JP4795125B2 - Group formation support evaluation apparatus and method - Google Patents

Description

  The present invention relates to a group formation support evaluation apparatus and method based on information disclosure and reputation in support of community formation and maintenance on a network of users belonging to the same or different groups.

There are many communities on the Internet with anonymous, pseudonym, or real names.
In an anonymous community (for example, an anonymous bulletin board), since the anonymity of the user who writes is maintained, free expression can be described, but it is difficult to identify the user who writes the article, This is one of the causes that promotes malicious writing.

  In a real name community (for example, a social network service (SNS)), in principle, publishing a real name and taking action increases the credibility of the action, but it may be a source of defamation by malicious users.

  In the case of a kana community (bind between an individual and an ID), the user registers personal information with an ISP or the like and asks for an account ID. Using this ID, you participate in the community and write on a bulletin board or take various actions. If there is no cost in acquiring ID, the user resets the previous behavior history and the evaluation value from others for that behavior history by having the ID reissued every time a malicious action is taken It is difficult to deter the behavior. In some cases, costs may be incurred in acquiring ID (for example, Patent Document 1).

There is also a technique characterized in that a positive reward such as a coupon is provided to a user who has obtained a high evaluation. For users who refer to these evaluation values, the other users who have given the evaluation values have almost nothing to do with the referring user. Also, this ID and history are always bound. There is also a technology characterized in that a penalty is given to unauthorized users in the community, and a penalty is also given to the introducer of the unauthorized user at that time. It is not related to the entire community to which the user belongs, and only the introducer is penalized, so there is little motivation to deter fraud in the entire community.
JP 2003-337897 A

  An object of the present invention is to provide a group formation support evaluation apparatus and method in which it is difficult for users to be identified when supporting the formation and maintenance of a community on a network.

The group formation support evaluation device according to the present invention stores and manages a communication unit that communicates with an information communication terminal used by a user and an evaluation of a user's action result as evaluation information of the group to which the user belongs. An evaluation information management unit , a group behavior history management unit that stores and manages the user 's behavior history as a behavior history of the group to which the user belongs, and an evaluation of the user's behavior result, A personal evaluation information management unit that stores and manages evaluation information ;
A personal action history management unit that stores and manages the user's action history, and the evaluation information of the user and the action history of the user include the evaluation information of the group to which the user belongs and the user at least one of the behavior history of the belonging group, presented in the case where the user to other users belonging to another of the population with a population belonging has been accessed from the information communication terminal,
At least one of the user evaluation information and the user action history is presented when another user belonging to the same group as the user accesses from the information communication terminal. To do.

The group formation support evaluation method according to the present invention is a group formation support evaluation method of a group formation support evaluation apparatus that includes a communication unit and communicates with an information communication terminal used by a user, and includes a process of the group formation support evaluation apparatus The procedure stores and manages the evaluation of the user's action result as evaluation information of the group to which the user belongs, and stores and manages the evaluation result of the user, and the user's action history Are stored and managed as an action history of the group to which the user belongs, and stored and managed as the action history of the user, as the evaluation information of the user and the action history of the user, at least one of the evaluation information and behavior history of the user belongs group of the population which the user belongs, belongs to a different population with a population in which the user belongs A step of presenting when another user has accessed from the information communication terminal, and at least one of the user's evaluation information and the user's action history, the other belonging to the same group as the user And a step of presenting when the user accesses from the information communication terminal .

  According to the present invention, information of a user is stored and managed through a network by an information communication terminal, and information of a group to which the user belongs is stored and managed. In addition, an evaluation of the user's behavior result is calculated as group evaluation information, and the group evaluation information is stored and managed, and the user's behavior history is stored and managed as a group behavior history. Furthermore, group information, group evaluation information, and group action history can be acquired through a network by an information communication terminal.

  As described above, the evaluation of the user's behavior result is stored and managed as the evaluation information of the group, and the user's behavior history is stored and managed as the group's behavior history. When supporting the formation and maintenance, it becomes difficult for the user to be identified.

Calculating an evaluation of the user's behavior result as the user's evaluation information; storing and managing the user's evaluation information; and further storing and managing the user's behavior history. ,
By allowing the user's evaluation information and the user's behavior history to be acquired through the network by the information communication terminal of the user belonging to the group, mutual monitoring between the users belonging to the group is performed, and the group It is possible to eliminate the presence of inappropriate users.

