JP2007317001A - Information exchange system and its inserting advertisement selection method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an information exchange system which enables insertion of advertisement suitable for nature of a system in which users exchange information mutually by building up an acquaintance relation of users on a network by registration. <P>SOLUTION: An administrator server 13 sets up a plurality of ranks according to the number registered as acquaintances by a provider of provided information, and manages the advertisement for inserting in provided information by dividing it into ranks. A user terminal 12 requires provided information which a second user provides. When receiving a browsing request for the second user's provided information from the user terminal 12, the administrator server 13 finds the number registered as the second user's acquaintance, transmits the data of advertisement applicable to the rank according to the number to the user terminal 12 with the provided information. The user terminal 12 presents obtained provided information and the advertisement to the first user. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a system in which acquaintances of users on a network are established by registration and users exchange information with each other, and more particularly, to the presentation of advertisements to users in such systems.

  A social network system (SNS) has been attracting attention, in which personal information for users to refer to each other on the network is disclosed, and the users establish acquaintances by registering themselves and exchange information with each other. Yes.

  A general SNS is operated by advertising revenues, and encouraging membership and expanding the scale by providing services to users free of charge. Account registration is required to become a SNS user. A person who wants to become a user receives personal invitations such as his / her name, date of birth, address, occupation, and self-introduction in the system in response to an invitation from another user who has already registered an account. It is necessary to receive a user ID. There is also an optional input item in a part of personal information.

  The SNS has a function of grouping users. Exchange of information between users is activated by grouping according to a specific purpose. For example, users having the same hobbies can be grouped and information on the hobbies can be exchanged within the group.

  In addition, the user can establish an acquaintance relationship by registering other users in association with their own user IDs. And the user can set the range which discloses own personal information according to acquaintance relations. For example, select one of the following settings: do not disclose personal information, disclose only to users registered in their own user ID, or disclose to users who are not registered in their own user ID be able to.

  In SNS, if a user registers many other users and builds a large acquaintance relationship, the range of providing his / her information is widened, while information on other users can be widely acquired. Become.

  Thus, SNS is a system that builds acquaintance relationships between users by a registration system. One example of a conventional system that manages information on acquaintances between users is proposed in Patent Document 1. In addition, a system using a mobile phone terminal has been proposed.

  As described above, SNS is generally operated with advertising revenue. The SNS operator displays an advertisement on a page where the user provides information, and earns income from the advertiser. Conventionally, the operator has selected which advertisement to place on the user's page.

There are various methods for selecting advertisements to be placed on the network. For example, there are many methods of classifying preferences from behavioral history on the network and placing advertisements according to the preferences. As an actual example, there is a case where an advertisement of a product having a high degree of correlation with a past purchased product is posted on an EC (Electronic Commerce) site. As another example, an advertisement for a product strongly related to a search term used in a past search may be posted.
JP 2003-141381 A

  However, the advertisement selection method as described above is a general method for selecting an advertisement to be posted on the network, and is not necessarily suitable for the nature of a system such as SNS.

  An object of the present invention is to provide an information exchange system that enables the posting of advertisements suitable for the nature of a system in which users are acquainted with each other on a network by registration and users exchange information with each other. Is to provide.

In order to achieve the above object, the information exchange system of the present invention provides:
An information exchange system in which an acquaintance relationship with another user is established by registration by the user, and the users exchange information on the network,
A user terminal for requesting provision information provided by a second user and browsing the provision information obtained;
A plurality of ranks are set according to the number of persons registered as acquaintances by the provider of the provided information, and advertisements for posting in the provided information are divided into the ranks, and the user terminal When a request for browsing the information provided by the second user is received, the number of people registered as acquaintances of the second user is obtained, and the advertisement data corresponding to the rank corresponding to the number of people is obtained together with the provided information. And an operator server that transmits to the user terminal.

  According to the present invention, the operator server publishes an advertisement with a rank corresponding to the number of acquaintances registered by the second user in the provided information. You can select the ads you want to publish in a way that suits your nature.

  Further, the operator server manages group information including a group of at least one member and a classification of the group, and manages advertisement information including the classification of the advertisement in the management of the advertisement. When the first user determines the second user from among members belonging to a specific group and requests information provided by the second user, the group information and the advertisement By referring to the information, an advertisement having the same classification as the specific group may be extracted, and the advertisement data may be transmitted to the user terminal together with the provision information.

