JP4087889B1 - Communication broadcasting service provision system - Google Patents

Abstract

An event ID of a digital broadcast is used to authenticate whether or not a viewer has actually watched a TV program, and benefits such as TV miles are provided to the viewer who has watched the program.
An event ID assigned to a broadcasted program and broadcast date / time information relating to the broadcast date / time of the program are associated with each other and recorded in a storage means 372 of a collation management system 30 and received from a digital broadcast receiver 20. The event ID and the viewing date / time included in the collation information are compared with the event ID and the broadcasting date / time stored in the storage unit 372 to authenticate whether or not the viewer has watched the program. Then, when the authentication is successful, a privilege such as TV miles is provided to the viewer.
[Selection] Figure 6

Description

  The present invention relates to an information processing technology for providing a communication / broadcast cooperation service utilizing digital broadcasting.

  In recent years, digital broadcasting has rapidly spread. In April 2006, one-segment broadcasting (one-segment broadcasting), which is a digital terrestrial broadcast distributed to mobile communication devices such as mobile phones, started broadcasting. (Nomura Research Institute) and 34.8 million units (Yano Research Institute) are expected. Further, in July 2011, it is scheduled to completely shift from the current analog broadcasting to digital broadcasting.

  In recent years, electronic money such as Edy and Suica has been rapidly spread. For example, Edy is electronic money that uses non-contact type IC cards, etc., but the cumulative number of issued Edy cards is approximately 17 million in April 2006, and Edy can be used with non-contact type ICs installed on mobile phones. Mobile phone terminals (Osaifu-Keitai) exceeded 10 million contracts in January 2006 (2006 White Paper on Information and Communication).

Against this background, the present applicant, in order to realize a service that takes advantage of the characteristics of digital broadcasting, digital broadcasting for verifying whether the viewer was watching in real time when the program was broadcast Patents have already been acquired for basic technology related to systems (Patent Document 1). According to this patented invention, by performing authentication using event ID, which is secure information linked with broadcasting facilities, point services, mileage, electronic coupons, etc. are only given to viewers who have actually watched a specific TV program. Digital content (privileges) can be provided.
Japanese Patent No. 3842281

  By the way, Patent Document 1 discloses a basic technique of performing authentication as to whether or not a specific program has been viewed using an event ID in a digital broadcasting system.

  Therefore, an object of the present invention is to provide an application technology of a communication / broadcast cooperation service using digital broadcasting based on the above basic technology. Some specific aspects according to the present invention use an event ID and viewing date and time to authenticate whether or not a viewer has actually watched a specific TV program, and point services, mileage, electronic coupons, etc. It provides benefits.

  In order to solve the above problems, a communication broadcast cooperative service providing system according to the present invention includes a digital broadcast transmission system that transmits a digital broadcast, a digital broadcast receiver that receives the digital broadcast, and whether a viewer has watched the program. A collation management system for collating them. Here, the digital broadcast transmission system includes means for transmitting digital broadcast program data including an event ID that is an identifier assigned to each program in order to uniquely identify the program. The digital broadcast receiver also acquires a digital broadcast receiving means for receiving digital broadcast program data sent from the digital broadcast sending system, acquires an event ID from the digital broadcast program data received by the digital broadcast receiving means, and views the program. Viewing information acquisition means for recording in the viewing information storage means in association with viewing date / time information relating to the date / time, event ID stored in the viewing information storage means, and viewing stored in the viewing information storage means in association with the event ID Sending means for sending collation information including date and time information. Further, the collation management system receives the digital broadcast program data transmitted from the digital broadcast transmission system, and stores the event ID assigned to the program and the broadcast date / time information related to the broadcast date / time of the program in association with each other. Storage means, communication means for receiving verification information sent from the digital broadcast receiver, event ID and viewing date / time included in the verification information received by the communication means, and event ID and broadcast stored in the on-air information storage means Collating means for comparing the date and time and authenticating whether or not the viewer has watched the program.

  The verification management system further includes privilege granting means for transmitting information related to a privilege when the viewer is authenticated to view the program as a result of authentication by the verification means, and the digital broadcast receiver includes the privilege granting means. It is preferable to include a privilege storage unit that stores information related to the privilege when the information related to the privilege transmitted by the method is received.

  In the present invention, “privilege” is a general term for incentives given to consumers and the like mainly as a sales promotion method in commercial transactions. Specifically, point services, mileage, coupons, and the like are included. In general, the “point service” includes a service in which points are added according to the amount of money used, usage status, etc., and benefits such as prizes and discounts can be received in exchange for a certain number of points. “Mileage” is a type of point service and is a service that can receive various benefits according to the degree of use of a predetermined service (aircraft or the like). The “coupon” includes a service that can receive benefits such as a free gift or a discount in exchange for a coupon printed on a printed matter or a screen.

  Furthermore, the communication / broadcasting cooperation system further includes a store terminal including an information terminal device installed in a retail store or a commercial transaction server that manages an electronic commercial transaction site, and the store terminal receives the collation information transmitted from the digital broadcast receiver. It is preferable to include means for transmitting the received verification information to the verification management system, and means for receiving information related to the privilege transmitted from the verification management system and transmitting the information to the digital broadcast receiver.

  Preferably, when the store terminal receives the information related to the privilege transmitted from the verification management system, the store terminal reduces the settlement of the user of the digital broadcast receiver instead of transmitting the information to the digital broadcast receiver.

