JP4710766B2 - Design production support device and design production support program - Google Patents

Description

  The present invention relates to a design creation support apparatus and a design creation support program that support design creation based on a target design impression, an actually created design impression, and an impression a user receives from the design.

  Designs applied to corporate marks, products, presentation materials, website pages, etc. have a great influence on the impressions (images) received by customers and users. Therefore, in the design production, it is important to accurately express the impression that the person who performs the corporate strategy, product sales strategy, information provision, etc. intends to give to the receiver (user).

  For example, when the design creator is requested to design the product, as shown in FIG. 45, the client as the client determines a target impression required for the product or presentation material (S100), The design creator produces a design that matches the impression (S102), evaluates the impression of the produced design (S104), and requests the client based on the difference between the required impression and the impression of the actual design. If a design modification is necessary, a modification is instructed. If a modification is not necessary, a final design is determined (S106).

  In such design production, many application software that supports drawing and coloring of documents such as products, presentation materials, and web pages has been developed. Many of these entrust the actual coloring to the application user, and it is difficult for a user who is unfamiliar with the design creation to accurately express the impression.

  Therefore, research is being conducted on methods for processing and document impression evaluation based on human sensitivity.

  Patent Document 1 includes a target image determination step for determining character information related to an impression as a target in design production as a target image, and a design image evaluation step for determining character information regarding an impression of the actually produced design as a design image. The image map screen in which character information about the image is assigned to each area of the display screen, the target image information in the area corresponding to the target image information, and the area corresponding to the design image information Discloses a technique for displaying a design image in an overlapping manner.

JP 2004-102734 A

  By the way, it is preferable to perform evaluation along two or more coordinate axes of different evaluations in order to evaluate an impression that is a design production target or an impression received by a user from an actual document. Therefore, a method for evaluating an impression that is a target of design production or an impression received by a user from an actual document according to a pattern as a result of evaluating a design impression along a plurality of evaluation axes can be considered.

  However, in the conventional design evaluation technology, the evaluation axis (preference factor scale) for evaluation is determined based on the result of factor analysis of subject (user) preference survey data and the like by statistical processing in advance. Since the evaluation is performed on the assumption that the scale of the evaluation axis is basically continuous and linear, there is a problem that the image that is actually targeted and the image received by the user from the actual design cannot be accurately evaluated.

  In view of the above-mentioned problems of the conventional technology, the present invention provides design creation support that makes it possible to evaluate target impression information, which is a goal of design production, and user impression information indicating an impression received from an actual design with a higher system. An object is to provide a device and a design production support program.

  According to the present invention, a user selects and obtains an option that matches a target impression of document design production from a group of options assigned to at least one preference factor scale indicating an impression tendency according to the impression tendency. An information selection unit, a preference evaluation point setting unit for determining a preference evaluation point indicating a target impression of document design production on the preference factor scale according to the options acquired by the information selection unit, and a preference factor scale Referencing the preference factor database that stores the frequency of selection obtained for each score to categorize the criteria for the impression information on the preference factor scale for multiple impression information that represents the impression of the design of the document. Correction distance calculation means for calculating a corrected distance between a point and the preference evaluation point; and the correction distance calculation means On the basis of the corrected distance calculated in the above, the reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point are subjected to a matching process to obtain a target impression for document design production. A design production support apparatus comprising: target impression information determination means for setting the combined impression information as target impression information.

  This design creation support device allows a user to select options that match the impression of the document design creation target from a group of options assigned to the computer according to the impression trend on at least one preference factor scale indicating the impression trend. Information selection means to be selected and acquired, and preference evaluation point setting that determines a preference evaluation point indicating a target impression of document design production on the preference factor scale according to the options acquired by the information selection means Each impression on the preference factor scale for multiple impression information that represents the impression of the design of the document with reference to the preference factor database that registered the means and the selectivity determined for each score that classifies the preference factor scale Correction distance for calculating a corrected distance between a reference point indicating an impression of information and the preference evaluation point Based on the corrected distance calculated by the output means and the corrected distance calculating means, the reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point are matched, and the document It can be realized by a design creation support program characterized by functioning as target impression information determination means for setting impression information suitable for the impression of design production as target impression information.

  A preference factor scale indicating the tendency of impression is set by a statistical method, and the distance between points on the preference factor scale is corrected based on the user's selection frequency for each score that divides the preference factor scale. This correction method is used to match a preference evaluation point (preference evaluation pattern) indicating the impression that the user should have made as a design creation target with a reference point (reference pattern) of impression information that directly represents the impression. Based on the matching result, it is possible to determine the target impression information that the user should set as the target of design production.

  More specifically, the correction distance calculation means multiplies the distance between the reference point indicating the impression of each impression information on the preference factor scale and the score by the selectivity for the score, and calculates the score of the preference factor scale. A score of the preference factor scale is obtained by multiplying the distance between the first distance calculated by dividing the total selectivity for the score and the preference evaluation point on the preference factor scale and the score by the selectivity for the score. The difference between the second distance calculated by dividing the total selection frequency with respect to the reference point is calculated as a corrected distance between the reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point. May be.

  Further, the preference factor scale as a reference is not limited to one. The information selection means includes at least one option that matches a target impression of document design production from a group of options assigned to each of a plurality of preference factor scales showing different impression tendencies according to the impression tendencies. The preference evaluation point setting means is configured to obtain a document design creation target on the plurality of preference factor scales according to at least one option selected for each of the plurality of preference factor scales. A preference evaluation pattern consisting of a combination of preference evaluation points indicating impressions, and the correction distance calculation means refers to a preference factor database in which the degree of selection obtained for each score that classifies the plurality of preference factor scales is registered. Multiple pieces of impression information that represent the impression of the document design Calculating a corrected distance between a reference point constituting a reference pattern indicating an impression of each impression information on the plurality of preference factor scales and a preference evaluation point of the preference evaluation pattern; Based on the corrected distance calculated by the correction distance calculation means, a reference pattern indicating an impression of each impression information on the preference factor scale and the preference evaluation pattern are matched, and a document design is performed. Impression information that matches the impression that is the production target may be set as target impression information.

  The option group may be at least one of an adjective group, a color patch group, a color palette group, and a concrete image group. By using these options, the user can apply the design impression, which is originally abstract, to the impression of the more concrete option, and the impression expression that is the target of the document design creation is more abstracted. Can be evaluated.

  Further, the output screen region is divided into a plurality of divided screen regions, impression information is assigned to each of the divided screen regions, and the divided screen region to which the target impression information determined by the target impression information determining unit is assigned. You may provide the output means which displays the target impression information determined by the target impression information determination means.

  In this way, by assigning and presenting the determined target impression information to an impression map composed of a preference factor scale indicating a predetermined impression trend, the user can intuitively determine the impression that should be a design production target. It can be grasped visually.

  The present invention also allows the user to select an option that matches the impression received by the user from the actual document design, from a group of options assigned to the at least one preference factor scale indicating the impression tendency according to the impression tendency. Information selection means to be acquired, and preference evaluation point setting means for determining a preference evaluation point indicating an impression received by the user from the actual document design on the preference factor scale according to the options acquired by the information selection means; , Refer to the preference factor database that registered the degree of selectivity calculated for each score that classifies the preference factor scale, and for each piece of impression information on the preference factor scale for each impression information that represents the impression of the document design Corrected distance calculating means for calculating a corrected distance between a reference point indicating an impression and the preference evaluation point; Based on the corrected distance calculated by the correction distance calculating means, the reference point indicating the impression of each impression information on the preference factor scale is matched with the preference evaluation point, and the actual document design is performed. A design creation support apparatus comprising: user impression information determining means for setting impression information that matches an impression received by a user as user impression information.

  Such a design creation support apparatus is suitable for the impression received by the user from the design of the actual document from the group of options assigned to the computer according to the impression tendency on at least one preference factor scale indicating the tendency of the impression. Information selection means for selecting and selecting options from the user, and preference evaluation points indicating impressions received by the user from the actual document design on the preference factor scale are determined according to the options acquired by the information selection means Refer to the preference factor database that stores preference score setting means and the preference factor database that stores the selection frequency determined for each score that classifies the preference factor scale. The reference point indicating the impression of each impression information and the preference evaluation point are corrected Correction distance calculation means for calculating separation, and matching between the reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point based on the corrected distance calculated by the correction distance calculation means It can be realized by a design creation support program characterized in that it functions as a user impression information determination unit that performs processing and sets impression information that matches the impression received by the user from the actual document design as user impression information it can.

  A preference factor scale indicating the tendency of impression is set by a statistical method, and the distance between points on the preference factor scale is corrected based on the user's selection frequency for each score that divides the preference factor scale. Using this correction method, a preference evaluation point (preference evaluation pattern) indicating an impression received by a user from an actual document is matched with a reference point (reference pattern) of impression information that directly represents the impression, and the matching result The user impression information received by the user can be determined based on the actual document.

  More specifically, the correction distance calculation means multiplies the distance between the reference point indicating the impression of each impression information on the preference factor scale and the score by the selectivity for the score, and calculates the score of the preference factor scale. A score of the preference factor scale is obtained by multiplying the distance between the first distance calculated by dividing the total selectivity for the score and the preference evaluation point on the preference factor scale and the score by the selectivity for the score. The difference between the second distance calculated by dividing the total selection frequency with respect to the reference point is calculated as a corrected distance between the reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point. May be.

