JP3839319B2 - Supplier-initiated product / service discount methods - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to information processing related to sales of goods or services, and relates to a discount method led by a supplier of goods or services.
[0002]
[Background Art and Problems to be Solved by the Invention]
Businesses related to sales of goods or services include the following.
・ Businesses and management (manufacturers and business partners) that outsource sales of discounts to retailers in order to increase the market share of their products / services.
・ Business or management (retail trade) that sells discounts when selling products / services.
[0003]
Traditionally, when a manufacturer / business partner conducts discount sales to increase the sales share of their products, they plan a sales campaign in advance and set the discount regardless of sales volume or share fluctuations. To a mass retailer). In this case, the discount rate is fixed uniformly for a certain period.
[0004]
In addition, since it is not possible to obtain information on the sales status of the company's products and competing products at the time of sales, it is difficult for manufacturers and business partners to check the sales share of their products in real time.
[0005]
Such a discount method has a problem that even if the sales volume of the company's products is increased (the share is improved) due to the effect of the sales campaign or the discount, it is inevitably sold with a uniform discount for a certain period. Another problem is that preparatory work for sales campaign planning and discounts occurs in advance.
[0006]
The subject of this invention is providing the discount method for improving a sales share efficiently in the information processing regarding sale of goods or a service.
[0007]
[Means for Solving the Problems]
In the first discount method of the present invention, when a purchaser purchases a product or service, the computer refers to a condition table in which a discount condition is associated with the share status of the product or service in the market. Based on the condition table, discount information is determined according to the current share status of the product or service, and the determined discount information is notified to the seller.
[0008]
As the discount information, for example, either one of information instructing discount sale of a product or service and information instructing issuance of a coupon that can be used to purchase the product or service are used.
[0009]
According to such a discount method, the discount service information of the product / service to be discounted is determined according to the market share status of the product / service at the time of sale, and is automatically notified to the seller. The seller provides the purchaser with a discount service indicated by the notified information. Since the discount service promotes sales of products / services, the sales share of products / services can be improved efficiently by setting discount conditions according to the share status.
[0010]
In the second discount method of the present invention, when the purchaser purchases a competitive product for the target product or a competitive service for the target service, the computer uses a combination of the share status of the target product in the market and the competitive product, or A condition table in which a discount condition is associated with the combination of the share status of the target service and the competing service is referred to. Then, based on the condition table, the discount information of the target product or target service is determined according to the current share status of the target product or target service, and the determined discount information is notified to the seller.
[0011]
The target product / service corresponds to a discount target product / service, and the competitive product / service corresponds to a competitive product / service competing with the target product / service.
According to such a discount method, when a purchaser purchases a competing product / service, information on the discount service for the target product / service is determined according to the market share status of the target product / service at that time, The seller is automatically notified. The seller provides a discount service for the target product / service indicated by the notified information to the purchaser of the competing product / service.
[0012]
Since the sale of the target product / service is promoted by this discount service, it is possible to efficiently increase the sales share of the target product / service by targeting a specific competitive product / service.
[0013]
In the third discount method of the present invention, when the purchaser purchases a competitive product for the target product or a competitive service for the target service, the computer uses a combination of the share status of the target product and the share status of the competitive product in the market. Alternatively, the condition table in which the discount condition is associated with the combination of the share status of the target service and the share status of the competing service is referred to. Then, based on the condition table, the discount status information of the target product or target service is determined according to the current share status of the target product and competitor product, or the current share status of the target service and competitor service. Notify the seller of discount information.
[0014]
According to such a discount method, when a purchaser purchases a competing product / service, information on the discount service of the target product / service is the market share of both the target product / service and the competing product / service at that time. It is determined according to the situation and automatically notified to the seller. The seller provides a discount service for the target product / service indicated by the notified information to the purchaser of the competing product / service.
[0015]
Therefore, similarly to the second discount method, it is possible to efficiently improve the sales share of the target product / service by targeting a specific competitive product / service.
[0016]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing an outline of the discount method of the present embodiment. The seller 15 of the dealer 11 corresponds to a mass retailer and sells a plurality of products to the purchaser (consumer) 14. The supplier 13 corresponds to the manufacturer, business partner, etc., and supplies the merchandise to the store 11. The broker 12 determines the discount form of the product based on information from the seller 15 and the supplier 13 and provides the discount information to the seller 15.
[0017]
Discounts include both discounts and discounts. The discount of the amount is to subtract a predetermined amount from the price of the product, and the discount is to subtract the amount corresponding to the predetermined discount rate from the price of the product. Further, it is assumed that there are one or more purchasers 14, sellers 15, and suppliers 13, respectively.
[0018]
First, in the store 11, when the purchaser 14 purchases a product (P1), product purchase information is sent from the seller 15 to the mediator 12 (P2). At this time, since the discount condition 17 is not set, the broker 12 accumulates the received product purchase information in the product purchase history 16, and the current sales share of the own product / competitive product (the own product and the competitive product). The sales ratio of each product with respect to the total sales of the product is calculated and managed as product share information 18.
[0019]
Next, the supplier 13 sets a discount condition according to the share of the company product / competitive product and sends it to the broker 12 (P3). The broker 12 manages the received condition as a discount condition 17. As the discount condition 17, a discount amount or a discount rate is set according to the share of the company's product / competitive product, and the type of discount sale or coupon is set.
[0020]
Next, when the purchaser 14 purchases a product (P4), the seller 15 makes a discount inquiry to the mediator 12 (P5). The broker 12 determines a discount form with reference to the product purchase history 16 and the discount condition 17, and sends discount information representing it to the seller 15 (P6). Further, the mediator 12 updates the merchandise share information 18.
[0021]
The seller 15 presents the received discount information to the purchaser 14 (P7). At this time, if the discount information represents discount sales, the product is discounted and sold, and if it represents coupon issue, a coupon is issued. The issued coupon can be used at the next purchase of the company's products.
[0022]
Further, when the supplier 13 inquires the mediator 12 about the product share information (P8), the mediator 12 displays the current share of the company's own product / competitive product recorded in the product share information 18. The supplier 13 is notified (P9).
