KR20070016301A - Apparatus for providing mobile coupon and method thereof - Google Patents

Abstract

The present invention relates to an apparatus and method for providing a mobile coupon, and more particularly, to an apparatus and method for providing a mobile coupon for providing a mobile coupon associated with interactive TV broadcast contents to a mobile communication terminal.

The present invention is a device for transmitting a mobile coupon of an affiliated store associated with a two-way broadcast program to the destination of the mobile communication terminal input from the user terminal, the merchant DB, the mobile communication terminal is stored in association with the merchant identifier issuing coupons; Interface means for receiving a coupon request signal and a merchant identifier including the number, according to the coupon issuance information of the merchant retrieved by the merchant identifier received from the interface means in the merchant DB, generates a mobile coupon containing the coupon identifier to the coupon DB Coupon generating means for storing and coupon transmitting means for transmitting the mobile coupon to the mobile terminal number.

The present invention provides a mobile coupon associated with a two-way broadcast program to a mobile communication terminal by using a two-way TV, thereby eliminating the inconvenience of searching a merchant on a website for providing a coupon as in the prior art.

Interactive broadcasts, coupons, additional information, mobile phones, merchants

Description

Mobile coupon providing apparatus and method thereof

1 is a system configuration for implementing a mobile coupon providing method according to an embodiment of the present invention,

Figure 2 is a block diagram of a mobile coupon providing apparatus according to an embodiment of the present invention,

3 is a diagram illustrating an affiliated store record stored in the affiliated store DB of FIG. 2;

4 is a diagram illustrating a coupon record stored in the coupon DB of FIG.

5 is a flowchart illustrating a mobile coupon providing method according to an embodiment of the present invention;

6 is a flowchart illustrating a coupon generation step of the mobile coupon providing method of FIG. 5 in detail;

7 is a diagram illustrating a state in which a bidirectional broadcast is provided to a user;

8 illustrates a coupon request user interface screen that may be provided to a user.

9 is a flowchart illustrating a coupon authentication step of the mobile coupon providing method of FIG. 5 in detail;

10 illustrates a mobile coupon stored and displayed in a mobile communication terminal.

<Description of Symbols for Major Parts of Drawings>

10: user terminal 20: mobile communication terminal

30: digital data network 40: mobile communication network

50: two-way broadcast server 60: merchant terminal

100: mobile coupon providing device 110: interface unit

120: coupon generation unit 130: coupon transmission unit

140: coupon authentication unit 150: additional information providing unit

160: Merchant DB 170: Coupon DB

The present invention relates to an apparatus and method for providing a mobile coupon, and more particularly, to an apparatus and method for providing a mobile coupon for providing a mobile coupon associated with interactive TV broadcast contents to a mobile communication terminal.

Recently, in addition to digitalization of communication networks, broadcasting networks are also evolving toward digitalization as media are diversified from terrestrial waves to cables and satellites. Digitization of communication networks and broadcasting networks removes the distinction between communication and broadcasting and enables new broadcasting services such as 'bidirectional broadcasting'.

Interactive TV service is a service that provides digital multimedia contents such as games, education, and living information through a TV, and enables a viewer to use various services through a simple remote control operation.

Interactive TV is a TV that decides what viewers will watch and when, and it can be varied into Smart TV, Enhanced TV, Intelligent TV, and Internet TV (IP-TV). It refers to a TV that is functionally integrated with Internet service, data broadcasting service, and PVR (Personal Video Recorder) function.

The interactive TV service does not unilaterally transmit a program in a broadcasting station like a conventional broadcasting, but may interact with each other between a viewer and a broadcasting station. To this end, the broadcasting station may additionally produce content that implements the interactive function in addition to the program and transmit the content to the viewer, and the viewer may express intention through a return channel.

Two-way TV service can be divided into two types.

The first type is an enhanced service that provides additional information related to the program. In the linked service, the additional information may be provided in the same channel where the program is provided because the additional information is linked with the program. That is, the additional information is transmitted using the spare frequency band within the frequency band allocated for program transmission. Additional information provided by the linked service may include program performer and shooting location information, athlete and score information of a sports event, and more detailed information in an advertisement.

When providing additional information through the same channel as the program, if the user presses the interactive service button on the remote control while viewing the program, the program screen is switched to the interactive service screen, and the free space created when the original program screen is reduced in size. A menu for selecting additional information is displayed. At this time, the user can select the desired menu by using the direction buttons or the number buttons of the remote control to use the corresponding information.

