JP4802823B2 - Design production support device and design production support program - Google Patents

Description

  The present invention relates to a design creation support apparatus and a design creation support program that support design creation based on a target design impression, an actually created design impression, and an impression a user receives from the design.

  Designs applied to corporate marks, products, presentation materials, website pages, etc. have a great influence on the impressions (images) received by customers and users. Therefore, in the design production, it is important to accurately express the impression that the person who performs the corporate strategy, product sales strategy, information provision, etc. intends to give to the receiver (user).

  For example, when the design creator is requested to design the product, as shown in FIG. 30, the client as the client determines a target impression required for the product or presentation material (S100), The design creator produces a design that matches the impression (S102), evaluates the impression of the produced design (S104), and requests the client based on the difference between the required impression and the impression of the actual design. If a design modification is necessary, a modification is instructed. If a modification is not necessary, a final design is determined (S106).

  In such design production, many application software that supports drawing and coloring of documents such as products, presentation materials, and web pages has been developed. Many of these entrust the actual coloring to the application user, and it is difficult for a user who is unfamiliar with the design creation to accurately express the impression.

  Therefore, research is being conducted on methods for processing and document impression evaluation based on human sensitivity.

  Patent Document 1 discloses an interactive color arrangement support device. In this apparatus, when a design creator edits a document, the appropriateness of the color scheme of the background, characters, graphs, etc. can be shown to the user by numerical display, picture display, or quantity display. In addition, a color scheme having a high degree of appropriateness with respect to an impression targeted by the design creator can be presented as a candidate palette.

  Patent Document 2 also describes a target image determination process for determining character information related to an impression that is a target at the time of design production as a target image, and a design image that requires character information related to the impression of the actually produced design as a design image. The image map screen that assigns character information about the image to each area of the display screen, the target image information in the area corresponding to the target image information, and the design image information in the area of the image map screen A technique for displaying a design image superimposed on a region to be displayed is disclosed.

JP-A-8-249441 JP 2004-102734 A

  In the above prior art, for example, when creating a document design relating to a company, the client is made to set an impression required as the company. On the other hand, when the document to be produced is a web page, there are not only the impression required for a company but also the impression required for an expression format called a web page.

  In some cases, it is preferable to set an impression as a design production target in consideration of not only the impression that is currently required as a company but also an impression that is expected in the future as a company.

  However, in the above prior art, when setting a target impression for document design production, there is no choice but to set a target impression only for one evaluation object.

  The present invention provides a design production support apparatus and a design production support program that can set an impression as a design production target in consideration of a plurality of evaluation objects in view of the problems of the conventional technology. Objective.

The present invention includes an impression expression database that includes a group of options that express an impression of a document, an impression evaluation database that associates impression information that represents an impression felt by a person who viewed the document with respect to the options included in the impression expression database, Storage means for storing information, first acquisition means for acquiring at least one option selected by the user from the option group that matches the impression required for the expression purpose of the document, and the user from the option group The second acquisition means for acquiring at least one option that matches the impression required for the expression form of the document selected by the user, and the first and second acquisition with reference to the impression evaluation database the impression information associated with the choice that has been acquired in the unit, respectively as the first and second impression information extraction And impression information extraction means for, based on the common impression information extracted in said first and second impression information, target impression information setting for setting a target impression information indicating an impression that the goal of the design creation of a document A design production support apparatus comprising: means.

The design production support apparatus of the present invention can be realized by a design production support program executable by a computer. That is, the present invention relates to an impression evaluation database in which an impression expression database including a group of options for expressing an impression of a document and an impression information indicating an impression felt by a person who viewed the document with respect to the options included in the impression expression database. A first acquisition means for acquiring at least one option that matches the impression required for the purpose of expressing the document, selected by the user from the option group, A second acquisition means for acquiring at least one option selected by the user from the option group and matching the impression required for the expression form of the document; and referring to the impression evaluation database, the first and it has been the impression information associated with options acquired in the second acquisition means, first and And impression information extracting means for extracting each as 2 impression information, based on the common impression information extracted in said first and second impression information, target impression information indicating an impression that the goal of the design creation of a document It can be realized by a design creation support program characterized by functioning as a target impression information setting means for setting the.

In here, the expression purpose of the document is that of information indicated by the content that is included in the document, for example, publicity, advertising, sales, include contents, etc., of the introduction. The document expression form is a method for expressing a document, and includes, for example, a sentence, a photograph, a figure, a web page, and the like. For example, when the document is a “web page introducing a company”, the expression purpose of the document is “company”, and the expression form of the document is “web page”. Therefore, one of the evaluation targets is “an impression required for a company”, and the other evaluation target is “an impression required for a web page”. Thereby, the impression used as the target of design production can be determined along several evaluation axes, and a more suitable target than before can be defined.

The plurality of evaluation target, more it to contain the impression that currently required for the document, the impression that would be required in the future for the document, and has been required for the document impression This makes it possible to determine the impression that will be the goal of design production in consideration of changes over time, and to set an appropriate target than before.

Further, the apparatus further comprises user impression information acquisition means for acquiring by selecting at least one option from the impression expression database that matches the impression actually received from the document design, and the target impression information setting means includes the impression evaluation With reference to the database, impression information associated with the option selected from the impression expression database in the user impression information acquisition unit is extracted as user impression information, and the user impression information and the first and second impressions are extracted. It is preferable to set the target impression information based on the impression information extracted in common with the information.