  Further, the preference factor scale as a reference is not limited to one. The information selection means includes at least one option that matches the impression received by the user from the actual document design from a group of options assigned to each of a plurality of preference factor scales showing different impression tendencies according to the impression tendencies. The preference evaluation point setting means is configured to obtain an actual document design on the plurality of preference factor scales according to at least one option selected for each of the plurality of preference factor scales. A preference factor pattern consisting of a combination of preference rating points indicating impressions received by the user, wherein the correction distance calculation means registers a selection factor obtained for each score that classifies the plurality of preference factor scales. Refer to multiple documents that represent the impression of the document design. For the elephant information, a corrected distance between a reference point constituting a reference pattern indicating an impression of each impression information on the plurality of preference factor scales and a preference evaluation point of the preference evaluation pattern is calculated, and the user impression information The determination unit performs a matching process between a reference pattern indicating an impression of each impression information on the preference factor scale and the preference evaluation pattern based on the corrected distance calculated by the correction distance calculation unit. Impression information that matches the impression received by the user from the actual document design may be set as user impression information.

  The option group may be at least one of an adjective group, a color patch group, a color palette group, and a concrete image group. By using these options, the user can apply a more abstract design impression to a more concrete choice impression and a more abstract impression of the user's impression from the actual document design. Can be evaluated by expression.

  Further, the output screen region is divided into a plurality of divided screen regions, impression information is assigned to each of the divided screen regions, and the divided screen region to which the user impression information determined by the user impression information determining unit is assigned You may provide the output means which displays the user impression information determined by the user impression information determination means.

  In this way, by assigning the determined target impression information to an impression map composed of a preference factor scale indicating a predetermined impression trend, the impression received by the user from the actual document design is intuitive and It can be grasped visually.

  By combining these design production support devices, it is also possible to configure a system for presenting to the user so that the difference between the target impression information and the user impression information can be easily grasped. That is, the first selection is made by causing the user to select an option that matches the impression that is the target of the document design creation from the option group assigned to the at least one preference factor scale indicating the impression tendency according to the impression tendency. And a first preference evaluation point indicating a first impression evaluation target indicating a document design production target on the preference factor scale in accordance with the options acquired by the first information selection unit. Refer to the preference factor database that stores preference score setting means and the preference factor database that stores the selection frequency determined for each score that classifies the preference factor scale. The first correction distance for calculating the corrected distance between the reference point indicating the impression of each impression information and the first preference evaluation point Based on the corrected distance calculated by the calculating means and the first corrected distance calculating means, matching between the reference point indicating the impression of each impression information on the preference factor scale and the first preference evaluation point Target impression information determination means that sets the impression information that matches the impression of the document design production target as the target impression information, and the selection group matches the impression received by the user from the actual document design A second information selection unit that allows the user to select an option and obtains an impression that the user receives from the actual document design on the preference factor scale according to the option acquired by the second information selection unit; The second preference evaluation point setting means for determining the second preference evaluation point to be shown, and the preference factor database, the plurality of impression information , Second correction distance calculation means for calculating a corrected distance between a reference point indicating the impression of each impression information on the preference factor scale and the second preference evaluation point, and the second correction distance calculation means Based on the corrected distance calculated by the above, a matching process between the reference point indicating the impression of each impression information on the preference factor scale and the second preference evaluation point is performed, and the user can determine from the actual document design. User impression information determination means for setting impression information suitable for the received impression as user impression information, target impression information set by the target impression information determination means, and user impression information set by the user impression information determination means An evaluation value calculating means for calculating an evaluation value indicating a difference.

  Such a system allows the user to select options that match the impression of the document design creation target from a group of options assigned to the impression trend on at least one preference factor scale indicating the impression tendency. A first information selection unit that is selected and acquired, and a first preference indicating an impression of a document design production target on a preference factor scale according to the options acquired by the first information selection unit A plurality of impressions each representing an impression of the design of a document with reference to a first preference evaluation point setting means for determining an evaluation score and a preference factor database in which selection frequencies obtained for each score for classifying a preference factor scale are registered. For the information, the reference point indicating the impression of each impression information on the preference factor scale and the first preference evaluation point are corrected. A first correction distance calculation means for calculating a distance; a reference point indicating an impression of each impression information on a preference factor scale based on the corrected distance calculated by the first correction distance calculation means; A target impression information determination unit that performs a matching process with the first preference evaluation point and sets impression information that matches an impression that is a target of document design production as target impression information; A second information selection means for selecting and obtaining an option that matches the impression received by the user from the design, and an actual value on the preference factor scale according to the option acquired by the second information selection means; A second preference evaluation point setting means for determining a second preference evaluation point indicating an impression received by the user from the document design, and the preference factor database. A second corrected distance calculating means for calculating a corrected distance between a reference point indicating the impression of each impression information on the preference factor scale and the second preference evaluation point for a plurality of impression information; Based on the corrected distance calculated by the second correction distance calculation means, a matching process between a reference point indicating an impression of each impression information on the preference factor scale and the second preference evaluation point is performed, User impression information determination means for setting impression information that matches the impression received by the user from the actual document design as user impression information, target impression information set by the target impression information determination means, and user impression information determination means Realized by a design creation support program characterized by functioning as an evaluation value calculating means for calculating an evaluation value indicating a difference from the set user impression information Can.

  Here, the evaluation value calculation means may calculate the evaluation value according to a distance between the first preference evaluation point and the second preference evaluation point on a preference factor scale. Further, the preference factor scale as a reference is not limited to one. The evaluation value calculation means is a second preference evaluation pattern consisting of a combination of a first preference evaluation pattern consisting of the first preference evaluation points and a second preference evaluation point on a plurality of preference factor scales. The evaluation value may be calculated by a matching process.

  In this way, by calculating an evaluation value indicating the difference between the target impression information and the user impression information and presenting it to the user, the difference between the design impression to be targeted and the actual design impression can be determined. It can be made to grasp objectively.

  According to the present invention, it is possible to evaluate target impression information, which is a design production target, and user impression information indicating an impression received from an actual design with higher accuracy.

1. Apparatus Configuration A design production support apparatus according to an embodiment of the present invention includes a management server 100, client computers 102a, 102b,... And a network 104 as shown in FIG. The management server 100 and the client computers 102a, 102b,... Are connected via the network 104 so that information can be transmitted.

  As shown in FIG. 2, the management server 100 basically includes a control unit 10, a storage unit 12, an input unit 14, an output unit 16, and a network interface unit 18.

  The control unit 10 reads and executes the preference factor scale setting program and the design creation support program stored in the storage unit 12. Further, data necessary for processing is fetched from the input unit 14 and the network 104 and stored in the storage unit 12. Further, when necessary for the processing, the data held in the storage unit 12 is read and used for the processing. Further, the processing result is stored again in the storage unit 12 and output to the output unit 16 or the network 104 as necessary.

  The storage unit 12 stores and holds various types of data such as a preference factor scale setting program, a design creation support program, and keywords taken in from the input unit 14 or the network. Also, impression expression database, impression evaluation database, target impression information database, preference information database, design evaluation database, design database, user impression information database, user preference information database, impression map display database, preference factor required for processing Store and maintain databases such as databases. The contents and usage of each database will be described later. As the storage unit 12, a semiconductor memory is mainly used. For example, a storage device such as a hard disk, an optical disk, a magneto-optical disk, or a magnetic tape can also be used.

  The input unit 14 is used when a user inputs data necessary for processing. As the input unit 14, for example, a character input device such as a keyboard or a pointing device such as a mouse or a light pen can be used. Also, when reading existing presentation materials created on a recording medium such as paper as electronic data, a document reading device such as a scanner, or a voice input that can be converted into a digital signal when inputting voice, etc. An apparatus can be used.

  The output unit 16 displays an input screen that prompts input of data necessary for processing, an output screen that shows a processing result in the control unit 10, and the like. As the output unit 16, for example, a document output device such as a display or a printer can be used.

  The network interface unit 18 is used to connect the management server 100 to the network 104 so that information can be transmitted.

  The client computers 102a, 102b,... Have the same basic computer configuration as the management server 100. Also in the client computers 102a, 102b..., Information necessary for processing can be transmitted to the management server 100 and processing results in the management server 100 can be received via the network 104. Further, a part of processing of the preference factor scale setting method and the design creation support method described below may be executed by the client computer 102.

2. Preference factor scale setting method The design evaluation in the present embodiment is executed along the flowchart of FIG. First, the setting method of the preference factor scale in step S50 of FIG. 3 will be described in detail below.

The preference factor scale is a scale used in evaluating the impression of document design. For example, the X-axis and Y-axis of the impression map as shown in FIGS. 4 to 6 correspond to the preference factor scale. In the example of the impression map of FIG. 4, the I coordinate axis indicating the tendency of the design impression from “common” to “sophistication” and the II coordinate axis indicating the tendency of the design impression from “masculine” to “feminine”. And two preference factor scales are provided as orthogonal coordinates. When evaluating the impression of the design of a document, the impression of the design is represented by coordinates on the impression map. The position of the coordinates on the I coordinate axis changes the design from “common” to “sophisticated”. Which part of the tendency is the impression, and the position of the coordinates on the II coordinate axis can indicate which part of the tendency of the design is “masculine” to “feminine”.