  According to this, the operator server becomes a factor for selecting the second user when the first user selects the second user depending on the group and requests the provision information. Since the advertisement of the same classification as the group is selected, it is possible to select an advertisement that is presumed to meet the intention of the first user selecting the second user.

  Further, the operator server manages group information including a group of at least one member and a classification of the group, and manages advertisement information including the classification of the advertisement in the management of the advertisement. When the first user determines the second user from among his acquaintances and requests the provision information of the second user, by referring to the group information and the advertisement information, An advertisement having the same classification as the group to which both the first user and the second user belong is extracted, and the advertisement data is transmitted to the user terminal together with the provided information. May be.

  According to this, when the first user selects the second user from among acquaintances, the operator server has the same classification as the group classification common to the first user and the second user. Therefore, it is possible to select an advertisement that is estimated to meet the intention of the first user selecting the second user.

  According to the present invention, the operator server publishes an advertisement with a rank corresponding to the number of acquaintances registered by the second user in the provided information. You can select the ads you want to publish in a way that suits your nature.

  Embodiments for carrying out the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of an information exchange system according to an embodiment of the present invention. Referring to FIG. 1, the information exchange system according to the present embodiment is a social network system (SNS) as a suitable example, and includes an advertiser terminal 11, a user terminal 12, and an operator server 13.

  The advertiser terminal 11, the user terminal 12, and the operator server 13 are connected to the network 19 via a route control device (not shown) appropriate for each. The network 19 is the Internet as a preferred example.

  The advertiser terminal 11 and the user terminal 12 are information communication devices having a function of connecting to the Internet, such as a personal computer, a mobile phone, and a PHS terminal. The advertiser terminal 11 is used by an advertiser who places an advertisement on a page of information (provided information) provided by a user of an SNS service. The user terminal 12 is used by service users.

  The operator server 13 is a server used by an operator who operates a service by SNS. The operator server 13 includes a storage device (not shown), and an advertisement database 14, a user database 15, and a group database 16 are recorded in the storage device.

  The advertisement database 14 stores advertisement information registered by each advertiser. The advertisement information includes various information related to the advertisement. The user database 15 stores information (user information) such as personal information and acquaintance related information registered by each user. The personal information is, for example, the name, date of birth, address, occupation, and self-introduction registered by the user. The user can register other users in order to link other users with him / herself. Here, the relationship with other users linked by registration is called acquaintance relationship. Also, other users registered by the user are called acquaintances. The above-described acquaintance relationship information is information indicating the established acquaintance relationship, and includes identification information of each acquaintance. The group database 16 stores information (group information) of each group configured by users.

  In addition, although the structure which records each database 14-16 in the memory | storage device with which the operator server 13 is provided here was illustrated, another structure is also possible. As another example, a file server may be provided separately from the server 11, each database may be recorded therein, and the server 11 and the file server may be connected to the network.

  When the operator server 13 receives a user database browsing request or information update request from the user terminal 12 via the network 19, the operator server 13 searches or updates the user database 15 in response to the request and sends a response to the request. Return to user terminal 12.

  Similarly, when the operator server 13 receives an advertisement database browsing request or information update request from the advertiser terminal 11 via the network 19, it searches or updates the advertisement database 14 in response to the request and responds to the request. Is returned to the advertiser terminal 11.

  The advertiser entrusts the operator to publish the advertisement on the user-provided information by contract, and registers the advertisement information desired to be posted in the advertisement database 14. Registration of advertisement information is requested from the advertiser terminal 11 to the operator server 13 via the network 19, and the operator server 13 records the advertisement information in the advertisement database 14.

  Advertisers who place advertisements on user-provided information pay money to the operators as advertising fees. The advertisement registered in the advertisement database 14 has a plurality of ranks, and each advertisement is set to one of the ranks. The advertising fee paid by the advertiser is an amount corresponding to the rank. Specifically, the higher the rank, the higher the advertising fee.

  The possibility of being presented to the user is different for each rank. Specifically, the rank of an advertisement placed in the user-provided information is determined according to the number of other users (number of links) registered as acquaintances in the acquaintance related information. There is a high possibility that advertisements posted on information provided by users with many other users registered in acquaintance information will be presented to many users. It will be posted.

  The user first performs account registration in order to use the SNS service. Account registration is requested from the user terminal 12 to the operator server 13 via the network 19, and the operator server 13 assigns a user ID to the user and associates personal information with the user ID in the user database 15. To record.

  Further, the user can register acquaintance related information in the user database 15. Depending on the number of other users registered as acquaintance related information (number of links), the range of the range in which the user's page is disclosed changes. In order to build an acquaintance relationship, each user's personal information is required.