The second type is a virtual channel that provides information that is not related to the program. Unlike a linked service, a standalone service generally uses a separate frequency band because information provided is not related to a program. In the stand-alone service, the viewer can select a separate channel and use the information, so it can operate as a paid channel based on the subscriber.

Services that can be provided through the stand-alone service include news, life information, weather forecasting information providing services, home shopping, e-commerce services such as stock trading, communication services such as TV-mail, chat, etc. Electronic Program Guide (EPG) Services.

As such, when information is provided using a separate channel from the program, the user can change the channel with the remote controller and select the desired menu to use the corresponding information.

On the other hand, a coupon means a discount coupon of a product or service and an exchange ticket of a product or service in order to promote the sale of the product or to advertise the product or service. Such coupons are generally made of paper. Recently, as the use of mobile communication services is popularized, barcodes downloaded to mobile communication terminals can perform a function of coupons, thereby diversifying the form of coupons.

Conventionally, the process of downloading a mobile coupon to a mobile communication terminal, when the network operator, etc. first publish the mobile coupon of the merchant with the merchant's product information on their website, the user can visit the website to download the coupon After the access number is found, a process of requesting a mobile coupon to be downloaded to a mobile communication terminal through a WAP (Wireless Application Protocol) or the like is transmitted to the mobile terminal.

The conventional method for providing a mobile coupon is inconvenient that a user must visit a site that provides a mobile coupon and go through a certain procedure after confirming a merchant that provides the coupon.

If a mobile coupon is provided in connection with a two-way broadcasting program, the user can download the mobile coupon to the mobile communication terminal while watching live information on the affiliated store in real time. You can reduce the inconvenience of searching on your site.

Accordingly, there is a need for a new type of mobile coupon providing apparatus and method for providing a mobile coupon associated with a bidirectional broadcasting program to a mobile communication terminal.

The present invention has been made to meet the above demands, and provides a mobile coupon providing apparatus and method for providing a mobile coupon associated with a two-way broadcast program to a mobile communication terminal using a two-way TV and authenticate the same. There is this.

Other objects and advantages of the invention will be described below and will be appreciated by the embodiments of the invention. Furthermore, the objects and advantages of the present invention can be realized by means and combinations indicated in the claims.

The present invention for achieving the above object is a device for transmitting a mobile coupon of the affiliated store associated with a two-way broadcast program to the destination of the mobile communication terminal input from the user terminal, the coupon issuance information of the merchant and the merchant identifier In accordance with the merchant DB stored in association, the interface means for receiving the coupon request signal and the merchant identifier including the mobile terminal number, the merchant issuing information of the merchant retrieved by the merchant identifier received from the interface means in the merchant DB, Coupon generation means for generating a mobile coupon containing a coupon identifier and stored in the coupon DB and a coupon transmission means for transmitting the mobile coupon to the mobile terminal number.

In another aspect, the present invention receives a coupon identifier of a mobile coupon stored and displayed in the mobile communication terminal from the merchant, and the coupon authentication to determine the validity of the mobile coupon by searching for a mobile coupon matching the coupon identifier in the coupon DB Means may further comprise.

In another aspect, the present invention is a method for transmitting a mobile coupon of the affiliated store associated with a two-way broadcast program to the destination of the mobile terminal number input from the user terminal, the merchant DB generation step of storing the coupon issuance information of the affiliated store associated with the merchant ID Receiving a coupon request signal and the merchant identifier including the mobile communication terminal number, according to the coupon issuance information of the merchant retrieved by the occasional merchant identifier, the coupon to generate a mobile coupon containing the coupon identifier and stores in the coupon DB And generating a coupon transmitting step of transmitting the mobile coupon to the mobile communication terminal number.

Herein, the coupon identifier of the mobile coupon is preferably in the form of a barcode.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only one of the most preferred embodiments of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

1 is a system configuration for implementing a mobile coupon providing method according to an embodiment of the present invention.

As shown in FIG. 1, a system for implementing a mobile coupon providing method according to an exemplary embodiment of the present invention includes a user terminal 10, a mobile communication terminal 20, a digital data network 30, and a mobile communication network 40. ), The interactive broadcast server 50, the mobile coupon providing apparatus 100 and the merchant terminal 60.