[0023]
According to such a discounting method, the supplier 13 sets a discounting condition according to the share status of the product in advance, so that the discount form is automatically determined according to the sales share at the time of product purchase. . Therefore, the seller 15 can always present appropriate discount information to the purchaser 14. Further, since the supplier 13 can know the share status of the company's products and the competitive products in real time, the supplier 13 can plan and implement an effective product policy.
[0024]
Further, both the supplier 13 and the store 15 can obtain a sales promotion effect, and at the same time, the purchaser 14 can receive a discount privilege regardless of the store 15 from which the desired product is purchased. For example, if the discount condition is set so that the discount of the company product increases as the share of the company product decreases (as the share of the competitive product increases), it contributes to the improvement of the share of the company product.
[0025]
FIG. 2 shows a specific example of such a discount method. In FIG. 2, AA company 27 is a supplier of product A, and XX store 24, YY supermarket 25, and ZZ supermarket 26 are sellers.
[0026]
First, AA company 27 sets competing products X, Y, and Z for its own product A and a discount condition according to the share of product A, and sends it to intermediary 12 (P11). Here, the following discount conditions are set.
[0027]
Share of product A Discount form
0-10% product A exchange coupon issued
11-20% product A 30% discount sale
21-30% product A 20% discount sale
31-40% product A 10% discount sale
41% ~ No discount
Next, when the purchaser 21 purchases the competitive product X from the XX store 24 (P12), purchase information of the product X is sent from the XX store 24 to the intermediary 12 (P13). In this case, since the product X is not a discount target, the broker 12 calculates the current product share (P14). As a result, the shares of the products A, X, Y, and Z are 5%, 45%, 35%, and 15%, respectively.
[0028]
Next, when the purchaser 21 purchases the company product A from the YY supermarket 25 (P15), purchase information on the product A is sent from the YY supermarket 25 to the mediator 12 (P16). The broker 12 refers to the discount condition received from the AA company 27, determines a discount form according to the share of the product A, and notifies the YY supermarket 25 (P17).
[0029]
Here, since the share of the product A is 5%, discount information “issue of product A exchange coupon issuance” is sent to the YY supermarket 25. Therefore, the YY supermarket 25 issues a product A exchange coupon to the purchaser 21 (P18). The purchaser 21 can use the coupon to purchase another product A for free.
[0030]
Further, the mediator 12 calculates the current product share and updates the product share information (P19). As a result, the shares of the products A, X, Y, and Z are 11%, 40%, 29%, and 20%, respectively.
[0031]
Next, when another purchaser 22 purchases the company's product A from the ZZ super 26 (P20), purchase information on the product A is sent from the ZZ super 26 to the intermediary 12 (P21). The broker 12 refers to the discount condition, determines a discount form according to the share of the product A, and notifies the ZZ supermarket 26 (P22).
[0032]
Here, since the share of the product A is 11%, discount information “product A 30% discount sale” is sent to the ZZ supermarket 26. Therefore, the ZZ supermarket 26 sells the product A to the purchaser 22 with a 30% discount (P23).
[0033]
Further, the mediator 12 calculates the current product share and updates the product share information (P24). As a result, the shares of the products A, X, Y, and Z are 25%, 35%, 20%, and 20%, respectively.
[0034]
When another purchaser 23 purchases the product A, the same discount is performed. Further, when AA company 27 inquires about the share status of product A to intermediary 12 (P25), intermediary 12 returns the current share of products A, X, Y, and Z as a response to company AA. 27 is notified (P26).
[0035]
According to such discount conditions, the supplier can improve the share with the free exchange coupon when the share of the product A is very low, and when the share is relatively low, the supplier can increase the share with a high discount rate. Can be improved. Further, when the share is relatively high, a low discount rate can be set, and when the share is sufficiently high, the discount can be prevented. Therefore, it is possible to implement an appropriate discount service according to the change in the share of the company product A.
[0036]
Next, an information processing system (a discount system) that realizes the discount method shown in FIG. 1 will be described with reference to FIGS.
FIG. 3 is a block diagram of such a discount system. The discount system in FIG. 3 includes a seller device 31, an intermediary device (mediation server) 32, and a supplier device 33, which are connected by a network 34 such as the Internet.
[0037]
The seller device 31 includes a sales device 41, a coupon issuer 42, a coupon reader 43, and a connection device 44. The vending machine 41 includes a POS (point of sale) system and a register, the coupon issuer 42 issues a coupon to the purchaser, and the coupon reader 43 reads the coupon information presented by the purchaser. . The connection device 44 communicates with the mediator device 32 via the network 34.
[0038]
The mediator device 32 includes a connection device 44, a processing device 45, and a database 46. The database 46 stores product purchase history, discount conditions, product share information, and the like, and the processing device 45 performs necessary processing while accessing the database 46. The connection device 44 communicates with the seller device 31 or the supplier device 33 via the network 34.
[0039]
The supplier device 33 includes a connection device 44 and an input device 47. The supplier 13 uses the input device 47 to input company products, competing products, discount conditions, and the like, and the connection device 44 communicates with the mediator device 32 via the network 34.
[0040]
FIG. 4 shows an outline of the discount processing performed by the discount system of FIG. The table information 51, the condition tables T1, T2, T3, and the product share table 52 in FIG. 4 are stored in the database 46 in FIG.
[0041]
In the table information 51, the correspondence relationship between the product group and the condition table is registered. The product group is composed of a company product to be discounted and competing products that compete with the company product, and a product share is calculated for these products. Different discount conditions are registered in the condition tables T1, T2, and T3, and the sales share of each product is registered in the product share table 55 for each product group.
[0042]
First, the supplier 13 inputs a discount condition to the supplier device 33 and sends it to the mediator device 32 via the network 34 (step S1). The mediator apparatus 32 registers the received discount conditions in the table information 51 and the condition tables T1, T2, and T3. At this time, the identification information of the condition table corresponding to the product group is set in the table information 51 (step S2), and the discount condition is set in the corresponding condition table (step S3).
[0043]
FIG. 5 shows an example of the table information 51. Here, the product A group, the product B group, and the product C group are associated with the condition tables T1, T2, and T3, respectively. FIGS. 6, 7, and 8 show examples of condition tables T1, T2, and T3, respectively.
