JP4435943B2 - Advertisement information provision system - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertisement information providing system and an advertisement information providing method for providing advertisement information added to a digital image print or the like.
[0002]
[Prior art]
Conventionally, when a developed film is printed, advertisement information is combined with a part of the film to receive an advertising fee from an advertiser, and a service such as discounting the printing fee is provided to a print requester. It was.
[0003]
[Problems to be solved by the invention]
However, when providing advertisement information in such a form, the contents of the advertisement are selected regardless of attributes such as the preference of the person who receives the printed photo and actually sees the advertisement. Therefore, the advertisement is not always provided to the layer that the advertiser wants to appeal most, and it is difficult to expect the effect of the advertisement. Even on the side of businesses that receive advertising fees and print that synthesizes advertising information, printing as an advertising medium has not been fully utilized as a business opportunity. It is the print requester who is most likely to see the advertisement. As one method for estimating the requester's attributes, it is possible to estimate the requester's preference etc. from the object appearing in the image requested to be printed. it can. According to such a method, it is possible to select appropriate advertisement information based on the requester's attributes, but only by estimating from the target appearing in the individual image, estimation of the overall preference, the shooting theme, etc. Is not easy.
[0004]
The present invention has been made to solve the problems of the prior art, and an object of the present invention is to provide advertising information added to digital image data toward a more interested layer. It is an object of the present invention to provide an advertisement information providing system and method for increasing the effectiveness of advertisement.
[0005]
[Means for Solving the Problems]
In order to achieve the above object, the present invention accepts a request for print processing of digital image data , and provides an advertisement information providing system that adds advertisement information to the received print of digital image data and provides it with an ID and a password. An authentication process for specifying a person, a receiving unit that receives a request for digital image data and a print process from a client specified by the authentication process via a network, and an object imaged in the digital image data The advertisement information storage means storing a plurality of advertisement information , which is classified in advance based on the attribute information determined according to the information, and the digital image data received by the receiving means are analyzed and converted into the digital image data An image recognition means for recognizing the object being recognized, and depending on the object recognized by the image recognition means Attribute information determined Te, or as individual attribute information for each digital image data, and the individual attribute information extracting means for extracting the corresponding advertisement information and attribute information, among the plurality of advertisement information stored in the advertisement information storage unit and advertisement information selecting means for-option et election, adds the advertisement information the selected ad information selecting means, met advertisement information providing system including an image processing means for performing print processing of the digital image data that has been requested, the And an individual attribute information group holding means for holding a plurality of individual attribute information extracted from each of a plurality of digital image data requested to be printed by the same requester, the advertisement information selecting means, When selecting the advertisement information to be added to a client's print, a plurality of individual attribute information held in the individual attribute information group holding means for the requester. To see.
[0006]
In this way, when adding the advertisement information to the digital image data, it is possible to select and add appropriate advertisement information based on the individual attribute information for each of the requested digital image data. . For example, depending on the amount of digital image data, advertisement information can be selected based on attribute information obtained when a plurality of pieces of digital image data are captured as a whole, such as overall preference and shooting theme. That is, since basic information for estimating attribute information can be increased, more accurate attribute estimation can be performed, and advertisement information can be provided toward a more interested layer. Accordingly, the effect of the added advertisement can be further enhanced, and the value of the image processing result (print) of the digital image data as an advertisement medium can be increased.
[0008]
The addition includes not only the case where the image processing result product is combined and provided as a unit, but also the case where it is provided separately from the image processing result product.
[0009]
The plurality of individual attribute information held in the individual attribute information group holding unit, it is preferable to to include individual attribute information corresponding to the digital image data requester has to request a new printing process .
[0010]
The plurality of individual attribute information held in the individual attribute information group holding unit, requester may include the individual attribute information corresponding to the digital image data which is requested to print processing in the past.
[0011]
Further, with the processed digital image data storage means requester stores the digital image data which is requested to print processing in the past, individual attribute information corresponding to the digital image data to which the requester has requested the printing process in the past, The information may be information obtained by analyzing the digital image data stored in the processed digital image data storage means.
[0012]
Further, with the processed individual attribute information storing means for storing past individual attribute information obtained by analyzing the digital image data requester has requested the printing process, the requester has requested the printing process in the past digital The individual attribute information corresponding to the image data may be individual attribute information stored in the processed individual attribute information storage unit.