Herein, the mobile coupon functions as a discount coupon of a product / service that can be used in an affiliated store or an exchange ticket of a product / service, and means a barcode that can be displayed as a file and displayed externally in a mobile communication terminal.

Hereinafter, the affiliated store will be described with an example of a restaurant, but the affiliated store is not limited thereto. For example, the affiliated store is a store that sells goods / services such as a movie, a play, a book, a record, a beauty salon, a trip, etc. .

The user terminal 10 is a means for requesting to transmit the mobile coupon associated with the program being broadcast to the mobile communication terminal 20, may comprise a set-top box and a digital TV operating as a remote control.

The user terminal 10 receives and outputs a broadcast program from the bidirectional broadcast server 50, and outputs a user response signal input through a remote controller, for example, a mobile coupon request signal, etc. through a return channel. To send). Herein, the mobile coupon request signal preferably includes a mobile communication terminal number which is a transmission destination of the mobile coupon.

The mobile communication terminal 20 is a means for storing and displaying the mobile coupon generated by the mobile coupon providing apparatus 100 to the outside, and has a terminal number input by the user through the user terminal 10 as a means.

The mobile communication terminal 20 is preferably a mobile communication terminal of the user, but may also be a mobile communication terminal of another user. In addition, the mobile coupon displayed on the mobile communication terminal 20 may be recognized as a coupon that can be used in the affiliated store through the affiliated store terminal 60.

The digital data network 30 transmits a broadcast program to the user terminal 10 and transmits a user response signal to the bidirectional broadcast server 50. The digital data network 30 may be a wired / wireless internet network or a cable network. . In addition, the digital data network 30 may be used as a communication path for inquiring the validity of the mobile coupon recognized by the affiliated store terminal 60 to the mobile coupon providing apparatus 100.

The mobile communication network 40 provides a path for the mobile coupon providing apparatus 100 to transmit the mobile coupon to the mobile communication terminal 20 via the digital data network 30. Send URL information.

The two-way broadcast server 50 transmits a broadcast program to the user terminal 10, the control means for transmitting a mobile coupon request signal, etc. received on the return channel to the mobile coupon providing apparatus 100, the storage program is stored Means and means for distributing broadcast programs.

The control means may provide affiliated store identification information related to the broadcast program output at the time when the mobile coupon request signal, etc., together with the mobile coupon request signal, for example, information such as the affiliate store number to identify the affiliate store, the mobile coupon providing apparatus 100. Is preferred.

Meanwhile, the two-way broadcasting server 50 may transmit the additional information request signal received through the return channel to the mobile coupon providing apparatus 100 and receive additional information from the mobile coupon providing apparatus 100 and transmit the additional information to the user terminal 10. .

The mobile coupon providing apparatus 100 receives a mobile coupon request signal including a mobile communication terminal number from the interactive broadcasting server 50, generates a mobile coupon that can be used at an affiliate store associated with a program, and moves the mobile coupon corresponding to the terminal number. Transmit to communication terminal 20. In addition, the mobile coupon providing apparatus 100 authenticates whether the mobile coupon received from the affiliated store terminal 60 is a coupon that can be effectively used at the affiliated store, and transmits the authentication result to the affiliated store terminal 60.

Meanwhile, the mobile coupon providing apparatus 100 may be manufactured separately from the interactive broadcast server 50 and may not only be linked with the interactive broadcast server 50 but also may be integrally formed with the interactive broadcast server 50. .

The affiliated store terminal 60 is a means for inquiring the mobile coupon providing apparatus 100 whether a mobile coupon stored and displayed in the mobile communication terminal 20 can be effectively used at the affiliated store and receiving the result. The computer may be connected to the mobile coupon providing apparatus 100 through the data network 30. To this end, the merchant terminal 60 preferably includes a barcode reader capable of generating a coupon authentication request signal by recognizing a coupon identifier, for example, a barcode.

In other words, the system for providing a mobile coupon providing method according to an embodiment of the present invention, the mobile terminal associated with the contents of the broadcast program by means of the user terminal 10 while the user is watching the program transmitted from the interactive broadcast server 50 The coupon may be transmitted to the mobile communication terminal 20 selected by the user, and the validity of the mobile coupon stored and displayed in the mobile communication terminal 20 may be authenticated.

2 is a block diagram of a mobile coupon providing apparatus according to an embodiment of the present invention.