  A user who has registered an account can view other users' pages. However, whether or not a certain user can view the information provided by other users depends on whether or not the information is registered in the acquaintance information of other users who provide the provided information.

  The group database 16 records the user ID of the user belonging to the group in the record for each group configured by grouping. One group is composed of at least one user. Registration of the user ID to each group in the group database 16 is requested from the user terminal 12 to the operator server 13 via the network 19. The operator server 13 registers the user ID in the group database 16 in response to the request.

  The operation of the information exchange system of this embodiment will be described. FIG. 2 is a flowchart showing an example of the operation of the information exchange system according to the present embodiment. Prior to the use of the service by the user, the advertisement information is registered by the advertiser and the account is registered by the user. These are events that are independent of each other and are performed independently. A group is created by a user who has registered an account. Other users participate in the created group.

  Referring to FIG. 2, the information exchange system registers advertisement information (step 101). At that time, the advertiser uses the advertiser terminal 11 to connect to the operator server 13 via the network 19 and requests the operator server 13 to register advertisement information. Upon receiving the request, the operator server 13 registers the advertisement information in the advertisement database 14.

  FIG. 3 is a diagram illustrating an example of advertisement information registered in the advertisement database 14. Referring to FIG. 3, the advertisement information includes an advertisement table 21, an advertiser table 22, and an advertisement rank table 23.

  The advertisement table 21 is a table that stores various attribute information of advertisements. The advertisement table 21 stores an advertiser ID, advertisement data file name, hyperlink URL, advertisement target classification, and rank in association with each advertisement ID. The advertiser ID is identification information indicating the advertiser of the advertisement. Usually, the advertisement data is an image, and the file name of the image data is stored in the advertisement table 21. If there is a hyperlink that leads to the detailed information of the product or the purchase page from the display of the advertisement, the URL is recorded in the advertisement table 21. The advertisement target classification is used to present an advertisement to an appropriate user. The rank is used when selecting an advertisement to be placed in the information provided by the user.

  The advertiser table 22 is a table that stores various attribute information of the advertiser. The advertiser table 22 stores the advertiser name, abbreviation, person in charge name, contact information, and address in association with each advertiser ID. These advertiser information is registered at least once and can be changed.

  The advertisement rank table 23 is a table showing the relationship between the advertisement rank and the number of links. For example, an advertisement of “rank 2” is placed in the provided information of a user whose link number is 1 or more and less than 10. Since the information provided by users with a large number of links is likely to be viewed by other users, it is highly likely that the advertisements posted there will also be presented to other users. Is done. The advertisement fee is an amount corresponding to the rank. In the information exchange system according to the present embodiment, the operator returns a part of the amount collected as the advertisement fee to the provider of the provision information on which the advertisement is posted. As an example, the reduction amount is an amount corresponding to the rank. The advertisement fee and the return amount are determined in advance in a contract between the operator and the advertiser.

  Returning to FIG. 2, the information exchange system next performs user account registration (step 102). The personal information of the user is registered in the user database 15 by account registration.

  FIG. 4 is a diagram illustrating an example of user information registered in the user database 15. Referring to FIG. 4, the user information includes a personal information table 31, an acquaintance relation information table 32, and a belonging group table 33.

  The personal information table 31 is a table for storing personal information of each user. In the personal information table 31, a name, a name, a display name, a birthday, a sex, an address, an occupation, an email address, a photograph, and a URL are stored in association with the user ID (UserID) of each user. Further, a password used at the time of login may be stored in the personal information table 31.

  The acquaintance relation information table 32 is a table for storing acquaintance information of each user. The acquaintance relation information table 32 stores user IDs (registrant IDs) of other users registered as acquaintances in association with the user ID (UserID) of each user.

  The affiliation group table 33 is a table that stores identification information of a group to which each user belongs. The affiliation group table 33 stores the group ID of the group to which the user belongs in association with the user ID (UserID) of each user.

  Returning to FIG. 2, the information exchange system next creates a group (step 104). Groups are created by users. Creation of a group is requested from the user terminal 12 to the operator server 13 via the network 19, and the operator server 13 registers group information in the group database 16 to create a group. The user who created the group becomes the first member of the group and becomes an administrator. Further, the information exchange system performs participation registration for the user's group in response to a request from the user (step 105).

  FIG. 5 is a diagram illustrating an example of group information registered in the group database 16. Referring to FIG. 5, group information is stored in a group information table 41.

