collection unit 50 is an information processing apparatus controlled by a CPU, and includes at least a memory and wireless and wired communication means in addition to the CPU. The data collection unit 50 is arranged near the door 2 and is mobile when a customer returns. The access state to the product information is acquired from the terminal 30-2, the number of accesses to each product information is totaled, and the total result is notified to the information terminal 40. The information terminal 40 communicates with the host computer 100 via a network. The information terminal 40 is a terminal controlled by a CPU, and includes at least a memory and a communication unit in addition to the CPU.

  Although FIG. 11 shows an example in which the IC tag 10-2 is installed corresponding to the product, in the store 1-2, the IC tag 10-2 is not installed corresponding to the product arranged on the product shelf. May be.

  FIG. 12 is a diagram showing a processing flow in the store application example shown in FIG. 11 according to the second embodiment of the present invention. In FIG. 11, when a new product arrives at the store 1-2 (step S201), product information is registered in the IC tag 10-2 for each new product (step S202).

  When the customer visits the store (step S203), in the store 1-2, each IC tag 10-2 receives power supply from the reader 20-2 and stores the product information registered in the memory 15 of the IC tag 10-2. The call is automatically sent (step S204).

  When the mobile terminal 30-2 receives information from the IC tag 10-2 (step S205), the mobile terminal 30-2 can determine whether or not the product information can be received from the IC tag 10-2 with reference to the setting information of the mobile terminal 30-2. It is determined whether or not (step S206). If reception is impossible, the process ends. On the other hand, if it can be received, product information is distributed from the IC tag 10-2 (step S207). The setting information is configured as shown in FIG.

  The mobile terminal 30-2 refers to the setting information and determines whether or not the product information of the receivable category has been distributed (step S208). If it is not the delivery of product information of a receivable category, the received product information is discarded and the process is terminated. On the other hand, in the case of distribution of receivable category product information, the mobile terminal 30-2 stores the product information in the memory 35 (step S209). The merchandise information is stored in the memory 35 as a merchandise information list as shown in FIG.

  When the customer of the mobile terminal 30-2 goes out of the store, the mobile terminal 30-2 communicates with the data collection unit 50, and opens the product information received by the mobile terminal 30-2 and the product identification information (the store The store identification information to be identified may be added), the time when the product information is acquired, and the information related to the product are transmitted to the data collection unit 50 (step S210). For example, the data collection unit 50 may access and read product information stored in the mobile terminal 30-2, or may be transmission from the mobile terminal 30-2 by means such as e-mail.

The data collection unit 50 checks whether there is opened product information from the received product information list (step S211). If there is no product information that has been opened, the process ends. On the other hand, when there is opened product information, the data collection unit 50 counts the number of accesses for each product identification information (step S212).
The data collection unit 50 determines whether the total time has come (step S213). If the total time is not reached, wait until the total time is reached. On the other hand, when the total time has come, the data collection unit 50 transmits the product identification information stored in the memory and the number of accesses corresponding to the information terminal 40 (step S214). The information terminal 40 transmits the product identification information received from the data collection unit 50 and the corresponding number of accesses to the host computer 100 (step S215).

  As shown in FIG. 8A, the host computer 100 creates a table TB170 in which the cumulative number of sales and the number of accesses collected from each store 1-2 are managed for each product identification information, as shown in FIG. 8B. The graph GF170 is displayed on the display unit 53.

  FIG. 13 is a diagram illustrating an example of setting information. In FIG. 13, setting information 180 includes, as main items, a “reception” item for setting acceptance or rejection of reception of product information, a “category” item for setting a category to be received, and transmission to the data collection unit 50. And a “call” item for setting a method.

  In the “reception” item, either “accept” or “reject” can be set as an option. In this example, “accept” is selected. For example, when “accept” is set, information is received even for an e-mail by a specific type of e-mail different from e-mail, C-mail, etc. (for example, as a tag mail described below). The received product information can be collected as a specific type of e-mail, and the operability can be improved when referring to the product information received by the customer.

  In the “Category” item, “all” that receives all product information, “drinking water” that receives product information for drinking water, “snack” that receives product information for snacks, “bento that receives product information for lunch ”,“ Bread ”for receiving bread product information, and“ Desert ”for receiving dessert product information, one or more can be selected. In this example, product information of “drinking water”, “snack”, and “bento” is set to be received.

