JP5011027B2 - Customer information transaction system, customer information transaction method, server, and program - Google Patents

Description

  The present invention relates to a customer information transaction system, a customer information transaction method, a server, and a program.

  Conventionally, a management server that manages settlement of electronic commerce and a terminal are connected by a communication network such as the Internet, and a customer purchases a store product registered in the management server by operating a browser on the terminal side. The system is known. In this electronic commerce system, there has been a demand for recommending sales information (advertisement distribution) using customer information recorded in a management server for sales promotion on the store side.

Regarding the recommendation of sales information in the electronic commerce system, the techniques described in Patent Documents 1 and 2 are known. Patent Document 1 collects information related to customer behavior such as a customer's travel route in a store and a staying time at a sales floor, and analyzes and outputs a preference for each customer segment with respect to a product in relation to the customer's personal information. Technology is disclosed. Patent Document 2 discloses a technique for narrowing down customers based on purchase history information and electrically distributing participation solicitation for participating in market research.
JP 2006-185293 A JP-T-2003-527893

  However, the above-described conventional technique only recommends store sales information unilaterally to the customer side, and has no advantage for the customer side.

  An object of the present invention has been made in view of the above-described problems of the prior art, and a customer is profitable when sales information is recommended from a store to a customer by using customer information and electronic commerce is performed. Is to provide the technology to do so.

In order to solve the above-mentioned problem, the invention described in claim 1 includes a terminal used by a customer, a management server that receives purchase instruction information related to electronic commerce transmitted from the terminal, and the purchase instruction information. In a customer information transaction system in which a store server provided for each store providing goods or services to be purchased is connected to be able to communicate with each other,
The store server includes distribution means for distributing advertisement information of goods or services of the store to the terminal,
The management server
Storage means for storing customer customer information including purchase history information related to the customer's electronic commerce with the store of each store server communicatively connected to the management server ;
Accepting means for accepting information indicating permission to use for advertisement distribution by a designated store of customer information of the customer from the terminal of the customer;
A setting means for setting, for each store, whether or not to permit use of the customer information of the customer for advertisement delivery in accordance with information indicating the permission from the terminal;
The customer information including the purchase history information between the store and each store including the other store is stored in the store server of the designated store in which permission to use the customer information for the advertisement information is set by the setting means. A transmission means for transmitting;
When the purchase instruction information from the customer terminal is purchase instruction information for the advertisement information distributed to the terminal from the designated store in which permission for use in the advertisement distribution of the customer customer information of the customer is set by the setting means Point giving means for giving point information related to electronic commerce to customer information of the customer;
With
When the customer information is sent from the management server, the distribution means in the store server distributes the advertisement information to the customer terminal corresponding to the customer information based on the purchase history information .

According to a second aspect of the present invention, in the first aspect of the present invention, the transmission unit transmits the customer information to a store server of a designated store in which permission to use the customer information for advertisement distribution is set. The distribution ID indicating that it is further transmitted to the store server,
The storage means further stores the delivery ID,
The distribution means distributes the distribution ID including the advertisement information,
When the distribution ID included in the purchase instruction information from the terminal matches the distribution ID stored in the storage unit, the point granting unit adds point information related to electronic commerce to customer information of a customer corresponding to the terminal. Give.

The invention according to claim 3 is the invention according to claim 1 or 2 , wherein the customer information includes history information of point information given by the point giving means to the customer information of the customer,
The distribution means distributes the advertisement information to the terminal of the customer based on the history information of the point information.

According to a fourth aspect of the present invention, in the third aspect of the present invention, the point granting unit calculates the point information based on at least one of the purchase history information and the point information grant history information. Give.

The invention according to claim 5 is the invention according to any one of claims 1 to 4 , wherein the management server sets the degree of provision of the point information for each of the advertisement information distributed by the distribution means. Further comprising a grant point setting means for
The point giving means gives point information based on the giving condition set by the giving point setting means.

The invention according to claim 6 is the invention according to claim 5 ,
The transmitting means further transmits information indicating the degree of granting of the point information to a store server of a store in which permission to use customer information for advertisement distribution is set by the setting means,
The distribution means distributes the advertisement information by including the degree of provision of the point information in the advertisement information.