  Similarly, in the example of the impression map of FIG. 5, the III coordinate axis indicating the tendency of the design impression from “Intense” to “Bright”, and the IV indicating the tendency of the design impression from “Static” to “Play”. Two preference factor scales, coordinate axes, are provided as orthogonal coordinates. When evaluating the impression of the design of a document, the impression of the design is represented by coordinates on the impression map, and the design tends to be “strong” to “bright” depending on the position on the III coordinate axis. It is possible to indicate the impression of which part of the design has the tendency from “static” to “play” by the position of the coordinates on the IV coordinate axis. In the example of the impression map in FIG. 6, a V coordinate axis indicating a design impression tendency from “real” to “cute”, and a VI coordinate axis indicating a design impression tendency from “simple” to “decoration” The two preference factor scales are provided as orthogonal coordinates. When evaluating the impression of a document design, the impression of the design is represented by coordinates on the impression map, and the design tends to be “real” to “cute” depending on the position of the coordinates on the V coordinate axis. It is possible to indicate which impression of the design has a tendency of “simple” to “decoration” depending on the position of the coordinates on the VI coordinate axis.

  Thus, each preference factor scale is a scale indicating a predetermined tendency representing the impression of document design. As shown in the example of FIG. 7, a specific design impression can be expressed by a preference factor pattern A composed of combinations of positions (coordinates) on a plurality of preference factor scales.

  The preference factor scale consists of character information consisting of adjectives that express the impression of the design, color patches consisting of a single color, a color palette that combines multiple colors, and a graphic representation of the design impression. For each group of choices, such as an abstract picture group that abstractly expresses the impression of the group, the design, the average user population, each option is located around the preference factor scale according to the tendency of the preference factor scale Can be determined by statistically processing the tendency indicated by the selection results.

For example, for a group of color patches each representing a single color, each color patch is located along the I coordinate axis indicating the tendency of the design impression from “common” to “sophisticated” on the I coordinate axis. Have multiple users choose whether they have an impression. Specifically, as shown in FIG. 8, the I coordinate axis is “common”, “slightly common”, “neither”, “slightly sophisticated”, “sophisticated”. Each user is allowed to select which score impression each color patch has. In addition, a large number of users are allowed to select which part of the II coordinate axis each color patch has an impression along the II coordinate axis indicating the tendency of the design impression from “masculine” to “feminine”. Specifically, as shown in FIG. 9, the II coordinate axes are “masculine”, “slightly masculine”, “neither”, “slightly feminine”, “feminine” The score is divided into five scores, and each user selects which score impression each color patch has. By statistically processing the selection result of an average population composed of a large number of users, as shown in FIG. 4, an orthogonal coordinate system of I coordinate axes and II coordinate axes according to the average impression of each color patch The position (two-dimensional coordinates) of each color patch on the impression map represented by is determined. Further, as shown in FIG. 10, the frequency (selection frequency or selection frequency) at which the average user population with respect to the I coordinate axis and the II coordinate axis selects each score is registered as a preference factor database.

  Similarly, for a group of color palettes each composed of a combination of a plurality of colors, each color palette moves along the III coordinate axis indicating the tendency of the design impression from “violent” to “bright”. A number of users are allowed to select whether to have an impression located around. Specifically, the III coordinate axis is divided into five scores: “violent”, “slightly intense”, “neither”, “slightly bright”, and “bright”, and what score each color palette has as an impression To each user. In addition, a large number of users are allowed to select which part of the IV coordinate axis each color pallet has an impression along the IV coordinate axis indicating the tendency of the design impression from “static” to “play”. Specifically, the IV coordinate axis is divided into five scores of “static”, “slightly static”, “neither”, “some play”, and “play”. Each user selects which score impression the color palette has. By statistically processing the selection result of an average population composed of a large number of users, as shown in FIG. 5, an orthogonal coordinate system of the III coordinate axis and the IV coordinate axis according to the average impression of each color palette. The position (two-dimensional coordinates) of each color palette on the impression map represented by Further, as shown in FIG. 10, the selection frequency (selection frequency) for each score of the III coordinate axis and the IV coordinate axis is registered as a preference factor database.

  Similarly, for a group of coffee cup drawings, each consisting of a combination of different shapes, colors and patterns, along the V coordinate axis indicating the tendency of the design impression from “real” to “cute” A number of users are allowed to select where the picture has an impression on the V coordinate axis. Specifically, the V-coordinate axis is divided into five scores: "Full scale", "Slightly full scale", "Neither", "Slightly cute", and "Cute". Let each user select whether he / she has an impression. In addition, a large number of users are allowed to select which of the VI coordinate axes the image of each coffee cup has an impression along the VI coordinate axis indicating the impression tendency of the design from “simple” to “decoration”. Specifically, the VI coordinate axis is divided into five scores: “simple”, “slightly simple”, “neither”, “slightly decorative”, and “decorative”. Each user is allowed to select which score impression the coffee cup picture has. By statistically processing the selection result of the average population composed of a large number of users, as shown in FIG. 6, the V coordinate axis and the VI coordinate axis are orthogonal to each other according to the average impression of each coffee cup picture. The position (two-dimensional coordinates) of the picture of each coffee cup on the impression map represented in the coordinate system is determined. Moreover, as shown in FIG. 10, the selection frequency (selection frequency) about each score of V coordinate axis and VI coordinate axis is registered as a preference factor database.

  Note that the method of assigning information to the impression map is not limited to this, and it is preferable to change the setting of the coordinate axes according to the type of the target design. For example, “Something” from “Solid”, “Quality appeal” from “Color appeal”, “High quality” from “Fun”, “Sense feeling” from “Familiarity”, “Feminine” from “Dandy”, “ From “turbid” to “clear”, from “hard” to “soft”, from “heavy” to “fine”, from “solid” to “fairy tale”, from “realistic” to “fantasy”, from “quality” to “cheap”, etc. You may set the coordinate axis (preference factor scale) showing the transition of the tendency of the impression.

  In the present embodiment, each preference factor scale is divided into five scores. However, the present invention is not limited to this, and a smaller number of divisions or a larger number of divisions may be used. Also, the number of divisions of each preference factor scale may be different from each other.

  Further, in the present embodiment, each impression map has been described as a two-dimensional coordinate system represented by an orthogonal coordinate system of two preference factor scales, but in a one-dimensional coordinate system represented by one preference factor scale. It may be a three-dimensional or higher coordinate system represented by a larger number of preference factor scales.

  Furthermore, the assignment of options on the impression map and the setting of the selection frequency of each score in each preference factor scale are not limited to the above processing. Combinations of preference factor scales and combinations of preference factor scales and option groups are not limited to the above examples. Further, it can be determined by a predetermined quantification statistical analysis method based on the evaluation result by the preference evaluation option by the subject army forming the average user population.

  As described above, when the impression map represented by the independent preference factor scale and the selection frequency (selection frequency) for each score of each preference factor scale are statistically set, the process proceeds to step S0 in FIG. To be migrated.

3. Design Production Support Method The design production support method in the present embodiment will be described in detail below with reference to the drawings. Each means in the invention according to the claims of the present application is realized by causing each process of the following design production support method to be processed by a computer.

  Here, either the person who produces the design (design creator), the person who requests the design creator to create the design (client), or the person who receives the created design (customer, etc.) Can be an operator who uses the system. The design producer, client, and consumer may be the same person. Moreover, the person who performs design evaluation may be individual, and may be multiple persons.

  The client computers 102a, 102b,... Are connected to the management server 100 via the network 104 to communicate with each other, and both of them are the terminals of the design creator, the client's terminal, and the customer's terminal. Can also function. In the following description, for the sake of convenience, it is assumed that the operator performs processing using the management server 100.

  As shown in FIG. 3, the design creation support method includes a target impression determination process in step S10, a design impression evaluation process in step S20, a user impression acquisition process in step S30, and a step S40 following the preference factor scale setting process in step S50. The impression presentation process is comprised.

  Each of these steps is realized by storing and holding a computer-processable design production support program in the storage unit 12 of the management server 100 and executing the program by the management server 100.

  When the processing of the program is started, in step S0, the control unit 10 displays the main menu screen 1000 on the output unit 16 as shown in FIG. 11, and prompts the operator to select a desired process. Here, on the main menu screen 1000, the mouse pointer 5 is displayed, and the execution of each process is started by clicking a screen position indicating a desired process.

  Further, the main menu screen 1000 is provided with a box 15 for inputting an identification number of a design to be produced, and the database to be processed in the following processing is the number input in this box 15. Will be identified.

  For example, by inputting “9” as the identification number in the box 15, moving the mouse pointer 5 to the position where the target impression determination button 20 is displayed and clicking the mouse, the design identification number becomes 9, The process proceeds to the target impression determination step of S10. Similarly, the design impression evaluation button 22, the user impression acquisition button 24, and the impression presentation button 26 are respectively used when the process is shifted to the design impression evaluation process in step S 20, the user impression acquisition process in step S 30, and the impression presentation process in step S 40. The process can be shifted by moving the mouse pointer 5 to the displayed position and clicking the mouse.

3-1. Target Impression Determination Process In the target impression determination process in step S10, information (hereinafter referred to as target impression information) related to the impression required for the design to be produced is determined. The target impression determination step is processed according to the flowchart shown in FIG.

  In the present embodiment, the user is made to select information suitable for the target impression from a plurality of types of options distributed in a plurality of different impression maps (evaluation spaces), and the design creation target is selected from the selected information. Get target impression information that represents an impression.

  For example, as shown in FIGS. 4 to 6, the evaluation space is embodied as an impression map representing an impression. Each impression map is assigned an option group used when setting a preference factor scale constituting the impression map. These option groups are stored in the storage unit 12 in advance as an impression expression database in association with the impression map.

  In step S10a, the control unit 10 causes the output unit 16 to display target impression input screens 1002a to 1002c. As shown in FIGS. 13 to 15, the target impression input screens 1002 a to 1002 c present a plurality of information (options) expressing the impression of the design, and information that suits the impression that is the target of the design production from the client (Option) is selected.

