JP4241557B2 - Campaign display system - Google Patents

Description

  The present invention relates to a campaign display system.

  Conventionally, customers of financial institutions such as banks, credit unions, post offices, consumer finance companies, etc., perform financial transactions such as deposits, withdrawals, transfers, and balance inquiries. When an automatic transaction apparatus such as an ATM (Automatic Teller Machine) or a CD (Cash Dispenser) is used, the automatic transaction apparatus and customer information management (Customer Relationship Management) apparatus In cooperation with the automatic transaction apparatus, during the transaction in the automatic transaction apparatus, for example, during the operation of the automatic transaction apparatus on the display screen of the automatic transaction apparatus during printing of unrecorded data, counting cash, etc. In addition to information on financial transactions such as A system for displaying additional information such as sage and product information is provided (see, for example, Patent Document 1).

  For example, when the customer operates an automated transaction device at a bank and checks the balance, the operation is completed. On the display screen, “A new XX service has started on XX month. After the information such as “.” Is displayed, the screen returns to the initial screen.

  Since the system can be changed every day or for each branch office, services provided by financial institutions, that is, financial products can be communicated to customers in a timely manner. Appropriate and appropriate information can be communicated to customers.

  In addition, based on information such as the customer's basic attributes such as address, name, age, type of job, income, family structure, etc., as well as information such as the history of account transactions performed in the past of each customer, A so-called customized message having contents corresponding to each customer can be created and presented to the customer.

As a result, financial institutions can provide customers with services such as timely presentation of messages related to financial products that are suitable for each customer, and messages that are expressed appropriately for each customer. It is possible to provide customers with appropriate services. In addition, the customer can receive an appropriate service for getting familiar with the financial product suitable for the customer without receiving an unnecessary service such as an unnecessary message.
JP 2003-346215 A

  However, in the conventional system, since the campaign screen is displayed based on the display time held as a fixed value in the system, the characteristics of the campaign, the characteristics of the customer, the characteristics of the area where the automatic transaction apparatus is arranged Alternatively, the campaign screen is always displayed for a certain display time regardless of characteristics such as the congestion status of the automatic transaction apparatus. Therefore, the degree of appeal to the customers of the campaign cannot be increased, and the waiting time of the automatic transaction apparatus may be increased during busy hours.

  The present invention solves the problems of the conventional system, enables the display time for displaying the campaign screen to be appropriately controlled, and displays the campaign screen so as to increase the degree of appeal to the customer. An object of the present invention is to provide a campaign display system that can be used and that does not increase the waiting time for an automatic transaction apparatus during busy hours.

Therefore, the campaign display system of the present invention includes a display device that displays a campaign screen, an automatic transaction device that is operated by a customer, and a database that stores information on the campaign screen, and is received from the automatic transaction device. based on the customer identification information and store information, said and a customer information managing device information campaigns screen corresponding to the customer obtains from the database and transmits to the automatic transaction apparatus, said database is the customer automated trading Stores information indicating an operation time level for operating the device and a display time set for each operation time level, and the automatic transaction device measures the time when the customer operates the automatic transaction device to identify the customer Information, store information and measured operation time are transmitted to the customer information management device, the customer information management device When the customer identification information and the store information are received, it is determined whether there is campaign screen information in the database that matches the customer identification information and the store information. It is determined which operation time level the operation time corresponds to, and information on the campaign screen corresponding to the customer and a display time corresponding to the determined operation time level are acquired from the database and transmitted to the automatic transaction apparatus The automatic transaction apparatus receives the information on the campaign screen corresponding to the customer and the display time corresponding to the operation time level from the customer information management apparatus, and displays the campaign screen according to the display time. To do.

  According to the present invention, it is possible to appropriately control the display time for displaying the campaign screen. Therefore, the campaign screen can be displayed so that the degree of appeal to the customer is high, and the waiting time for the automatic transaction apparatus can be prevented from increasing during busy hours.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a diagram showing a configuration of a campaign display system in the first embodiment of the present invention, FIG. 2 is a diagram showing registered contents of a customer master database in the first embodiment of the present invention, and FIG. 3 is a diagram showing the present invention. The figure which shows the registration content of the customer information database in 1st Embodiment of this, FIG. 4 is a figure which shows the registration content of the history database in the 1st Embodiment of this invention.

  In FIG. 1, reference numeral 10 denotes a campaign display system as a computer system in the present embodiment. Reference numeral 11 denotes an automatic transaction apparatus such as an ATM or CD installed in a branch office of a financial institution such as a bank, a credit union, a post office, or a consumer financial company. It is a device for operating financial transactions such as deposit, withdrawal, passbook entry, balance inquiry, transfer, transfer, remittance, fixed deposit, etc. by operating by yourself. The automatic transaction apparatus 11 is a store of a store such as a convenience store, a supermarket, a department store, an underground mall, a station premises, a city hall, a public facility such as a hospital, a private company such as a factory or an office, a parking lot, a roadside ( It may be arranged outdoors such as aside). The automatic transaction apparatus 11 may be a multifunction terminal such as a kiosk terminal having other functions such as a ticket reservation function, a product purchase application function, a credit card credit confirmation function, a facility information guidance function, and the like. Good. The customer is a person who opens his / her own account at a financial institution and uses the financial institution, and is generally an individual, but may be a company, an organization, or the like.