[0013]
In addition, the advertisement information selection unit is configured to collect individual attribute information having the largest number of corresponding digital image data among the plurality of individual attribute information held in the individual attribute information group holding unit for the requester. extracted as a benzalkonium select the advertisement information corresponding to the aggregate attribute information is preferred.
[0015]
The advertisement information includes a classification unit that classifies the advertisement information into a plurality of categories based on a predetermined criterion, and the advertisement information selection unit has a function of selecting advertisement information classified into a category corresponding to the collective attribute information. You may do it.
[0016]
In this way, if the advertisement information is categorized by setting a predetermined standard, the corresponding standard is extracted for various attribute information acquired in relation to the object imaged in the digital image data. Thus, it is possible to select appropriate advertisement information. If advertisement information is categorized in advance and information related to the category is held together with the advertisement information, the advertisement information can be selected using a computer. The criteria may be set as appropriate, and the category is not limited to being associated with discrete indicators. If it is a category associated with a continuous index, it becomes possible to select more detailed advertising information.
[0021]
DETAILED DESCRIPTION OF THE INVENTION
Embodiments of the present invention will be described below with reference to the drawings.
[0022]
FIG. 1 shows the overall configuration of an advertisement information providing system according to an embodiment of the present invention.
[0023]
First, the outline of the overall configuration of the advertisement information providing system will be described with reference to FIG.
[0024]
The advertisement information providing system according to the present invention is a print service system.
[0025]
In this system, an image database server 2, an advertisement database server (advertisement information storage means) 3, and a customer attribute database server 4 are connected to a print service server 1 that manages the print service. The image database server 2, the advertisement database server 3, and the customer attribute database server 4 are connected to the print service server 1 through a network such as a LAN, and search for and provide necessary information in response to a request from the print service server 1. be able to.
[0026]
The print service server 1 performs image processing such as printing on digital image data received via a network such as the Internet together with a print request from the user's client terminal, and prints it on a recording medium such as print paper to the user. Providing a print service to deliver. Here, the user terminal may be a portable information terminal such as a mobile phone that can be connected to the Internet, as long as it can connect to the print service server 1 via a network and transmit / receive information. In addition, the user terminal is not limited to sending a service request such as a print and digital image data together, the digital image data is stored in a site provided on the WWW, and only a request is made from the user terminal. Digital image data may be separately transmitted from the stored site.
[0027]
FIG. 2 schematically shows a schematic configuration inside the content server 1.
[0028]
The content server 1 mainly includes a print service engine 12 having a function of managing the above-described digital image data print service, an optimized advertisement extraction engine 13 that extracts an advertisement optimal for the digital image data, and the extracted advertisement and digital image. An advertisement / image synthesis engine 14 for synthesizing data is provided. Each engine includes a central processing unit including a CPU (Central Processing Unit) and a storage unit such as a RAM (Randum Access Memory) and a ROM (Read Only Memory) cooperating with the CPU.
[0029]
The print service server 1 includes an image database server (processed digital image data storage means) 2 that stores digital image data requested by a customer, an advertisement database server 3 that stores advertisement information, and customer IDs, passwords, and the like. A customer attribute database server 4 storing attribute information is connected by a network such as a LAN. The image database server 2, the advertisement database server 3, and the customer attribute database server 4 are not limited to the case where they are provided independently of the print service server 1, but are connected to the print service server 1 or the HD (Hard disk) or the like.
[0030]
The advertisement information providing process associated with the print service in this system will be described with reference to the flowcharts shown in FIGS.
[0031]
First, the user transmits an ID and a password for identifying the user from the user terminal, and requests a login process for connecting to the print service server (accepting means) 1 (step 1). The print service server 1 acquires the ID and password, and requests the customer database server 4 to search for the password of the user having the ID (step 2). The customer database server 4 searches the customer database, extracts a password corresponding to the ID (step 3), and transmits the extracted password to the print service engine 12 of the print service server 1 (step 4). The print service engine 12 performs an authentication process for collating the password transmitted from the customer database server 2 with the password transmitted from the user terminal (step 5).
[0032]
When the fact that the authentication process has been completed is transmitted to the user terminal, the user transmits a print request to the print service server 1 together with the digital image data desired to be printed (step 6). The content service engine 12 performs a digital image and print request acceptance process (step 7).
