JP4171370B2 - Action support server, program, and recording medium - Google Patents

Description

The present invention relates to a behavior support server that provides information for assisting user actions to the user.

  The user's behavior using the network includes the user's own status such as location, schedule, and preferences, the environment surrounding the user such as temperature and weather, and the operation status of the transportation facility that the user intends to use and the congestion status of the store, etc. Affected by the state of the facility. In order to support users' actions to achieve various objectives in their daily lives, we collect information on these ever-changing environments and conditions, and optimize the information according to the environment and conditions at that time.・ Technology to provide services is required. This technology is called “context-aware technology” in the sense that it “senses the state (context) and provides information and services suitable for it”, and has been researched and developed so far. Yes. For example, there is a technique for determining a facility that a user may use based on information about the user's own state, the environment surrounding the user, and the registered facility state, and proposing the user to use the facility. (For example, refer nonpatent literature 1).

However, in the conventional technology, when a user finds a facility that he / she wants to use in the future in various advertising media such as magazines, hanging advertisements, direct mails, e-mails, and homepages (HP), he / she makes proposals regarding the use of those facilities. In order to receive, the facility that the user wants to use is searched from the facilities registered in the server that makes the above proposal, and the fact that the facility is to be used must be registered in the server.
This registration work takes time and goes against user support.
Also, even if the user sees the advertisement and wants to use it in the future, if the user does not register because of the troublesome registration work, the server will not make a proposal for use, so it is obvious for advertisers who advertise. As a result, there was a problem that the advertising effect of advertisement was not fully utilized.

The applicant has not yet found prior art documents related to the present invention by the time of filing other than the prior art documents specified by the prior art document information described in this specification.
“C-MAP: Prototype of A Context-Aware Exhibition Guide System”, IPSJ Journal, Vol. 39, no. 10, October 1998

  The problem to be solved is to reduce the user's effort required when receiving a proposal regarding the use of facilities.

In order to solve such a problem, the action support server of the present invention includes a facility information storage means for storing a facility name, a location, information about a facility including the nearest station, and a facility ID associated with the information, Action support information storage means for storing action support information including information related to a product or service, or a facility that provides the product or service, and an action support ID associated therewith, information about the user, and information related to this information The user information storage means for storing the user ID, the action support ID including the facility ID described in the advertisement medium, and the user ID are received from the user terminal used by the user, and the received action support ID is used as the user ID. An action support registration unit that associates and registers with the user information storage unit, and a scan that includes location information of the movement source and the movement destination. Joules information, and the user ID, the receiving means for receiving from the user terminal used by the user, location information of the received source and destination based on, for each source and destination from a facility information storage unit nearest station In the user information storage means based on the first information retrieval means for obtaining the transfer station by searching for the travel route between the extracted nearest stations and the user ID received by the receiving means together with the schedule information The action support information corresponding to the registered action support ID is read out from the action support information storage means, and the facility information corresponding to the facility ID included in the action support ID is read out from the facility information storage means. Second information search means for obtaining facility information near the station or transfer station, and the facility information obtained by the second information search means are transmitted to the user terminal Characterized by comprising a transmission unit that.

Moreover, the program of this invention makes a computer function as each means which comprises the action assistance server mentioned above .

  The recording medium of the present invention is a machine-readable recording medium in which the program is recorded.

In the present invention, when the user transmits an action support ID from the user terminal to the action support server, the action support server reads out the corresponding action support information from the action support ID, and sets the action support ID based on the read action support information. The corresponding plan information is created and transmitted to the user terminal. Therefore, when the user sees various advertising media and feels that he / she wants to use the advertised facility in the future, the user can transmit the action support ID described in the advertisement medium from the user terminal to the action support server. You can receive planning information on the use of the facility. In this way, when receiving a proposal regarding the use of a facility, the user does not have to search for the facility, so that the user's trouble is reduced and the usability is improved.
As a result, the proportion of users who are interested in the advertised facility accessing the action support server increases, so that it is possible to reduce missed needs that have become apparent through the advertisement.

In the present invention, the action support server specifies the timing at which the user can use the facility in consideration of the user information, and transmits the result to the user terminal. Thereby, even if the user forgets about the facility, it is possible to notice the timing when the facility can be used.
Further, in the present invention, in the action support server, the plan information is corrected based on the current state of the facility or the change of the user information, so that the user can make a suggestion promptly corresponding to the change of the user himself or the surrounding state. .

