JP3672853B2 - Advertising materials for showcases - Google Patents

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to an advertising member useful for a showcase for selling a cooling product or the like.
[0002]
[Prior art]
As a showcase that enables sales of cooling products or simultaneous sales of cooling products and warming products, as shown in, for example, Japanese Patent Application Laid-Open No. 2000-237000 and Japanese Patent Application Laid-Open No. 2001-87090, There is a type that has a room and a product storage room on the upper side. A product storage room having a rectangular parallelepiped shape has three of the four side surfaces made of glass plates and one side made of a glass door that can be opened and closed. The product can be taken in and out by opening the glass door. .
[0003]
[Problems to be solved by the invention]
By the way, this type of showcase includes an advertisement member having a product name or the like written on the upper part of the case, and an advertisement member having no such advertisement member.
[0004]
In the former case, there is no problem when the stored product and the advertisement content are matched, but when the stored product is changed, the stored product and the advertisement content are not matched and the sales promotion effect by the advertisement is obtained. Since the advertising member is integrated with the showcase, the advertising member cannot be removed and replaced with another one.
[0005]
In the latter case, since the advertisement member is not provided, even if the stored product is arbitrarily changed, the above-mentioned problem does not occur. On the other hand, even if an advertisement for sales promotion is required, it can be adapted to this demand. Can not. In addition, there is an advertising sticker as one of the measures to meet the above request, but the sticker attached to the glass surface obstructs the field of view and the display effect is impaired. If the size is reduced, it becomes difficult to obtain the sales promotion effect by the advertisement.
[0006]
The present invention was created in view of the above circumstances, and an object of the present invention is to provide an advertisement member for a showcase that can accurately execute an advertisement for promoting sales of stored goods.
[0007]
[Means for Solving the Problems]
In order to achieve the above object, the present invention is an advertising member for a showcase provided with a product storage room having a predetermined shape, and has a shape that can be detachably placed on the upper end of the product storage room, It is characterized by having an advertising part on the side.
[0008]
This showcase advertising member can be attached to the upper end of the product storage room of the existing showcase as needed, and in the state after being attached, the advertisement for the advertisement for sales promotion is accurately obtained. Can be done.
[0009]
The above object and other objects, structural features, and operational effects of the present invention will become apparent from the following description and the accompanying drawings.
[0010]
DETAILED DESCRIPTION OF THE INVENTION
FIG. 1 is an overall perspective view showing a state in which an advertising member according to the present invention is attached to a showcase, FIG. 2 is a partial view showing a state in which the advertising member is removed from the showcase, and FIG. It is a fragmentary figure which shows the state attached to the case.
[0011]
The showcase 1 is an existing one and has a vertically long rectangular parallelepiped shape. The showcase 1 has a machine room 1a at the lower part of the case and a product storage room 1b at the upper side.
[0012]
The machine room 1a contains a compressor, a condenser, an expansion means, an evaporator, a blower fan, and the like that constitute the refrigeration equipment, and the air cooled by the evaporator passes from the machine room 1a to the product storage room 1b. Is circulated in the product storage chamber 1b and then returned to the machine chamber 1a.
[0013]
The product storage chamber 1b is composed of a glass plate 1b1 on three sides of the four sides and a glass door 1b2 that can be opened and closed on one side. Is possible. Further, a rectangular window hole 1b4 for lighting is formed in the top plate 1b3 constituting the upper surface of the product storage chamber 1b, and this window hole 1b4 is closed by the glass plate 1b5.
[0014]
On the other hand, the advertising member 2 has a top surface and four side surfaces, and has a rectangular tube shape that can be detachably covered on the upper end portion of the product storage chamber 1b, specifically, the top plate 1b3. The advertising member 2 is formed from a resin such as polyvinyl chloride to a thickness of several millimeters and is colored in a desired color or is transparent. Further, a stopper 2a for defining the covering position of the advertising member 2 is provided on the inner surface of the advertising member 2 by a technique such as adhesion or screwing. The stopper 2a may be formed integrally with the advertising member 2 if possible.
