JP4595890B2 - Electronic value distribution system, center server, distribution terminal, and electronic value distribution method used therefor - Google Patents

Description

  The present invention relates to an electronic value distribution system, a center server, a distribution terminal, an electronic value distribution method used therefor, and a program thereof, and more particularly, to an IC (Integrated Circuit) card or a portable terminal possessed by a user, an electronic coupon, an electronic advertisement, etc. Server system and distribution terminal for distributing electronic value

  Coupons and tickets are generally distributed for sales promotion by businesses that provide products and services. In recent years, electronic value distribution services such as electronic coupons distributed to mobile phones have attracted customers. Yes. Further, by analyzing user information and performance data registered in advance by the user, there is an increasing demand for advanced distribution control such as personalized distribution for distributing electronic value suitable for the user and distribution number management.

  As a technique for realizing such a distribution control technique, a technique of performing distribution using a center server has been proposed (for example, see Patent Document 1). In the technique described in Patent Document 1, a user accesses a center server using a mobile terminal such as a mobile phone or a PDA (Personal Digital Assistant) and acquires a desired electronic value.

  As another method, there is a method of distributing electronic value from a distribution terminal installed in a store. In this method, an attempt to store information related to electronic value in a distribution terminal installed in a store and push (PUSH) electronic value to an IC card or a mobile terminal equipped with an IC card is realized.

  Furthermore, as a method for distributing and using the electronic coupon as described above, there is a technique for selecting a type of coupon suitable for the user (see, for example, Patent Document 2). In the technology described in Patent Document 2, customer data including a user's product purchase history is stored in a server or database connected to an electronic network, and connected to a customer's telephone, mobile phone, or the Internet. It is accessed using a personal computer (hereinafter referred to as a personal computer).

  As a result, with the technology described in Patent Document 2, it is possible to provide information that the customer wants at the timing that the customer wants, in accordance with the customer's life time zone, and information on the field and product that the customer is interested in. Electronic coupons of a type suitable for users can be distributed.

  Further, as another method for distributing and using electronic coupons, there is a technique that enables coupon distribution to be executed from a store terminal (see, for example, Patent Document 3). In the technique described in Patent Document 2 above, an electronic coupon can be distributed from a server on the Internet, whereas in the technique described in Patent Document 3, an electronic coupon is stored in a store terminal, and the user has a terminal. The electronic coupon can be distributed from the store terminal by controlling the content distribution according to the distribution request of the electronic coupon.

JP 2005-301586 A JP 2001-175761 Japanese Laid-Open Patent Publication No. 2005-209114

  However, in the conventional distribution technology described above, since the distribution terminal needs to be arranged in thousands of stores, it is often made inexpensively, and there is a limit to the data capacity and communication capability that can be stored in the distribution terminal, The distribution terminal can communicate with the center server only several times a day. For this reason, in order to manage the number of electronic value distributions, each distribution terminal has distribution information regarding all distribution terminals, or the distribution information is obtained by accessing the center server.

  With such a conventional distribution technique, it is difficult to store a large amount of performance data in a weak distribution terminal or to analyze the performance data by communicating with the center server in real time. Therefore, the conventional distribution technique has a problem that flexible electronic value distribution such as personalized distribution and quota fulfillment distribution control cannot be expected in the distribution terminal.

  Unlike the center server, the store terminal has a limited data storage capacity and calculation capacity, and data such as purchase history cannot be arranged. For this reason, when distributing an electronic coupon from a store terminal, the technique described in Patent Literature 1 cannot be used. In many cases, the store terminal and the center server cannot communicate with each other in real time, and the store terminal cannot inquire about the electronic coupon to be distributed to the center server when the electronic coupon is distributed.

  In order to solve this problem, in the technique described in Patent Document 2, an electronic coupon is stored in the store terminal and a function of selecting the electronic coupon is provided. In order to give a store terminal a function of selecting an electronic coupon, it is necessary to install data relating to the selection of the electronic coupon in the store terminal. For example, when different electronic coupons are distributed for each user, data on which electronic coupon should be distributed to which user is required. When different electronic coupons are distributed for each usage time zone, the electronic coupon selection data subdivided for each time zone is required.

  In addition, the conventional distribution technique has a problem that the collected results of log analysis are not applied flexibly. In electronic value distribution using a distribution terminal installed in a store, a fixed and simple distribution algorithm is implemented, but at the stage of analyzing the performance log, a request to change the marketing method is generated. However, in order to change / add the electronic value recommendation method, it is necessary to rewrite the program in the distribution terminal.

  Therefore, an object of the present invention is to solve the above-described problems and to realize flexible electronic value distribution control using a weak distribution terminal, an electronic value distribution system, a center server, a distribution terminal, and an electronic value used for them. It is to provide a delivery method and a program thereof.

An electronic value distribution system according to the present invention includes a user terminal, a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to the user terminal, and a center server that controls the distribution terminal. An electronic value distribution system,
The center server registers registration means for registering electronic value identification information registered by an electronic value distribution company and electronic value master data including at least service content data;
Electronic value storage means for storing distribution settings for each of the electronic value master data and the electronic value;
A distribution rule generating means for generating a distribution rule in which an evaluation value indicating priority information for the distribution target of the electronic value is stored;
Delivering the delivery rule from the center server to the delivery terminal;
The center server, see contains rules capacitance adjusting means for adjusting the volume of the delivery rules based on delivery rule storage capacity information which indicates a storage capacity of said distribution terminal capable of storing the delivery rules,
The center server includes distribution efficiency improvement execution means for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
The rule capacity adjustment unit adjusts the distribution condition information of the electronic value and the distribution rule generated by the distribution efficiency improvement execution unit so as to be within the storage capacity of the distribution terminal .

The center server according to the present invention is a center server that controls a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to a user terminal,
Registration means for registering electronic value identification information registered by the electronic value distribution business operator and electronic value master data including at least data of service contents;
Electronic value storage means for storing distribution settings for each of the electronic value master data and the electronic value;
A distribution rule generating means for generating a distribution rule in which an evaluation value indicating priority information for the distribution target of the electronic value is stored;
Delivering the delivery rule to the delivery terminal;
See contains rules capacitance adjusting means for adjusting the volume of the delivery rules based on delivery rule storage capacity information which indicates a storage capacity of said distribution terminal capable of storing the delivery rules,
Including distribution efficiency improvement execution means for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
The rule capacity adjustment unit adjusts the distribution condition information of the electronic value and the distribution rule generated by the distribution efficiency improvement execution unit so as to be within the storage capacity of the distribution terminal .

A distribution terminal according to the present invention is a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to a user terminal and is controlled by a center server,
Storage means for storing electronic value master data including at least service content data, and a distribution rule generated by the center server and storing evaluation values indicating priority information for the distribution target of the electronic value;
A performance log storage means for storing past performance log data including at least value distribution / use information for each user collected when the electronic value is distributed and used;
Selection means for selecting the electronic value based on the distribution management of the electronic value executed based on the distribution rule;
A delivery means for delivering the selected electronic value to the user terminal;
Notifying the center server of the performance log,
The capacity of the distribution rule is adjusted at the center server based on distribution rule storage capacity information indicating a storage capacity of the own terminal capable of storing the distribution rule ,
The center server generates the electronic value based on the electronic value history distributed to the user terminal and improves the electronic value distribution efficiency, and based on the generation result and the electronic value distribution condition information. Is adjusted to fit within the storage capacity of its own terminal .