  The service providing method according to the present invention includes a digital broadcast transmission system for transmitting a digital broadcast, a digital broadcast receiver for receiving a digital broadcast, and a verification management system for verifying whether or not a viewer has watched a program. In the communication / broadcasting cooperative service providing system, the digital broadcast transmission system includes an event ID that is an identifier assigned to each program in order to uniquely identify the program. A step of transmitting the digital broadcast program data; and the collation management system receives the digital broadcast program data transmitted from the digital broadcast transmission system, receives the event ID assigned to the program, and the broadcast date / time information relating to the broadcast date / time of the program; Are recorded in the on-air information storage means in association with each other, and the digital broadcast receiver A step of receiving digital broadcast program data transmitted from the digital broadcast transmission system, and a digital broadcast receiver acquires an event ID from the received digital broadcast program data, and views the data in association with viewing date / time information regarding the program viewing date / time. A step of recording in the information storage means, and the digital broadcast receiver includes an event ID stored in the viewing information storage means and viewing date and time information stored in the viewing information storage means in association with the event ID A step of transmitting information, a step of the collation management system receiving the collation information transmitted from the digital broadcast receiver, an event ID and viewing date / time included in the received collation information, and an on-air information storage By comparing the event ID and broadcast date and time stored in the means, the viewer views the program Comprising a step of authenticating whether a.

  Further, the service providing method includes a step in which the verification management system transmits information related to the privilege when the viewer is authenticated as a result of the authentication, and the digital broadcast receiver transmits the information related to the privilege. It is preferable to include a step of storing information related to the benefit when received.

  Also, the collation management system according to the present invention receives digital broadcast program data of a program being broadcast, and stores an event ID assigned to the program and broadcast date / time information related to the broadcast date / time of the program in association with each other. Storage means, communication means for receiving verification information sent from the digital broadcast receiver, event ID and viewing date / time included in the verification information received by the communication means, and event ID and broadcast stored in the on-air information storage means Collating means for comparing the date and time and authenticating whether or not the viewer has watched the program.

  Furthermore, it is preferable to further include privilege granting means for transmitting information related to a privilege to the digital broadcast receiver when the viewer is authenticated to view the program as a result of authentication by the verification unit.

  Preferably, the on-air information storage unit stores a matching condition that defines a condition for authenticating whether or not the viewer has watched the program in association with the event ID. If the verification condition is satisfied, the viewer authenticates that the viewer has watched the program.

  More preferably, the on-air information storage means stores bonus grant information that defines information related to the grant of the bonus in association with the event ID, and the bonus grant means refers to the bonus grant information to the viewer. Determine the benefits to give.

  The service providing method according to the present invention provides a service by authenticating that a viewer has watched a program by autonomous control of a computer, and receives digital broadcast program data of a program being broadcast. And storing the event ID assigned to the program in association with the broadcast date / time information relating to the broadcast date / time of the program in the on-air information storage means, and receiving the verification information sent from the digital broadcast receiver; Comparing the event ID and viewing date / time included in the received verification information with the event ID and broadcasting date / time stored in the on-air information storage means to authenticate whether or not the viewer has watched the program; Is provided.

  In this case, it is preferable that the method further includes a step of transmitting information related to the benefit to the digital broadcast receiver when the viewer is authenticated to view the program as a result of the authentication.

  The program of the present invention causes a computer to execute each step of the service providing method of the present invention. The program of the present invention can be installed or loaded on a computer through various recording media such as an optical disk such as a CD-ROM, a magnetic disk, or a semiconductor memory, or via a communication network.

  In this specification and the like, the means does not simply mean a physical means, but includes a case where the functions of the means are realized by software. Further, the function of one means may be realized by two or more physical means, or the functions of two or more means may be realized by one physical means.

  According to the communication broadcasting cooperation service providing system and the service providing method of the present invention, it is possible to provide added value such as coupons and points to the TV viewer by using the event ID. In addition, it is possible to provide a system for obtaining a privilege such as a discount when a TV viewer visits a store or accesses an EC site.

  Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, the same code | symbol is attached | subjected to the same element and the overlapping description is abbreviate | omitted.

  FIG. 1 is a block diagram showing a schematic configuration of a communication / broadcast cooperation service providing system 100 according to an embodiment of the present invention. As shown in FIG. 1, the communication broadcast cooperative service providing system 100 includes a digital broadcast transmission system 10, a digital broadcast receiver 20, and a verification management system 30. The digital broadcast transmission system 10 and the verification management system 30 are configured to be mutually connectable via a dedicated or public transmission path 40. The digital broadcast receiver 20 and the verification management system 30 are configured to be mutually connectable via a dedicated or public communication line 50. Further, a store terminal 60 installed in a store such as a convenience store or a retail store is configured to be connectable to the communication line 50. The digital broadcast receiver 20 receives a digital broadcast transmitted from the digital broadcast transmission system 10.

  The digital broadcast transmission system 10 corresponds to a so-called broadcast station, and adds BML received from a BML generation server (not shown) to video data for a program including audio data and image (moving image) data, It has a function of transmitting a digital broadcast program. The BML generation server generates BML content (hereinafter also simply referred to as “BML”) described based on BML (Broadcast Markup Language), which is a page description language for data broadcasting, and data broadcasting content. Is a computer server for creating

  The digital broadcast receiver 20 is a terminal device that can receive and watch a digital broadcast program transmitted from the digital broadcast transmission system 10. As an embodiment of the digital broadcast receiver 20, a portable terminal device such as a mobile phone corresponding to terrestrial digital broadcast (one-segment broadcasting) for mobile is particularly preferable. For example, a personal computer including a one-segment tuner ( PC), a set top box (STB) capable of receiving digital broadcasting, and the like are applicable. Further, the digital broadcast receiver 20 does not necessarily need to be configured by a single device, and for example, may be regarded as being composed of a digital television capable of receiving digital broadcasts and a mobile phone having a two-dimensional code reading function. . Note that an analog broadcast receiving television equipped with a terrestrial digital receiving tuner may be used.

  The collation management system 30 has a function of collecting service information information (hereinafter referred to as “SI information”) of broadcasted programs and storing part or all of the service information information. Preferably, SI information is received from the digital broadcast transmission system 10. The SI information includes an event ID. Further, based on the information transmitted from the digital broadcast receiver 20, a function is provided for checking and judging whether the user (viewer) of the digital broadcast receiver 20 has actually viewed the broadcasted program. ing.