  In step S10b, the user uses the input unit 14 to select information in accordance with the impression required for the design. The control unit 10 causes the user to select at least one piece of information (option) from a plurality of types of option groups using the plurality of target impression input images 1002a to 1002c displayed on the output unit 16, respectively. The user uses a mouse as the input unit 14 and, on the target impression input screens 1002a to 1002c shown in FIGS. 13 to 15, color patches and color palettes that meet the impressions required for the design of the document to be produced. Then, the mouse pointer 5 is placed on the picture of the coffee cup and clicked to select. After selecting an option that meets the impression required for the document design, the user places the mouse pointer 5 on the data registration button 25 and clicks. Thereby, the control part 10 acquires the information of the picture of the selected color patch, color palette, and coffee cup as a selected option. The selected option is stored in the storage unit 12.

  Note that the method for selecting the information expressing the impression is not limited to this, and other methods may be used as long as the user can input easily.

  Next, in step S10c, a preference information database is registered based on the options (color patch, color palette, coffee cup picture) selected in correspondence with each impression map in step S10b. The preference information database is registered according to the combination of the arrangement positions of options selected in each evaluation space represented by the impression maps shown in FIGS.

  First, a preference evaluation pattern is obtained based on the information selected in step S10b. For example, as shown in FIG. 16, when a color patch (the 23rd color patch in the figure) is selected on the target impression input screen 1002a shown in FIG. 13, I on the impression map to which the color patch is assigned. Plot the coordinates on the axis and the coordinates on the II axis. Similarly, when a color palette is selected on the target impression input screen 1002b shown in FIG. 14, the coordinates on the III axis and the coordinates on the IV axis to which the selected color palette is assigned are plotted. Furthermore, when a coffee cup is selected on the target impression input screen 1002c shown in FIG. 9, the coordinates on the V axis and the coordinates on the VI axis to which the picture of the selected coffee cup is assigned are plotted. The preference evaluation pattern obtained in this way is registered in the storage unit 12 as a preference information database.

  At this time, when a plurality of options are selected for one impression map, coordinates indicating the average position of the plurality of options on each coordinate axis (evaluation axis) are plotted. The preference evaluation pattern a plotted in this way represents a combination of the arrangement positions of options selected in the evaluation space represented by each impression map.

  In step S10d, target impression information is determined based on the preference evaluation pattern. Step S10d is processed according to a subroutine shown in FIG.

  In step S10d-1, first, for each point on each axis in the preference evaluation pattern, the distance between that point and the adjacent score is calculated.

  For example, as shown in FIG. 18, when the distance between the scores on each axis is 1, the point a1 on the I axis included in the preference evaluation pattern a in FIG. 16 (the midpoint between the score 2 and the score 3) And the adjacent score 2 on the I axis is -0.5, and the distance La3 between the point a1 on the I axis and the adjacent score 3 on the I axis is 0.5.

  In step S <b> 10 d-2, for each point in the preference evaluation pattern, a corrected distance from each score in each coordinate axis is calculated based on the selection frequency of each score in each axis registered in the preference factor database. The corrected distance is calculated by multiplying the uncorrected distance by the score selectivity Nn and dividing the value by the total value Ntotal of the scores selected on the corresponding axis.

  The distance before correction between the point a1 on the I axis and the score 2 on the I axis is −0.5, but the selectivity N1 of the I axis score 2 in the preference factor database of FIG. Since the total value Ntotal of the selection frequencies of all the scores 1 to 5 is 220, the corrected distance Lb2 between the point a1 on the I axis and the score 2 on the I axis is Lb2 = −0.5 × 50 / 220 = about −0.114. Similarly, the corrected distance Lb3 between the point a1 on the I axis and the score 3 on the I axis is Lb3 = 0.5 × 100/220 = about 0.227.

  Next, the distance before correction between the score 2 on the I axis and the score 1 on the I axis is −1.0, but the selectivity N1 of the score 1 on the I axis in the preference factor database of FIG. Since the total value Ntotal of the selection frequencies of all scores 1 to 5 on the I axis is 220, the corrected distance from the score 2 on the I axis is −1.0 × 10/220 = about −0.045. It becomes. Therefore, the corrected distance Lb1 between the point a1 on the I axis and the score 1 on the I axis is the corrected distance Lb2 between the point a1 on the I axis and the score 2 on the I axis and the score on the I axis. 2 and the corrected distance between the score 1 on the I axis and Lb1 = −0.114−0.045 = about −0.159.

  Similarly, the corrected distance Lb4 between the point a1 on the I axis and the score 4 on the I axis is the corrected distance Lb3 between the point a1 on the I axis and the score 3 on the I axis, and on the I axis. The corrected distance between the score 3 and the score 4 on the I axis is added to obtain Lb4 = 0.227 + 1.0 × 50/220 = about 0.454. Further, the corrected distance Lb5 between the point a1 on the I axis and the score 5 on the I axis is the corrected distance Lb3 between the point a1 on the I axis and the score 3 on the I axis and the score on the I axis. 3 and the corrected distance between the score 4 on the I axis and the corrected distance between the score 4 on the I axis and the score 5 on the I axis, Lb5 = 0.227 + 1.0 × 50 / 220 + 1.0 × 10/220 = about 0.5.

  Similarly, the distance after correction | amendment with the score of each axis | shaft can also be calculated | required also about the point in preference evaluation scales other than I axis | shaft of a preference evaluation pattern.

  In step S10d-3, the target impression information is determined based on matching between the preference evaluation pattern and the reference pattern defined for each impression information.

  As shown in FIG. 19, an impression evaluation database is registered in the storage unit 12. Impression information indicating the impression of the design is registered in the impression evaluation database. Each impression information is information that directly represents the impression of the design of the document, and is generally information indicating a wide range of impressions abstracted from the above-described option group.

  In the present embodiment, the entire reference impression map as shown in FIG. 20 is partitioned into a predetermined number, each partition is assigned as a region indicating the impression of the document, and the concept covering each partition is used as impression information. This impression map is also provided with a coordinate axis (evaluation axis), and impression information is assigned so that the impression changes with a predetermined tendency along the coordinate axis. In the reference impression map of FIG. 20, the X coordinate indicating the warmth of the design from “warm” to “cold” and the Y coordinate indicating the hardness of the design from “soft” to “hard” are orthogonal to each other. Two coordinate axes are provided, and impression information is assigned along each impression change.

  For each piece of impression information, a reference pattern for plotting that matches the impression indicated by each piece of impression information is determined in advance. The reference pattern can be set by a preference survey such as a questionnaire for a large number of subjects. In other words, based on the results of statistical processing of factors such as data obtained in the subject's preference survey, impression information assigned to each area on the reference impression map has a different evaluation axis from the reference impression map A reference pattern for each piece of impression information is set based on the correlation between the options assigned to the impression map.

  For example, the reference pattern for the impression information “natural” is as shown in a pattern b in FIG. 16, and the reference pattern for the impression information “casual” is as shown in a pattern c in FIG. Reference patterns are similarly set for other impression information.

  For each point constituting the reference pattern of each impression information, the distance to each score of each axis of the preference factor scale can be calculated as in the preference evaluation pattern. That is, as in step S10d-1, first, for each point constituting the reference pattern of impression information on each axis of the preference factor scale, the distance between that point and the adjacent score is calculated. Next, similarly to step S10d-2, based on the selection frequency of each score of each axis registered in the preference factor database, for each point of the reference pattern of impression information, after correction with each score on each coordinate axis The distance is calculated. The corrected distance is calculated by multiplying the uncorrected distance by the score selectivity Nn and dividing the value by the total value Ntotal of the scores selected on the corresponding axis.

  An existing method can be applied to the matching process between the preference evaluation pattern and the reference pattern determined for each piece of impression information. For example, from the impression information group registered in the impression evaluation database shown in FIG. 19, the corrected distance between the points constituting the preference evaluation pattern in each preference factor scale and the points constituting the reference pattern of impression information Extract impression information with the smallest sum of squares. This extracted impression information is the impression information that best matches the preference evaluation pattern obtained from the options selected according to the impression that the user should make as the design creation goal, and this is the goal that should be the design creation goal It becomes impression information.

For example, as shown in FIG. 21, the corrected distance Lc2 between the point X1 on the I axis and the score 2 on the I axis constituting the reference pattern of the impression information “casual” is −0.2, and the preference evaluation When the corrected distance Lb2 between the point a1 on the I axis constituting the pattern and the score 2 on the I axis is 0.3, a value Lb2−Lc2 = 0.3 obtained by subtracting the distance Lc2 from the distance Lb2. − (− 0.2) = 0.5 is the corrected distance Lx1 on the I axis between the point a1 and the point X1. Similarly, the corrected distance Lx2 between the point X2 on the II axis constituting the reference pattern of the impression information “casual” and the point a2 on the II axis of the preference evaluation pattern, and the point X3 on the III axis constituting the reference pattern And the corrected distance Lx3 between the point a3 on the III axis of the preference evaluation pattern, the point X4 on the IV axis constituting the reference pattern and the point a4 on the IV axis of the preference evaluation pattern, the reference The corrected distance Lx5 between the point X5 on the V-axis constituting the pattern and the point a5 on the V-axis of the preference evaluation pattern, the point X6 on the VI axis constituting the reference pattern and the point on the VI axis of the preference evaluation pattern A distance Lx6 after correction with a6 is calculated. Further, a square sum Lx1 ² + Lx2 ² + Lx3 ² + Lx4 ² + Lx5 ² + Lx6 ² of the corrected distances Lx1 to Lx6 is calculated for the impression information “casual”.

