JP4426073B2 - Auction management device and auction management method - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an auction service device on a network corresponding to a depreciation factor with time, and is particularly effective when applied to an individual participation type open auction service.
[0002]
Auction service on the network, due to the development and dissemination of network technology, especially the Internet and the WWW technology, so that the easy-to-use even in private. An apparatus for providing this auction service is constructed using a server computer (WWW server) that performs data communication with a user computer (hereinafter referred to as a user terminal) such as a mobile phone or a personal computer via a WWW network. The basic configuration of this device is to obtain exhibition information from the terminal of the applicant for exhibition and place it on the public information bulletin board on the network , and set a predetermined bid deadline for each exhibition information, while the terminal of the applicant for bid The bid price for the exhibition information is acquired from the above, and the successful bidder determination is performed based on the highest bid price after the expiration date of the bid.
[0003]
[Problems to be solved by the invention]
Since the conventional auction service device described above is a device that uniformly treats the value of an exhibition object based on a unified value standard called price (amount), a value element other than the price, that is, a value element derived from the product characteristics of the exhibition object is Ignored.
[0004]
On the other hand, for example, new game software, new personal computers, and the like have a characteristic that their value decreases with the passage of time. The popular new game software, which was recognized as rare enough to have a premium at the time of its release, will no longer have a premium a few weeks later, and will eventually be sold at a discount. The actual selling price of a personal computer is now said to have a half-life of half to one year. In addition to these, there are many items whose value decreases with time.
[0005]
For example, you are planning to replace it with a new one some months later, but you want to keep using the old one until then. I'm using it now, but I might get bored soon. I only need it for the time being, so I want to buy it after finding a reseller. These individual circumstances also become factors for depreciation over time.
[0006]
In this way, many items have some time-dependent depreciation factors, and therefore, if you do not evaluate the value including the time-dependent depreciation factors, it may not be possible to buy and sell at a reasonable price in line with the actual situation. large.
[0007]
Many items traded using the auction service on the network have the depreciation factors as described above. However, in the above-described conventional auction service device, the value to be depreciated is ignored due to such factors over time, so the original function of auction of selling to the place with the highest evaluation by competing with the value evaluation cannot be sufficiently achieved. There was a problem.
[0008]
The present invention has been made in view of the above problems, and the purpose of the auction is to sell the item to the highest rated value by competing with the value evaluation, even for the listing object including the depreciation factor over time. It is an object of the present invention to provide an automatic auction service apparatus capable of sufficiently achieving the functions of
[0009]
[Means for Solving the Problems]
As means for solving the above-described problems, the present invention provides the following means.
<First Means> The invention satisfies the following specific items (11) to (14).
(11) Operated by a server computer that communicates data with a user computer (hereinafter referred to as an information terminal) such as a mobile phone or a personal computer via a WWW network, and obtains exhibition information from the terminal of the applicant (hereinafter referred to as the exhibitor terminal). On the public information bulletin board on the network and set a predetermined bid deadline for each exhibition information, while obtaining the bid value for the exhibition information from the terminal of the bidder (hereinafter referred to as a bid side terminal), The auction service device on the network performs a successful bidder determination based on the highest bid value after the bidding period has elapsed.
(12) As the bid value, the bid price P of the exhibition object and the period T until the exhibition object is delivered are acquired.
(13) The integrated bid value V using the price P and the period T as parameters is obtained according to a predetermined calculation method, and the successful bidder determination based on the highest bid value is performed based on the integrated bid value V.
(14) When acquiring the exhibition information, indexes a and b for setting weights for the two parameters are acquired and placed on the public information bulletin board.
[0010]
By the above means, the bids to be listed and the successful bidder determination are made based on the value criteria including the depreciation factor with time. This makes it possible to sufficiently achieve the original function of the auction of competing for value evaluation and selling to a place with the highest evaluation even for an exhibition object including a depreciation factor with time.
[0011]
<Second Means> The auction service device according to the first means, wherein among the bid values acquired from the bid side terminals, the one with the highest integrated bid value V is associated with the corresponding exhibition information and published. Post it on the information board.
Thereby, a bidder can be notified of a bid situation exactly.
[0012]
<Third Means> In the auction service apparatus of the first or second means, the integrated bid value V is calculated in a product format of two parameters weighted by the indices a and b.
This makes it possible to finely set the optimal exhibition conditions according to the convenience of the exhibitor and the personality of the exhibition target.