The invention according to claim 7 provides a terminal used by a customer, a management server that receives purchase instruction information related to electronic commerce transmitted from the terminal, and a product or service purchased by the purchase instruction information A customer information transaction method of an electronic commerce system in which a store server provided for each store to be connected is connected to be communicable with each other,
The management server stores customer information of the customer including purchase history information related to the customer's electronic commerce with a store of each store server connected to the management server in a communicable manner, and the customer's customer Information indicating that permission to use for advertisement distribution by a designated store of information is received from the terminal of the customer, and use of the customer information of the customer for advertisement distribution according to the information indicating the permission from the terminal The purchase history between each store including the store and other stores in the store server of the designated store in which permission for use in advertisement distribution of customer information is set. sends the customer information that information has been included,
When the store information is sent from the management server, the store server delivers the advertising information to the customer terminal corresponding to the customer information based on the purchase history information ,
When the management server is that the purchase instruction information from the customer terminal is purchase instruction information for the advertisement information distributed to the terminal from a designated store in which permission for use of the customer customer information for advertisement distribution is set Point information related to electronic commerce is given to the customer information of the customer.

The invention according to claim 8 communicates with a terminal used by a customer and a store server provided for each store providing a product or service purchased by purchase instruction information related to electronic commerce transmitted from the terminal. A management server that is connected to be capable of receiving the purchase instruction information;
Storage means for storing customer customer information including purchase history information related to the customer's electronic commerce with the store of each store server communicatively connected to the management server ;
Accepting means for accepting information indicating permission to use for advertisement distribution by a designated store of customer information of the customer from the terminal of the customer;
A setting means for setting, for each store, whether or not to permit use of the customer information of the customer for advertisement delivery in accordance with information indicating the permission from the terminal;
The customer information including the purchase history information between the store and each store including the other store is stored in the store server of the designated store in which permission to use the customer information for advertisement distribution is set by the setting means. A transmission means for transmitting;
The purchase instruction information from the customer terminal corresponds to the advertisement information distributed to the terminal based on the purchase history information from the designated store in which permission for use of the customer customer information for advertisement distribution is set by the setting means. Point giving means for giving point information related to electronic commerce to the customer information of the customer in the case of purchase instruction information;
Is provided.

The invention according to claim 9 communicates with a terminal used by a customer and a store server provided for each store providing a product or service purchased by purchase instruction information related to electronic commerce transmitted from the terminal. A management server computer that is connected to receive the purchase instruction information,
Storage means for storing customer customer information including purchase history information related to the customer's electronic commerce with the store of each store server communicably connected to the management server ;
Accepting means for accepting from the customer terminal information indicating that the customer store is permitted to use for advertisement distribution by a designated store of customer information;
Setting means for setting for each store whether or not to permit use of the customer information of the customer for advertisement delivery according to the information indicating the permission from the terminal;
The customer information including the purchase history information between the store and each store including the other store is stored in the store server of the designated store in which permission to use the customer information for advertisement distribution is set by the setting means. A transmission means for transmitting,
The purchase instruction information from the customer terminal corresponds to the advertisement information distributed to the terminal based on the purchase history information from the designated store in which permission for use of the customer customer information for advertisement distribution is set by the setting means. Point granting means for giving point information related to electronic commerce to the customer information of the customer in the case of purchase instruction information;
It is a program to make it function as.

According to the inventions described in claims 1, 7 , 8 , and 9 , the purchase of the advertisement information of the goods or services for each store based on the customer information permitted to be used for the advertisement distribution as a price for the point grant to the customer When the instruction information is accepted, the point information related to the electronic commerce can be given to the customer.
Further, advertisement information based on a purchase history related to the customer's electronic commerce with the store of each store server that is communicably connected to the management server can be distributed to the customer.

According to the third aspect of the present invention, the advertisement information based on the point grant history when the purchase instruction information for the advertisement information is accepted can be distributed to the customer.

According to the fourth aspect of the present invention, when purchase instruction information for advertisement information of goods or services for each store based on customer information is received, a purchase history related to the customer's electronic commerce, or advertisement information Point information based on a point grant history when purchase instruction information is accepted can be given.

According to the fifth aspect of the present invention, when the point granting condition is set for each advertisement information to be distributed, and purchase instruction information for the advertisement information of the product or service for each store based on the customer information is received. The point information based on the set grant condition can be given.

According to the invention described in claim 6 , it is possible to distribute the advertisement information including the point giving condition set for each of the distributed advertisement information.

According to the first, seventh , eighth , and ninth aspects of the present invention, permission for use of customer information for advertisement information is granted for each store, and the advertisement information of products or services in the store for which use permission is set is stored in the customer It can be delivered to.