Calculating the evaluation of the user's action result as the user's evaluation information, storing and managing the user's evaluation information, and storing and managing the user's action history;
Based on the evaluation information of the user and the action history of the user or the evaluation information of the group to which the user belongs and the action history of the group, the warning to the user or the group or from the group of the user Setting a rule to be a criterion for exclusion or exclusion of the group;
Further comprising the steps of: identifying a user corresponding to the rule or a group corresponding to the rule, warning the identified user or group, or excluding the user from the group or excluding the group. Therefore, the existence of users inappropriate for the group can be automatically excluded without performing mutual monitoring between users belonging to the group.

Calculating the evaluation of the user's action result as the user's evaluation information, storing and managing the user's evaluation information, and storing and managing the user's action history;
Based on the user's evaluation information and the user's action history or the evaluation information of the group to which the user belongs and the action history of the group, a rule serving as a reference for rewarding the user or the group is set. Steps,
A user who belongs to the group further contributes to the maintenance of the group by further comprising the step of identifying the user corresponding to the rule or the group corresponding to the rule and rewarding the identified user or group. Incentive to work.

The evaluation information of the group is
Evaluation information given by the user;
Evaluation information given by the group to which the user belongs,
Evaluation information given by at least one group designated by the user;
Evaluation information given to the user by the group;
Evaluation information given to the group to which the user belongs by the group;
Having at least one or more of evaluation information attached to at least one group designated by the user by the group;
An action history with the user;
An action history with the group to which the user belongs;
Having at least one or more of action histories with at least one group designated by the user is advantageous in selecting a communication partner.

Embodiments of a group formation support evaluation apparatus and method according to the present invention will be described in detail with reference to the drawings. In the drawings, the same components and steps are denoted by the same reference numerals.
At the time of community formation, in communication such as transactions on the Internet, the evaluation information and action history of the entire community are handled as the user's belonging without knowing the rumors and action history of the individual user. The communication may be a synchronous communication such as a voice call or a video phone, or an asynchronous communication such as writing on a bulletin board or matching in a transaction (such as a net auction). In the following embodiment, communication (C2C online transaction) between users belonging to a group such as a community will be described as an example.

  FIG. 1 is a diagram showing a first embodiment of a group formation support evaluation device according to the present invention. The group formation support evaluation device 1 is connected to an information communication terminal 2 through which a user communicates via a network 2 and is connected to a transaction device 4 having a search function for finding a communication target partner. A group evaluation information calculation unit 12, a group information management unit 13, a personal evaluation information calculation unit 14, and a personal information management unit 15.

  The communication unit 11 performs communication with the information communication terminal 3. The group evaluation information calculation unit 12 calculates an evaluation of the user's behavior result as evaluation information of the user's belonging group. The group information management unit 13 includes a group evaluation information management unit 131, a group behavior history management unit 132, and a group state management unit 133. The personal evaluation information calculation unit 14 calculates the evaluation on the user's behavior result as the evaluation information of the user himself / herself. The personal information management unit 15 includes a personal evaluation information management unit 151, a personal action history management unit 152, and a personal state management unit 153.

  The group evaluation information management unit 131 stores and manages group evaluation information. As group evaluation information, for example, for group A, a degree indicating how much group A evaluates each group, Information such as a degree indicating how much the group A is evaluated from each group. The collective behavior history management unit 132 stores and manages the user's behavior history as the behavior history of the user's belonging group. The group state management unit 133 manages information such as the scale and attributes of users belonging to the group.

  The personal evaluation information management unit 151 stores and manages user evaluation information. As the personal evaluation information, for example, for the user A, how much the user A evaluates other users. The degree to which the user A is evaluated by other users, the degree to which the user A evaluates each group, the user A A degree indicating how much the group is evaluated. The personal action history management unit 152 stores and manages the user action history. The personal status management unit 153 manages registration information of individual users, and examples of the registration information include information related to a user's group and information for identifying each user.