  Similarly, for other impression information, the sum of squares of the corrected distances for each axis of the reference pattern and the preference evaluation pattern is calculated. Then, the impression information having the smallest square sum is set as the target impression information. The set target impression information is stored in the storage unit 12 as a target impression information database in association with the design identification number.

  The reference pattern set for each impression information is also preferably set more finely according to the user characteristics such as age (age) and sex. For example, when a reference pattern is set for each piece of impression information based on a questionnaire or the like, the questionnaire result is classified for each age group or sex of the subject and the reference pattern is set. On the other hand, as shown in FIG. 13 to FIG. 15, the user's age input unit 21 and the user's gender input unit 23 are provided to acquire the characteristics of the viewer to be designed, and a reference pattern corresponding to the characteristics Matching process is performed. Thereby, the evaluation value of the impression which evaluated the user's preference of specific age and sex appropriately can be calculated | required.

  In the present embodiment, the preference information database is registered by a combination of a color patch group, a color palette group, and a coffee cup picture group (represented image group), but the present invention is not limited to this. Any option group that represents the impression of document design may be used.

  When step S10d-3 ends, the process is returned to the main routine. In the main routine, the process returns to step S0.

3-2. Design Impression Evaluation Process When the design impression evaluation button 22 is clicked in step S0, the process proceeds to the design impression evaluation process in step S20.

  In the design impression evaluation process in step S20, information about the design impression of the document (hereinafter referred to as design impression information) is extracted. The design impression evaluation process is processed according to the flowchart of FIG.

  First, in step S20a, actual document data is captured, stored in the storage unit 12, and held. As shown in FIG. 23, the control unit 10 displays a design capture screen 1004 on the output unit 16 and prompts the design creator to input a document related to the design to be evaluated.

  For example, the design creator designs a web page and uploads it on the network 104 in advance. Next, the URL of the web page is input to the URL input box 30 of the design capture screen 1004, the mouse pointer 5 displayed on the design capture screen 1004 is moved to the web design capture button 32, and the mouse is moved. Click to specify the acquisition destination of the web page for design impression evaluation. When receiving the designation, the control unit 10 takes in the document data of the web page from the designated URL via the network 104. The fetched document data is sequentially stored in the storage unit 12 as a design database in association with document data identification information (for example, URL) as shown in FIG.

  If a design database has not yet been generated for the design identification number, a new design database is generated in association with the design identification number. On the other hand, when a design database for the design identification number already exists, document data identification information and document data are additionally stored in the existing design database.

  Further, not only the produced web pages but also the URLs of the web pages of competitors, for example, can be specified and the document data of those web pages can be taken in and evaluated.

  In addition, when the object of design production is a presentation material, a new product, a brand logo of a company, or the like, it is also preferable to capture document data using a reading device such as a scanner. In this case, it is preferable to activate the existing document reading tool by clicking the document import button 34 on the design capture screen 1004.

  In the following description, it is assumed that the document of the web page in FIG. 25 is taken as an example.

  In step S20b, the impression given to the human by the captured document data is evaluated. The existing evaluation means such as Japanese Patent Application No. 2002-187522 can be used for the impression evaluation of the design.

  That is, the control unit 10 reads the image data of the document to be evaluated from the storage unit 12 and divides the area as shown in FIG. An existing image area dividing tool can be used for the area division. Next, physical features such as area, position, size, color average, and color difference from other regions are extracted for each divided region.

Here, for each region, it is preferable to extract visual feature amounts after converting from the RGB color space to the L ^* a ^* b ^* color space. In general, document data used in a computer is often expressed in an RGB color space, which is a non-uniform color space, and cannot be analyzed close to the human sense. Therefore, by converting the RGB color space, which is a non-uniform color space, to the L ^* a ^* b ^* color space, which is a uniform color space, it is possible to analyze and evaluate as an impression closer to human sensitivity. The L ^* a ^* b ^* space is also preferable because it can express the dynamic range of the document. Of course, if the document data is already expressed in the L ^* a ^* b ^* color space, there is no need to convert it.

Further, the physical feature amount includes the area of the target area, the width w and the height h of the target area, the upper left positions x and y, the color average of the entire target area, the average value of the L ^* component, and the a ^* component. mean value, b ^* average of components, the entire document color average and the color of the entire target region mean color difference ΔL ^* a ^* b ^*, color differences color average of a region close to the target region Δ _n L ^* a ^* b ^* , A color average difference Δ _b L ^* a ^* b ^* between the background and the region of interest, such as color dispersion in the region of interest, the number of the same color, and the like. The average color may be extracted from the background area of the document data, the main area having the largest area excluding the background area, and the accent area that is an accent for the main area, and may be used as the feature amount.

  On the other hand, impression information is associated with a combination of physical feature amounts and stored and held in the storage unit 12 as a design evaluation database. For example, as shown in FIG. 26, a set of background areas, a main area having the largest area excluding the background area, and a color of each area of the accent area that is an accent to the main area (indicated by hatching in the figure) Then, impression information representing an impression received by a human from the set of colors is associated and stored.

  Based on this design evaluation database, an average color is extracted from the background area, main area, and accent area of actual document data, and impression information corresponding to the combination of the average colors is extracted. The extracted impression information becomes design impression information indicating an impression given to the user from the physical characteristics of the design. As shown in FIG. 24, the design impression information is stored and held in the storage unit 12 as a design database in association with the document data identification number and the document data to be evaluated.

  For example, when an average color is extracted from each of the background area, main area, and accent area of the document data in FIG. 25, design impression information “natural” can be obtained based on the design evaluation database in FIG.

Note that the feature quantities that can be used to extract information about impressions are the area of the area, the width w and height h of the area, the upper left positions x and y, the color average of the entire area, and the average value of the L ^* component. A ^* component average value, b ^* component average value, overall color average and color average color difference ΔL ^* a ^* b ^{* of} the entire region of interest, and color average difference Δ _n L between the region of interest and the adjacent region ^* a ^* b ^* , color average difference Δ _b L ^* a ^* b ^* between the background and the target area, color dispersion in the target area, and the same number of colors may be used.

  Further, a multidimensional expression information database in which conditions combining these feature quantities and expression information related to the impression of a document are associated may be used. In this way, by combining as many feature quantities as possible, the impression that the document gives to humans can be made more detailed. In particular, by using conditions that include differences in feature quantities between different document areas, such as color differences between document areas, to extract expression information that represents impressions received from places with strong contrast in the evaluated document Is also possible.

  It is also preferable to use the physical feature value itself obtained from the document data as design impression information. For example, the combination of the average colors of the background area, the main area, and the accent area of the document data itself may be used as the design impression information as a color palette.

  Further, in the present embodiment, the image data that is a document is divided into a plurality of areas for processing, but the design impression information may be determined by extracting feature amounts from the entire document.

  When the design impression is selected, the design impression evaluation process is terminated, and the control unit 10 returns the control to step S0.

3-3. User Impression Acquisition Process When the user impression acquisition button 24 is clicked in step S0, the process proceeds to the user impression acquisition process in step S30.

  In the user impression acquisition process in step S30, an impression (hereinafter referred to as user impression information) that the user has about the document data captured in step S20 is acquired. The user impression acquisition process is processed according to the flowchart shown in FIG.

  First, in step S30a, the control unit 10 causes the output unit 16 to display a document data selection screen 1006, and prompts the user to select document data as an impression acquisition target from among the document data captured in step S20.

  As shown in FIG. 28, the document data selection screen 1006 lists and displays information related to document data held in the design database of the storage unit 12 on the screen, and which user impression information is acquired for which document data. It is preferable to select these. However, the form of the document data selection screen 1006 is not limited to this, and it is sufficient that the document data held in the design database can be selected.

  A user who inputs an impression of document data moves the mouse pointer 5 to a check box 40 provided for each piece of information related to document data (image data) on the document data selection screen 1006 using the input unit 14 such as a mouse. Select information by clicking the mouse. Next, the selection of document data is determined by moving the mouse pointer 5 to the selection determination button 42 and clicking the mouse.

  In step S30b, the control unit 10 causes the user impression input screens 1008a to 1008c to be displayed on the output unit 16, and prompts the user to input an impression received by viewing the document data.

  As shown in FIGS. 29 to 31, the user impression input screens 1008 a to 1008 c are divided into an area 43 that displays the contents of the selected document data and an area 44 that enumerates and displays information that expresses design impressions. .

  The control unit 10 reads out the document data selected in step S30a from the design database held in the storage unit 12, and forms and displays the document data in the document data display area 43. For example, when document data of a web page is selected, the URL of the document data is read from the design database as shown in FIGS. 29 to 31, and the document data is fetched from the URL and displayed on the display.

  Further, the control unit 10 reads out information (options) expressing the impression of the design from the impression expression database held in the storage unit 12 and displays the information in the impression expression display area 44. Similar to the target impression determination step in step S10, the information expressing the impressions included in the impression expression database includes character information consisting of adjectives that express the design impression, a color patch group consisting of a single color, a plurality of colors It is preferable to appropriately select and use a color palette group combining colors, an image group that represents a design impression concretely, an abstract image group that abstractly represents a design impression, and the like.

  For example, when a color patch is selected as an option, a plurality of color patches are read from the impression information database and displayed in the impression expression display area 44 as shown in FIG. Similarly, a color palette and a concrete image (coffee cup picture) are also displayed in the impression expression display area 44 as shown in FIGS. At this time, it is preferable to adopt a method of displaying an image for selecting an option that matches the impression of the design for a plurality of types of option groups side by side in the impression expression display area 44, or switching them appropriately. Similarly to FIGS. 13 to 15, a check box or the like for acquiring the user's age, gender, and the like may be provided so that the user's characteristics such as age and gender can be acquired.