[0044]
In the condition table T1 of FIG. 6, the target product represents the company product to be discounted, the supplier represents the supplier of the target product, and the campaign of the target product is executed under the registered discount conditions during the campaign period. Represents the period of time The share represents the sales share of the target product, the discount condition represents a discount mode corresponding to the share of the target product, and the current condition flag represents the discount condition applied at the present time.
[0045]
Here, the discount condition shown in FIG. 2 is registered with the product A as the target product. The current condition flag of “product A exchange coupon issuance” is on (logic “1”), and other current condition flags are off (logic “0”). In this case, the current share of the product A is 0 to 10%, and a product A exchange coupon is issued to the purchaser of the product A.
[0046]
Further, in the condition table T2 of FIG. 7, when the purchaser purchases a competitive product for the target product (in-house product), the discount condition at the time of purchasing the competitive product depends on the combination of the target product share and the purchased competitive product. Represents the discount form of the target product.
[0047]
Here, the discount condition for the product B is registered with the product B as the target product and the products G, H, and I as the competing products, and the current condition flag corresponding to 0 to 10% of the share of the product B is turned on. It has become. In this case, a product B exchange coupon is issued to the purchaser of the product G, a product B50% discount coupon is issued to the purchaser of the product H, and a product B30% discount coupon is issued to the purchaser of the product I. publish.
[0048]
Further, in the condition table T3 in FIG. 8, the discount condition according to the competitive product share depends on the combination of the share of the target product and the share of the purchased competitive product when the purchaser purchases the competitive product for the target product. Represents the discount form of the target product.
[0049]
Here, a discount condition for the product C as a target product is registered, and the current condition flag corresponding to 0 to 10% of the share of the product C is turned on. In this case, a product C exchange coupon is issued to a purchaser of a competitive product having a share of 51% or more, and a product C50% discount coupon is issued to a purchaser of a competitive product having a share of 41 to 50%. Further, a product C30% discount coupon is issued to a purchaser of a competitive product with a share of 31 to 40%, and a discount for the product C is not provided to a purchaser of a competitive product with a share of 0 to 30%.
[0050]
Next, the supplier 13 inputs the identification information (product name, product code, etc.) of the product belonging to each product group to the supplier device 33 and sends it to the mediator device 32 via the network 34 (step S4). . The mediator device 32 sets the received information in the product share table 52 (step S5).
[0051]
FIG. 9 shows an example of the product share table 52. In FIG. 9, the product represents product identification information, and the accumulation target period represents a period during which the purchase history of each product is accumulated (share calculation target period). The number of sales and the share represent the number of sales and the sales share of each product, and the product group represents the identification information of the product group.
[0052]
Here, the company product A and competing products X, Y, and Z are registered as products belonging to the product A group, and the sum of the shares of these products is 100%. Moreover, the identification information of the company product A is registered as the product group identification information.
[0053]
Similarly, in-house product B and competing products G, H, and I are registered as the product B group, and in-house product C and competing products L, M, and N are registered as the product C group.
[0054]
Next, when the purchaser purchases the product A (step S6), the seller 15 inquires the broker device 32 about the discount form via the seller device 31 (step S7). The discount form is answered with reference to the condition table corresponding to the product A (step S8).
[0055]
In this case, it can be seen from the product share table 52 in FIG. 9 that the product A belongs to the product A group, and from the table information 51 in FIG. 5, it can be seen that the product A group corresponds to the condition table T1. The condition table T1 is referred to. Then, “product A exchange coupon issue” corresponding to the current condition flag is sent to the seller device 31 as an answer. Accordingly, the seller 15 issues a product A exchange coupon using the seller device 31 (step S9).
[0056]
Next, the mediator device 32 calculates the share of each product at the current time, and updates the product share table 52 (step S10). When the discount condition changes due to the share update, the current condition flag in the corresponding condition table is changed to represent a new discount condition.
[0057]
Next, the discount process shown in FIG. 4 will be described in more detail with reference to FIGS.
FIG. 10 shows a discount process using the condition table T1 of FIG. 4, and FIG. 11 is a flowchart of the discount process.
[0058]
In this process, the AA company 27 sets a plurality of discount forms of the product A according to the share status of the company product A in the mediator device on the network. When the purchaser purchases the product, the seller makes an inquiry to the mediator device via the network, and if the purchased product is the product A to be discounted, the purchaser asks the purchaser of the product A at the time of sale. Automatically perform discount sales or coupon issuance according to share.
[0059]
First, the AA company 27 registers discount conditions according to the share of its own product A in the condition table T1 through the supplier device, and accumulates the product A group (own product A, competitive product X, Y, Z) and the cumulative value. The target period is registered in the product share table 52 (P31, step S11). Here, information as shown in FIG. 12 is registered in the condition table T1, and information as shown in FIG. 13 is registered in the product share table 52.
[0060]
In the product share table 52 of FIG. 13, a product A group (product A, X, Y, Z) and a product B group (product B, P, Q) are registered. However, since no product purchase information is input at this time, the initial value 0 is set for the number of sales and the share, and all the current condition flags in the condition table T1 in FIG. 12 are off.
[0061]
Next, when the purchaser 21 purchases the product X from the XX store 24, the seller device of the XX store 24 reads the product code of the product X (P32, step S11), and mediates purchase information including the product code. (P33). The broker device refers to the product share table 52 based on the purchase information (step S12), and checks whether the product X is registered (belongs to any product group) (step S13). Here, the product share table 52 of FIG. 13 is referred to, and it can be seen that the product X is registered in the product A group.
[0062]
Therefore, the mediator device refers to the condition table T1 (step S15) and checks whether the product X is the target product (in-house product) (step S16). As a result, it is understood that the product X is not a target product but a competitive product.
[0063]
Therefore, the intermediary device calculates the number of sales and the share of each product at the current time, sets it in the product share table 52, and sets a flag indicating a discount condition corresponding to the calculated share in the condition table T1 ( P34, step S19). As a result, the information on the product A group in the product share table 52 is changed as shown in FIG. 9, and the condition table T1 is changed as shown in FIG. Then, the seller device of the XX store 24 performs sales processing for the product X (step S20).