An electronic value distribution method according to the present invention includes a user terminal, a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to the user terminal, and a center server that controls the distribution terminal. An electronic value distribution method used in a system,
A process in which the center server registers electronic value identification information registered by an electronic value distributor and electronic value master data including at least service content data; and for each of the electronic value master data and the electronic value Processing for storing the distribution setting in the electronic value storage means, processing for generating a distribution rule in which evaluation values indicating priority information for the distribution target of the electronic value are stored, and processing for distributing the distribution rule to the distribution terminal, Performing a process of adjusting the capacity of the distribution rule based on distribution rule storage capacity information indicating a storage capacity of the distribution terminal capable of storing the distribution rule ,
The center server executes distribution efficiency improvement execution processing for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
In the process of adjusting the capacity of the distribution rule, the distribution condition information of the electronic value and the distribution rule generated in the distribution efficiency improvement execution process are adjusted to be within the storage capacity of the distribution terminal .

The program according to the present invention is a system comprising a user terminal, a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to the user terminal, and a center server that controls the distribution terminal. A program to be executed by a central processing unit of a center server,
Processing for registering electronic value identification information registered by an electronic value distribution company and electronic value master data including at least service content data, and distribution settings for each of the electronic value master data and the electronic value A process for storing in the storage means, a process for generating a distribution rule for storing evaluation values indicating priority information for the distribution target of the electronic value, a process for distributing the distribution rule to the distribution terminal, and the distribution rule. look including a process of adjusting the volume of the delivery rules based on delivery rule storage capacity information which indicates a storage capacity of storing possible the delivery terminal,
Including distribution efficiency improvement execution processing for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
In the process of adjusting the capacity of the distribution rule, the distribution condition information of the electronic value and the distribution rule generated by the distribution efficiency improvement execution process are adjusted so as to be within the storage capacity of the distribution terminal. To do.

  That is, in order to solve the above-described problems, the electronic value distribution system of the present invention uses an IC (Integrated Circuit) card (storage card medium) possessed by a user using distribution terminals arranged in a plurality of retail stores. When the electronic value corresponding to a predetermined service is distributed, the center server has a distribution rule generation unit that generates a distribution rule, and adopts the generated distribution rule to use a weak distribution terminal. And flexible electronic value distribution control can be realized.

  In the electronic value distribution system of the present invention, the distribution log generation unit analyzes the performance logs such as user ID (IDentifier: identification information), user attribute information, usage value, distribution value and the like collected from the distribution terminal. By calculating an appropriate value corresponding to the user attribute information and generating a distribution rule, the result of analyzing the performance log is used to store each user information [user ID, user attribute information, value use / distribution history]. It is possible to improve the accuracy of recommendation by flexibly changing a suitable value recommendation method.

  As a result, the electronic value distribution system according to the present invention has a general-purpose mechanism that allows the distribution rules to be handled to express various distribution methods, so that the user can use a low-powered and inexpensive distribution terminal with limited data capacity and communication capability. It is possible to realize flexible electronic value distribution such as personalized distribution and distribution number management suitable for the user.

  Also, in the electronic value distribution system of the present invention, by analyzing the obtained result log, when it is desired to apply a new marketing method, distribution that is lighter than the program without rewriting the program in the distribution terminal By re-registering the rules, new marketing techniques can be easily applied.

  On the other hand, in the electronic value distribution system of the present invention, in order to achieve the above object, the distribution terminal stores the distribution rule capacity that can be stored in the terminal itself to the center server, and the distribution server stores the distribution rule storage capacity that the center server has. Since the rule capacity adjustment unit for generating the distribution rule according to the information is generated and the optimum rule according to the capability of the distribution terminal is generated, the capability of each distribution terminal can be effectively exhibited.

  As a result, in the electronic value distribution system of the present invention, in the system that distributes electronic coupons from the store terminal to the user, even if the store terminal has a different data holding capacity for each store, each store terminal corresponds to the capacity. By holding the electronic coupon selection data, it is possible to effectively exhibit the capabilities of the store terminal. The capacity of the data for selecting electronic coupons has a positive correlation with the appropriateness of selecting electronic coupons. Therefore, by holding the optimal data according to the capabilities of the distribution terminals, the capacity of the distribution terminals is made effective. It will be possible to demonstrate.

  Further, in the electronic value distribution system of the present invention, the processing according to the distribution terminal as described above is performed collectively by the center server connected to the plurality of distribution terminals, so even if the types of capability of the distribution terminal increase. There is an advantage that the operation cost does not increase.

  By adopting the above-described configuration and operation, the present invention provides an effect that flexible electronic value distribution control can be realized using a weak distribution terminal.

  Next, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a block diagram showing the configuration of an electronic value distribution system according to a first embodiment of the present invention. In FIG. 1, an electronic value distribution system according to a first embodiment of the present invention analyzes an electronic value and a performance log that is electronic value distribution / use information, and a value distribution setting 12 registered by an electronic value distribution company. An IC (Integrated Circuit) card 3 (memory) that stores information related to users, a center server 1 that generates electronic value distribution rules in light of the above, distribution terminals 2a to 2c for distributing electronic value Card medium).

  Value distribution setting 12 corresponds to the upper limit of the number of distributions, the evaluation value for the specified target layer, and attribute types such as distribution period, distribution time, distribution priority period, distribution priority time, purchased product, purchase price, distribution target layer, etc. Information such as data is displayed. The registered value distribution setting 12 is stored in the electronic value storage unit 15. The value distribution setting 12 is registered by the electronic value registration function 11 based on data input from a plurality of terminals (not shown) connected to the center server 1 and a network (not shown).

  The center server 1 includes an electronic value storage unit 15 that stores electronic value master data including data such as a value ID (IDentifier: identification information) registered by an electronic value distributor and service contents, and a target layer for each electronic value. And past settings such as value distribution / use information for each user collected when value distribution / use is performed in the distribution terminals 2a to 2c installed in a plurality of stores. Result log storage unit 13 for storing log data, log analysis function 17 for analyzing electronic value and result log, and distribution rule generation for generating a distribution rule for setting an evaluation value depending on a distribution target of electronic value Function 16 and a distribution rule storage unit 1 for storing the above distribution rule And, and an electronic value registration function 11.

  Each of the distribution terminals 2a to 2c has a distribution rule and electronic value storage unit 21 for storing the distribution rule and electronic value data generated by the center server 1, and result log data (value distribution / use information for each user). User information such as the user's age, sex, and residential area is acquired from the result log storage unit 24 and the user information storage unit 31 of the IC card 3, and the distribution of attributes and electronic value of each user in accordance with the distribution rules It has a distribution electronic value selection function 22 that selects an optimal electronic value in consideration of a quota and the like, and a distribution electronic value distribution function 23 that distributes the selected distribution rule to the IC card 3. Although only the configuration of the distribution terminal 2a is illustrated in FIG. 1, the other distribution terminals 2b and 2c have the same configuration as the distribution terminal 2a.