According to invention of Claim 1, 7 , 8 , 9 , it can implement by the structure of the store server and management server for every store.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. However, the scope of the present invention is not limited to the following embodiments.

  First, the configuration of the electronic commerce system according to the present invention will be described. As shown in FIGS. 1 and 2, the electronic commerce system 100 is configured to include terminals 1 a, 1 b... Connected to a communication network N, a management server 2 a, a store server 2 b, and a storage device 3. The communication network N is a telephone network such as the Internet or a telecommunications carrier, a cellular phone communication network, and the like, and is connected between devices such as terminals 1a, 1b..., Management server 2a, store server 2b, etc. connected to the communication network N. Connect to enable data communication.

  The terminals 1a, 1b,... Are information processing terminals such as a PC (Personal Computer), a WS (Work Station), and a PDA (Personal Digital Assistant) equipped with a display device such as a display and an operation device such as a keyboard. Each of the terminals 1a and 1b includes a CPU (Central Processing Unit), a ROM (Read Only Memory), a RAM (Random Access Memory), and the like (all not shown). In the terminals 1a and 1b, functions as the advertisement receiving unit 101 and the product purchasing unit 102 are realized by the cooperation of the CPU and the program stored in the ROM.

  The management server 2a is an information device such as WS that can refer to, register, and update data stored in a storage device 3 such as an HDD (Hard Disk Drive). This data reference / registration / update is performed by SQL (Structured Query Language) or the like. The management server 2a includes a CPU, a ROM, a RAM, and the like (all not shown), and a store determination unit 201, a purchase history distribution unit 202, a sales management unit in cooperation with the CPU and a program stored in the ROM. 203, the function as the point reduction unit 204 is realized.

  The store server 2b is a server installed for each store that uses electronic commerce. Specifically, it is a web (Web) server or a mail server for each store, and distributes product information related to the store to the terminals 1a, 1b,. Here, the store is a virtual store on the communication network N. The store server 2b includes a CPU, a ROM, a RAM, and the like (all not shown), and in cooperation with the program stored in the CPU and the ROM, a purchase history acquisition unit 211, a purchase information analysis unit 212, an advertisement distribution The function as the unit 213 is realized.

  The storage device 3 stores a database 300. The database 300 is a relational database constructed such that various information relating to electronic commerce such as customer information, product information, and payment information can be referred to each other using a user ID, product ID, or the like as a key. Specifically, as shown in FIG. 2, a customer DB 301, a purchase history DB 302, a store DB 303, a distribution setting DB 304, a product DB 305, and the like that are referred to, registered, and updated from the management server 2a are included.

  As shown in FIG. 3, the customer DB 301 includes personal information such as “user ID” and “name” uniquely assigned to cooperate with other databases, and “acquisition points” that are point information related to electronic commerce for each customer. Etc., etc.

  For example, for a customer managed with a “user ID” of “1234”, a name such as “Oda ○ o” and a value such as “1050” are stored as point information owned by the customer.

  The point information related to electronic commerce is a point value that can be used in exchange for money in the electronic commerce. For example, when the point value and money are exchanged with the same value, a product having a monetary value equivalent to the point value can be purchased by using the point value for payment in electronic commerce.

  As illustrated in FIG. 4, the purchase history DB 302 is a database that stores purchase history for each customer by sequentially storing sales information related to electronic commerce for one customer in one record. The purchase history is constructed from “date and time of purchase” that is the date and time when the electronic commerce was conducted, “store” of the business partner, “product” that is the subject of the transaction, “point” that indicates whether or not points are given by the transaction, etc. Is done. In other words, the purchase history also stores a point grant history in electronic commerce.

  For example, for customers managed with “user ID” “1234”, purchase histories with purchase dates “2007 / XX / XX”, “2007 / XX / XX”... Are stored. Further, “2007 / XX / XX” indicates that points have been given to the history when “XX ramen” is purchased from the store whose store name is “XX store” for the amount “1000”. ○ ”is stored.

  As shown in FIG. 5, the store DB 303 receives information such as “store ID”, “store name”, and customer information distributed to the store server 2b, which are uniquely assigned to cooperate with other databases. “History distribution ID” uniquely assigned for each distribution, point information set for this information distribution, and “point reduction” such as a point value given in electronic commerce by advertisement based on distributed customer information Constructed by "value" etc.

  For example, for a store managed with “X0001” as the “store ID”, the store name is “XX store”, “H0001” indicating information distribution to the store server related to the store, and the customer based on the information distribution Information such as “100”, which is a point value given when there is an electronic commerce by an advertisement distributed to the store, is stored.