[0015]
Further, a rectangular window hole 2b for lighting is formed on the upper surface of the advertising member 2, and this window hole 2b is closed by a light transmitting plate 2c. The translucent plate 2c is made of resin such as polypropylene and has a thickness of several millimeters and is transparent. The said window hole 2b has a level | step difference inside, and the said translucent board 2c is detachably mounted on this level | step difference.
[0016]
Furthermore, an advertisement part 2d in which characters, figures, and the like representing product names, product manufacturer names, etc. are provided on one of the four sides of the advertisement member 2. This advertising part 2d may be formed by printing directly on the advertising member 2, or may be formed by sticking a sticker. The advertising unit 2d may be provided on each of two or more of the four side surfaces or all of the side surfaces.
[0017]
When advertising for sales promotion of stored goods, as shown in FIG. 2, the advertising member 2 is oriented so that the advertising portion 2 d faces the glass door 1 b 2 side of the showcase 1, and then the advertising member 2 is placed on the ceiling. What is necessary is just to attach to the upper end part of the showcase 1 covering the board 1b3.
[0018]
Since the operation of attaching the advertising member 2 to the showcase 1 is simple, and the advertisement portion 2d is located at the top of the showcase 1 in a state after being attached, it is easy for the buyer to see. The desired sales promotion effect can be sufficiently obtained.
[0019]
Further, if a plurality of types of advertising members 2 having different advertising contents are prepared, the above-mentioned sales promotion effect can be achieved by matching the stored products and the advertising contents by exchanging the advertising members 2 in accordance with changes in the stored products. Can be obtained accurately.
[0020]
Further, a daylighting window hole 2b is provided on the upper surface of the advertising member 2, and a translucent plate 2c is provided in the window hole 2b. Therefore, as shown by a broken line arrow in FIG. It is possible to guide the outside light through the glass plate 1b5 to the glass plate 1b5 of the top plate 1b3 of the showcase 1 and to take the outside light into the product storage chamber 1b through the glass plate 1b5.
[0021]
FIG. 4 shows a modification of the advertising member 2 shown in FIGS. The advertising member 2 shown in FIG. 4 is different from the advertising member 2 in that the lighting device 3 is provided inside the advertising member 2. The illuminating device 3 includes a light source 3a such as a fluorescent lamp and a support member 3b.
[0022]
According to the advertising member 2 shown in FIG. 4, when the advertising member 2 has translucency, the light from the light source 3a is guided to the back side of the advertising part 2d through the advertising member 2 to illuminate the advertising part 2d. The advertising effect by the part 2d can be enhanced, and the light from the light source 3a can be taken into the product storage chamber 1b through the glass plate 1b5 of the top plate 1b3 of the showcase 1. Further, when the advertising member 2 does not have translucency, the light from the light source 3a can be taken into the product storage chamber 1b through the glass plate 1b5 of the top plate 1b3 of the showcase 1.
[0023]
FIG. 5 shows another modification of the advertising member 2 shown in FIGS. The advertising member 2 shown in FIG. 5 is different from the advertising member 2 in that an advertising sound generating device 4 is provided inside the advertising member 2. This advertising sound generating device 4 includes a human detection sensor 4a composed of an infrared sensor or the like arranged so that the detection unit is exposed from the advertising member 2 to the glass door 1b2 side, and digital or digital based on a detection signal from the sensor 4a. And an audio generator 4b for generating analog advertising voice.
[0024]
According to the advertising member 2 shown in FIG. 5, the person detection sensor 4a detects that the buyer has passed near the showcase 1, and “the product is cold”, “the product is about to drink”, etc. Promotional voice can be output from the voice generator 4b to increase the willingness to purchase, and the sales promotion effect can be enhanced in cooperation with the advertising unit 3d. Of course, the declaration sound generator 4 may be provided inside the advertising member 2 shown in FIG.
