JP4428004B2 - Advertisement distribution method using portable terminal, advertisement distribution system using portable terminal, and program for causing computer to execute advertisement distribution service using portable terminal - Google Patents

Description

  The present invention relates to an advertisement distribution method using a portable terminal, an advertisement distribution system using a portable terminal, and a program for causing a computer to execute an advertisement distribution service using a portable terminal, and in particular, synchronized with a video advertisement from an advertisement display device. An advertisement distribution method using a portable terminal, an advertisement distribution system using the portable terminal, and a portable terminal, wherein the contents are distributed to the cellular phone using weak radio waves or weak infrared rays (BlueTooth, Ir etc.) The present invention relates to a program for causing a computer to execute an advertisement distribution service using the.

  In recent years, there has been an increasing trend in methods for broadcasting advertisement images by installing display monitors on streets, convenience stores, trains, and the like. This method can provide a wide variety of information to users and is effective as an advertising medium.

  However, since the advertising program is several tens of seconds and the source of the advertisement changes with the end of the program, if the user intends to obtain details of the target information, the URL etc. is input to the mobile communication terminal while the advertisement is being broadcast. It had to be complicated. In addition, it is often inconvenient if contact information such as the URL of the advertisement source is not described.

  Therefore, a method has been devised in which communication means using infrared rays or the like is installed in the advertisement transmission source, and the URL information of the advertisement source is distributed to the user's mobile terminal via the communication means during the broadcast of the advertisement (for example, , See Patent Document 1).

  In the information distribution method disclosed in Patent Document 1, when a plurality of advertisements are cyclically broadcast, the user exchanges information between the communication means of the advertisement transmission source and the portable terminal, whereby a plurality of advertisements are transmitted. This is a method of obtaining desired product information, that is, URL information of the advertisement source, advertisement medium ID information, and the like from the product.

JP 2002-99824 A

  In the information distribution method disclosed in Patent Document 1 described above, when a plurality of advertisements are cyclically broadcast, the user exchanges information between the communication means of the advertisement transmission source and the mobile terminal, thereby allowing a plurality of advertisements to be transmitted. Because it is a method of obtaining the information of the desired product from the product etc., that is, the URL information of the advertisement source or the advertising medium ID information, even if you want information immediately in synchronization with the advertisement you are currently viewing, There is a problem that it is necessary to communicate with the transmission source, which places a heavy burden on the user.

  In addition, the information that can be obtained is limited to the URL information and advertisement medium ID information of the advertisement source for accessing the site, and it is not possible to distribute abundant introductory information on advertising products, and the advertising effect on users and The effect of attracting customers is not sufficient, and there is room for further improvement.

  In order to solve the above problems, the present invention distributes content that is temporally synchronized with an advertisement video distributed to an advertisement display device to a content distribution device via a network. Is distributed to the mobile terminal by weak radio waves or infrared rays, and the mobile terminal receives the content synchronized in time with the advertisement video, and displays and saves the advertisement distribution method and mobile terminal using the mobile terminal A program for causing a computer to execute an advertisement distribution system using a mobile phone and an advertisement distribution service using a mobile terminal is provided.

  The first invention of the present application is a management server that distributes advertisement video and content synchronized in time with the advertisement video, an advertisement display device that receives the advertisement video via a network and displays the advertisement video on a self-display device, And a content distribution device that receives content via the network and distributes the content to a mobile terminal.

  The second invention of the present application is characterized in that delivery of the content of the first invention to the mobile terminal is performed by weak radio waves or infrared rays.

  The third invention of the present application is characterized in that the content of the first invention includes at least a URL for connecting to the Internet.

  According to a fourth aspect of the present invention, the content distributed according to the first aspect of the invention has synchronization information synchronized with a point in time when the content of the advertisement video is switched, and the portable terminal detects the content by the synchronization information detection means. When the synchronization information is detected, a message indicating that another content starts is output.

  The fifth invention of the present application is characterized in that the content of the fourth invention is a product type to be advertised.

  The sixth invention of the present application is characterized in that the portable terminal of the first invention can not only display the content on its own display but also save it in its own file upon request.

  According to a seventh aspect of the present invention, when the management server, the advertisement display device, and the content distribution device are connected via a network, and the management server distributes the content synchronized in time with the advertisement video, the advertisement The display device receives the advertisement video via the network and displays it on the self-display device, and the content distribution device receives the content via the network and distributes it to the mobile terminal.