  In the “transmission” item, either “automatic” that allows access by the data collection unit 50 or “manual” that transmits the received product information to the data collection unit 50 by e-mail or the like according to the intention of the customer can be selected. And In this example, “automatic” is set.

  FIG. 14 is a diagram illustrating an example of a product information list. In FIG. 14, each record of the product information list includes an unsealed state indicating opening or unopened, a code indicating product identification information, an acquisition time, and the content of product information. In this example, the opened product information is the product A and the product E, and the unopened product information is the product B.

  Next, in the store application example according to the second embodiment, a mechanism for issuing points to customers according to the opened state of the product information will be described as a third embodiment. FIG. 15 is a diagram showing a processing flow according to the third embodiment of the present invention. Since the processing is the same up to step S209 in the processing flow shown in FIG. 12, illustration and description thereof are omitted.

  In FIG. 15, when the customer of the mobile terminal 30-2 goes out of the store, the mobile terminal 30-2 starts from the list of product information received by the mobile terminal 30-2 before starting communication with the data collection unit 50. It is checked whether there is unopened product information (step S311). If there is no product information that has been opened, the process ends. On the other hand, when there is opened product information, the opened product information is transmitted to the data collection unit 50 (step S312).

  The data collection unit 50 counts the number of accesses for each product identification information based on the received opened product information (step S313). Then, the opened merchandise information is deleted from the memory 35 of the mobile terminal 30-2 (step S314).

  The data collection unit 50 issues points corresponding to the number of product information opened on the mobile terminal 30-2 (step S315). The points are added to the point value in the point storage area in the memory 35 of the mobile terminal 30-2 (step S316).

  The data collection unit 50 determines whether the total time has come (step S317). If the total time is not reached, wait until the total time is reached. On the other hand, when the total time is reached, the data collection unit 50 transmits the product identification information stored in the memory and the number of accesses corresponding to the information terminal 40 (step S318). The information terminal 40 transmits the product identification information received from the data collection unit 50 and the corresponding number of accesses to the host computer 100 (step S319).

  FIG. 16 is a diagram illustrating another example of the product information list. In FIG. 16, the product information list 184 stored in the mobile terminal 30-2 includes, for example, No. , Open state indicating open or unopened, code indicating various identification information, acquisition time, product information, and a questionnaire indicating whether or not a questionnaire is answered.

  Mail No. Indicates, for example, the order when product information is received from the IC tag 10-2.

  In the code indicating various kinds of identification information, first, the opened state indicates that the content of the product information is opened or unopened. Next, Code is, for example, its own station No. Indicates information for specifying the mobile terminal 30-2 such as a mobile phone number or an IP number. Next, product identification information for identifying products such as “A”, “B”, “E”, and “F” is shown. Next, store identification information such as “α store” and “β store” is shown. This store identification information may not be present, and other identification information may be added as necessary.

  The acquisition time indicates the reception time of the product information obtained from the IC tag 10-2. The comment indicates the content of the product information. The questionnaire indicates whether or not there is an answer to the questionnaire attached to the product information. When only product information is viewed and the questionnaire is not answered, the opened state indicates “opened”, but the questionnaire indicates “no answer”.

  For example, when the setting information of the mobile terminal 30-2 is the setting information 180 shown in FIG. 13, since the transmission is automatically performed, the data collection unit 50 accesses the mobile terminal 30-2 and opens the merchandise information. Collect data only for those records. Then, the data collection unit 50 calculates the opened state as point 1, and calculates the state answered in the questionnaire as point 3, and transmits the point total to the mobile terminal 30-2.

  In the case of this merchandise information list 184, since two merchandise information is opened and one questionnaire is answered, the total point becomes “5” and is stored in the memory 35 of the mobile terminal 30-2. By storing the points for each manufacturer of the products in the mobile terminal 30-2, if the points of a certain manufacturer are accumulated, a privilege based on the products or discount can be obtained. The money paid by discounting is paid by the manufacturer, but since the manufacturer can also obtain information on the customer's interest in the product, there is a merit for both the manufacturer and the customer.

  Hereinafter, in the fourth embodiment, a processing example of product access information collected from each store 1 by the host computer will be described.

  FIG. 17 is a diagram showing an example of a product information aggregation table managed by the host computer according to the fourth embodiment of the present invention. The product information aggregation table TB200 shown in FIG. 17 is a table showing the result of totaling the product information list 184 collected from each store 1 every predetermined period (for example, every week or every month) in the host computer 100.