[0013]
<Fourth Means> The auction service device according to any one of the first to third means, wherein the price P and the period T are acquired before the price P and the period T sent from the bid side terminal are acquired as finalized information. T is used to calculate the integrated bid value V, and the result of the calculation is sent to the bid-side terminal to request an acknowledgment for the price P and the period T.
As a result, it is possible to accurately and promptly estimate the bid conditions including the depreciation factor with time.
[0014]
DETAILED DESCRIPTION OF THE INVENTION
== Overview ==
FIG. 1 is a functional block diagram showing the configuration concept of an auction service device according to an embodiment of the present invention.
First, an auction service device according to the present invention is operated by a server computer (WWW server) 1 on the Internet N1, and its main part is constituted by various WWW software installed in the WWW server 1. The WWW server 1 plays a central role in this configuration, and communicates with an information terminal (user terminal) 3 such as a computer or a mobile phone operated by a user via the Internet N1. Each user terminal 3 is equipped with a WWW browser corresponding to a language such as HTML, CHTML, DML, WML, etc., and a public telephone network N2, a mobile connection network N3, a bidirectional communication system other than the above (for example, CATV) N4, etc. Through the Internet N1.
[0015]
== Configuration ==
As described above, the main part of the auction service device according to the present invention is configured by WWW software installed in the WWW server 1, and the configuration includes a bid information database 11, a bid information management unit, as shown in FIG. 12, the term management unit 13, the successful bid determination processing unit 14, the value calculation processing unit 15, and the editing processing unit 16 can be divided into functional blocks. The main processing unit 10 including these functions (11 to 16) executes a predetermined process in response to information (input information A) transmitted from the user terminal 3 via the Internet N1, and the result of the process is Certain information (output information B) is returned to the user terminal 3 via the Internet N1.
[0016]
In this case, the bid information database 11 sorts the exhibition information transmitted from the exhibition side terminal 3 and the bid information transmitted from the bid side terminal 3 with respect to this exhibition information for each bid item (exhibition target). Record. This record also includes the bidding progress status for each subject.
[0017]
As exhibition information, exhibitor information such as name and ID, product information related to an exhibition object, bid start price (minimum bid price), delivery period, and the like are acquired. In order to obtain such information reliably and smoothly, dialogue screen information (dialog) is sent to the exhibition side terminal 3 to provide input support.
[0018]
Here, the delivery period is a transfer grace period in which the successful bidder is actually delivered to the winning bidder and settled for payment, and has a range such as “XX days to XX days after a successful bid”, for example. Set. This delivery period is used as a value criterion for determining the winning bidder together with the price (amount), and is treated so that the value becomes higher as delivery is further advanced.
[0019]
As bid information, bidder information such as name and ID, bid object for designating which item to bid, bid price (amount) P, delivery period T, and the like are acquired. In order to be able to acquire such information reliably and smoothly, dialogue screen information is sent to the exhibition side terminal 3 to provide input support.
[0020]
The bid information management unit 12 manages the progress of the auction process for each exhibition target based on the above-described exhibition information and bid information. The time limit management unit 13 manages the time limit from listing to successful bid for each listing target. The successful bid determination processing unit 14 determines a successful bidder based on the highest value for each exhibition target based on a predetermined value criterion.
[0021]
The value calculation processing unit 15 calculates the bid value V including both the bid price (amount) P and the delivery period T for each exhibition target. The valuation is performed Ri by the price P and the period T as a parameter to a product calculated (V = P × T). At this time, each parameter P and T is weighted. This weighting is intended to reflect the seller's intention regarding the importance of the price P and the period T, and uses the indicators a and b acquired from the seller-side terminal 3. Therefore, the bid value V is calculated by the calculation formula V = aP × bT.
[0022]
When obtaining the indices a and b, dialogue screen information is sent to the exhibition side terminal 3 to provide input support. The index a is a weight for the price P, and the index b is a weight for the period T. The index a is set larger when the exhibitor places importance on the price P. The index b is set larger when the exhibitor places importance on the period T. These settings are made with the support of the dialog screen information sent to the exhibition side terminal 3. Since the indices a and b are in a complementary relationship, the setting input at the exhibiting terminal 3 may be performed for only one of them. In this case, a process of calculating the other index b or a based on the acquired one index a or b is performed.
[0023]
The edit processing unit 16 creates a public information bulletin board in which the exhibition information acquired from the exhibition-side terminal 3 and the bid progress for each exhibition are arranged based on the record information in the bid information database 11, and this is unspecified. Browsing and opening to the terminal 3 of. This public information bulletin board contains a list of items including only the main items such as title, bid price, delivery period, and bid deadline, as well as detailed descriptions and images of products, so that a large number of listings can be viewed efficiently. Hierarchy is divided into detailed information.