  The transmission path 40 is a transmission path (line) for transmitting information by broadcasting or communication, and is a line capable of transmitting digital broadcast program SI information and the like between the digital broadcast transmission system 10 and the verification management system 30. It is. The transmission path 40 may be any one of, for example, a broadcast network, the Internet, a LAN, a dedicated line, a packet communication network, a telephone line, an in-company network, other broadcast communication lines, a combination thereof, etc. It doesn't matter if it's wireless.

  The communication line 50 is a communication line capable of transmitting and receiving information for verifying viewing of a digital broadcast program between the digital broadcast receiver 20 and the verification management system 30. The communication line 50 may be any of, for example, the Internet, a LAN, a dedicated line, a packet communication network, a telephone line, a corporate network, infrared communication, other communication lines, combinations thereof, and the like, wired or wireless It doesn't matter if it is.

  The store terminal 60 is a computer terminal device installed in a retail store such as a convenience store or a department store. For example, it is assumed that a POS cash register terminal or a multipurpose information terminal installed at a convenience store is used. Moreover, it is preferable to provide a reader (reading device) for using electronic money or the like. In the present embodiment, information is acquired from the digital broadcast receiver 20, and information can be exchanged with the verification management system 30 via the communication line 50.

  FIG. 2 is a block diagram illustrating an example of a schematic configuration of the digital broadcast transmission system 10. In this embodiment, the digital broadcast transmission system 10 includes a program information input terminal 110, a data server 112, an EPG (electronic program guide) generation system 114, a multiplex system control system 116, and a video playback start control apparatus 118. Video material (VTR, various banks such as program banks and CM banks, studios, etc.) 120, switcher 122, high-definition video encoding device 124, standard video encoding device 126, multiplexing device 128, and modulator 130 is comprised. Since each component is known in ordinary digital broadcast transmission facilities, detailed description is omitted.

  In the present invention, an event ID used for authenticating whether or not the viewer has watched a predetermined program is automatically given at the program information input terminal 110. The event ID assigned here is modulated into a digital broadcast signal via the data server 112, the EPG generation system 114, the multiplexing device 128, and the modulator 130, and broadcast.

  FIG. 3 is a block diagram illustrating an example of a schematic configuration of the digital broadcast receiver 20. In the present embodiment, the digital broadcast receiver 20 includes a digital broadcast antenna 210 that receives a digital broadcast, and a tuner 212 that converts the received digital broadcast signal into a signal that can be viewed by an output unit. The received signal is transmitted to the TS decoder 214, and the header portion, the video data, and the BML are extracted. The audio decoder 216 decodes the video data decoded by the TS decoder 214 to extract audio data, and outputs audio from the speaker 218. The image decoder 220 extracts the image data by combining the video data decoded by the TS decoder 214, and outputs an image such as a moving image by the display device 222.

  The digital broadcast receiver 20 stores the CPU 224 that controls the operation and processing of the digital broadcast receiver 20, the ROM and / or RAM 226 that stores programs and necessary data, and the BML decoded by the TS decoder 214. The NVRAM 228 for storing the BML browser for reproducing the content described in BML, and the event ID acquisition unit 230 that acquires the event ID from the header portion decoded by the TS decoder 214 using a receiver control unit (not shown) and sends the event ID to the NVRAM 228. A communication interface 232 for data communication with the collation management system 30, a bus 234 connecting them, and an antenna 236 for data communication.

  The event ID is an identifier typically given to a digital broadcast program for each program in order to identify each program in the digital broadcast. As the event ID, an identifier (event ID) originally used in the electronic program guide (EPG) is preferably diverted to an application such as authentication of program viewing in the present invention. Further, instead of assigning event IDs in units of one program, event IDs may be assigned in units smaller than the program, for example, one corner or CM in the program.

  The event ID acquisition unit 230 may be configured by hardware such as a dedicated semiconductor chip, or may be configured by software that implements a desired function by executing a program stored in a ROM or the like.

  FIG. 4 is a block diagram illustrating an example of a functional configuration of the digital broadcast receiver 20. The digital broadcast receiver 20 includes, as main components in the present embodiment, a digital broadcast receiving unit 250 that receives a digital broadcast from the digital broadcast transmission system 10, and a control unit 260 that controls the entire operation of the digital broadcast receiver 20. A storage unit 280 for storing necessary data, and a communication unit 290 for performing data communication with the collation management system 30. The control unit 260 further includes a decoding unit 262, a BML reading unit 264, a viewing information acquisition unit 266, a collation information transmission unit 268, and a privilege management unit 270. The storage unit 280 further includes a privilege storage unit 282 and a viewing information storage unit 284.

  The digital broadcast receiving means 250 has a function of receiving a signal of a digital broadcast program including video data related to the program and BML that is content data for data broadcasting.

  The decoding unit 262 has a function of taking out header data, video data, and BML from a signal obtained by converting a digital broadcast signal with a tuner, and taking out an audio signal and an image signal (moving image) from the video data. The BML reading unit 264 has a function of interpreting BML and playing back content, and is implemented by, for example, a BML browser.

  The viewing information acquisition unit 266 has a function of acquiring information related to viewing when a program is viewed on the digital broadcast receiver 20 and storing the information in the viewing information storage unit 284. Information about viewing includes at least an event ID. The viewing information acquisition unit 266 acquires the event ID from the digital broadcast signal received by the digital broadcast receiver 20 and stores it in the viewing information storage unit 284. At this time, it is preferable to acquire the event ID included in the header part extracted by the decoding unit 262.

  Also, the viewing information acquisition unit 266 acquires information about the viewing date and time when a program is viewed on the digital broadcast receiver 20, and associates it with the event ID of the program being viewed in the viewing information storage unit 284. It is preferable to memorize. At this time, the viewing date and time may be recorded discontinuously every predetermined time during program viewing, or may be recorded from the time when viewing of a certain program is started to the time when viewing is finished. Further, a command for instructing acquisition of the viewing date / time may be embedded in the BML, and the viewing date / time may be recorded when the command is executed. Furthermore, in the case of a viewer participation type program, it is preferable to record the date and time when the viewer takes action on the program.