[0064]
Next, when the purchaser 21 purchases the product A from the YY supermarket 25, the seller device of the YY supermarket 25 reads the product code of the product A (P35, step S11) and sends purchase information to the mediator device ( P36). The broker device refers to the product share table 52 (step S12) and checks whether or not the product A is registered (step S13). As a result, it can be seen that the product A is registered in the product A group.
[0065]
Therefore, the intermediary device next refers to the condition table T1 (step S15) and checks whether or not the product A is the target product (step S16). As a result, it is understood that the product A is a target product.
[0066]
Therefore, the mediator device refers to the discount condition for which the current condition flag is on, determines the discount form according to the share of the product A, and notifies the YY supermarket 25 (P37, step S17). In the condition table T1 of FIG. 6, since the “product A exchange coupon issue” flag is on, this discount form is notified to the YY supermarket 25.
[0067]
The seller device of the YY supermarket 25 issues a product A exchange coupon to the purchaser 21 (P38, step S18), and performs sales processing of the product A (step S20). In this case, the price table 61 is referred to, and the product A is sold at a predetermined price (300 yen).
[0068]
Further, the mediator device updates the product share table 52 and the condition table T1 (P39, step S19). As a result, the merchandise share table 52 is changed as shown in FIG. 14, and the condition table T1 is changed as shown in FIG.
[0069]
Here, the discount form is determined with reference to the current condition flag of the condition table T1, but it is also conceivable that the share status of the product share table 52 is changed after the current condition flag is updated. In such a case, when receiving the purchase information of the product A (P36), the intermediary device extracts the current share of the product A from the product share table 52 (step S14). And the discount condition according to the value is acquired from condition table T1 (step S15).
[0070]
Next, when another purchaser 22 purchases the product A from the YY supermarket 25 (P40), the purchase information of the product A is similarly sent from the seller device of the YY supermarket 25 to the mediator device (P41). ). The intermediary device determines the discount form with reference to the product share table 52 and the condition table T1, and notifies the YY supermarket 25 (P42). In the condition table T1 of FIG. 15, since the “commodity A 30% discount” flag is on, this discount form is notified to the YY supermarket 25.
[0071]
Therefore, the YY supermarket 25 sells the product A to the purchaser 22 with a 30% discount (P43, step S18). In this case, the seller device of the YY supermarket 25 subtracts an amount equivalent to 30% (90 yen) from the price (300 yen) of the product A registered in the price table 61 to obtain the selling price (210 yen) of the product A. calculate. Then, the discount amount is registered in the discount result table 62. This discount record table 62 is used for managing the discount record of the target product.
[0072]
Then, the mediator device updates the product share table 52 and the condition table T1 (P39). As a result, the product share table 52 is changed as shown in FIG. 16, and the condition table T1 is changed as shown in FIG.
[0073]
Further, when the AA company 27 inquires about the share of each product from the mediator device via the supplier device (P45), the mediator device stores the products A, X, Y, and R registered in the product share table 52. And the share of Z is notified to a supplier apparatus as a reply (P46).
[0074]
By the way, in the discount process of FIG. 10, both the issue of the exchange coupon and the discount sale are performed, but it is also possible to issue the discount coupon instead of the discount sale. In this case, as shown in FIG. 18, in the condition table T1, issuance of exchange coupons and issuance of discount coupons are set as discount forms for the product A. The purchaser who has received the discount coupon can use the coupon to purchase another product A at a predetermined discount rate.
[0075]
According to the discount processing as described above, the following effects can be expected.
(1) The time and man-hours required for preliminary surveys and forecasts for sales campaign planning are reduced.
(2) The campaign can be started early, and opportunity loss due to implementation delays can be avoided.
(3) The campaign cycle (implementation → effect / impact assessment → evaluation → next plan) can be shortened and labor saving. In addition, the period and man-hour can be directed to sales expansion plans other than discounts.
(4) To achieve the target share, a dynamic discount strategy linked to the share fluctuation becomes possible.
(5) Since the management of discount conditions according to the product share can be entrusted to an intermediary in advance, the burden on the seller and the supplier is reduced.
(6) Since the supplier can grasp the sales share of the company's own products and competing products at the present time, it becomes possible to make effective sales promotion and product policy planning.
[0076]
For example, when the discount rate changes as shown in FIG. 19 along with the share fluctuation of the product A, a graph as shown in FIG. In FIG. 20, when the share of the product A is 10%, the discount rate is 30%, and the discount rate of the product A decreases as the share of the product A increases.
[0077]
Next, FIG. 21 shows a discount process using the condition table T2 of FIG. 4, and FIG. 22 is a flowchart of this discount process.
In this process, the AA person 27 sets a plurality of discount forms of the product A according to the combination of the share status of the company product A and the competitive product in the mediator device on the network. When a purchaser purchases a product, the seller makes an inquiry to the mediator device via the network. If the purchased product is a competitive product of product A, a coupon or discount coupon for product A is automatically issued to the purchaser according to the combination of the share of product A and the competitive product at that time. To do.
[0078]
First, AA 27 registers a discount condition according to the combination of its own product A and the combination of competing products X, Y, and Z in the condition table T2 via the supplier device, and sets the product A group and the accumulation target period. It registers in the commodity share table 52 (P51, step S21). Here, information as shown in FIG. 23 is registered in the condition table T2, and information as shown in FIG.
[0079]
Next, when the purchaser 21 purchases the product A from the XX store 24, the seller device of the XX store 24 reads the product code of the product A (P52, step S21), and mediates purchase information including the product code. (P53). The broker device refers to the product share table 52 based on the purchase information (step S22) and checks whether or not the product A is registered (step S23). As a result, it can be seen that the product A is registered in the product A group.
[0080]
Therefore, the mediator device refers to the condition table T2 (step S25) and checks whether or not the product A is a competitive product (step S26). As a result, it can be seen that the product A is not a competitive product but an in-house product.
[0081]
Therefore, the mediator device calculates the number of sales and the share of each product at the present time, sets the product in the product share table 52, and sets a flag indicating a discount condition corresponding to the calculated share in the condition table T2 ( P54, step S29). As a result, the information on the product A group in the product share table 52 is changed as shown in FIG. 9, and the condition table T2 is changed as shown in FIG. Then, the seller device of the XX store 24 performs sales processing for the product A (step S30).