  The eighth invention of the present application is characterized in that the delivery of the content of the seventh invention to the portable terminal is performed by weak radio waves or infrared rays.

  The ninth invention of the present application is characterized in that the content of the seventh invention includes at least a URL for connecting to the Internet.

  According to a tenth aspect of the present application, the content to be distributed according to the seventh aspect has synchronization information synchronized with a point in time when the content of the advertisement video is switched, and the portable terminal detects the synchronization information of the content. Then, a message is output that another content starts.

  The eleventh invention of the present application is characterized in that the content of the tenth invention is a product type to be advertised.

  A twelfth aspect of the present invention is characterized in that the portable terminal according to the seventh aspect of the present invention can not only display the content on its own display but also store it in its own file upon request.

  A thirteenth invention of the present application is a first function for distributing advertisement video and content synchronized in time with the advertisement video, and a second function for receiving the advertisement video via a network and displaying the advertisement video on a self-display device. And a program for causing a computer to execute a third function of receiving the content via the network and distributing the content to a mobile terminal.

  A fourteenth invention of the present application is the program of the thirteenth invention for causing a computer to execute the function of distributing the content to the portable terminal by weak radio waves or infrared rays in the third function.

  The fifteenth invention of the present application is the program of the thirteenth invention for causing a computer to execute the function of distributing the content including the URL for connecting to the Internet at least in the first function.

  The sixteenth invention of the present application is the first function, wherein the content having the synchronization information synchronized with the time when the content of the advertisement video is switched, and the synchronization information of the content to the portable terminal A program according to a thirteenth aspect of the invention for causing a computer to execute a fourth function for outputting a message to the effect that another content starts when another is detected.

  The seventeenth invention of the present application is the sixteenth invention for causing a computer to execute the function of distributing the content having the synchronization information synchronized with the time point when the product type of the advertisement video is switched in the first function. Program.

  According to an eighteenth aspect of the present application, in order to cause a computer to execute a fifth function of not only causing the portable terminal to display the content on the display of the portable terminal but also storing the content in a file on the portable terminal in response to a request. The program of the thirteenth invention.

  The first effect of the present invention is that the user can easily distribute the content linked to (synchronized with) the content of the advertisement video being distributed to the mobile terminal in a non-contact manner. Can be obtained and the convenience of the user is improved. In addition, when the content is distributed to the mobile terminal, the message display indicating the switching of the advertisement product and the voice output are performed, so that the user can easily detect the start of the desired content.

  The second effect is that the URL is described in the content, and it is possible to easily obtain detailed information by connecting to the content server, and the subsequent product purchase application procedure can be smoothly performed. The effect intended by the advertising source is obtained.

  The third effect is that the advertisement distributed from the content distribution module can include not only the URL but also advertisement information such as a moving image. Therefore, when the user does not need detailed information, a communication fee is charged. Promotional information can be reproduced and viewed without burden, and it is economical.

  The fourth effect is that since the advertisement video and content are distributed to the advertisement management server via the network, it is easy to manage the distribution schedule (program) to the display device.

  Next, the best mode for carrying out the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing a system configuration in an embodiment of the present invention. The system includes a mobile phone 10, a mobile communication network 20, a gateway server 30, a content server 40, the Internet 50, an advertisement management server 60, a content distribution module 70, and an advertisement display device 80.

  The mobile phone 10 includes a weak radio wave or a weak infrared (BlueTooth, Ir etc.) communication port, enables non-contact content transmission / reception (see Japanese Patent Application Laid-Open No. 2002-99824), and a base of the mobile communication network 20. A communication service providing function is provided by known wireless communication with the station 21.

  The mobile communication network 20 is a known system including a base station 21 that performs wireless communication with the mobile phone 10 located in a wireless cell and a circuit switching exchange 22 in the network.

  The Internet 50 and the mobile communication network 20 are known systems connected via a gateway server 30.

  The content server 40 manages and manages a normal browsing website and content to be distributed to the mobile phone 10 described later, and is connected to the advertisement management server 60 via the Internet 50.