  Note that the viewing information acquisition unit 266 preferably acquires the viewing date and time using a clock function provided in the digital broadcast receiver 20. In this case, when a recorded program is viewed, information related to the actual viewing date (that is, different from the broadcast date) is stored. Further, in order to suppress the viewing date and time error to substantially zero, it is further preferable that the digital broadcast receiver 20 can receive a standard radio wave for a radio clock and automatically correct the clock error. Further, depending on the collation conditions, it is possible to acquire information related to the broadcast date and time from the SI information and regard it as the viewing date and time.

  The collation information sending unit 268 has a function of generating collation information including at least an event ID based on the information recorded in the viewing information storage unit 284 and sending the collation information to the outside (the collation management system 30, the store terminal 60, etc.). . In this embodiment, it has the function to produce | generate the collation information containing event ID and the viewing date information stored in correlation with the said event ID, and to transmit to the collation management system 30 directly or via the shop terminal 60.

  The privilege management means 270 has a function of managing and controlling data related to a privilege that is given only to a viewer who satisfies a predetermined condition. The privilege includes, for example, digital contents such as points, mileage, coupons, electronic money, music, and wallpaper. For example, when a privilege is given to the viewer, data related to the privilege is stored in the privilege storage means 282. Further, when the viewer uses the privilege, the desired privilege is taken out from the privilege storage unit 282, and the privilege is displayed on a display device or data is transmitted to the outside according to the content of the privilege. For example, if the privilege is a coupon, a coupon image is displayed on the screen. If the privilege is electronic money, the payment information is sent to the electronic money payment system.

  The privilege storage unit 282 records data related to a privilege that is given only to a viewer who satisfies a predetermined condition. The privilege storage means 282 preferably records the number of points received from the verification management system 30 and data such as coupon images. Further, privilege content data (for example, a coupon image or an incoming melody) described in the BML received during the program broadcast is stored in the privilege storage means 282, and only the viewer who satisfies the predetermined condition will receive the content data. May be read.

  The viewing information storage means 284 records information related to viewing when the viewer views the program. In this embodiment, the information regarding the event ID and the viewing date and time acquired by the viewing information acquisition unit 266 is stored. At this time, the event ID of the program being viewed and the viewing date / time are stored in association with each other.

  The communication unit 290 is a communication interface capable of transmitting and receiving information to and from the verification management system 30 via the communication line 50. The communication means 290 may access the verification management system 30 via the direct communication line 50, for example, like the Internet connection function of a mobile phone, or the infrared communication function of the mobile phone (digital broadcast receiver 20). The information may be transmitted to the store terminal 60 to access the verification management system 30 from the store terminal 60 via the communication line 50. Also, code information such as a QR code is displayed on the display device of the digital broadcast receiver 20, and the code information is read by the store terminal 60 and accessed from the store terminal 60 through the communication line 50 to the verification management system 30. Good.

  FIG. 5 is a block diagram illustrating an example of the configuration of the collation management system 30. In the present embodiment, the collation management system 30 includes a receiving unit 350 that receives BML for data broadcasting related to a currently broadcast program and SI information including an event ID from the digital broadcast transmission system 10, and the entire collation management system 30. Control means 360 such as a CPU for controlling processing and operations, storage means 370 including a memory and a storage device for storing various information necessary for processing executed by the collation management system 30, and the digital broadcast receiver 20 or And a communication means 380 for performing data communication with the store terminal 60. Although not shown, an input / output means for inputting / outputting information and a bus connecting these means are provided. Furthermore, the control unit 360 includes an on-air information acquisition unit 362, a collation unit 364, and a privilege grant unit 366. The storage unit 370 includes an on-air information storage unit 372.

  The receiving unit 350 has a function of receiving information from the digital broadcast transmission system 10 via the transmission path 40. The communication unit 380 has a function of transmitting / receiving information to / from the digital broadcast receiver 20 or the store terminal 60 via the communication line 50.

  The on-air information acquisition unit 362 receives a program currently being broadcast from the digital broadcast transmission system 10, acquires an event ID related to the program being broadcast and the broadcast date and time of the program, and associates them with the on-air information. It has a function of recording in the storage means 372. In the present embodiment, the event ID is acquired from the SI information included in the header portion of the digital broadcast signal received from the digital broadcast transmission system 10. As the broadcast date and time, it is preferable to use the broadcast date and time information included in the SI information. Further, the broadcast date and time may be acquired using a clock (timer) function provided in the collation management system 30.

  Further, when the collation condition is set, the collation condition is acquired and stored in the on-air information storage unit 372 in association with the program event ID. The verification condition may be pre-embedded in the BML, and the verification condition may be acquired from the BML of the program being broadcast, or a sponsor or the like can register the verification condition before, during, or after the program broadcast. It may be. The collation condition is a condition for clearing the collation only when the condition is satisfied. For example, when a program is viewed for 20 minutes or more, when a viewer views a predetermined CM, viewer participation A viewing condition such as when a type program is accessed three times or more can be set as a matching condition.

  Moreover, it is preferable to set the expiration date of the event ID as the verification condition. As the expiration date of the event ID, a period after the end of broadcasting may be set such as two weeks from the program broadcast, or a predetermined expiration date may be set such as until July 11th. Even if an event ID that has expired is collated, authentication is not established.

  Thus, in this embodiment, viewing conditions, expiration dates, and the like can be arbitrarily set as collation conditions, so that various services and campaigns according to sponsors' requests and the like can be executed.

  Furthermore, when the privilege grant information which stipulates what privilege to grant is set when the authentication is successful, the privilege grant information is acquired and associated with the event ID of the program in the on-air information storage means 372. Have the function of storing. The privilege grant information may also be embedded in the BML of the program being broadcast and acquired from the BML, as in the above-described collation conditions, or the privilege grant information may be registered directly by a sponsor or the like. In addition, you may prescribe | regulate so that a privilege may differ in privilege provision information according to a viewer's viewing condition. For example, it is assumed that the point quantity is determined according to the viewing time, or if the program is a viewer participation type, a different coupon is provided according to the participation status of the program.