[0082]
Next, when the purchaser 21 purchases the product X from the YY supermarket 25, the seller device of the YY supermarket 25 reads the product code of the product X (P55, step S21), and sends the purchase information to the mediator device ( P56). The broker device refers to the product share table 52 (step S22) and checks whether or not the product X is registered (step S23). As a result, it can be seen that the product X is registered in the product A group.
[0083]
Therefore, the intermediary device next refers to the condition table T2 (step S25) and checks whether or not the product X is a competitive product (step S26). As a result, it can be seen that the product X is a competitive product.
[0084]
Therefore, the mediator device refers to the discount condition for which the current condition flag is on, determines a discount form according to the combination of the share of the product A and the product X, and notifies the YY supermarket 25 (P57, Step S27). In the condition table T2 in FIG. 24, since the flag of 0 to 10% of the share of the product A is on, this line is referred to. Then, “product A exchange coupon issuance” is acquired as the discount form at the time of purchasing the product X, and this discount form is notified to the YY supermarket 25.
[0085]
The seller device of the YY supermarket 25 issues a product A exchange coupon to the purchaser 21 (P58, step S28), and performs sales processing of the product X (step S30).
[0086]
Further, the mediator device updates the product share table 52 and the condition table T2 (P59, step S29). As a result, the merchandise share table 52 is changed as shown in FIG. 14, and the condition table T2 is changed as shown in FIG.
[0087]
Also in this example, instead of referring to the current condition flag in the condition table T2, the current share of the product A is extracted from the product share table 52 (step S24), and an inquiry is made to the condition table T2 (step S25). It is possible.
[0088]
Next, when another purchaser 22 purchases the product Y from the YY supermarket 25 (P60), the purchase information of the product Y is similarly sent from the seller device of the YY supermarket 25 to the mediator device (P61). ). The intermediary device determines a discount form with reference to the product share table 52 and the condition table T2, and notifies the YY supermarket 25 (P62).
[0089]
In the condition table T2 of FIG. 25, since the flag of 11 to 20% of the share of the product A is on, this line is referred to. Then, as a discount form at the time of purchase of the product Y, the “Y30 super discount coupon issue” is notified to the YY supermarket 25. Therefore, the YY supermarket 25 issues a product A 30% discount coupon to the purchaser 22 (P63, step S28).
[0090]
Then, the mediator device updates the merchandise share table 52 and the condition table T2 (P64). As a result, the merchandise share table 52 is changed as shown in FIG. 16, and the condition table T2 is changed as shown in FIG.
[0091]
Next, when the purchaser 22 purchases the product A from the ZZ super 26 using the coupon for discount of the product A 30% (P65), the seller device of the ZZ super 26 uses the price of the product A in the price table 61 (300 The selling price (210 yen) of the product A is calculated by subtracting an amount equivalent to 30% (90 yen) from the yen). Then, the discount amount is registered in the discount result table 62, and the purchase information of the product A is sent to the broker device (P66).
[0092]
Based on the received purchase information, the mediator apparatus updates the product share table 52 and the condition table T2 (P67). As a result, the merchandise share table 52 is changed as shown in FIG. 27, and the condition table T2 is changed as shown in FIG.
[0093]
Such discount processing enables a more strategic sales campaign targeting a specific competitive product.
Next, FIG. 29 shows discount processing using the condition table T3 of FIG. 4, and FIG. 30 is a flowchart of this discount processing.
[0094]
In this process, the AA person 27 sets a plurality of discount forms of the product A according to the combination of the share status of the company product A and the share status of the competitive product in the mediator device on the network. When a purchaser purchases a product, the seller makes an inquiry to the mediator device via the network. If the purchased product is a competitive product of the product A, the purchase coupon or discount coupon of the product A is automatically given to the purchaser according to the combination of the share of the product A and the share of the competitive product at that time. To issue.
[0095]
First, AA 27 registers a discount condition according to the combination of the share of its own product A and the share of competing products X, Y, and Z in the condition table T3 via the supplier device, and the product A group and the accumulation target The period is registered in the product share table 52 (P71, step S31). Here, information as shown in FIG. 31 is registered in the condition table T3, and information as shown in FIG.
[0096]
Next, when the purchaser 21 purchases the product A from the XX store 24, the seller device of the XX store 24 reads the product code of the product A (P72, step S31), and mediates purchase information including the product code. (P73). The broker device refers to the product share table 52 based on the purchase information (step S32), and checks whether or not the product A is registered (step S33). As a result, it can be seen that the product A is registered in the product A group.
[0097]
Therefore, the intermediary device refers to the condition table T3 (step S35) and checks whether or not the product A is a competitive product (step S36). As a result, it can be seen that the product A is not a competitive product but an own product.
[0098]
Therefore, the intermediary device calculates the number of sales and the share of each product at the current time, sets it in the product share table 52, and sets a flag indicating a discount condition corresponding to the calculated share in the condition table T3 ( P74, step S39). As a result, the information on the product A group in the product share table 52 is changed as shown in FIG. 9, and the condition table T3 is changed as shown in FIG. Then, the seller device of the XX store 24 performs sales processing for the product A (step S40).
[0099]
Next, when the purchaser 21 purchases the product X from the YY supermarket 25, the seller device of the YY supermarket 25 reads the product code of the product X (P75, step S31), and sends purchase information to the mediator device ( P76). The broker device refers to the product share table 52 (step S32) and checks whether or not the product X is registered (step S33). As a result, it can be seen that the product X is registered in the product A group.
[0100]
Therefore, the intermediary device next extracts the current share of the product X from the product share table 52 (step S34), refers to the condition table T3 (step S35), and determines whether or not the product X is a competitive product. Is checked (step S36). As a result, it can be seen that the product X is a competitive product.
[0101]
Therefore, the intermediary device refers to the discount condition for which the current condition flag is on, determines a discount form according to the combination of the share of the product A and the share of the product X, and notifies the YY super 25 ( P77, step S37).