[0024]
== Operation ==
FIG. 2 corresponds to FIG. 1 and shows the main processing operation of the auction service apparatus described above in a flowchart.
[0025]
== Exhibition processing == In the same figure, when an exhibition request operation (click on the screen) is performed at the exhibition side terminal connected via the Internet, in response to this, the exhibition side terminal is sent to the exhibition side terminal. Dialog screen information that supports the input of predetermined items necessary for the purpose is sent. As a result, the above-described exhibition information is acquired from the exhibition-side terminal. This acquisition is performed while the input result at the exhibition-side terminal is transmitted as feedback. This is done while applying a so-called echo. Further, with respect to the indexes a and b used for calculating the integrated bid value V, the exhibitor determines the indexes a and b by performing a trial calculation (simulation) using the acquired indexes a and b and performing feedback transmission. To help. Predetermined exhibition information is acquired while performing the confirmation operation as described above, and the exhibition is accepted (S1). The acquired exhibition information is organized for each exhibition and recorded in a database. At the same time, information necessary for bidding among the exhibition information is recorded on the public information bulletin board for each exhibition object (S2).
[0026]
== Bid Processing == Bid requests are made by pointing the screen of the public information bulletin board displayed on the bid terminal with a mouse or the like. When a bid request operation (click) is performed at the bidding side terminal, as in the case of the exhibition side terminal, interactive screen information that supports the input of predetermined items necessary for bidding is sent, and the interactive screen information Acquire specific bid items entered with support while confirming them. Further, when the bid price P and the delivery period T are acquired as finalized information, the integrated bid value V is estimated using the price P and the period T, and the result of the trial calculation is sent to the bid-side terminal. Request acknowledgments for P and period T. Predetermined bid information is acquired while performing the confirmation operation as described above, and a bid is accepted (S3).
[0027]
== Bid processing ==
The bidding process is performed by setting a bid deadline for each exhibition target (S4). If there is a bid within the bid deadline, an integrated bid value V based on the price P and the period T indicated in the bid is calculated (V = aP × bT) to determine the highest bidder (S5). . When the remaining time of the bid deadline and the maximum bid value V are updated, the recorded contents of the database and the public information bulletin board are also updated accordingly (S2).
When the predetermined bid deadline elapses, the highest bidder is determined based on the bid price V based on the bid price V. When the bid is established, the fact is transmitted to the parties, that is, the exhibitor and the successful bidder, by e-mail or the like, the contents recorded in the database are organized, and the corresponding information is deleted from the public information bulletin board (S6).
If the bid is not successful due to reasons such as no bid within the time limit, the information is deleted from the public information bulletin board by organizing the records in the database without performing transmission (S6).
[0028]
== Bid format ==
FIG. 3 shows an example of a bid information format used in the apparatus of the present invention.
[0029]
The format shown in the figure defines information items recorded on the public information bulletin board and opened to the public. The information items include titles to be exhibited, presence of photos, bid price P, delivery period P, price P, and the like. The weight index a, b of the period T, the integrated bid value V calculated based on the price P and the period T, the remaining bid time, and the like are included.
[0030]
【The invention's effect】
As described above, according to the automatic auction service device of the present invention, bidding of an exhibition target and successful bidder determination are performed based on an integrated value standard including a temporal depreciation factor. The auction original function of selling to the place with the highest evaluation by competing with the value evaluation can be sufficiently achieved even for the listing object including.
[Brief description of the drawings]
FIG. 1 is a functional block diagram showing a main configuration of an automatic auction service device according to the present invention.
FIG. 2 is a flowchart showing a processing operation in a main part of the automatic auction service device according to the present invention.