  And the said automatic transaction apparatus 11 has a customer operation part provided with display apparatuses, such as input devices, such as a keyboard, a touch panel, and a mouse | mouth, CRT, a liquid crystal display, and a LED (Light Emitting Diode) display. The customer operation unit is preferably a touch panel having both functions of an input device and a display device. Further, the customer operation unit includes a voice output device such as a speaker for outputting voice guidance and the like.

  The automatic transaction apparatus 11 has a card handling unit as an ID acquisition unit that handles a card such as a cash card and acquires a customer ID. Here, the card is a card for performing a financial transaction such as deposit, withdrawal, transfer, balance inquiry, etc. issued to a customer by a financial institution, such as a customer's name, account number, password, customer ID, etc. A magnetic stripe for storing the information. The member that stores the information may be an IC embedded in a card instead of the magnetic stripe. The card handling unit includes a card slot into which a card is inserted. In the card slot, a card conveying device, and reading or overwriting information stored in a magnetic stripe or IC of the card, A recording head such as a magnetic head for erasing or the like is provided. It is desirable that the card handling unit can handle other types of cards such as cash cards, credit cards and debit cards issued by other financial institutions.

  Further, the card handling unit has a function of issuing a transaction statement slip. The transaction slip is a piece of paper on which information related to financial transactions performed by the customer, such as deposit, withdrawal, passbook entry, balance inquiry, transfer, transfer, remittance, time deposit, etc., is printed, account number, financial transaction Type, transaction amount, etc. are printed. The transaction statement slip may be issued only when the customer desires.

  And the said automatic transaction apparatus 11 has a bankbook entry part which writes in bankbooks, such as a bankbook, a banknote depositing / withdrawing part which handles a banknote, and a coin depositing / withdrawing part which handles a coin. Furthermore, the automatic transaction apparatus 11 includes a calculation unit such as a CPU and an MPU, a storage unit such as a semiconductor memory and a magnetic disk, a communication unit, and the like, and has a control unit that comprehensively controls the operation of the automatic transaction apparatus 11. . Further, the automatic transaction apparatus 11 is communicably connected to a host computer of the financial institution as an accounting system host apparatus (not shown) and performs a financial transaction.

  In FIG. 1, only one automatic transaction apparatus 11 is shown, but a plurality of automatic transaction apparatuses 11 may be provided.

  Reference numeral 12 denotes a customer information management device disposed in the district center of the financial institution, an arithmetic device such as a CPU or MPU, a storage device such as a magnetic disk or a semiconductor memory, an input device such as a keyboard or a mouse, a CRT, A server (not shown) as a computer having a display device such as a liquid crystal display, a communication interface, etc., and a customer information database 13, a customer master database 14, and a history database 15 as a database comprising a storage device such as a magnetic disk and a semiconductor memory are provided. . The customer information database 13, the customer master database 14, and the history database 15 may be configured integrally in the server.

  The customer information database 13 functions as a CRM database and stores customer-specific display data, campaign information, messages, and the like. In addition, the customer master database 14 includes, for each customer, information related to basic customer attributes such as customer ID, address, name, age, job type, income, family structure, that is, customer basic attribute information, and past Stores account transaction information such as history related to account transactions performed in Further, the history database 15 stores campaign information provided to each customer, campaign history regarding messages, etc., operation history of the customer operating the automatic transaction apparatus 11 and the like.

  Further, the customer information management apparatus 12 is connected to a network (not shown), and the automatic transaction apparatus 11 is connected to the network. Here, the network may be any wireless or wired dedicated communication line network or public communication line network, the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), or the like. The network is preferably a dedicated communication network, but may be a VPN (Virtual Private Network) using a public communication network.

  Here, customer basic attribute information is stored in the customer master database 14 in a form as shown in FIG. 2, for example. In this case, a customer ID (identification information, for example, account information) assigned to identify each customer, the customer's name, address, telephone number, balance information (deposit balance), DM (for each customer ID) Direct mail) Information such as reply information is stored in the customer master database 14.

  Further, the customer information database 13 stores campaign information in a form as shown in FIG. 3, for example. In this case, each implementation store that executes each campaign and a target customer ID that indicates the customer that is the target of the campaign are stored so as to correspond to the campaign that the financial institution performs for the customer. In addition, message contents, screen information, and display time for introducing a campaign created for each customer are set, and these are stored as campaign information. Here, as the screen information, a necessary number of images are set for each campaign type, and the message content is set corresponding to each screen information. These campaign information is set by listing a target customer from the customer master database 14 by using a computer system such as a campaign generation system by a campaign designer of an automatic transaction apparatus installation organization.

  These campaign information can be searched by comparing the customer ID stored in the customer master database 14 with the customer ID stored in the customer information database 13.

  Further, the history database 15 stores customer operation history information in a form as shown in FIG. 4, for example. In this case, every time the campaign is executed (displayed), the execution date / time, the execution store, the customer ID, the campaign type and the result are stored in the history database 15 as history information.

  Next, the operation of the campaign display system 10 configured as described above will be described.