Moreover, in this invention, the action support ID is managed in the action support server. When the action support ID is described in various advertising media, the user who wants to use the advertised facility in the future transmits the action support ID to the server, so the action support ID managed by the action support server is received from the history received. , You can know the advertising effectiveness of advertising.
Further, by including an advertisement ID for specifying an advertisement medium in which the action support ID is described in the action support ID, it is possible to know the advertising effect for each advertisement medium from the above history.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
(First embodiment)
FIG. 1 is a block diagram showing an overall configuration of a system including an action support server according to the first embodiment of the present invention.
The action support server 1 is a server that provides information supporting a user's action to the user, and is connected to a data communication network such as the Internet 3.
On the other hand, the user uses a user terminal 2 such as a personal computer (PC) 2A or PDA (Personal Digital Assistant) 2B that can be connected to the Internet 3 or a mobile phone 2C that can be connected to the Internet 3 via the mobile communication network 4. The data is exchanged with the action support server 1.

  In this embodiment, action support ID 51 described in various advertising media 5 is used. The advertisement media 5 may be any magazine, hanging advertisement, direct mail, E-mail, HP, or the like. As shown in FIG. 2, the action support ID 51 includes an advertisement ID that uniquely identifies the advertisement medium 5, such as an issue date of the advertisement medium 5 in which the action support ID 51 is described, and a product advertised in the advertisement medium 5. Or it is information including ID which identifies the service or the facility which provides goods or a service uniquely (henceforth facility ID). Here, the service includes a service (such as a discount service) with a condition of “from what time to what time”, “this month” or “rainy weather only”. Examples of facilities include stores such as restaurants and banks, hotels, stations, and parking lots. The action support ID 51 is also information that can be converted into numerical information, and may be barcode information or the like in addition to a simple numerical string or character string. When the user registers the action support ID 51 in the action support server 1, the action support server 1 informs the user about the purchase of a product that is the advertising target of the advertising media 5 in which the action support ID 51 is described, or the use of a service or facility. provide.

  FIG. 3 is a block diagram illustrating a configuration example of the action support server 1. The action support server 1 includes a transmission / reception unit 11, an ID issuing unit 12, an action support ID decoding unit 13, a facility information management database (DB) (action support information storage unit) 14, and an action support information management database (DB). (Behavior support information storage means) 15, user information management database (DB) 16, registration request history management database (DB) (history management means) 17, and information search / creation unit (user information search means, action support information) Search means, plan creation means) 18 and presence monitoring unit 19.

Here, the transmission / reception unit 11 transmits / receives data to / from the user terminal 2 via the Internet 3 (and the mobile communication network 4).
The ID issuing unit 12 issues a user ID to a user registered in the action support server 1, and provides a facility ID, an advertisement ID, an action to the provider of the product or service registered in the action support server 1 or the business operator of the facility. A support ID 51 is issued.
The action support ID decoding unit 13 converts the action support ID 51 transmitted from the user terminal 2 and received by the transmission / reception unit 11 into information in a predetermined format. For example, the action support ID 51 made up of barcode information is converted into numerical information.

  In the facility information management DB 14, facility information including information related to the facility registered in the action support server 1 is recorded in association with the facility ID of the facility. The facility information is recorded by the facility operator. The facility information includes the name, location (latitude and longitude) of the facility, the nearest station, business hours, products to be provided (including inventory information) or service, recommended information, and the like.

  In the action support information management DB 15, action support information including information on products, services, and facilities registered in the action support server 1 is recorded in association with the action support IDs 51 of the products, services, and facilities. The action support information is recorded by the product or service provider or the facility operator. The action support information includes products, services, facility information, discount coupon information for facilities, etc. that are desired to be displayed on the user terminal 2, recommended information for each user who uses the facilities, privilege information, and the like. The information such as the facility may be anything as long as the user is interested, such as an event or a special service. The conditions for the conditional service described above are also included in the action support information.

  In the user information management DB 16, user information including information on the user's behavior such as the user's position (latitude and longitude), schedule, and preference is recorded in association with the user ID of the user. Here, the location information of the user is transmitted from GPS, PHS, RFID tag, or the like. The user schedule information is transmitted from the user terminal 2. The user preference information is created by accumulating and analyzing a history such as a user reaction to the plan information provided by the behavior support server 1 in the behavior support server 1. In addition, when the action support ID 51 is registered, the action support ID 51 to be registered is recorded in association with the user ID of the user who made the action support ID registration request.

