JP4450486B2 - Commercial broadcasting system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
  The present invention automatically auctions commercial broadcast times broadcast from various broadcast stations such as TV broadcast stations, radio broadcast stations, and Internet broadcast stations, and the successful bidder designates the successful broadcast time zone. System that automatically broadcasts commercialsToRelated.
[0002]
[Prior art]
In order to promote specific products and services, it is common practice to broadcast or broadcast commercials along with television programs and radio programs. In exchange for broadcasting or broadcasting a specific commercial with a TV program or radio program, program sponsors may include a TV program that includes a time slot during which the commercial is broadcast or broadcast to a TV or radio station. Systems that bear radio program creation costs and broadcast costs are generally established.
[0003]
On the other hand, in order to improve the cost effectiveness of commercials, the higher the relationship between the corresponding program and the commercial, the greater the unity between the program and the commercial. As a result, the commercial is closer to the infomercial and is viewed. Can be memorized deeply and for a long time in the user's memory (ie, the retention time of the commercial becomes longer), so that the commercial is broadcast and broadcast in such a way that the relationship between the program and the commercial can be maintained as high as possible. Ideally. For example, in the case of a program such as a news program in which the content to be broadcast cannot be predicted when the sponsor of the program is determined, pursuing such relevance is a system in the prior art. Impossible.
[0004]
Accordingly, in the above-described prior art system, each sponsor is provided by the program and each sponsor in order to determine the sponsor before the actual program is produced, that is, in the planning stage of the program. It is a system that pays charges under the expectation that the relevance between the contents of commercials will be high, and from the perspective of pursuing the cost-effectiveness of commercials, it is not suitable for uneconomical systems. The current situation is unavoidable.
[0005]
However, for example, when it is broadcast that a major accident has occurred in a news program, if the commercial of a product or service related to the major accident can be broadcast following the news, the greater the impact of the news The related commercials should have a longer retention time by the viewer, and if such a system can be established, the cost effectiveness of the commercial will naturally increase.
[0006]
[Problems to be solved by the invention]
Therefore, instead of fixedly determining the combination of a commercial and a broadcast program several years ago or several months ago (that is, making it static), the commercial time zone incorporated in a specific broadcast program is Just before the program is broadcast, any desired sponsor among the pre-registered sponsors can be purchased at that time (ie, dynamically) by an auction format in an open environment. There is a need for a system that can increase the relevance between the content of the content and the content of the commercial as much as possible.
[0007]
  Accordingly, the present invention automatically auctions commercial broadcast times broadcast from various broadcast stations such as TV broadcast stations, radio broadcast stations, and Internet broadcast stations, and the successful bidder designates the successful broadcast time zone. A system that automatically broadcasts commercialsToIt aims to increase the cost effectiveness of commercials.
[0008]
[Means for Solving the Problems]
  The first invention isA commercial broadcast system comprising a broadcast station side system for determining a commercial broadcasted by a broadcast station, wherein the broadcast station side system stores a commercial database storing commercial information for each sponsor, an ID for identifying a sponsor, and an electronic A user database that stores at least an email address; a bid database that stores the highest bid price for the commercial slot and the ID that identifies the sponsor who is the bidder; and at least the highest bid since the start of the auction for the commercial slot A cache that stores the price, automatic bid price updating means that updates the maximum bid price for the commercial frame displayed on the sponsor terminal used by the sponsor in real time, and a small amount of time until the bid end time for the commercial frame arrives. The bid price receiving means for receiving at least the bid price and the ID from the sponsor terminal, and the highest bid price for the commercial frame is specified based on the bid price database after the bid end time is reached, and the highest bid price Based on the ID corresponding to the bidder, the bidder's e-mail address is specified with reference to the user database, and the successful bid result automatic notification means for notifying the successful bid result is specified, and the ID corresponding to the highest bid price On the basis of commercial automatic registration means for extracting commercial information stored in the commercial database, and commercial automatic broadcast means for broadcasting the extracted commercial information after the commercial broadcast time of the extracted commercial information has arrived. And the bid price receiving means is the sponsor terminal. The received bid price is compared with the highest bid price stored in the cash, and if the bid price is higher, the highest bid price of the cash is updated, and the highest bid price of the cash is updated. Updating the highest bid price stored in the bid price database and the ID of the bidder based on the bid price received from the sponsor terminal and the ID of the bidder, and automatically The updating means is a commercial broadcasting system that updates the highest bid price for the commercial frame to be displayed on the sponsor terminal in real time.