FIG. 2 is a processing flowchart of the first embodiment of the group formation support evaluation device according to the present invention.
As pre-processing of this routine, the user uses the information communication terminal 3 to access the communication unit of the group formation support evaluation device 1 via the network 2 and registers personal information in advance for user registration. Get your ID / password out. At this time, it is assumed that user group information is registered in advance. With regard to these pieces of information, information relating to individual users is stored and managed by the personal state management unit 153. Information regarding the group is stored and managed by the group state management unit 1133.

  In this routine, first, the user uses the information communication terminal 3 to access the group formation support evaluation device 1 via the network 2 and the communication unit 11 (step 1).

  Next, the user uses the search function of the transaction device 4 as necessary to find a target person to be a transaction partner (step 2). At this time, the information disclosed to the user who uses the group formation support evaluation device 1 is information about the group to which the user belongs, and the information bound to the individual is not disclosed. For example, the user inputs information such as specifications related to the TV to be purchased as a search key.

  As a search result, the user can acquire the exhibition information of the TV corresponding to the search key, and obtain information (evaluation, action history, number of members, etc.) about the group to which the seller belongs from the group information management unit 13. And browse (step 3). The information that can be browsed is the action history and evaluation information related to the affiliated group of the TV exhibitor corresponding to the search key. At this time, as information for distinguishing each exhibitor, an ID (temporary) to be paid out temporarily and the seller's information may be bound. However, there is no correlation between the ID and exhibitor information.

This information is used to decide whether or not to select as a trading partner. Further, as information that can be browsed, for example, it is assumed that the user M belonging to the group A confirms the evaluation information of the user N belonging to the group B. Since the user M cannot acquire the evaluation information and the action history of the user N, he acquires information on the group B. At this time, examples of information to be used include the following 12 items.
Evaluation information to which group B is attached.
Evaluation information given to group B by group A.
-Evaluation information given to group B by user M.
Evaluation information given to group B by group C trusted by user M or group A
-Evaluation information given to group B by any group.
Evaluation information given to group B by at least one group specified by user M.
Action history of group B.
-An action history between the user M and the group B.
A behavior history between group A and group B.
A behavior history between the group C and the group B trusted by the user M or the group A.
-An action history between the other group and the group B.
-Action history between group B and at least one group specified by user M Evaluation information given by group B.
-Evaluation information given to user M by group B.
-Evaluation information given to group A by group B.
・ Evaluation information that Group B gives to User M or Group C that Group A trusts,
・ Evaluation information given to group B by group B.
Evaluation information given to group B for at least one group designated by user M.

  It is also possible to browse a list of behavior history and evaluation information between groups. At this time, both users who trade may browse information on the group to which the other party belongs and decide whether or not to select as a trading partner. However, in this case, communication is started only when both of them select each other. If the transaction partner is not established, the target person is searched again (that is, the process returns to step 2).

  Both users communicate in the transaction (step 4). At this time, the user inputs a bid price, and the exhibitor decides whether or not to accept the price, or negotiates to adjust the price.

  When the sale is established, the user gives an evaluation to the other party (resulting group of the other party) based on the transaction result (step 5). In the case of this example, an evaluation is given with respect to satisfaction with buying and selling. In this case, both users may give evaluations to each other or may give evaluations in one direction.

  Information related to the evaluation, transaction history, etc. given by the user is calculated and the information thus far is updated (step 6). The evaluation given by the individual user and the assigned evaluation are calculated by the personal evaluation information calculation unit 14, and the result is stored and managed by the personal information evaluation management unit 151. In addition, the behavior history of the user at that time is stored and managed by the personal behavior history management unit 152.

  With respect to the group to which the user belongs, the evaluation result of the user is calculated as information on the entire group by the group evaluation information calculation unit 12, and the result is stored and managed by the group evaluation information management unit 131. At this time, for example, a calculation in which the evaluation of the group becomes higher as the number of users belonging to the group increases can be considered. In addition, the behavior history of the user at that time is stored and managed by the collective behavior history management unit as information on the entire group. As for the behavior history of a group, for example, the behavior history of each user is arranged in a time series to be totaled as the behavior history of the group.

  For group evaluation information, for example, the method of calculating the average value for the evaluation given by the affiliated user and / or the evaluation assigned by the affiliated user, or as the number of affiliated users in the group increases. A calculation method in which the evaluation information is improved, a calculation method in which large weighting is performed in accordance with the latest evaluation information in time series, and the like.