Et al is, the target impression information setting means preferably is possible to set the target impression information from the impression information included in the user impression information of the extracted impression information in common to the first and second impression information It is. That is, by setting an impression that is commonly obtained for a plurality of evaluation objects as a target, a finer target than before can be set.

Et al is, in the target impression information setting unit, also set the target impression information from the user is not included in the impression information impression information of the first and impression information extracted in common to the second impression information Is preferred.

  In this way, by using the impression information extracted based on the impression received from the design of the existing document for setting the target impression information, it is possible to set a more optimal impression as the target impression of the design production. . For example, when updating an existing “corporate web page”, the target impression information is set to match the impression information extracted based on the impression that the user actually receives for the document. It is possible to set target impression information that does not destroy the impression of the company. On the other hand, by setting the target impression information so that it does not match the impression information extracted based on the impression that the user actually receives for the document, the target impression information that gives an impression that does not exist in the current corporate impression is obtained. Can be set.

  According to the present invention, it is possible to set an impression as a design production target in consideration of a plurality of evaluation objects. As a result, it is possible to set an appropriate goal and create a design.

1. Apparatus Configuration A design production support apparatus according to an embodiment of the present invention includes a management server 100, client computers 102a, 102b,... And a network 104 as shown in FIG. The management server 100 and the client computers 102a, 102b,... Are connected via the network 104 so that information can be transmitted.

  As shown in FIG. 2, the management server 100 basically includes a control unit 10, a storage unit 12, an input unit 14, an output unit 16, and a network interface unit 18.

  The control unit 10 reads and executes the design creation support program stored in the storage unit 12. Further, data necessary for processing is fetched from the input unit 14 and the network 104 and stored in the storage unit 12. Further, when necessary for the processing, the data held in the storage unit 12 is read and used for the processing. Further, the processing result is stored again in the storage unit 12 and output to the output unit 16 or the network 104 as necessary.

  The storage unit 12 stores and holds various data such as a design creation support program and keywords input from the input unit 14 or the network. In addition, a database such as an impression expression database, an impression evaluation database, a design evaluation database, a design database, and an impression display database required for processing is stored and held. The contents and usage of each database will be described later. As the storage unit 12, a semiconductor memory is mainly used. For example, a storage device such as a hard disk, an optical disk, a magneto-optical disk, or a magnetic tape can also be used.

  The input unit 14 is used when a user inputs data necessary for processing. As the input unit 14, for example, a character input device such as a keyboard or a pointing device such as a mouse or a light pen can be used. Also, when reading existing presentation materials created on a recording medium such as paper as electronic data, a document reading device such as a scanner, or a voice input that can be converted into a digital signal when inputting voice, etc. An apparatus can be used.

  The output unit 16 displays an input screen that prompts input of data necessary for processing, an output screen that shows a processing result in the control unit 10, and the like. As the output unit 16, for example, a document output device such as a display or a printer can be used.

  The network interface unit 18 is used to connect the management server 100 to the network 104 so that information can be transmitted.

  The client computers 102a, 102b,... Have the same basic computer configuration as the management server 100. Also in the client computers 102a, 102b..., Information necessary for processing can be transmitted to the management server 100 and processing results in the management server 100 can be received via the network 104. In addition, a part of the process of the design creation support method described below may be executed by the client computer 102.

2. Design Production Support Method The design production support method in the present embodiment will be described in detail below with reference to FIG. Each means in the invention according to the claims of the present application is realized by causing each process of the following design production support method to be processed by a computer.

  Here, the person who produces the design (hereinafter referred to as the design creator), the person who requests the design creator to produce the design (hereinafter referred to as the client), and the person who receives the produced design (hereinafter referred to as the client) The user will be described as using the system. Moreover, it is assumed that the operator generally performs operations that can be performed by any of the design creator, the client, and the user. Usually, the design creator, the client, and the user are different, but the design creator, the client, and the user may be the same when appropriately modifying the design created by the designer. .

  Client computers 102a, 102b,... Are connected to and communicate with the management server 100 via the network 104, respectively, and can function both as a design creator's terminal and as a client's terminal. In the following description, for the sake of convenience, it is assumed that the operator performs processing using the management server 100.

  As shown in FIG. 3, the design creation support method includes a user impression acquisition process in step S10, a target impression determination process in step S20, a design impression evaluation process in step S30, and an impression presentation / correction process in step S40.

  Each of these steps is realized by storing and holding a computer-processable design production support program in the storage unit 12 of the management server 100 and executing the program by the management server 100.

  When the processing of the program is started, in step S0, as shown in FIG. 4, the control unit 10 displays the main menu screen 1000 on the output unit 16, and prompts the operator to select a desired process. Here, on the main menu screen 1000, the mouse pointer 5 is displayed, and the execution of each process is started by clicking a screen position indicating a desired process.

  Further, the main menu screen 1000 is provided with a box 15 for inputting an identification number of a design to be produced, and the database to be processed in the following processing is the number input in this box 15. Will be identified.

  For example, by inputting “9” as the identification number in the box 15, moving the mouse pointer 5 to the position where the user impression acquisition button 24 is displayed and clicking the mouse, the design identification number becomes 9, The process proceeds to the user impression acquisition process of S10. Similarly, the target impression determination button 20, the design impression evaluation button 22, and the impression presentation / improvement process are also performed when the processing is shifted to the target impression determination process in step S 20, the design impression evaluation process in step S 30, and the impression presentation / correction process in step S 40. The process can be shifted by moving the mouse pointer 5 to the position where the correction button 26 is displayed and clicking the mouse.