  FIG. 5 is a diagram showing an example of a campaign screen in the first embodiment of the present invention.

  First, when a customer conducts a financial transaction such as deposit, withdrawal, passbook entry, balance inquiry, etc. by operating an automatic transaction apparatus 11 installed in a financial institution, a transaction selection screen is displayed on the display unit of the customer operation unit. Is done. Here, a case will be described in which the customer operation unit is a touch panel having functions of an input unit and a display unit. In the customer operation unit, the customer selects a desired transaction from the displayed transactions. Therefore, the customer touches, that is, touches a transaction key selected from the financial transactions displayed on the customer operation unit.

  Subsequently, a screen for instructing insertion of a card or a passbook as a transaction medium is displayed on the customer operation unit. Here, a case where the transaction medium is a card such as a cash card will be described. Subsequently, the customer inserts the card into the card slot of the card handling unit. Then, a ten-key is displayed together with an instruction to input a personal identification number on the customer operation unit, so that the customer touches the numeric key and inputs the personal identification number. Then, the recording head of the card handling unit reads the customer ID, which is information stored in the magnetic stripe of the cash card or the IC, and the store information where the automatic transaction apparatus 11 is disposed. Then, the customer ID and the store information are transmitted from the automatic transaction apparatus 11 to the customer information management apparatus 12.

  When the customer information management device 12 receives the customer ID and the store information from the automatic transaction device 11, the customer information management device 12 accesses the customer information database 13 and determines whether the campaign information for the customer and the store is stored. to decide. In this case, it is determined whether or not the customer ID received from the automatic transaction apparatus 11 is included in the target customer ID as shown in FIG. When it is determined that the customer ID is included in the target customer ID, that is, the campaign information for the customer is stored, the customer information management device 12 sends a message or image corresponding to the target customer ID. Edit the display data by the customer and the name of the customer stored in the customer master database 14, create a screen for displaying the guidance information on the display device of the automatic transaction apparatus 11, and display the campaign screen and the display corresponding to the campaign The time is transmitted to the automatic transaction apparatus 11.

  By the way, the customer operates the automatic transaction apparatus 11 to perform financial transactions such as deposit, withdrawal, passbook entry, balance inquiry, etc., and the automatic transaction apparatus 11 is printing unrecorded data, counting cash, etc. During processing, that is, when the customer operation is idle, as shown in FIG. 5 (a), the processing screen in which a message such as “I am currently processing. Please wait for a while” is written. It is displayed on the display device of the operation unit. When the automatic transaction apparatus 11 receives the campaign screen information and display time from the customer information management apparatus 12, the automatic transaction apparatus 11 displays a campaign screen as shown in FIG. 5B instead of the processing screen. . Then, when the customer presses the confirmation button or the received display time elapses, a normal transaction screen is displayed as shown in FIG. 5C instead of the campaign screen.

  The automatic transaction apparatus 11 displays a normal transaction screen instead of the campaign screen, and transmits information related to the display result to the customer information management apparatus 12. Here, the display result is, for example, information regarding whether or not the automatic transaction apparatus 11 has successfully displayed the campaign screen.

  Further, the customer information management device 12 adds data corresponding to the history database 15 based on the received display result information.

Next, the steps shown in FIG. 1 will be described.
Step 1 The customer inserts the card into the card slot of the card handling unit.
Step 2 The customer ID and store information are transmitted from the automatic transaction apparatus 11 to the customer information management apparatus 12.
Step 3 The customer information management device 12 transmits the campaign screen and the display time corresponding to the campaign to the automatic transaction device 11.
Step 4 The automatic transaction apparatus 11 displays the campaign screen on the display device.
Step 5 The automatic transaction apparatus 11 transmits information related to the display result to the customer information management apparatus 12.

  Thus, in this Embodiment, the time which displays the campaign screen with the automatic transaction apparatus 11 can be previously set to the customer information database 13 for every campaign. For this reason, it is possible to display the campaign screen at a time corresponding to the characteristics of the campaign.

  For example, in the case of a campaign with a lot of information to be transmitted to the customer such as a large number of message characters, it is possible to control the setting of a long display time, etc., thus realizing a campaign display with a higher degree of customer appeal. It becomes possible.

  Next, a second embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st Embodiment, the description is abbreviate | omitted by providing the same code | symbol. The description of the same operation and the same effect as those of the first embodiment is also omitted.

  FIG. 6 is a diagram showing the registered contents of the customer information database in the second embodiment of the present invention.

  In the present embodiment, the campaign information is stored in the customer information database 13 in the form as shown in FIG. In this case, a target customer ID as information indicating each implementation store that executes each campaign and a customer that is the target of the campaign is stored so as to correspond to the campaign that the financial institution performs for the customer. Here, the target customer ID is stored so as to form a plurality of groups. That is, it is set to form a group such as (Y1, Y2,...),... (Z1, Z2, Z3,...). In this case, for example, the customers to be campaigned are grouped in advance according to the age group, and the target customer ID group is configured according to the result.