  The registration request history management DB 17 manages the history of the received action support ID registration request. In this history, when the action support ID registration request is received by the transmission / reception unit 11, information such as the action support ID 51, the date and time, and the user ID for which the registration request has been made is recorded. If the action support ID 51 is described in the various advertising media 5, a user who wants to use the advertised facility in the future makes an action support ID registration request. You can know the effect of advertising. Further, by including the advertisement ID in the action support ID 51, it is possible to grasp which registration request is frequently issued from which advertisement, and it is possible to feed back the effectiveness of the advertisement to the advertiser.

  The information search / creation unit 18 reads user information from the user information management DB 16 based on the user ID, extracts facilities that the user may use from the facility information management DB 14 based on the read user information, Create plan information to be proposed to the user. The plan information proposed to the user includes information that supports or notices the user's scheduled action and information that suggests an action that can be executed in association with the user's scheduled action. For example, when the user's scheduled action is “work in the morning in the morning and make a business trip in the afternoon”, the information for supporting the user's scheduled action is “to move to the meeting place” Propose transportation. In addition, if there is a delay in transportation due to an accident or rain, we suggest a departure time that takes into account the delay and realize that it is better to leave early (implying the opportunity to start an optimal action) . Furthermore, “store where the user may drop in while moving to a meeting place” is shown as information suggesting an action that can be executed in association with the user's scheduled action. For example, let them know that there is time to stop at the bank to transfer monthly rents (substantial consciousness, support for actions for multiple purposes).

  In addition, when the user registers the action support ID 51, the information search / creation unit 18 reads out the action support information corresponding to the action support ID 51 from the action support information management DB 15 and also includes the facility ID included in the action support ID 51. The facility information corresponding to is read from the facility information management DB 14, and the action support information and the facility information read are taken into consideration, and if possible, the purchase of the product corresponding to the action support ID or the use of the service or the facility is acted Incorporate into the plan. For example, when a restaurant action support ID 51 is registered, the nearest station of the restaurant is read from the facility information management DB 14 based on the facility ID included in the action support ID 51 (the nearest station of the facility is included in the action support information). In this case, the nearest station of the restaurant may be read from the action support information management DB 15 based on the action support ID 51), and if there is a nearest station of the restaurant on the travel route planned by the user, then the restaurant will now have lunch. Let them know you can. Further, when the action support ID 51 of the book is registered, the book is specified from the facility ID included in the action support ID 51, the book store where the specified book is in stock is searched from the facility information management DB 14, and the inventory is found. If a bookstore is found, it will inform you that you can now purchase the book you want. In addition, when the action support ID 51 of the conditional service is registered, the conditions such as the time for receiving the service and the weather are read from the action support information management DB 15 based on the action support ID 51, and from the Internet 3 as necessary. If information is collected and the conditions for receiving the service are satisfied, it is notified that the user can now receive the desired service.

  The presence monitoring unit 19 presents the user's own state such as the user's position, schedule, and preferences, the environment surrounding the user such as the temperature and the weather, and the facility state such as the transportation operation state and the store congestion state Collect and monitor information. In particular, changes in user information such as the user's position and schedule, the current status of products, services, and facilities corresponding to the registered action support ID, and the current status of the facilities incorporated in the plan information created by the information search / creation unit 18 ( Collect and monitor store congestion). Presence information is collected and monitored using standard interfaces such as SIMPLE and PAM in cooperation with presence information providers (railway companies, stores, etc.). As a result of collecting and monitoring presence information, it is detected that trouble has occurred in the execution of plan information such as train suspension or delay, or that the user is not actually acting according to the plan information from the user's location information etc. If it is detected, this is notified to the information search / creation unit 18. In response to this, the information search / creation unit 18 corrects the plan information proposed to the user. For example, when a restaurant introduced for lunch is crowded, another restaurant is introduced as an alternative. The plan information correction method is based on the plan information creation method described above.