  The IC card 3 holds a user information storage unit 31 that stores user information and an electronic value storage unit 32 that stores an electronic value ID possessed by the user.

  2 is a flowchart showing the operation of the electronic value distribution system according to the embodiment of the present invention, FIG. 3 is a diagram showing an example of the distribution rule according to the embodiment of the present invention, and FIG. 4 is an embodiment of the present invention. FIG. 5 is a flowchart illustrating an example of distribution rule generation operation according to an example, and FIG. 5 is a diagram illustrating an example of distribution settings, distribution rules, and electronic value master data according to an embodiment of the present invention. Here, FIG. 5A shows an example of electronic value master data, FIG. 5B shows an example of distribution settings (electronic value 1, electronic value 2), and FIG. 5C shows an example of distribution rules. Is shown.

  A distribution rule generated in the center server 1 will be described with reference to FIG. Referring to FIG. 3, for each electronic value, the distribution value is the value ID, user ID (UID), gender of the distribution target layer, the minimum age of the distribution target layer (min), the maximum age of the distribution target layer ( max), setting information related to distribution norm [value lower limit (min) of distribution number, upper limit (max) of distribution number, distribution start time, distribution end time, normal correction], etc., a value that is a set of names and values of user attributes A table having a plurality of sub-rules in which attributes and evaluation values are paired.

  By using this distribution rule, an evaluation value can be obtained for an input of a value attribute value for each electronic value. There are two types of value attributes: attributes that represent sections and ranges such as the age of the distribution target layer and the number of electronic values that have already been distributed, and attributes that represent values such as sex and residence. The value attribute representing a section or range describes both the start point (lower limit) and end point (upper limit) of the section.

  The value attribute of the distribution rule generated by the distribution rule generation function 16 is not fixed, and the value attribute can be added / deleted as necessary. In addition, depending on the marketing technique applied to electronic value distribution, both a technique that requires an attribute (for example, a user's residence) in the value attribute as an input and a technique that does not need it may be used. For example, since the technique applied to the distribution rule in FIG. 3 does not use a user ID, the memory area is not wasted by not inserting a value into the user ID.

  Here, in FIG. 4, consider a case where electronic value 1 and electronic value 2 are registered in the distribution rule. The electronic value 1 obtains gender, UID, residence, and distribution mode as electronic value attributes. In addition, the electronic value 2 obtains the gender, the age lower limit (min) of the distribution target layer, the upper age limit (max) of the distribution target layer, the number of distributions, the distribution start time, the distribution end time, and the distribution mode as electronic value attributes [ See FIG. 5B]. The UID is a user identifier, and the distribution mode is a distribution method when distributing electronic value to a target. In the present embodiment, three delivery modes of “priority delivery”, “no delivery”, and “normal” are handled.

  In the delivery mode “priority delivery”, the electronic value corresponding to the target layer is preferentially delivered, and the evaluation value of the electronic value at this time is “100”. In the distribution mode “non-distribution”, distribution of the corresponding electronic value is prohibited for the user who matches the target layer, and the evaluation value of the electronic value at this time is set to “0”. In the distribution mode “normal”, the evaluation value of the corresponding electronic value is determined in the range from “1” to “99” based on the result analyzed by the log analysis function 17 in the center server 1.

  Next, the operation of the electronic value distribution system according to an embodiment of the present invention will be described with reference to FIG. 1 and FIG. The log analysis function 17 in the center server 1 is provided with a result log from the result log storage unit 13 and outputs an evaluation value for each user attribute with respect to each electronic value by an algorithm in accordance with various marketing methods (step S1 in FIG. 2). ). The value distribution setting 12 is stored in the electronic value storage unit 15 by the electronic value registration function 11 and supplied to the distribution rule generation function 16 (step S2 in FIG. 2).

  The distribution rule generation function 16 generates a distribution rule when a target layer (user attribute) and an evaluation value corresponding to each electronic value are given from the value distribution setting 12 and the log analysis function 17 (step S3 in FIG. 2). The distribution rule generated by the distribution rule generation function 16 is stored in the distribution rule storage unit 14, and is transmitted to each distribution terminal 2a to 2c in accordance with a request from each distribution terminal 2a to 2c (step S4 in FIG. 2).

  FIG. 4 shows a flow relating to distribution rule creation. When there is an electronic value that is not yet registered in the distribution rule (step S21 in FIG. 4), the distribution rule generation function 16 extracts all types of value attributes by looking at the value distribution setting of the electronic value (step S22 in FIG. 4). .

  The distribution rule generation function 16 checks the obtained electronic value attribute type and the attribute type already registered in the distribution rule, and if there is an electronic value attribute type that is not registered in the distribution rule ( In FIG. 4, step S23), a new value attribute is registered in the distribution rule (step S24 in FIG. 4). At this time, one table is added to the distribution rule table. The distribution rule generation function 16 adds a new column to the distribution rule and enters an evaluation value in each value attribute of the distribution rule.

  The distribution rule and electronic value storage unit 21 in each of the distribution terminals 2a to 2c is given a distribution rule from the distribution rule storage unit 14 (step S11 in FIG. 2), and the user performs electronic value transaction (distribution or use) (FIG. 2). 2 step S12), the user attribute information is acquired from the user information storage unit 31 in the IC card 3 possessed by the user (step S13 in FIG. 2).

  The distribution electronic value selection function 22 compares the user attribute information with the distribution rule, and selects the electronic value with the highest evaluation value (step S14 in FIG. 2). The distribution electronic value distribution function 23 stores the selected electronic value in the electronic value storage unit 32 of the IC card 3 (step S15 in FIG. 2), and records the combination of the user attribute and the ID of the electronic value used for distribution and usage. It memorize | stores in the memory | storage part 24 (FIG. 2 step S16). The result log is stored in the result log storage unit 13 in the center server 1 through the network (steps S17 and S5 in FIG. 2).

  Next, the distribution value selection operation in step S14 will be described using the distribution rule shown in FIG. 3 as an example. In the distribution rule and electronic value storage unit 21 of the distribution terminals 2a to 2c, the distribution rule and electronic value master data shown in FIG. 3 are stored.

  In step S14, the distribution electronic value selection function 22 compares the user attribute acquired from the IC card 3 with the value attribute value of each electronic value described in the distribution rule, and the evaluation value corresponding to the sub-rule that matches all the user attributes. To get. In this embodiment, the value of the evaluation value is assumed to be an integer value from “0” to “100” for convenience.

  If there are multiple sub-rules that match the user's attribute for a certain electronic value, there may be a problem of which evaluation value to select. In this embodiment, the highest evaluation that matches the user attribute. Select from value subrules. Therefore, when generating a distribution rule, sub-rules having a more general target layer are arranged below.

  Hereinafter, a generation example of a distribution rule will be described with reference to FIG. In this embodiment, when determining an evaluation value for each value of a distribution rule, a plurality of subrules are checked in order from the top, and the evaluation values of the subrules that satisfy the condition are adopted. Therefore, the sub-rules determine the priority of adoption in order from the top. In this case, the evaluation value for each value is compared, and the value with the highest evaluation value is selected.