[0102]
In the condition table T3 of FIG. 32, since the flag of 0 to 10% of the share of the product A is on, this line is referred to. Further, in the product share table 52 of FIG. 9, since the share of the product X is 45%, a column in which the share of the competitive product is 41 to 50% is referred to. As a result, “product A 50% discount coupon issuance” is acquired as a discount form when purchasing the product X, and this discount form is notified to the YY supermarket 25.
[0103]
The seller device of the YY supermarket 25 issues a 50% discount coupon for the product A to the purchaser 21 (P78, step S38), and performs sales processing for the product X (step S40).
[0104]
Further, the mediator device updates the commodity share table 52 and the condition table T3 (P79, step S39). As a result, the merchandise share table 52 is changed as shown in FIG. 14, and the condition table T3 is changed as shown in FIG.
[0105]
Also in this example, instead of referring to the current condition flag in the condition table T3, the current share of the product A and the product X is extracted from the product share table 52 (step S34), and an inquiry is made to the condition table T2 (step S34). Step S35) is possible.
[0106]
Next, when another purchaser 22 purchases the product Y from the YY supermarket 25 (P80), purchase information of the product Y is similarly sent from the seller device of the YY supermarket 25 to the mediator device (P81). ). The intermediary device determines a discount form with reference to the product share table 52 and the condition table T3, and notifies the YY supermarket 25 (P82).
[0107]
In the condition table T3 of FIG. 33, since the flag of 11 to 20% of the share of the product A is on, this line is referred to. Further, in the product share table 52 of FIG. 14, since the share of the product Y is 29%, a column in which the share of competing products is 0 to 30% is referred to. As a result, “No discount on product A” is notified to the YY supermarket 25 as a discount form when purchasing the product Y. In this case, the YY supermarket 25 does not issue a coupon to the purchaser 22.
[0108]
Then, the mediator device updates the product share table 52 and the condition table T3 (P83). As a result, the merchandise share table 52 is changed as shown in FIG. 16, and the condition table T3 is changed as shown in FIG.
[0109]
Next, when the purchaser 21 purchases the product A from the ZZ super 26 using the product A 50% discount coupon (P84), the seller device of the ZZ super 26 uses the price of the product A in the price table 61 (300 The selling price (150 yen) of the product A is calculated by subtracting an amount equivalent to 50% (150 yen) from the yen). Then, the discount amount is registered in the discount result table 62, and the purchase information of the product A is sent to the broker device (P85).
[0110]
Based on the received purchase information, the mediator device updates the product share table 52 and the condition table T3 (P86). As a result, the merchandise share table 52 is changed as shown in FIG. 27, and the condition table T3 is changed as shown in FIG.
[0111]
Such discount processing enables more aggressive sales campaigns aimed at increasing the market share of in-house products by targeting competitive products with a high market share at each point in time.
[0112]
For example, when the discount rate of the product A changes as shown in FIG. 36 in accordance with the change in the share of the product A and its competing product, a change as shown in FIG. can get. In FIG. 37, when the share of the product A is 20%, the share of the competitive product is 80% and the discount rate is 20%. Further, the discount rate of the product A decreases as the share of the product A increases (as the share of the competitive product decreases).
[0113]
In the above embodiment, the supplier provides the product, but when providing services (finance, insurance, travel, use of facilities, etc.) instead of the product, the discount should be implemented in the same way. Can do. In this case, the identification information of the company service and the competitor service is used instead of the identification information of the company product and the competitor product, and the seller sells the service to the purchaser.
[0114]
Incidentally, the seller device 31, the mediator device 32, and the supplier device 33 in FIG. 3 are configured by using an information processing device (computer) as shown in FIG. 38, for example. 38 includes a CPU (central processing unit) 71, a memory 72, an input device 73, an output device 74, an external storage device 75, a medium driving device 76, and a network connection device 77, which are connected via a bus 78. Are connected to each other.
[0115]
The memory 72 includes, for example, a read only memory (ROM), a random access memory (RAM), and the like, and stores programs and data used for processing. The CPU 71 performs necessary processing by executing a program using the memory 72. The processing device 45 in FIG. 3 corresponds to the CPU 71 and the memory 72.
[0116]
The input device 73 is, for example, a keyboard, a pointing device, a touch panel, and the like, and is used for inputting instructions and information from an operator. The output device 74 is, for example, a display, a printer, a speaker, and the like, and is used to output an inquiry to the operator and a processing result. The input device 47 in FIG. 3 corresponds to the input device 73 and the output device 74.
[0117]
The external storage device 75 is, for example, a magnetic disk device, an optical disk device, a magneto-optical disk device, a tape device, or the like. The information processing apparatus stores the above-described program and data in the external storage device 75 and loads them into the memory 72 and uses them as necessary. The external storage device 75 is also used as the database 46 in FIG.
[0118]
The medium driving device 76 drives a portable recording medium 79 and accesses the recorded contents. As the portable recording medium 79, any computer-readable recording medium such as a memory card, a flexible disk, a CD-ROM (compact disk read only memory), an optical disk, a magneto-optical disk, or the like is used. The operator stores the above-described program and data in the portable recording medium 79, and loads them into the memory 72 and uses them as necessary.
[0119]
The network connection device 77 corresponds to the connection device 44 in FIG. 3 and performs data conversion accompanying communication. The information processing apparatus receives the above-described program and data from another apparatus via the network connection apparatus 77 and loads them into the memory 72 and uses them as necessary.
[0120]
FIG. 39 shows a computer-readable recording medium capable of supplying a program and data to the information processing apparatus of FIG. Programs and data stored in the portable recording medium 79 and the database 81 of the server 80 are loaded into the memory 72. At this time, the server 80 generates a carrier signal that carries the program and data, and transmits the carrier signal to the information processing apparatus via an arbitrary transmission medium on the network. Then, the CPU 71 executes the program using the data and performs necessary processing.
[0121]
(Appendix 1) A discount method for goods or services,
When the purchaser purchases the product or service, the computer refers to a condition table in which a discount condition is associated with the share status of the product or service in the market,
Based on the condition table, the computer determines discount information according to the current share status of the product or service,
The computer notifies the seller of the determined discount information
A discount method characterized by that.