As shown in Figure 2, the mobile coupon providing apparatus according to an embodiment of the present invention is the interface unit 110, coupon generation unit 120, coupon transmission unit 130, coupon authentication unit 140, additional information It is configured to include a providing unit 150, merchant DB 160 and coupon DB (170).

The interface unit 110 interfaces an input / output (request / response) signal with an affiliated store terminal connected through the bidirectional broadcasting server 50 and the digital data network 30. That is, the interface unit 110 interfaces the mobile coupon request signal, the additional information request signal transmitted by the user terminal, and the coupon authentication request signal transmitted by the affiliated store terminal from the bidirectional broadcast server 50. The interface unit 110 preferably provides a user interface through which a user can input a mobile communication terminal number.

The coupon generation unit 120 receives the mobile coupon request signal and the affiliated store identification information from the interface unit 110, and determines whether to issue a coupon by searching the affiliated store DB 160 with the affiliated store identification information as a key. If the coupon generation unit 120 determines that the coupon is capable of issuing a coupon, it generates a mobile coupon that can be used at the merchant and stores it in the coupon DB 170.

Meanwhile, the coupon generator 120 may further include a barcode generator (not shown) for generating a mobile coupon in the form of a barcode.

The coupon transmitter 130 receives the mobile coupon generated from the coupon generator 120 and the mobile communication terminal number, and requests the mobile communication network to transmit the mobile coupon to the mobile communication terminal number through the interface 110. .

The coupon authentication unit 140 receives the coupon authentication request signal from the interface unit 110, and searches the coupon DB 170 with the coupon number, etc. included in the coupon authentication request signal, the mobile coupon that the merchant terminal inquired It is determined whether the coupon can be used effectively.

The additional information providing unit 150 receives the affiliate store identification information and the additional information request signal from the interface unit 110, searches the affiliate store DB 160 using the affiliate store identification information as a key, and provides the additional information related to the affiliate store unit 110. And transmits to the bidirectional broadcast server 50 through.

The affiliate store DB 160, as shown in FIG. 3, includes an affiliate store number field, a mutual field, a telephone number field, an address field, a location field, a menu field, a coupon issue field, a coupon field, and an expiration date field. It can consist of a set of records.

The affiliate store number field may store information related to a search key of the affiliate store record, which identifies the affiliate store. In the mutual field, the telephone number field, the address field, the location field, and the menu field, additional information related to the affiliate store is preferably stored. In addition, the coupon issuance field may store information related to whether the affiliate is a company providing a mobile coupon according to the present embodiment. The merchant record preferably further includes a coupon field and an expiration date field in which content and expiration date information of the mobile coupon are stored.

As shown in FIG. 4, the coupon DB 170 may include a set of coupon records including a coupon number field, a coupon content field, an expiration date field, an affiliate store number field, and a recipient field.

The coupon number field may store information related to a search key of a coupon record identifying a mobile coupon. Preferably, information related to the mobile coupon is stored in the coupon content field and the expiration date field. Merchant information for using the mobile coupon may be stored in the affiliate store number field, and a mobile communication terminal number storing the mobile coupon may be stored in the recipient field. Meanwhile, the coupon number stored in the coupon number field is preferably stored in the form of a barcode.

5 is a flowchart illustrating a mobile coupon providing method according to an embodiment of the present invention.

As shown in Figure 5, the mobile coupon providing method according to an embodiment of the present invention is a merchant DB generation step (S100), coupon generation step (S200), coupon transmission step (S300) and coupon authentication step (S400) Include.

The affiliate store DB generation step (S100) is a step of generating a DB related to an affiliate store allowing mobile coupon issuance. The merchant may access the mobile coupon providing apparatus by means of the merchant terminal, input information corresponding to the field of the merchant record as shown in FIG. 3, and store the information in the merchant DB. At this time, the affiliated store DB is preferably configured so that the corresponding affiliated store record can be retrieved using the affiliated store number as a key.

The coupon generation step (S200) is a coupon generation unit receiving the mobile coupon request signal and the merchant identification information to search the merchant DB with the merchant identification information as a key to determine whether the merchant is an affiliated store that allows coupon issuance, and allow the coupon generation If the merchant is to create a mobile coupon that can be used at the merchant. The generated mobile coupon preferably has the form of a coupon record illustrated in FIG.

The coupon transmission step (S300) is a step of transmitting a mobile coupon generated by the mobile communication terminal number included in the mobile coupon request signal. The mobile coupon transmission may be made through exchange equipment provided in the mobile communication network via the digital data network 30.