  In addition, message contents, screen information, and display time for introducing a campaign created for each customer are set. The display time is individually set corresponding to each group of the target customer ID. That is, the display time YYY is set for the group of the target customer IDs (Y1, Y2,...), And the display time ZZZ is set for the group of the target customer IDs (Z1, Z2, Z3,...). Is set. That is, the display time is set and registered for each target customer group. In this case, for example, the display time is set to be long for a group of target customers with a high age group, and the display time is set to be short for a group of target customers with a low age group. . In the present embodiment, the configuration of the other points of the campaign display system 10 is the same as that of the first embodiment, and the description thereof will be omitted.

  Next, operation | movement of the campaign display system 10 in this Embodiment is demonstrated. In addition, about operation | movement until a customer ID and store information are transmitted to the customer information management apparatus 12 from the automatic transaction apparatus 11 after a customer operates the automatic transaction apparatus 11 and selects a desired transaction, said 1st Since it is the same as that of embodiment, description is abbreviate | omitted.

  When the customer information management device 12 receives the customer ID and the store information from the automatic transaction device 11, the customer information management device 12 accesses the customer information database 13 and determines whether the campaign information for the customer and the store is stored. To do. In this case, it is determined whether or not the customer ID received from the automatic transaction apparatus 11 is included in the target customer ID as shown in FIG. When it is determined that the customer ID is included in the target customer ID, the customer information management apparatus 12 acquires a display time corresponding to the group of the target customer ID to which the customer ID belongs. Subsequently, the customer information management device 12 edits the display data based on the message or image corresponding to the target customer ID and the customer name stored in the customer master database 14, and displays it on the display device of the automatic transaction device 11. Then, a screen for displaying the guidance information is created, and the campaign screen and the display time corresponding to the campaign are transmitted to the automatic transaction apparatus 11. Since subsequent operations are the same as those in the first embodiment, description thereof will be omitted.

  Thus, in the present embodiment, the campaign display time can be set for each group of target customers. Therefore, in addition to the effects of the first embodiment, the campaign screen can be displayed with a display time according to the characteristics of the customer, and a campaign display with a higher degree of customer appeal can be realized.

  In this embodiment, the case of grouping the customers who are the target of the campaign based on the age has been described. However, the grouping criteria are not limited to the age, but the customer's sex, annual income, occupation, address, It may be an account balance or the like.

  Next, a third embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st and 2nd embodiment, the description is abbreviate | omitted by providing the same code | symbol. Also, the description of the same operations and effects as those of the first and second embodiments is omitted.

  FIG. 7 is a diagram showing the registered contents of the customer information database in the third embodiment of the present invention.

  In the present embodiment, the campaign information is stored in the customer information database 13 in the form as shown in FIG. In this case, in order to correspond to the campaign performed by the financial institution for the customer, the execution store as information indicating the implementation in which the automatic transaction apparatus 11 that executes each campaign is arranged, and the customer who is the target of the campaign. The target customer ID to be stored is stored. Here, the implementation stores are stored so as to form a plurality of groups. That is, it is set so as to form a group such as (X1, X2,...),... (Z1, Z2,...). In this case, for example, the stores are grouped in advance according to the degree of use of the automatic transaction apparatus 11 provided in the store, and the group of the implementation stores is configured according to the result.

  In addition, message contents, screen information, and display time for introducing a campaign created for each customer are set. The display time is individually set corresponding to each group of the implementation store. That is, the display time YYY is set for the group of implementation stores (X1, X2,...), And the display time ZZZ is set for the group of implementation stores (Z1, Z2,...). Yes. That is, the display time is set and registered for each group of the implementation store. In this case, for example, the display time is set to be short for a group of implementation stores where the degree of use of the automatic transaction apparatus 11 is high, and is displayed for a group of implementation stores where the degree of use of the automatic transaction apparatus 11 is low. Set to shorten the time. In the present embodiment, the configuration of the other points of the campaign display system 10 is the same as that of the first embodiment, and the description thereof will be omitted.

  Next, operation | movement of the campaign display system 10 in this Embodiment is demonstrated. In addition, about operation | movement until a customer ID and store information are transmitted to the customer information management apparatus 12 from the automatic transaction apparatus 11 after a customer operates the automatic transaction apparatus 11 and selects a desired transaction, said 1st Since it is the same as that of embodiment, description is abbreviate | omitted.

  When the customer information management device 12 receives the customer ID and the store information from the automatic transaction device 11, the customer information management device 12 accesses the customer information database 13 and determines whether the campaign information for the customer and the store is stored. To do. In this case, it is determined whether or not the customer ID received from the automatic transaction apparatus 11 is included in the target customer ID as shown in FIG. When it is determined that the customer ID is included in the target customer ID, the customer information management device 12 acquires a display time corresponding to the group of the implementation store to which the store belongs. Subsequently, the customer information management device 12 edits the display data based on the message or image corresponding to the target customer ID and the customer name stored in the customer master database 14, and displays it on the display device of the automatic transaction device 11. Then, a screen for displaying the guidance information is created, and the campaign screen and the display time corresponding to the campaign are transmitted to the automatic transaction apparatus 11. Since subsequent operations are the same as those in the first embodiment, description thereof will be omitted.