[0022]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described in detail below with reference to the accompanying drawings. FIG. 1 is a conceptual diagram showing a system configuration of a commercial broadcasting system according to the present invention in a block diagram. FIG. 2 is a conceptual diagram showing the process flow of the embodiment of the commercial broadcasting system of the present invention in a flowchart.
[0023]
In one embodiment of the present invention, the broadcasting station side system and at least one sponsor terminal are configured on a system connected on an open network 12 such as the Internet. Needless to say, it may be a network of WAN, client server type.
[0024]
In FIG. 1, a broadcasting station side system 14 includes a commercial database 1, a bid price database 2, a user database 3, a commercial automatic registration means 4, a commercial automatic broadcast means 5, a successful bid result automatic notification means 6, a real-time update means 7, a bid price. The receiving means 8, the automatic bid price updating means 9, the access authentication means 10, and the homepage automatic creation means 11 are included as main components, and in addition to these, although not shown in the figure, the server It includes a CPU, memory, modem / TA, etc. that can provide other general functions. In the figure, one embodiment in which all of the above-described components are included in the broadcasting station side system 14 is shown. However, a part of these databases, a part of the Internet, etc. It is also possible to use an external database connected to the broadcasting station side system 14 on the open network 12 using a known technique, or in that case, a known distributed database may be used. Is possible.
[0025]
In the commercial database 1, commercials that sponsors (or users) desire to broadcast are registered in advance as a database, and the database structure in this case is not particularly limited, but in general, Construct a relational database structure. That is, commercial data associated with some ID index that can identify the sponsor, and is digital data obtained by compressing audio data and / or image data of a predetermined time length by a known technique. Is preferred. When registering these commercial data in this database, it is possible to perform the registration work on the broadcast station side according to the sponsor's request, or a predetermined terminal connected via the Internet or the like. It is also possible for the user who is the sponsor from the apparatus to directly register the commercial data in this database by a known technique.
[0026]
The bid price database 2 stores the bid price that is sequentially transmitted to the broadcasting station side system 14 via the sponsor terminal 13 while the auction is started, the sponsor (user) presenting the bid price, and the bid. Some index that can identify the sponsor terminal 13 to which the price is input, the bid price tag, the time when the bid price is received, etc., are preferably stored sequentially in a relational format, and at the same time, corresponding to each commercial frame described later. This is for creating a database of the highest bid price and an index for identifying the bidder of the highest bid price, for example, the ID of the bidder. Incidentally, the data stored in the bid price database 2 can be automatically deleted when a predetermined period has elapsed by a known technique to save the storage space of the database. Is possible. Furthermore, based on the stored data, it is possible to make use of a known data mining technique to contribute to marketing activities.
[0027]
The user database 3 is a sponsor who is a user who wishes to participate in the auction according to the present invention, and the sponsor (user) who has received specific authentication from the side that holds the auction according to the present invention in advance or the sponsor is the auction of the present invention. Data of attribute information related to the sponsor terminal 13 and the like used when participating in is registered in a database. The attribute information in this case includes, for example, various types of information related to so-called sponsors such as an ID, a password, an e-mail address, a name, and a contact address issued to a sponsor who has been authenticated in advance from the broadcasting station side. As a data structure in this case, a relational data structure employed in a general user database can be configured.
[0028]
The homepage automatic creation means 11 automatically creates a general homepage on the broadcasting station side that is the operator of the auction site according to the present invention, or an ID from the sponsor terminal 13 when an access request is made to the auction page. A web page (an example of which is shown in FIG. 4) for prompting information input is automatically created, and an auction page for contributing to an automatic auction for commercials according to the present invention is preferably in HTML format, It is automatically created in JAVA language. Various web pages automatically created in this way are generally stored in information storage means (not shown) such as a memory (not shown) provided in the home page creation means 11. However, as the storage means in this case, a file storage means such as a separate hard disk may be configured instead of the memory provided in the homepage automatic creation means 11. In addition to the above-described functions, the web page automatic creation means 11 receives web page data automatically created and stored in response to a transmission request from the sponsor terminal 13 (for example, downloaded to the sponsor terminal 13 in advance). In general, a function for transmitting to the terminal 13 (by utilizing a Java applet or the like) is also included.