  Next, in step S <b> 30 c, the user uses the input unit 14 to select an option that matches the impression felt when viewing the design of the document displayed in the document data display area 43.

  For example, as shown in FIG. 29, the mouse pointer 5 is displayed in the impression expression display area 44 in which the color patches are listed, and the user uses the mouse to place the mouse pointer 5 on the color patch that matches the impression received from the design. Move it and click the mouse to select it. When the selection of the color patch is completed, the selected color patch is stored in the storage unit 12 by moving the mouse pointer 5 to the position of the determination button 47 and clicking the mouse. Similarly, in the impression expression display area 44 shown in FIGS. 30 and 31, a color palette and a coffee cup image that meet the impressions required for the design are selected by clicking the mouse pointer 5 and clicking, and then the selection is made. When the mouse pointer 5 is placed on the button 47 and clicked, the selected color palette and coffee cup picture can be input. The selected option is stored in the storage unit 12.

  The method of acquiring the user impression is not limited to this. That is, it is sufficient if the user can easily input an impression on the design of the document data.

  Next, in step S30d, a user preference information database is registered based on the options (color patch, color palette, coffee cup picture) selected in step S30c. The user preference information database is registered according to the combination of the arrangement positions of options selected in each evaluation space represented by the impression maps shown in FIGS.

  First, a user preference evaluation pattern is obtained based on the information selected in step S30c. Similarly to the target impression information determination process, as shown in FIG. 16, when a color patch (the 23rd color patch in the figure) is selected on the user impression input screen 1008a shown in FIG. The coordinates on the I axis and the coordinates on the II axis on the assigned impression map are plotted. Similarly, when a color palette is selected on the user impression input screen 1008b shown in FIG. 30, the coordinates on the III axis and the coordinates on the IV axis to which the selected color palette is assigned are plotted. Further, when a coffee cup is selected on the user impression input screen 1008c shown in FIG. 31, the coordinates on the V axis and the coordinates on the VI axis to which the picture of the selected coffee cup is assigned are plotted. The user preference evaluation pattern obtained in this way is registered in the storage unit 12 as a user preference information database.

  At this time, when a plurality of options are selected for one impression map, coordinates indicating the average position of the plurality of options on each coordinate axis (evaluation axis) are plotted. The user preference evaluation pattern plotted in this way represents a combination of arrangement positions of options selected in the evaluation space represented by each impression map.

  In step S30e, user impression information is determined based on the user preference evaluation pattern obtained in step S30d, and a user impression information database is registered. For this process, the impression evaluation database used in the target impression determination process in step S10 is used.

  The process of step S30e is performed according to a subroutine shown in FIG. In step S30e-1, first, for each point on each axis in the user preference evaluation pattern obtained in step S30d, the distance between that point and the adjacent score is calculated. This process is the same as step S10d-1. In step S30e-2, for each point in the preference evaluation pattern obtained in step S30d based on the selection frequency of each score registered in the preference factor database, the score after correction with each score in each coordinate axis is performed. A distance is calculated. This process is the same as step S10d-2. That is, the corrected distance is calculated by multiplying the uncorrected distance by the score selectivity Nn and dividing the value by the total value Ntotal of the scores selected on the corresponding axis.

  In step S30e-3, user impression information is determined based on matching between the user preference evaluation pattern obtained in step S30d and the reference pattern defined for each piece of impression information. This process is the same as step S10d-3. That is, as shown in FIG. 19, the points constituting the user preference evaluation pattern and the impression information are matched by the matching process between the reference pattern of each impression information registered in the impression evaluation database and the user preference evaluation pattern obtained in S30d. Impression information having the smallest sum of squares of the distances from points constituting the reference pattern is extracted as user impression information. As shown in FIG. 33, the extracted user impression information is registered in the user impression information database in association with the design identification number and the document to be evaluated. The user impression information is impression information indicating an impression received by the user from the design of the actually produced document.

  As with the target impression information, it is also preferable that the reference pattern set for each impression information is set more finely according to the user characteristics such as age (age) and gender. For example, when a reference pattern is set for each piece of impression information based on a questionnaire or the like, the questionnaire result is classified for each age group or sex of the subject and the reference pattern is set. On the other hand, as shown in FIGS. 29 to 31, the user's age input unit 21 and the user's gender input unit 23 are provided to acquire the characteristics of the viewer to be designed, and a reference pattern corresponding to the characteristics Matching process is performed. Thereby, the evaluation value of the impression which evaluated the user's preference of specific age and sex appropriately can be calculated | required.

  Further, in the present embodiment, the preference information database is registered by a combination of a color patch group, a color palette group, and a coffee cup picture group (represented image group), but the present invention is not limited to this. Any option group that represents the impression of document design may be used.

  When step S30e-3 ends, the process is returned to the main routine. In the main routine, the process returns to step S0.

3-4. Impression Presentation Process When the impression presentation button 26 is clicked in step S0, the process proceeds to the impression presentation process in step S40. The impression presenting step in step S40 is executed according to the flowchart shown in FIG. 34, and the contents of the target impression information database and the preference information database obtained in step S10, the design impression information obtained in step S20, and obtained in step S30. The contents of the user impression information database and the user preference information database are displayed.

  First, in step S40a, the control unit 10 displays the display selection screen 1010 on the output unit 16, and allows the operator to select which information is to be displayed.

  On the display selection screen 1010, as shown in FIG. 35, the identification number of the design to be displayed is input in the input box. Also, by selecting the check box 50 and clicking the decision button 52, the target impression information database and the preference information database are compared and displayed, the design impression information is displayed, and the user impression information database and the user preference information database are compared. Select one or more of the displays.

  Next, the control unit 10 that has received input of information to be displayed displays target impression information, design impression information, and user impression information on the impression map screen 1012 in step S40b. As shown in FIG. 36, the impression map screen 1012 displays the impression map shown in FIG. The impression map screen 1012 is divided into a plurality of areas, and an area identification number is assigned to each area.

  On the other hand, as shown in FIG. 37, the storage unit 12 stores impression information representing an impression for each region identification number in association with each other as an impression display database. The control unit 10 extracts an area identification number associated with the target impression information, the design impression information, and the user impression information by referring to the impression display database, and the impression provided with the extracted area identification number Impression information corresponding to the area on the map screen 1012 is displayed.

  When display of target impression information is selected in step S40a, the target impression information database is referred to, and target impression information registered in association with the design identification number designated in step S40a is extracted. Then, the impression display database is referred to, and the target impression information is superimposed on the area on the impression map screen 1012 corresponding to the area identification number registered in association with the extracted target impression information as shown in FIG. indicate.

  When the design impression information is selected in step S40a, the design database is referred to, and the design impression information associated with the designated design identification number is displayed superimposed on the impression map screen 1012 as shown in FIG. . At this time, it is preferable to facilitate identification of the displayed information by changing the display color of the information for each document data included in the design database. It is also preferable to display the document data itself corresponding to each design impression information instead of or together with each design impression information. At this time, the design impression information for a plurality of designs may be displayed simultaneously by changing the display color of the information for each document data included in the design database.

  When display of user impression information is selected in step S40a, the user impression information database is referred to, and user impression information associated with the designated design identification number is extracted. Then, the impression display database is referred to, and the user impression information extracted in the area on the impression map screen 1012 corresponding to the area identification number registered in association with the extracted user impression information as shown in FIG. Overlay and display. At this time, the user impression information about a plurality of designs may be displayed simultaneously by changing the display color of the information for each document data included in the user impression information database.

  In the present embodiment, a document design production target is obtained by matching a preference evaluation pattern represented by coordinate axes (preference factor scale) of I coordinates to VI coordinates indicating a tendency of design impression and a reference pattern of each impression information. The target impression information to be taken and the user impression information received by the user who viewed the actual document are expressed on the same reference impression map. Thus, the user can intuitively grasp an impression to be a design production target or an impression received from an actual design at a position on the impression map indicating the same impression tendency.

  Furthermore, when both the target impression information and the design impression information are selected in step S40a, both the target impression information and the design impression information associated with the design identification number are superimposed on the impression map screen 1012 as shown in FIG. They may be displayed together. Similarly, when both the target impression information and the user impression information are selected, when both the design impression information and the user impression information are selected, or all of the target impression information, the design impression information, and the user impression information are selected. In this case, each piece of information may be displayed superimposed on the impression map screen 1012.

  In this way, by displaying the target impression information, design impression information, and user impression information superimposed on one impression map screen 1012, the design creator, the client, and the user can make impressions that are the target of design production, actual The impression that the design has and the impression that the user receives from the actual design can be confirmed by visual comparison. At this time, since each piece of information is displayed on the impression map screen 1012 along the coordinate axis indicating the impression tendency, how much the target impression, the impression of the actual design, and the impression received by the user differ. It is possible to clearly grasp the tendency of the difference.

  Furthermore, in step S20, by obtaining design impression information for the design of other companies' web pages and other products, it is possible to compare and confirm these information and target impression information. Thereby, it becomes easy to grasp the coincidence or difference between the impressions of other companies' web pages and other products and the target impression of the design to be produced.

  Furthermore, when both the target impression information and the user impression information are designated as display targets, a result of objective evaluation of the difference between the target impression information and the user impression information may be presented to the user. That is, based on the distance on each preference factor scale between the preference evaluation pattern obtained when determining the target impression information in step S10 and the user preference evaluation pattern obtained when determining the user impression information in step S30. Objectively evaluate the difference between target impression information and user impression information.

  Specifically, the difference can be evaluated along the flowchart shown in FIG.