  The content distribution module 70 and the advertisement display device 80 are controlled by the advertisement management server 60. The advertisement management server 60 manages the content to be distributed to the mobile phone 10 using weak radio waves or weak infrared rays and the advertisement to be displayed on the advertisement display device 80, and the advertisement being broadcast on the advertisement display device 80. It has a scheduling function for distributing content linked to the content from the content distribution module 70 to the mobile phone 10.

  In general, the advertisements of the advertising companies are broadcast cyclically in increments of minutes.

  The distribution content is scheduled by the advertisement management server 60 to be distributed in synchronization with the broadcasted advertisement, and when the A company advertisement is broadcast, the content prepared by the A company is the B company advertisement. Is broadcast, the content prepared by B company is distributed.

  The distribution content may be a still image or a video such as a promotion video. The content may be the same as that of the aired advertisement, or may be an item that complements the advertisement, that is, an item that introduces a product from a different viewpoint or another aspect. A URL for connecting to the Internet 50 is indispensable, and may include a contact address of an advertisement, a mail address of a person in charge, a telephone number, and the like.

  The distribution content also has synchronization information synchronized with the point in time when the advertisement target product is switched. When the mobile phone 10 detects this synchronization information while receiving the distribution content, another item is sent to the user from here. A message display and voice output that the advertisement starts.

  The synchronization information needs to be a predetermined code that can be distinguished from the distribution content.

  The user can store the distribution content in a file on the mobile phone 10 and play it back and view it later when triggered by a message display or voice output that another advertising content starts.

  Next, the operation of the best mode for carrying out the present invention will be described with reference to the drawings.

  FIG. 2 is a diagram illustrating an operation sequence according to the present embodiment. The operation of the present embodiment will be described with reference to FIGS.

  The content server 40 distributes content (content for distribution to the mobile phone 10 and video advertisement for display on the advertisement display device 80) to the advertisement management server 60 (step A1).

  The advertisement management server 60 manages the above-mentioned advertisement and content distribution schedules distributed from each advertising company by schedule management means (not shown), and is linked with advertisement distribution based on the advertisement distribution schedule to the advertisement display device 80. Then, the content is distributed to the content distribution module 70 by a known content distribution technique (step A2).

  During the period in which the advertisement is broadcast on the advertisement display device 80, the content distribution module 70 uses a known short-range wireless communication means (not shown) to generate content using weak radio waves or weak infrared rays (BlueTooth, Ir etc.). Is continued (step A3).

  The above-mentioned schedule management means schedules the advertisements and contents of each company distributed from the content server 40 to be continuously distributed while synchronizing the start time and end time, and distributes all advertisements and contents. After that, return to the first advertisement and content so that the same content can be distributed cyclically. In addition, it is assumed that the distributed advertisement and content are designed in advance by the supplier so that the distributed time towns are the same.

  The mobile phone 10 receives the content (step A4), and if the user who has viewed it wants to save it, it saves it in a file by a known file storage means, and if it wants more detailed information, it uses a known URL connection means. Connect to the URL described in the content (step A5).

  When the URL is connected, the content server 40 requested for detailed information from the mobile phone 10 responds (step A6), so that the user can browse the detailed information on the website (step A7).

  FIG. 3 is a diagram showing an operation flow of the mobile phone 10 in steps A4 and A5. The operation of the mobile phone 10 will be described with reference to FIGS.

  When the content distribution module 70 notifies the content reception (step S1) and the user permits the reception, the content distribution module 70 displays the content using a known browsing software such as a browser. If the reception is rejected, the process is terminated.

  When it is desired to save the displayed content, the content is displayed by a predetermined action, for example, pressing a predetermined key in response to a message display such as a caption indicating synchronization information included in the content or audio output. The file is saved in the file of the mobile phone 10 from the start time (step S2).

  Note that the mobile phone 10 has synchronization information detecting means (not shown). This synchronization information detecting means monitors the contents of the content when the user permits the reception of the contents, and pre-synchronizes the information as synchronization information. When a predetermined code is detected, a message is displayed with subtitles and a voice is output, and the user is aroused.

  The URL of the advertisement source website is described in the content, and if the user desires more detailed information, the content is connected to the content server 40 via the Internet 50 (steps S3 and S4). If not desired, the process is terminated so that the distributed information can be viewed from the file (steps S3 and S5).