  The group information table 41 is a table that stores group information of each group, and stores a group name, a classification, an authentication attribute, and an administrator ID in association with a group ID for identifying each group. . The name, classification, and authentication attribute of the group are determined by the selection of the user (administrator) who creates the group. The authentication attribute is attribute information that defines an authentication method for determining whether to participate in the group. Examples of authentication methods include permitting participation in a group subject to confirmation by an administrator, or permitting participation without opening the group and performing special authentication.

  Returning to FIG. 2, it is assumed that a certain user requests browsing of information provided by another user. The provided information browsing request is sent from the user terminal 12 to the operator server 13 via the network 19. The operator server 13 sends data of desired provision information to the user terminal 12 in response to the browsing request. At that time, advertisement data is added to the provision information sent to the user terminal 12. The added advertisement is an advertisement having a rank corresponding to the number of links of the provider of the provision information to which the advertisement is added.

  FIG. 6 is a flowchart showing an operation when the information exchange system of this embodiment selects an advertisement to be added to the provided information. Referring to FIG. 6, first, when the user inputs his / her user ID and password and requests login to the information exchange system, the operator server 13 searches the user database 15 (step 201).

  If the user who has requested the login does not exist on the user database 15, the operator server 13 denies access (step 202). If the user who requested the login exists in the user database 15, the operator server 13 grants access.

  Next, when browsing of the information provided by other users is requested from the user terminal 12 of the user, the operator server 13 generates a display screen of the other user's page (step 203). In this state, advertisement data is not added to the screen data.

  Next, the operator server 13 calculates the number of links of other users who provide the provided information (the number of users registered as acquaintances) from the acquaintance relation information table 32 of the user database 15 (step). 204).

  And the operator server 13 calculates | requires the rank of the advertisement added to the provision information from the number of links of other users and the advertisement rank table 23 (step 205). Subsequently, the operator server 13 selects the advertisement of the obtained rank, adds it to the provided information data, and transmits them to the user terminal 12. The user terminal 12 displays an image according to the provided information data and the advertisement data received from the operator server 13 (step 206).

  According to the present embodiment, the operator server 13 publishes an advertisement of a rank corresponding to the number of acquaintances registered by the provider of the provision information on the provision information page, so that an acquaintance relationship is established and information exchange is performed. The advertisement to be posted can be selected by a method suitable for the nature of the system.

  Advertisers who paid a high advertising fee can be placed on a page of information that is frequently viewed and provided by a large number of registered users as acquaintances. It can be effective, offers a wider range of choices for advertisers, and increases advertising revenue for operators. In addition, it is possible to administer a part of the advertising fee to the user who provides the provided information page, so that the user can increase the consideration returned by increasing the number of acquaintances to register. And the operator can activate the use of the service.

  In this embodiment, when a user intends to browse provided information, the procedure of first discovering other users who provide the provided information and then requesting browsing of the provided information of other users is performed. Taken. In this embodiment, there are a plurality of methods for finding other users who provide the provided information.

  As an example of a method of discovering other users, there is a method of directly searching the user database 15 using information such as name, name, and sex. As another example, there is a method of selecting from users whose distance of acquaintance with the user is at a specific number of steps (for example, two steps). That is, the user who is registered as an acquaintance selects the user registered as an acquaintance. As another example, there is a method of selecting from users belonging to a group to which the user belongs.

  FIG. 7 is a conceptual diagram illustrating an example of an advertisement selection operation when a certain user browses information provided by another user. Here, an operation example is shown in which another user having no acquaintance relationship is found by directly searching the user database 15 and other user's provided information is browsed. It is assumed that another user (referenced person) found by searching a user database 15 by a certain user (reference person) has registered 102 users as acquaintances. The operator server 13 recognizes “rank 3” with reference to the advertisement rank table 23 of FIG. Therefore, the operator server 13 searches the advertisement table 21 of FIG. 3 and extracts an advertisement of “rank 3”. Then, three advertisements with advertisement IDs “80”, “114”, and “282” are extracted.

  In some cases, a plurality of advertisements can be placed on the information provided by the user. If it is possible to place all the extracted advertisements, the operator server 13 adds the data of those advertisements to the data of the provided information.

  When more ads than the number that can be placed in the provided information are extracted, the operator server 13 may select as many ads as can be placed in the provided information. At that time, an advertisement may be selected by a conventionally known method. For example, there is a method of selecting in order from the advertisement with the smallest number of publications. As another example, there is a method of selecting at random.