[0029]
As a function of the access authentication means 10, a user who wishes to access the broadcast station side system 14 upon receiving an access request for the auction page of the broadcast station side system 14 from the sponsor terminal 13 via the open network 12 such as the Internet. An authentication page (an example of which is shown in FIG. 4) for prompting the user to input the authentication information to a predetermined input part (or input space) on the screen of the sponsor terminal 13 is transmitted to the sponsor terminal 13 and displayed on the screen. The authentication information is displayed based on the authentication information transmitted when the sponsor terminal 13 transmits the authentication information input to a predetermined input portion of the authentication page to the broadcasting station side system 14. The name specified by the user is stored in the user database 3 as data. A function of authenticating that the user is a user who has been previously permitted to participate in the auction according to the present invention (that is, determining whether or not the access request is valid), When the request is not valid, it has a function of transmitting screen data for prompting re-input of authentication information to the sponsor terminal 13 and displaying it on the screen. In addition, when such a case where the access request is not valid occurs continuously twice, the web page data stating that no further access request is accepted is transmitted to the sponsor terminal 13. It is also possible to configure so as to actually stop accepting further access requests after being displayed on the screen.
[0030]
As a function of the bid price receiving means 8, the bid information including the bid price transmitted from the sponsor terminal 13 is received and stored once in a cache or the like each time it is received or according to a predetermined procedure. Information is sequentially transmitted to and stored in the bid price database 2 and, at the same time, when the bid price is the highest bid price since the start of bidding, information including the data is updated in real time as the highest bid price. 7 and the bidding time are managed (that is, after the predetermined bidding time has elapsed since the start of bidding, information including that the bid acceptance is canceled is transmitted to the automatic bid price updating means 9). The bid price automatic updating means 9 is temporarily stopped), and the remaining bid time is calculated during the bid time, and information including the remaining bid time is reset. -Time and a function to be transmitted to the updating means 7 (described later). In this case, the time unit of the remaining bid time can be selected as appropriate, and may be calculated and displayed in units of 1/10 second. In addition, there are various comparison methods to determine whether the newly submitted bid price is the highest bid price at that time. For example, the first bid price after the start of bidding Is automatically stored in the cache dedicated to the highest bid price as the highest bid price, and each time the bid price is received sequentially, the highest bid price previously stored in this cache and the bid received thereafter There is also a method of comparing the prices sequentially and storing the bid price for which a high price has been presented in the cache as the highest bid price. In one embodiment of the present invention, as an example, when the presented bid price is the same, the highest bid price and information related to the user who presented the price are not updated for convenience.
[0031]
The real-time updating means 7 obtains the highest bid price data read from the cache of the bid price acceptance means 8 and the remaining bid time data calculated using a timer function (for example, a known timer function provided in advance in the server). Then, a predetermined variable described in the JAVA language, that is, a variable called the highest bid price and a variable called the remaining bid time are substituted, and the substituted variables are transmitted to the bid price automatic updating means 9.
[0032]
The bid price automatic updating means 9 receives the highest bid price (variable) and the remaining bid time (variable) in the real-time updating means 7 and displays them in advance on the source code of the auction page for displaying them on the sponsor terminal 13. Corresponding to each specified variable in the JAVA language included (for example, if you show the JAVA script expression included in this source code, max = maximum bid price, time = remaining bid time etc.) , Max and time are transmitted to the sponsor terminal. By doing so, even if there are a plurality of sponsor terminals 13 on the open network 12 such as the Internet, it becomes possible to display the highest bid price and the remaining bid time in real time on each sponsor terminal 13.