  As shown in FIG. 6, the distribution setting DB 304 is configured to distribute customer information and the like to each store for each customer, that is, permission to use customer information of the customer for advertisement distribution as a price for giving points to the customer. Is stored. Specifically, for each “user ID” that is a key, the availability of distribution to each store is stored as “O”, “X”, and the like.

  For example, for a customer whose “user ID” is managed as “1234”, “XX” indicating that delivery is possible is stored in “XX store”, and “X” indicating that delivery is not possible in “XX store”. Is stored.

  As shown in FIG. 7, the product DB 305 has a “product ID”, a “product name”, an “amount” of electronic commerce, a “store ID” indicating a handling store, an electronic It is constructed by “points” that are point values added when a business transaction is performed.

  For example, for a product whose “product ID” is managed as “ABCD”, the product name is “xx ramen”, the amount is “1000”, the store ID of the handling store is “X0001”, and is added at the time of purchase. Information such as “100” is stored.

  Here, the processing content of each functional unit shown in FIG. 2 will be described with reference to the ladder chart of FIG. In the ladder chart of FIG. 8, the processes of the store determination unit 201, the purchase history distribution unit 202, the purchase management unit 203, and the point return unit 204 that are realized by the CPU of the management server 2 a executing the program are preceded by symbols. A description will be given with "A" attached. Further, the processing of the purchase history acquisition unit 211, the purchase information analysis unit 212, and the advertisement distribution unit 213 realized by executing the program by the CPU of the store server 2b will be described by adding “B” to the head of the reference numeral. Further, the processing of the advertisement receiving unit 101 and the product purchasing unit 102 realized by the CPUs of the terminals 1a, 1b... Executing the program will be described with “C” added to the head of the reference numerals.

  As shown in FIG. 8, the management server 2a refers to the distribution setting DB 304 and the store DB 303, and determines a store that distributes the history information of the electronic commerce of the customer for each customer (store determination unit 201, step A201). ). Specifically, the store that distributes the history information of each customer is determined by reading the distribution setting of each store related to each customer in the distribution setting DB 304.

  Next, in the management server 2a, the purchase history, which is the history information of each customer's electronic commerce, is read from the purchase history DB 302, and the read purchase history is transmitted to the store determined by the store determining unit 201 ( Purchase history distribution unit 202, step A202). When this purchase history is transmitted to a store, a history distribution ID indicating transmission to the store is assigned and a point return value is set and stored in the store DB 303. The value is delivered to the store along with the purchase history. The point return value is set based on a set value for each store stored in advance in a ROM or the like.

  The store server 2b acquires the purchase history, history distribution ID, and point return value of each customer distributed from the management server 2a (purchase history acquisition unit 211, step B211), and analyzes the acquired purchase history ( Purchase information analysis unit 212, step B212), and advertisement distribution for distributing advertisement information related to products and services in the store to each customer based on the analysis result (advertisement distribution unit 213, step B213). In this advertisement distribution, the history distribution ID and the point reduction value distributed from the management server 2a are distributed together with the advertisement information.

  About this purchase information analysis part 212 and the advertisement delivery part 213, the presence or absence of point provision may be analyzed based on the point provision log | history contained in a purchase history, for example, may perform advertisement delivery with respect to the customer with point provision. In this case, it is possible to select and distribute customers who are highly motivated to purchase such as actively using point grants. Further, the presence / absence of the transaction of the own store may be analyzed from the “store” of the supplier included in the purchase history, and for example, the advertisement distribution may be performed to a customer who has a transaction with the own store. Furthermore, “product” and “amount” included in the purchase history are analyzed, and for example, advertisement distribution to customers based on the presence or absence of purchase history of products with the same product category, or to customers who have transactions over a predetermined threshold You may distribute advertisements. By performing the advertisement distribution based on the analysis of the purchase history as described above, it is possible to select the customers who are more willing to purchase and perform the advertisement distribution.

  In the terminals 1a, 1b, etc., advertisement reception is performed for receiving the advertisement information, history distribution ID, and point reduction value distributed by the advertisement distribution unit 213 (advertisement reception unit 101, step C101), and the distribution is performed on the display screen. A screen based on the information is displayed, and the product purchase is performed to transmit the sales information such as the product name and the number of the operation input and the history distribution ID distributed from the store server 2b to the management server 2a (product Purchasing unit 102, step C102).