  Thus, in this Embodiment, campaign display time can be set now for every group of an implementation shop. Therefore, in addition to the effects of the first embodiment, the campaign screen can be displayed with a display time corresponding to the characteristics of the store. For example, when an execution store is grouped according to the use degree of the automatic transaction apparatus 11 arrange | positioned in a store, it sets so that display time may become short with respect to the group of the execution store where the use degree of the automatic transaction apparatus 11 is high. And it can set so that a display time may become short with respect to the group of the implementation shop where the utilization degree of the automatic transaction apparatus 11 is low. Therefore, the queue to the automatic transaction apparatus 11 can not be increased in a store where the automatic transaction apparatus 11 is highly used.

  In the present embodiment, a case has been described in which execution stores to be campaigned are grouped on the basis of the degree of use of the automatic transaction apparatus 11, but the grouping criterion is limited to the degree of use of the automatic transaction apparatus 11. Without being limited, the address of the store, the location conditions, and the like may be used. In addition, the implementation stores are not limited to sales stores, store stores such as convenience stores, supermarkets, department stores, underground shops, station premises, city halls, public facilities such as hospitals, private companies such as factories, offices, The booth may be an unmanned booth such as a cash corner in a parking lot, on the roadside, or the like.

  Next, a fourth embodiment of the present invention will be described. In addition, about the thing which has the same structure as the 1st-3rd embodiment, the description is abbreviate | omitted by providing the same code | symbol. Explanation of the same operations and effects as those of the first to third embodiments is also omitted.

  FIG. 8 is a diagram showing the registered contents of the customer information database in the fourth embodiment of the present invention.

  In the present embodiment, the campaign information is stored in the customer information database 13 in the form as shown in FIG. In this case, in order to correspond to the campaign performed by the financial institution for the customer, each implementation store that implements each campaign, the implementation time zone, and the target customer ID indicating the customer targeted for the campaign are stored. Here, the implementation time zone is information related to the time zone for carrying out the campaign, and includes information of year, month, day, hour, minute to year, month, day, hour, minute, and includes a plurality of implementation time zones. Stored to make up. That is, a plurality of implementation time zones such as (YYMMMDDHHMM to YYMMMDDHHMM),... (YYMMMDDHMM to YYMMMDDHHMM) are set. In this case, a plurality of implementation time zones can be set according to the date, day of the week, time, etc. For example, an implementation time zone corresponding to a payday or a lunch break at the end of the month is set in advance.

  In addition, message contents, screen information, and display time for introducing a campaign created for each customer are set. The display time is individually set corresponding to the execution time zone. That is, the display time YYY is set for the implementation time period (YYMMDDDHHMM to YYMMMDDHHMM), and the display time ZZZ is set for the implementation time period (YYMMDDDHMM to YYMMMDDHHMM). That is, the display time is set and registered for each implementation time period. In this case, for example, the automatic transaction apparatus 11 is set so that the display time is short for an implementation time period in which the usage degree of the automatic transaction apparatus 11 is high, such as an implementation time period corresponding to a salary day or a lunch break at the end of the month. 11 is set so that the display time is shortened for the implementation time zone in which the degree of utilization is low. In the present embodiment, the configuration of the other points of the campaign display system 10 is the same as that of the first embodiment, and the description thereof will be omitted.

  Next, operation | movement of the campaign display system 10 in this Embodiment is demonstrated. In addition, about operation | movement until a customer ID and store information are transmitted to the customer information management apparatus 12 from the automatic transaction apparatus 11 after a customer operates the automatic transaction apparatus 11 and selects a desired transaction, said 1st Since it is the same as that of embodiment, description is abbreviate | omitted.

  When the customer information management device 12 receives the customer ID and the store information from the automatic transaction device 11, the customer information management device 12 accesses the customer information database 13 and determines whether the campaign information for the customer and the store is stored. To do. In this case, it is determined whether or not the customer ID received from the automatic transaction apparatus 11 is included in the target customer ID as shown in FIG. When it is determined that the customer ID is included in the target customer ID, the customer information management device 12 acquires a display time corresponding to the implementation time zone including the current time. Subsequently, the customer information management device 12 edits the display data based on the message or image corresponding to the target customer ID and the customer name stored in the customer master database 14, and displays it on the display device of the automatic transaction device 11. Then, a screen for displaying the guidance information is created, and the campaign screen and the display time corresponding to the campaign are transmitted to the automatic transaction apparatus 11. Since subsequent operations are the same as those in the first embodiment, description thereof will be omitted.

  As described above, in the present embodiment, the campaign display time can be set for each campaign implementation time zone. Therefore, in addition to the effect of the first embodiment, the campaign screen can be displayed with a display time corresponding to the characteristics of the implementation time zone. For example, the display time is set to be shorter for an implementation time zone where the degree of use of the automatic transaction apparatus 11 is high, such as an implementation time period corresponding to a salary day or a lunch break at the end of the month. It is possible to set the display time to be shorter for an implementation time zone with a low degree. Therefore, the campaign can be carried out efficiently without increasing the queue to the automatic transaction apparatus 11 during the implementation time period when the utilization degree of the automatic transaction apparatus 11 is high.

  Next, a fifth embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st-4th embodiment, the description is abbreviate | omitted by providing the same code | symbol. Explanation of the same operations and effects as those of the first to fourth embodiments is also omitted.