  The electronic value 1 and the electronic value 2 shown in FIG. 5B are set by an electronic value distribution source (a customer who is a provider), respectively. In the setting of electronic value 1, the user who has “UID is 20,873,118” is distributed in the distribution mode of “always distributed” to the user whose “UID is 20,873,118”. Are distributed in the “normal” distribution mode, and in the third line, “must be distributed to the“ male ”whose residence is Tohoku is set in the“ always distribution ”distribution mode.

  Also, in the setting of the electronic value 2, “0 to 19 years old” and “female” are not distributed to the first line, and “delivery time” is set to “20 to 29 years old” and “female” on the second line. Is distributed from 10:00 to 23:00 "up to" 150 sheets ".

  When a distribution rule is set based on the electronic values 1 and 2 described above, the distribution rule generation function 16 generates a distribution rule as shown in FIG. That is, the evaluation value is set to “100” for the user whose “UID is 20,873,118” on the first line of the distribution rule. In this case, the evaluation value “100” is always defined as a condition for distribution.

  In addition, as a result of analyzing the user in the Kanto area on the center server 1 side according to the condition of the second line of the electronic value 1, the result that the electronic value 1 is better distributed to the male appears. In this case, for example, when the value utilization rates of female and male are compared, when 60:80, the evaluation value is also set to 60:80.

  Therefore, regarding the evaluation value, the evaluation value of “residence is Kanto” and “female” is 60 in the second line of the distribution rule, and “residence is Kanto” and “male” is the third line of the distribution rule. The evaluation value of “80” is the fourth line of the distribution rule, the evaluation value of “resident is Tohoku” and “male” is 100, the fifth line of the distribution rule is “0 to 19 years old” and The evaluation value of electronic value 2 is set to “0” for “female”. In this case, the evaluation value 0 is defined as the distribution prohibition condition.

  Next, as a sub-rule, the distribution rule generation function 16 lowers the evaluation value within the early distribution time period and gradually increases the evaluation value with time (adjustment over time). Assuming that the evaluation value is increased and the evaluation value is decreased (comparison and adjustment for each electronic value) as the total number of distributions increases, the sub-rules in the sixth to fourteenth distribution rules are as follows: It is set as follows.

  In the sixth line, for “20 to 29 years old” and “female”, the evaluation value of “10:00 to 15:00” and the total number of distributions “0 to 50” is “50”. In the seventh line, for “20 to 29 years old” and “female”, the evaluation value of “10: 0 to 15:00” and the total number of distributions “51 to 100” is “35”. In the eighth line, the evaluation value of “20 to 29 years old” and “female” with a distribution time of “10: 0 to 15:00” and a total distribution of “101 to 150” is set to “20”.

  In the ninth line, the evaluation value of “20:29 years old” and “female” with a distribution time of “15:00 to 20:00” and a total number of distributions of “0 to 50” is set to “70”. In the 10th line, the evaluation value of “15:00 to 20:00” and the total number of distributions “51 to 100” for “20 to 29 years old” and “female” is set to “55”. In the eleventh row, the evaluation value of “15:00 to 20:00” and the total number of distributions “101 to 150” for “20 to 29 years old” and “female” is set to “40”.

  In the 12th line, the evaluation value of “20:00 to 23:00” and the total number of distributions “0 to 50” for “20 to 29 years old” and “female” is set to “90”. In the 13th line, the evaluation value of “20:00 to 23:00” and the total number of distributions “51 to 100” for “20 to 29 years old” and “female” is set to “75”. In the fourteenth line, the evaluation value of “20:00 to 23:00” and the total number of distributions “101 to 150” for “20 to 29 years old” and “female” is set to “60”.

  The sub-rule can be set as described above. As an evaluation value setting method to be assigned to each sub-rule, an algorithm for calculating an evaluation value based on data such as purchase results (for example, JP 2000-163477 A). It is also possible to use algorithms described in Japanese Patent Laid-Open No. 2000-148675 and the like.

  As described above, in this embodiment, the distribution rules to be handled have a general-purpose mechanism capable of expressing various distribution methods. Therefore, the distribution terminals 2a to 2c that are inefficient and inexpensive with limited data capacity and communication capability are used by the user. Flexible electronic value distribution such as personalized distribution and distribution number management suitable for the system can be realized.

  Further, in this embodiment, by analyzing the obtained performance log, when it is desired to apply a new marketing technique, the distribution rule is lighter than the program without rewriting the program in the distribution terminals 2a to 2c. By simply re-registering, you can easily implement new marketing techniques.

  FIG. 6 is a block diagram showing a configuration of an electronic value distribution system according to the second embodiment of the present invention. In FIG. 6, the electronic value distribution system according to the second embodiment of the present invention has a huge database, a workstation 4 operating as a center server for performing marketing analysis, and distribution for distributing electronic value to the IC card 3. It consists of RW (Reader / Writer) 5a to 5c operating as a terminal and an IC card 3 used as a device for storing user attribute information and electronic value.

  The workstation 4 has a performance log database (DB) 41 for storing performance logs (user ID, distribution / use time, user attribute information, RW ID, etc.) in a certain range period related to electronic value distribution / use in the RWs 5a to 5c; A magnetic disk device (not shown) is provided as a data storage device for storing a distribution rule database (DB) 42 for storing distribution rules and an electronic value database (DB) 43 for storing electronic value.

  In addition to the magnetic disk device, the workstation 4 also performs a log analysis function 17 that analyzes the value distribution setting 12 in which the target layer and distribution mode for each electronic value are described, and the electronic value and the performance log. And a distribution rule generation function 16 for generating a distribution rule for setting an evaluation value according to an electronic value distribution target, and an electronic value registration function 11.

  The RWs 5 a to 5 c include a flash memory (not shown) as a distribution rule and electronic value database (DB) 51 or a performance log database (DB) 54. In addition to the flash memory, the RWs 5a to 5c acquire user information such as the user's age, sex, and residential area from the user information storage unit 31 of the IC card 3, and according to the distribution rule, In order to confirm the current time, a distribution electronic value selection function 52 that selects an optimal electronic value in consideration of an electronic value distribution quota, a distribution electronic value distribution function 53 that distributes the selected distribution rule to the IC card 3, and the like. The clock 55 is included. In FIG. 6, only the configuration of the RW 5a is illustrated, but the other RWs 5b and 5c have the same configuration as the RW 5a.

  The IC card 3 includes a flash memory (not shown) as a user information storage unit (memory) 31 that stores information related to user attributes and an electronic value storage unit (memory) 32 that stores information on electronic values possessed by the IC card 3. I have.

  The operator sets value distribution settings such as electronic value type (coupon, points, etc.), maximum number of distributions, service details, distribution conditions (distribution period, distribution time, distribution priority period, distribution priority time, purchased product, purchase price, distribution Information such as target layer, usage conditions (use period, use time, purchased product, purchase price, use store, etc.) are registered from the electronic value registration function 11. The registered value distribution setting 12 is stored in the electronic value database 43.

  At a certain timing, one or more pieces of value information are supplied from the electronic value database 43 to the distribution rule generation function 16. The distribution rule generation function 16 creates distribution rules for certain specific RWs 5a to 5c based on the value information supplied from the electronic value database 43.