  Users belonging to the same group obtain and browse each other's behavior history and evaluations given by others from the personal information management unit 15 (Step X. Users of other groups Cannot be acquired, ie, cannot be viewed). Note that the mutual monitoring in step X is performed irregularly. By browsing this information to each other, the existence of users taking malicious behavior while hiding the affiliated group and users taking action that significantly lowers the evaluation of the affiliated group is monitored.

  If the user does not exist, this routine ends. If the user exists, the user is identified and a warning is issued or excluded from the group. At this time, the information that can be browsed mutually includes user evaluation, action history and account ID, or information that can identify the person. Examples of a method for excluding users taking malicious actions from the group include a method of determining by majority vote among members of the same group, and a method of determining by a group manager in a unified manner. When the user is excluded from the group, the group evaluation information is updated.

  Through the above steps, the evaluation of the evaluated user is shared by the entire group to which the user belongs. As a result, even when communicating with an unknown user, it is possible to evaluate the degree of trust for the user because it is possible to refer to the evaluation of the group to which the user belongs and the action history. .

  In addition, since it is possible to communicate without disclosing information related to individual users, the possibility of specifying individuals can be reduced. The possibility that the individual user can be specified decreases as the scale of the group to which the user belongs increases. In addition, since the trust of others is expected to increase as the group size increases, the user has an incentive to increase the group to which the user belongs.

  Further, by performing mutual behavior and evaluation monitoring among the users belonging to the group in the group, it is possible to suppress the presence of a user who just gets on the evaluation of the group. In addition, it is possible to select a communication partner using only an evaluation given by a credible group, not an evaluation given by an untrusted user or group.

  FIG. 3 is a diagram showing a second embodiment of the group formation support evaluation device according to the present invention. In the present embodiment, the group formation support evaluation device 10 automatically excludes low-evaluated users from the group to which the evaluation is based on preset exclusion rules. And an exclusion rule management unit 16 having an exclusion rule execution unit 162.

  The exclusion rule matching unit 161 sets a rule serving as a criterion for executing exclusion or warning with respect to user behavior and evaluation information in a preset group, and collates users corresponding to the criterion. . The exclusion rule execution unit 162 identifies a user who corresponds to the set rule, prompts a warning, or executes exclusion from the affiliation group.

FIG. 4 is a process flowchart of the second embodiment of the group formation support evaluation apparatus according to the present invention.
In addition to the pre-processing (user information registration) of the first embodiment, an administrator who manages a group to which the user belongs sets rules for the group. Examples of the rules include the following two.
・ Notify users who have taken a certain standard of action.
・ Exclude users who fall below a certain standard of evaluation from the group.
Specifically, users who have frequent complaints from trading partners are notified of the warning, and if they receive frequent complaints even after receiving the warning notification, the user is excluded from the group. Etc.

  After access (step 1), trading partner search (step 2), confirmation of target partner (group) evaluation (step 3), communication (step 4), rating (step 5) and information update (step 6) Then, the exclusion rule collating unit 161 collates the evaluation information and behavior history of each user with the rules set for the group to which the user belongs (step 7). If a user corresponding to the rule is found, the process proceeds to step 8 described later. If a user corresponding to the rule is not found, there is no malicious user set in the rule. This routine is terminated.

  When a user corresponding to the rule is found, the exclusion rule execution unit 162 notifies the user of a warning based on the rule or excludes the user from the group to which the rule belongs. Information update regarding the group is executed (step 8), and this routine is terminated.

  Through the above steps, the same effects as those of the first embodiment can be obtained, and processing can be automatically executed for the user corresponding to the rule based on the set exclusion rule. In addition, since the process is automatically executed, there is no need for mutual monitoring between users belonging to the group, and information regarding individual user evaluation information and behavior history is not shared between users belonging to the same group. It can be made public.

  FIG. 5 is a diagram showing a third embodiment of the group formation support evaluation device according to the present invention. In the present embodiment, for example, a reward is given to a group user who has obtained a certain evaluation based on a predetermined reward rule. For example, a service operator providing a community service pre-sets a rule that serves as a reference for a good community assumed by the operator, and provides rewards such as points to community members corresponding to the rule. To do is given as an example.