[0033]
As a function of the successful bid result automatic notification means 6, it receives a message indicating that the bid end time transmitted from the real-time update means 7 has arrived, and inputs the highest bid price (that is, the successful bid price) at the end of the bid. By automatically transmitting the information on the successful bid result to the sponsor terminal 13 on which the successful bid has been made, the successful bid result is automatically notified to the presenter of the successful bid price (that is, the successful bidder). In specifying the transmission destination in this case, the successful bid result automatic notification means 6 accesses the user database 3 to read the successful bidder's mail address and the like, and sends the successful bid result of the content appropriately selected for the address to the email. It also includes the ability to send in.
[0034]
The commercial automatic registration means 4 receives commercial data to be broadcast from the commercial database 1, manages it until the commercial is broadcast, and transmits it to the commercial automatic broadcast means 5 (described later) when the commercial broadcast time arrives. The commercial automatic broadcasting means 5 is means for receiving and broadcasting commercial data from the commercial automatic registration means 4 when the broadcast time has arrived. As an example, a broadcasting system by the inventors of the present patent application (Japanese Patent Laid-Open No. 2000-68955). This patent publication is hereby incorporated by reference.
[0035]
The sponsor terminal 13 includes an ordinary personal computer in addition to an input device (not shown), a display device (not shown), a communication control unit (not shown), and a browser (not shown). It is preferable to have a CPU, a memory, a modem / TA, and the like.
[0036]
Next, the present invention will be described in detail with reference to FIG. 2 which is a conceptual diagram showing the flow of the process of the embodiment of the commercial broadcasting system of the present invention as a flowchart.
[0037]
On the broadcast station side that intends to auction for commercial broadcast hours, the homepage automatic creation means 11 provided in the broadcast station side system 14 uses a predetermined broadcast time called a program configuration table, a broadcast program title, An auction page on which the broadcast content, commercial broadcast time, maximum bid price, and remaining bid time are listed and displayed on the screen of each sponsor terminal 13, or to such an auction page A general web page that becomes a portal is automatically created (step 100). An example when the auction page created in this way is displayed on the screen of the sponsor terminal 13 is shown in FIG.
[0038]
In the figure, text representing an outline of a program scheduled to be broadcast and basic information related to a commercial frame to be bid for, for example, the broadcast time and end time of the commercial are displayed. It is comprised so that. In this case, when the broadcast time of each commercial is set to be constant in advance, it may not be necessary to display each start time and end time.
[0039]
This auction page also generally displays the highest bid price and the remaining bid time available for bidding. However, the highest bid price at the end of bidding should be displayed separately on the same screen as the winning bid price. Can also be an option.
[0040]
When a bid price is input from the sponsor terminal 13 to the broadcasting station side system 14, as shown in the lower part of the screen in FIG. 3, the target commercial frame is specified by the pull-down menu method and is shown in the figure. After entering the bid price, bidder ID number, and password into the screen on the terminal, click the send button built in the lower right of the screen in FIG. It is also possible to use a known technique so that a bid price or the like corresponding to the commercial frame is automatically transmitted to the broadcasting station side system 14.
[0041]
Needless to say, the items described in the auction page illustrated in FIG. 3 are merely examples, and it is needless to say that other items may be appropriately described according to circumstances.
[0042]
The homepage automatic creation means (or web page automatic creation means) 11 preferably supports the JAVA language. That is, it is preferable that a script such as a JAVA applet is incorporated in a predetermined location as necessary in the source code of the home page displayed on the screen of the sponsor terminal 13.
[0043]
The file having the source code of the home page automatically created here is received from each of the sponsor terminals 13 connected to the broadcast station side system 14 on the open network 12 such as the Internet. It is made public as a file for a homepage that can be restricted (step 110). The homepage that can be limited here is, for example, the one that accesses the broadcasting station side system 14 and tries to view the contents of the file on the homepage, by entering authentication information such as ID, password, etc. Unless the person is specified, the contents of the file cannot be viewed (this mechanism will be described later).
[0044]
When accessing a file for an auction page published in the broadcasting station side system 14 from the sponsor terminal 13, the broadcasting terminal side system 14 is accessed from the sponsor terminal 13 via the open network 12 such as the Internet. Become.