  Next, by installing the content distribution module of the present invention in each home, or by installing it in a TV or radio, the content distribution can be applied to a TV or radio broadcast program or CM.

  In this case, the advertisement management server 60 needs to manage schedules of TV and radio broadcast programs and CMs in cooperation with broadcast stations, and manage content distributed in synchronization therewith.

  The content distribution module identifies the program that the user is currently viewing based on the channel being viewed, and transmits the program to the advertisement management server. The advertisement management server distributes content corresponding to the transmitted program to the user.

  It is also possible to directly contact the person in charge of the advertisement source by describing a telephone number, an e-mail address, or the like in the distributed content.

  It is also possible to store the distributed content in a mobile phone and connect to a Web site for browsing when desired by the user.

  The advertisement broadcast on the advertisement display device can also be streamed online from the content server.

It is a figure which shows the system configuration | structure in one Embodiment of this invention. It is a figure which shows the sequence of operation | movement of this Embodiment. It is a figure which shows the operation | movement flow of the mobile telephone in one Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Cellular phone 20 Mobile communication network 21 Base station 22 Circuit switching exchange 40 Content server 50 Internet 60 Advertisement management server 70 Content distribution module 80 Advertisement display device

Claims (9)

A management server that distributes advertisement video and content in time synchronization , an advertisement display device that receives the advertisement video via a network and displays the advertisement video on its own display device, and a mobile terminal that receives the content via the network is configured to include a content delivery apparatus for delivering to,
The content to be distributed has synchronization information synchronized with the time when the content of the advertisement video is switched, and the portable terminal detects that the synchronization information of the content is detected by synchronization information detection means, and that another content starts. An advertisement distribution system using a portable terminal, characterized by performing message output. A management server that distributes advertisement video and content in time synchronization, an advertisement display device that receives the advertisement video and displays it on its own display device, and a content distribution device that receives the content and distributes it to a mobile terminal Consists of
The content to be distributed has synchronization information synchronized with the time when the content of the advertisement video is switched, and the portable terminal starts another content when the synchronization information is detected by the synchronization information detecting means. An advertisement distribution system using a mobile terminal, characterized in that the message is output.   The advertisement distribution system using a mobile terminal according to claim 1 or 2, wherein the content is a product type to be advertised.   When the management server, the advertisement display device, and the content distribution device are connected via a network and the management server distributes the advertisement video and the content in time synchronization, the advertisement display device transmits the advertisement video via the network. Received and displayed on the self-display device, the content distribution device receives the content via the network and distributes it to the mobile terminal,
The content to be distributed has synchronization information synchronized with the time when the content of the advertisement video is switched, and the portable terminal outputs a message indicating that another content starts when the synchronization information of the content is detected. An advertisement delivery method using a portable terminal characterized by the above.   When the management server, the advertisement display device, and the content distribution device are connected and the management server distributes the advertisement video and the content in time synchronization, the advertisement display device receives the advertisement video and displays it on its own display device. The content distribution device receives the content and distributes it to the mobile terminal;
The content to be distributed has synchronization information synchronized with the time when the content of the advertisement video is switched, and the portable terminal outputs a message indicating that another content starts when the synchronization information of the content is detected. An advertisement delivery method using a portable terminal characterized by the above.   The advertisement distribution method using a mobile terminal according to claim 4 or 5, wherein the content is a product type to be advertised.   A first function for distributing advertisement video and content in time synchronization, a second function for receiving the advertisement video via a network and displaying the advertisement video on a self-display device, and receiving the content via the network A third function that delivers to mobile devices,
A function of delivering the content having synchronization information synchronized with a time point when the content of the advertisement video is switched in the first function, and another content when detecting the synchronization information of the content to the portable terminal. A program for causing a computer to execute a fourth function for outputting a message to start.   A first function for distributing advertisement video and content in time synchronization; a second function for receiving the advertisement video and displaying it on a self-display device; and a third function for receiving the content and distributing it to a portable terminal Function and
A function of delivering the content having synchronization information synchronized with a time point when the content of the advertisement video is switched in the first function, and another content when detecting the synchronization information of the content to the portable terminal. A program for causing a computer to execute a fourth function for outputting a message to start.   The program according to claim 7 or 8, which causes the computer to execute a function of distributing the content having synchronization information synchronized with a time point when the product type of the advertisement video is switched in the first function.

Images