JP2006085231A - Campaign execution order control system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To control the order of the execution of a campaign as necessary, and to execute the campaign in detail according to various circumstances, to more effectively execute the campaign, and to promote the sales of financial merchandise. <P>SOLUTION: A computer system is provided with a database for storing campaign information including a priority order applied to each customer for each campaign, and configured to decide the execution order of each campaign based on the priority order, and to make the display device of an automatic transaction device display the picture of each campaign according to the execution order. An operator terminal is configured to perform access to the computer system, and to make the display device display a priority order display picture including the execution order and priority order of the campaign with the designated customer as a target, and to, when the priority order is changed on the priority order display picture, reflect the change of the priority order on the campaign information. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a campaign execution order control system.

  Conventionally, customers of financial institutions such as banks, credit unions, post offices, consumer finance companies, etc., perform financial transactions such as deposits, withdrawals, transfers, and balance inquiries. When an automatic transaction apparatus such as an ATM (Automatic Teller Machine) or CD (Cash Dispenser) is used, an automatic transaction apparatus is displayed on the display screen or transaction statement of the automatic transaction apparatus. In addition to information related to financial transactions such as instructions on operation methods and transaction amounts, there is provided a system that displays additional information such as messages, advertisements, and notifications from the financial institutions to customers (for example, Patent Document 1). reference.).

  For example, when the customer completes the balance inquiry by operating an automatic transaction device at a bank, the display screen shows “A new XX service has started on XX month and day on our bank. Please use. After the message “.” Is displayed, the screen returns to the initial screen.

  Further, in the system, a CRM (Customer Relationship Management) system can be adopted to create and provide a message having contents corresponding to each customer. In this case, based on information such as the customer's basic attributes such as address, name, age, occupation, income, family structure, etc., and information such as the history of each customer's past account transactions A so-called custom-made message having contents corresponding to each customer can be created, and the message can be displayed on the display screen of the automatic transaction apparatus and presented to the customer.

  As a result, the financial institution can execute a campaign in which messages about financial products having contents suitable for each customer are transmitted to the customers in a timely manner. In addition, it is possible to convey a message with an appropriate expression suitable for each customer. In addition, the customer can obtain a friendly message about the financial product suitable for the customer without receiving an unnecessary message. Therefore, sales of financial products can be effectively promoted by the campaign.

Further, in the system, a plurality of campaigns can be set in advance and a plurality of campaigns can be sequentially executed for one customer.
JP 2003-346040 A

  However, in the conventional system, when a plurality of campaigns are set for a certain customer, the order in which the campaigns are executed is determined by the logic in the system. The person in charge could not determine in advance which campaign will be executed or change the order in which the campaign will be executed. Therefore, even if there is a problem, the order in which the campaigns are executed cannot be changed, and the campaigns cannot be executed in detail in accordance with the circumstances of each customer and the circumstances of each branch.

  The present invention solves the above-described conventional problems, and allows the operator to grasp the priority order assigned to each campaign and to change the priority order to execute the campaign. The order can be controlled as necessary, and the campaign can be implemented in detail according to various circumstances, the campaign can be executed more effectively, and the sales of financial products can be further promoted. An object is to provide a campaign execution order control system.

  Therefore, in the campaign execution order control system of the present invention, an automatic transaction apparatus operated by a customer, and a campaign screen connected to the automatic transaction apparatus and targeting the customer are displayed on a display device of the automatic transaction apparatus. A computer system, and an operator terminal connected to the computer system, the computer system comprising a database storing campaign information including priorities assigned to each campaign and for each customer, The execution order of each campaign is determined based on the priority order, and the screen of each campaign is displayed on the display device of the automatic transaction apparatus according to the execution order. The operator terminal accesses the computer system and designates the specified customer. The order of execution and priority of campaigns targeting To display the non-priority display screen on the display device, the when the priority in the priority display screen is changed to reflect the change of the priority order in the campaign information.

  In another campaign execution order control system of the present invention, the database further stores an execution period assigned to each campaign, and the computer system is based on the priority order and the remaining period of the execution period. Determine the order of execution for each campaign.