2-1. User Impression Acquisition Process When the user impression acquisition process button 24 is clicked in step S0, the process proceeds to the user impression acquisition process of step S10.

  In the user impression acquisition process of step S10, an impression that the user has for an actual document (hereinafter referred to as user impression information) is acquired. The user impression acquisition process is processed according to the flowchart shown in FIG.

  First, in step S10a, the control unit 10 displays a document data selection screen 1006 on the output unit 16, and prompts the user to select document data that is an impression acquisition target from the document data.

  As shown in FIG. 6, the document data selection screen 1006 lists and displays information on document data held in the design database of the storage unit 12 on the screen, and the user impression information for which document data is acquired. It is preferable to select these. However, the form of the document data selection screen 1006 is not limited to this, and it is only necessary to be able to select document data to be evaluated.

  A user who inputs an impression of document data moves the mouse pointer 5 to a check box 40 provided for each piece of information related to document data (image data) on the document data selection screen 1006 using the input unit 14 such as a mouse. Select information by clicking the mouse. Next, the selection of document data is determined by moving the mouse pointer 5 to the selection determination button 42 and clicking the mouse.

  In step S10b, the control unit 10 displays a user impression input screen 1008 on the output unit 16 and prompts the user to input an impression received by viewing the document data.

  As shown in FIG. 7, the user impression input screen 1008 is divided into an area 43 for displaying the contents of the selected document data and an area 44 for enumerating and displaying information expressing the design impression. The control unit 10 reads out the document data selected in step S10a from the design database held in the storage unit 12, and forms and displays the document data in the document data display area 43. For example, when document data of a web page is selected, as shown in FIG. 7, the URL of the document data is read from the design database, and the document data is fetched from the URL and displayed on the display.

  Further, the control unit 10 reads out information expressing the impression of the design from the impression expression database held in the storage unit 12 and displays the information in the impression expression display area 44. The information that expresses the impression of the design is character information that consists of adjectives that express the impression of the design, color information that consists of a color palette that combines multiple colors, and an abstract group that expresses the impression of the design in an abstract manner Are suitably selected and used according to the object of design production. These pieces of information can be appropriately read and used by storing them in the storage unit 12 in advance as an impression expression database.

  In the present embodiment, the impression expression database of FIG. 8 is used. The impression expression database includes adjective expressions covering the entire impression map as shown in FIG. Here, the impression map is obtained by dividing the display screen into a plurality of areas and assigning each area as an area indicating the impression of the document. A coordinate axis is provided in the impression map, and information representing the impression is assigned so that the impression changes with a predetermined tendency along the coordinate axis. For example, in the example of FIG. 9, the X coordinate indicating the warmth of the design from “warm” to “cold” and the Y coordinate indicating the hardness of the design from “soft” to “hard”. Coordinates are provided, and information representing the impression is assigned along the change of each impression. Note that the method of assigning information to the impression map is not limited to this, and it is preferable to change the setting of the coordinate axes according to the type of the target design. Here, as shown in FIG. 7, character information including a plurality of adjective groups is read from the impression information database and displayed in the impression expression display area 44.

  Next, in step S <b> 10 c, the user uses the input unit 14 to select information that matches the impression felt when viewing the design of the document displayed in the document data display area 43.

  For example, as shown in FIG. 7, the mouse pointer 5 is displayed in the impression expression display area 44 in which adjectives are listed, and the user uses the mouse to check boxes 46 provided for adjectives that match the impression received from the design. The mouse pointer 5 is moved to and selected by clicking the mouse. A check mark is displayed in the selected check box 46. The adjective display can be changed as appropriate by moving the mouse pointer 5 on the scroll button 48 and clicking the mouse. When the selection of the adjective is completed, the character information of the selected adjective is stored in the storage unit 12 by moving the mouse pointer 5 to the position of the decision button 47 and clicking the mouse. For example, in FIG. 7, the character information “Idyllic” and “Fancy” is selected and stored in the storage unit 12.

  Note that the method of acquiring the user's impression is not limited to this. That is, it is sufficient if the user can easily input an impression on the design of the document data.

  Next, in step S10d, user impression information is determined based on the information selected in step S10c. An impression evaluation database is used to determine user impression information. In the impression evaluation database, as shown in FIG. 10, impression information indicating the classification of impression represented by the information is stored in association with the information included in the impression expression database.

  The control unit 10 reads the information selected in step S10c from the storage unit 12, and extracts impression information associated with the read information by referring to the impression evaluation database shown in FIG. And the control part 10 calculates the sum of a ratio for every division of impression information, and makes the value for every division of impression information into user impression information. As shown in FIG. 11, the user impression information is associated with the document data and stored in the storage unit 12 as a user impression information database. If a user impression information database has not yet been generated, a user impression information database is generated for each design identification number. On the other hand, when the user impression information database exists for the design identification number, the document data, the document identifier (URL, etc.) and the user impression information are registered in association with the existing user impression information database. .