For example, when the coupon transmission unit requests the mobile communication network to transmit the mobile coupon to the mobile communication terminal number, the exchange equipment of the mobile communication network obtains the access information for downloading the mobile coupon from the coupon transmission unit, for example, a URL. The mobile communication terminal transmits a call message via a short message or the like, and the mobile communication terminal can download the mobile coupon using the access information.

The coupon authentication step (S400) is a step of validating the validity of the mobile coupon stored and displayed in the mobile communication terminal. This step (S400) may be performed by receiving a coupon authentication request signal including a coupon number from the merchant terminal, and searching and comparing the mobile coupon corresponding to the coupon number in the coupon DB.

6 is a flowchart illustrating a coupon generation step of the mobile coupon providing method of FIG. 5 in detail.

As shown, the coupon generation step may start from the step (S210) of receiving the coupon information request signal from the user terminal. The coupon information request signal is generated when the bidirectional broadcasting server broadcasts a certain program through the user terminal, and the user who views it wants to obtain more information related to the coupon among additional information related to the program.

FIG. 7 is a diagram illustrating a state in which two-way broadcasting is provided to a user, and illustrates a case in which a user selects a 'coupon' menu to obtain information related to a coupon among additional information about a restaurant currently being broadcasted through a remote controller or the like; do.

The interface unit receiving the coupon information request signal from the user terminal transmits a user interface for requesting the user to transmit a mobile coupon to a specific mobile communication terminal (S220). FIG. 8 illustrates an example of a coupon request user interface screen that can be provided to a user, indicating that merchants have a separate star, coupon contents have a alcoholic beverage discount, and a validity period of 2005.5.1-5.31. .

The user inputs the number of the mobile communication terminal to download the mobile coupon through the coupon request user interface provided from the mobile coupon providing apparatus and selects the 'download' menu, thereby providing the mobile coupon request signal through the interactive broadcasting server. Can be sent to. At this time, the bidirectional broadcasting server transmits affiliate store identification information related to a program currently being broadcast to the mobile coupon providing apparatus.

The coupon generation unit receiving the mobile coupon request signal and the affiliated store identification information (S230) searches for the affiliated store record using the affiliated store identification information as a key, examines the coupon issuing field of the retrieved affiliated store record, and the merchant corresponding to the mobile coupon request signal has the coupon Determine whether to allow publication.

If it is determined that the corresponding merchant is allowed to issue the coupon, the coupon generation unit issues a coupon record including a coupon content field and an expiration date field of the merchant record (S240). The coupon generation unit allocates a coupon number that uniquely identifies the coupon record to the issued coupon record and stores the coupon number in the coupon number field. Also, the coupon generation unit stores merchant information in which the coupon can be used in the merchant number field, and a recipient field. The mobile communication terminal number to which the coupon is transmitted may be stored in the.

And the coupon generation unit stores the generated coupon record in the coupon DB so that you can search by coupon number or merchant number.

9 is a flowchart illustrating a coupon authentication step of the mobile coupon providing method of FIG. 5 in detail.

As shown, the coupon authentication step may be started from the step (S410) for receiving a coupon authentication request signal from the merchant terminal. The coupon authentication request signal is generated when the mobile coupon stored and displayed in the mobile communication terminal is recognized through the affiliated store terminal and transmitted to the mobile coupon providing apparatus.

10 illustrates a mobile coupon stored and displayed in a mobile communication terminal, the coupon number is' 8801234123450 ', the merchant name is' Starch', the coupon contents are 'Liquor discount, and the validity period is' 2005.5.1 ~ 5.31' Indicates that is a mobile coupon. The coupon number may be represented by a barcode as shown.

When a user purchases a product or service at a merchant and presents a mobile coupon as shown in FIG. 10, the merchant operator recognizes the mobile coupon through the merchant terminal and transmits the mobile coupon to the mobile coupon providing apparatus. The merchant terminal may transmit other information constituting the mobile coupon together with the mobile coupon number.

The coupon authentication unit receiving the coupon authentication request signal from the affiliated store searches the coupon DB using the coupon number included in the coupon authentication request signal. The coupon authentication unit may recognize the validity of the mobile coupon received from the merchant terminal by comparing the searched mobile coupon with each field of the mobile coupon received from the merchant terminal to determine the correspondence.