  The generated distribution rule is stored in a memory area (distribution rule and electronic value database 51) in the RWs 5a to 5c. When the user performs a value transaction, user attribute information is passed to the distribution electronic value selection function 52. The distribution electronic value selection function 52 randomly selects an electronic value from the electronic values having the highest evaluation value for the user attribute information in accordance with the distribution rule. The ID of the selected electronic value is stored on the flash memory (electronic value storage unit 32) of the IC card 3.

  The distribution electronic value distribution function 53 stores a result log (value distribution time, user ID, distribution value ID, etc.) on a memory (result log database 54). The performance log accumulated in the memory is transferred to a database (performance log database 41) on the workstation 4 by regular communication. The performance log on the workstation 4 is periodically analyzed by a central processing unit (not shown) (log analysis function 17) on the workstation, and the analysis result is supplied to the distribution rule generation function 16.

  As described above, in this embodiment, since the distribution rules to be handled have a general-purpose mechanism capable of expressing various distribution methods, the RWs 5a to 5c that are inefficient and inexpensive with limited data capacity and communication capability are suitable for the user. Flexible electronic value distribution such as personalized distribution and distribution number management can be realized.

  In addition, in this embodiment, by analyzing the obtained result log, when it is desired to apply a new marketing method, a distribution rule that is lighter than the program is rewritten without rewriting the program in the RWs 5a to 5c. By simply registering, you can easily implement new marketing techniques.

  In the above-described conventional technology, the same data is uniformly distributed to all store terminals for the selection of electronic coupons shown in the first and second embodiments of the present invention, and the electronic coupons are selected. I am letting you. Since the data holding capacity of the store terminal is not necessarily the same, in such a system, data is held in accordance with the terminal having the lowest capability.

  For this reason, the conventional technology has a problem that it is impossible to utilize the capability of a shop terminal with higher capability. Further, in the conventional technique, if different terminals are to have different data for each terminal, the data must be prepared for each type of terminal, so that there is a problem that the operation cost for distributing electronic coupons increases.

  In the third embodiment of the present invention, in order to solve the above-described problem, even if the data holding capacity is different for each store terminal, the capability of the store terminal is increased without incurring an increase in operation cost related to distribution. It is devised so that it can be exhibited effectively.

  FIG. 7 is a block diagram showing the configuration of an electronic value distribution system according to the third embodiment of the present invention. In FIG. 7, an electronic value distribution system according to an embodiment of the present invention includes an IC card 3 for a user to receive an electronic value such as an electronic coupon, and a distribution that is installed in a store and distributes the electronic value to the IC card 3. It is comprised from the center server 6 which communicates with the terminals 7a-7c and the delivery terminals 7a-7c each arrange | positioned in the some shop.

  In the electronic value distribution system according to the third embodiment of the present invention, only one center server 6 exists in one system, whereas there are one or more distribution terminals 7a to 7c in the store. That is, many distribution terminals 7 a to 7 c are connected to one center server 6. Further, the IC card 3 is held by each user, and is connected to the distribution terminals 7a to 7c at the store where the user visited.

  The center server 6 is a server device of a computer, and an electronic value registration function 11 for registering an electronic value distribution setting 12, a result log storage unit 13, a distribution rule storage unit 14, an electronic value storage unit 15, a log The analysis function 17, the distribution rule generation function 61, the electronic value distribution condition storage unit 62, and the rule storage capacity storage unit 63 are configured.

  FIG. 8 is a block diagram illustrating a configuration example of the distribution rule generation function 61 of FIG. In FIG. 8, the distribution rule generation function 61 includes a distribution efficiency improvement execution unit 611 and a rule capacity adjustment unit 612.

  The electronic value distribution condition storage unit 62 stores the electronic value distribution conditions designated by the electronic value issuer. The rule storage capacity storage unit 63 stores distribution terminal IDs (IDentifier: identification information) and distribution rule storage capacities of the distribution terminals 7 a to 7 c connected to the center server 6. The performance log storage unit 13 stores a performance log that stores the identifier of the electronic value distributed by the distribution terminals 7a to 7c and the identifier of the IC card 3 as the distribution destination.

  The distribution efficiency improvement execution unit 611 generates a distribution rule for increasing the distribution efficiency of electronic value based on the analysis result of the result log by the log analysis function 17. The rule capacity adjustment unit 612 integrates the electronic value distribution condition and the distribution rule for increasing the distribution efficiency of the electronic value, and creates a distribution rule suitable for the storage capacity of the distribution terminals 7a to 7c. The distribution rule storage unit 14 stores the distribution rule for each of the distribution terminals 7a to 7c created by the rule capacity adjustment unit 612, and periodically transmits the distribution rule to the distribution terminals 7a to 7c.

  Each of the distribution terminals 7a to 7c is a terminal arranged in the real world such as a store, a station, or a movie theater, and is a POS (Point Of Sales) register, an IC (Integrated Circuit) card reader / writer, an information terminal, etc. It is not limited to these. The distribution terminals 7 a to 7 c include a distribution rule and electronic value storage unit 21, a rule storage capacity acquisition unit 71, a performance log storage unit 23, an electronic value distribution unit 24, and an electronic value selection unit 25. ing. In FIG. 7, only the configuration of the distribution terminal 7a is illustrated, but the other distribution terminals 7b and 7c have the same configuration as the distribution terminal 7a.

  The distribution rule and electronic value storage unit 21 stores a distribution rule that is data used when selecting an electronic value. The rule storage capacity acquisition unit 71 acquires the capacity of distribution rules that can be stored in the distribution rule storage unit 21 and transmits it to the center server 6. The electronic value selection unit 25 compares the user information of the user acquired from the user information storage unit 31 of the IC card 3 with the distribution rule, and selects an electronic value to be distributed according to the result.

  The electronic value distribution unit 24 realizes electronic value distribution by storing the electronic value selected by the electronic value selection unit 25 in the electronic value storage unit 32 of the IC card 3. The performance log storage unit 23 stores the identifier of the electronic value distributed by the electronic value distribution unit 24 and the identifier of the IC card 3 as the distribution destination.

  The IC card 3 includes an electronic value storage unit 32 that stores electronic values distributed from the distribution terminals 7a to 7c, and a user information storage unit 31 that stores information such as the user's age, gender, preference, and identifier. Has been. The information stored in the user information storage unit 31 can be read from the distribution terminals 7a to 7c. The distribution terminals 7 a to 7 c can store the selected electronic value in the electronic value storage unit 32.

  First, an example of the electronic value distribution conditions stored in the electronic value distribution condition storage unit 62 will be described. The electronic value distribution condition is a condition specified when the electronic value issuer registers the electronic value in the center server 6. The attribute of the user to whom the electronic value is distributed, the distribution available time, the distribution area, etc. Is specified.

  In the electronic value distribution condition, a value content indicating the content of the electronic value and a distribution condition are described for each electronic value ID. For example, in the case of an electronic coupon, the electronic value content is expressed by a set of a discount amount and a discount target product. The distribution condition is expressed by a combination of conditions of user attributes (gender, age, etc.) and context information (distribution time, distribution area, etc.).

