JP3808330B2 - Cosmetics and methods of use - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a cosmetic and a method for using the same.
[0002]
[Prior art]
Conventionally, in the cosmetics industry, target customers are, for example, juniors under 18 years old, fresh women from 18 to early 20s, career women from late 20s to 30s, from 40s For example, the middle-aged group, etc., narrowing down by age group, giving a different brand name to each cosmetic series according to each age group, and advertising a product image that matches the target customer group for each brand Has expanded.
[0003]
Therefore, customers are required to select brand cosmetics that match their own age as they age. Cosmetic stores also recommend branded cosmetics suitable for the customer according to the customer's actual age and skin age specified by counseling.
[0004]
By the way, in recent years, there has been a remarkable advancement of women in society, and many women are working even in their 40s and 50s. Even full-time housewives, women in their 40s and over are often actively involved in society, such as volunteers and culture schools, because their child-rearing is easy to go out.
[0005]
Against this backdrop, the competition for the development of new cosmetics targeting women in their 40s and over is intensifying.
[0006]
[Problems to be solved by the invention]
However, women in their 40s generally reach menopause at that time, and various psychosomatic troubles called so-called “menopausal disorders” are likely to occur with a decrease in female hormone secretion. For example, in the skin, sebum secretion decreases due to a decrease in the female hormone that regulates sebum secretion, and the skin becomes glossy and firm, and moisture retention is reduced, resulting in dry skin that has never been experienced before Or Therefore, for the age that overlaps with the menopause, cosmetics including trouble countermeasures peculiar to menopause, for the age beyond the menopause, cosmetics with functions to supplement sebum secretion ability and water retention ability, and above In the ages, cosmetics having a function of overcoming skin aging such as senile plaque and dull skin are required.
[0007]
Therefore, you can prepare cosmetic brands that have the characteristics required for each era for each era, but each time you change the brand, it will appeal to the surroundings that your ages are rising. For women who are particular about “age”, it is not so good. Also, many customers find it cumbersome to interact with their counselor and select a brand that fits their age as they age.
[0008]
The present invention has been made in view of such circumstances, and even if the customer does not change the cosmetic brand according to his / her own age and skin condition, the contents of the cosmetic are changed in the age of the customer group. The purpose is to provide completely new cosmetics and methods of using the same, which are gradually changing according to demand.
[0009]
[Means for Solving the Problems]
In order to achieve the above object, the present invention provides a first cosmetic product containing a beauty cream containing an aqualipid formed of cyclomethicone as an active ingredient together with the following common active ingredients (1) to (5) . As well as the following common active ingredients (1) to (5), a baby water lipid consisting of a combination of branched fatty acid (12-31) cholesteryl, vegetable squalane, hydrogenated lecithin and cholesterol is formulated as an active ingredient. The second gist is a cosmetic product containing the beauty cream, and a shield lipid made of triglyceryl (capryl / caprin / myristin / stearic acid) is also an active ingredient, together with the following common active ingredients (1) to (5). The third gist is a cosmetic product containing a beauty cream blended as .
(1) Methylserine.
(2) Olive leaf extract
(3) dipotassium glycyrrhizinate, licorice extract, tea seed extract, camellia extract, Otane ginseng extract, botanical essences consisting of any combination of Rehmannia glutinosa.
(4) A Japanese and Chinese plant extract composed of a combination of a terrestrial extract, a peony extract, a toki extract, and a senkyu extract.
(5) Purification olive squalane, refined jojoba oil, macadamia nut oil phytosteryl, grayed rapeseed oil, vegetable lipid consisting of any combination of hazelnut oil.
[0010]
In addition, the present invention allows a customer of the first age group having a climacteric disorder to use the cosmetic product as the first gist, and the customer has recovered relatively stable after the menopause due to aging . At the time of shifting to the age group of 2, when the cosmetics that is the second gist are used , the customer is transferred to the third age group on which aging has advanced due to aging, A method for using a cosmetic product that uses the cosmetic product according to the third aspect is a fourth aspect .
[0011]
DETAILED DESCRIPTION OF THE INVENTION
Next, an embodiment of the present invention will be described.