[0033]
Next, the content service engine 12 passes the user ID and information such as the image processing method included in the print request to the optimized advertisement extraction engine 13 (advertisement information selection means) (step 8).
[0034]
Based on the ID, the optimized advertisement extraction engine 13 requests the image database server 2 to search for digital image data requested by the user for image processing (step 9). The image database server 2 searches the image database, extracts the digital image data requested by the user (step 10), and transmits the search result to the optimized advertisement extraction engine 13 (step 11). The optimized advertisement extraction engine 13 (image recognition means, individual attribute information extraction means, advertisement information selection means) performs image recognition processing of newly requested digital image data and image data received from the image database (step 12). . For example, when a print requester (Mr. A) newly requests printing of digital image data of 20 files and performs image recognition processing on this digital image data, “a cat is shown”. There were 15 files that obtained the recognition result, and 5 files that obtained the recognition result that “the dog is reflected”. On the other hand, when image recognition processing was performed on the digital image data requested by Mr. A in the past, which was stored in the image database server, a file with a recognition result “cat is reflected” was obtained. There were 120 files with the recognition result of “The dog is reflected” and 30 files with the recognition result of “The mountain is reflected”. That is, when the newly requested digital image data and the previously requested digital image data are combined, there are 135 files with a recognition result that “a cat is reflected” and “a dog is reflected”. The number of files from which the recognition result “35” is obtained is 35, and the number of files from which the recognition result “The mountain is reflected” is 12 files.
[0035]
Next, on the basis of the image recognition processing result, the optimized advertisement extraction engine 13 selects the criterion (index) “cat tendency” from the advertisement information stored in the advertisement database server 3, thereby optimizing the advertisement information. It can be extracted (step 13). That is, for the image recognition result as described above, the attribute information that Mr. A has a cat is extracted as the overall attribute information (collective attribute information) based on the attribute of the largest number of categories, A criterion for selecting advertisement information suitable for this is determined. Here, it is determined that the “high” tendency of the “cat tendency” is optimal, and the optimized advertisement extraction engine 13 requests the advertisement information database to search for advertisement information having a high “cat tendency”. (Step 14).
[0036]
FIG. 5 shows a configuration example of an attribute table of advertisement information stored in the advertisement information database. In the attribute table, the attributes of the advertisement information are categorized according to various criteria, and these are indexed or encoded and stored. The advertisement database server 3 searches for advertisement information in response to the request (step 15). Here, among the advertisements A, B and C, the advertisement C is selected because the advertisement C has the highest cat tendency of 90%.
[0037]
The advertisement information of the selected advertisement C is transferred from the advertisement database server 3 to the advertisement / print composition engine (image processing means) 14 provided in the print service server 1 (step 16). The advertisement / print composition engine 14 receives the digital image data requested for printing from the advertisement extraction engine (step 17), and synthesizes the digital image data and the advertisement information of the advertisement C to create image data with advertisement. (Step 18).
[0038]
The advertisement-added image data created in this way is passed to the print service engine 12 (step 19), printed on a recording material such as paper (step 20), and delivered to the home or store designated by the user (step 20). Step 21). The composite image information may be transmitted to the user terminal as digital information.
[0039]
If it does in this way, the effect of an advertisement can be increased by synthesizing the advertisement for cat lovers on the print of A child who likes cats.
[0040]
Here, an example of a method for synthesizing digital image data and advertisement information is shown in FIG. It is preferable that the method of combining the digital image data and the advertisement information can be selected by the print requester. 6A and 6B, a part of the image is cut out and the advertisement information is displayed on the part. In FIG. 6C, an edge is provided around the image, and advertisement information is displayed on the edge. Further, the advertisement information can be formed on a separate sheet from the print and inserted between a plurality of prints.
[0041]
The program for realizing the above-described processing procedure may be recorded on a recording medium such as ROM or HD, or may be recorded and provided on a portable recording medium such as a CD or DVD, and installed in a computer. In addition, it may be stored at a site on the WWW, downloaded from the network through the network, and installed on the computer.