  FIG. 9 is a diagram showing an example of electronic value distribution conditions stored in the electronic value distribution condition storage unit 62 of FIG. In FIG. 9, the electronic value distribution condition storage unit 62 stores an electronic value ID, value contents, user information # 1 (age), user information # 2 (gender), distribution time, and distribution area in association with each other. ing.

  For example, an electronic value with an electronic value ID = 1 is an electronic coupon for discounting 30 yen on a cake, and indicates that only women aged 20 to 29 are eligible for distribution. Also, the electronic value with electronic value ID = 2 is an electronic coupon for conducting a rice ball discount of 30 yen, and indicates that only men aged 30 to 39 are eligible for distribution.

  The electronic value with the electronic value ID = 3 indicates that the electronic coupon is a 30 yen bread discount. The electronic value with the electronic value ID = 4 is an electronic coupon for implementing beer 30 yen discount, and indicates that the electronic value is distributed between 15:00 and 23:00. An electronic value with an electronic value ID = 5 is an electronic coupon for conducting a 30 yen discount on coffee, and indicates that it is distributed between 8:00 and 11:00. The electronic value of electronic value ID = 6 is an electronic coupon for performing Mentaiko 30 yen discount, and indicates that it is distributed in the Kyushu region.

  FIG. 10 is a flowchart showing the operation of the center server 6 of FIG. The operation of the center server 6 according to the third embodiment of the present invention will be described with reference to FIGS.

  In the center server 6, the rule capacity adjustment unit 612 acquires a list of IDs of the distribution terminals 7a to 7c stored in the rule storage capacity storage unit 63 (step S31 in FIG. 10), and all the IDs obtained here are as follows. Steps S2 to S7 are repeatedly executed.

  The rule capacity adjustment unit 612 acquires the rule storage capacity of the distribution terminals 7a to 7c corresponding to one of the acquired ID lists from the rule storage capacity storage unit 63 (step S32 in FIG. 10), and stores the electronic value distribution condition storage. The electronic value distribution conditions are acquired from the unit 11 (step S33 in FIG. 10). The rule capacity adjustment unit 612 converts the distribution condition acquired in the process of step S33 into a rule, and calculates the capacity occupied by the rule (step S34 in FIG. 10). Here, the electronic value distribution condition is a condition designated by the electronic value distribution company, and should be stored as a distribution rule regardless of the rule storage capacity.

  The rule capacity adjusting unit 612 calculates the capacity difference of the distribution conditions calculated in the process of step S34 from the rule storage capacity acquired in the process of step S32, and calculates the capacity that can store the distribution efficiency improvement rule (step in FIG. 10). S35). The rule capacity adjustment unit 612 passes the remaining storage capacity obtained in step S35 to the distribution efficiency improvement execution unit 611, and acquires a distribution efficiency improvement rule of an appropriate size that fits in the remaining storage capacity (step S36 in FIG. 10). .

  The rule capacity adjustment unit 612 integrates the distribution condition acquired in the process of step S33 and the distribution efficiency improvement rule acquired in the process of step S36, adds a value distribution terminal ID, and stores it in the distribution rule storage unit 14 ( FIG. 10 step S37). Through the processes in steps S32 to S37 described above, a distribution rule having a size corresponding to the rule storage capacity of the distribution terminals 7a to 7c is created.

  Next, a method for setting the distribution efficiency improvement rule executed in step S36 to an appropriate size will be described. Among the information serving as the distribution rules, the electronic value distribution conditions are specified by the electronic value issuer, and all of them need to be distributed to the necessary distribution terminals 7a to 7c. On the other hand, the distribution efficiency improvement rule generated by the distribution efficiency improvement execution unit 611 generates a rule that seems to be efficient from a past distribution record log based on some recommendation algorithm. The size can be adjusted according to the rule storage capacity of 7c.

  FIG. 11 is a diagram showing an example of generation of distribution rules for improving distribution efficiency by the distribution efficiency improving unit 611 of FIG. In FIG. 11, the distribution efficiency improvement execution unit 611 analyzes what electronic coupon is effective for a user who has purchased a certain product based on the purchase history of the user [FIG. The rules for improving the distribution efficiency are generated based on the table shown in FIG.

  In the table shown in FIG. 11A, an electronic value ID, a simultaneously purchased product name, a simultaneously purchased product ID, and a score (difference from a reference evaluation value) are stored in association with each other. The tables shown in FIG. 11B and FIG. 11C show examples of distribution rules that are adopted in order from the largest score value and reduced in size.

  For example, a case where the storage capacities of the distribution terminals 7a to 7c are assumed to be a to c, and a relationship of a> b> c is described. In this case, it is most effective to give the electronic coupon with electronic value ID = 1 to the user who bought the juice. The first row to the third row in the table shown in FIG. It can be understood by referring to the rules. Similarly, it is most effective to give an electronic coupon with electronic value ID = 2 to the user who bought the juice. The fourth to sixth rows in the table shown in FIG. It can be understood by referring to the rules.

  When such a distribution efficiency improvement rule is generated, the size of the entire rule can be adjusted by increasing or decreasing the number of simultaneously purchased products. In this case, the score values are adopted in descending order. That is, the distribution rule shown in FIG. 11A is distributed to the distribution terminal 7a having a large storage capacity, and the distribution rule shown in FIG. 11B is distributed to the distribution terminal 7b having the next largest storage capacity. ) Is distributed to the distribution terminal 7c having the smallest storage capacity.

  FIG. 12 is a diagram showing another example of generation of distribution rules for improving distribution efficiency by the distribution efficiency improvement execution unit 611 of FIG. In FIG. 12, the distribution efficiency improvement execution unit 611 analyzes what electronic coupon is effective for which user based on the purchase history of the user [table shown in FIG. 12 (a)]. ] To generate rules for improving distribution efficiency.

  In the table shown in FIG. 12A, an electronic value ID, a user identifier, and a score are stored in association with each other. The tables shown in FIG. 12B and FIG. 12C show examples of delivery rules that are adopted in order from the largest score value and reduced in size.

  For example, a case where the storage capacities of the distribution terminals 7a to 7c are assumed to be a to c, and a relationship of a> b> c is described. In this case, it is most effective to transfer the electronic coupon with electronic value ID = 1 to the user with user identifier = 3030. From the first line of the table shown in FIG. It can be understood by referring to the eye rule. Similarly, it is most effective to give an electronic coupon with electronic value ID = 2 to a user with user identifier = 3060. From the fourth row to the sixth row of the table shown in FIG. It can be understood by referring to the eye rule.

  When such a distribution efficiency improvement rule is generated, the size of the entire rule can be adjusted by increasing or decreasing the number of user identifiers as in the case of FIG. Also in this case, the score values are adopted in order from the largest. That is, the distribution rule shown in FIG. 12A is distributed to the distribution terminal 7a having a large storage capacity, and the distribution rule shown in FIG. 12B is distributed to the distribution terminal 7b having the next largest storage capacity. ) Is distributed to the distribution terminal 7c having the smallest storage capacity.