[0012]
Figure 1 shows three types of cosmetic Ru embodiment der one embodiment of the present invention. These cosmetics are beauty creams that are newly released at the same time for women whose actual skin age is 40 years or older, and bottle containers 10 having different colors of lids 11 to 13 are used as packages. Each cosmetic product is given a designation of “repair cream [A]”, “repair cream [B]”, and “repair cream [C]”. Therefore, the customer can distinguish each cosmetic product by the difference of the said name and the difference of the color of the lid | covers 11-13.
[0013]
The above “actual skin age” is usually not the actual age but the skin age obtained by receiving an inquiry, the amount of sebum and the skin temperature obtained using a predetermined measuring device, It refers to the age of the skin obtained from the skin moisture content. However, since all customers do not necessarily know their own skin age through interviews or device measurements, the standard age for “customer age group” Not only “skin age” but also real age and self-reported skin age.
[0014]
Of the three types of cosmetics, the repair cream [A] is, among the age groups over 40 years old, as shown on the left side of FIG. 2 schematically showing the concept of cosmetic sales in this example. In particular, it is targeted at the age group 1 of 40 to 55 years old who has menopause. Therefore, the beauty cream, which is the content of the repair cream [A], contains components that are excellent in hydration, components that are excellent in sebum supplementation, and components that complement skin functions in order to eliminate and reduce problems caused by menopause. It is formulated so that smooth and fresh skin can be achieved.
[0015]
By the way, this repair cream [A] mainly contains six kinds of active ingredients such as aqualipid, aquaserine 120, olive leaf extract, botanical essence, Japanese and Chinese plant extracts, and plant lipids.
[0016]
The aqualipid is composed of cyclomethicone, which is a lipid close to water, and has the effect of moisturizing the skin with a gel-like freshness and can replenish moisture suitable for this age. In addition, the aquaserine 120 is made of a substance called methylserine, works on fibroblasts in the dermis to produce hiruaronic acid, and has the effect of nurturing moisture from the skin and the effect of activating the stratum corneum to maintain optimal moisture. .
[0017]
Furthermore, the olive leaf extract has an antioxidant power that is difficult to oxidize on the skin, and has an excellent moisturizing effect on the skin. The above-mentioned botanical essence consists of a combination of herbal medicine-derived components such as dipotassium glycyrrhizinate / licorice extract, tea seed extract, camellia extract, panax ginseng extract, and ginseng extract, and functions to prevent cell oxidation and inflammation and affect the cell itself. is there.
[0018]
In addition, the above-mentioned Wanhan plant extract is composed of four hot springs (a combination of diau extract, peony extract, toki extract, and senkyu extract) widely used for gynecological diseases and menopause syndrome. It is used for recovery of various symptoms such as lack of tension. The above plant lipid consists of a combination of plant extract components such as refined olive squalane, refined jojoba oil, macadamia nut oil phytosteryl, grape seed oil, hazelnut oil, etc., supplementing lipids that decrease with age, and skin that tends to dry Gently moisturizes and has a terrible work.
[0019]
Also, as shown on the left side of FIG. 2, the repair cream [B] is mainly intended for the age group 2 of 56 to 60 years old, which is in a relatively stable state after the menopause. . The customer of this age group 2 is a skin that is calmer than the skin with troubles of menopause, although the female hormone has decreased, and the beauty cream that is the contents of the repair cream [B] In this case, a baby water lipid is used instead of the aqua lipid used in the repair cream [A]. Other active ingredients are the same as those in the repair cream [A].
[0020]
The above baby water lipid is a combination of four components: branched fatty acid (12-31) cholesteryl, vegetable squalane, hydrogenated lecithin, and cholesterol, which are the main components of lipids that wrap the skin of undeveloped babies. It has a haste effect that creates a film and gives firmness and smoothness.
[0021]
Furthermore, as shown on the left side of FIG. 2, the repair cream [C] is intended mainly for the age group 3 from 61 to 65 years old whose skin balance changes with the progress of aging. Is. Therefore, in the beauty cream which is the contents of the repair cream [C], a shield lipid is used instead of the baby water lipid used in the repair cream [B]. Other active ingredients are the same as the repair creams [A] and [B].