FIG. 3 is a diagram showing an example of an information format used in the apparatus of the present invention.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 WWW server 10 Main processing part 11 Bid information database 12 Bid information management part 13 Time limit management part 14 Successful bid judgment processing part 15 Value calculation processing part 16 Edit processing part A Input information B Output information N1 Internet (WWW network)
N2 Public telephone network N3 Mobile connection network N4 Two-way communication system (for example, CATV)

Claims (7)

An auction management device that executes data communication with a plurality of user terminals via a WWW network,
From a user terminal operated by a seller in an auction, at least one of a first index used for weighting a price for subdividing setting conditions or a second index used for weighting a period is included. A listing information acquisition means for acquiring listing information necessary for listing;
Exhibition information recording means for recording the exhibition information acquired by the exhibition information acquisition means in a database, selecting information necessary for bidding from the exhibition information, and recording it on a public information bulletin board that can be browsed via the WWW network; ,
Bid information including a bid price for a predetermined listing posted on the public information bulletin board and information on a delivery period until the bid target is delivered to the bidder from a user terminal operated by the bidder to the auction Bid information acquisition means to acquire;
Among bid information acquired by the bid information acquisition means, bid value calculation means for performing bid value calculation processing by product calculation using the bid price and the delivery period as parameters ;
A successful bidder determination means for determining a bidder having the highest bid value as a successful bidder by comparing the bid value calculated by the bid value calculation means;
With
The bid value calculating means records the bid object in the database for the bid price or a value obtained by weighting the first index recorded for the bid object in the database as a coefficient , or the delivery period. An auction management apparatus characterized in that a bid value is calculated using at least one of values obtained by weighting the second index as a coefficient . The exhibition information acquisition means acquires exhibition information including both the first index and the second index,
The bid value calculation means records the bid price for the bid price in the database with respect to the bid price and a value obtained by weighting the first index recorded for the bid price in the database as a coefficient. 2. The auction management apparatus according to claim 1, wherein a bid value is calculated using both of the weighted values of the second index as a coefficient . The exhibition information acquisition means acquires the exhibition information including only one of the first index and the second index,
The bid value calculation means weights the first index as a coefficient when using a value obtained by weighting the bid index as a coefficient with respect to the bid target recorded in the database . A bid value is calculated using a value and a value weighted with a coefficient calculated from the first index for the delivery period as a coefficient, and the bid object recorded in the database for the delivery period When using a value weighted with the second index as a coefficient, a value weighted with the second index as a coefficient, and a value weighted with the index calculated from the second index for the bid price as a coefficient 2. The auction management apparatus according to claim 1, wherein a bid value is calculated by using. When the first index or the second index input to the user terminal is received from the user terminal operated by the seller, the bid value based on the first index or the second index The auction management apparatus according to claim 1, further comprising exhibition information confirmation means for transmitting the trial calculation result to the user terminal. When receiving information on the bid price and the delivery period inputted by designating a bid target to the user terminal from the user terminal operated by the bidder, the bid target is stored in the database for the bid price. At least one of a value weighted by using the first index recorded as a coefficient , or a value weighted by using the second index recorded for the bid object in the database for the delivery period as a coefficient. 5. The bid information confirmation means further comprising: a bid information confirmation unit configured to transmit a result of the trial calculation of the bid value calculated using the request and a request for confirmation response to the bid price and the delivery period to the user terminal in the previous period. The auction management device described in 1. In the database, the deadline for bidding for each exhibition information is recorded,
It further comprises a highest price recording means for recording the highest bid price calculated by the bid value calculating means for one bid object as information corresponding to the exhibition related to the bid object in the database and the public information bulletin board. ,
The successful bidder determination means identifies, as a successful bidder, a bidder corresponding to the bid information whose bid value is recorded as the highest value in the database or the public information bulletin board when the bid due date recorded in the database has elapsed. The auction management apparatus according to claim 1, wherein the auction management apparatus is an auction management apparatus. An auction management method executed by a server computer that executes data communication with a plurality of user terminals via a WWW network,
The server computer has at least a first index used for weighting a price or a second index used for weighting a period from a user terminal operated by a seller in an auction. A listing information acquisition step for acquiring listing information necessary for listing, including one index;
The server computer records the exhibition information acquired in the exhibition information acquisition step in a database, selects information necessary for bidding from the exhibition information, and records it on a public information bulletin board that can be browsed via the WWW network. An exhibition information recording step;
Information regarding the delivery price until the server computer delivers the bid target to the bidder from the user terminal operated by the bidder to the auction, with the predetermined listing posted on the public information bulletin board as the bid target A bid information acquisition step for acquiring bid information including
A bid value calculation step in which the server computer executes a calculation process of a bid value by a product calculation using the bid price and the delivery period as parameters , among the bid information acquired in the bid information acquisition step;
A bidder determination step in which the server computer determines a bidder having the highest bid value as a successful bidder by comparing the bid values calculated in the bid value calculation step;
Have
In the bid value calculation step, a value obtained by weighting the bid price as a coefficient with respect to the bid target for the bid target, or recorded for the bid target in the database for the delivery period. A bid value is calculated using at least one of values obtained by weighting the second index as a coefficient .

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