  In addition, a predetermined privilege may be given only to a viewer who satisfies a predetermined condition. At this time, the on-air information acquisition unit 362 stores the matching condition and the privilege grant information in association with each other. Thereby, for example, it becomes possible to give a predetermined privilege only to the viewer who has watched the continuous drama 10 times.

  The verification unit 364 receives the verification information transmitted from the digital broadcast receiver 20 directly or via the store terminal 60 or the like, and stores the event ID and the viewing date / time included in the verification information and the on-air information storage unit 372. The event ID and the broadcast date / time are compared to check whether or not they match. In addition, when a matching condition is recorded in the on-air information storage unit 372 in association with the event ID, it is preferable to check whether the matching condition is satisfied in addition to the matching of the event ID and the viewing date / time information. . Then, when the collation is matched, the fact that the collation is matched is passed to the privilege granting means 366.

  As a result of the collation in the collating unit 364, the privilege granting unit 366 grants a privilege to the viewer when it is verified that the viewer has watched the broadcasted program. It has a function. Moreover, when privilege provision information is set, the privilege provided to a viewer is determined based on the privilege provision information.

  The on-air information storage unit 372 records the event ID and its broadcast date in association with each other. At this time, when a certain program is broadcast, the broadcast start date and time and the broadcast end date may be recorded in association with the event ID of the program, or at every predetermined time during the program broadcast. The event ID of the program being broadcast and the current date / time information may be recorded discontinuously. When collation conditions are set, collation conditions are recorded in association with event IDs. Furthermore, when privilege provision information is set, privilege provision information is recorded in association with the event ID.

  The collation management system 30 is realized by a dedicated or general-purpose computer. At this time, it may be composed of a single computer or may be composed of a plurality of computers distributed on a network. The collation management system 30 is realized by the CPU executing a predetermined program stored in a memory or an external storage device.

  Next, an example of operation | movement of the communication broadcasting cooperation service provision system 100 in this embodiment is demonstrated. Here, using this communication / broadcasting cooperative service providing system 100, a privilege such as mileage is given only to a viewer who has watched a program (hereinafter, in this embodiment, a privilege that can be obtained by a viewer who has been successfully verified is “TV”. A description will be given of an embodiment that realizes a service that provides “mile”.

  In this embodiment, “TV miles” is a type of point service, and miles (mileage) are given according to TV viewing conditions. In exchange for a certain number of miles, benefits such as prizes and discounts are given. It is a service that can be received. This TV mileage is not limited to a point service that is given only to viewers of a specific program, but is preferably a point service that is commonly given across a plurality of programs regardless of program sponsors or the like. . Also, preferably, the viewer can store TV miles in the digital broadcast receiver 20, and a predetermined amount of TV miles can be exchanged for coupons, electronic money, premiums, discounts, and the like.

  FIG. 6 is a flowchart illustrating an example of a flow of processing for giving a TV mile only to a viewer who has watched a specific program using the communication broadcast cooperation service providing system 100.

  First, as a preliminary preparation, the viewer installs an application (hereinafter referred to as “TV mile app”) for storing TV miles in the digital broadcast receiver 20. This TV mile app is a program for causing the digital broadcast receiver 20 to function as viewing information acquisition means 266, verification information transmission means 268, privilege management means 270, privilege storage means 282, and viewing information storage means 284. In the present embodiment, a function for acquiring an event ID from a program being viewed by the TV mile app, a function for storing the acquired event ID in association with viewing date / time information, an event ID and the like according to a viewer instruction, etc. A function of retrieving viewing date information and sending it to the outside, and a function of accumulating TV miles when authentication is successful and TV miles are acquired are realized.

  For example, when the broadcast station broadcasts a preview program or the like from the digital broadcast transmission system 10, the TV mile app installation process uses the TV mile app distribution site location data (URL, etc.) along with video data related to the program. Broadcast including it (S71). Upon receiving the program and data, the digital broadcast receiver 20 extracts the location information of the TV mile distribution site from the received data, and accesses the site indicated by the location information according to the viewer's instruction (S72). Download the mile app (S73). In this way, the digital broadcast receiver 20 installs the TV mile app before the program providing the TV mile service is broadcast.

  The viewer preferably installs the TV mile app in the digital broadcast receiver 20 before the actual program broadcast, but needless to say, it may be installed during the program broadcast. Further, in FIG. 6, the TV mile application distribution server is illustrated as being included in the verification management system 30, but the TV mile application distribution server is not necessarily included in the verification management system 30. A plurality of distribution servers may be used. For example, a TV mile app distribution server may be launched individually by a program sponsor or the like.

  Thereafter, a program providing a TV mile service is broadcast. The verification management system 30 receives SI information from the digital broadcast transmission system 10 during the actual program broadcast (on air). The SI information is preferably received in real time when the program is broadcast. Then, the event ID of the on-air program is acquired from the received SI information, and the event ID is associated with the broadcast date and time information and stored in the on-air information storage unit 372 (S75).

  On the other hand, the viewer receives the program being broadcast by the digital broadcast receiver 20. At this time, the received signal of the received program includes video data related to the program and data including SI information. When receiving the program, the digital broadcast receiver 20 outputs an image / sound based on the video data, acquires an event ID included in the SI information in real time while viewing the program, and obtains the event ID as viewing date / time information. And stored in the viewing information storage means 284 (S76).

  In addition, when a program is viewed on a stationary television or the like, the event ID is displayed by displaying code information such as a two-dimensional code on the television screen and reading it using the code information reader function of the mobile phone. You may make it record on a portable apparatus. In this case, a combination of a stationary television and a portable device corresponds to the digital broadcast receiver 20.

  After the program is over, the viewer goes to a predetermined store with the digital broadcast receiver 20, performs shopping, etc. (S77), and makes at least an event ID via the store terminal 60 when making a payment. The collation information that is included is transmitted to the collation management system 30, and the collation information is authenticated (S78).