[0022]
The above shield lipid consists of triglyceryl (capryl / caprin / myristin / stearic acid), which is a vegetable lipid with high sealing properties, and it works to cover the skin firmly, keep it moist, and give it a sticky feel. is there.
[0023]
The three types of cosmetics continue to be sold to each target customer segment, and after five years from the start of sales, the composition of the cosmetics that are the contents of each cosmetic product is changed to the year of the initial target customer. Change to the one suitable for the skin of the age group 5 years older than the age group and sell it.
[0024]
That is, when five years have passed since the release of the above three types of cosmetics, customers of the age group 1 who have used or recommended the above repair cream [A] are getting older by 5 years Since it becomes an age group of 45 to 60 years old, among these age groups, a customer group that has passed the menopause is typically a customer of the age group of 56 to 60 years old, that is, the age group 2 described above. As an age group 1 'comparable to customers, it is handled as a unit as shown in FIG. The customer of this age group 1 'has shifted to a state in which it has relatively recovered after the menopause. Since there are individual differences in how symptoms of climacteric symptoms appear and the period until recovery, even those customers who were included in the previous age group 1 will be described later. The slide is absorbed by the age group 4 to do.
[0025]
In addition, the customers of the age group 2 who have used / recommended the repair cream [B] are similarly the age group 2 'of 61-65 years old, which is comparable to the customers of the age group 3 and is aged. As the skin progresses, the skin balance has changed.
[0026]
Furthermore, the age group 3 that has used and recommended the above repair cream [C] is similarly an age group 3 'of 66-70 years old, and has shifted to a state in which the progress of aging is further progressing. .
[0027]
Therefore, at the time when five years have passed since the release of the above three types of cosmetics, assuming changes in the skin that occur after five years of each customer segment, the contents of each cosmetic are changed to cosmetics having a composition corresponding to the changes. As a result, customers of each age group 1 'to 3' use the names of "Repair Cream [A]", "Repair Cream [B]" and "Repair Cream [C]" If you buy it from cosmetics with a mark, you can use a beauty cream suitable for your skin condition.
[0028]
The contents of the new “Repair Cream [A]” and the new “Repair Cream [B]” are used by sliding the contents of the old “Repair Cream [B]” and the old “Repair Cream [C]”, respectively. Rather, after considering the environmental conditions at the time of five years and the blending of more effective ingredients, etc., the newly devised composition is adopted. Similarly, the new “repair cream [C]” has a newly devised composition.
[0029]
And, as described above, when each target age group 1'-3 'is set, this time, a new age group of 40-45 years old who has menopause is newly entered. come. Therefore, a new cosmetic product named “Repair Cream [A1]” targeting this age group 4 is simultaneously released. The contents of the above-mentioned “Repair Cream [A1]” are not used by sliding the contents of the old “Repair Cream [A]” as they are. A new composition will be devised after examination.
[0030]
And these four types of cosmetics continue to be sold to the target age groups 1 'to 3', 4 and after 5 years, the composition of the cosmetics that are the contents of each of the above cosmetics, Change to a product suitable for the skin of the age group 5 years older than the age group of the previous target customer. At this time as well, the contents of the newly devised composition are considered after examining the environmental conditions at the time of five years and the blending of more effective ingredients.
[0031]
In this way, customers do not change the cosmetics suitable for their skin condition into different brands that are appropriate for the year as they age, but the contents of the cosmetics are Since the skin condition accompanying aging is changed to a composition that suits the customer, customers can continue to use a single brand, and they can save time and effort to interact with a counselor and select a new brand.
[0032]
In the cosmetic sales method, on the cosmetics sales side, the cosmetics change according to the skin condition of the customer every five years, and continue to be used over a long span of 10 or 20 years. It is preferable to explain what can be done with a leaflet attached to the cosmetic. The sales information of cosmetics is recorded in the customer ledger or input to the recording means of the personal computer, and is managed for each customer. At the time of content change every five years, each customer In addition, it is preferable to widely inform the information through posters at stores or direct mail. As a result, it is possible to give an impression to each customer that the cosmetics store has been providing high-density support for a long time.