  FIG. 9 is a diagram showing registered contents in the customer information database according to the fifth embodiment of the present invention.

  In the present embodiment, the campaign information is stored in the customer information database 13 in the form as shown in FIG. In this case, each implementation store that executes each campaign, the operation time level, and the target customer ID indicating the customer that is the target of the campaign are stored so as to correspond to the campaign that the financial institution performs for the customer. Here, the said operation time level is the information regarding the speed which a customer operates the automatic transaction apparatus 11, for example, according to the length of operation time, it is slow from the short one to the long one, ie, the operation is quick from the fastest. Are classified into a plurality of levels A to Z and stored.

  In addition, message contents, screen information, and display time for introducing a campaign created for each customer are set. The display time is individually set corresponding to the operation time level. That is, the display time YYY is set for the operation time level A, and the display time ZZZ is set for the operation time level Z. That is, the display time is set and registered for each operation time level. In this case, for example, the display time is set to be long for the operation time level indicating that the operation is slow, and the display time is set to be short for the operation time level indicating that the operation is fast. Keep it. In the present embodiment, the configuration of the other points of the campaign display system 10 is the same as that of the first embodiment, and the description thereof will be omitted.

  Next, operation | movement of the campaign display system 10 in this Embodiment is demonstrated.

  First, when a customer conducts a financial transaction such as deposit, withdrawal, passbook entry, balance inquiry, etc. by operating an automatic transaction apparatus 11 installed in a financial institution, a transaction selection screen is displayed on the display unit of the customer operation unit. Is done. In the customer operation unit, the customer selects a desired transaction from the displayed transactions. Therefore, the customer touches the key of the transaction selected from the financial transactions displayed on the customer operation unit.

  Subsequently, a screen for instructing insertion of a card or a passbook as a transaction medium is displayed on the customer operation unit. Subsequently, the customer inserts the card into the card slot of the card handling unit. Then, a ten-key is displayed together with an instruction to input a personal identification number on the customer operation unit, so that the customer touches the numeric key and inputs the personal identification number. Then, the recording head of the card handling unit reads the customer ID, which is information stored in the magnetic stripe of the cash card or the IC, and the store information where the automatic transaction apparatus 11 is disposed.

  Here, the automatic transaction apparatus 11 measures the operation time during which the customer operates the automatic transaction apparatus 11. The operation time is the time required to perform a predetermined operation. For example, after touching the transaction key selected from the financial transactions displayed on the customer operation unit, the password is entered. Time to complete. An operation for measuring the operation time can be arbitrarily selected. And the said automatic transaction apparatus 11 transmits customer ID, shop information, and operation time to the customer information management apparatus 12. FIG.

  When the customer information management device 12 receives the customer ID, the store information, and the operation time from the automatic transaction device 11, the customer information management device 12 accesses the customer information database 13 and stores the campaign information for the customer and the store. Judge whether or not. In this case, it is determined whether or not the customer ID received from the automatic transaction apparatus 11 is included in the target customer ID as shown in FIG. When it is determined that the customer ID is included in the target customer ID, the customer information management apparatus 12 determines which operation time level the received operation time corresponds to. The association between the length of the operation time and the operation time level is set in advance. Then, the customer information management device 12 acquires a display time corresponding to the corresponding operation time level. Subsequently, the customer information management device 12 edits the display data based on the message or image corresponding to the target customer ID and the customer name stored in the customer master database 14, and displays it on the display device of the automatic transaction device 11. Then, a screen for displaying the guidance information is created, and the campaign screen and the display time corresponding to the campaign are transmitted to the automatic transaction apparatus 11. Since subsequent operations are the same as those in the first embodiment, description thereof will be omitted.

  Thus, in the present embodiment, the campaign display time corresponding to the customer operation time level can be set. The operation time level of each customer is determined by measuring the operation time for the customer to operate the automatic transaction apparatus 11. Therefore, in addition to the effect of the first embodiment, the campaign screen can be displayed with a display time corresponding to the customer operation time level. For example, set the display time to be longer for the operation time level indicating that the operation is slow, and set the display time to be shorter for the operation time level that indicates that the operation is fast. Can do. Therefore, since the customer who operates the automatic transaction apparatus 11 slowly can grasp the contents of the campaign screen over a long time, it is possible to realize a campaign display with a higher degree of customer appeal.

  Next, a sixth embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st-5th embodiment, the description is abbreviate | omitted by providing the same code | symbol. Explanation of the same operations and effects as those of the first to fifth embodiments is also omitted.

  FIG. 10 is a diagram showing registered contents in the customer information database according to the sixth embodiment of the present invention.

  In the present embodiment, the campaign information is stored in the customer information database 13 in the form as shown in FIG. In this case, each implementation store that executes each campaign, the congestion level, and the target customer ID indicating the customer that is the target of the campaign are stored so as to correspond to the campaign that the financial institution performs for the customer. Here, the congestion level is information relating to the degree of congestion of the automatic transaction apparatus 11. For example, according to the degree of congestion, from high to low, that is, from heavy to non-congested, A ˜Z are stored in a plurality of levels. In addition, it can be said that the degree of congestion expresses the degree of use from another viewpoint. That is, a high degree of congestion of the automatic transaction apparatus 11 indicates that the use degree of the automatic transaction apparatus 11 is high, and a low degree of congestion of the automatic transaction apparatus 11 indicates that the use degree of the automatic transaction apparatus 11 is low. It is shown that.