  In yet another campaign execution order control system of the present invention, an automatic transaction apparatus operated by a customer, and a campaign screen connected to the automatic transaction apparatus and targeting the customer are displayed on a display device of the automatic transaction apparatus. A computer system, and an operator terminal connected to the computer system, the computer system comprising a database for storing campaign information including priority given to each campaign, and each based on the priority The execution order of the campaign is determined, and a screen of each campaign is displayed on the display device of the automatic transaction apparatus according to the execution order. The operator terminal accesses the computer system and includes the execution order and priority order of the campaign. Display the priority display screen on the display device, If the priority in the serial priority display screen is changed to reflect the change of the priority order in the campaign information.

  In still another campaign execution order control system of the present invention, the database further stores an execution period assigned to each campaign, and the computer system is based on the priority order and the remaining period of the execution period. To determine the order of execution of each campaign.

  According to the present invention, the operator can grasp the priority order assigned to each campaign, and can change the priority order. As a result, it is possible to control the order in which the campaigns are executed as necessary, to conduct detailed campaigns according to various circumstances, to implement campaigns more effectively, and to sell financial products. Can be promoted more.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

  FIG. 1 is a block diagram showing a configuration of a campaign execution order control system according to the first embodiment of the present invention, and FIG. 2 is a diagram showing an example of CRM database campaign information according to the first embodiment of the present invention. .

  In FIG. 1, reference numeral 11 denotes an automatic transaction apparatus serving as a self-related channel such as an ATM or a CD installed in a branch of a financial institution such as a bank, a credit union, a post office, or a consumer financial company, that is, a branch office. is there. Here, the automatic transaction apparatus 11 is operated by a customer of the financial institution for performing financial transactions such as deposit, withdrawal, passbook entry, balance inquiry, transfer, transfer, remittance, time deposit, etc. Device. The automatic transaction apparatus 11 is a multi-function terminal such as a kiosk terminal having other functions such as a ticket reservation function, a product purchase application function, a credit card credit confirmation function, a facility information guidance function, and the like. There may be. The customer is a person who opens his / her own account at a financial institution and uses the financial institution, and is generally an individual, but may be a company, an organization, or the like. Further, the automatic transaction apparatus 11 may be an automatic reception apparatus arranged near the entrance of the sales shop or in a lobby. In this case, the customer operates the automatic transaction apparatus 11 to accept financial transactions and consultations at a counter such as a high counter or a low counter. Here, the case where the automatic transaction apparatus 11 is an apparatus for performing a financial transaction will be described.

  And the said automatic transaction apparatus 11 has a customer operation part provided with display apparatuses, such as input devices, such as a keyboard, a touchscreen, and a mouse | mouth, CRT, a liquid crystal display, and LED (Light Emitting Diode) display. The customer operation unit is preferably a touch panel that has both functions of an input device and a display device. The automatic transaction apparatus 11 relates to the financial product between financial transactions, that is, during the processing of financial transactions (time when the deposited cash is counted or the account system is accessed). A screen including a message can be displayed on the display device.

  The automatic transaction apparatus 11 has a card handling unit as an ID acquisition unit (not shown) that handles a card such as a cash card and acquires a customer ID for identifying the customer. Here, the card is a card for performing financial transactions such as deposit, withdrawal, balance inquiry, transfer, transfer, etc. issued to a customer by a financial institution, and the customer's name, account number, password, customer A magnetic stripe for storing information such as an ID is provided. The member for storing the information may be an IC embedded in a card instead of the magnetic stripe. The card handling unit includes a card slot into which a card is inserted. In the card slot, a card conveying device, and reading or overwriting information stored in a magnetic stripe or IC of the card, A recording head such as a magnetic head for erasing or the like is provided.

  Reference numeral 13 denotes a CRM system as a computer system, which is connected to the automatic transaction apparatus 11 via the network 12. Here, the network 12 may be any wireless or wired dedicated communication network or public communication network, the Internet, a LAN (Local Area Network), a WAN (Wide Area Network), or the like. The network 12 is preferably a dedicated communication network, but may be a VPN (Virtual Private Network) using a public communication network.