[0122]
(Additional remark 2) The said computer is the information which instruct | indicates issue of the coupon which can be used for purchase of the said goods or service, and the information which instruct | indicates the discount sale of the said goods or service, the said discount The discount method according to appendix 1, wherein the seller is notified as information.
[0123]
(Appendix 3) A discount method for goods or services,
When a purchaser purchases a competing product for a target product or a competing service for a target service, the computer uses a combination of the share status of the target product and the competing product in the market, or a share status of the target service and the competing service. Refer to the condition table in which the discount condition is associated with the combination of
Based on the condition table, the computer determines discount information of the target product or target service according to the current share status of the target product or target service,
The computer notifies the seller of the determined discount information
A discount method characterized by that.
[0124]
(Appendix 4) A discount method for goods or services,
When a purchaser purchases a competing product for a target product or a competing service for a target service, the computer uses a combination of the share status of the target product in the market and the share status of the competing product, or the share status of the target service Refer to the condition table in which the discount condition is associated with the combination with the share status of the competing service,
Based on the condition table, the computer determines whether the target product or target service is discounted according to the current share status of the target product and the competitive product, or the current share status of the target service and the competitive service. Decide
The computer notifies the seller of the determined discount information
A discount method characterized by that.
[0125]
(Appendix 5) A discount method for goods or services,
When the purchaser purchases the product or service, referring to the discount condition associated with the share status of the product or service in the market,
Based on the discount conditions, determine discount information according to the current share status of the product or service,
Notify the seller of the determined discount information
A discount method characterized by that.
[0126]
(Appendix 6) A discount method for goods or services,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product with the competing product in the market, or a combination of the share status of the target service and the competing service Refer to the discount condition associated with
Based on the discount condition, determine discount information of the target product or target service according to the current share status of the target product or target service,
Notify the seller of the determined discount information
A discount method characterized by that.
[0127]
(Appendix 7) A discount method for goods or services,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product in the market with the share status of the competing product, or the share status of the target service and the competing service Refer to the discount condition associated with the combination with the share status of
Based on the discount conditions, determine the current share status of the target product and the competitive product, or the discount information of the target product or target service according to the current share status of the target service and the competitive service,
Notify the seller of the determined discount information
A discount method characterized by that.
[0128]
(Supplementary Note 8) When the purchaser purchases a product or service, a reference means for referring to a condition table in which a discount condition is associated with the share status of the product or service in the market;
Determining means for determining discount information according to the current share status of the product or service based on the condition table;
A notification means for notifying the seller of the determined discount information;
An information processing apparatus comprising:
[0129]
(Supplementary Note 9) When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product and the competing product in the market, or a share status of the target service and the competition Reference means for referring to a condition table in which a discount condition is associated with a combination with a service;
Determining means for determining discount information of the target product or target service according to the current share status of the target product or target service based on the condition table;
A notification means for notifying the seller of the determined discount information;
An information processing apparatus comprising:
[0130]
(Supplementary Note 10) When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product and the share status of the competing product in the market, or the share status of the target service And a reference means for referring to a condition table in which a discount condition is associated with a combination of the share status of the competing service,
Determination to determine discount information of the target product or target service according to the current share status of the target product and the competitive product or the current share status of the target service and the competitive service based on the condition table Means,
A notification means for notifying the seller of the determined discount information;
An information processing apparatus comprising:
[0131]
(Supplementary Note 11) A program for a computer,
When a purchaser purchases a product or service, refer to a condition table in which a discount condition is associated with the share status of the product or service in the market,
Based on the condition table, determine discount information according to the current share status of the product or service,
Notify the seller of the determined discount information
A program for causing a computer to execute processing.
[0132]
(Supplementary note 12) A program for a computer,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product with the competing product in the market, or a combination of the share status of the target service and the competing service To the condition table associated with the discount condition,
Based on the condition table, determine the discount information of the target product or target service according to the current share status of the target product or target service,
Notify the seller of the determined discount information
A program for causing a computer to execute processing.
[0133]
(Supplementary note 13) A program for a computer,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product in the market with the share status of the competing product, or the share status of the target service and the competing service Refer to the condition table in which discount conditions are associated with the share status of
Based on the condition table, determine the discount status information of the target product or target service according to the current share status of the target product and the competitive product, or the current share status of the target service and the competitive service,
Notify the seller of the determined discount information
A program for causing a computer to execute processing.
[0134]
(Additional remark 14) The recording medium which recorded the program for computers, Comprising:
When a purchaser purchases a product or service, refer to a condition table in which a discount condition is associated with the share status of the product or service in the market,
Based on the condition table, determine discount information according to the current share status of the product or service,
Notify the seller of the determined discount information
A computer-readable recording medium that causes the computer to execute processing.
[0135]
(Supplementary Note 15) A recording medium on which a program for a computer is recorded, the program being
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product with the competing product in the market, or a combination of the share status of the target service and the competing service To the condition table associated with the discount condition,
Based on the condition table, determine the discount information of the target product or target service according to the current share status of the target product or target service,
Notify the seller of the determined discount information
A computer-readable recording medium that causes the computer to execute processing.
[0136]
(Supplementary Note 16) A recording medium on which a program for a computer is recorded, the program being
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product in the market with the share status of the competing product, or the share status of the target service and the competing service Refer to the condition table in which discount conditions are associated with the share status of
Based on the condition table, determine the discount status information of the target product or target service according to the current share status of the target product and the competitive product, or the current share status of the target service and the competitive service,
Notify the seller of the determined discount information
A computer-readable recording medium that causes the computer to execute processing.
[0137]
(Supplementary note 17) A conveyance signal for conveying a program to a computer,
When a purchaser purchases a product or service, refer to a condition table in which a discount condition is associated with the share status of the product or service in the market,
Based on the condition table, determine discount information according to the current share status of the product or service,
Notify the seller of the determined discount information
A carrier signal which causes the computer to execute processing.
[0138]
(Supplementary Note 18) A conveyance signal for conveying a program to a computer,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product with the competing product in the market, or a combination of the share status of the target service and the competing service To the condition table associated with the discount condition,
Based on the condition table, determine the discount information of the target product or target service according to the current share status of the target product or target service,
Notify the seller of the determined discount information
A carrier signal which causes the computer to execute processing.