  FIG. 4 is a block diagram illustrating a configuration example of the user terminal 2. The user terminal 2 includes a control unit 21, a storage unit 22, a transmission / reception unit 23, an operation unit 24, and a display unit 25. Here, the control part 21 controls operation | movement of each part of a terminal. Various types of information such as information input by the user and information provided from the action support server 1 are recorded in the storage unit 23. The transmission / reception unit 23 transmits / receives data to / from the action support server 1 via the mobile communication network 4 and the Internet 3. The operation unit 24 is used to input various types of information such as user schedule information, user IDs, and action support IDs, and includes a touch panel, a keyboard, and the like. The display unit 25 displays various types of information such as information input by the user and information provided from the action support server 1 and includes an LCD or the like. In addition, when action support ID consists of barcode information, you may further have a camera for imaging action support ID.

Next, the operation of the system including the action support server 1 according to the present embodiment will be described.
With reference to FIG. 5, the operation when the user registers the action support ID 51 in the action support server 1 will be described.
When the user sees the advertising media 5 and feels that he or she wants to use the advertised facility in the future, the user inputs the action support ID 51 described in the advertising media 5 to the user terminal 2. When the action support ID 51 is composed of a numerical string or the like, it is manually input using the operation unit 24, and when it is composed of bar code information, an image is captured using the camera (step S1).
When the action support ID 51 is input, the user terminal 2 is connected to the action support server 1 via the Internet 3 to make an action support ID registration request. The input action support ID 51 and the user ID set in the user terminal 2 Send.

  In the behavior support server 1, when the behavior support ID registration request is received by the transmission / reception unit 11, the behavior support ID 51 received together with the behavior support ID registration request is converted into a predetermined format by the behavior support ID decoding unit 13. Then, the action support ID 51 after the format conversion (hereinafter simply referred to as the action support ID 51) is recorded in the user information management DB 16 in association with the received user ID. Thereby, registration of action support ID51 is completed (step S2).

Further, the action support information recorded in association with the action support ID 51 is read from the action support information management DB 15 (step S3) and displayed on the display unit 25 of the user terminal 2 (step S4). Thereby, the user can confirm action support information (step S5). The reading and displaying of the action support information may be performed when the timing at which the facility corresponding to the action support ID 51 can be used is specified.
Also, information such as the action support ID 51, the date and time, and the user ID for which the registration request has been made is recorded in the action support ID registration request history managed by the registration request history management DB 17 (step S6).

With reference to FIG. 6 and FIG. 7, the operation from when the user inputs his / her schedule to the user terminal 2 until the plan information created by the action support server 1 is proposed to the user will be described.
The user inputs his schedule to the user terminal 2. For example, a schedule input screen as shown in FIG. 7A is displayed on the display unit 25 of the user terminal 2, and a detailed input screen as shown in FIG. 7B is displayed by clicking a predetermined area of this screen. Then, schedule information such as the subject, place, start / end time, and contents is input to this screen (step S11).
When the schedule information is input, the user terminal 2 is connected to the action support server 1 via the Internet 3, and the input schedule information and the user ID set in the user terminal 2 are transmitted.

In the action support server 1, when the schedule information and the user ID are received by the transmission / reception unit 11, the schedule information is recorded in the user information management DB 16 as user information in association with the user ID (step S12).
Then, the following batch processing is performed at a specific time such as 2:00 am when the user has little access to the action support server 1.

  The information search / creation unit 18 reads user information from the user information management DB 16 based on the user ID. It is assumed that the read user information includes schedule information such as “work in the morning in the morning, business trip in the afternoon and make a meeting from 13:00”. In this case, the location information (for example, latitude and longitude information) of the company and the business trip destination is acquired from the schedule information, and the nearest station of the company and the business trip destination is extracted from the facility information management DB 14 based on the location information. The route search between them is performed to obtain information on travel time and waypoints. Further, the meeting start time is acquired from the schedule information, and the departure time is set by estimating margin times such as transfer time and lunch time (step S13).

Moreover, it is confirmed whether action support ID51 is registered into user information management DB16. For example, when registered in the action support ID 51 of a restaurant near the travel route from the company to the business trip (the nearest station or transfer station of the company or business trip) (step S14, YES), the restaurant is Determine if it is available. If it is determined from the facility information such as the average stay time at lunch time at the restaurant that the user has time to have lunch at the facility (YES in step S15), it is proposed to have lunch at the restaurant.
As a result, the information search / creation unit 18 creates plan information that suggests having lunch at the restaurant with the action support ID 51 registered by the user, in addition to the time when the user goes on a business trip and the travel route to the business trip destination. (Step S16).