  In the product information aggregation table TB200, products are classified for each of the product categories “drinking water”, “bento”, “snack”, etc., and the release time, the number of sales, the number of accesses, The values of items such as questionnaire results are managed.

  The product information aggregation table TB200 may be a result of aggregation for each store 1 or may be an aggregation result of all stores 1. The product information aggregation table TB200 is displayed on the display unit 53 by the host computer 100. For example, when the administrator clicks “list ○” of the product K indicating that there is a questionnaire result with a mouse or the like, for example, a questionnaire total result as shown in FIG. 18 is displayed on the display unit 53.

  FIG. 18 is a diagram illustrating an example of a questionnaire count result. In the questionnaire total result 300 shown in FIG. 18, for example, the purchase ratio of the product K by age, the evaluation of the price of the product K, the evaluation of the content of the product K, the evaluation of the taste of the product K, and the evaluation by comparison with other products The ratio of the evaluation category is indicated by a pie chart for each item such as the feature to be evaluated of the product K.

  FIG. 19 is a diagram showing an example of a graph based on the product information aggregation table shown in FIG. A graph GF220 shown in FIG. 19 shows that the host computer 100 uses the product information aggregation table TB200 shown in FIG. 17 to indicate the number of sales on the left vertical axis, the number of accesses on the right vertical axis, and the product category on the horizontal axis. It is the graph created so that a brand name might be shown. The sales target lines 220a, 220, and 220c are set for each category, and the sales situation is easy to grasp.

  The administrator refers to the product information tabulation table TB200 of FIG. 17 and the graph GF220 of FIG. 19, and in the category “drinking water”, the product A has a stable sales volume, a small number of accesses, and no questionnaire results. The product B is a popular new product that indicates that the number of sales is high, the number of accesses is large, and that there is a questionnaire result, and the product C is a low number of sales, the number of accesses is small, and the questionnaire results Product D is a product that has not been sold, Product D has a low number of sales, has a large number of accesses, is a product that can be sold with a questionnaire result, Product E has a high number of sales, and a small number of accesses. Since there is no time yet to evaluate the product with a questionnaire result, the product may have a rapid decline in sales. That, and it can be verified.

  In this category “drinking water”, the factor to be improved can be verified by referring to the questionnaire result 300 as shown in FIG. For example, clarify the age group to be targeted, adjust the price lower, make the amount appropriate for the age group to be targeted, adjust the taste, clarify the features of the product D, etc. Can be considered.

  In addition, in the category “Bento”, the product F is an unpopular product with a medium number of sales, a small number of accesses, and a questionnaire result, and it is necessary to review the future sales plan with reference to the questionnaire result aggregation. . Product G is a popular product with a large number of sales, a large number of accesses, and a questionnaire result, and Product H is a product with a small number of sales, a large number of accesses, and a possibility of selling with a questionnaire result. Based on temporary discounts and questionnaire results, it is determined that there is a possibility that sales will increase due to small improvements in products.

  Furthermore, in the category “snack”, the product I is a product that has a small number of sales, a large number of accesses, and a potentially sellable product with a questionnaire result, and the product J has a medium number of sales, the number of accesses However, since the number of days has passed since the release date, it is necessary to pay attention to the discrepancy between sales and the number of accesses. It is possible to consider that the number is large, the number of times of access is large, and the product is a popular product with questionnaire results.

  For example, the manager can set the number of sales for each category to large, medium, and small, and the large, medium, and small ranges are displayed on the graph as horizontal lines. The same applies to the number of accesses. By providing such means, the host computer 100 can output the examination result.

  Furthermore, the transition of the number of sales and the number of accesses from the release date for each product may be graphed. By paying attention to the subsequent transitions, for example, for the product G shown in FIG. 17 and FIG. 19, the number of sales and the number of accesses are large, but the access suddenly increases with the number of days elapsed since the release date “05/5/10”. When falling, it can verify that the popularity to the goods G may have fallen. This can be determined by the rate of decrease in the number of accesses within a predetermined period.

  On the other hand, with regard to the product I and the product K released in the same period shown in FIG. 17 and FIG. 19 by paying attention to the previous transition, the number of accesses for the product I increases according to the number of days elapsed from the release date. If it is, it can be verified that there is a possibility that the number of sales will increase. This can be determined by the rate of increase in the number of accesses within a predetermined period.