  For example, if the character information selected in Step S10c is “Idyllic”, referring to the impression evaluation database in FIG. 10, “Modern” is 0.1, “Natural” is 0.5, “Dandy” is chosen at a rate of 0.4. Further, when “Fancy” is selected in step S10c, referring to the impression evaluation database of FIG. 10, “natural” is selected as 0.3 and “dandy” is selected as 0.7 as impression information. The sum of values for each category of impression information is 0.1 for “Modern”, 0.8 for “Natural”, and 1.1 for “Dandy”, and these values are registered as user impression information in the user impression information database. The When the sections of impression information set as user impression information are arranged on the impression map shown in FIG. 9, the hatched area of FIG. 12 is obtained.

  If user impression information is calculated | required, a user impression acquisition process will be complete | finished and the control part 10 will return control to step S0.

2-2. Target Impression Determination Process In the target impression determination process in step S20, information about the impression required for the design to be produced (hereinafter referred to as target impression information) is determined. The target impression determination step is processed according to the flowchart shown in FIG.

  First, in step S20a, a target impression input screen for acquiring an impression of a document for the first evaluation object from the user is displayed.

  The control unit 10 displays the target impression input screen 1002 on the output unit 16. As shown in FIG. 14, the target impression input screen 1002 is for presenting a plurality of pieces of information expressing the impression of the design and allowing the client to select information. In the present embodiment, the impression expression database of FIG. 8 is used as in step S10. Here, as shown in FIG. 14, the target impression input image 1002 in which adjectives read from the impression expression database are listed and displayed is displayed on the output unit 16.

  In step S20b, an impression required for the document to be produced along the first evaluation object is acquired from the client. In the present embodiment, the first evaluation object is an impression regarding “company”. That is, an impression as a “company” required for a document to be produced is acquired from the client.

  The document production requester uses the mouse as the input unit 14 to move the mouse pointer 5 displayed superimposed on the target impression input image 1002, and checks the check box 28 attached to the adjective that matches the impression required for the design. The mouse pointer 5 is put on and the mouse is clicked to select. A check mark is displayed in the selected check box 28. When the selection is completed, the character information of the selected adjective is saved in the storage unit 12 by moving the mouse pointer 5 to the position of the decision button 29 and clicking the mouse.

  Note that the method for selecting the information expressing the impression is not limited to this, and other methods may be used as long as the requester can easily input.

  In step S20c, a target impression input screen for acquiring the impression of the document about the second evaluation target from the user is displayed.

  The control unit 10 displays the target impression input screen 1002 on the output unit 16. Since the process here is the same as step S20a, description is abbreviate | omitted.

  In step S20d, an impression required for a document to be produced along the second evaluation target is acquired from the client. In the present embodiment, the second evaluation object is an impression relating to the “web page”. That is, an impression as a “web page” required for a document to be produced is acquired from the client. Since the process here is the same as step S20b, description is abbreviate | omitted.

  In step S20e, impression information in document design production is extracted based on the information selected in steps S20b and S20d. For the extraction of impression information, an impression evaluation database is used as in step S10.

  The control unit 10 reads the information selected in step S20b from the storage unit 12, and extracts impression information associated with the read information by referring to the impression evaluation database. The extracted impression information is stored in the storage unit 12 in association with the design identification number.

  For example, when the selected character information is “Adult”, referring to the impression evaluation database in FIG. 10, “Natural” is selected as 0.9 and “Pretty” is selected as 0.1 as impression information. When this is arranged on the impression map shown in FIG. 9, the hatched area of FIG. 15 is obtained.

  Similarly, the control unit 10 reads the information selected in step S20d from the storage unit 12, and extracts impression information associated with the read information by referring to the impression evaluation database. The extracted impression information is stored in the storage unit 12 in association with the design identification number.

  For example, if the selected character information is “Idyllic”, referring to the impression evaluation database of FIG. 10, “Modern” is 0.1, “Natural” is 0.5, and “Dandy” is the impression information. Selected at a rate of 0.4. When this is arranged on the impression map shown in FIG. 9, the hatched area in FIG. 16 is obtained.

  Based on the impression information based on the information selected along the first evaluation object and the impression information based on the information selected along the second evaluation object, the control unit 10 performs the AND target impression information. And obtain exclusive target impression information.

  The logical product target impression information includes impression information based on information selected along the first evaluation object, impression information based on information selected along the second evaluation object, and the user obtained in step 10. A category of impression information included in common (overlapping) in all impression information. The AND target impression information represents an impression that is regarded as important in any of the first evaluation object, the second evaluation object, and the actual document.

  The control unit 10 obtains the value of the impression information based on the information selected along the first evaluation target, the value of the impression information based on the information selected along the second evaluation target, and the step 10. The product of the user impression information values is calculated for each impression information category, and the impression information category where the product is not 0 is defined as the logical product target impression information. For example, the user impression information shown in FIG. 12, the impression information based on the information selected along the first evaluation object shown in FIG. 15, and the information selected along the second evaluation object shown in FIG. In the base impression information, “natural” is required as the logical product target impression information.

  The exclusive target impression information is included in the impression information based on the information selected along the first evaluation object or the impression information based on the information selected along the second evaluation object. This refers to the category of impression information that is not included in the user impression information obtained in (1). The exclusive target impression information represents an impression that cannot be obtained from an existing document among impressions obtained along the first evaluation object or the second evaluation object.

  The control unit 10 determines the sum of the impression information value based on the information selected along the first evaluation object and the impression information value based on the information selected along the second evaluation object. The exclusive target impression information is calculated for each of the impression information classifications in which the sum is not 0 and the value of the user impression information obtained in step 10 is 0. For example, the user impression information shown in FIG. 12, the impression information based on the information selected along the first evaluation object shown in FIG. 15, and the information selected along the second evaluation object shown in FIG. In the impression information based, “Pretty” is obtained as exclusive target impression information.