After the above batch processing is completed, when the user accesses the action support server 1 with the user terminal 2, the plan information created by the information search / creation unit 18 of the action support server 1 is transmitted from the transmission / reception unit 11 via the Internet 3. To the user terminal 2.
In the user terminal 2, the plan information transmitted from the action support server 1 is received by the transmission / reception unit 23, and the received plan information is displayed on the display unit 25. As a result, the user can confirm the time to go on a business trip and the travel route to the business trip destination, and can know that he can have lunch at a restaurant that he has been interested in after the business trip (step S17).

As described above, according to the present embodiment, a user who sees various advertising media 5 and wants to use the advertised facility in the future uses the action support ID 51 described in the advertising media 5 as the user. If it transmits to the action support server 1 from the terminal 2, the proposal regarding utilization of the facility can be received. Therefore, when receiving a proposal regarding the use of a facility, the user does not need to search for the facility, so that the user's trouble is reduced and the usability is improved.
As a result, the percentage of users who are interested in the advertised facility accessing the action support server 1 increases, so that it is possible to reduce missed needs that have become apparent through the advertisement.

  Also, in the action support server 1, the user can use the facility even if the user forgets about the facility by specifying the timing when the user can use the facility by referring to the user information and transmitting the result to the user terminal. You can notice when you can. Furthermore, when specifying the timing when the user can use the facility, it is possible to propose a timing that is easier for the user to use by considering presence information of the facility.

Further, the action support server 1 manages a history of receiving action support IDs. When the action support ID is described in various advertising media, the user who wants to use the advertised facility in the future transmits the action support ID to the server, so the action support ID managed by the action support server is received from the history received. , You can know the advertising effectiveness of advertising.
Further, by including an advertisement ID for specifying an advertisement medium in which the action support ID is described in the action support ID, it is possible to know the advertising effect for each advertisement medium from the above history.

(Second Embodiment)
FIG. 8 is a block diagram showing an overall configuration of a system including an action support server according to the second embodiment of the present invention.
The system shown in FIG. 8 includes an advertiser Web server 6 connected to the Internet 3 in addition to the components shown in FIG. The web server 6 stores an advertisement homepage 7. The user can browse the contents of the advertisement homepage 7 by accessing the Web server 6 via the Internet 3 using the user terminal 2.

The advertisement homepage 7 is provided with an action support ID transmission button 71. When the user presses the action support ID transmission button 71, a user ID input field is displayed. When the user inputs a user ID there, the user ID and action support ID 51 are automatically sent from the Web server 6 to the action support server 1. Sent. The user ID may be input when the user logs in to the Web server 6.
In the action support server 1 that has received the user ID and the action support ID 51, the action support ID 51 is registered in the same manner as in the first embodiment.

  In the first or second embodiment, the example in which the action support ID 51 including the advertisement ID and the facility ID illustrated in FIG. 2 is transmitted to the action support server 1 when the action support ID 51 is registered has been described. However, it is not always necessary to transmit the action support ID 51 itself, and key information for specifying the action support ID 51 may be transmitted to the action support server 1 to register the action support ID 51. In this case, it is necessary to provide the action support server 1 with means for converting the received key information into the corresponding action support ID. For example, instead of the action support ID decoding unit 13 in FIG. 3, a key information decode unit having a correspondence table of key information and action support ID is provided, and the key information decode unit converts key information into action support ID. You may make it perform. The key information may be information that is completely different from the corresponding action support ID, or may consist of only a part of the action support ID (for example, an advertisement ID).

(Third embodiment)
FIG. 9 is a block diagram illustrating another configuration example of the action support server.
The action support server 101 shown in FIG. 9 includes a computer including an arithmetic processing unit 111, a storage unit 112, interface units (I / F units) 113 and 114, and a bus 115 that interconnects the units. Yes.

When a magnetic disk, semiconductor memory, or other recording medium 116 on which action support processing is recorded is connected to the I / F unit 114, the arithmetic processing unit 111 reads out the action support processing recorded on the recording medium 116, and the storage unit 112 To store. Thereafter, the arithmetic processing unit 111 executes the action support process stored in the storage unit 112, and the transmission / reception unit 11, the ID issuing unit 12, the action support ID decoding unit 13, the facility information management database (shown in FIG. DB) 14, action support information management database (DB) 15, user information management database (DB) 16, registration request history management database (DB) 17, information search / creation unit 18, presence monitoring unit 19, Is realized.
The action support process may be provided via a data communication network such as the Internet 3.