  In this embodiment, the CRM system 13 receives a customer ID for identifying a customer who operates the automatic transaction apparatus 11 from the automatic transaction apparatus 11, and creates guidance information such as a campaign corresponding to the customer. The automatic transaction apparatus 11 is instructed to display a screen for referring to the created campaign. The CRM system 13 includes an arithmetic device such as a CPU and an MPU, a storage device such as a magnetic disk and a semiconductor memory, an input device such as a keyboard, a touch panel and a mouse, a display device such as a CRT, a liquid crystal display and an LED display, a communication interface, etc. One or a plurality of servers (not shown) as computers, and a master database 14 for holding customer information and a CRM database 15 for holding set campaign information as databases. Note that the master database 14 and the CRM database 15 may be configured integrally in the server.

  The CRM database 15 stores customer-specific display data, campaign information, messages, and the like. In addition, the master database 14 has, for each customer, information related to the customer's basic attributes such as customer ID, address, name, age, occupation, income, family structure, that is, customer basic attribute information and the past. Stores account transaction information such as a history of account transactions that have been performed. Further, the master database 14 includes a history database (not shown) for storing campaign information provided to the customer, campaign history regarding messages, etc., operation history of the customer operating the automatic transaction apparatus 11 and the like.

  Here, the CRM database 15 stores campaign information including priority given to each campaign and to each customer. Specifically, customer-specific display data, campaign information, messages, and the like are stored in a form as shown in FIG. 2, for example. In this case, the campaign implementation period and the target customer ID indicating the target customer of each campaign are set so as to correspond to the campaign ID assigned to uniquely identify the campaign performed by the financial institution to the customer. Stored. A message ID indicating a message for introducing a campaign created for each customer is stored so as to correspond to the target customer ID. Furthermore, screen configuration information for creating a screen containing images for creating guidance information including the message and displaying it on the display device in the customer operation unit of the automatic transaction apparatus 11 includes each message. Stored so as to correspond to the ID. Furthermore, the priority order of campaign execution is stored so as to correspond to the respective screen configuration information.

  The CRM system 13 determines the execution order of each campaign based on the priority order, and displays the screen of each campaign on the display device of the automatic transaction apparatus 11 according to the execution order.

  Note that an operator terminal (not shown) is connected to the CRM system 13. The operator terminal is a kind of computer equipped with an arithmetic device such as a CPU and MPU, a storage device such as a magnetic disk and a semiconductor memory, an input device such as a keyboard and a mouse, a display device such as a CRT and a liquid crystal display, and a communication interface. A person in charge of a financial institution operates a person who designs a campaign and manages the order in which the campaign is executed. Here, the operator terminal accesses the CRM system 13 and causes a display device to display a priority order display screen including the execution order and priority order of the campaign for the designated customer. In the priority order display screen, the operator terminal displays the priority order display screen. When the priority is changed, the change of the priority is reflected in the campaign information.

  Next, the operation of the campaign execution order control system configured as described above will be described. Here, a method for confirming and changing the priority of campaign execution will be described based on an example of a screen.

  FIG. 3 is a diagram showing an example of a screen for confirming and changing the priority of campaign execution in the first embodiment of the present invention, and FIG. 4 shows the change of priority in the first embodiment of the present invention. FIG. 5 is a diagram showing an example of a screen for confirming whether or not to execute, and FIG. 5 is a diagram showing an example of a screen for displaying the changed priority order in the first embodiment of the present invention.

  First, when the person in charge of the financial institution wants to confirm or change the priority order of the campaign, the operator terminal is operated to access the CRM system 13, and the priority order confirmation screen as shown in FIG. Display on the display device.

  Next, the person in charge designates a desired customer. That is, the customer's ID is input in the customer ID column on the priority order confirmation screen, or the customer's name is input in the customer name column. Then, when the search button on the priority order confirmation screen is pressed, the campaign information targeted by the customer is called, and as shown in FIG. 3, below the customer ID field and customer name field on the priority order confirmation screen. A list of campaigns targeted by the customer is output in the order of execution order. Thereby, the said person in charge can confirm the priority of the campaign with respect to the said customer.