  When the logical product target impression information and the exclusive target impression information are obtained, the control unit 10 returns the control to step S0.

  Note that the process of the impression information determination step is not limited to this. For example, if the target of the design is a presentation material, a web page, the appearance of a new product, or a brand logo of a company, etc., a color palette group or person who is a combination of multiple colors By registering multiple abstract images that give different impressions as an impression expression database, listing them on the target impression input screen, and letting the client select them, the target associated with the selected color palette Impression information can also be selected.

  In the present embodiment, the target impression information is determined based on information selection of only one client, but the target impression information is determined based on information obtained from a plurality of persons by repeating the above steps. It is also preferable to define. For example, it is very effective when extracting corporate color target impression information of a company from a plurality of officers within a company, or extracting product design target impression information from a plurality of product developers. It is also preferable that the target impression information is determined in consideration of temporal changes in the design impression requested by the client by repeating the above process with a time lapse by one client.

  In the above embodiment, the first evaluation object is “company” and the second evaluation object is “web page”, but the present invention is not limited to this. For example, the first evaluation object may be “present” and the second evaluation object may be “future”. As a result, it is possible to obtain the impression information that matches the actual impression for the current document, the impression that the user requests for the current document, and the impression that the user requests for the future document as the logical product target impression information. Further, it is possible to obtain, as exclusive target impression information, an impression that the user does not feel with respect to the current document and at least an impression that the user desires with respect to the current or future document.

2-3. Design Impression Evaluation Process When the design impression evaluation button 22 is clicked in step S0, the process proceeds to the design impression evaluation process in step S30.

  In the design impression evaluation process in step S30, information on the design impression of the document (hereinafter referred to as design impression information) is extracted. The design impression evaluation process is processed according to the flowchart of FIG.

  First, in step S30a, actual document data is captured, stored in the storage unit 12, and held. As shown in FIG. 18, the control unit 10 displays a design capture screen 1004 on the output unit 16 and prompts the design creator to input a document related to the design to be evaluated.

  For example, the design creator designs a web page and uploads it on the network 104 in advance. Next, the URL of the web page is input to the URL input box 30 of the design capture screen 1004, the mouse pointer 5 displayed on the design capture image 1004 is moved to the web design capture button 32, and the mouse is moved. Click to specify the acquisition destination of the web page for design impression evaluation. When receiving the designation, the control unit 10 takes in the document data of the web page from the designated URL via the network 104. The fetched document data is sequentially stored in the storage unit 12 as a design database in association with document data identification information (for example, URL) as shown in FIG.

  If a design database has not yet been generated for the design identification number, a new design database is generated in association with the design identification number. On the other hand, when a design database for the design identification number already exists, document data identification information and document data are additionally stored in the existing design database.

  Further, not only the produced web pages but also the URLs of the web pages of competitors, for example, can be specified and the document data of those web pages can be taken in and evaluated.

  In addition, when the object of design production is a presentation material, a new product, a brand logo of a company, or the like, it is also preferable to capture document data using a reading device such as a scanner. In this case, it is preferable to activate the existing document reading tool by clicking the document import button 34 on the design capture screen 1004. In the following description, it is assumed that the document of the web page in FIG. 20 is taken as an example.

  In step S30b, the impression given to the human by the captured document data is evaluated. The existing evaluation means such as Japanese Patent Application No. 2002-187552 can be used for the impression evaluation of the design.

  That is, the control unit 10 reads the image data of the document to be evaluated from the storage unit 12 and divides the area as shown in FIG. An existing image area dividing tool can be used for the area division. Next, physical features such as area, position, size, color average, and color difference from other regions are extracted for each divided region.

Here, for each region, it is preferable to extract a visual feature after converting from the RGB color space to the L ^* a ^* b ^* color space. In general, document data used in a computer is often expressed in an RGB color space, which is a non-uniform color space, and cannot be analyzed close to the human sense. Therefore, by converting the RGB color space, which is a non-uniform color space, to the L ^* a ^* b ^* color space, which is a uniform color space, it is possible to analyze and evaluate as an impression closer to human sensitivity. The L ^* a ^* b ^* space is also preferable because it can express the dynamic range of the document. Of course, if the document data is already expressed in the L ^* a ^* b ^* color space, no conversion is necessary.

In addition, the physical feature amount includes the area of the target area, the width w and the height h of the target area, the upper left position x, y, the color average of the entire target area, the average value of the L ^* component, and the a ^* component mean value, b ^* average of components, the entire document color average and the color of the entire target region mean color difference ΔL * ^a * ^{b *,} color differences color average of a region close to the target region Δ _n L ^* a ^* b ^* , A color average color difference Δ _b L ^* a ^* b ^* between the background and the region of interest, such as color dispersion in the region of interest, the number of the same color, and the like. The average color may be extracted from the background area of the document data, the main area having the largest area excluding the background area, and the accent area that is an accent for the main area, and may be used as the feature amount.

  On the other hand, design impression information is associated with a combination of physical features and stored in the storage unit 12 as a design evaluation database. For example, as shown in FIG. 21, a set of a background area, a main area having the largest area excluding the background area, and a color of each area of the accent area that is an accent to the main area (indicated by hatching in the figure) Then, design impression information representing an impression received by humans from these color sets is stored in association with each other.