FIG. 10 is a block diagram illustrating another configuration example of the user terminal. In this figure, the same reference numerals as those in FIG. 4 are given to the same components as those shown in FIG.
The user terminal 102 shown in FIG. 10 includes an arithmetic processing unit 121, a storage unit 122, interface units (I / F units) 123 and 124, an operation unit 24, a display unit 25, and a bus that interconnects the units. It is comprised with the computer which consists of 125.

When a magnetic disk, semiconductor memory, or other recording medium 126 in which the action support process is recorded is connected to the I / F unit 124, the arithmetic processing unit 121 reads the action support process recorded in the recording medium 126, and the storage unit 122 To store. Thereafter, the arithmetic processing unit 121 executes the action support process stored in the storage unit 122, and the control unit 21, the storage unit 22, the transmission / reception unit 23, the operation unit 24, and the display unit 25 illustrated in FIG. Is realized.
The action support process may be provided via a data communication network such as the Internet 3.

  The present invention can be used for an action support server and an action support method for providing information supporting a user's action to the user.

It is a block diagram which shows the whole structure of the system containing the action assistance server which concerns on the 1st Embodiment of this invention. It is a figure which shows an example of the data structure of action assistance ID. It is a block diagram which shows the example of 1 structure of an action assistance server. It is a block diagram which shows one structural example of a user terminal. It is a figure which shows the flow of operation | movement at the time of registering action support ID with an action support server. It is a figure which shows the flow of operation | movement until a user proposes the plan information which the action assistance server produced from a user's own schedule input to a user terminal. It is a figure which shows the schedule input screen of a user terminal. It is a block diagram which shows the whole structure of the system containing the action assistance server which concerns on the 2nd Embodiment of this invention. It is a block diagram which shows the other structural example of an action assistance server. It is a block diagram which shows the other structural example of a user terminal.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1,101 ... Action support server, 2,102 ... User terminal, 3 ... Internet, 4 ... Mobile communication network, 5 ... Advertising media, 6 ... Web server, 7 ... Homepage, 11 ... Transmission / reception part, 12 ... ID issuing part, DESCRIPTION OF SYMBOLS 13 ... Action support ID decoding part, 14 ... Facility information management database, 15 ... Action support information management database, 16 ... User information management database, 17 ... Registration request management database, 18 ... Information search and creation part, 19 ... Presence monitoring part , 21 ... control unit, 22 ... storage unit, 23 ... transmission / reception unit, 24 ... operation unit, 25 ... display unit, 51 ... action support ID, 71 ... action support ID transmission button, 111, 121 ... calculation processing unit, 112, 122: storage unit, 113, 114, 123, 124 ... I / F unit, 115, 125 ... bus, 116, 126 ... recording medium.

Claims (4)

Facility information storage means for storing the facility name, location, information about the facility including the nearest station, and the facility ID associated with this information;
Action support information storage means for storing action support information including information on a product or service, or a facility that provides the product or service, and an action support ID associated therewith;
User information storage means for storing information about the user and a user ID associated with the information;
An action of receiving an action support ID and a user ID including a facility ID described in an advertisement medium from a user terminal used by the user, and registering the received action support ID in the user information storage unit in association with the user ID Support registration means;
Receiving means for receiving schedule information including location information of a source and destination and a user ID from a user terminal used by the user;
Based on the received location information of the movement source and the movement destination, the nearest station of the movement source and the movement destination is extracted from the facility information storage means, the movement route between the extracted nearest stations is searched, and the transfer station First information retrieval means for obtaining
Based on the user ID received by the receiving means together with the schedule information, the action support information corresponding to the action support ID registered in the user information storage means is read from the action support information storage means, and the action support ID Second information search means for obtaining facility information near the nearest station or transfer station on the moving route by reading out facility information corresponding to the facility ID included in the facility information storage means ;
A behavior support server comprising: a transmission unit configured to transmit facility information obtained by the second information retrieval unit to the user terminal. In the action support server according to claim 1,
The action support server , wherein the action support ID includes an advertisement ID that specifies an advertisement medium in which the action support ID is described . A program for causing a computer to function as each means constituting the action support server according to claim 1 or 2. A machine-readable recording medium on which the program according to claim 3 is recorded .

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