  In FIG. 3, the priorities are indicated by characters such as XX, YY, and WW, but are actually indicated by numerical values. The numerical value is a numerical value for determining the execution order. For example, the larger numerical value is determined so that the order comes first. As an example, numerical values such as 100 and 200 are given.

  And when changing the execution order of the outputted campaign, the numerical value of the priority order is changed. In this case, the person in charge changes the priority value of the campaign to be changed, for example, the foreign currency deposit campaign, from YY to ZZ, and presses the priority order change button on the priority order confirmation screen. Then, a priority order change confirmation screen as shown in FIG. 4 is displayed on the display device of the operator terminal. When the person in charge confirms the change in the priority order and presses the change button on the priority order change confirmation screen, the display returns to the priority order confirmation screen as shown in FIG.

  Thereby, the person in charge can confirm that the priority order value of the foreign currency deposit campaign has been changed and the execution order has changed from 2 to 1.

  Next, the operation when the campaign is executed will be described.

  FIG. 6 is a flowchart showing an operation when a campaign is executed according to the first embodiment of the present invention.

  First, when a customer conducts a financial transaction such as deposit, withdrawal, passbook entry, balance inquiry, etc. by operating the automatic transaction apparatus 11 disposed in a financial institution, the display unit of the customer operation unit in the automatic transaction apparatus 11 includes The transaction selection screen is displayed. Here, a case will be described in which the customer operation unit is a touch panel having functions of an input unit and a display unit. In the customer operation unit, the customer selects a transaction and selects a desired transaction, for example, a balance inquiry, from the displayed transactions. Therefore, the customer touches, that is, touches the balance inquiry key from among the financial transactions displayed on the customer operation unit.

  Subsequently, since a screen for instructing insertion of a cash card as a medium is displayed on the customer operation unit of the automatic transaction apparatus 11, the customer inserts the cash card into the card slot of the card handling unit. Then, the automatic transaction apparatus 11 accepts the medium, and a ten key is displayed together with an instruction to input the code number on the customer operation unit. The customer touches the ten key and inputs the code number. Then, the recording head of the card handling unit reads the customer ID, which is information stored in the magnetic stripe or IC of the cash card. And the automatic transaction apparatus 11 transmits customer ID with respect to the CRM system 13, and inquires whether there exists the campaign which the said customer is object. That is, the campaign information is inquired.

  Subsequently, when receiving the customer ID from the automatic transaction apparatus 11, the CRM system 13 accesses the CRM database 15 based on the received customer ID, and the CRM database 15 is set as the target of the customer. Extract the information of the campaign that is. That is, the customer's target campaign information is extracted from the CRM database 15. In this case, it is assumed that the campaign is a campaign within the implementation period.

  Next, the CRM system 13 determines the execution order from the extracted campaign priorities, and transmits information on the campaign with the highest execution order to the automatic transaction apparatus 11. That is, the campaign with the highest execution order is selected and transmitted based on the priority order. Subsequently, when receiving the campaign information, the automatic transaction apparatus 11 executes a normal financial transaction in accordance with the operation of the customer.

  Then, when there is a campaign set for the customer as a target, the automatic transaction apparatus 11 requests a campaign screen from the CRM system 13 when a normal financial transaction enters communication processing. Here, the CRM system 13 transmits the screen configuration information of the campaign to the automatic transaction apparatus 11 based on the information of the campaign. That is, the campaign screen is transmitted. And the automatic transaction apparatus 11 displays the received campaign screen on a display apparatus.

  For example, when a customer touches a balance inquiry key from among the financial transactions displayed on the customer operation unit, and inserts a cash card into a card slot of the card handling unit and inputs a password, the automatic transaction apparatus 11 Accesses an account system (not shown) to obtain information on the account balance of the customer. In this case, after accessing the account system, information related to the balance of the customer's account is displayed on the display device of the automatic transaction apparatus 11, written in a passbook, or printed on a transaction statement slip. , The customer waits in front of the automatic transaction apparatus 11 because there is some time until output. Therefore, in the present embodiment, a campaign screen is displayed between financial transactions in which a customer stands by in front of the automatic transaction apparatus 11.