  Here, event ID and viewing date information recorded in association with the event ID are used as the collation information. The store terminal 60 acquires the event ID and the viewing date / time information from the digital broadcast receiver 20 and transmits them to the verification management system 30. When a plurality of event IDs are recorded in the digital broadcast receiver 20, the viewer selects a desired event ID from the plurality of event IDs, and sends one event ID and its viewing date / time information. It is preferable to make it. When there are a plurality of pieces of viewing date / time information corresponding to the same event ID, it is preferable that all of the plurality of pieces of viewing date / time information are included in the verification information. By doing this, it becomes possible to authenticate in more detail when the viewer was watching the program.

  Further, the verification information transmitted to the verification management system 30 may include ID information for identifying the digital broadcast receiver 20 or ID information for identifying the store terminal 60. Transmission / reception of information between the digital broadcast receiver 20 and the store terminal 60 may use infrared communication, code information such as a two-dimensional code, or a wired connector connection. . Further, the IC chip of the digital broadcast receiver 20 may be read and written wirelessly from the store terminal 60.

  Then, the collation management system 30 compares the collation information received via the store terminal 60 with the on-air information stored in the on-air information storage unit 372, and determines whether or not the viewer has watched the program. . Specifically, the verification unit 364 searches the on-air information storage unit 372 based on the event ID included in the verification information, identifies the broadcast date / time of the program related to the event ID, and the viewing date / time included in the verification information If the viewing date / time indicated by the information is within the broadcast date / time range, the authentication is successful. In addition, when a matching condition is set in association with the event ID, the authentication is successful when the matching condition is satisfied in addition to the matching of the event ID and the viewing date / time information. On the other hand, in other cases, that is, in the case where verification is not established, authentication failure is assumed.

  When the authentication is successful, the verification management system 30 grants TV miles to the viewer (that is, the user of the digital broadcast receiver 20). At this time, the privilege grant information stored in association with the event ID in the on-air information storage unit 372 includes information regarding the amount of TV mileage granted when authentication is successful (hereinafter also simply referred to as “mile”). Then, the mileage to be granted TV miles is determined based on the information. Also, if privilege grant information is not set, a default value of TV miles is granted.

  When the verification management system 30 finishes verification of the verification information, it returns an authentication result to the store terminal 60. When the authentication is successful, the TV mile newly given by the successful authentication is sent to the store terminal 60. On the other hand, in the case of authentication failure, the fact is returned to the store terminal 60.

  The store terminal 60 performs processing according to the authentication result. When the authentication is successful and the TV mile is given, the viewer selects whether to save the TV mile or use it immediately. When storing TV miles, the miles granted this time are sent to the digital broadcast receiver 20 and the miles are additionally recorded in the privilege storage means 282. Further, when using TV miles, the payment is executed after the amount is reduced according to the granted miles. On the other hand, in the case of authentication failure, payment may be executed as usual.

  FIG. 7 is a flowchart showing another example of the flow of a process of giving TV miles only to viewers who watch a program using the communication / broadcast cooperation service providing system 100.

  First, as a preliminary preparation, it is necessary to install a TV mile app in the digital broadcast receiver 20, which is the same as steps S71 to S73 in the previous embodiment.

  After that, a program providing TV mile service is broadcast. During the program broadcast, the collation management system 30 receives SI information of the program being broadcast, and the digital broadcast receiver 20 acquires the event ID of the program being broadcast. This is also the step S75 and step in the previous embodiment. The same as S76.

  In this embodiment, the verification information is transmitted from the digital broadcast receiver 20 to the verification management system 30 while the program is being viewed or after the program ends. Upon receiving the verification information, the verification management system 30 authenticates whether the viewer has watched the predetermined program based on the event ID included in the verification information (S81).

  The collation information includes at least an event ID as in the previous embodiment, but in the present embodiment, includes an event ID and viewing date information. Then, the collation unit 364 of the collation management system 30 matches these pieces of information with information recorded in the on-air information storage unit 372, and determines whether or not the viewer has watched the program. When the collation condition is set, it is determined whether or not the collation condition is satisfied in addition to the collation of the event ID and the viewing date / time information.

  In the case of successful authentication, the verification management system 30 grants a predetermined amount of TV miles based on the privilege grant information. In this embodiment, the verification management system 30 further refers to a table that defines the exchange ratio between TV miles and electronic money. , Exchange TV miles for electronic money. Then, the electronic money is transmitted to the digital broadcast receiver 20 (S82). It should be noted that, as privilege grant information, it may be specified that electronic money is given, and electronic money may be given from the beginning when authentication is successful.

  When receiving the electronic money from the verification management system 30, the digital broadcast receiver 20 records the electronic money in the privilege storage unit 282. When the digital broadcast receiver 20 has an electronic money function in advance, such as “Osaifu-Keitai”, the electronic money received from the verification management system 30 is stored in the IC chip on the electronic money function side. It is preferable to do so.

  Thereafter, the viewer can freely use the electronic money obtained as the privilege (S83). For example, when shopping at a predetermined store, payment can be made using electronic money obtained as a result of viewing a program.

  In the above embodiment, a terminal device installed in an actual store such as a retail store is described as the store terminal 60. However, a server device that manages an EC site such as a net shop or an auction site on the Internet is used. It can also be assumed. In this case, the viewer accesses a predetermined EC site using the digital broadcast receiver 20 during or after watching the program. The EC site transmits the verification information received from the digital broadcast receiver 20 to the verification management system 30, confirms whether or not the viewer has actually watched the program, and can give a privilege when the authentication is successful. become.

  FIG. 8 is a flowchart showing an example of a flow of processing for giving a coupon only to a viewer who has watched a program using the communication / broadcast cooperation service providing system 100.