[0045]
Upon receiving the access request from the sponsor terminal 13, the access authentication means 10 in the broadcasting station side system 14 authenticates the sponsor terminal 13 with authentication information such as ID and password (in the case of this embodiment, only ID and password). In order to display an authentication page with a description prompting for input on the screen of the sponsor terminal 13, the source code expressed in HTML is transmitted to the page to prompt input of necessary items. An example of the authentication page displayed on the sponsor terminal 13 based on the source code transmitted in this manner is shown in FIG.
[0046]
In the sponsor terminal 13 that has received the HTML source code of the authentication page as illustrated in FIG. 4, after the ID and password are input to the input site provided to input the authentication information of the authentication page, When the transmission button incorporated on the screen is clicked, the authentication information is transmitted to the access authentication means 10 in the broadcasting station side system 14 (step 120).
[0047]
Next, the access authentication means 10 having received the authentication information, the ID number and password included in the authentication information are respectively converted into a user database ID and password in which user attribute information is registered in a database in advance. By determining whether or not they are compatible at the same time, it is authenticated whether or not the access request from the sponsor terminal 13 is legitimate (step 130). This authentication method is preferably performed by a known technique based on whether or not the ID number and password included in the authentication information are simultaneously registered in the user database 3.
[0048]
If the access request in step 130 is not a regular access request, that is, an unauthorized access request, the access authentication means 10 is a web page created by the homepage automatic creation means 11 and is authenticated. The source code of the authentication page including the message prompting the re-input of information is transmitted to the sponsor terminal 13 that transmitted the unauthorized access request and displayed on the screen.
[0049]
If the access request in step 130 is a regular access request, a message is sent to the homepage automatic creation means 11 so that the source code in HTML of the auction page is transmitted to the sponsor terminal 13. Send. The homepage automatic creation means 11 that has received the message transmits the source code in HTML of the auction page to the sponsor terminal 13, and the sponsor terminal 13 uses the general browser installed therein to execute the auction. The page is displayed on the screen (step 140).
[0050]
The source code of the auction page is preferably created in HTML format and HTML format including a JAVA language script that enables real-time display. With such a configuration, the remaining bid time for the commercial frame and The highest bid price since the start of the auction is displayed in real time on each screen of the sponsor terminal 13 that is permitted to access the file of the auction page of the broadcasting station side system 14 according to the present invention via the open network 12. It becomes possible. That is, although each user does not transmit a request for updating the auction page displayed on the screen of the sponsor terminal 13 from the sponsor terminal 13 of each user to the broadcasting station side system 14 each time. On the screen of each sponsor terminal 13, the remaining bid time and the highest bid price can be automatically updated each time the file content of the auction page of the broadcasting station side system 14 is updated. .
[0051]
The auction page displayed on the screen of each sponsor terminal 13 has each input part where information constituting bid information including a bid price can be input from the sponsor terminal 13 within a predetermined bid time. (Or input space) is built in, and it is preferable to configure by a known technique so that the bid price cannot be input to the input space for the bid price particularly when the bidding time is over (step 150). Specifically, a variable indicating the remaining bid time included in a part of the source code of the auction page is used.
[0052]
That is, unless the variable indicating the remaining bidding time is the end of bidding (that is, the remaining bidding time is 0), the above bid price, bidder ID number, password, etc. are transmitted to the broadcasting station system. . However, if the bid is in a closed state at this time, using a known technique such as a pop-up message on the screen of the sponsor terminal 13, “The bid for this commercial frame has been completed. Change to another commercial frame. Message is displayed, and at the same time, the information data such as the bid price, bidder ID number, and password are discarded, and such information data is transmitted to the broadcasting station side system 14. It is preferable to configure so as not to be processed.
[0053]
Next, steps when the bid price information including the bid price input from the sponsor terminal 13 is received by the bid price receiving means 8 within the bid time will be described.
[0054]
When the bid price information is transmitted from the sponsor terminal 13 to the broadcasting station side system 14, a commercial frame in which a bid is desired from the pull-down menu incorporated in the auction page displayed on the screen of the sponsor terminal 13 The bid information is input to each input part designated in advance, and the bid information is transmitted to the broadcasting station side system by clicking a transmission button incorporated on the screen (step 160). Also, as an option, it is possible to prevent erroneous input of bid information by requesting the ID and password input from the sponsor terminal 13 again from the broadcasting station side system 14 by a known method.