  It should be noted that the advertisement selection operation described here includes how to browse information provided by other users selected from other users whose acquaintance-related distances with the above-mentioned two-tier positions are selected. The same applies when another user is selected.

  FIG. 8 is a conceptual diagram illustrating another example of an advertisement selection operation when a certain user browses information provided by another user. Here, an example of the operation when the user (referencer) himself / herself selects another user (referenced person) registered as an acquaintance and browses the information provided by the other user is shown.

  It is assumed that the referred person has registered 102 users as acquaintances. The operator server 13 recognizes “rank 3” with reference to the advertisement rank table 23 of FIG. Therefore, the operator server 13 searches the advertisement table 21 of FIG. 3 and extracts an advertisement of “rank 3”. Then, three advertisements with advertisement IDs “80”, “114”, and “282” are extracted.

  Here, the operator server 13 further searches the affiliation group table 33 in FIG. 4 to find a group to which both the referrer and the referee belong, and classifies the group from the group information table 41 in FIG. It is also possible to select an advertisement belonging to a classification that matches the classification of the determined group from the advertisements extracted previously. In FIG. 8, both the referrer and the referee belong to the groups with the group IDs “10” and “35”. The classification of the group with the group ID “10” is “dishes”, and the classification of the group with the group ID “35” is “sports”. For this reason, among the three advertisements extracted earlier, two advertisements having the classification corresponding to “dish” and “sports” and the advertisement IDs “80” and “282” are finally extracted.

  In some cases, a plurality of advertisements can be placed on the information provided by the user. If it is possible to place all the extracted advertisements, the operator server 13 adds the data of those advertisements to the data of the provided information.

  When more ads than the number that can be placed in the provided information are extracted, the operator server 13 may select as many ads as can be placed in the provided information, as in the above example. At that time, an advertisement may be selected by a conventionally known method. For example, there is a method of selecting in order from the advertisement with the smallest number of publications. As another example, there is a method of selecting at random.

  According to this example, when the referrer selects a referee from acquaintances, the operator server 13 selects an advertisement with the same classification as the group classification common to the referrer and the referee. In consideration of the group classification common to the person and the reference person, it is possible to select an advertisement presumed to meet the intention of the reference person selecting the reference person.

  FIG. 9 is a conceptual diagram illustrating an example of an advertisement selection operation when browsing provided information of another user who is not an acquaintance belonging to the same group as the user. Assume that a group (group ID) is associated with each provision information.

  Here, the user (reference person) refers to the provision information related to a certain group, finds another user who belongs to the same group as the user, and browses the provision information of the other user (referenced person). An example of the operation is shown. Further, it is assumed that the referred person has registered 102 acquaintances.

  The operator server 13 extracts the classification by referring to the group database 16 using the group ID associated with the provision information that the referrer browsed immediately before. In this example, the classification “dishes” is extracted. Further, the operator server 13 recognizes “rank 3” with reference to the advertisement rank table 23 of FIG. Thereafter, the operator server 13 searches the advertisement table 21 of FIG. 3 using the rank “rank 3” and the classification “dish”. As a result, the advertisement with the advertisement ID “80” is extracted.

  When more ads than the number that can be placed in the provided information are extracted, the operator server 13 may select as many ads as can be placed in the provided information, as in the above example. At that time, an advertisement may be selected by a conventionally known method. For example, there is a method of selecting in order from the advertisement with the smallest number of publications. As another example, there is a method of selecting at random.

  According to this example, when the referrer selects the referenced person and requests the provision information by relying on the group, the operator server 13 is an advertisement of the same classification as the group that has selected the referenced person. Therefore, it is possible to select an advertisement presumed to meet the intention of the reference person selecting the reference person, taking into account the classification of the group.

  Next, the money flow in the service by the information exchange system of this embodiment will be described.

  FIG. 10 is a conceptual diagram showing the flow of money by the information exchange system of this embodiment. User A registers personal information and acquaintance related information in advance with the operator, and further registers with the operator provision information to be provided to other users (step 301). In addition, the advertiser requests the operator to place an advertisement and pays an advertisement fee commensurate with the advertisement (step 302). At that time, the rank of the advertisement and the return amount to the user are set. This rank setting determines the range in which the advertisement is displayed. The advertisement is placed in the information provided by the user having the number of links corresponding to the rank. In this example, it is assumed that the advertiser's advertisement is placed only in the information provided by user A.