  Subsequently, after displaying the campaign screen, the automatic transaction apparatus 11 returns a cash card, a passbook, etc. as a medium, and ends the financial transaction.

Next, a flowchart showing an operation when a campaign is executed will be described.
Step S1 Select a transaction.
Step S2: Medium reception is performed.
Step S3 Campaign information is inquired.
Step S4: The customer extracts the target campaign information from the CRM database 15.
Step S5: Based on the priority order, the campaign with the highest execution order is selected and transmitted.
Step S6 Perform customer operation.
Step S7: The campaign screen is displayed on the display device.
Step S8 The campaign screen is transmitted.
Step S9: The medium is returned and the process is terminated.

  As described above, in this embodiment, a priority is assigned to each campaign, and the execution order of the campaign is determined based on the priority. Therefore, the person in charge of the financial institution can easily confirm which campaign is executed for the customer by grasping the priority order.

  Further, the person in charge can change the execution order of the campaign by changing the priority order as necessary. Therefore, it is possible to design a more effective campaign and to transmit information effectively to customers. In addition, since the priority order of the campaign is managed for each customer, fine control is possible.

  Next, a second embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st Embodiment, the description is abbreviate | omitted by providing the same code | symbol. The description of the same operation and the same effect as those of the first embodiment is also omitted.

  FIG. 7 is a diagram showing an example of campaign information in the CRM database according to the second embodiment of the present invention.

  Since the configuration of the campaign execution order control system in the present embodiment is the same as that in the first embodiment, description thereof is omitted.

  In the present embodiment, the CRM database 15 stores campaign information including priorities assigned for each campaign. Specifically, customer-specific display data, campaign information, messages, and the like are stored in a form as shown in FIG. 7, for example. In this case, the campaign implementation period and the priority order are stored so as to correspond to the campaign ID assigned to uniquely identify the campaign performed by the financial institution for the customer. And the object customer ID which shows the customer who becomes the object of each campaign is stored. A message ID indicating a message for introducing a campaign created for each customer is stored so as to correspond to the target customer ID. Furthermore, screen configuration information for creating a screen containing images for creating guidance information including the message and displaying it on the display device in the customer operation unit of the automatic transaction apparatus 11 includes each message. Stored so as to correspond to the ID.

  That is, in the first embodiment, as shown in FIG. 2, the priority given to the campaign is also given to each customer individually, whereas in this embodiment, The priority given to the campaign is uniformly assigned to all customers who are the target of the campaign. For this reason, the campaign execution order is determined uniformly for all customers who are the target of the campaign. That is, since the priority order is managed and common for each campaign, the execution order is also common for each campaign.

  In the present embodiment, the operator terminal accesses the CRM system 13 to display on the display device a priority order display screen including the execution order and priority order of the campaign, and the priority order is displayed on the priority order display screen. When changed, the change of the priority order is reflected in the campaign information. In this case, there is no need to designate a customer as in the first embodiment.

  Next, the operation of the campaign execution order control system in the present embodiment will be described. Here, a method for confirming and changing the priority of campaign execution will be described based on an example on the screen.

  FIG. 8 is a diagram showing an example of a screen for confirming and changing the priority of campaign execution according to the second embodiment of the present invention, and FIG. 9 is a priority after change according to the second embodiment of the present invention. It is a figure which shows the example of the screen which displays.

  First, when a person in charge of a financial institution intends to confirm or change the priority order of a campaign, the operator terminal is operated to access the CRM system 13, and a priority order confirmation screen as shown in FIG. Display on the display device. In this embodiment, since the priority order is common to each campaign, the priority order of the campaign can be confirmed without searching for customers.