  Accordingly, since the product for which the sales forecast is to be adjusted is specified, the manager can perform a process of adjusting the inventory so as to be able to cope with the rapidly forecasted sales quantity.

  Thus, by displaying not only the number of sales but also the number of accesses together in the graph, it becomes easy for the manager (or product developer) to consider not only the product sales plan but also the improvement method.

  Next, screen examples displayed on the portable reader 30-1 as the IC reader 30 and the mobile terminal 30-2 will be described with reference to FIGS.

  FIG. 20A to FIG. 20G are diagrams illustrating examples of screens for setting information related to reception of product information. In FIG. 20A, an initial screen is displayed, indicating that IC tag information can be set.

  When the customer selects “IC tag information setting”, as shown in FIG. 20B, a screen for setting whether to receive (accept) or not (reject) product information is displayed. The When the customer sets “reject”, a screen as shown in FIG. 20F is displayed, and the setting is completed. When the customer selects “accept”, a selection screen for a category to be received is displayed as shown in FIG.

  For example, when “groceries” is first selected as the category received by the customer, a groceries setting screen as shown in FIG. 20D is displayed. The customer further selects an item to receive from the food product. For example, “Drinking water”, “Snack”, and “Bento” are selected. Returning to the screen of FIG. 20C, when the customer next selects “magazine information”, a screen as shown in FIG. 20E is displayed. In FIG. 20E, the customer further selects an item to be received from the clothing. For example, “male”, “underwear”, “shirt”, and “jumper” are selected.

  In this way, after selecting detailed items from the category selected in FIG. 20C, the received product information and its product information are opened or unopened as shown in FIG. 20F. A screen for setting the transmission of information including the status is displayed. When the customer selects “automatic”, the received product information and information including the opened state indicating that the product information is opened or not opened are read by the access by the data collection unit 50 shown in FIG. On the other hand, when the customer receives “manual”, the product information received by an operation of the customer by e-mail or the like and the information including the opened state indicating that the product information is opened or not opened are transmitted.

  When all the above settings are completed, the screen shown in FIG. 20G is displayed, and the customer is notified of the end of the settings.

  FIG. 21 (A) to FIG. 21 (D) are diagrams showing examples of screens for displaying information related to product information received in the store. In FIG. 21A, a screen for selecting mail is displayed. Here, it is assumed that the product information is received in an e-mail format.

  The tag e-mail described below is a type of e-mail dedicated to product information stored in the IC tags 10-1 and 10-2, and is a specific e-mail different from e-mail and C-mail. The tag mail provides product information in a data format that cannot be referenced unless it is opened.

  The tag mail is controlled not to be transmitted when it is determined that the same product information has already been provided by the processing in steps S105 and S106 of FIG. Alternatively, when product information that has been received by the portable reader 30-1 and the mobile terminal 30-2 on the receiving side of the tag mail is received again, reception control may be performed so as to reject or not store the received product information. Good.

  When the customer receives the tag mail, a screen showing a list of tag mails is displayed as shown in FIG. The tag mail list is displayed based on the data configuration of the product information list 184 shown in FIG. As items, items such as a state indicating opening or unopening, a code indicating various types of identification information, an acquisition time when the product information is acquired by receiving the tag mail, and whether or not there is a response to the questionnaire are shown.

  When the customer selects the second unopened product information, the product information as shown in FIG. 21C is displayed. As the product information, a description of the product, an image of the product, a feature of the product, and the like are displayed. When the customer selects “return” after referring to the product information, the customer returns to the tag mail list of FIG. 21B and can select other product information.

  On the other hand, when “questionnaire” is selected, a questionnaire screen as shown in FIG. 21D is displayed. When not answering the questionnaire, it is possible to return to the screen of FIG. 21B or FIG. 21C by selecting “Return”. For this product information, no questionnaire response is shown in the tag mail list.

  As an item of the questionnaire, for example, one answer is selected from a list that is displayed in a pull-down menu with options for items displayed in a graph in FIG. 18 such as age, price, and taste. When all the questionnaire items are answered using options and “To Tag Mail” is selected, the screen returns to the screen shown in FIG. The customer can select product information to be referred to next.

  The information set by the customer's operation after providing the merchandise information is provided to the data collection unit 50 by the transmission method set by the customer on the transmission setting screen shown in FIG. If “automatic” is set, access by the data collection unit 50 is permitted, but if “manual” is set, if the customer does not intend to provide information, such information is stored in the data collection unit 50. There is no need to send to.