  The advertisement distribution to each customer in the advertisement distribution unit 213 and the advertisement reception unit 101 is performed in an advertisement area of a web page displayed after login authentication when connected from an e-mail or a browser of the terminals 1a, 1b. .

  In the case of advertisement distribution by e-mail, e-mail distribution in the HTML (HyperText Markup Language) format is performed to the e-mail address of the customer who uses the terminals 1a, 1b. The terminals 1a, 1b,... Display the received mail on the screen, thereby displaying a screen W1 including a product advertisement for inducing electronic commerce as shown in FIG. On the screen W1, buttons W11 and W12 for linking to the management server 2a using trading information and history distribution ID as arguments are displayed. A customer who uses the terminals 1a and 1b can select the buttons W11 and W12 to transmit trading information, history distribution IDs, and the like to the management server 2a and perform electronic commerce with the management server 2a. . Further, on the screen W1, the point value given at the time of the electronic commerce by the mail is displayed based on the “point reduction value” (for example, “+100 points”). For this reason, the customer using the terminals 1a and 1b can confirm the points given at the time of electronic commerce by the advertisement mail.

  In addition, in the case of advertisement delivery by a web page, as shown in FIG. 10, it is performed on the display area W21 of the screen W2 displayed after logging in to the site established in the store server 2b with the browser of the terminals 1a, 1b. Is called. In the display area W21, a display area W21 linked to the management server 2a with the sale information, history distribution ID, etc. as an argument is displayed together with a product advertisement similar to the screen W1 by the electronic mail described above. A customer who uses the terminals 1a, 1b,... Can select the display area W21 or the like to transmit trading information, history distribution ID, etc. to the management server 2a and perform electronic commerce with the management server 2a. .

  In the management server 2a, the customer DB 301 and the product DB 305 are referred to based on the sales information transmitted from the terminals 1a, 1b,... Trading manager 203, step A203).

  Specifically, the customer is identified based on the customer DB 301, and the commodity DB 305 is referred to based on the commodity name included in the sales information or the like, thereby identifying the commodity to be traded. Next, the acquisition point of the specified customer is read and applied to the money transaction, and the specified merchandise information is read from the merchandise DB 305 and an accounting operation such as multiplying the number included in the sales information is performed. Settlement. The purchase history DB 302 stores the calculation results and product information as purchase history.

  Next, in the management server 2a, the store DB 303 and the product DB 305 are referred to based on the sales information and history distribution ID transmitted from the terminals 1a, 1b, and the point value of the electronic commerce in the sales management unit 203 is calculated. The calculated point value is added to the acquired points in the customer DB 301 (point return unit 204, step A204).

  Specifically, the product DB 305 is referred to from the product name included in the sales information and the like, the product to be traded is specified, and the point of the specified product is acquired. Next, an operation such as multiplying the acquired points by the number included in the trading information is performed, and a point value generated by the transaction is calculated. Next, the store ID that handles the specified product is acquired from the product DB 305, and the history distribution ID stored in the store DB 303 is acquired from the acquired store ID. Next, the history distribution ID acquired from the store DB 303 is compared with the history distribution IDs transmitted from the terminals 1a, 1b,. If this comparison is the case, and the product transaction is performed by the advertisement based on the purchase history distributed to the store server 2b, the calculated point value is added to the acquired point of the customer DB 301 as the identified customer point. Then, a history indicating the point addition to the points in the purchase history DB 302 of the customer is stored.

  It should be noted that as the information transmitted from the terminals 1a, 1b,..., The trade management unit 203 of the management server 2a may accept permission to use the customer information of the customer for advertisement distribution as a price for the customer. . In this case, the buying and selling management unit 203 accepts information related to permission for use in advertisement distribution for each store, and performs settings in the distribution setting DB 304 based on the received information. For example, when accepting information that permits the use of customer information for advertisement distribution for any store, “○” is stored in the corresponding store in the distribution setting DB 304, and conversely, information that does not permit the use for advertisement distribution is stored. If accepted, “x” is stored in the corresponding store in the distribution setting DB 304.

  That is, in the management server 2a, points are given to customers when electronic commerce is performed based on the advertisement distributed from the store server 2b by analyzing the purchase history distributed by the purchase history distribution unit 202. . For this reason, the advantage that a point which can be used in the next transaction etc. is given to the customer for the transaction by the advertisement distributed based on customer information arises.