[0055]
The bid information transmitted from the sponsor terminal 13 in this way is received by the bid price receiving means 8 in the broadcasting station side system 14 via the Internet. Here, the bid price receiving means 8 Based on a provided timer (not shown), it is determined whether the time when the bid information is received is within the bid time.
[0056]
Here, when the time when the bid information is received is outside the bid time, that is, when it is transmitted from the sponsor terminal 13, the bid information is received by the broadcasting station side system 14 even within the bid time. During the transmission, that is, when the end of bidding is reached in the middle of transmission, the received bid information is discarded using a timer provided in the bid price receiving means 8. Thereby, it is possible to solve the processing of bid information when the end of bidding is reached during data transmission.
[0057]
If this is within the bidding time, the received bid information is temporarily stored in the cache provided in the bid price receiving means 8, and in particular, the bid price receiving means 8 compares the bid prices. Execute.
[0058]
The bid price receiving means 8 compares the bid price of the received bid information with the highest bid price since the start of the auction of the commercial frame (that is, the highest bid price stored in the cache) (step 170), If the bid price of the bid information is higher, the highest bid price and ID of the highest bid price since the start of the auction are updated (step 180). If the bid information has the same or lower bid price, the bid information is discarded without being updated (step 190).
[0059]
In response to the update of the highest bid price, the bid price receiving means 8 transmits the highest bid price to the real-time update means. When the real-time updating means receives the highest bid price, it substitutes it for a variable indicating a predetermined highest bid price, and transmits the variable to the automatic bid price updating means 9. The automatic bid price updating means 9 that has received these variables correspond to the predetermined variables in the JAVA language that are included in advance in the source code of the auction page for displaying these variables on the sponsor terminal (for example, If the JAVA script expression included therein is shown, max = maximum bid price), the source code including max is transmitted to the sponsor terminal. Thereby, the highest bid price displayed on the auction page is updated. That is, the highest bid price is always displayed in real time. The highest bid price temporarily stored in the cache is transmitted to the bid price database 2 as needed. Here, the reason for providing the cache is to increase the processing speed because the database processing takes time.
[0060]
As for the remaining bid time, the bid price receiving means 8 managing the bid time transmits the remaining bid time to the real-time updating means 7 at a predetermined time interval, for example, 1/10 second interval, and receives this data. The remaining time is substituted into a variable indicating the remaining bidding time and transmitted to the automatic bid price updating means 9. Upon receiving this variable, the automatic bid price updating means 9 associates the variable with a predetermined variable in the JAVA language included in advance in the source code of the auction page to be displayed on the sponsor terminal (for example, in the source code). If the JAVA script expression included in is shown, time = remaining bid time), the source code including time is transmitted to the sponsor terminal. As a result, the remaining bid time displayed on the auction page is updated. That is, the remaining bidding time is always displayed in real time.
[0061]
The above operation is repeated until the bid end time arrives. Next, the process after the bid end time comes in step 150 will be described.
[0062]
When the real-time update unit 7 receives a message from the bid price accepting unit 8 that the bid end time has arrived, the real-time update unit 7 transmits the message to the successful bid result automatic notification unit 6. At the same time, since the variable indicating the remaining bidding time is 0 in the real-time updating means 7, a message indicating the end of bidding is displayed in the corresponding commercial frame of the auction page, and in this embodiment, the frame displaying the remaining bidding time. The end of bidding is displayed.
[0063]
Similarly, the bid price receiving means 8 transmits a bid end message to the bid price database 2, and the bid price database 2 receiving the message automatically notifies the highest bid price (hereinafter referred to as the winning bid price) and ID for the corresponding commercial. 6 to send. The successful bid result automatic notification means 6 transmits an ID to the user database 3 in order to read the mail address of the presenter of the successful bid price (hereinafter referred to as the successful bidder). The user database 3 transmits the e-mail address to the successful bid result automatic notification means 6. The automatic bidding result notifying means 6 automatically creates an e-mail for notifying the successful bidder of the bidding result based on the e-mail address and ID, and transmits it to the sponsor terminal 13 (step 200).