  Based on this design evaluation database, an average color can be extracted from the background area, main area, and accent area of actual document data, and design impression information can be extracted from the combination of the average colors. As shown in FIG. 19, the extracted design impression information is stored and held in the storage unit 12 as a design database in association with the document data identification number and the document data to be evaluated.

  For example, when the average color is extracted from each of the background area, main area, and accent area of the document data in FIG. 20, design impression information “natural” can be obtained based on the design evaluation database in FIG.

Note that the feature quantities that can be used to extract information about impressions are area size, area width w and height h, upper left positions x and y, color average of the entire area, and average value of L ^* components. , a ^* average component, b ^* average component, color difference [delta] L * ^a * ^b color average over the overall color average interest area ^*, color differences color average of a region close to the target region delta _n L ^{* A *} b ^* , color average difference Δ _b L ^* a ^* b ^* between the background and the target area, color dispersion in the target area, and the same number of colors may be used.

  Further, a multidimensional expression information database in which conditions combining these feature quantities and expression information related to the impression of a document are associated may be used. In this way, by combining as many feature quantities as possible, the impression that the document gives to humans can be made more detailed. In particular, by using conditions that include differences in feature quantities between different document areas, such as color differences between document areas, to extract expression information that represents impressions received from places with strong contrast in the evaluated document Is also possible.

  It is also preferable to use the physical feature value itself obtained from the document data as design impression information. For example, the combination of the average colors of the background area, the main area, and the accent area of the document data itself may be used as the design impression information as a color palette.

  When the design impression is selected, the design impression evaluation process is terminated, and the control unit 10 returns the control to step S0.

2-4. Impression Presentation / Correction Process When the impression presentation / correction process button 26 is clicked in step S0, the process proceeds to the impression presentation / correction process in step S40.

  The impression presentation / correction process in step S40 is executed according to the flowchart shown in FIG. 22, and displays the user impression information obtained in step S10, the target impression information obtained in step S20, and the design impression information obtained in step S30. Do.

  First, in step S40a, the control unit 10 displays the display selection screen 1010 on the output unit 16, and allows the operator to select which information is to be displayed.

  On the display selection screen 1010, as shown in FIG. 23, an identification number of a design to be displayed is input in the input box. Further, by selecting the check box 50 and clicking the decision button 52, information to be displayed is selected from the target impression information, the design impression information, and the user impression information.

  Next, the control unit 10 that has received input of information to be displayed displays target impression information, design impression information, or user impression information on the impression map screen 1012 in step S40b.

  The impression map screen 1012 is divided into a plurality of areas as shown in FIG. 24, and an area identification number is assigned to each area. On the other hand, as shown in FIG. 25, the storage unit 12 stores information representing an impression for each region identification number in association with each other as an impression display database.

  The control unit 10 extracts a region identification number associated with the target impression information, the design impression information, or the user impression information by referring to the impression display database. And each information corresponding to the area | region on the impression map screen 1012 to which the extracted area | region identification number was provided is displayed.

  Here, it is preferable to provide a coordinate axis on the impression map screen 1012 and assign an area identification number so that the impression changes with a predetermined tendency along the coordinate axis.

  For example, in the example of the impression map screen 1012 shown in FIG. 24, the X coordinate indicating the warmth of the design from “warm” to “cold” and the Y coordinate indicating the hardness of the design from “soft” to “hard”. And two orthogonal coordinates are provided, and information representing the impression is assigned along the change in the impression. Note that the method of assigning information on the impression map screen 1012 is not limited to this, and it is preferable to change the setting of the coordinate axes according to the type of the target design.

  When the target impression information is selected in step S40a, the logical product target impression information and the exclusive target impression information associated with the design identification number are displayed superimposed on the impression map screen 1012 as shown in FIG.

  In the present embodiment, the logical product target impression information and the exclusive target impression information are displayed superimposed on the impression map screen, so that the actual impressions for the first evaluation object, the second evaluation object, and the current document are displayed. What is the tendency of impressions that are regarded as important in any of the above and impressions that are not obtained from existing documents among the impressions that are requested along the first evaluation object or the second evaluation object? It becomes easy to grasp visually.

  When the design impression information is selected in step S40a, the design impression information included in the design database associated with the design identification number is displayed superimposed on the impression map screen 1012 as shown in FIG. At this time, it is preferable to facilitate identification of the displayed information by changing the display color of the information for each document data included in the design database. It is also preferable to display the document data itself corresponding to each design impression information instead of or together with each design impression information.

  When user impression information is selected in step S40a, as shown in FIG. 28, impression information having the largest value among user impression information included in the user impression information database associated with the design identification number is superimposed on the impression map screen 1012. Displayed together. At this time, it is preferable to facilitate identification of the displayed information by changing the display color of the information for each document data included in the user impression information database.

  Furthermore, when both the target impression information and the design impression information are selected in step S40a, both the target impression information and the design impression information associated with the design identification number are superimposed on the impression map screen 1012 as shown in FIG. Displayed together. Similarly, when both the target impression information and the user impression information are selected, when both the design impression information and the user impression information are selected, or all of the target impression information, the design impression information, and the user impression information are selected. In this case, each piece of information is superimposed on the impression map screen 1012 and displayed.