  FIG. 13 is a flowchart showing the operation of the distribution terminals 7a to 7c in FIG. The operation of the distribution terminals 7a to 7c will be described with reference to FIGS. In the following description, the operation of the distribution terminal 7a will be described, but the other distribution terminals 7b and 7c are also operated in the same manner.

  In the distribution terminal 7a, the rule storage capacity acquisition unit 22 acquires the storage capacity of the rule of its own terminal from the distribution rule storage unit 21, and transmits the acquired storage capacity of the rule to the center server 6 (step S41 in FIG. 13). The distribution terminal 7a receives the distribution rule from the center server 6, and stores the distribution rule in the distribution rule storage unit 21 (step S42 in FIG. 13). The processing in step S41 and the processing in step S42 are executed when the center server 6 and the distribution terminal 7a perform regular communication. The frequency of regular communication is about several times a day.

  The following steps S43 to S47 are executed when the user acquires electronic value from the distribution terminal 7a. The electronic value selection unit 25 acquires the distribution rule stored from the distribution rule storage unit 21 (step S43 in FIG. 13), and acquires user attribute information from the user information storage unit 31 of the IC card 3 (step S44 in FIG. 13). .

  The electronic value selection unit 25 evaluates the distribution rule by comparing the distribution rule acquired in the process of step S43 with the user information acquired in the process of step S44 and other context information, and determines the electronic value to be distributed. Determine (step S45 in FIG. 13).

  The electronic value distribution unit 24 distributes the electronic value by storing the electronic value determined by the electronic value selection unit 25 in step S45 in the electronic value storage unit 32 of the IC card 3 (step S46 in FIG. 13). The electronic value distribution unit 24 stores the ID of the electronic value distributed to the IC card 3 and the ID of the user who distributed the electronic value in the result log storage unit 23 (step S47 in FIG. 13).

  Through the above operation, in this embodiment, the electronic value selected based on the distribution rule created by the center server 6 is distributed from the distribution terminals 7a to 7c to the IC card 3.

  As described above, in this embodiment, in the system that distributes the electronic coupon from the distribution terminals 7a to 7c arranged in the store to the IC card 3, the distribution terminals 7a to 7c have different data holding capacities for each store (distribution terminal). Even when the storage capacities a to c of 7a to 7c are in a relationship of a> b> c), the distribution terminals 7a to 7c hold the data for selecting electronic coupons according to the capacities. The ability of 7a-7c can be exhibited effectively. Since the capacity of the electronic coupon selection data has a positive correlation with the appropriateness of the electronic coupon selection, the distribution terminals 7a to 7c are held by holding the optimum data according to the capabilities of the distribution terminals 7a to 7c. The ability of 7c can be effectively exhibited.

  Further, in the present embodiment, the processing according to the distribution terminals 7a to 7c as described above is performed collectively by the center server 6 connected to the plurality of distribution terminals 7a to 7c. Even if the number of types increases, there is an advantage that the operation cost does not increase. In the first to third embodiments of the present invention described above, the IC card 3 has been described. However, instead of the IC card 3, a non-contact IC card, a PDA (Personal Digital Assistant), and a short-range communication function are provided. The present invention can be applied to a mobile phone, a mobile phone equipped with a non-contact IC card, and the like, but is not limited thereto.

  Since the present invention can execute flexible electronic value distribution such as personalized distribution of electronic coupons and control of the number of distributions using an inexpensive and weak distribution terminal installed at a storefront, the electronic value distribution company is easy It is possible to efficiently distribute electronic value to a user device (for example, an IC card, etc.) by a distribution terminal in each store simply by performing simple registration, and thus can be applied to various electronic value distribution mechanisms. is there.

It is a block diagram which shows the structure of the electronic value delivery system by the 1st Example of this invention. It is a flowchart which shows operation | movement of the electronic value delivery system by 1st Example of this invention. It is a figure which shows an example of the delivery rule by 1st Example of this invention. It is a flowchart which shows the operation | movement of the delivery rule production | generation by the 1st Example of this invention. (A) is a figure which shows an example of the electronic value master data by the 1st Example of this invention, (b) is a figure which shows an example of the delivery setting by the 1st Example of this invention, (c) is this invention It is a figure which shows an example of the delivery rule by the 1st Example. It is a block diagram which shows the structure of the electronic value delivery system by the 2nd Example of this invention. It is a block diagram which shows the structure of the electronic value delivery system by the 3rd Example of this invention. It is a block diagram which shows the structural example of the delivery rule production | generation function of FIG. It is a figure which shows an example of the electronic value delivery conditions stored in the electronic value delivery condition memory | storage part of FIG. It is a flowchart which shows operation | movement of the center server of FIG. It is a figure which shows the example of the production | generation of the delivery rule for the delivery efficiency improvement by the delivery efficiency improvement execution part of FIG. It is a figure which shows the other example of a delivery rule for the delivery efficiency improvement by the delivery efficiency improvement execution part of FIG. It is a flowchart which shows operation | movement of the delivery terminal of FIG.

Explanation of symbols

1, 6 Center servers 2a to 2c,
7a-7c distribution terminal
3 IC card
4 workstations 5a-5c RW
11, 41 Electronic value registration function 12, 42 Value distribution setting
13 Results log storage
14 Distribution rule storage
15 Electronic value storage unit 16, 46, 61 Distribution rule generation function 17, 47 Log analysis function
21 Distribution rules and electronic value storage
22 Distribution electronic value selection function
23 Distribution Electronic Value Distribution Function
24 Results log storage
31 User information storage unit
32 Electronic value storage
43 Results log database
44 Distribution rule database
45 Electronic Value Database
51 Distribution Rules and Electronic Value Database
52 Distribution Electronic Value Selection Function
53 Distribution Electronic Value Distribution Function for Distribution
54 Results log database
55 Clock
62 Electronic Value Distribution Condition Storage Unit
63 Rule storage capacity storage
71 Rule storage capacity acquisition unit
611 Distribution efficiency improvement execution part
612 Rule capacity adjustment unit

Claims (22)