  In step S40b-1, for each point on each axis in the preference evaluation pattern for the target impression information, the distance between that point and the adjacent score is calculated. Step S40b-1 can be performed similarly to step S10d-1.

  In step S40b-2, for each point in the preference evaluation pattern for the target impression information, the corrected distance with each score on each coordinate axis is based on the selection frequency of each score on each axis registered in the preference factor database. Calculated. Step S40b-2 can be performed similarly to step S10d-2. Of course, instead of steps S40b-1 and S40b-2, the corrected distances calculated in steps S10d-1 and S10d-2 may be stored in the storage unit 12 and read and used.

  In step S40b-3, for each point on each axis in the user preference evaluation pattern for the user impression information, the distance between that point and the adjacent score is calculated. Step S40b-3 can be performed similarly to step S30e-1.

  In step S40b-4, based on the selection frequency of each score of each axis registered in the preference factor database, for each point in the user preference evaluation pattern for the user impression information, the corrected distance with each score on each coordinate axis Is calculated. Step S40b-4 can be performed in the same manner as step S30e-2. Of course, instead of steps S40b-3 and S40b-4, the corrected distances calculated in steps S30e-1 and S30e-2 may be stored in the storage unit 12 and read out for use.

In step S40b-5, the difference between the target impression information and the user impression information is objectively evaluated based on matching between the preference evaluation pattern for the target impression information and the user preference evaluation pattern for the user impression information. Step S40b-5 can be performed in the same manner as Step S10d-3 and Step S30e-3. That is, the sum of squares of the distance between the points constituting the preference evaluation pattern and the points constituting the user preference evaluation pattern in the preference factor scale can be set as the evaluation value of the difference. As shown in FIG. 43, the corrected distance Ld2 between the point d1 on the I axis and the score 2 on the I axis constituting the preference evaluation pattern of the target impression information is −0.2, and the user of the user impression information When the corrected distance Le2 between the point e1 on the I axis constituting the preference evaluation pattern and the score 2 on the I axis is 0.5, the value Le2-Ld2 = 0 obtained by subtracting the distance Le2 from the distance Ld2 .5-(− 0.2) = 0.7 is the corrected distance Ly1 between the points d1 and e1 on the I axis. Similarly, the corrected distance Ly2 between the point d2 and the point e2 on the II axis, the corrected distance Ly3 between the point d3 and the point e3 on the III axis, and the corrected distance between the point d4 and the point e4 on the IV axis. The distance Ly4, the corrected distance Ly5 between the point d5 on the V axis and the point e5, and the corrected distance Ly6 between the point d6 and the point e6 on the VI axis are calculated. Then, the sum of squares Ly1 ² + Ly2 ² + Ly3 ² + Ly4 ² + Ly5 ² + Ly6 ² of the corrected distances Ly1 to Ly6 is set as a different evaluation value.

  The calculated evaluation value may be added to the impression map screen 1012 and displayed as shown in FIG. Thus, by presenting to the user an evaluation value that evaluates the difference between the target impression information and the user impression information, the user can objectively grasp the difference between the target impression information and the user impression information. For example, a designer or the like can perform processing such as correcting an actual design based on an objective difference.

1 is a block diagram of an overall configuration of a design production support apparatus according to an embodiment of the present invention. The block diagram of the structure of the management server in embodiment of this invention is shown. It is a figure which shows the flowchart of the process in embodiment of this invention. It is a figure which shows the impression map which allocated the color patch in embodiment of this invention. It is a figure which shows the impression map which allocated the color palette in embodiment of this invention. It is a figure which shows the impression map which allocated the concrete image in embodiment of this invention. It is a figure which shows the example of the preference evaluation pattern comprised from the point on each preference factor scale in embodiment of this invention. It is a figure which shows the example of each score of the preference factor scale (I axis | shaft) in embodiment of this invention. It is a figure which shows the example of each score of the preference factor scale (II axis | shaft) in embodiment of this invention. It is a figure which shows the example of registration of the preference factor database in embodiment of this invention. It is a figure which shows the main menu screen in embodiment of this invention. It is a figure which shows the flowchart of the target impression determination process in embodiment of this invention. It is a figure which shows the target impression input screen in embodiment of this invention. It is a figure which shows the target impression input screen in embodiment of this invention. It is a figure which shows the target impression input screen in embodiment of this invention. It is a figure explaining how to obtain | require the preference evaluation pattern in embodiment of this invention. It is a figure which shows the flowchart of the determination process of the target impression information in embodiment of this invention. It is a figure explaining the method of calculating | requiring the distance before the correction | amendment of the point and each score which comprise the preference evaluation pattern in embodiment of this invention, and after correction | amendment. It is a figure which shows the impression evaluation database in embodiment of this invention. It is a figure which shows the reference | standard impression map in embodiment of this invention. It is a figure explaining the matching process of the preference evaluation pattern and the reference pattern of impression information in the embodiment of the present invention. It is a figure which shows the flowchart of the design impression evaluation process in embodiment of this invention. It is a figure which shows the design impression evaluation screen in embodiment of this invention. It is a figure which shows the design database in embodiment of this invention. It is a figure which shows the example of the web page in embodiment of this invention. It is a figure which shows the design evaluation database in embodiment of this invention. It is a figure which shows the flowchart of the user impression acquisition process in embodiment of this invention. It is a figure which shows the document data selection screen in embodiment of this invention. It is a figure which shows the user impression input screen in embodiment of this invention. It is a figure which shows the user impression input screen in embodiment of this invention. It is a figure which shows the user impression input screen in embodiment of this invention. It is a figure which shows the flowchart of the user impression determination process in embodiment of this invention. It is a figure which shows a user impression information database in embodiment of this invention. It is a figure which shows the flowchart of the impression presentation process in embodiment of this invention. It is a figure which shows the display selection screen in embodiment of this invention. It is a figure which shows the impression map screen in embodiment of this invention. It is a figure which shows the database for impression displays in embodiment of this invention. It is a figure which shows the impression map screen which superimposed and displayed the target impression information in embodiment of this invention. It is a figure which shows the impression map screen which superimposed and displayed the design impression information in embodiment of this invention. It is a figure which shows the impression map screen which displayed and superimposed the user impression information in embodiment of this invention. It is a figure which shows the impression map screen which superimposed and displayed the target impression information and design impression information in embodiment of this invention. It is a flowchart of a matching process with the preference evaluation pattern of the target impression information in the embodiment of this invention, and the preference evaluation pattern of user impression information. It is a figure explaining the matching process with the preference evaluation pattern of the target impression information in the embodiment of this invention, and the preference evaluation pattern of user impression information. It is a figure which shows the impression map screen which superimposed and displayed the evaluation value which shows the difference of the target impression information and user impression information in embodiment of this invention. It is a figure which shows the flowchart of design production.

Explanation of symbols

  5 mouse pointer, 10 control unit, 12 storage unit, 14 input unit, 15 input box, 16 output unit, 18 network interface unit, 20 target impression determination button, 22 design impression evaluation button, 24 user impression acquisition button, 26 impression presentation Button, 28 Check Box, 29 Enter Button, 30 Input Box, 32 Web Design Import Button, 34 Document Import Button, 36 Background Area, 37 Main Area, 38 Accent Area, 40 Check Box, 42 Selection Confirm Button, 43 Document Data display area, 44 Impression expression display area, 46 Check box, 47 Enter button, 48 Scroll button, 50 Check box, 52 Enter button, 54 Input box, 62a X coordinate axis, 62b Y coordinate axis 100 management server, 102a, 102b, 102c client computer, 104 network, 1000 main menu screen, 1002 target impression input screen, 1004 design capture screen, 1006 document data selection screen, 1008 user impression input screen, 1010 display selection screen, 1012 Impression map screen.

Claims (15)