[0139]
(Supplementary note 19) A conveyance signal for conveying a program to a computer,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product in the market with the share status of the competing product, or the share status of the target service and the competing service Refer to the condition table in which discount conditions are associated with the share status of
Based on the condition table, determine the discount status information of the target product or target service according to the current share status of the target product and the competitive product, or the current share status of the target service and the competitive service,
Notify the seller of the determined discount information
A carrier signal which causes the computer to execute processing.
[0140]
【The invention's effect】
According to the present invention, the discount form is automatically determined according to the sales share at the time of purchase of the product / service by setting a discount condition according to the share status of the product / service in advance by the supplier. The Therefore, by setting appropriate discount conditions, it is possible to efficiently improve the sales share of the company's products / services. In addition, since the supplier can know in real time the share status of the company's products / services and competing products / services, it can plan and implement effective product / service policies.
[Brief description of the drawings]
FIG. 1 is a diagram showing a discount method.
FIG. 2 is a diagram illustrating a specific example of discounting.
FIG. 3 is a configuration diagram of a discount system.
FIG. 4 is a diagram illustrating discount processing.
FIG. 5 is a diagram showing table information.
FIG. 6 is a diagram showing a first condition table.
FIG. 7 is a diagram showing a second condition table.
FIG. 8 is a diagram showing a third condition table.
FIG. 9 is a diagram showing a first product share table.
FIG. 10 is a diagram illustrating a first example of discount processing.
FIG. 11 is a flowchart of first discount processing.
FIG. 12 is a diagram showing a fourth condition table.
FIG. 13 is a diagram showing a second product share table.
FIG. 14 is a diagram showing a third commodity share table.
FIG. 15 is a diagram showing a fifth condition table.
FIG. 16 is a diagram showing a fourth product share table.
FIG. 17 shows a sixth condition table.
FIG. 18 is a diagram showing a seventh condition table.
FIG. 19 is a diagram showing first share fluctuation data;
FIG. 20 is a diagram showing a first share fluctuation graph;
FIG. 21 is a diagram illustrating a second example of discount processing.
FIG. 22 is a flowchart of second discount processing.
FIG. 23 is a diagram showing an eighth condition table.
FIG. 24 is a diagram showing a ninth condition table.
FIG. 25 is a diagram showing a tenth condition table.
FIG. 26 is a diagram showing an eleventh condition table.
FIG. 27 is a diagram showing a fifth commodity share table.
FIG. 28 is a diagram showing a twelfth condition table.
FIG. 29 is a diagram illustrating a third example of discount processing.
FIG. 30 is a flowchart of third discount processing.
FIG. 31 shows a thirteenth condition table.
FIG. 32 is a diagram showing a fourteenth condition table.
FIG. 33 shows a fifteenth condition table.
FIG. 34 is a diagram showing a sixteenth condition table.
FIG. 35 is a diagram showing a seventeenth condition table.
FIG. 36 is a diagram showing second share fluctuation data;
FIG. 37 is a diagram showing a second share fluctuation graph.
FIG. 38 is a block diagram of an information processing apparatus.
FIG. 39 is a diagram illustrating a recording medium.
[Explanation of symbols]
11 Dealers
12 Mediator
13 Suppliers
14, 21, 22, 23 Buyer
15 Seller
16 Product purchase history
17 Discount conditions
18 Product share information
24 XX store
25 YY Super
26 ZZ Super
27 Supplier AA
31 Vendor equipment
32 Mediator device
33 Supplier equipment
34 Network
41 Sales equipment
42 Coupon issuer
43 Coupon reader
44 connected devices
45 Processing equipment
46 Database
47 Input devices
51 Table information
52 Product share table
61 Price table
62 Discount results table
71 CPU
72 memory
73 Input device
74 Output device
75 External storage
76 Medium drive
77 Network connection device
78 bus
79 Portable recording media
80 servers
81 database
T1, T2, T3 condition table

Claims (6)

A discount method for goods or services,
When a purchaser purchases a competing product for a target product or a competing service for a target service, the computer uses a combination of the share status of the target product and the competing product in the market, or a share status of the target service and the competing service. Refer to the condition table in which the discount condition is associated with the combination of
Based on the condition table, the computer determines discount information of the target product or target service according to the current share status of the target product or target service,
The discount method, wherein the computer notifies the determined discount information to a seller device. A discount method for goods or services,
When a purchaser purchases a competing product for a target product or a competing service for a target service, the computer uses a combination of the share status of the target product in the market and the share status of the competing product, or the share status of the target service Refer to the condition table in which the discount condition is associated with the combination with the share status of the competing service,
Based on the condition table, the computer determines whether the target product or target service is discounted according to the current share status of the target product and the competitive product, or the current share status of the target service and the competitive service. Decide
The discount method, wherein the computer notifies the determined discount information to a seller device. When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product with the competing product in the market, or a combination of the share status of the target service and the competing service A reference means for referring to a condition table associated with a discount condition,
Determining means for determining discount information of the target product or target service according to the current share status of the target product or target service based on the condition table;
An information processing apparatus comprising: notification means for notifying the seller apparatus of the determined discount information. When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product in the market with the share status of the competing product, or the share status of the target service and the competing service A reference means for referring to a condition table in which a discount condition is associated with a combination of the share status of
Determination to determine discount information of the target product or target service according to the current share status of the target product and the competitive product or the current share status of the target service and the competitive service based on the condition table Means,
An information processing apparatus comprising: notification means for notifying the seller apparatus of the determined discount information. A program for a computer,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product with the competing product in the market, or a combination of the share status of the target service and the competing service To the condition table associated with the discount condition,
Based on the condition table, determine the discount information of the target product or target service according to the current share status of the target product or target service,
A program for causing the computer to execute a process of notifying the seller device of the determined discount information. A program for a computer,
When a purchaser purchases a competing product for a target product or a competing service for a target service, a combination of the share status of the target product in the market with the share status of the competing product, or the share status of the target service and the competing service Refer to the condition table in which discount conditions are associated with the share status of
Based on the condition table, determine the discount status information of the target product or target service according to the current share status of the target product and the competitive product, or the current share status of the target service and the competitive service,
A program for causing the computer to execute a process of notifying the seller device of the determined discount information.

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