  In addition, message contents, screen information, and display time for introducing a campaign created for each customer are set. The display time is individually set corresponding to the congestion level. That is, the display time YYY is set for the congestion level A, and the display time ZZZ is set for the congestion level Z. That is, the display time is set and registered for each congestion level. In this case, for example, the display time is set to be long for the congestion level indicating that the degree of congestion is low, and the display time is set to be short for the congestion level indicating that the degree of congestion is high. Keep it. In the present embodiment, the configuration of the other points of the campaign display system 10 is the same as that of the first embodiment, and the description thereof will be omitted.

  Next, operation | movement of the campaign display system 10 in this Embodiment is demonstrated.

  First, when a customer conducts a financial transaction such as deposit, withdrawal, passbook entry, balance inquiry, etc. by operating an automatic transaction apparatus 11 installed in a financial institution, a transaction selection screen is displayed on the display unit of the customer operation unit. Is done. In the customer operation unit, the customer selects a desired transaction from the displayed transactions. Therefore, the customer touches the key of the transaction selected from the financial transactions displayed on the customer operation unit.

  Subsequently, a screen for instructing insertion of a card or a passbook as a transaction medium is displayed on the customer operation unit. Subsequently, the customer inserts the card into the card slot of the card handling unit. Then, a ten-key is displayed together with an instruction to input a personal identification number on the customer operation unit, so that the customer touches the numeric key and inputs the personal identification number. Then, the recording head of the card handling unit reads the customer ID, which is information stored in the magnetic stripe of the cash card or the IC, and the store information where the automatic transaction apparatus 11 is disposed.

  Here, the automatic transaction apparatus 11 measures the degree of congestion of the automatic transaction apparatus 11. The degree of congestion can be acquired, for example, by measuring the time from the end of the previous operation to the start of the current operation. In this case, the shorter the time, the higher the degree of congestion. Also, for example, the length of a queue of customers waiting in turn formed in front of the automatic transaction apparatus 11 by processing an image taken by a camera (not shown) attached inside or outside the automatic transaction apparatus 11 Alternatively, the degree of congestion can be acquired by measuring the number of people included in the column. In this case, the longer the column or the greater the number of people included in the column, the higher the degree of congestion. The automatic transaction apparatus 11 transmits the customer ID, the store information, and the degree of congestion to the customer information management apparatus 12.

  When the customer information management device 12 receives the customer ID, the store information, and the degree of congestion from the automatic transaction device 11, the customer information management device 12 accesses the customer information database 13 and stores the campaign information for the customer and the store. Judge whether or not. In this case, it is determined whether or not the customer ID received from the automatic transaction apparatus 11 is included in the target customer ID as shown in FIG. When it is determined that the customer ID is included in the target customer ID, the customer information management apparatus 12 determines which congestion level the received congestion level corresponds to. The association between the degree of congestion and the congestion level is set in advance. Then, the customer information management device 12 acquires a display time corresponding to the corresponding congestion level. Subsequently, the customer information management device 12 edits the display data based on the message or image corresponding to the target customer ID and the customer name stored in the customer master database 14, and displays it on the display device of the automatic transaction device 11. Then, a screen for displaying the guidance information is created, and the campaign screen and the display time corresponding to the campaign are transmitted to the automatic transaction apparatus 11. Since subsequent operations are the same as those in the first embodiment, description thereof will be omitted.

  Thus, in this Embodiment, the campaign display time corresponding to the congestion level of the automatic transaction apparatus 11 can be set. The congestion level of each automatic transaction apparatus 11 is determined by measuring the degree of congestion of each automatic transaction apparatus 11. Therefore, in addition to the effect of the first embodiment, the campaign screen can be displayed with a display time corresponding to the congestion level of the automatic transaction apparatus 11. For example, the display time is set to be long for the congestion level indicating that the degree of congestion is low, and the display time is set to be short for the operation time level indicating that the degree of congestion is high. be able to. Therefore, when the automatic transaction apparatus 11 is congested, the display time of the campaign screen can be shortened so that the queue to the automatic transaction apparatus 11 cannot be increased. Campaigns can be carried out efficiently without increasing the exclusive time.

  Next, a seventh embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st-6th embodiment, the description is abbreviate | omitted by providing the same code | symbol. Explanation of the same operations and effects as those of the first to sixth embodiments is also omitted.

  FIG. 11 is a diagram showing the contents registered in the history database according to the seventh embodiment of the present invention.

  In the present embodiment, customer operation history information is stored in the history database 15 in a form as shown in FIG. In this case, every time the campaign is executed, the execution date and time, the execution store, the customer ID, the campaign type, the result, and the display time are stored in the history database 15 as history information. Therefore, the display time when the campaign screen is actually displayed on the automatic transaction apparatus 11 can be accumulated as the campaign history information.