  First, when a viewer views a television program, viewing information including the event ID of the program is accumulated in the digital broadcast receiver 20 (S91). The viewer accesses the verification management system 30 at any time and obtains a coupon (S92). At this time, the collation management system 30 authenticates whether or not the program has been viewed based on the collation information received from the digital broadcast receiver 20, issues a coupon only when the authentication is successful, and the digital broadcast receiver of the viewer It is preferable to transmit the coupon information to 20. The coupon information includes a coupon image and a coupon identification ID, and these pieces of information are stored in the privilege storage means 282. And based on a viewer's instruction | indication, the digital broadcast receiver 20 displays the coupon image read from the privilege memory | storage means 282 on a screen. The verification management system 30 may first grant a TV mile to the viewer when authentication is successful, and then issue a coupon in exchange for a predetermined amount of miles.

  Thereafter, the viewer visits a store where the coupon can be used or accesses the EC site and makes a settlement using the coupon (S93). At this time, the validity of the coupon used by the viewer is confirmed. The validity may be confirmed by a clerk or the like visually confirming the coupon image displayed on the screen of the digital broadcast receiver 20 to confirm the validity, but the verification management system 30 confirms the validity of the coupon. Is preferred. Specifically, the store terminal 60 receives the coupon identification ID from the digital broadcast receiver 20, transmits the identification ID to the verification management system 30, and confirms the validity of the coupon based on the identification ID. (S94). When the coupon is valid, settlement is executed according to a discount rate or the like defined in the coupon.

  As described above, according to the present invention, it is possible to provide a system that can check whether or not a viewer has watched a program by using an event ID and viewing date information. Since the event ID is embedded in the digital broadcast, the event ID has at least security higher than that stipulated in the operation regulations for the digital broadcast. In order to utilize such highly secure information, it is possible to reliably determine whether or not the program has been viewed.

  Moreover, according to this embodiment, there exists an effect that added value, such as a point service, a mileage, a coupon, can be provided to a television viewer. This makes it possible to provide a system that can obtain a premium such as a discount when a TV viewer visits a store or accesses an EC site. As a result, TV programs can be used for marketing, and it is possible to encourage visits to stores and access to EC sites, leading to activation of commercial transactions.

  Furthermore, by setting collation conditions such as viewing conditions and expiration dates, the sponsor can develop various campaigns under desired conditions.

  The present invention is not limited to the above-described embodiment, and can be implemented in various other forms without departing from the gist of the present invention. For this reason, the said embodiment is only a mere illustration in all points, and is not interpreted limitedly. For example, the above-described processing steps can be executed in any order or in parallel as long as there is no contradiction in the processing contents.

  Further, in the present embodiment, if an event ID is assigned for each CM, it is possible to give a privilege such as a TV mile depending on whether or not a predetermined CM is actually viewed.

  Further, when the expiration date of the event ID is described in the BML of the program being broadcast, when the digital broadcast receiver 20 records the event ID in the viewing information storage unit 284, information on the expiration date of the event ID. Are preferably recorded in association with each other. Then, when the expiration date of the unverified event ID is approaching, a reminder indicating that the expiration date is near may be displayed on the display screen of the digital broadcast receiver 20.

1 is a block diagram illustrating a schematic configuration of a communication broadcast cooperation service providing system 100. FIG. 1 is a block diagram illustrating an example of a schematic configuration of a digital broadcast transmission system 10. FIG. 2 is a block diagram illustrating an example of a schematic configuration of a digital broadcast receiver 20. FIG. 2 is a block diagram illustrating an example of a functional configuration of a digital broadcast receiver 20. FIG. 2 is a block diagram illustrating an example of a configuration of a verification management system 30. FIG. It is a flowchart which shows an example of the flow of a process which gives a TV mile only to the viewer who watched the program using the communication broadcasting cooperation service provision system. It is a flowchart which shows another example of the flow of a process which gives a TV mile only to the viewer who watched the program using the communication broadcasting cooperation service provision system. It is a flowchart which shows an example of the flow of the process which gives a coupon only to the viewer who watched the program using the communication broadcasting cooperation service provision system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Digital broadcast transmission system 20 Digital broadcast receiver 30 Collation management system 40 Transmission path 50 Communication line 60 Shop terminal 100 Communication broadcast cooperation service provision system 250 Digital broadcast receiving means 260 Control means 262 Decoding means 264 BML reading means 266 Viewing information acquisition means 268 Verification information sending means 270 Benefit management means 280 Storage means 282 Benefit storage means 284 Viewing information storage means 290 Communication means (sending means)
350 Receiving means 360 Control means 362 On-air information acquisition means 364 Verification means 366 Benefit granting means 370 Storage means 372 On-air information storage means 380 Communication means

Claims (14)