[0033]
In addition, in the above cosmetics sales method, when the contents of each cosmetic product are changed and provided after 5 years, the outer container is used as it is with the previous design. Regardless of the changes in the contents, if you continue to purchase the same container, you can inevitably get the cosmetics that match your skin. However, it is not always necessary to follow exactly the same container, and a slight change may be made to the container design etc. every five years.
[0034]
In the above example, the customer group above 40 years old is divided into three age layers 1 to 3, and three types of cosmetics corresponding to each age layer 1 to 3 are sold. There is no need to set a target and prepare multiple types of cosmetics corresponding to the target. At least one specific age group is targeted, and at least one cosmetic corresponding to the target is prepared, and the target customer's skin is prepared. It is enough to change the contents after a certain period according to the change.
[0035]
The period for changing the contents need not be limited to every five years as in the above example, and can be set appropriately according to the time when the skin condition of the target customer changes.
[0036]
It should be noted that, if you sell a cosmetic product of the present invention, in order to deal with the year Ryo顧 customer base after the menopause as the age group 1 ... of lumped together, even among the same age group, to follow if the skin condition is different in subtle It is not easy. Therefore, in order to respond finely to the skin condition of each customer, it is preferable to recommend using, for example, an order cosmetic unique to the customer in addition to the series of cosmetics.
[0037]
Examples of the above-mentioned order cosmetics include beauty essences and the like, which are generally ordered twice a year in spring and summer and in autumn and winter. The above beauty essence is ordered according to the condition of the customer's skin at that time, and it contains seasonal plant extracts suitable for the condition of the customer's skin at that time. is there. Of course, it is not limited to such special order cosmetics, and various types of cosmetics prepared for each skin type may be combined.
[0038]
【The invention's effect】
As described above, according to the present invention, the target customer group is divided into three age groups, and three types of cosmetics having a specific composition corresponding to the age of each layer are sequentially provided. Then, for each predetermined period of time has elapsed from the sales start, only the contents of the cosmetics, and change in response to changes in the customer's age groups, cosmetics brands by you sold in the state remains the same, customers, their skin It is not necessary to sequentially change the cosmetics suitable for the condition to those of different brands corresponding to the year with aging, and the same products can be used continuously. Therefore, it is convenient for the customer to save time and effort to re-select cosmetics of different brands by interacting with the counselor each time the age rises.
[Brief description of the drawings]
FIG. 1 is an explanatory view showing an embodiment der Ru cosmetics of the present invention.
FIG. 2 is an explanatory diagram of the concept of cosmetic sales in the embodiment.

Claims (4)

Common active ingredients (1) to below together with (5), cosmetics, characterized in cosmetic cream aqua lipid is blended as an active ingredient consisting of cyclomethicone and contents and to Turkey.
(1) Methylserine.
(2) Olive leaf extract
(3) dipotassium glycyrrhizinate, licorice extract, tea seed extract, camellia extract, Otane ginseng extract, botanical essences consisting of any combination of Rehmannia glutinosa.
(4) A Japanese and Chinese plant extract composed of a combination of a terrestrial extract, a peony extract, a toki extract, and a senkyu extract.
(5) Purification olive squalane, refined jojoba oil, macadamia nut oil phytosteryl, grayed rapeseed oil, vegetable lipid consisting of any combination of hazelnut oil. Beauty comprising a baby water lipid composed of a combination of branched fatty acid (12-31) cholesteryl, vegetable squalane, hydrogenated lecithin, and cholesterol as an active ingredient together with the common active ingredients (1) to (5) according to claim 1. Cosmetics characterized by cream. A cosmetic cream containing, as an active ingredient, a shield lipid composed of (triglyceryl) (capryl / caprin / myristin / stearic acid) together with the common active ingredients (1) to (5) according to claim 1, Cosmetics to do. A customer of the first age group with menopause has used the cosmetics of claim 1 , and the customer has moved to a second age group that has regained its relative stability over the menopause due to aging . At the time, the cosmetic product according to claim 2 is used, and when the customer shifts to the third age group on which aging has progressed due to aging , the cosmetic product according to claim 3 is used. A method of using cosmetics , characterized in that

Images