For example, if the coupon authentication unit is a mobile coupon corresponding to the received coupon number is searched in the coupon DB may check that the mobile coupon received from the merchant terminal is a coupon issued legitimately (S420). In addition, the coupon authentication unit may check whether or not the valid period of the received mobile coupon on the basis of the time managed by the system (S430).

Coupon authentication unit when the validity of the mobile coupon is recognized through the above steps, and transmits a signal to authenticate the use of the mobile coupon to the merchant terminal (S440). The merchant operator receives the use certificate of the coupon from the mobile coupon providing apparatus, and provides the user with the mobile coupon with the benefits corresponding to the contents of the coupon.

As mentioned above, although this invention was demonstrated by the limited embodiment and drawing, this invention is not limited by this, The person of ordinary skill in the art to which this invention belongs, Of course, various modifications and variations are possible within the scope of equivalent claims.

As described above, the present invention provides a mobile coupon associated with a two-way broadcast program to a mobile communication terminal using a two-way TV and authenticates the user, while moving the mobile coupon while the user is watching live information about the affiliated store in real time. Since it is possible to download to a communication terminal, the inconvenience of searching on the website for a merchant that provides a coupon is eliminated, as in the prior art, and the effect is eliminated. It will be able to issue a, providing the effect of improving the operating profit of the merchant.

Claims (11)

An apparatus for transmitting a mobile coupon of an affiliated store associated with a two-way broadcast program with a mobile communication terminal number input from a user terminal as a destination, An affiliated store DB in which coupon issuance information of the affiliated store is stored in association with an affiliated store identifier; Interface means for receiving a coupon request signal and an affiliated store identifier including the mobile communication terminal number; Coupon generation means for generating a mobile coupon including a coupon identifier and storing the coupon in accordance with the coupon issuance information of the affiliated store retrieved by the affiliated store identifier received from the interface means in the affiliated store DB; And And a coupon transmitting means for transmitting the mobile coupon to the mobile communication terminal number. The method of claim 1, A coupon authentication means for receiving a coupon identifier of a mobile coupon stored and displayed in the mobile communication terminal from the affiliated store, searching for a mobile coupon matching the coupon identifier in the coupon DB, and determining the validity of the mobile coupon; Mobile coupon providing device further comprising. The method of claim 1, The merchant DB further stores the coupon contents and expiration date in association with the merchant identifier, The coupon generation unit generates a mobile coupon including the coupon content and the expiration date searched by the merchant identifier Mobile coupon providing device. The method of claim 1, The interface means transmits a user interface capable of generating a coupon request signal by inputting the mobile communication terminal number to the user terminal. Mobile coupon providing device. The method of claim 1, The coupon identifier is a barcode Mobile coupon providing device. A method for transmitting a mobile coupon of an affiliated store associated with a two-way broadcast program, using a mobile communication terminal number input from a user terminal as a destination, An affiliate store DB generation step of storing coupon issuance information of the affiliate store in association with an affiliate store identifier; Receiving a coupon request signal and the merchant identifier including the mobile communication terminal number, according to the coupon issuance information of the merchant retrieved by the occasional merchant identifier, generates a coupon to generate a mobile coupon containing the coupon identifier in the coupon DB step; And Mobile coupon providing method comprising; transmitting the mobile coupon to the mobile communication terminal number. The method of claim 6, Receiving a coupon identifier of the mobile coupon stored and displayed in the mobile communication terminal from the merchant, and coupon verification step of determining the validity of the mobile coupon by searching for a mobile coupon matching the coupon identifier in the coupon DB Mobile coupon providing method further comprising. The method of claim 6, The affiliated store DB generation step further includes storing the coupon content and the expiration date in association with the affiliated store identifier. The coupon generation step further comprises the step of generating a mobile coupon including the coupon content and the expiration date searched by the merchant identifier How to offer a mobile coupon. The method of claim 6, The coupon generating step includes transmitting a user interface for inputting the mobile communication terminal number to generate a coupon request signal to the user terminal. How to offer a mobile coupon. The method of claim 6, The coupon identifier is a barcode How to offer a mobile coupon. The method of claim 6, The coupon transmitting step may include, when the mobile communication network requests the mobile communication network to transmit the mobile coupon to the mobile communication terminal number, the exchange equipment of the mobile communication network transmitting the access information to the mobile communication terminal to download the mobile coupon. How to offer a mobile coupon.

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