An electronic value distribution system comprising a user terminal, a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to the user terminal, and a center server that controls the distribution terminal,
The center server registers registration means for registering electronic value identification information registered by an electronic value distribution company and electronic value master data including at least service content data;
Electronic value storage means for storing distribution settings for each of the electronic value master data and the electronic value;
A distribution rule generating means for generating a distribution rule in which an evaluation value indicating priority information for the distribution target of the electronic value is stored;
Delivering the delivery rule from the center server to the delivery terminal;
The center server, see contains rules capacitance adjusting means for adjusting the volume of the delivery rules based on delivery rule storage capacity information which indicates a storage capacity of said distribution terminal capable of storing the delivery rules,
The center server includes distribution efficiency improvement execution means for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
The rule capacity adjustment unit adjusts the distribution condition information of the electronic value and the distribution rule generated by the distribution efficiency improvement unit so as to be within the storage capacity of the distribution terminal. system. The center server includes a performance log storage unit that stores past performance log data including at least value distribution / use information collected for each user when the electronic value is distributed and used in the distribution terminal; Log analysis means for analyzing the electronic value master data and the actual log data in comparison,
2. The electronic value distribution system according to claim 1, wherein the distribution rule generation unit generates the distribution rule based on an analysis result of the log analysis unit and the electronic value master data. The distribution terminal stores storage means for storing the electronic value master data and the distribution rule, results log storage means for storing the result log data, and distribution management of the electronic value executed based on the distribution rule. Selection means for selecting the electronic value based on the distribution means for distributing the selected electronic value to the user terminal,
The electronic value distribution system according to claim 1 or 2, wherein the distribution log is notified from the distribution terminal to the center server.   The distribution rule is information including a plurality of sub-rules set for each distribution time of the electronic value and including a set of an attribute of the distribution target and the evaluation value. Electronic value distribution system according to any one of the above.   The distribution rule generation unit extracts an attribute type of the electronic value from the distribution setting when unregistered electronic value master data exists, and when an unregistered attribute type exists in the distribution rule in the attribute type 5. The electronic value distribution system according to claim 4, wherein the attribute type is newly registered in the distribution rule, and a new sub-rule is added to the distribution rule.   The user attribute acquired from the user terminal is compared with the attribute value of the electronic value described in the distribution rule, and the evaluation value corresponding to the sub-rule in which all the user attributes match is treated as the evaluation value of the electronic value. 6. The electronic value distribution system according to claim 4, wherein the electronic value distribution system is characterized. The electronic value distribution system according to any one of claims 1 to 6, wherein the center server includes means for periodically transmitting the distribution rule adjusted by the rule capacity adjustment means to the distribution terminal. . The electronic value distribution system according to any one of claims 1 to 7, wherein the user terminal is at least one of a portable terminal and a storage card medium . A center server that controls a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to a user terminal,
Registration means for registering electronic value identification information registered by the electronic value distribution business operator and electronic value master data including at least data of service contents;
Electronic value storage means for storing distribution settings for each of the electronic value master data and the electronic value;
A distribution rule generating means for generating a distribution rule in which an evaluation value indicating priority information for the distribution target of the electronic value is stored;
Delivering the delivery rule to the delivery terminal;
Including rule capacity adjustment means for adjusting the capacity of the distribution rule based on distribution rule storage capacity information indicating the storage capacity of the distribution terminal capable of storing the distribution rule;
Including distribution efficiency improvement execution means for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
The center server is characterized in that the rule capacity adjusting means adjusts the distribution condition information of the electronic value and the distribution rule generated by the distribution efficiency executing means so as to be within the storage capacity of the distribution terminal. Actual log storage means for storing past actual log data including at least value distribution / use information for each user collected when the electronic value is distributed and used in the distribution terminal; and the electronic value master data; Log analysis means for analyzing the result log data against the actual log data,
The center server according to claim 9, wherein the distribution rule generation unit generates the distribution rule based on an analysis result of the log analysis unit and the electronic value master data. The distribution rule is information including a plurality of sub-rules set for each distribution time of the electronic value and including a set of the attribute of the distribution target and the evaluation value. The center server described. The distribution rule generation unit extracts an attribute type of the electronic value from the distribution setting when unregistered electronic value master data exists, and when an unregistered attribute type exists in the distribution rule in the attribute type 12. The center server according to claim 11, wherein the attribute type is newly registered in the distribution rule, and a new sub-rule is added to the distribution rule. The user attribute acquired from the user terminal is compared with the attribute value of the electronic value described in the distribution rule, and the evaluation value corresponding to the sub-rule in which all the user attributes match is treated as the evaluation value of the electronic value. The center server according to claim 11 or 12, characterized in that the center server. 14. The center server according to claim 9, further comprising means for periodically transmitting the distribution rule adjusted by the rule capacity adjustment means to the distribution terminal. The center server according to any one of claims 9 to 14, wherein the user terminal is at least one of a portable terminal and a storage card medium. A distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to a user terminal, and is controlled by a center server,
Storage means for storing electronic value master data including at least service content data, and a distribution rule generated by the center server and storing evaluation values indicating priority information for the distribution target of the electronic value;
A performance log storage means for storing past performance log data including at least value distribution / use information for each user collected when the electronic value is distributed and used;
Selection means for selecting the electronic value based on the distribution management of the electronic value executed based on the distribution rule;
Distribution means for distributing the selected electronic value to the user terminal;
Notifying the center server of the performance log,
The capacity of the distribution rule is adjusted at the center server based on distribution rule storage capacity information indicating a storage capacity of the own terminal capable of storing the distribution rule,
The center server generates the electronic value based on the electronic value history distributed to the user terminal and improves the electronic value distribution efficiency, and based on the generation result and the electronic value distribution condition information. The distribution terminal is adjusted to fit within the storage capacity of its own terminal. The distribution rule is generated based on the analysis result of the log analysis means for analyzing the electronic value master data and the actual log data in the center server and the electronic value master data. The distribution terminal according to claim 16. The distribution rule is information including a plurality of sub-rules set for each distribution time of the electronic value and including a set of an attribute of the distribution target and the evaluation value. The described delivery terminal. The distribution terminal according to any one of claims 16 to 18, wherein the distribution rule is periodically transmitted from the center server. The distribution terminal according to any one of claims 16 to 19, wherein the user terminal is at least one of a portable terminal and a storage card medium. An electronic value distribution method used in a system comprising a user terminal, a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to the user terminal, and a center server that controls the distribution terminal. There,
A process in which the center server registers electronic value identification information registered by an electronic value distributor and electronic value master data including at least service content data; and for each of the electronic value master data and the electronic value Processing for storing the distribution setting in the electronic value storage means, processing for generating a distribution rule in which evaluation values indicating priority information for the distribution target of the electronic value are stored, and processing for distributing the distribution rule to the distribution terminal, Performing a process of adjusting the capacity of the distribution rule based on distribution rule storage capacity information indicating a storage capacity of the distribution terminal capable of storing the distribution rule,
The center server executes distribution efficiency improvement execution processing for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
In the process of adjusting the capacity of the distribution rule, the distribution condition information of the electronic value and the distribution rule generated in the distribution efficiency improvement execution process are adjusted so as to be within the storage capacity of the distribution terminal. Electronic value distribution method. A central processing unit of the center server in a system comprising a user terminal, a distribution terminal that is installed at least in a store and distributes electronic value including at least an electronic coupon to the user terminal, and a center server that controls the distribution terminal A program to be executed,
Processing for registering electronic value identification information registered by an electronic value distribution company and electronic value master data including at least service content data, and distribution settings for each of the electronic value master data and the electronic value A process for storing in the storage means, a process for generating a distribution rule storing evaluation values indicating priority information for the distribution target of the electronic value, a process for distributing the distribution rule to the distribution terminal, and the distribution rule. Processing to adjust the capacity of the distribution rule based on distribution rule storage capacity information indicating the storage capacity of the distribution terminal that can be stored,
Including distribution efficiency improvement execution processing for generating a distribution rule for improving the distribution efficiency of the electronic value based on the history of the electronic value distributed from the distribution terminal to the user terminal,
In the process of adjusting the capacity of the distribution rule, the distribution condition information of the electronic value and the distribution rule generated by the distribution efficiency improvement execution process are adjusted so as to be within the storage capacity of the distribution terminal. Program to do.

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