A communication broadcast cooperative service providing system comprising: a digital broadcast transmission system that transmits digital broadcasts; a digital broadcast receiver that receives digital broadcasts; and a verification management system for verifying whether a viewer has viewed a program. In
The digital broadcast transmission system includes:
Means for transmitting digital broadcast program data including an event ID that is an identifier assigned to each program in order to uniquely identify the program,
The digital broadcast receiver
Digital broadcast receiving means for receiving digital broadcast program data transmitted from the digital broadcast transmission system;
Viewing information acquisition means for acquiring an event ID from the digital broadcast program data received by the digital broadcast receiving means, and recording the event ID in association with viewing date / time information relating to the viewing date / time of the program;
Sending means for sending collation information including an event ID stored in the viewing information storage means and viewing date and time information stored in the viewing information storage means in association with the event ID;
The verification management system includes:
On-air information storage means for receiving digital broadcast program data transmitted from the digital broadcast transmission system, and storing event IDs assigned to the programs and broadcast date and time information related to the broadcast date and time of the programs in association with each other;
Communication means for receiving verification information sent from the digital broadcast receiver;
Whether the viewer has watched the program by comparing the event ID and viewing date / time included in the verification information received by the communication means with the event ID and broadcasting date / time stored in the on-air information storage means. A verification means for authenticating,
When the viewer takes an action on a viewer participation program, the viewing information acquisition means records the date and time when the action was taken in association with the event ID as the viewing date and time information ,
An expiration date is set for the event ID stored in the on-air information storage means,
The collating means determines that authentication is not established when the event ID to be collated exceeds the expiration date.
A communication broadcasting cooperation service providing system characterized by the above. The verification management system includes:
As a result of authentication by the verification means, when it is authenticated that a viewer has watched the program, a privilege granting means for transmitting information related to the privilege is provided,
The digital broadcast receiver
When receiving information related to the privilege transmitted by the privilege granting means, a privilege storage means for storing information related to the benefit is provided.
The communication broadcasting cooperation service providing system according to claim 1. The communication broadcast cooperation system further comprises a store terminal consisting of an information terminal device installed in a retail store or a commercial transaction server that manages an electronic commercial transaction site,
The store terminal
Means for receiving the verification information sent from the digital broadcast receiver, and transmitting the received verification information to the verification management system;
Receiving information related to the privilege transmitted from the verification management system, and transmitting the information to the digital broadcast receiver.
The communication broadcast cooperation service providing system according to claim 2. The store terminal
When receiving the information related to the privilege transmitted from the verification management system, instead of transmitting to the digital broadcast receiver, the payment of the user of the digital broadcast receiver is reduced.
The communication / broadcasting cooperative service system according to claim 3. A communication broadcast cooperative service providing system comprising: a digital broadcast transmission system that transmits digital broadcasts; a digital broadcast receiver that receives digital broadcasts; and a verification management system for verifying whether a viewer has viewed a program. And providing a service to the viewer,
The digital broadcast transmission system transmitting digital broadcast program data including an event ID which is an identifier assigned to each program in order to uniquely identify the program;
The collation management system receives the digital broadcast program data transmitted from the digital broadcast transmission system, broadcasts the event ID assigned to the program, the expiration date of the event ID, and the broadcast date / time information regarding the broadcast date / time of the program And associating with the on-air information storage means,
The digital broadcast receiver receiving the digital broadcast program data transmitted from the digital broadcast transmission system;
The digital broadcast receiver acquires an event ID from the received digital broadcast program data, records the event ID in association with the viewing date / time information related to the viewing date / time of the program,
The digital broadcast receiver sending out collation information including an event ID stored in the viewing information storage means and viewing date and time information stored in the viewing information storage means in association with the event ID; ,
The verification management system receiving verification information sent from the digital broadcast receiver;
Whether the viewer has watched the program by comparing the event ID and viewing date / time included in the received matching information with the event ID and broadcasting date / time stored in the on-air information storage means by the matching management system. Authenticating whether or not,
With
Step of recording the viewing information storing means, when the viewer take action against audience participation program, recorded in association with the event ID the date and time that caused the action as the viewing date information ,
In the authenticating step, if the event ID to be verified exceeds the expiration date, the authentication is not established.
And providing a service. When the verification management system is authenticated as a result of the authentication that a viewer has watched the program, a step of transmitting information related to a privilege;
When the digital broadcast receiver receives information related to the privilege, storing information related to the privilege;
The service providing method according to claim 5. On-air information storage that receives digital broadcast program data of a program being broadcast, and stores an event ID assigned to the program, an expiration date of the event ID, and broadcast date / time information related to the broadcast date / time of the program in association with each other Means,
A communication means for receiving verification information transmitted from the digital broadcast receiver;
Whether the viewer has watched the program by comparing the event ID and viewing date / time included in the verification information received by the communication means with the event ID and broadcasting date / time stored in the on-air information storage means. Verification means to authenticate;
With
The viewing date and time included in the collation information is recorded in the digital broadcast receiver as the viewing date and time information when the viewer takes action on the viewer participation type program. Monodea is,
The collating means determines that authentication is not established when the event ID to be collated exceeds the expiration date.
A collation management system characterized by that. As a result of authentication by the verification means, when it is authenticated that a viewer has watched the program, privilege granting means for transmitting information related to the benefit to the digital broadcast receiver;
The verification management system according to claim 7, further comprising: The on-air information storage means includes
In association with the event ID, further storing a matching condition that defines a condition for authenticating whether or not the viewer has watched the program,
The verification means authenticates that the viewer has watched the program when the verification condition is satisfied;
The collation management system according to claim 7 or 8, wherein The on-air information storage means includes
In association with the event ID, further memorizing privilege grant information defining information related to grant of privilege,
The privilege granting means determines a privilege to be given to a viewer with reference to the privilege grant information.
The collation management system according to claim 8. A method for providing a service by authenticating that a viewer has watched a program under the control of a computer,
The digital broadcast program data of the program being broadcast is received, the event ID assigned to the program, the expiration date of the event ID, and the broadcast date / time information regarding the broadcast date / time of the program are associated with each other in the on-air information storage means Memorizing step;
Receiving collation information sent from the digital broadcast receiver;
Comparing the event ID and viewing date / time included in the received verification information with the event ID and broadcasting date / time stored in the on-air information storage means to authenticate whether or not the viewer has watched the program; When,
With
The viewing date and time included in the collation information is recorded in the digital broadcast receiver as the viewing date and time information when the viewer takes action on the viewer participation type program. Monodea is,
In the authenticating step, if the event ID to be verified exceeds the expiration date, the authentication is not established.
A method characterized in that. As a result of the authentication, when it is verified that a viewer has watched the program, a step of transmitting information related to a privilege to the digital broadcast receiver;
The method of claim 11, further comprising:   A program for causing a computer to execute the method according to claim 11. The computers that make up the digital broadcast receiver
Viewing information acquisition means for obtaining an event ID from digital broadcast program data received by the digital broadcast receiving means, and recording the event ID in association with viewing date / time information relating to the viewing date / time of the program being viewed, in the viewing information storage means, and the viewing information storage Sending means for sending verification information including an event ID stored in the means and viewing date information stored in the viewing information storage means in association with the event ID;
A program that functions as
When the viewer takes an action on the viewer participation program, the viewing information acquisition means records the date and time when the action was taken in association with the event ID as the viewing date and time information ,
An expiration date is set for the event ID stored in the on-air information storage means,
The program according to claim 1, wherein the collating means determines that authentication is not established when an event ID to be collated exceeds an expiration date .

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