  For this purpose, the group formation support evaluation device 100 further includes a reward rule management unit 17 having a reward rule matching unit 171 and a reward rule execution unit 172. The remuneration rule matching unit 171 sets a rule as a reference for giving a reward for the behavior and evaluation information of the group set in advance, and collates the group corresponding to the rule. The reward rule execution unit 172 identifies a group corresponding to the set rule, and provides a reward to users belonging to the group based on the rule.

FIG. 6 is a processing flowchart of the third embodiment of the group formation support evaluation device according to the present invention.
In addition to the pre-processing (user information registration) of the first embodiment, for example, a user who manages a group or an administrator who manages a group formation support evaluation device sets a reward rule for the group. Examples of rules include the following three.
-Reward users belonging to groups that have obtained a certain standard of evaluation from different groups.
-Reward users who belong to a group that has secured a certain number of users for a certain period of time.
-A combination of the two rules.

  After access (step 1), trading partner search (step 2), confirmation of target partner (group) evaluation (step 3), communication (step 4), rating (step 5) and information update (step 6) The remuneration rule collating unit 171 collates the evaluation information and behavior history of each group with the rules set for the group to which the user belongs (step 9). If a group corresponding to the rule is found, the process proceeds to step 10 described later. If a group corresponding to the rule is not found, this routine is terminated.

  Reward rule execution unit 172 rewards users belonging to the group based on the rule. At this time, for example, a reward may be uniformly given to the users belonging to the group, or a reward may be given to the users who have more contributed to the group. And the information update regarding the said group is performed again (step 10), and this routine is complete | finished.

  Through the above steps, the same effects as those of the first embodiment can be obtained, and unlike the second embodiment, a positive reward can be provided to the user so that the user belongs to the group. Incentives for those who further contribute to group maintenance work. From these, it is possible to support the formation and maintenance of groups.

  According to this embodiment, in an environment in which the user belongs to the group to which the individual belongs rather than the individual user, the evaluation to the evaluated user is performed for the entire group to which the user belongs. Will be shared. Thereby, even when communicating with an unknown user, it is possible to refer to evaluations and behavior histories related to the group to which the user belongs, and thus it is possible to evaluate the degree of trust for the user.

  In addition, since it is possible to communicate without disclosing information related to individual users, the possibility of specifying individuals can be reduced. The possibility of specifying this individual user decreases as the scale of the group to which the user belongs increases. In addition, since the trust of others is expected to increase as the group size increases, the user has an incentive to increase the group to which the user belongs. In addition, inadvertently performing the selection of users who are allowed to belong to a group because inadvertently allowing any user to belong to a group may cause the evaluation information of the group to be dropped. Work.

  Further, by performing mutual behavior and evaluation monitoring among the users belonging to the group in the group, it is possible to suppress the presence of a user who just gets on the evaluation of the group. In addition, it is possible to select a communication partner using only an evaluation given by a reliable group, not an evaluation given by an unreliable user / group.

  In addition, by setting a rule as a reference for a user who wants to be alerted to a user who is to be excluded from a group in advance, it is possible to automatically warn and exclude a user corresponding to the rule. Accordingly, it is possible to make the evaluation information of individual users and information related to the action history private among users belonging to the same group without mutual monitoring between users belonging to the group. In addition to not only penalizing exclusion from the group, but also being able to earn positive rewards by contributing to the group, users have an incentive to maintain their group.

It is a figure which shows 1st Embodiment of the group formation assistance evaluation apparatus by this invention. It is a process flowchart of 1st Embodiment of the group formation assistance evaluation apparatus by this invention. It is a figure which shows 2nd Embodiment of the group formation assistance evaluation apparatus by this invention. It is a process flowchart of 2nd Embodiment of the group formation assistance evaluation apparatus by this invention. It is a figure which shows 3rd Embodiment of the group formation assistance evaluation apparatus by this invention. It is a process flowchart of 3rd Embodiment of the group formation assistance evaluation apparatus by this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1,10,100 Group formation support evaluation apparatus 2 Network 3 Information communication terminal 4 Transaction apparatus 11 Communication part 12 Group evaluation information calculation part 13 Group information management part 14 Personal evaluation information calculation part 15 Personal information management part 16 Exclusion rule management part 17 Remuneration rule management unit 131 Group evaluation information management unit 132 Group action history management unit 133 Group state management unit 151 Personal evaluation information management unit 152 Personal action history management unit 153 Personal information management unit 161 Exclusion rule matching unit 162 Exclusion rule execution unit 171 Reward Rule verification unit 172 Verification rule execution unit