  Further, the store ID that handles the specified product is acquired from the product DB 305, and the point DB value is acquired by referring to the store DB 303 based on the acquired store ID and history distribution ID. The point reduction value may be added to the calculated point value. In this case, the point value set for each distribution of the purchase history to the store server 2b, that is, the point value for each advertisement distributed by the distributed purchase history is given to the transaction by the advertisement. . For this reason, point grant to a customer can be differentiated for every advertisement.

  Further, the purchase history DB 302 may be referred to based on the identified customer, and the point value to be added to the acquisition point of the customer DB 301 may be increased for customers with many transactions. In this case, points can be given according to the purchase history of the customer, and the customer's willingness to purchase using electronic commerce can be increased. Further, the purchase history DB 302 may be referred to acquire a point grant history in electronic commerce, and a point value corresponding to the acquired history may be added to the acquired points in the customer DB 301. In this case, points can be further given to customers who have many points given by the distributed advertisement, and the customer's willingness to purchase in the next advertisement distribution can be increased.

  As described above, the electronic commerce system 100 is connected to be communicable with each other, and transmits the purchase instruction information related to the electronic commerce (terminals 1a, 1b...), And the purchase instruction information to the goods or services for each store. And a server (management server 2a, 2b) that manages the customer information (database 300) in association with each customer, and the server distributes the customer information of the customer to the advertisement distribution as a price for the customer. Accepting means for accepting use permission (trade management unit 203), distribution means for delivering advertisement information of products or services for each store to customers based on the licensed customer information (advertisement distribution unit 213) ) Purchase instruction receiving means for receiving purchase instruction information from the terminal transmitted from the terminal for the advertisement information distributed to the customer; A management unit 203), a point granting unit for granting point information related to electronic commerce to the customer information of the customer based on purchase instruction information from the customer for the received advertisement information (point return unit 204); Prepare.

  For this reason, the electronic commerce system 100 accepts permission to use the customer information of the customer for the advertisement distribution as a price for the point grant to the customer, and the advertisement of goods or services for each store based on the permitted customer information. When purchase instruction information by information is accepted, point information related to electronic commerce can be given to the customer. For example, there is an advantage that a customer can be given points that can be used in the next electronic commerce or the like for a transaction based on an advertisement distributed based on customer information.

  Further, the point information related to the electronic commerce given in the electronic commerce system 100 is a point value that can be used in exchange for money in the electronic commerce. For this reason, the electronic commerce system 100 can purchase a product having a monetary value equivalent to the point value by using the point value for payment in the electronic commerce.

  Further, in the electronic commerce system 100, the server further includes storage means (purchase history DB 302) for storing purchase history information related to the customer's electronic commerce, and the distribution means stores the customer's information stored in the storage means. Based on the history information, the advertisement information of the product or service for each store is distributed to the customer. For this reason, the electronic commerce system 100 can distribute the advertisement information based on the purchase history related to the customer's electronic commerce to the customer.

  Further, in the electronic commerce system 100, the storage unit further stores history information (“points”) of point grant by the point grant unit to the customer, and the distribution unit stores the customer's information stored in the storage unit. It is the structure which distributes the advertisement information of the goods or service for every said store to the said customer based on the historical information of point provision. For this reason, the electronic commerce system 100 can distribute the advertising information based on the point grant history when the purchase information based on the advertising information is received to the customer.

  Further, in the electronic commerce system 100, the point granting unit grants the point information based on history information stored in the storage unit (such as point granting history information or purchase history information related to a customer's electronic commerce). It is a configuration. For this reason, when the purchase information based on the advertisement information of the goods or services for each store based on the customer information is received, the electronic commerce system 100 stores the purchase history related to the customer's electronic commerce and the purchase information based on the advertisement information. Point information based on the point grant history when accepted can be given. For example, points can be given according to the purchase history of the customer, and the customer's willingness to purchase using electronic commerce can be increased.

  Further, in the electronic commerce system 100, the distribution unit is configured to distribute the advertisement information by including the degree of point setting set by the point setting unit. For this reason, the electronic commerce system 100 can inform the customers who use the terminals 1a, 1b,... Of the points given for each advertisement information to be distributed. Since the customer can conduct electronic commerce after confirming the degree of point grant, the customer can carry out safe electronic commerce.

  Further, in the electronic commerce system 100, the server further includes setting means (distribution setting DB 304) for permitting use of customer information of customer information to advertisement information for each store, and the distribution means is used by the setting means. The advertising information about the goods or services of the store for which permission is set is distributed to the customer. For this reason, the electronic commerce system 100 can permit the use of the advertisement information for each store, and can distribute the advertisement information of the products or services in the store for which the use permission is set to the customer.