  In FIG. 8, the priorities are indicated by characters such as XX, YY, and WW, but are actually indicated by numerical values. The numerical value is a numerical value for determining the execution order. For example, the larger numerical value is determined so that the order comes first. As an example, numerical values such as 100 and 200 are given.

  And when changing the execution order of the outputted campaign, the numerical value of the priority order is changed. In this case, the person in charge changes the priority value of the campaign to be changed, for example, the foreign currency deposit campaign, from YY to ZZ, and presses the priority order change button on the priority order confirmation screen. Then, as shown in FIG. 4 in the first embodiment, a priority order change confirmation screen is displayed on the display device of the operator terminal. When the person in charge confirms the change of the priority order and presses the change button on the priority order change confirmation screen, the display returns to the priority order confirmation screen as shown in FIG.

  Thereby, the person in charge can confirm that the priority order value of the foreign currency deposit campaign has been changed and the execution order has changed from 2 to 1.

  In the present embodiment, the operation when displaying the campaign screen is the same as that in the first embodiment, and the description thereof will be omitted.

  Thus, in this embodiment, the priority is managed for each campaign and is common. Therefore, although it is not possible to change the campaign execution order for each customer, when it is not necessary to change the campaign execution order for each customer, it is possible to reduce costs and labor for management and change.

  Next, a third embodiment of the present invention will be described. In addition, about the thing which has the same structure as 1st and 2nd embodiment, the description is abbreviate | omitted by providing the same code | symbol. Also, the description of the same operations and effects as those of the first and second embodiments is omitted.

  Since the configuration of the campaign execution order control system in the present embodiment is the same as that in the first embodiment, description thereof is omitted.

  The present embodiment is different from the first embodiment in that not only the priority order but also the campaign implementation period is referred to when determining the implementation order. In other words, in the present embodiment, the CRM database 15 further stores an execution period assigned to each campaign, and the CRM system 13 determines the execution order of each campaign based on the priority order and the remaining period of the execution period. Is to decide.

In this case, for example, the execution order of the campaign is determined based on the total value of the numerical value of the priority order and the numerical value calculated from the remaining period of the execution period. That is, it is determined based on the total value as calculated by the following equation (1).
Total value = numerical value of priority order + numerical value calculated from the remaining period of the implementation period (1)
Note that the larger the total value is, the higher the execution order is, that is, the order of execution is determined first. For this reason, the execution order of the campaign whose execution period is nearing the end is higher.

Moreover, the numerical value calculated from the remaining period of an implementation period can be provided as the following (a) and (b), for example.
(A) 0 if the remaining period of the campaign is 2 weeks or more, 100 if the remaining period of the campaign is less than 2 weeks and 1 week or more, the remaining period of the campaign period is 200 for less than one week. That is, it is given so as to increase in stages as the remaining period of the campaign implementation period becomes shorter.
(B) A predetermined value, for example, a value obtained by dividing 200 by the remaining days of the campaign implementation period is given. That is, it is given so as to increase in inverse proportion as the remaining period of the campaign implementation period becomes shorter.

  Note that the ratio between the numerical value of the priority order and the numerical value calculated from the remaining period of the implementation period can be arbitrarily set.

  As described above, in the present embodiment, a larger numerical value is added to the priority order as the remaining period of the campaign implementation period becomes shorter. For this reason, campaigns with a small remaining period of the implementation period tend to be ranked higher in rank, so that it is possible to reduce the number of campaigns that are terminated without being implemented by other campaigns. The effects of other points are the same as in the first embodiment.

  Next, a fourth embodiment of the present invention will be described. In addition, about the thing which has the same structure as the 1st-3rd embodiment, the description is abbreviate | omitted by providing the same code | symbol. Explanation of the same operations and effects as those of the first to third embodiments is also omitted.

  Since the configuration of the campaign execution order control system in the present embodiment is the same as that in the second embodiment, description thereof is omitted.

  The present embodiment differs from the second embodiment in that not only the priority order but also the campaign execution period is referred to when determining the execution order. In other words, in the present embodiment, the CRM database 15 further stores an execution period assigned to each campaign, and the CRM system 13 determines the execution order of each campaign based on the priority order and the remaining period of the execution period. Is to decide.