  It is assumed that another user B browses the information provided by the user A from this state. In response to the browsing request by user B (step 303), the operator inserts the advertiser's advertisement into the provided information of user B and provides it to user A (step 304). User B views the advertisement of the advertiser together with the information provided by user A. At this time, since a consideration is generated for the user A who contributed to the insertion of the advertisement, a reduction fee is paid to the user A by the operator (step 305).

It is a block diagram which shows the structure of the information exchange system by one Embodiment of this invention. It is a flowchart which shows an example of operation | movement of the information exchange system by this embodiment. It is a figure which shows an example of the advertisement information registered into the advertisement database. It is a figure which shows an example of the user information registered into the user database. It is a figure which shows an example of the group information registered into the group database. It is a flowchart which shows operation | movement when the information exchange system of this embodiment selects the advertisement added to provision information. It is a conceptual diagram which shows an example of advertisement selection operation | movement when a certain user browses the provision information of another user. It is a conceptual diagram which shows the other example of advertisement selection operation | movement when a certain user browses the provision information of other users. It is a conceptual diagram which shows an example of advertisement selection operation | movement when browsing the provision information of the other user who is not the acquaintance who belongs to the same group as self. It is a conceptual diagram which shows the flow of money by the information exchange system of this embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 11 Advertiser terminal 12 User terminal 13 Operator server 14 Advertising database 15 User database 16 Group database 19 Network 21 Advertising table 22 Advertiser table 23 Advertising rank table 31 Personal information table 32 Acquaintance relation information table 33 Affiliation group table 41 Group Information table 101-108, 201-206, 301-305 steps

Claims (7)

An information exchange system in which an acquaintance relationship with another user is established by registration by the user, and the users exchange information on the network,
A user terminal for requesting provision information provided by a second user and browsing the provision information obtained;
A plurality of ranks are set according to the number of persons registered as acquaintances by the provider of the provided information, and advertisements for posting in the provided information are divided into the ranks, and the user terminal When a request for browsing the information provided by the second user is received, the number of people registered as acquaintances of the second user is obtained, and the advertisement data corresponding to the rank corresponding to the number of people is obtained together with the provided information. An information exchange system having an operator server that transmits to a user terminal.   The operator server manages group information including a group of at least one member and a classification of the group, and manages advertisement information including the classification of the advertisement in the management of the advertisement. When one user determines the second user from among members belonging to a specific group and requests information provided by the second user, the group information and the advertisement information are The information exchange system according to claim 1, wherein an advertisement having the same classification as that of the specific group is extracted by referring to the advertisement, and data of the advertisement is transmitted to the user terminal together with the provision information.   The operator server manages group information including a group of at least one member and a classification of the group, and manages advertisement information including the classification of the advertisement in the management of the advertisement. When one user determines the second user from among his / her acquaintances and requests information provided by the second user, the first user refers to the group information and the advertisement information, thereby An advertisement having the same classification as the group to which both the first user and the second user belong is extracted, and the advertisement data is transmitted to the user terminal together with the provided information. Or the information exchange system of 2.   The information exchange system according to any one of claims 1 to 3, further comprising an advertiser terminal used to register an advertisement to be posted in the provided information given to the user terminal in the operator server. In order to select an advertisement to be posted on the information provided to the user in an information exchange system in which the user establishes an acquaintance relationship with other users through registration by the user and the users exchange information on the network. The method of selecting ads for
The operator server sets a plurality of ranks according to the number of people registered as acquaintances of the provider of the provision information, and manages advertisements to be posted in the provision information divided into the ranks,
The user terminal of the first user requests the operator server to browse the provided information provided by the second user,
The operator server receives a request from the user terminal, determines the number of people registered as acquaintances of the second user, selects an advertisement corresponding to a rank corresponding to the number of people, and A posted advertisement selection method for posting in the provided information transmitted to a user terminal. The operator server is
Managing group information including a group of at least one member and a classification of the group, and managing advertisement information including the classification of the advertisement in the management of the advertisement;
When the first user determines the second user from among members belonging to a specific group and requests information provided by the second user, the group information and the advertisement The posted advertisement selection method according to claim 5, wherein an advertisement having the same classification as the specific group is selected by referring to information. The operator server is
Managing group information including a group of at least one member and a classification of the group, and managing advertisement information including the classification of the advertisement in the management of the advertisement;
When the first user determines the second user from among his acquaintances and requests the provision information of the second user, by referring to the group information and the advertisement information, The posted advertisement selection method according to claim 5 or 6, wherein an advertisement having the same classification as the group to which both the first user and the second user belong is selected.

Images