[0025]
The advertising member shown in FIGS. 1 to 3 and the advertising member shown in FIGS. 4 and 5 both have a light-transmitting plate 2c disposed in a window hole 2b formed on the upper surface of the advertising member 2. Although the thing was shown, you may employ | adopt as the advertisement member 5 what formed only the window hole 5a in the upper surface as shown in FIG. The advertising member 5 is colored in a desired color or transparent, and includes the same stopper 5b and advertising part 5c as described above. Needless to say, the lighting device 3 shown in FIG. 4 and the advertising sound generator 4 shown in FIG. 5 may be provided inside the advertising member 5.
[0026]
Moreover, in the advertising member shown in FIGS. 1-3, the advertising member shown in each of FIGS. 4 and 5, and the advertising member shown in FIG. , 5a is formed, but when a showcase 1 'of the type that does not have the window hole 1b4 and the glass plate 1b5 in the top plate 1b3 is to be attached to the advertisement member, as shown in FIG. You may employ | adopt the thing which does not have a hole etc. as the advertising member 6. FIG. The advertising member 6 is colored in a desired color or transparent, and includes the same stopper 6a and advertising part 6b as described above. Needless to say, the lighting device 3 shown in FIG. 4 and the advertising sound generator 4 shown in FIG. 5 may be provided inside the advertising member 6.
[0027]
【The invention's effect】
As described above in detail, according to the present invention, it is easy to attach the advertisement member to the showcase, and the advertisement section is located at the top of the showcase in the state after being attached. The desired sales promotion effect can be sufficiently obtained because it is easily noticed by the consumers. In addition, if multiple types of advertising members with different advertising contents are prepared, the advertising effect is exchanged in accordance with changes in the stored products, so that the stored products and the advertising content are aligned with each other, and the above-mentioned sales promotion effect is accurately confirmed. Can get to.
[Brief description of the drawings]
FIG. 1 is an overall perspective view showing a state in which an advertising member according to the present invention is attached to a showcase. FIG. 2 is a partial view showing a state in which the advertising member is removed from the showcase. FIG. 4 is a diagram showing a modification of the advertising member shown in FIGS. 1 to 3. FIG. 5 is a diagram showing another modification of the advertising member shown in FIGS. 6 is a diagram showing a modification of the advertising member shown in FIGS. 1 to 3 and the advertising member shown in FIGS. 4 and 5 respectively. FIG. 7 is a diagram showing the advertising member shown in FIGS. FIG. 5 is a diagram showing another modification of the advertising member shown in FIG. 5 and another example of the advertising member shown in FIG.
DESCRIPTION OF SYMBOLS 1 ... Showcase, 1b ... Merchandise storage room, 2 ... Advertising member, 2b ... Window hole, 2c ... Translucent board, 2d ... Advertising part, 3 ... Illuminating device, 4 ... Advertising sound generator, 4a ... Human detection sensor, 4b ... voice generator, 5 ... advertising member, 5a ... window hole, 5c ... advertising part, 6 ... advertising member, 6b ... advertising part, 1 '... showcase.

Claims (4)

An advertising member for a showcase having a product storage room of a predetermined shape and having a daylighting window hole closed by a glass plate on a top plate constituting the upper surface of the product storage room ,
Top and thereby have a four side surfaces and shape capable of covering detachably to the top plate of the commodity storage chamber forms a square cylinder shape having has an advertisement unit to at least one side of the four sides, for lighting Has a window hole on the top surface, and the window hole is blocked by a transparent light-transmitting plate.
An advertising member for a showcase characterized by the above. Formed from translucent material,
The advertising member for a showcase according to claim 1 . With a lighting device,
The advertising member for a showcase according to claim 1 or 2, wherein An advertising sound generation device comprising a human detection sensor and a sound generator for generating an advertising sound based on a detection signal from the sensor;
The advertising member for a showcase according to any one of claims 1 to 3, wherein the advertising member is for a showcase.

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