  The electronic commerce system 100 includes a store server (store server 2b) having the distribution means (advertisement distribution unit 213) for distributing the advertisement information of the store for each store, manages the customer information, and A setting unit (distribution setting DB 304), a transmission unit (purchase history distribution unit 202) for transmitting the customer information to a store server for which use permission is set by the setting unit, the receiving unit (trade management unit 203), and the point grant It is the structure provided with the management server (management server 2a) which has a means (point return part 204). For this reason, the electronic commerce system 100 can be implemented with a configuration of a store server and a management server for each store.

  Note that the description in the above-described embodiment shows an example, and the present invention is not limited to this. The configuration and operation in the embodiment described above can be changed as appropriate.

  For example, the form of the apparatus constituting the electronic commerce system 100 described above can be changed according to the operating status. Specifically, in the present embodiment, there is exemplified a configuration in which a management server 2a that manages various processes and data related to electronic commerce and a store server 2b that is installed for each store and distributes information on its own store are illustrated. However, the store determination unit 201, purchase history distribution unit 202, sales management unit 203, point return unit 204, purchase history acquisition unit 211, purchase information analysis unit 212, and advertisement distribution unit 213 shown in FIG. A configuration that performs all may be used. In this case, the purchase history distribution unit 202 and the purchase history acquisition unit 211 are not required, and the advertisement distribution unit 213 distributes the advertisement information only for the store determined to be distributed by the store determination unit 201 to each customer. Become.

  In the electronic commerce system 100, communication between apparatuses via the communication network N may be confidential communication using SSL (Secure Sockets Layer) or the like. In the electronic commerce system 100, electronic commerce using a web browser, e-mail, or the like is illustrated, but other communication protocols or dedicated applications may be used, and there is no particular limitation.

It is the schematic which shows the structure of the electronic commerce system which concerns on this Embodiment. It is a conceptual diagram which shows the outline | summary of the function structure of an electronic commerce system. It is a conceptual diagram which illustrates customer DB. It is a conceptual diagram which illustrates purchase history DB. It is a conceptual diagram which illustrates store DB. It is a conceptual diagram which illustrates delivery setting DB. It is a conceptual diagram which illustrates goods DB. It is a ladder chart which illustrates processing of an electronic commerce system. It is a conceptual diagram which shows the example of a screen displayed on a terminal. It is a conceptual diagram which shows the example of a screen displayed on a terminal.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Electronic commerce system 1a, 1b ... Terminal 2a Management server 2b Store server 3 Storage device N Communication network 101 Advertisement receiving part 102 Product purchase part 201 Store determination part 202 Purchase history distribution part 203 Trading management part 204 Point return part 211 Acquisition acquisition Unit 212 Purchase information analysis unit 213 Advertisement distribution unit 300 Database 301 Customer DB
302 Purchase history DB
303 Store DB
304 Distribution setting DB
305 Product DB

Claims (9)