  In this way, by displaying the target impression information, design impression information, and user impression information superimposed on one impression map screen 1012, the design creator, the client, and the user can make impressions that are the target of design production, actual The impression that the design has and the impression that the user receives from the actual design can be confirmed by visual comparison. At this time, since each piece of information is displayed on the impression map screen 1012 along the coordinate axis indicating the impression tendency, how much the target impression, the impression of the actual design, and the impression received by the user differ. It is possible to clearly grasp the tendency of the difference.

  Furthermore, in step S20, by obtaining design impression information for the design of other companies' web pages and other products, it is possible to compare and confirm these information and target impression information. Thereby, it becomes easy to grasp the coincidence or difference between the impressions of other companies' web pages and other products and the target impression of the design to be produced.

  Furthermore, in step S10, by acquiring user impression information from a plurality of users for the same design, the distribution tendency of the user impression information can be easily confirmed on the impression map screen 1012. Further, it is possible to confirm at a glance whether the target impression information or the design impression information matches the distribution tendency of the user impression information.

  Further, in the present embodiment, it is possible to correct the target impression information and present information useful for correcting the design impression. When the mouse pointer 5 is moved to the target impression correction button 64 or the design impression correction information presentation button 65 on the impression map screen 1012, and the mouse is clicked, the process proceeds to step S40c.

  When the correction of the target impression information is instructed, the control unit 10 starts setting processing of the target impression information.

  The operator moves the mouse pointer 5 to an area on the impression map screen 1012 and clicks the mouse while referring to the design impression information and user impression information displayed on the impression map screen 1012. The control unit 10 acquires the position of the mouse pointer 5 and refers to the impression expression database to set information representing the impression assigned to the area as new target impression information. Here, in order to facilitate confirmation of the set new target impression information, it is also preferable to display the target impression information by providing an area 66 for displaying the target impression information.

  If the setting method of the target impression information is used, for example, the competitor's web design is displayed as design impression information superimposed on the impression map screen 1012 and the company's web design target impression is displayed as the competitor's web design. When it is desired to make the impression different from the impression, it is possible to easily set the appropriate target impression information by designating an area that does not overlap with the area where the design impression information of the web design of the competitor is displayed. On the other hand, when it is desired to have a web design having an impression similar to that of a competitor, it is possible to set appropriate target impression information by designating an area in which the design impression information of the competitor's web design is displayed. Similarly, by displaying the user impression information superimposed on the impression map screen 1012, new target impression information can be set while referring to the impression received by the user.

  Further, by moving the mouse pointer 5 to the design impression correction information presentation button 65 provided on the impression map screen 1012 and clicking the mouse, the operator can present information necessary for correcting the design impression information. . For example, a combination of colors of a background area, a main area, and an accent area with a design suitable for an impression assigned to each area of the impression map screen 1012 is stored in a database in advance, and the color corresponding to the area where the target impression information is displayed is stored. It is preferable to display the set superimposed on the impression map screen 1012. By changing the design to the displayed color combination, you can get closer to the target impression.

  As described above, the target impression information, the design impression support information, and the presentation of the design correction support information are performed on the same impression map screen 1012, thereby visually confirming the target impression, the actual design impression, and the impression received by the user. Work can be done.

  That is, according to the present embodiment, it is possible to confirm on the same impression map screen the impression that is the target of design production, the impression that the actual design has, and the match or difference of the impression that the user receives from the actual design. . As a result, the client and the design creator can visually grasp the suitability of the target impression setting for the design production, and can easily correct the target impression and the design impression. In addition, in the design production work, it is easy to collate information between the client and the design creator, and the work can be performed smoothly. Furthermore, it becomes easy to find the direction of correction of the design based on the impression that the client wants and the impression that the user receives from the created design.

  In the above embodiment, visual design such as web pages, presentation materials, and product designs is targeted. However, target impression information, design impression information, and user impression are also applied to audio data such as commercial audio. A similar effect can be obtained by acquiring information and displaying it on the same impression map screen.

1 is a block diagram of an overall configuration of a design production support apparatus according to an embodiment of the present invention. The block diagram of the structure of the management server in embodiment of this invention is shown. It is a figure which shows the main flowchart of the design production assistance method in embodiment of this invention. It is a figure which shows the main menu screen in embodiment of this invention. It is a figure which shows the flowchart of the user impression acquisition process in embodiment of this invention. It is a figure which shows the document data selection screen in embodiment of this invention. It is a figure which shows the user impression input screen in embodiment of this invention. It is a figure which shows the impression expression database in embodiment of this invention. It is a figure which shows the impression map in embodiment of this invention. It is a figure which shows the impression evaluation database in embodiment of this invention. It is a figure which shows the user impression information database in embodiment of this invention. It is a figure which shows the position on the impression map of the user impression information obtained by embodiment of this invention. It is a figure which shows the flowchart of the target impression determination process in embodiment of this invention. It is a figure which shows the target impression input screen in embodiment of this invention. It is a figure which shows the position on the impression map of the impression information along the 1st evaluation object in embodiment of this invention. It is a figure which shows the position on the impression map of the impression information along the 2nd evaluation object in embodiment of this invention. It is a figure which shows the flowchart of the design impression evaluation process in embodiment of this invention. It is a figure which shows the design impression evaluation screen in embodiment of this invention. It is a figure which shows the design database in embodiment of this invention. It is a figure which shows the example of the web page in embodiment of this invention. It is a figure which shows the design evaluation database in embodiment of this invention. It is a figure which shows the flowchart of the impression presentation / correction process in embodiment of this invention. It is a figure which shows the display selection screen in embodiment of this invention. It is a figure which shows the impression map screen in embodiment of this invention. It is a figure which shows the database for impression displays in embodiment of this invention. It is a figure which shows the impression map screen which superimposed and displayed the target impression information. It is a figure which shows the impression map screen which superimposed and displayed the design impression information and document data. It is a figure which shows the impression map screen which displayed and superimposed user impression information. It is a figure which shows the impression map screen which superimposed and displayed target impression information, design impression information, and document data. It is a figure which shows the flowchart of design production.