Claims (8)

A communication unit that communicates with an information communication terminal used by a user;
A group evaluation information management unit for storing and managing an evaluation of the user's behavior result as evaluation information of a group to which the user belongs ;
A group action history management unit for storing and managing the user action history as an action history of the group to which the user belongs ;
A personal evaluation information management unit for storing and managing an evaluation of the user's action result as the user's evaluation information ;
A personal action history management unit for storing and managing the user's action history ;
As the evaluation information and behavior history of the user of said user, at least one of the behavior history of a population evaluation information and the user population the user belongs belong, the a user belongs populations Present when another user belonging to another group has accessed from the information communication terminal,
At least one of the user evaluation information and the user action history is presented when another user belonging to the same group as the user accesses from the information communication terminal. Group formation support evaluation device. The group that calculates the evaluation information of the group so that the evaluation information is improved as the number of users belonging to the group increases, or is calculated so as to increase the weight as the evaluation information becomes more recent in time series The group formation support evaluation device according to claim 1, further comprising an evaluation information calculation unit . The evaluation information of the group is
Evaluation information given by the user;
Evaluation information given by the group to which the user belongs,
Evaluation information given by a group other than the group to which the user belongs,
Evaluation information given by at least one group designated by the user;
Evaluation information given to the user by the group;
Evaluation information given to the group to which the user belongs by the group;
Have at least one of the evaluation information attached to at least one of the groups that the user specifies by the population,
The behavior history of the group is
An action history with the user;
An action history with the group to which the user belongs;
An action history with a group other than the group to which the user belongs;
Population forming support evaluation apparatus according to claim 1 or 2, characterized in that have at least one of the behavior history between at least one of the population the user specifies. An exclusion rule collation unit that collates user evaluation information and user behavior history with preset exclusion rules;
An exclusion rule execution unit for identifying a user corresponding to the exclusion rule set in advance, warning the identified user or excluding the user from the group;
If the exclusion rule execution unit excludes the user from the group, a group state management unit that updates the evaluation information and action history of the group to which the user belongs,
The group formation support evaluation device according to any one of claims 1 to 3, further comprising: A group formation support evaluation method of a group formation support evaluation apparatus that includes a communication unit and communicates with an information communication terminal used by a user,
The processing procedure of the group formation support evaluation device is as follows:
Storing and managing the evaluation on the user's behavior result as evaluation information of the group to which the user belongs, and storing and managing the evaluation result of the user ;
Storing and managing the user 's behavior history as the behavior history of the group to which the user belongs, and storing and managing the behavior history of the user ;
As the evaluation information and behavior history of the user of said user, at least one of the behavior history of a population evaluation information and the user population the user belongs belong, the a user belongs populations Presenting when another user belonging to another group has accessed from the information communication terminal;
Presenting at least one of the user's evaluation information and the user's behavior history when another user belonging to the same group as the user has accessed from the information communication terminal;
The group formation support evaluation method characterized by including this. Calculating the evaluation information of the group so that the evaluation information is improved as the number of users belonging to the group increases, or calculating so as to increase the weight as the evaluation information becomes more recent in time series The group formation support evaluation method according to claim 5, further comprising : The evaluation information of the group is
Evaluation information given by the user;
Evaluation information given by the group to which the user belongs,
Evaluation information given by a group other than the group to which the user belongs,
Evaluation information given by at least one group designated by the user;
Evaluation information given to the user by the group;
Evaluation information given to the group to which the user belongs by the group;
Have at least one of the evaluation information attached to at least one of the groups that the user specifies by the population,
The behavior history of the group is
An action history with the user;
An action history with the group to which the user belongs;
An action history with a group other than the group to which the user belongs;
Population development support evaluation method according to claim 5 or 6, characterized in that have at least one of the behavior history between at least one of the population the user specifies. Collating the user's evaluation information and the user's action history with a preset exclusion rule;
Identifying a user corresponding to the preset exclusion rule, warning the identified user or excluding the user from the group;
If the user is excluded from the group, updating the evaluation information and action history of the group to which the user belongs;
The group formation support evaluation method according to claim 5, further comprising :

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