  Next, operation | movement of the campaign display system 10 in this Embodiment is demonstrated. The operation from when the customer operates the automatic transaction apparatus 11 to select a desired transaction until the campaign screen as shown in FIG. 5B is displayed is the same as that in the first embodiment. Since it is the same, description is abbreviate | omitted.

  Then, when the customer presses the confirmation button on the campaign screen as shown in FIG. 5B or when the received display time elapses, the campaign screen is changed to that shown in FIG. 5C. The normal transaction screen is displayed. Further, the automatic transaction apparatus 11 displays a normal transaction screen instead of the campaign screen, and transmits information related to the display result and a display time when the campaign screen is actually displayed to the customer information management apparatus 12. To do. Then, the customer information management device 12 adds data corresponding to the history database 15 based on the received display result information and display time.

  Note that the display time information stored in the history database 15 can be used as a guideline for determining the set value of the display time thereafter by performing analysis at a later date.

  Thus, in the present embodiment, the display time when the campaign screen is actually displayed on the automatic transaction apparatus 11 is stored in the history database 15. Therefore, in addition to the effects of the first embodiment, the display time for actually displaying the campaign screen on the automatic transaction apparatus 11 can be accumulated as the campaign history information. Further, by analyzing this information, it can be used as a guideline for determining the set value of the display time thereafter, so that it is possible to display a campaign with a higher customer appeal, and the automatic transaction apparatus 11 by each customer 11 The campaign can be carried out efficiently without lengthening the exclusive time.

  In addition, this invention is not limited to the said embodiment, It can change variously based on the meaning of this invention, and does not exclude them from the scope of the present invention.

It is a figure which shows the structure of the campaign display system in the 1st Embodiment of this invention. It is a figure which shows the registration content of the customer master database in the 1st Embodiment of this invention. It is a figure which shows the registration content of the customer information database in the 1st Embodiment of this invention. It is a figure which shows the registration content of the history database in the 1st Embodiment of this invention. It is a figure which shows the example of the campaign screen in the 1st Embodiment of this invention. It is a figure which shows the registration content of the customer information database in the 2nd Embodiment of this invention. It is a figure which shows the registration content of the customer information database in the 3rd Embodiment of this invention. It is a figure which shows the registration content of the customer information database in the 4th Embodiment of this invention. It is a figure which shows the registration content of the customer information database in the 5th Embodiment of this invention. It is a figure which shows the registration content of the customer information database in the 6th Embodiment of this invention. It is a figure which shows the registration content of the history database in the 7th Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Campaign display system 11 Automatic transaction apparatus 12 Customer information management apparatus 13 Customer information database

Claims (3)

An automatic transaction device that includes a display device for displaying a campaign screen and is operated by a customer;
A database for storing information on the campaign screen is provided. Based on the customer identification information and the store information received from the automatic transaction apparatus, information on the campaign screen corresponding to the customer is acquired from the database and stored in the automatic transaction apparatus. A customer information management device for transmission,
The database stores information indicating an operation time level at which the customer operates the automatic transaction apparatus and a display time set for each operation time level ,
The automatic transaction apparatus measures the time when the customer operated the automatic transaction apparatus, and transmits customer identification information, store information and the measured operation time to the customer information management apparatus,
When the customer information management device receives the customer identification information and the store information, the customer information management device determines whether or not there is campaign screen information that matches the customer identification information and the store information in the database. If it is determined that there is an operation time, which operation time level the received operation time corresponds to is determined, and information on the campaign screen corresponding to the customer and a display time corresponding to the determined operation time level are obtained from the database. To the automatic transaction device,
The automatic transaction apparatus receives information on a campaign screen corresponding to the customer and a display time corresponding to the operation time level from the customer information management apparatus, and displays the campaign screen according to the display time. A campaign display system characterized by An automatic transaction device that includes a display device for displaying a campaign screen and is operated by a customer;
A database for storing information on the campaign screen is provided. Based on the customer identification information and the store information received from the automatic transaction apparatus, information on the campaign screen corresponding to the customer is acquired from the database and stored in the automatic transaction apparatus. A customer information management device for transmission,
The database stores information indicating an operation time level at which the customer operates the automatic transaction apparatus and a display time set for each operation time level,
The automatic transaction apparatus measures an operation time from when the customer touches a transaction key selected from among the financial transactions displayed on the customer operation unit of the automatic transaction apparatus until the input of the personal identification number is completed. Then, customer identification information, store information and measured operation time are transmitted to the customer information management device,
When the customer information management device receives the customer identification information and the store information, the customer information management device determines whether or not there is campaign screen information that matches the customer identification information and the store information in the database. If it is determined that there is an operation time, which operation time level the received operation time corresponds to is determined, and information on the campaign screen corresponding to the customer and a display time corresponding to the determined operation time level are obtained from the database. To the automatic transaction device,
The automatic transaction apparatus receives information on a campaign screen corresponding to the customer and a display time corresponding to the operation time level from the customer information management apparatus, and displays the campaign screen according to the display time. A campaign display system characterized by   The said customer information management apparatus will create the campaign screen containing the message corresponding to the said customer identification information, a customer's name, and campaign information, and will transmit to the said automatic transaction apparatus, if the said display time is acquired. Item 3. The campaign display system according to Item 2.

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