  In the tag mail list shown in FIG. 21B, tag mail that has passed a predetermined time may be automatically deleted. In this case, the predetermined time may be a time elapsed from the acquisition time of the tag mail, or may be an expiration date set for each tag mail.

  From the above, according to the present invention, even if the product is low in sales, it can be easily inferred whether it is a product that cannot be sold at all or a product that can be sold in a short period of time. Can be introduced. Also, useful information can be collected without imposing unnecessary burdens on customers.

  Further, according to the present invention, the merchandise management system of the convenience store (store) and the system of the IC tag function are merged to produce a merit for the producer (manufacturer). Further, by effectively utilizing the IC tag function, it is possible to generate merit for individuals and merit for producers without leaking personal information.

  The potential demand for the product can be recognized from the number of accesses to the product information stored in the IC tag.

  The present invention is not limited to the specifically disclosed embodiments, and various modifications and changes can be made without departing from the scope of the claims.

Claims (9)

In an information collection system that collects information related to product sales evaluation,
Product information of the product is stored, the product information transmitting means for transmitting the product information, and a tag arranged with the product,
Receiving means for receiving the product information transmitted from the tag when the customer is within the range for confirming the product by hand, which is possessed by the customer and can communicate with the tag; A reader having an opening state indicating either opened or unopened for each product information and product identification information of the product, and a reader having a point storage area for storing a point value;
The opened state and the product identification information are received from the reader, and when the opened state indicates that the product information has been opened, the number of accesses counted as an access to the product information, and the product identification information, Counting means for storing and adding to the point value by issuing points for the number of opened product information to the reader;
Based on the product identification information, the number of sales of the product is compared with the number of accesses, and if the number of accesses is higher than the number of sales of the product, the potential product value is associated with the product identification information. Merchandise value judging means for setting information with potential value indicating that it is in a storage area;
Product list creation means for extracting the product identification information in which the latent value presence information is set from the storage area and creating a list of products that can be sold if they are improved in the storage area. An information collection system characterized by The tag is an electronic tag having a storage area in which the product identification information is stored, enabling a predetermined process to be executed with the frequency received from the reader as an electromotive force.
The information collection system according to claim 1, wherein the counting unit is provided in the electronic tag.   3. The information collecting system according to claim 1, wherein the reader is a mobile phone of the customer set so as to be able to receive the product information transmitted from the tag by the customer's selection.   The said tag uses the frequency sent from the tag reader for power supply as an electromotive force, The said merchandise information transmission means transmits the said merchandise information, The Claim 1 characterized by the above-mentioned. Information collection system.   The reader has a function of reading the product information transmitted from the tag and the product identification information of the product, and receives the product information in accordance with selection of acceptance or rejection of reception set by a customer The information collection system according to claim 1, wherein the information collection system is an information collection system.   6. The product value determination means identifies a product for which a sales forecast is to be adjusted based on a transition of the number of accesses with the number of days of sales of the product. 6. Information collection system.   The merchandise value determination means sets sales stop information indicating a stop of sales in the storage area corresponding to the product identification information when both the number of sales of the product and the number of accesses are lower than a predetermined value. The information collection system according to claim 1, wherein the information collection system is characterized in that:   The merchandise value determination means sets, in the storage area, continuous display information indicating that display is continued in correspondence with the merchandise identification information when the access count matches the number of sales. The information collection system according to any one of claims 1 to 7. In an information collecting method for collecting information related to evaluation of product sales, a computer,
The product information of the product is stored, the product information is transmitted, and the tag placed together with the product is possessed by the customer, and the customer who can communicate with the tag is within a range for confirming the product by hand If the product is sent, the reader that receives the product information transmitted from the tag when it can be received, the opened state indicating either opened or unopened for each product information and the product identification information of the product When the opened state indicates that the product information has been opened, the access count counted as access to the product information and the product identification information are stored, and the number of the opened product information is stored. A count procedure for adding to the point value stored in the leader's point storage area by issuing
Based on the product identification information, the number of sales of the product is compared with the number of accesses, and if the number of accesses is higher than the number of sales of the product, the potential product value is associated with the product identification information. A merchandise value determination procedure for setting information with potential value indicating that it exists in a storage area;
A product list creation procedure for extracting the product identification information in which the latent value presence information is set from the storage area and creating a list of products that can be sold if they are improved in the storage area; An information collecting method characterized by the above.

Images