Explanation of symbols

  5 mouse pointer, 10 control unit, 12 storage unit, 14 input unit, 15 input box, 16 output unit, 18 network interface unit, 20 target impression determination button, 22 design impression evaluation button, 24 user impression acquisition button, 26 impression presentation・ Modify button, 28 check box, 29 Enter button, 30 Input box, 32 Web design import button, 34 Document import button, 36 Background area, 37 Main area, 38 Accent area, 40 Check box, 42 Select decision button, 43 Document data display area, 44 Impression expression display area, 46 Check box, 47 Enter button, 48 Scroll button, 50 Check box, 52 Enter button, 54 Input box, 60 Impression information display area, 62 X coordinate axis, 62b Y coordinate axis, 64 target impression correction button, 65 design impression correction information presentation button, 66 target impression display area, 68 document data display, 100 management server, 102a, 102b, 102c client computer, 104 network, 1000 main Menu screen, 1002 Target impression input screen, 1004 Design capture screen, 1006 Document data selection screen, 1008 User impression input screen, 1010 Display selection screen, 1012 Impression map screen.

Claims (8)

An impression expression database containing a group of options for expressing the impression of the document;
An impression evaluation database associating impression information representing an impression felt by a human looking at a document with respect to options included in the impression expression database;
Storage means for storing
First acquisition means for acquiring at least one option selected by the user from the option group and matching an impression required for the purpose of expressing the document;
Second acquisition means for acquiring at least one option that matches the impression required for the expression form of the document selected by the user from the option group;
Referring to the impression evaluation database, impression information extraction means for extracting impression information associated with the options acquired in the first and second acquisition means as first and second impression information, respectively;
Target impression information setting means for setting target impression information representing an impression to be a target of design production of a document based on impression information extracted in common with the first and second impression information ;
Design production support device characterized by including. An impression expression database containing a group of options for expressing the impression of the document;
An impression evaluation database associating impression information representing an impression felt by a human looking at a document with respect to options included in the impression expression database;
Storage means for storing
First acquisition means for acquiring at least one option selected by the user from the option group and that matches the currently requested impression;
Second acquisition means for acquiring at least one option selected by the user from the option group and that matches an impression that may be required in the future;
Referring to the impression evaluation database, impression information extraction means for extracting impression information associated with the options acquired in the first and second acquisition means as first and second impression information, respectively;
Target impression information setting means for setting target impression information representing an impression to be a target of design production of a document based on impression information extracted in common with the first and second impression information ;
Design production support device characterized by including. The design production support apparatus according to claim 1 or 2 ,
User impression information acquisition means for acquiring at least one option from the impression expression database that is selected according to the impression actually received from the document design is further provided.
The target impression information setting means refers to the impression evaluation database, extracts impression information associated with the option selected from the impression expression database in the user impression information acquisition means as user impression information, and A design production support apparatus, wherein target impression information is set based on impression information and impression information extracted in common with the first and second impression information . The design production support device according to claim 3 ,
The target impression information setting means sets the target impression information from the impression information included in the user impression information among the impression information extracted in common with the first and second impression information. Support device. The design production support device according to claim 3 ,
The target impression information setting means sets target impression information from impression information that is not included in the user impression information among impression information extracted in common with the first and second impression information. Production support device. The design production support device according to any one of claims 1 to 5 ,
The area of the output screen is divided into a plurality of divided screen areas, an impression expression is assigned to each of the divided screen areas, and the target impression expression is displayed in the divided screen area to which an impression expression that matches the target impression expression is assigned. A design production support apparatus comprising an output means. An impression expression database containing a group of options for expressing the impression of the document;
An impression evaluation database associating impression information representing an impression felt by a human looking at a document with respect to options included in the impression expression database;
A computer comprising storage means for storing
First acquisition means for acquiring at least one option selected by the user from the option group and matching an impression required for the purpose of expressing the document;
Second acquisition means for acquiring at least one option that matches the impression required for the expression form of the document selected by the user from the option group;
Referring to the impression evaluation database, impression information extraction means for extracting impression information associated with the options acquired in the first and second acquisition means as first and second impression information, respectively;
Target impression information setting means for setting target impression information representing an impression to be a target of design production of a document based on impression information extracted in common with the first and second impression information ;
Design production support program characterized by functioning as An impression expression database containing a group of options for expressing the impression of the document;
An impression evaluation database associating impression information representing an impression felt by a human looking at a document with respect to options included in the impression expression database;
A computer comprising storage means for storing
First acquisition means for acquiring at least one option selected by the user from the option group and that matches the currently requested impression;
Second acquisition means for acquiring at least one option selected by the user from the option group and that matches an impression that may be required in the future;
Referring to the impression evaluation database, impression information extraction means for extracting impression information associated with the options acquired in the first and second acquisition means as first and second impression information, respectively;
Target impression information setting means for setting target impression information representing an impression to be a target of design production of a document based on impression information extracted in common with the first and second impression information ;
Design production support program characterized by functioning as

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