A terminal used by a customer, a management server that receives purchase instruction information related to electronic commerce transmitted from the terminal, and a store server provided for each store that provides products or services purchased by the purchase instruction information And in a customer information transaction system in which the communication is connected to each other,
The store server includes distribution means for distributing advertisement information of goods or services of the store to the terminal,
The management server
Storage means for storing customer customer information including purchase history information related to the customer's electronic commerce with the store of each store server communicatively connected to the management server ;
Accepting means for accepting information indicating permission to use for advertisement distribution by a designated store of customer information of the customer from the terminal of the customer;
A setting means for setting, for each store, whether or not to permit use of the customer information of the customer for advertisement delivery in accordance with information indicating the permission from the terminal;
The customer information including the purchase history information between the store and each store including the other store is stored in the store server of the designated store in which permission to use the customer information for advertisement distribution is set by the setting means. A transmission means for transmitting;
When the purchase instruction information from the customer terminal is purchase instruction information for the advertisement information distributed to the terminal from the designated store in which permission for use in the advertisement distribution of the customer customer information of the customer is set by the setting means Point giving means for giving point information related to electronic commerce to customer information of the customer;
With
Customer information transaction in which the distribution means in the store server distributes the advertising information to a customer terminal corresponding to the customer information based on the purchase history information when the customer information is sent from the management server system. The transmission means further transmits a distribution ID indicating that the customer information has been transmitted to a store server of a designated store in which permission to use advertisement distribution of the customer information is set, to the store server,
The storage means further stores the delivery ID,
The distribution means distributes the distribution ID including the advertisement information,
When the distribution ID included in the purchase instruction information from the terminal matches the distribution ID stored in the storage unit, the point granting unit adds point information related to electronic commerce to customer information of a customer corresponding to the terminal. The customer information transaction system according to claim 1 to be given. The customer information includes history information of giving point information by the point giving means to the customer information of the customer,
3. The customer information transaction system according to claim 1, wherein the distribution unit distributes the advertisement information to the terminal of the customer based on history information of the point information. The customer information transaction system according to claim 3 , wherein the point granting unit grants the point information based on at least one of the purchase history information and the point information grant history information. The management server further includes grant point setting means for setting the point information grant condition for each of the advertisement information distributed by the distribution means,
The customer information transaction system according to any one of claims 1 to 4 , wherein the point granting unit grants point information based on the granting condition set by the granting point setting unit. The transmitting means further transmits information indicating the degree of granting of the point information to a store server of a store in which permission to use customer information for advertisement distribution is set by the setting means,
The customer information transaction system according to claim 5 , wherein the distribution means distributes the advertisement information including the degree of provision of the point information. A terminal used by a customer, a management server that receives purchase instruction information related to electronic commerce transmitted from the terminal, and a store server provided for each store that provides products or services purchased by the purchase instruction information And a customer information transaction method of an electronic commerce system connected so as to be communicable with each other,
The management server stores customer information of the customer including purchase history information related to the customer's electronic commerce with a store of each store server connected to the management server in a communicable manner, and the customer's customer Information indicating that permission to use for advertisement distribution by a designated store of information is received from the terminal of the customer, and use of the customer information of the customer for advertisement distribution according to the information indicating the permission from the terminal The purchase history between each store including the store and other stores in the store server of the designated store in which permission for use in advertisement distribution of customer information is set. sends the customer information that information has been included,
When the store information is sent from the management server, the store server delivers the advertising information to the customer terminal corresponding to the customer information based on the purchase history information ,
When the management server is that the purchase instruction information from the customer terminal is purchase instruction information for the advertisement information distributed to the terminal from a designated store in which permission for use of the customer customer information for advertisement distribution is set A customer information transaction method for providing point information related to electronic commerce to customer information of the customer. The purchase instruction information is connected to a terminal used by a customer and a store server provided for each store that provides a product or service purchased by purchase instruction information related to electronic commerce transmitted from the terminal. A management server that receives
Storage means for storing customer customer information including purchase history information related to the customer's electronic commerce with the store of each store server communicatively connected to the management server ;
Accepting means for accepting information indicating permission to use for advertisement distribution by a designated store of customer information of the customer from the terminal of the customer;
A setting means for setting, for each store, whether or not to permit use of the customer information of the customer for advertisement delivery in accordance with information indicating the permission from the terminal;
The customer information including the purchase history information between the store and each store including the other store is stored in the store server of the designated store in which permission to use the customer information for advertisement distribution is set by the setting means. A transmission means for transmitting;
The purchase instruction information from the customer terminal corresponds to the advertisement information distributed to the terminal based on the purchase history information from the designated store in which permission for use of the customer customer information for advertisement distribution is set by the setting means. Point giving means for giving point information related to electronic commerce to the customer information of the customer in the case of purchase instruction information;
A management server comprising: The purchase instruction information is connected to a terminal used by a customer and a store server provided for each store that provides a product or service purchased by purchase instruction information related to electronic commerce transmitted from the terminal. The management server computer that receives the
Storage means for storing customer customer information including purchase history information related to the customer's electronic commerce with the store of each store server communicably connected to the management server ;
Accepting means for accepting from the customer terminal information indicating that the customer store is permitted to use for advertisement distribution by a designated store of customer information;
Setting means for setting for each store whether or not to permit use of the customer information of the customer for advertisement delivery according to the information indicating the permission from the terminal;
The customer information including the purchase history information between the store and each store including the other store is stored in the store server of the designated store in which permission to use the customer information for advertisement distribution is set by the setting means. A transmission means for transmitting,
The purchase instruction information from the customer terminal corresponds to the advertisement information distributed to the terminal based on the purchase history information from the designated store in which permission for use of the customer customer information for advertisement distribution is set by the setting means. Point granting means for giving point information related to electronic commerce to the customer information of the customer in the case of purchase instruction information;
Program to function as.

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