[0064]
The bid price database 2 converts the successful bid price into an HTML format and writes it on the auction page. FIG. 5 shows an example of the embodiment. In FIG. 5, the “highest bid price” tag is displayed even after the bidding ends, but the “successful bid price” tag may be changed and displayed.
[0065]
The bidder ID is sent from the bid price database 10 to the commercial database 1, and the commercial information that the sponsor wants to broadcast is sent from the commercial database 1 to the commercial automatic registration means 4. The commercial automatic registration means 4 receives the commercial information from the commercial database 1 and manages the commercial data until the broadcast time comes (step 220).
[0066]
When the commercial broadcast time arrives, the commercial automatic broadcast means 5 broadcasts the commercial via the commercial automatic registration means 4 (step 230). As an example of the automatic commercial broadcasting means 5 in this case, a broadcasting system (Japanese Patent Laid-Open No. 2000-68955) by the inventors of the present patent can be used as an example, and this specification is a part of the present specification by reference. It shall constitute.
[0067]
【The invention's effect】
According to the present invention, the combination of a commercial and a broadcast program is not fixedly determined from several years ago or several months ago (that is, made static), but for a commercial incorporated in a specific broadcast program. Any sponsor who wishes to pre-register among the pre-registered sponsors in an open auction format immediately before the program is broadcasted at the time (ie, dynamically) Purchases can increase the relevance between the content of the program and the content of the commercial (ie, increase the retention time by the viewer), increasing the cost effectiveness of the commercial.
[0068]
That is, according to the present invention, not only the conventional static commercial knitting but also the dynamic commercial knitting can be executed, so that the sponsor can make more effective commercial appear.
[Brief description of the drawings]
FIG. 1 is a conceptual diagram showing a system configuration diagram of the present invention.
FIG. 2 is a conceptual diagram showing the overall flow of the present invention.
FIG. 3 is a conceptual diagram showing an example of an auction page at the time of bidding.
FIG. 4 is a conceptual diagram illustrating an example of an authentication page.
FIG. 5 is a conceptual diagram showing an example of an auction page at the end of bidding.
[Explanation of symbols]
1: Commercial database
2: Bid price database
3: User database
4: Commercial automatic registration means
5: Automatic commercial broadcasting means
6: Means of automatic notification of successful bid results
7: Real-time update means
8: Bid price acceptance means
9: Automatic bid price update means
10: Access authentication means
11: Homepage automatic creation means
12: Open network
13: Sponsor terminal
14: Broadcaster side system

Claims (1)

A commercial broadcasting system comprising a broadcasting station side system for determining a commercial broadcasted by a broadcasting station,
The broadcasting station side system is:
A commercial database that stores commercial information for each sponsor,
A user database that stores at least an ID identifying the sponsor and an email address;
A bid price database storing the highest bid price for a commercial slot and the ID identifying the sponsor who is the bidder;
At least a cache that stores the highest bid since the start of the auction for the commercial slot,
An automatic bid price updating means for updating the maximum bid price for the commercial frame displayed on the sponsor terminal used by the sponsor in real time;
Bid price receiving means for receiving at least a bid price and the ID from the sponsor terminal until a bid end time for a commercial frame arrives;
After the bid end time arrives, the highest bid price for the commercial frame is specified based on the bid price database, and the bidder's email address is determined based on the ID corresponding to the highest bid price. A successful bid result automatic notification means for performing a successful bid notification by specifying with reference to,
Commercial automatic registration means for extracting commercial information stored in the commercial database based on the ID corresponding to the highest bid price;
Commercial commercial broadcast means for broadcasting the extracted commercial information after the commercial broadcast time of the extracted commercial information has arrived,
With
The bid price receiving means
Compare the bid price received from the sponsor terminal with the highest bid price stored in the cash, and if the bid price is higher, update the highest bid price in the cash,
In response to the update of the highest bid price in the cache, the highest bid price stored in the bid price database and the ID of the bidder are obtained from the bid price received from the sponsor terminal and the bidder's ID. Update based on the ID,
The bid price automatic updating means includes:
Updating the highest bid price for the commercial frame to be displayed on the sponsor terminal in real time;
A commercial broadcasting system characterized by this.

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