An information selection means for causing a user to select and obtain an option that matches an impression targeted for document design production from a group of options assigned to the impression trend on at least one preference factor scale indicating the impression tendency; ,
In accordance with the options acquired in the information selection means, preference evaluation point setting means for determining a preference evaluation point indicating a target impression of document design production on a preference factor scale;
Impression of each impression information on the preference factor scale for multiple impression information each representing the impression of the design of the document with reference to the preference factor database in which the degree of selectivity obtained for each score that classifies the preference factor scale is registered A corrected distance calculating means for calculating a corrected distance between the reference point indicating the point and the preference evaluation point;
Based on the corrected distance calculated by the correction distance calculation means, a reference point indicating an impression of each impression information on the preference factor scale is matched with the preference evaluation point, and a document design production target Target impression information determination means for setting impression information suitable for the impression as target impression information;
Design production support apparatus characterized by comprising. In the design production support apparatus according to claim 1,
The correction distance calculating means includes
The first calculated by multiplying the distance between the reference point indicating the impression of each impression information on the preference factor scale and the score by the selectivity for the score and dividing the total selectivity for the score of the preference factor scale. The distance of
A second distance calculated by multiplying the distance between the preference evaluation point and the score on the preference factor scale by the selectivity for the score and dividing the total selectivity for the score of the preference factor scale;
Is calculated as a corrected distance between a reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point. In the design production support apparatus according to claim 1 or 2,
The information selection means includes at least one option that matches a target impression of document design production from a group of options assigned to each of a plurality of preference factor scales showing different impression tendencies according to the impression tendencies. Let the user select and get,
The preference evaluation point setting means indicates a preference evaluation point indicating a target impression of document design production on the plurality of preference factor scales according to at least one option selected for each of the plurality of preference factor scales. A taste evaluation pattern consisting of
The correction distance calculation means refers to a preference factor database in which the degree of selection obtained for each score that classifies the plurality of preference factor scales, and for a plurality of impression information each representing an impression of a document design, Calculating a corrected distance between a reference point constituting a reference pattern indicating an impression of each impression information on a plurality of preference factor scales and a preference evaluation point of the preference evaluation pattern;
The target impression information determination unit includes a reference pattern indicating an impression of each impression information on the preference factor scale based on the corrected distance calculated by the correction distance calculation unit, and the preference evaluation pattern. A design creation support device that performs matching processing and sets impression information that matches a target impression of document design production as target impression information. In the design production support apparatus as described in any one of Claims 1-3,
The design creation support apparatus, wherein the option group is at least one of an adjective group, a color patch group, a color palette group, and a concrete image group. The design production support device according to any one of claims 1 to 4,
The area of the output screen is divided into a plurality of divided screen areas, impression information is assigned to each divided screen area, and the target impression is assigned to the divided screen area to which the target impression information determined by the target impression information determining unit is assigned. A design production support apparatus comprising output means for displaying target impression information determined by the information determination means. Information selection means for acquiring by selecting the option that matches the impression received by the user from the actual document design from the option group assigned to the at least one preference factor scale indicating the impression tendency according to the impression tendency When,
A preference evaluation point setting unit that determines a preference evaluation point indicating an impression received by the user from the design of an actual document on a preference factor scale according to the options acquired in the information selection unit;
Impression of each impression information on the preference factor scale for multiple impression information each representing the impression of the design of the document with reference to the preference factor database in which the degree of selectivity obtained for each score that classifies the preference factor scale is registered A corrected distance calculating means for calculating a corrected distance between the reference point indicating the point and the preference evaluation point;
Based on the corrected distance calculated by the correction distance calculation means, the reference point indicating the impression of each impression information on the preference factor scale is matched with the preference evaluation point, and the actual document design is performed. User impression information determination means for setting impression information suitable for an impression received by the user as user impression information;
Design production support apparatus characterized by comprising. In the design production support apparatus according to claim 6,
The correction distance calculating means includes
The first calculated by multiplying the distance between the reference point indicating the impression of each impression information on the preference factor scale and the score by the selectivity for the score and dividing the total selectivity for the score of the preference factor scale. The distance of
A second distance calculated by multiplying the distance between the preference evaluation point and the score on the preference factor scale by the selectivity for the score and dividing the total selectivity for the score of the preference factor scale;
Is calculated as a corrected distance between a reference point indicating the impression of each impression information on the preference factor scale and the preference evaluation point. In the design production support apparatus according to claim 6 or 7,
The information selection means includes at least one option that matches the impression received by the user from the actual document design from a group of options assigned to each of a plurality of preference factor scales showing different impression tendencies according to the impression tendencies. Let the user select one by one,
The preference evaluation point setting means indicates preference evaluation indicating an impression received by a user from an actual document design on the plurality of preference factor scales according to at least one option selected for each of the plurality of preference factor scales. Define a taste evaluation pattern consisting of a combination of points,
The correction distance calculation means refers to a preference factor database in which the degree of selection obtained for each score that classifies the plurality of preference factor scales, and for a plurality of impression information each representing an impression of a document design, Calculating a corrected distance between a reference point constituting a reference pattern indicating an impression of each impression information on a plurality of preference factor scales and a preference evaluation point of the preference evaluation pattern;
The user impression information determination means includes a reference pattern indicating an impression of each impression information on the preference factor scale based on the corrected distance calculated by the correction distance calculation means, and the preference evaluation pattern. A design creation support apparatus that performs matching processing and sets impression information that matches an impression received by a user from an actual document design as user impression information. In the design production support apparatus as described in any one of Claims 6-8,
The design creation support apparatus, wherein the option group is at least one of an adjective group, a color patch group, a color palette group, and a concrete image group. A design production support apparatus according to any one of claims 6 to 9,
An area of the output screen is divided into a plurality of divided screen areas, impression information is assigned to each of the divided screen areas, and the user impression is assigned to the divided screen area to which the user impression information determined by the user impression information determination unit is assigned. A design production support apparatus comprising output means for displaying user impression information determined by the information determination means. First information that is obtained by allowing a user to select an option that matches an impression that is a target of document design production from an option group that is assigned to the at least one preference factor scale that indicates an impression tendency according to the impression tendency. A selection means;
A first preference evaluation point setting unit that determines a first preference evaluation point indicating a target impression of document design production on a preference factor scale according to the options acquired by the first information selection unit; ,
Impression of each impression information on the preference factor scale for multiple impression information each representing the impression of the design of the document with reference to the preference factor database in which the degree of selectivity obtained for each score that classifies the preference factor scale is registered A first corrected distance calculating means for calculating a corrected distance between the reference point indicating the first preference evaluation point and the first preference evaluation point;
Based on the corrected distance calculated by the first correction distance calculation means, a matching process between a reference point indicating an impression of each impression information on the preference factor scale and the first preference evaluation point is performed, Target impression information determination means that sets impression information that matches the impression of the document design production target as target impression information,
A second information selection means for obtaining the user by selecting an option that matches the impression received by the user from the design of the actual document from the option group;
Second preference evaluation point setting means for determining a second preference evaluation point indicating an impression received by the user from the actual document design on the preference factor scale according to the options acquired by the second information selection means. When,
A second distance for calculating a corrected distance between a reference point indicating an impression of each impression information on the preference factor scale and the second preference evaluation point with reference to the preference factor database. Correction distance calculating means;
Based on the corrected distance calculated by the second correction distance calculation means, a matching process between a reference point indicating an impression of each impression information on the preference factor scale and the second preference evaluation point is performed, User impression information determination means for setting impression information that matches the impression received by the user from the actual document design as user impression information;
Evaluation value calculation means for calculating an evaluation value indicating a difference between the target impression information set by the target impression information determination means and the user impression information set by the user impression information determination means;
Design production support apparatus characterized by comprising. The design production support device according to claim 11,
The evaluation value calculating means calculates the evaluation value according to a distance between the first preference evaluation point and the second preference evaluation point on a preference factor scale. . Computer
An information selection means for causing a user to select and obtain an option that matches an impression targeted for document design production from a group of options assigned to the impression trend on at least one preference factor scale indicating the impression tendency; ,
In accordance with the options acquired in the information selection means, preference evaluation point setting means for determining a preference evaluation point indicating a target impression of document design production on a preference factor scale;
Impression of each impression information on the preference factor scale for multiple impression information each representing the impression of the design of the document with reference to the preference factor database in which the degree of selectivity obtained for each score that classifies the preference factor scale is registered A corrected distance calculating means for calculating a corrected distance between the reference point indicating the point and the preference evaluation point;
Based on the corrected distance calculated by the correction distance calculation means, a reference point indicating an impression of each impression information on the preference factor scale is matched with the preference evaluation point, and a document design production target Target impression information determination means for setting impression information suitable for the impression as target impression information;
Design production support program characterized by functioning as Computer
Information selection means for acquiring by selecting the option that matches the impression received by the user from the actual document design from the option group assigned to the at least one preference factor scale indicating the impression tendency according to the impression tendency When,
A preference evaluation point setting unit that determines a preference evaluation point indicating an impression received by the user from the design of an actual document on a preference factor scale according to the options acquired in the information selection unit;
Impression of each impression information on the preference factor scale for multiple impression information each representing the impression of the design of the document with reference to the preference factor database in which the degree of selectivity obtained for each score that classifies the preference factor scale is registered A corrected distance calculating means for calculating a corrected distance between the reference point indicating the point and the preference evaluation point;
Based on the corrected distance calculated by the correction distance calculation means, the reference point indicating the impression of each impression information on the preference factor scale is matched with the preference evaluation point, and the actual document design is performed. User impression information determination means for setting impression information suitable for an impression received by the user as user impression information;
Design production support program characterized by functioning as Computer
First information that is obtained by allowing the user to select an option that matches the impression that is the target of the document design production from the option group that is assigned to the at least one preference factor scale indicating the impression tendency according to the impression tendency. A selection means;
First preference evaluation point setting means for determining a first preference evaluation point indicating a target impression of document design production on a preference factor scale according to the options acquired by the first information selection means; ,
Impression of each impression information on the preference factor scale for multiple impression information each representing the impression of the design of the document with reference to the preference factor database that registered the selection frequency obtained for each score that classifies the preference factor scale A first corrected distance calculating means for calculating a corrected distance between the reference point indicating the first preference evaluation point and the first preference evaluation point;
Based on the corrected distance calculated by the first correction distance calculating means, a matching process between a reference point indicating an impression of each impression information on the preference factor scale and the first preference evaluation point is performed, Target impression information determination means that sets impression information that matches the impression of the document design production target as target impression information,
A second information selection means for obtaining the user by selecting an option that matches the impression received by the user from the actual document design, from the option group;
Second preference evaluation point setting means for determining a second preference evaluation point indicating an impression received by the user from the actual document design on the preference factor scale according to the options acquired by the second information selection means. When,
A second distance for calculating a corrected distance between a reference point indicating an impression of each impression information on the preference factor scale and the second preference evaluation point with reference to the preference factor database; Correction distance calculation means;
Based on the corrected distance calculated by the second correction distance calculation means, a matching process between a reference point indicating an impression of each impression information on the preference factor scale and the second preference evaluation point is performed, User impression information determination means for setting impression information that matches the impression received by the user from the actual document design as user impression information;
Evaluation value calculation means for calculating an evaluation value indicating a difference between the target impression information set by the target impression information determination means and the user impression information set by the user impression information determination means;
Design production support program characterized by functioning as