  In this case, for example, the execution order of the campaign is determined based on the total value of the numerical value of the priority order and the numerical value calculated from the remaining period of the execution period, as in the third embodiment. That is, it is determined based on the total value as calculated by the equation (1). Note that the larger the total value is, the higher the execution order is, that is, the order of execution is determined first. For this reason, the execution order of the campaign whose execution period is nearing the end is higher.

  Also, the numerical value calculated from the remaining period of the implementation period can be given as in (a) and (b), for example, as in the third embodiment. Note that the ratio between the numerical value of the priority order and the numerical value calculated from the remaining period of the implementation period can be arbitrarily set.

  As described above, in the present embodiment, a larger numerical value is added to the priority order as the remaining period of the campaign implementation period becomes shorter. For this reason, campaigns with a small remaining period of the implementation period tend to be ranked higher in rank, so that it is possible to reduce the number of campaigns that are terminated without being implemented by other campaigns. The effects of other points are the same as in the second embodiment.

  In addition, this invention is not limited to the said embodiment, It can change variously based on the meaning of this invention, and does not exclude them from the scope of the present invention.

It is a block diagram which shows the structure of the campaign implementation order control system in the 1st Embodiment of this invention. It is a figure which shows the example of the campaign information of the CRM database in the 1st Embodiment of this invention. It is a figure which shows the example of the screen for confirming and changing the priority of campaign implementation in the 1st Embodiment of this invention. It is a figure which shows the example of the screen for confirming whether the priority change in the 1st Embodiment of this invention is performed. It is a figure which shows the example of the screen which displays the priority after a change in the 1st Embodiment of this invention. It is a flowchart which shows the operation | movement in the case of implementing the campaign in the 1st Embodiment of this invention. It is a figure which shows the example of the campaign information of the CRM database in the 2nd Embodiment of this invention. It is a figure which shows the example of the screen for confirming and changing the priority of campaign implementation in the 2nd Embodiment of this invention. It is a figure which shows the example of the screen which displays the priority after a change in the 2nd Embodiment of this invention.

Explanation of symbols

11 Automatic transaction equipment 13 CRM system 15 CRM database

Claims (4)

(A) an automatic transaction apparatus operated by a customer;
(B) a computer system connected to the automatic transaction apparatus and displaying a screen of a campaign targeting the customer on a display device of the automatic transaction apparatus;
(C) having an operator terminal connected to the computer system;
(D) The computer system includes a database that stores campaign information including priorities assigned to each campaign and for each customer, and determines the execution order of each campaign based on the priorities. According to the ranking, the screen of each campaign is displayed on the display device of the automatic transaction device,
(E) The operator terminal accesses the computer system and causes a display device to display a priority order display screen including a campaign execution order and a priority order for a designated customer, and the priority display screen displays the priority order display screen. A campaign execution order control system, wherein when the priority order is changed, the change in the priority order is reflected in the campaign information. The campaign according to claim 1, wherein the database further stores an execution period assigned to each campaign, and the computer system determines an execution order of each campaign based on the priority order and the remaining period of the execution period. Implementation order control system. (A) an automatic transaction apparatus operated by a customer;
(B) a computer system connected to the automatic transaction apparatus and displaying a screen of a campaign targeting the customer on a display device of the automatic transaction apparatus;
(C) having an operator terminal connected to the computer system;
(D) The computer system includes a database that stores campaign information including priority given to each campaign, determines an execution order of each campaign based on the priority, and displays a screen of each campaign according to the execution order. Is displayed on the display device of the automatic transaction device,
(E) The operator terminal accesses the computer system, causes a display device to display a priority order display screen including the execution order and priority order of the campaign, and the priority order is changed on the priority order display screen. A campaign execution order control system that reflects the change in the priority order in the campaign information. 4. The campaign according to claim 3, wherein the database further stores an execution period assigned to each campaign, and the computer system determines an execution order of each campaign based on the priority order and the remaining period of the execution period. Implementation order control system.

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