[0042]
In the above-described processing procedure, the digital image data newly requested by the client for image processing and the digital image data requested in the past acquired from the image database server 2 are combined to perform image recognition processing, and the entire process is performed. Although the attribute information has been obtained, only the digital image data for which the client has requested new image processing is subjected to image recognition processing, and the image database server 2 is combined with the image data or other records such as the customer attribute database server 4 The attribute information may be obtained by acquiring an image recognition processing result for digital image data requested in the past separately stored in the apparatus (processed individual attribute information storage means). Further, when selecting the advertisement extraction criterion, other attribute information of the requester stored in the customer attribute database server 4 may be referred to.
[0043]
【The invention's effect】
As described above, according to the present invention, when adding advertisement information to digital image data, appropriate advertisement information is selected based on the individual attribute information for each of the requested digital image data. Can be added. In other words, it is possible to select collective attribute information obtained when capturing a plurality of digital image data as a whole, such as overall preference and shooting theme, and select advertisement information based on this. Accurate attribute estimation is possible, and advertising information can be provided to a more interested layer. Therefore, the effect of the added advertisement can be further enhanced, and the value of an image processing result such as print of digital image data as an advertisement medium can be increased.
[Brief description of the drawings]
FIG. 1 is a schematic diagram of an overall configuration of a print service system according to an embodiment of the present invention.
FIG. 2 is a diagram showing a schematic configuration inside the print service server 1. FIG.
FIG. 3 is a flowchart illustrating a process for providing advertisement information associated with a print service.
FIG. 4 is a flowchart illustrating a procedure for providing advertisement information associated with a print service.
FIG. 5 is a diagram illustrating a configuration example of data stored in an advertisement information database.
FIGS. 6A, 6B, and 6C are diagrams illustrating a synthesis pattern of image data and advertisement information.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Digital print service server 2 Image database server 3 Advertisement database server 4 Customer database server 5 User terminal 6 Print with advertisement 12 Print service engine 13 Optimization advertisement extraction engine 14 Advertisement and image composition engine

Claims (6)

In an advertisement information providing system that accepts a request for print processing of digital image data and adds advertisement information to the received digital image data print ,
An accepting unit for performing authentication processing for specifying a requester by an ID and a password, and receiving a request for digital image data and a print process from a client specified by the authentication processing via a network ;
Advertisement information storage means storing a plurality of advertisement information , which is pre-classified on the basis of attribute information determined according to the object imaged in the digital image data ;
Analyzing the digital image data received by the receiving means, and recognizing an object imaged in the digital image data ;
Individual attribute information extracting means for extracting , as individual attribute information for each digital image data, attribute information determined according to the object recognized by the image recognition means ;
Attribute information and corresponding advertisement information, and advertisement information selecting means for al selection or out of the advertisement information storage unit a plurality of advertisement information stored in,
An advertisement information providing system comprising: image processing means for adding print information selected by the advertisement information selection means and performing print processing of the requested digital image data ,
Comprising individual attribute information group holding means for holding a plurality of individual attribute information extracted from each of a plurality of digital image data requested to be printed by the same client;
The advertisement information selection means provides advertisement information that refers to a plurality of individual attribute information held in the individual attribute information group holding means for the requester when selecting advertisement information to be added to a print of a client. System . Wherein the plurality of individual attribute information held in the individual attribute information group holding unit, advertisement information providing system according to claim 1 including the individual attribute information corresponding to the digital image data requester has to request a new printing process. Wherein the plurality of individual attribute information held in the individual attribute information group holding unit, requester provide advertisement information according to claim 1 or 2, wherein including the individual attribute information corresponding to the digital image data which is requested to print processing in the past system. A processed digital image data storage means for storing digital image data requested by the client in the past for print processing;
4. The individual attribute information corresponding to digital image data for which the requester has requested print processing in the past is information obtained by analyzing digital image data stored in the processed digital image data storage means. The advertisement information providing system described. With the processed individual attribute information storing means requester stores the past individual attribute information obtained by analyzing the digital image data which is requested to print processing,
The requester advertisement information providing system according to claim 3, wherein the past individual attribute information individual attribute information corresponding to the digital image data stored in the processed individual attribute information storing unit that requested the printing process. The advertisement information selection means extracts the largest individual attribute information corresponding number of digital image data of the plurality of individual attribute information stored in the individual attribute information group holding unit for said requester collectively as attribute information and advertisement information providing system according to any one of 請 Motomeko 1-5 you select the advertisement information corresponding to the aggregate attribute information.

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